Having an intelligent site search engine like Tagalys by itself is no silver bullet. The engine has to be used by visitors, only then can it analyze data and continue building intelligence to deliver the results expected of it. So what drives conversion or CTR to view products, besides the search itself
Design of the Search Box
Post integrating an intelligent search engine, retailers should make a change in design to ensure visitors coming back take notice of the design change, calling them to try the new search functionality.
Call to Action buttons
Now that you have made a change in design, it has been proven that unless a distinct call to action button is used to trigger your visitors click behaviour, they are still less likely to search and maximize the usage of the engine.
Facets & filters
Always ensure the search results have the most relevant filters to allow your visitors to quickly drill down. This is important, cause on mobile devices they are likely to view 2 to 4 product impressions per screen. Even if your catalog has less than 50 products per category, that could take 10 page scrolls to full view. Also filters also help visitors find products that may not be visible easy to group together. For example, products priced between $25-$50, or fabric = Red, Only full sleeves etc.,
You do not need to have all possible sort options, but some of the basic must haves are Price: High to Low, Price: Low to High, New Arrivals. The rest are optional like Name: Ascending/Descending, Sort by Brand name etc.,
After having all these in place, you have to review the analytics on a weekly/monthly basis looking at rolling averages, to see if you are making progress to metrics like searches/visitor, product views per search session, click depth etc.,
Relevant Search Results vs. Trending Search Results
Site Search is one of the highest converting funnels at any ecommerce store. Platforms like Magento rely on open source search like SOLR, that can be configured with simple functions to help you get started with search. But does it really work in improving conversion?
If your goal of the search conversion is to show products, you should stick with SOLR search from Magento. But if your goal is convert more visitors from search to customers, get detailed reports to understand how they interact in each search segment, you should use Tagalys Search. Here are key functionalities that Magento will NOT offer as part of the SOLR search it has inbuilt.
Personalized search results – Best used if high mobile traffic, to ensure each visitor engages with search results catered to his/her interest
Search results sorted by location based analytics – Best used if buying patterns varied by location
Search results sorted by site level analytics – Best used if buying patterns were the same across the entire site
Search Merchandising – Ability for the retailer to modify search results and promote products based on internal needs
Popular Searches – Grouping high volume search queries (ignoring spam inputs), to show visitors what is trending at the store
Pinned Searched – Ability for retailers to modify the popular searches and pin search queries to direct traffic to a search results page of business interest
Prioritized product and text suggestions with auto complete, to help visitors save time time and quickly land on a search results page
Here is a quick video that gives an over of Tagalys search.
Other basic features that are also available are Synonyms, Stemming, dynamic facets, live catalog updates, spell check, multi currency, multi language and multi store support. Check out Tagalys search and signup for a free 28 day trial.
Date: November 5th, 2017. This offer is no longer in effect as we reached the free quota.
In 2015, when Tagalys won the TechinAsia National Finals, one of the judges suggested: “Why not offer e-commerce Search for FREE? “. Back then, Tagalys was fully loaded, meaning we offered 1 packaged solution for all clients without the ability to break down our algorithm & features in parts. But each client’s needs are different and today the team has re-architectured Tagalys to offer Site Search free for any retailer with less than 5,000 monthly searches & 20,000 active products along with a few value-added features. Google used to offer free Site Search (not tailored for e-commerce), but they pulled the shutters. Interested – SIGNUP NOW
Value Additions in the PAID e-commerce site search plan
If your business has the budget to configure & continuously maintain indexes across SOLR, LUCENE, Elastic Search etc., for your e-commerce store. Save time & money. Get Tagalys. Listed below are the value-added features we offer you in our PAID plan with availability/SLAs that will meet, maybe exceed your internal requirements.
Trending & Localized results: Do not show only relevant results (Free plan). Show the products that have the highest probability of sale based on engagement data. 80% of your visitors will not scroll more than 3 pages of Search. Allow Tagalys to determine what products to display for each search query
Search Suggestions: Auto generate text suggestions and display the top X to your visitors that predictively change as they type. Interested – SIGN UP NOW
Multi-Store & Currency: No problem. Easily configurable with our integration kits.
Spell Check: Visitors make mistakes when they type. With fuzzy logic, these mistakes can be corrected on the go, providing frictionless site search experiences. Interested – SIGNUP NOW
Synonyms: Unlimited Synonyms. Show your visitors the right products no matter what they call them. Cell phone vs. Mobile phone, Trouser vs. Pant.
Catalog updates: Update your search indexes LIVE via push integration mechanisms or choose the easy way out to synch your catalog once a day.
View comparison table
If Site Search is not configured in your e-commerce store, help us, help you. Interested – SIGNUP NOW