Meshki cut merchandising time by 85%

Confidence in every stitch and every scroll

Founded by Natalie Khoei and Shadi Kord with $200 and a shared love for fashion, Meshki is now a global fashion house with customers in over 190 countries. Known for bold femininity and clean silhouettes, their collections span ready-to-wear, swimwear, and activewear.

Meshki’s storefronts carry the same precision as their products. Merchandising here isn't backend work—it’s brand storytelling. Every collection page is crafted to reflect the mood, energy, and clarity behind the clothes themselves.

Creativity that didn’t scale—yet

As the brand scaled across regions and products, merchandising became more complex in terms of volume and expectations.

• Collections were manually sorted, pinned, and rearranged.
• Matching sets needed careful, repeated updates.
• Each storefront was managed separately - no way to copy strategy across stores
• Weekly updates alone took up to 10 hours/week
• There was no view of what merchandising strategies drove performance

Meshki wasn’t looking for an overhaul. They were looking for a system that respected the details of their process but gave them the space to scale without compromise.

This is where Tagalys came in.

Meshki understood what made their brand stand out: control, consistency, and strong visual merchandising. The team was deliberate, not reactive; their merchandising platform needed to match that pace and precision.

They turned to Tagalys as a platform purpose-built for fashion and lifestyle merchandising on Shopify Plus. The goal was simple: to maintain the quality of curation Meshki was known for without the heavy manual effort.

Collections now sort themselves dynamically.

No more manual resorting. Meshki’s collections now use the Tagalys Smart Ranking Engine, which dynamically updates product order based on

• Customer engagement data (clicks, views, conversions)
• Tag performance of similar products
• Freshness, so new arrivals get visibility.

This ensures that high-performing, in-stock products appear where they should—right at the top. And when the data changes, the layout adjusts instantly.

Visual storytelling, built into every collection

With visual sequences, Meshki can now create structured collection layouts with immense flexibility that reflect how people browse. So they can:

• Group products into themed sections (e.g., new arrivals, co-ords, trending)
• Maintain editorial flow that mirrors in-store storytelling
• Adapt layouts dynamically without losing aesthetics

Especially for matching sets and curated edits, collections now feel designed—not default.

Hero products are pinned intelligently

Instead of manually placing hero pieces each week, and worrying about unpinning or out-of-stock items pinned and taking real estate, Meshki now uses Smart Pinning to ensure products get unpinned automatically.

With Smart Pinning, products are automatically pinned—or unpinned—based on rules like stock availability, performance, or timing. It’s merchandising logic that works behind the scenes so that the team can stay focused on the big picture.

Key SKUs stay highlighted where they matter most.

Global merchandising, without manual duplication

Instead of building collection logic separately for each market, Meshki now applies rules globally with Global Sort Options. Merchandising preferences can be copied across stores—within minutes—while still allowing for tweaks by region.

This has saved hours of duplication and helped keep brand consistency tight across all customer touchpoints.

Merchandising decisions with complete context

The team can finally tie outcomes back to decisions with built-in reports and alerts. They know what collections are working, where engagement is rising, and when updates need attention—without relying on external tools or guesswork.

85% less time spent with 100% control

With Tagalys, Meshki eliminated nearly all the manual work in their merchandising workflow, cutting weekly effort by 85%. That time didn’t just disappear—it was put back into strategy, campaign planning, and more creative execution.

And shoppers noticed.

Meshki found a system that helped them grow without losing what made them stand out. A platform that didn’t replace their process, but amplified it. One that gave their team more time to think, test, create, and continue building a brand that feels as considered online as the clothes feel on.

Meshki now runs merchandising with the same clarity and intent that defines their collections—moving faster, with full creative command.

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