Fashion merchandising has always been emotional. Online, it too often turns mechanical, working SKU by SKU. Teams spend hours repairing broken narratives, pinning and re-pinning, just to keep stories intact. That’s just hours spent on maintenance work that adds no strategic value.
We kept asking ourselves: There has to be a better way!
- What if you could sell stories online, too?
- What if you managed 100 stories instead of 10,000 products?
- What if when one item goes out of stock, it doesn’t break narratives?
- What if each narrative flowed across Collections, PDPs, recommendations, and stories?
We went back to the drawing board and started working on a different approach - built the way fashion actually works. And we’re showing it for the first time on October 30th in London.
No demo or sales pitches - just a new model, we’d love to get your inputs on.
Event Details
Event: Pulse Breakfast (By Vervaunt)
Our session is part of a 4-hour micro-event on Planning & Roadmapping for 2026.
Date: October 30, 2025
Time: 8:30 AM - 12:30 PM GMT
Venue: The Century Club, London
Hosted by: Vervaunt
Sponsored by Swap and Tagalys
Join us as we rethink merchandising
This is an invite-only, close-knit event for retailers only.
We’ve a few seats, and want to use them to get POV on this approach. If you’re a fashion brand on Shopify and have ever thought, “There has to be a better way”, we’d want you in the room.
We will review applications within 24 hours and send a confirmation email.
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