Did you know that a simple tweak to your eCommerce search capabilities can boost conversion rates by 80%?Yes!eCommerce site search has great potential to improve product discoverability and Click-Through-Rate, thereby contributing to the overall revenue increase. However, built-in or platform provided eCommerce site search solutions are not the silver bullet to achieve this goal. And today, we will explore the same. What is an eCommerce Site Search Solution? Why Does it Matter?
eCommerce site search is a search engine that is either built-in that comes along with the platform (Magento, Shopify, BigCommerce, etc) or integrated into your eCommerce store by an extension (plugin or app). Its primary job is to locate the products that a user is looking for by matching the input keywords to the product catalog or search index. Additionally, it also understands the user's preferences, leaves room for optimization, and ranks the results.As explained above, the eCommerce site search can be run using either the inbuilt (platform provided) or third-party search.
The platform provided eCommerce site search is readily available for the online stores and it does not require any technical expertise to develop or implement it in your store.However, they suffer from the following deficiencies:
If you wish to enrich your online store by offering an impactful search experience to your visitors, you must consider switching to intelligent eCommerce site search solutions.They offer quick deployment with extra flexibility. The service provider handles all the complexities of technical maintenance and indexing and allows you the freedom to focus on core business processes.Tools like Tagalys allow integrated and tailored Site Search functionality. It allows you to leverage and tap into the underutilized potential of site search, and possesses the following remarkable features:
When you can get all of the above, why settle for in-built eCommerce site search solutions?
A rich eCommerce search experience could unlock various business and store opportunities. However, it is an extremely individualistic task that requires customization, along with a unique identity. Hence, an inbuilt eCommerce site search can deliver dampened results. Having an expert take care of all the merchandising and nitty-gritty of eCommerce site search can increase your store’s usability. Thus, intelligent eCommerce site solutions are the way to go!Referenceswww.x-cart.com
Vanja S
Sheike
"Tagalys makes merchandising effortless. Their data driven sequencing and sorting drastically improves our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations."
Ryan R.
Camilla
"I love that Tagalys listens to customer needs and has an innovative + agile team around them which can support addressing those needs and adding improvements to the roadmap."
Rafaelle C.
Blue Bungalow
"Tagalys is the powerful and reliable data-driven solution that we were looking for when it came to search & merchandising for our Shopify Plus store. There is no limit as to how custom you can get with your merchandising, which is exactly what we were after!"
Tiarne Warren
Meshki
"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."
