Top 3 Reasons Why Your Product Listing or Category Pages are not performing
Posted on April 30, 2018 by
If you are worried about the impact of a low conversion rate on your eCommerce site, you are not the only one. The truth is, many eCommerce store owners are feeling the same – triggered by the low conversion on their product listing pages. Whether you recently saw a massive drop in the conversion rate – or visitors are not converting at all – there are some actionable tips that can help you recover those lost leads and sales.
Below, we are listing the most obvious reasons for that – or the signs you need to take action upon and improve your product listing page conversions.
Your Product Listing Pages Make A Bad First Impression
One of the most common reasons for a low conversion rate is that people don’t actually like what they see when they land on your site. Even worse, they cannot find the information they need. Are the products advertised on the banners that lead them to this page visible in the very first few products?
Another way to solve this is to check the heat map, user flow, bounce rate and your conversion funnel in your analytics software. Assuming your banner image and the products on row 1 are in sync, what data are you using to determine the remaining sort order of the products? Are you really showing what is trending at your store?
You Don’t Know Your Target Audience
Another major reason why your product listing pages are falling in terms of conversion is the fact that you don’t know who you are selling to. This is why a key step in addressing your conversion rate issues is knowing who your customers are, what they want, and how they behave. If your audience is only going to buy products under $100, you are decreasing your conversion rates by showing products priced above $100 on the first few pages. It is imperative to deliver a targeted customer experience rather than a one-size-fits-all approach.
You Are Ignoring Mobile Users
Did you know that mobile traffic is booming and that more than 67% of the total online visitors engaged with a retail store via their mobile device? The takeaway is clear – you need to properly optimize your product listing pages, they need to load in milliseconds and make them responsive to mobile screens of all sizes. Delivering a mobile-optimized experience can help you win over the majority of the market.
At Tagalys, we pride ourselves on the knowledge and experience in the field of eCommerce. We work with many eCommerce store owners, helping them pinpoint and solve problems like this while increasing their conversion. From Instant Page Creation to drag and drop curation and conversion-based sorting, our portfolio of tools is SEO-friendly and helps you increase your conversion while streamlining your work on every product listing page.