Benefits of Scheduling ‘Pinned Products’ in Product Listing Pages for Magento and Shopify eCommerce stores
Posted on August 10, 2019 by
Marketing and Promotions have become an integral part of any business. The highly competitive eCommerce industry is no exception in this. Promoting or Pinning selective products in category or collection pages is a good strategy. To hit the bull’s eye, marketing campaigns and promotions require effective planning and intelligent support tools.
Limitations in Magento and Shopify Product Listing Pages
In eCommerce stores, promoting or pinning selective products to top results is done to improve CTR (Click-Through-Rate) and conversion. The choice of these products is based on its performance in the store, external trends, business requirements, etc.
In Magento and Shopify eCommerce stores, the retailers have to manually analyze their product catalog and product performances to understand their store trends. Once the products to be pinned are selected, they are again required to manually position each product. The merchandising team has to constantly keep track of their calendar to remove/replace products. This turns out to be a laborious and time-consuming task. Retailers with small and mid-sized teams end up using all their productive time in merchandising their pages. This increases customer acquisition costs and impacts store revenue.
Scheduling ‘Pinned/Promoted Products’
Scheduling is a feature that allows merchants to set a duration every time they pin/promote products. There are two major benefits in Scheduling. They are as follows.
Eliminates manual effort:
Retailers constantly merchandise pages, promote/pin products across them based on business needs. Without scheduling, they have to remember to remove the promoted products across all pages. Most retailers do not keep track of this and hence have many pages with promoted products always remaining on top.
Now with scheduling, they do not need to remember or keep track of their calendar to remove promotions. Once the time span is set, the products are promoted exactly for the scheduled duration and the promotions are withdrawn after the time lapses. Scheduling is of great help during campaigns like seasonal sale, limited period offers, clearances, etc.
(Products promotions in the scheduled phase)
(Pinned/Promoted products in the active phase)
(Products promotions in the expired phase after the time-lapse)
Keeps the pages dynamic:
The category and collection pages remain dynamic if its product positions are varied from time to time. Dynamic pages have a better ranking in the search engine results page and attract more traffic. Scheduling pinned products help to keep the product sorting dynamic on the page.
(Scheduling in Tagalys)
Tagalys is a merchandising engine for eCommerce that helps retailers to create and manage product listing pages. Tagalys’s intelligent merchandising capabilities analyze visitor actions on products, to predict what will sell. Also, the data on the performance of each product at the store is available to the retailers. This gives them the ability to decide on which products to pin/promote.
Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.