eCommerce sales calendar: Important dates to look out for in 2023

February 6, 2023


Online sales, deals, and discounts are all retailers' most fiercely competitive times. Even small changes to their strategies during this time can greatly impact the revenue. As the eCommerce industry is rapidly growing so is the competition. Planning is the key to staying ahead of the curve. Gearing up for key dates can boost sales and it is important to implement a strong promotional strategy. In this blog, we bring you the important dates of 2023 to add to your calendar to strategize your eCommerce marketing.


The Monday of the month.

New Year’s Day: Jan 1st

New Year–New Adventures. This is a great time to encourage your customers to set resolutions and goals for self-improvement. Retailers can use this time to run campaigns and promotions that are relevant to health, beauty, and wellness.

Chinese New Year: Jan 22nd

The Chinese New Year is an important celebration that marks the beginning of a new year on the traditional lunisolar Chinese calendar. The Chinese zodiac gives each year an animal sign and 2023 is the year of the Rabbit. This is a spring festival traditionally marked by shopping as an embodiment of a brand-new start in the new year. The Chinese New Year celebrations offer eCommerce businesses a great opportunity to spike online sales.

Australia Day: Jan 26th

Australia Day is the official national holiday commemorating the landing of the first fleet at Sydney Cove in 1788 and the subsequent declaration of British control over the country's eastern coast. Events held in communities across Australia include outdoor concerts, neighbourhood barbecues, sporting contests, festivals, and fireworks. Australian eCommerce businesses can add this day to the calendar to offer steal-worthy deals to their consumers with special Australia Day offers. Know more about the Australia-specific holiday dates that are a perfect opportunity to grow your eCommerce business here.


Month for shopping in the name of Love.

Valentine’s Day: Feb 14th

Valentine’s Day is a global celebration of love that is self-explanatory. One of the largest spending events of the year that retailers assure to make good use of. It is the key date for retailers and according to National Retail Federation and Prosper Insights & Analytics, US Valentine’s Day spending is expected to reach $25.9 billion, up from $23.9 billion in 2022. Consumers are seeking attractive discounts online and retailers should look actively forward to this date and make use of it. They can strategize the marketing and optimize their stores with Valentine-themed products.


Month for celebrating womanhood.

International Women’s day: March 8th

8th March is celebrated as women’s day all over the world. This is one of the popular days that eCommerce stores watch for. It is undeniably the women who run the online shopping world, especially the fashion and clothing industry. This women’s day eCommerce stores should seek the amazing window of opportunity to engage a significant number of women customers. Nevertheless, it is also a great time to attract male shoppers who shop for women in their lives. Using personalized recommendations, sales, and discounts retailers can create an outstanding customer experience for their female customers.

St. Patrick’s Day: March 17th

St.Patrick’s Day is celebrated among people of Irish Heritage, especially in Australia, Argentina, Brazil, Canada, New Zealand, the United States, and the United Kingdom. It is a great celebration of Ireland’s heritage and culture with parades and festivities. People celebrate this day with green-colored attires and shamrock-themed fancy dresses. eCommerce retailers can curate and merchandise their stores with green-colored products and promote St.Patrick’s Day special discounts.


Easter Weekend: April 7th-10th

One of the major festivals across the world, Easter is the time that gives you plenty of chances to encourage consumers to shop. Similarly, it is a major celebration in the UK, Netherlands, Germany, and other parts of the world. Optimizing your online stores with special deals and campaigns can spike sales during Easter weekend.

Eid al-Fitr: April 21st-22nd

Eid al-Fitr is a major festival celebrated across the world and an important period for eCommerce businesses. There is a dramatic increase in shopping activities during this period. Online retailers should implement their strategies to increase sales and make maximum use of this time.


May 14th: Mother’s day

This special day is celebrated on the second Sunday of May in most countries except the UK which is celebrated in March. It is one of the key dates in the retail calendar and consumers spend considerably for this day. For instance, according to NRF, in the US consumer spending for this day has increased from $28.1 billion in 2021 to $31.7 billion in 2022. Retailers can plan their marketing strategies to increase their online sales on this day. They can promote content related to Mother’s day through blog posts, product pages, discounts, and offers. Online stores can be merchandized for products related to Mothers.


June is Pride Month

As consumers celebrate pride month in June, it's the time that eCommerce brands should plan and optimize their online stores for LGBTQ pride products. A lot of businesses support the community by offering rainbow-colour-themed and pride products. Flavnt, Bestself Co., Tribe Called Queer, Marco Marco, and gc2b are some of the exclusive brands that support the LGBT and queer community. It is the time of the year when a large number of consumers come out and support the LGBTQ community. They do this by wearing LGBT apparel, pride clothes, and pride accessories. This is the celebration of togetherness and therefore an amazing window of opportunity for eCommerce brands to spike sales and show some love to the community.

