Test Collection strategies with real shoppers
Compare different ways of merchandising the same Collection with live shopper traffic. Test manual pins against different pinned products, dynamic collections, various sort orders, or Sequences while traffic is divided between the variants.
Set the traffic split and test window, then compare performance by variant. Choose the strategy supported by the results and make that version the Collection shoppers see next.
Commitment
Built For
Control
Integration
Value
Solution
Compare a manually pinned Collection with one sorted automatically
Test two different sets of pinned products in the opening positions of the same Collection
Compare static product Sequences with Smart Sequences that reorder using the selected performance metric
Test a visually structured Sequence against a Collection sorted by one performance field
Trusted by fashion brands worldwide
Hear from our customers
Vanja S
Head of eCommerce & Digital
Rocky Matsuura
eCom Trading Manager
Rafaelle C.
eCommerce Manager
Ryan R
Digitial Optimisation Manager
Maria M
E-Merchandiser & Content Manager
Alex Harley
Head of eCommerce
Natasha de Weerd
eCommerce CX Manager
Common questions
Everything you need to know
A/B Testing shows different merchandising versions of the same Collection to live shopper traffic. It gives merchants evidence of how shoppers respond before they choose which strategy to keep.
Merchants can compare different pinned products, manual pinning against Trending Score, static Sequences against Smart Sequences, or a structured Sequence against field-based sorting.
Each variant receives its own performance report. Merchants can compare the results and make their preferred merchandising version the primary Collection when the test ends.