Site Search for eCommerce – Why you need it?
Posted on January 28, 2017 by
Site search for e-commerce store – A few of our readers asked us to share more details on the basics of why they need to have it. They were a multitude of reasons ranging from we have very few sku’s, to our visitor traffic is less than 50K per month, hence they feel it may not be important. So in the interest of these readers, let’s get back to the basics. Interested and want to skip reading – SIGNUP NOW and see your visitor engagement improve.
What is site search for e-commerce?
When you visit a physical store and have intent to buy something, there is a good chance you talk to the store assistant. You share your intent (Search query) and he/she replies with whats available (Search results) with options (Filters) to drill down. This is the basic real-world experience that a site search engine is expected to provide an online visitor
No matter how many skus your store has in stock, there will be always visitors who have no time and want to ask/search for what they seek to buy. Our data across all clients suggests that between 5% to 15% of your visitors will prefer to search Vs. browsing listing pages to discover products. Now while the numbers maybe small, these visitors contribute to almost 20% to 40% of the overall revenue. More details about these benefits can be found here. What is also interesting from our data is that if you break your traffic into mobile and desktop, we noticed that in the 5% to 15% who search, almost 60% of that data came from visitors on a mobile device. Makes sense, cause in a mobile phone when you can see 2 to 4 products per scroll, menus are mostly hidden, Search is the fastest, most easiest way to discover products.
How I wish you could see the raw data to be fascinated at how online visitors engage in retailer stores in todays mobile world. But if Search was not a critical path to revenue, why do the leading ecommerce store globally place an emphasis on it? Why do they clearly provide a call to action on their header across all pages, inviting visitors to search? This ancillary data should make you think on the same needs for your business. Interested already – SIGNUP NOW and see your visitor engagement improve.
And the why behind this push to make visitors search are the benefits. We have spoken earlier on the benefits of good site search, but thought we back our claims with some masked data to validate these claims.
Client A (Fashion retailer)
Client B (Food retailer)
Client C (Jewelry retailer)
As you can see from the data, no matter size of the retailer, there are always visitors that want to search and when delivered with great search experience become customers. Search conversion is always 2x or more than conversion across other listing pages. This not only helps improve overall conversion rate, but also improves cart value, revenue per visitor, time to transact therefore overall revenues. Do not wait until its late and forego revenue. Start with a free plan from Tagalys if you have less than 5000 searches a month and deliver the best search experience and improve your business metrics almost instantaneously. Increase profitability.
We will soon be talking about the different types of site search engines and what may be most applicable to you. one size does not fit all and we at Tagalys have an engine that is best suited for your business.
Interested – SIGNUP NOW and see your visitor engagement improve.