Give every segment its own collection experience
Carry the context of every visit into the collection. Let shoppers arriving from an email sale or Instagram campaign, and those returning to the store, see products that feel connected to what brought them there.
Keep each audience in the story with an opening edit shaped for that moment, from campaign heroes and signature pieces to the latest arrivals.
Commitment
Built For
Control
Integration
Value
Solution
Continue an email campaign by leading its audience with the sale products featured in the message
Show visitors from an Instagram campaign the products that brought them to the collection
Introduce new customers to signature products while showing returning customers the latest arrivals
Create different merchandising experiences for customer groups recognised through Shopify or a connected platform
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Vanja S
Head of eCommerce & Digital
Rocky Matsuura
eCom Trading Manager
Rafaelle C.
eCommerce Manager
Ryan R
Digitial Optimisation Manager
Maria M
E-Merchandiser & Content Manager
Alex Harley
Head of eCommerce
Natasha de Weerd
eCommerce CX Manager
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