Guides
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Optimizing the Checkout Page: Dos and Don'ts
A checkout page is one of the most critical and final points of a transaction with the customer and can significantly impa...
Is Recommerce the future of a sustainable retail?
While the term "recommerce" may be a recent addition to our vocabulary, the idea of reusing or purchasing second-hand item...
Gen Z consumer traits: What you need to know
Until a few years ago, people didn't use terms like Gen Z, Millennials, or baby boomers as often as it is used now. That’s...
13 eCommerce Marketing Trends that dominated 2022
A skyrocketing rate of abandoned carts coupled with plummeting advertising returns has made it more difficult than ever fo...
Top 4 Australian Brands Mastering the Art & Science of Omnichannel Marketing Strategy
As shoppers’ buying patterns evolve, retailers must catch up to stay relevant. 9 in 10 Aussies expect retailers to sell th...
28+ Useful Holiday Shopping Statistics Every Retailer Must Know About
To emerge profitable this holiday sales season, retailers need to keep up with shoppers’ evolving expectations and trends....
4 Omnichannel Marketing Strategies for eCommerce Brands to Boost Holiday Sales in 2022
The holiday season is right around the corner, and retailers worldwide are gearing up for it. Besides, customers, too, are...
How can eCommerce retailers track their performance metrics effectively?
Data-driven merchandising is at the core of optimizing conversions in an eCommerce store. Insights-driven businesses, as F...
Online Retailer Conference & Expo Round-up 2022: Insights from Australia’s Largest eCommerce Event
The Australian eCommerce market is expected to register a CAGR of 13.7% during 2022-2027. Events like Online Retailer Conf...
What Every Online Retailer Needs to Know About Visual Merchandising
Visual merchandising is the process of planning, designing, and displaying products that attract shoppers, capture their a...
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E-commerce Sales Calendar AU [2022-23]: It’s Time to Crush Those Sales Targets
The holiday season is inarguably one of the best times to maximize sales, boost website traffic, and build brand awareness...
Replicate merchandising across multiple Shopify stores in a single click
Shopify inundates its store owners with hundreds of day-to-day tasks. From managing marketing campaigns to fulfilling orde...