Data Assisted Visual Merchandising for e-Commerce Category Pages?
Posted on April 24, 2018 by
If you want to learn more about how Tagalys Product listing pages can increase SEO traffic or improve conversion with data-driven product sorting, this article will not cover it. This post only covers the aspect of how Tagalys provides performance data that aids retailers in e-Commerce visual merchandising.
As a category manager at for an online retailer, you have to continuously create new product listing pages either to refresh the content at your site, your visitors always want to see something new. Or you need to create pages for digital marketing campaigns to attract visitors based on what they want.
Most leading retailers have a daily/weekly marketing schedules that require refreshing the content of product listing pages on the website. By refreshing we mean, you may carry category page of Rings, Womens Rings or Womens Gold Rings. But data shows your audience is interested in Women’s Gold Rings under $999 or Womens Gold Rings with Emerald in this season. So refreshing is nothing but creating a new perspective on products that already exist at your online store. While this may sound simple in the last statement, think of doing the same on a daily/weekly basis, with the flexibility to create any possible combination of a listing page without thinking twice.
Now you might be thinking, you can do the same by applying filters to a category page for Women’s Rings. Absolutely, that’s the easy fix that almost everyone uses, but it is not the best for conversion at your store.
Top 3 Reasons for using Tagalys for Visual Merchandising
- Almost all e-commerce platforms do not process analytics data, hence the resulting sort order is a just a list of products and not displayed to increase the conversion rate for that page. You need every page to be optimized for conversion to increase revenue and that is the No 1 reason why retailers choose Tagalys.
- Do you want your e-commerce platform to work for you or do you want to work for your e-commerce platform? Former for sure. There is a higher chance of your visitors scrolling beyond page 1 if the first few products they see, match with the image(s) they clicked on the banner that led them here. With Tagalys, you can instantly promote products or remove products in a few clicks with our curation panel
- Last but not the least, do you want to show products on the banner because you think they look visually appealing or based on real data that tells you exactly how they have performed in your store. This is Data Driven Visual Merchandising, where you the merchandiser/category manager/retailer can rely on your own data to back your hunch. On each product tile in the curation panel, you will find performance details of how that product at your store, so any design based hunch, is backed with real data
With the flexibility to ensure what visitors see on the page matches the banner they clicked on, backed with the fact that the products on the images are there due to a decision backed with data, will ultimately help your online store improvement engagement & conversion with your visitors.