Tag: suggestions


7 Key Automation Ideas for a Successful eCommerce Store

Posted on July 24, 2019 by


Tasks we thought only humans can perform are being taken over every day by automation or robotics. Driving full speed ahead, technology is changing our world with every passing second. But since it draws out personalization, where do we draw the line with automation when it comes to business?

On one hand, customers demand that their experience be smooth and quick. But on the other hand, a lack of personal touch drives them away. 

As your eCommerce business scales, tasks become more tedious and complex and you have more things to handle. It becomes difficult to do everything manually. You’re left with no choice but to automate certain tasks. 

Striking a balance between the two becomes difficult. For instance, while automating customer service with a chatbot, you need to know until wherein the conversation can you let the chatbot run, and where you need to turn it over to a customer representative. The key is knowing where to automate and where to keep it real. 

eCommerce Automation

We’ve got 7 ideas for eCommerce automation that will help you run your business smoothly without compromise to customer relationships.

1) Scheduling sales 

It’s human nature to love a good deal! With so much competition in the market, sales occur quite frequently now, and to top it off, stores let customers know that a sale is coming up in a few days or a few hours to build momentum! 

If you have price changes coming up – be it a small promotion or a gigantic sale – you need to predetermine the time period and the discount rate and automate the process. If you have a big enough store, it’s simply impossible to manually tweak prices when you want to go on sale. 

Once you automate the process, when the sale goes live, price changes are automatically rolled out. Flow by Shopify is one such tool that enables you to do this. This saves you a ton of work and brings down error rates.

2) Rolling out new products 

When you launch a new product or range of products, you not only have to handle putting it up on your website, but you also have the tasks that follow – publishing them on social media and other marketing and sales channels. Automating this process will save a ton of time and reduce the manpower required. This will help you bring down costs and also free up your schedule to focus on more important things.

There are tools available that allow you to preload your new products and have them automatically published on your store’s website, while it also rolls out onto all your sales channels. But remember, as much as we want to automate, when it comes to social media and emailers – it’s best to add a bit of personalized touch in them. You can try out tools like IFTTT that allow you to market products on multiple channels in a single go.

3) Managing out-of-stock products 

When you have a large catalog, it becomes hard to track inventory. There are apps that will allow you to automate inventory as well. When it comes to out-of-stock products, however, things become a bit more complex. Your marketing and advertising teams need to know not to promote these products until their back in stock. 

Imagine a potential customer sees an ad on Facebook for a product they are interested in, but when they click on it, they find out it’s out of stock. Not only do you lose a potential customer but you also wasted your advertising budget. 

So we think automating this area would make your business more efficient. When a product goes out of stock, it will automatically be unpublished and your teams would be notified so that they can pause promotions. Tools like Ecomdash and Contalog can help you manage inventory.

4) Reduce cart abandonment

Customers abandon their carts for various reasons. While for some it’s a personal habit to window shop and not to spend money on things they don’t need, for others, it’s because they realized they weren’t getting a good deal. No express shipping, surprise shipping rates, and complicated checkouts are some of the main reasons potential customers abandon the shopping journey. 

You can automate certain things in this stage of the journey to give the customer an extra push to buy. By adjusting prices during checkout and adding the reason – such as buying a combo, buying a certain quantity, discounts already applied – will give the shopper a sense that they are getting a good deal. You can also have discounts automatically applied to certain customers that have been tagged as “subscriber” or “gold member”.

Apart from this, if you are shipping globally, it goes without saying, showing the customers the rates in their own currency makes things much simpler. You wouldn’t want them doing calculations and conversions to figure out how much it’s costing them. 

There are tools like OptinMonster that can help retarget customers who abandon their carts and increase conversions.

5) Automating Payment Options 

What would we do without payment gateways? From only being able to use a credit card online, now we can shop with debit cards, internet banking, wallets, and so many more options! But not all options are available to all customers and all locations. 

You can automate your checkout to show and hide payment options to customers based on their device, location and order history. This makes it simpler for the customer and gives them options that make it easier for them to complete the transaction. Here too, Shopify’s Flow does the trick well.

6) Fraud Prevention

Compared to the chances of online fraud, shoplifting was much easier to contain. Customers, as well as businesses, face problems of fraud. 

Luckily now there’s a way of tracking it automatically. The market runs aplenty with anti-fraud products like Subuno, Riskified, and Signifyd. While scammers might be smart, you can be smarter. By using indicators and risk analysis automation, you can identify high-risk orders. This can be done by checking IP addresses, past patterns originating from the order location, customer behavior, and more. 

You can also automatically notify the security team to review the transaction. By doing so, you can reduce the risk of reverse charges and transaction disputes. This not only saves you money but also safeguards your brand image.

7) Identify and tag customers

It’s not an easy task to figure out which customer likes what. Through analytics tools, you can find out quite a few vital details about customers that will help you tailor your advertisements and enhance their experience. But it does require work on your end to identify and categorize customers. 

Well no more! It’s time to start automating these tasks. Based on a customer’s search, their source of origin, their time spent, their purchase history, their payment choice, etc., you can have them tagged into different segments. A tool like Metrilo can help you tag customers easily, and therefore, identify their needs so you can cater to them more efficiently. At the end of the day, as a business, the most important task is to keep the customer happy from start to end – with the goal of having them make a purchase and be a returning customer.

So there you have it! 7 ways you can automate parts of your business so that it runs smoothly. But wait, we have an added bonus! While there are so many things that can be automated in an eCommerce store, there’s one crucial thing we can’t leave out. While listing your products, you can’t spend hours on end arranging them and figuring out what’s best-selling, what’s trending, and which customer would like what! It’s simply not feasible and if you want to be successful, it’s just not an option to do it manually. There are services like Tagalys that use predictive technology to sort through your site and optimize your categorization and sequencing of products. This helps tailor and enhance your customer’s experience leading to a higher conversion rate.

