There are three gateways in an eCommerce store across which visitors discover products. They are
Category or Collection Pages
Of these, ‘Site Search’ is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are likely to click on products within the first 3 pages of any listing page, including search. This is where merchandising techniques help retailers grab the visitor’s attention and trigger their interest in the products.
Merchandising is the art of displaying products in the desired order with the audience to engage with them.
When should retailers merchandise the search results?
Marketing Requirements – Retailers merchandise selected search queries when they want to promote particular products related to the query. These products can be pinned within the top results so as to gain the visitor’s attention. E.g., you may have a promotion with a particular brand that requires you to promote those products on top of search results when they are part of the mix.
External Trends – Intelligent search engines, use internal store data to determine what is trending. Sometimes external factors also influence consumer purchases and need to be considered within an online store. E.g., A celebrity wears a certain brand or design of dresses and it becomes trending on twitter. In this case, the merchant will promote those dresses on top of search results, even though it is not yet trending within the online store.
How should retailers merchandise search results?
Promoting products: For a particular search query, retailers have the option to pin/promote one of many products for a desired period of time.
The challenges in eCommerce are increasing every day and SEO is an important challenge faced by all. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, by increasing the visibility of a website or a web page to users of a web search engine.
Retailers invest in a lot of effort and money to improvise the user experience & interface of their online store but fail in bringing high volumes of recurring organic traffic to their store. This part is very important for retailers as it directly impacts customer acquisition costs and the profits at the online store. Product Listing Pages are usually used as a source of generating high volumes of recurring organic traffic to the online store. These pages are most relevant for online shoppers as it immediately gives them a choice of products to engage and find something of interest. Creating and maintaining product listing pages in Magento or Shopify stores is a tedious task as it requires a lot of manual effort.
(Creating a custom sale page in 30 seconds using Tagalys)
Using Tagalys retailers can create product listing pages in seconds & its visual merchandising capabilities completely enhances the experience delivered to the visitors. The Tagalys powered pages are dynamic and automated.These pages are also Search Engine Optimized if the meta-variables like title, description, meta keywords are set during page creation.
Assuming SEO variables are set during page creation, some of the reasons why Tagalys powered pages are likely to rank higher in organic search results are as follows
Dynamic product sorting
Products in Tagalys powered pages are by default sorted by the trending score. This score assigned to each product is dynamic and is based on the overall performance of the product and its tags across the last 30 days. As over 70% of visitors click on products on page 1, T-Score sorting increases the CTR (Click-Through-Rate) of the page as trending products are displayed on page 1. This increase in CTR & reduction in page bounce rate, improves the page ranking in web search engines.
Quicker API response time
Faster load time with the trending products is more likely to keep your visitors engaged. Almost 60% of online visitors engage with online stores using mobile devices and mobile devices are notorious for high latency. Pages that load very slowly (after applying filters, sort options, etc.,) will cause visitors to leave the site almost immediately. Tagalys powered pages respond in less than 90 milliseconds making the page load duration fast, bounce low & CTR high. This increase in CTR & reduction in page bounce rate, improve the page ranking in web search engines.
Dynamic page variables
Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.
(The above page variable is added using Tagalys Smart Key that varies automatically based on the store data)
While the above reasons help improve the performance of a page that contributes to page ranking, page ranking improves at a faster pace when high performing pages are subject to high traffic. Hence online retailers should ensure other onsite & offsite optimizations like interlinking, alt tags, mobile speeds etc., are in check to ensure the raking increases as expected.
Tagalys powered pages have a high CTR & lower bounce than pages created on Magento & Shopify. Assuming onsite & offsite optimizations are done, you can be assured to have high page ranking on SERP (Search Engine Results Page). Tagalys also saves a lot of time and resources spent on SEO.
Shopify has single-handedly lifted eCommerce to a whole new level. By being affordable, easy to use and ready to deploy, Shopify has enabled even small retailers to take on the big guns. In addition to this, Shopify has also allowed retailers to add applications to customize the platform in order to better meet the specific needs of each store.
In fact, Shopify has now reached a point where its app store is inundated with thousands of applications for a wide range of needs. For aspiring as well as well-established online retailers, it is becoming increasingly difficult to find the right add-ons for their store in this clutter.
