User Experience – Small Things That Make a Big Impact in eCommerce
Posted on May 16, 2019 by
Successful businesses are built by entrepreneurs who can empathize with their customers. It is the ability to analyze exactly what customers want, and then to deliver just that. This creates a major competitive advantage to a business.
However, the sobering reality is that most businesses, even 80% of online stores, fail. While such failure can be attributed to several oversights. Failing to consider exactly what your customers are looking for is important among them.
As a business owner looking to make it big in the e-commerce space, here are a few things. These might make your customer’s experience on your store a positive one.
Instant Product Discovery
You can use a user’s data to sort search results by user interest and show them products which they are more likely to purchase. You can also analyze user behavior on your site and recommend products under a ‘recommended section’ to improve conversion. In addition to this, if you manage to curate your products based on search terms, and create product pages on-the-go, you can create an exclusive experience for your customers. All of these, when combined, can help your visitors discover products easily on your site.
Tagalys understands that user experience is a significant propeller for customer retention and improved sales. Our powerful software, with its machine learning capabilities, can automatically create product recommendation segments based on a user’s behavior on your online store. By showing them products they are most likely to interact with, you increase the probability of them buying the same from you. In addition to Tagalys, there are several great SaaS solutions to improve your online store’s user experience.
Intuitive User Interface
An appealing user interface should be neat, clean and easy-to-use. Display products in an uncluttered format without placing more than 4 items in a row. Try to use HD images for all the product displays, but also ensure that the HD images or any other design element of your website do not slow down the loading speed of your site. A site with slow loading speed has a good chance of having a high bounce rate. Also ensure that your users are not bombarded with popups and notifications, even if they are about discounts. Show it to your customers once – if they are interested enough, they will choose to know more.
It also helps if the CTAs (call to action) are precise and catchy – this in itself might prompt a user to make a purchase. You can also provide your users with filters and sort options which will allow them to choose how they want to view your products. The key is to understand that these simple steps, along with a concise and optimized product description can improve your Click Through Rates.
Prioritize providing and optimizing the same features for a seamless mobile experience. A significant number of shoppers predominantly use mobile phones to make purchases. Therefore, it becomes crucial to make the features available and easily accessible on mobile phones and tablets.
Buyers are careful about every dollar they spend online – every purchase of theirs is only complete after careful research and comparison. If they end up on your site after all that, it would be unwise to turn them away by placing a surprise cost right before they checkout. Therefore, refrain from placing extra costs that are displayed only at checkout and not earlier.
In fact, make the checkout process as easy as possible. Do not expect your users to go through several steps before becoming a registered user to buy from you. If you create a provision for buyers to purchase from you as a guest and not a registered user, it will be much appreciated by your customers.
Product returns are inevitable for an e-commerce store. In order to retain existing customers, and to make their experience better, keep in place a simple return policy that does not inundate your customers with clauses that make it difficult for them to return something they are not happy with. Once someone has a bitter user experience with returning an item to your store, there are high chances that he/she might not make it back to your site.
These points are definitely not a comprehensive guide to improve user experience on your site. There are several other essentials that you should keep in mind to ensure a positive experience for your users. The points we have mentioned, however, critical to ensure that your customer’s journey is not unpleasant.
Tagalys provides predictive merchandising for Magento and Shopify stores to improve visitor engagements and conversion rates. To try out our easy-to-use software, please book a demo session now.