Thoughts on fashion merchandising
Insights from the people building merchandising software for fashion brands on Shopify.
A new way to merchandise fashion - see it first
Fashion merchandising has always been emotional. Online, it too often turns mechanical, working SKU by SKU. Teams spend ho...
State of AI in fashion eCommerce in 2025 | Search, Conversational Commerce, Analytics
AI is everywhere right now, on every roadmap, investor deck, podcast, and feature release. Product teams are shipping “AI-...
Strategize merchandising with effective scheduling
Imagine a bustling online retail environment, with the upcoming seasonal sales, or a midnight sale just around the corner....
7 Essential merchandising tips for fashion retailers
IntroductionThe fashion industry is undeniably one of the most rapidly evolving industries in the world. The fashion indus...
Optimizing the Checkout Page: Dos and Don'ts
A checkout page is one of the most critical and final points of a transaction with the customer and can significantly impa...
Is Recommerce the future of a sustainable retail?
While the term "recommerce" may be a recent addition to our vocabulary, the idea of reusing or purchasing second-hand item...
Product Listing Pages (PLPs): An Overview
The Product Listing Page (or category landing page) in an eCommerce is the page that displays a list of products from a sp...
Product Recommendations: Best Practices
Product recommendations in eCommerce serve a similar purpose as when a salesperson in-store suggests products based on a s...
What is a faceted search in eCommerce?
Imagine if a shopper is looking for a pair of running shoes in an online store and finds more than 4000 pairs of shoes to ...
How to win over shoppers this Easter 2023?
Easter weekend is the first significant holiday after Christmas when retailers get the golden window of opportunity to boo...
7 Ways to improve product discovery in eCommerce
What is Product Discovery in eCommerce?Consumers have varied buying behaviors as some consumers are certain of what exactl...
10 Simple ways to understand Online Visual Merchandising
Shopping has always been a visual experience, whether mannequins sporting perfectly chosen outfits or new products exhibit...