We understand the journey a retailer takes and have curated a list of apps that will help you get started and grow your business. The following apps have the highest ratings in their respective areas by the highest number of users.
GemPages’ Page builder is a feature-packed store builder that lets you choose from thousands of stunning pre-built templates. You are not required to possess coding or design skills to make the most out of this app – you can easily build landing pages and product pages designed to convert visitors into customers. GemPages also allows you to integrate your store with Facebook Pixel and Google’s shopping catalog. With its easy-to-use features, GemPages can make it easy even for an absolute beginner to open a store on Shopify.
Bulk Product Edit allows you to easily upload, update or remove hundreds of SKUs in a matter of a few minutes. You can simply upload a CSV or an excel sheet to the app and it will take care of populating your store with all the products. It also gives you the ability to schedule offers with the start and end date and undo multiple changes with a single click. As an added advantage, you can also upload the URL and meta descriptions for all your products in a few clicks. This ensures that all your pages are SEO-friendly and easily findable online. Since the hassle of inventory management is taken care of by BPE, you can save resources and time on an otherwise draining job.
The kit recommends the right Facebook and Instagram marketing activities which are most likely to drive sales. With Kit, you can create dynamic ads, including retargeting ads to bring visitors back to your store. Since Kit is built with artificial intelligence, you are not required to have in-depth marketing and analytics knowledge to optimize your ads. The app works 24×7 to analyze your products, visitors and their interaction with your store to recommend your next marketing move to boost your sales. These features make Kit your cost-effective and personal marketing executive, who is always available to connect and brainstorm with.
Shippo is a shipping and tracking app that provides you with discounted shipping rates for even large orders. Shippo allows you to connect with around 50 plus carriers from around the world and also provide your customers with accurate and transparent tracking information. In several instances, customers might love your products and offers and yet, not complete the purchase after taking a look at the shipping charges. With Shippo, you can get the best deals and ensure the timely delivery of your products to your customers.
AfterShip is a user-friendly returns management system which makes it easy for your customers to return shipped products. With AfterShip, you can create custom returns policy, automated status notifications, all without your customers having to mail your store’s support desk. Allowing your customers to return products hassle-free can help build more customer-trust. With such a comprehensive solution, you can also save on the resources you would otherwise have to dedicate towards returns management.
Owning a successful eCommerce store isn’t determined only by providing your customers with what they need. In today’s competitive marketplace, it is necessary to go the extra mile and use novel methods to make a customer’s purchasing journey as effortless and enjoyable as possible.
At Tagalys we work to make this process easier, providing your online store with the ability to distinguish itself as the go-to store in any niche. Our solutions advance the visual merchandising capabilities of your store by understanding customer behavior and displaying products they are more likely to buy. To know more about our solutions, and how we can help you meet your merchandising objectives, please get in touch with us today!
Category pages are used to display products available at the online store or in digital marketing campaigns. To ensure maximum engagement and conversion, retailers need to display the right UI elements for the page to perform well. What are the must-have UI elements for Product Listing and Category Pages?
Page Heading & Title
While it may be obvious to you the retailer, it is not always clear to the online visitors what the listing page is about. Clearly displaying the page title and heading is critical for visitors and search engines to know upfront what the page is about.
Filters or Facets
Every product listing or category page has a variety of products that contain different attributes & tags. Online visitors are used to applying filters to quickly find products that meet their intent. For this, having an expanded filter and facets on the left side of the listing page is the ideal user experience expected by online visitors. Sometimes retailers show filters on top of the page, which is not the ideal location.
Product Details on Thumbnails
While images are great, details are better. As an online visitor at your store, they expect minimum critical information of the product that is displayed on the page. While what is critical will vary from store to store, based on some of your core value propositions offered to your customers, some details are must-haves required across all stores. The product name, price & discounted price are always displayed upfront across every mature online retailer. In addition to these details they may add, details like shopping, colors, ratings, etc.,
Product Thumbnails per Row
As a retailer, you want to display the best image that clearly showcases details of the product. Hence a large image is selected, but that will limit the number of thumbnails displayed to less than 3 per row. The idea of the listing page is to create interest to improve CTR to the product detail page. This is where you get to display all details with options to zoom into the image.