It might take a bit of time to adjust to automation and you need to make sure everything works fine. We suggest you try it out in stages rather than implementing everything in one go! 

Once you’ve got these steps in place, you’ll have so much more time to focus on other things – like keeping that personal touch with customers! 

Posted in e-Commerce General

eCommerce site search in Magento and Shopify – Factors driving conversion to product views

Posted on October 14, 2017 by


Having an intelligent site search engine like Tagalys by itself is no silver bullet. The engine has to be used by visitors, only then can it analyze data and continue building intelligence to deliver the results expected of it. So what drives conversion or CTR to view products, besides the search itself

Design of the Search Box

Post integrating an intelligent search engine, retailers should make a change in design to ensure visitors coming back take notice of the design change, calling them to try the new search functionality.

Call to Action buttons

Now that you have made a change in design, it has been proven that unless a distinct call to action button is used to trigger your visitor’s click behavior, they are still less likely to search and maximize the usage of the engine.

Facets & filters

Always ensure the search results have the most relevant filters to allow your visitors to quickly drill down. This is important, cause on mobile devices they are likely to view 2 to 4 product impressions per screen. Even if your catalog has less than 50 products per category, that could take 10 page scrolls to full view. Also filters also help visitors find products that may not be visible easy to group together. For example, products priced between $25-$50, or fabric = Red, Only full sleeves, etc.,

Sort Options

You do not need to have all possible sort options, but some of the basic must-haves are Price: High to Low, Price: Low to High, New Arrivals. The rest are optional like Name: Ascending/Descending, Sort by Brand name, etc.,

After having all these in place, you have to review the analytics on a weekly/monthly basis looking at rolling averages, to see if you are making progress to metrics like searches/visitor, product views per search session, click depth, etc.,

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Magento 1 & 2 Catalog Search vs. Tagalys search for Magento

Posted on October 11, 2017 by


Relevant Search Results vs. Trending Search Results

Site Search is one of the highest converting funnels at any eCommerce store. Platforms like Magento rely on open source search like SOLR, which can be configured with simple functions to help you get started with the Search. But does it really work in improving conversion?

If your goal of the search conversion is to show products, you should stick with the SOLR search from Magento. But if your goal is to convert more visitors from search to customers, get detailed reports to understand how they interact in each search segment, you should use Tagalys Search.

Here are key functionalities that Magento will NOT offer as part of the SOLR search it has inbuilt.

  1. Personalized search results – Best used if high mobile traffic, to ensure each visitor engages with search results catered to his/her interest
  2. Search results sorted by location-based analytics – Best used if buying patterns varied by location
  3. Search results sorted by site-level analytics – Best used if buying patterns were the same across the entire site
  4. Search Merchandising – Ability for the retailer to modify search results and promote products based on internal needs
  5. Popular Searches – Grouping high volume search queries (ignoring spam inputs), to show visitors what is trending at the store
  6. Pinned Searched – Ability for retailers to modify the popular searches and pin search queries to direct traffic to a search results page of business interest
  7. Prioritized product and text suggestions with auto-complete, to help visitors save time and quickly land on a search results page

Here is a quick video that gives an over of the Tagalys search.

Other basic features that are also available are Synonyms, Stemming, dynamic facets, live catalog updates, spell check, multi-currency, multi-language and multi-store support.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General eCommerce Site Search

Free eCommerce Site Search for Magento and Shopify

Posted on March 21, 2017 by


Date: November 5th, 2017. This offer is no longer in effect as we reached the free quota.

In 2015, when Tagalys won the TechinAsia National Finals, one of the judges suggested: “Why not offer e-commerce Search for FREE? “. Back then, Tagalys was fully loaded, meaning we offered 1 packaged solution for all clients without the ability to break down our algorithm & features in parts. But each client’s needs are different and today the team has re-architectured Tagalys to offer Site Search free for any retailer with less than 5,000 monthly searches & 20,000 active products along with a few value-added features. Google used to offer free Site Search (not tailored for e-commerce), but they pulled the shutters. Interested – SIGNUP NOW

Value Additions in the PAID e-commerce site search plan

If your business has the budget to configure & continuously maintain indexes across SOLR, LUCENE, Elastic Search, etc., for your e-commerce store. Save time & money. Get Tagalys. Listed below are the value-added features we offer you in our PAID plan with availability/SLAs that will meet, maybe exceed your internal requirements.

Trending & Localized results: Do not show only relevant results (Free plan). Show the products that have the highest probability of sale based on engagement data. 80% of your visitors will not scroll more than 3 pages of Search. Allow Tagalys to determine what products to display for each search query

Search Suggestions: Auto-generate text suggestions and display the top X to your visitors that predictively change as they type. Interested – SIGN UP NOW

Suggestions - dresses

Multi-Store & Currency: No problem. Easily configurable with our integration kits.

Suggestions - Currency

Spell Check: Visitors make mistakes when they type. With fuzzy logic, these mistakes can be corrected on the go, providing frictionless site search experiences. Interested – SIGNUP NOW

auto correct

Synonyms: Unlimited Synonyms. Show your visitors the right products no matter what they call them. Cell phone vs. Mobile phone, Trouser vs. Pant.

Catalog updates: Update your search indexes LIVE via push integration mechanisms or choose the easy way out to synch your catalog once a day.

View comparison table

Magento search pricing compare

If Site Search is not configured in your e-commerce store, help us, help you. Interested – SIGNUP NOW

Posted in eCommerce Site Search