October 4, 2019
Retailers often use content marketing to attract visitors to their online stores. But what really happens is that visitors land on the blog page and yet most of them do not visit the online store because there are very few engaging options to click and visit the store.
Content management systems (CMS) like Wordpress, are commonly used by retailers to create content for their blogs. But because a CMS is not integrated into the product catalog, the merchants have to individually select products and paste the URLs in their articles. Confirming product availability, manually adding products to the blogs & the constraint of showing only one product link at a time drastically limits the visitors from engaging on the blog. This shrinks the click-through rate from blogs to the online store, leading to reduced profitability for the store.
Tagalys allows merchants to instantly create a widget of any type and easily embed them into a blog with no tech support. Marketers can be creative and use the wizard to generate a recommendation widget. which can be pasted to the blog, showing an iframe of online product recommendations to the visitors who are reading the article.
To highlight the 2nd advantage explicitly, we have pasted a few recommendation blocks on the Tagalys blog, using catalog data external to Tagalys. Please note how the UIUX of each widget differs as it can be customized within the Tagalys dashboard.
Are you interested in adding product recommendation widgets to your blogs? Contact us now, to learn more about how Tagalys can increase traffic & revenue at your online store.
"Tagalys offers great options to optimize product sorting on categories. Apart from the automated sorting by tags, it gives options to sort by conditions or attributes. It's worth highlighting the great support which are fast reply times & efficient calls"
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“You could sequence ‘recently added’ in and amongst ‘buys’ for example. Tagalys dramatically improved the conversion rates of Search & Product Listing Pages. I absolutely love working with this team”