The resulting impact of reducing the thumbnails per row is that the visitor has to scroll more pages to see all products displayed on the page. This increased the bounce rate as page scrolls per visitor increases. The leading retailers show between 3 to 5 thumbnails per row.
Page Sort Options
You need to have the basic sort options of price and date. Everything else is optional and should be tested with your audience to verify if it improves the click-through rate from the listing page to the product page. Some other sort options used are rating, introduction date,
Share your comments if we have not covered any other important aspect that you have seen to make a significant impact on your product listing or category pages. We follow all the above in the product listing pages powered by Tagalys. You can create simple automated new arrivals or sale pages in seconds and complex pages as seen on our demo site
Semantic search according to Wikipedia is “Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Semantic search systems consider various points including the context of search, location, intent, a variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results”.
In the world of e-commerce do you need it? or at what Site Traffic do you need to think of Semantic search to get the best ROI. To get to this number, let’s do some quick math evaluating the millions of search queries we process every month at Tagalys. Tagalys is a product & attribute search engine, hence anything that is semantic will not yield search results. This means every semantic search query will show in the Tagalys “No results search report” in addition to product search queries that yielded no results.
Typically less than 10 out of 100 search queries results in a “No results” message from Tagalys. Across these 8-9 queries, are searches tied to products that are not in stock, not sold by the store. Fixing these addresses about 90% of all “No search results”. 1 query is usually tied to the visitor engagement like asking about their order status, promo codes, store location. This can be fixed by Tagalys Search URL redirects, which helps improve your visitor experience and may not directly translate into revenue.
At any online retailer, less than 0.5% of all search queries are semantic in nature. e.g., Dresses under $50, Rings below $999, Shoes between $75 to $150, tops for mid 30s women in the midwest, etc., and over 90% of search queries are directly tied to products or combinations of products (Dresses, Skirts, Pants, etc.,) & their attributes (Maxi dresses, Red skirts, Men’s pants, etc.,). This 90% is what Tagalys helps convert to its maximum and also giving you insights into the remaining 9.5% of search queries that do not have results but can be fixed by synonyms or URL redirects.
Sites like Amazon, Walmart, etc., that capture over 10M searches a month clearly have a need for semantic search.
If you have the need for a semantic search engine, here are a few sanity checks to verify it works. Run a few sample queries using between, less than, under, etc., to test if the engine understands contextual queries. When you see the results, do a sort by price High to Low and Low to High, to verify if the engine has limited the search results, but the context requested in the query. Try this across a few different product types and prices to verify if it has not been engineered as a static identifier of the query.
Having a site search engine in your e-commerce store that yields results for semantic queries using NLP starts to become important if you are seeing over 1M search queries a month, which means roughly 5000 semantic search queries (0.5%). If your site search conversion rate is 2% as an example, you can then expect an incremental 100 orders per month from the semantic queries. And if your average order value is $50, that’s $5000 in extra revenue.
So, do you need a semantic search for your online store? Interested in a free trial of Tagalys Search? Sign up now, for a free 28-day trial. Ask for a 1-1 demo from our agent and get 30% off on your monthly subscription for any signup before March 2018.
High-value organic traffic at any e-commerce store is the most efficient way to reduce customer acquisition costs. This improves your path to profitability. At Tagalys, many of our clients use Intelligent Product Listing pages and get the added benefit of ranking high on search results for keywords that are on these product listing pages.
What was most fascinating is that the keywords on these product listing pages showed in the top 5 SERP results consistently across all clients. So we did some research on clients to see common factors that led to ranking high on SERP. We also noticed that clients, whose Tagalys powered product listing pages ranked high on SEO, also had an SEO expert adding the right elements on these pages directly and ensuring the pages were listed on the site map and on a landing page. The reason why there were listed on the sitemap, landing page or anchored on the home page, was to have a search engine bot, index this page, collecting all the details, thus allowing it to calculate a relevancy score for the keywords mentioned on the product listing page.