Father's day: June 18th

Father’s day is also as memorable as mothers day, and consumers spend buying gifts for their fathers as a part of the celebration. Online retailers should pitch to the right consumers through Father's day special deals, promotions, and exciting offers. Retailers can create an amazing customer experience through tailored product recommendations and personalized recommendations.


Canada Day: July 1st

It is the Canadian national day informally known as Canada’s birthday and is a time of celebration. It is the official holiday and Canadians celebrate this day by attending outdoor events like carnivals, parades, concerts, and fireworks. Retailers can grab this opportunity to promote their online store with Canadian-themed products, especially white and red-coloured products. Moreover, it is the perfect time to show some love to your Canadian consumers through discounts, deals, and exciting offers.

American Independence Day: July 4th

One of the important days for Americans, this day marks the date when Americans were free from the British Empire, back on the 4th of July 1776. Americans proudly celebrate this day with fireworks, parades, and concerts. eCommerce businesses can utilize this holiday to increase their sales by optimizing their stores with American flag symbol apparel and other products. As per a study by NRF, in 2022 Americans spend majorly on flags and apparel (Patriotic) as a part of celebrations. Retailers can make use of this day to increase their sales.


Back to school shopping

It is the starting month of the academic year in Northern hemisphere countries, and therefore peak period for back-to-school shopping. According to NRF research, back-to-school spending reached $36.9 billion and back-to-college spending reached $73.9 billion in 2022. eCommerce businesses can use this time to promote special offers and discounts targeted at students.


Labor day: September 4th

It is a public holiday for North American workers in the US and Canada that marks the celebration of the social and economic achievements of the laborers. It is also the end of summer and families spend their time out enjoying the last season. For retailers, this is the time to honour the contributions of workers not only across the country but within the organization. People have started embracing online shopping and therefore seek out deals, discounts, and reward programs, especially for any celebrations and holidays.


Halloween: October 31st

Halloween is one of the top eCommerce holidays that most retailers look forward to. It is celebrated across many countries in the world and this is the time when the year's largest sales peak officially begins. eCommerce spending on Halloween was $10.14 billion in 2021, up from $8.05 billion in 2020, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. Out of which the majority was for costumes and decorations. Retailers can grab this opportunity to exhibit their online stores with some spooky vibes and run a Halloween campaign as a part of the celebrations.


The month of anticipation for retailers.

Singles Day: November 11th

Singles Day is one of the biggest days in the eCommerce industry that originated in China and is a kind of Anti-valentine’s day. It is a perfect time for singles to come together and celebrate this day by partying and shopping together. Retailers get a chance to maximize their sales as shoppers seek out discounts and offers during this period.

Thanksgiving: November 23rd

Thanksgiving is one of the biggest holidays celebrated across America. According to a Salesforce press release, during the period between Thanksgiving and Christmas, retailers increased their discounts to 21% in response to the demand during this period in 2022. This is the period when people largely check out offers and deals. Retailers must have a solid strategy to tap the potential of these shoppers. Also, the analysis suggests that shoppers begin looking out for discounts and offers from the beginning of the month. Therefore retailers can plan using historical data for the upcoming Thanksgiving and create an amazing experience for their customers. It is surely the perfect time for eCommerce businesses to stay ahead of the game.

Black Friday-Cyber Monday: November 24th-27th

It is undeniably the busiest and biggest retail date for an eCommerce business. Starting from November until Christmas, the holiday season witnesses the highest spending time of the year. Retailers look forward to this time of year as online traffic and sales continue to drive throughout the week. As per the NRF report, in 2022, Black Friday-Cyber Monday sales approximately 87.2 million consumers shopped online during Black Friday and 77 million during Cyber Monday respectively in the US. Similarly, Australian Merchants on Shopify witnessed an increase of 22.7% of consumers and spent around AUD 162.27 per order on average throughout the BFCM weekend, compared to last year's average of AUD 155.73. Convenience, hassle-free experience, great deals, and free shipping are some of the key factors that drive the eCommerce industry during this period.


Christmas: December 24th-25th

A major celebration across the globe is certainly a time when consumers spend extravagantly. Retailers experience some of their busiest times during this period. With lots of discounts, offers, and promotions, consumers would want the best deal and therefore planning ahead of the day is the key to having a smooth transition for both consumers as well as the business.

Boxing Day: December 26th

It's a holiday celebrated after Christmas celebrated across several countries in the world. It is an excellent opportunity for retailers to refresh their inventories and make their sales more exciting. It is the time when most consumers prefer to shop for themselves and check out for the best deals. Retailers can grab this window of opportunity to boost their sales.

Wrapping up

Holidays and special days are certainly a unique window of opportunity for retailers to up their game. Planning ahead is the key to utilizing these days through the right marketing strategies such as promotions, collaborations, campaigns, flash sales, personalized product recommendations, and more. Moreover, retailers can increase customer engagement through merchandising, reducing abandoned carts, customized offers, and early-bird discounts.We at Tagalys, merchandise online stores to optimize collections effectively, and drive more engagement. To know more about our solutions and features get in touch with us and chat about how we can help you improve your business.

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