How can eCommerce retailers improve site search results accuracy in Tagalys?
eCommerce Search is a high potential product discovery channel with a 2X higher conversion percentage than other channels like Product Listing Pages and Product Recommendations. However, the success of this channel depends upon the data assigned to the products and its configuration in the search index.
How does Tagalys sort search results?
The products that match the query in the search index are sorted using the T-Score and not relevance, as we are optimized for higher conversion. The T-Score is a score assigned to each product based on engagement metrics and more can be read here. Improving the quality of data in the search index improves the quality of search results displayed for all queries.
What is the Tagalys search index?
The Tagalys search index contains product information like attributes, fields, category/collection names, etc, This data is assigned to products on the eCommerce platform (Magento, Shopify, BigCommerce, etc.,) and is sent to Tagalys as part of the dynamic product feed. From today, merchants can define which tags should be included in the Tagalys search index to avoid product catalog rework.
Why should we improve the data in the search index?
When the search query contains the words that are available in the search index, the products associated with them will be included in the search results.
Example: Consider Product A has the tags ‘Product Type: Shirts’ and ‘Color: Blue’ and these tags are included in the search index. Now, when a visitor searches using the query “Blue Shirts”, Product A will show up.
If these tags are not included in the search index, the search query “Blue Shirts’ will not show Product A in its results unless the query is covered in other details which are a part of the search index.
The eCommerce search engine is unlike a context-based search engine like Google. The eCommerce search results depend upon the data assigned in the product catalog. The better and accurate the data, the more accurate is the search results.
The accuracy of the search index is more critical for eCommerce retailers with high site search volume (greater than 200K searches per month) as inaccuracy in some individual search queries can dramatically affect the store conversion.
(Search Query for ‘Shirt’ showing ‘Blouse’ in results)
Here are some of the factors that affect the search accuracy
- Faulty Catalog management: Leaving data unassigned to products
- Lack of adequate product tags
- Grouping of different tags into a single one
- Manual or factual errors in product tagging
Improving search accuracy in Tagalys
Retailers could choose to improve search accuracy by configuring the search index according to their requirements. Tagalys provides the ability to modify the search index at the granular level to omit selective tags that return false positives.
Example: When two or more product types are grouped under a single Category/Collection and if it causing false-positive results, the particular Category/Collection can be removed from the search index.
Here is a sneak preview into the search accuracy add-on dashboard! Contact us for immediate access.
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