The below elements are features available in Intelligent Product Listing pages which can be directly utilized without having to add details to your e-commerce platform
Bounce rate: Probably the most important metric that helps sustain & improve the SERP ranking of a product listing page but often overlooked. In order for bounce rates to be low, organic visitors need to visit another page like a product page or another listing page once they view your product listing page that showed in SERP. You need to know what products to showcase, to want your visitors to click on them. Most online stores, spend time on the SEO hygiene factors that we list below but do not have any idea what products to showcase on the page. They tend to sort them by some basic sort orders like new arrivals, most popular, best sellers without understanding or evaluating if this sort order will lead to high CTR from the product listing page to the product page itself. This sort order is the core competency of Tagalys, as our TRENDING sort order, orders products on the page by calculating the probability of sale, based on the historical data of how visitors are engaging with products at your store.
From a search engine standpoint, high bounce means the traffic it sends does not find the page interesting thus to protect itself, it will start removing your page from the SERP to show other pages that have lower bounce rates.
Page Title: Always have your search keyword as part of the page title starting with a verb e.g., Buy Maxi Dresses between $999 and $1499, Shop Diamond Rings with Rubies etc., Visitors seeking to visit an e-commerce store are more likely to use a verb in their query vs. a visitor seeking to know more about content sites.
Url component: Having the search keywords as part of your URL also helps increase the relevance of the product listing page to be found in the search index. Keyword density and availability of the keywords closer to the domain name in the URL are critical in the relevance index for search engines
Page Heading: Not always required, but helps with SEO, to further re-enforce the keyword relevance in the product listing page, leading to better ranking on SERP.
Description: It is important to have a specific description of a page and not a catch-all, as that can lead to higher bounce rates which also affects your SERP ranking. For example, if your product listing page is about Maxi dresses, ensure the description talks about the maxi dresses and not what it can be paired with like peep-toe shoes, pearl jewelry, etc., This is because if a visitor searching for pearl jewelry stumbles upon your page for maxi dresses since “pearl jewelry” as it was in the description, they will leave the page thus increase the page bounce rate. This low conversion metric, reduces the rank of the page thus limiting visibility in future organic search results.
Meta keywords & Meta Description: While there is some value in having these fields with relevant keywords, we have seen that they do not play a significant role in SERP rankings. If you have good content listed in the title, URL & description, it would be sufficient for meeting high relevance scores for the search keywords in question.
All of the above variables can be easily entered & edited by e-commerce teams, without having to modify this on the backend of your platform.
Domain ranking: All of the above works well, assuming your domain has higher authority in the SEO world. For this, search engines like google report on a domain score that looks at variables like your page load time, mobile-friendliness, 404 redirects, etc., Hence if this basic hygiene is not met by your store, that could lead to a lower score on SERP, as your domain is ranked low by the search engine.
Having an intelligent site search engine like Tagalys by itself is no silver bullet. The engine has to be used by visitors, only then can it analyze data and continue building intelligence to deliver the results expected of it. So what drives conversion or CTR to view products, besides the search itself
Design of the Search Box
Post integrating an intelligent search engine, retailers should make a change in design to ensure visitors coming back take notice of the design change, calling them to try the new search functionality.
Call to Action buttons
Now that you have made a change in design, it has been proven that unless a distinct call to action button is used to trigger your visitor’s click behavior, they are still less likely to search and maximize the usage of the engine.
Facets & filters
Always ensure the search results have the most relevant filters to allow your visitors to quickly drill down. This is important, cause on mobile devices they are likely to view 2 to 4 product impressions per screen. Even if your catalog has less than 50 products per category, that could take 10 page scrolls to full view. Also filters also help visitors find products that may not be visible easy to group together. For example, products priced between $25-$50, or fabric = Red, Only full sleeves, etc.,
You do not need to have all possible sort options, but some of the basic must-haves are Price: High to Low, Price: Low to High, New Arrivals. The rest are optional like Name: Ascending/Descending, Sort by Brand name, etc.,
After having all these in place, you have to review the analytics on a weekly/monthly basis looking at rolling averages, to see if you are making progress to metrics like searches/visitor, product views per search session, click depth, etc.,
Relevant Search Results vs. Trending Search Results
Site Search is one of the highest converting funnels at any eCommerce store. Platforms like Magento rely on open source search like SOLR, which can be configured with simple functions to help you get started with the Search. But does it really work in improving conversion?
