Markets & Segments

Merchandise every market and audience your way

Tailor your Shopify collections for each region and audience segment. Localised merchandising is now fast, scalable, and effortless.

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4.8/5

Trusted by leading fashion brands worldwide

Same collection. Different experiences.

Seasons change, stock levels fluctuate, and trends, sizes, and styles evolve. Tailor merchandising for every region and campaign.

Localise for every market

Sort products by what sells in each region. Tagalys syncs with Shopify Markets, and adapts product ranking using local views, purchases, inventory, and seasonal data.

No more irrelevant products and out-of-stock experiences.

Curate collections for segments

Create segment-specific merchandising for campaigns or audience tags, without touching your global collections. Pin different products, sort them differently, and schedule campaigns.

Measure performance for each audience

Get deep visibility into what’s working - market by market, segment by segmen, with analytics. Make data-backed decisions easily, no more guesswork.

Why fashion brands choose Tagalys?

Fashion-first platform

Tagalys calculates trending scores per market using actual sales, views, stock, and add-to-cart behavior.

Shopify-first and frictionless

Integrates with Shopify Markets for seamless regional merchandising.

Unmatched control

Slot, collection, market, and segment-level merchandising control like never before.

Hear from our customers

ALL SUCCESS STORIES

Tagalys makes merchandising effortless on Shopify Plus. Their data-driven sequencing and sorting drastically improve our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations.

Vanja S

Head of Ecommerce & Digital

The platform consolidates multiple tasks into one intuitive interface. The customer support is responsive and helpful. The Trending score does the hard work for us, and we can easily replicate merchandising strategies across sites.

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Rocky Matsuura

Head of Ecommerce & Digital

I appreciate the responsiveness and reactivity of the Tagalys team. The tool has great user-friendliness and has allowed us to boost sales with cross-sell features. We can pin our entire product catalog and control the entire website's merchandising.

Maria M

E-Merchandiser & Content Manager

Wonderful supporting team who puts customers first. I love that Tagalys listens to customer needs and has an innovative, agile team that continuously works on improving the platform and addresses those needs.

Ryan R.

Digital Optimisation Manager

Tagalys is the powerful, reliable data-driven solution we needed for search and merchandising on our Shopify Plus store. There’s no limit as to how custom you can get with your merchandising, which is exactly what we were after!

Rafaelle C.

eCommerce Manager

The ideal app for visual merchandising and easy reporting. Merchandising is extremely easy to execute with dynamic rules that work while you sleep. The team is proactive with its roadmap and helps us stay on top of trends.

Alex Harley

Head of E-commerce

The platform has exceptional usability, and the support team provides quick, efficient responses. The pinning features let us mirror our in-store merchandising while showcasing best sellers and new arrivals.

Natasha de Weerd

E-commerce CX Manager

Tagalys is a true customer-centric and data-driven solution. It ensures we show the right products at the right time, and help us make data-driven decisions, and not depend on assumptions.

Dannielle Knight

Head of eCommerce

Commonly asked questions

What are Markets & Segments in Tagalys?

Markets represent geographical regions configured through Shopify Markets, such as Australia, the UK, or the US. Tagalys pulls region-specific data (inventory, sales, demand) to customise merchandising per market.

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Segments enable you to create audience-specific strategies, such as custom merchandising for email campaigns, Instagram traffic, or VIP customers.

Together, these allow precise control over what different customers see, without duplicating pages.

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Can I show different products in different countries in Shopify?

Yes. Tagalys goes beyond Shopify’s native pricing and inventory tools by giving you control over what products are promoted, pinned, or ranked in each market. So shoppers in Canada can see cold-weather gear, while those in Australia see summer styles - all powered by real-time demand, stock, and behavior data.

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Can I customise my Shopify collections for campaigns or channels?

Yes. Tagalys enables you to create segment-specific merchandising for campaigns such as Instagram ads or email promotions. Pin different products or change sorting conditions just for those visitors, without rebuilding your entire collection page.

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How does Tagalys use Shopify Markets?

Tagalys syncs with your Shopify Markets configuration, pulling in market inventory and product availability. This enables Tagalys to generate market-specific product rankings based on real, local data, such as conversions, views, and stock levels. So, your merchandising strategy reflects real regional demand without any extra manual work.

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What kind of data does Tagalys use to sort products?

Our Smart Ranking Engine calculates a dynamic T-Score for every product in every market. Inputs include:

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Local product views
Add-to-cart activity
Completed purchases
Inventory and stock levels
Size availability
Tag-level data performance

We combine recency, performance, and availability to rank products most likely to convert in each market.

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Can I promote or pin different products for each region?

Yes. You can pin products to the top of any collection per market or segment. For example:

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Pin raincoats in UK collections
Pin swimwear in Australian collections
Pin matching products for an email campaign for your top customers

You can also add smart pinning conditions, like "Only if product is in stock" or "Only if available in L/XL.”

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How do I avoid showing out-of-stock products in specific markets?

Tagalys integrates with Shopify’s inventory data per market, allowing you to prioritise products that are in stock locally automatically. This reduces cart abandonment and improves sell-through in every region.

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How does product sorting work for different markets?

Tagalys uses its intelligent ranking system (Trending Score) to sort products based on real market-specific data. This includes local sales, views, add-to-cart behavior, and inventory levels - ensuring products are ranked for what sells best in each region.

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How can I track merchandising performance by region or segment?

Tagalys offers market-level and segment-level reporting. See what’s selling, what’s converting, and what needs improvement,so you can optimise merchandising strategies for each audience and region with data, not guesswork.

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How do I get started with Tagalys Markets & Segments?

Just book a demo with us, and we'll take it from there. Our team helps you configure market and segment merchandising to match your needs. Get a 28-day free trial, personalised onboarding, and no contracts. See our plans here.

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