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Effective Ecommerce Merchandising Strategies that Drive Higher Conversions

Posted on July 29, 2019 by


merchandising strategies

 

Not too long ago, merchandising only meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift.

But with eCommerce taking the world by storm, merchandising had to be reinvented. No longer do you have a physical store to display a sign in the window to attract a customer. While offline merchandising seems like a whole different ball game, there are many aspects of it that correlate to eCommerce. Taking some of the old and finding some new, we’ve listed out a few ways you could effectively use merchandising techniques to increase conversions for your business. 

 

Pay attention to your home page display 

While your customers may not necessarily land on your home page, the entrance to your business needs  to make the best impression. Through data analysis, you can truly know your customer and what they would like. For example, if you’re selling antique furniture, you might want to keep your home page more delectable with a focus on “home”. But if you’re selling funky accessories, you might want to jazz up your page to make it vibrant and fun. Remember what is unappealing to one customer need not be unappealing to another. You need to understand who you’re catering to, for example, a camping equipment site would need peace and calm, but to sell sports shoes, you’d need to keep it young and energetic.

Your home page should display products that would interest your customer. Remember, customers no longer have the time or patience to navigate through a complicated site. Keep things simple, easy to find, and ensure you offer products relevant to them. 

 

Use search results to your advantage

How you configure your site search can make a remarkable difference in your visitor’s experience. Tweaking your results page to display visuals rather than just a text list would give customers a better experience. Apart from that, it’s important to display relevant products in the search results. 

Taking it a step further, offering similar products that might interest the customer in the same price range can drive up your conversion rate and your Average Order Value (AOV) as well. One way you can do this is by showing customers the top-selling products in the same category.

By using site search enhancement services like Tagalys to optimise your site search, you’ll see a boost in conversion rates.

 

Sequencing 

In a physical store, as a retailer, you would arrange your products in a way that would not just be visually appealing, but would also enable the customer to sort through your collection easily. Products that you know don’t sell too well wouldn’t be up front because you know it isn’t your best. New arrivals, best sellers and trending products would take the spotlight. 

In eCommerce stores as well, sequencing plays a significant role in getting customers to buy. While smaller stores may be able to spend time in arranging products manually, if you have bigger stock or a large catalog, it would be next to impossible. You would need help to automatically sequence products based on different attributes. 

For example, if a customer wants a white long sleeve shirt, your page should be able to display all products that have been tagged with these attributes. Learn about sequencing and the best ways to go about it before implementing it on your site.

 

Personalising experience 

When you’ve been a regular customer at a store, and the staff or owner recognizes you, it’s a feeling all customers enjoy. This is because – be it a restaurant or an apparel store – they know what you like, they know what you bought before, and they offer you discounts and special treatment. Just how do you replicate that in your online store with no support staff?

Ecommerce stores are able to do this by displaying products “Based on your past purchases.” A business should recognize the traits of different customers such as the price point at which a particular customer is purchasing products. What kind of products are they looking for? Are they putting quality over price or vice versa? 

For example, an online grocery store would know the monthly grocery pattern of the shopper based on past purchases. Offering them an option to just buy things from their usual shopping list would enhance their experience as they wouldn’t have to spend time searching for these products every time. 

 

Complementary Products 

This tactic can greatly increase your sales simply because you suggested products that go well with the one the customer is purchasing. Also known as cross-selling, you can prompt the customer to look at other products they might be interested in, or would need with the product they are purchasing. 

For example, if a customer is buying a yoga mat, you can suggest fitness clothes, yoga bricks/blocks, an exercise ball, healthy food products – basically things that go with the other product and complement the lifestyle of the buyer.

 

Wrapping Up on Merchandising

Developing a strong foundation with merchandising enables you to strengthen the core driving force of your business. You can spend thousands on advertising and getting people to your site, but once there, you need to bring your A game and deliver! 

 

“Advertising moves people toward goods; merchandising moves goods toward people.” – Morris Hite.

Merchandising is all about presenting the right goods to the right people at the right price. When you get that right, you’ll flip the seesaw bringing your bounce rate down and pushing your conversion rate up.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search Uncategorized

Data Assisted Visual Merchandising for your Magento or Shopify eCommerce Listing Pages?

Posted on April 24, 2018 by


If you want to learn more about how Tagalys Product listing pages can increase SEO traffic or improve conversion with data-driven product sorting, this article will not cover it. This post only covers the aspect of how Tagalys provides performance data that aids retailers in e-Commerce visual merchandising.

As a category manager for an online retailer, you have to continuously create new product listing pages. They either refresh the content at your site or useful when your visitors always want to see something new. Or you need to create pages for digital marketing campaigns to attract visitors based on what they want.

Most leading retailers have daily/weekly marketing schedules that require refreshing the content of product listing pages on the website. By refreshing we mean, you may carry the category page of Rings, Women’s Rings or Womens Gold Rings. But data shows your audience is interested in Women’s Gold Rings under $999 or Womens Gold Rings with Emerald in this season. So refreshing is nothing but creating a new perspective on products that already exist at your online store. While this may sound simple in the last statement, think of doing the same on a daily/weekly basis, with the flexibility to create any possible combination of a listing page without thinking twice.

Macys Womens Gold Rings with Emerald

Now you might be thinking, you can do the same by applying filters to a category page for Women’s Rings. Absolutely, that’s the easy fix that almost everyone uses, but it is not the best for conversion at your store.

Top 3 Reasons for using Tagalys for Visual Merchandising at your Magento or Shopify store

  • Almost all e-commerce platforms do not process analytics data. Hence the resulting sort order is just a list of products and not displayed to increase the conversion rate for that page. You need every page to be optimized for conversion to increase revenue and that is the No 1 reason why retailers choose Tagalys.
  • Do you want your e-commerce platform to work for you or do you want to work for your e-commerce platform? Former for sure. There is a higher chance of your visitors scrolling beyond page 1. For this, the first few products they see should match with the image(s) they clicked on the banner that led them here.  With Tagalys, you can instantly promote products or remove products in a few clicks with our curation panel

Tagalys Curation Panel

  • Last but not least, do you want to show products on the banner because you think they look visually appealing. Or based on real data that tells you exactly how they have performed in your store. This is Data-Driven Visual Merchandising, where you the merchandiser/category manager/retailer can rely on your own data to back your hunch. On each product tile in the curation panel, you will find performance details of how that product performed at your store. so any design based hunch is backed with real data.

Curation panel - Product Performance data

With the flexibility to ensure what visitors see on the page matches the banner they clicked on, backed with the fact that the products on the images are there due to a decision backed with data, will ultimately help your online store improvement engagement & conversion with your visitors.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages Uncategorized