If your goal of the search conversion is to show products, you should stick with the SOLR search from Magento. But if your goal is to convert more visitors from search to customers, get detailed reports to understand how they interact in each search segment, you should use Tagalys Search. Here are key functionalities that Magento will NOT offer as part of the SOLR search it has inbuilt.
Personalized search results – Best used if high mobile traffic, to ensure each visitor engages with search results catered to his/her interest
Search results sorted by location-based analytics – Best used if buying patterns varied by location
Search results sorted by site-level analytics – Best used if buying patterns were the same across the entire site
Search Merchandising – Ability for the retailer to modify search results and promote products based on internal needs
Popular Searches – Grouping high volume search queries (ignoring spam inputs), to show visitors what is trending at the store
Pinned Searched – Ability for retailers to modify the popular searches and pin search queries to direct traffic to a search results page of business interest
Prioritized product and text suggestions with auto-complete, to help visitors save time and quickly land on a search results page
Here is a quick video that gives an over of the Tagalys search.
Other basic features that are also available are Synonyms, Stemming, dynamic facets, live catalog updates, spell check, multi-currency, multi-language and multi-store support.
Do you want the fastest Search (Algolia) or really fast Search (Tagalys) that increases your conversion & revenue?
At Tagalys, we obsess about improving product discovery at our retailers. How do we ensure visitors click on more products from search results or how do we ensure they find the most relevant products in the first 3 scrolls. To our customers (online retailers) Site Search under 100ms to ensure scores are calculated and products sorted by what is most likely to sell, to help with end conversion is an acceptable trade-off. Read our testimonials to know more.
Algolia is a brilliant product, incredibly fast and ideal for database searches. But does solve the needs of e-commerce search? Which is to learn what products are more likely to sell and optimizing your search results by showcasing products that are more likely to increase conversion for that query. Here is a quick comparison of the two with data researched on October 1st, 2017
Starts at $900/mo
Starts at $2500/mo
Localized Search results
30 days Reports & Analytics
Starts at $49.99/mo
Starts at $2500/mo
Display Popular Searches
Modify Popular Searches
Pricing based on
Records + Indexing
30 days @ $49.99/mo
30 days at $2500/mo
*mo – Month, ms – Milli Second
With inbuilt analytics, Tagalys by default sorts search results based on what is trending. Trending is the analysis of visitor engagement data across the entire site to predict the best selling products for any search query, based on historical engagement data. It collects data utilizing Tagays analytics for site-wide engagement, understands engagement pattern and determines Trending scores for all products. It continues to learn and improve these scores as visitors interact with the site. We also analyze data patterns across segments or for each visitor, to personalize search.
Algolia, on the other hand, has gone on record and said “Elasticsearch is a wonderful tool for Big Data analytics, but it is very difficult to reach a good relevance with it on database search. You can try to add some logic on top of Elasticsearch or try to reorder manually results for some queries, but it’s tedious work that continuously needs to be tuned. Algolia, on the other hand, focuses on getting a very good relevance with minimal configuration. While not optimal for all use cases, it makes it particularly appropriate for database search”. The tedious work is what Tagalys has solved for online retailers giving them an out of the box solution, with simple installation.
Both Tagalys & Algolia also cover some of the basics of eCommerce search like showing suggestions with autocomplete, spell check & live product synching. Our core lies in the post-click analysis to keep learning from patterns and update trending, personalization or localization scores, so the products displayed in search results are more likely to convert. So if we can help you with improving your conversion at less than 100ms, happy to show you a demo anytime.
Date: November 5th, 2017. This offer is no longer in effect as we reached the free quota.
In 2015, when Tagalys won the TechinAsia National Finals, one of the judges suggested: “Why not offer e-commerce Search for FREE? “. Back then, Tagalys was fully loaded, meaning we offered 1 packaged solution for all clients without the ability to break down our algorithm & features in parts. But each client’s needs are different and today the team has re-architectured Tagalys to offer Site Search free for any retailer with less than 5,000 monthly searches & 20,000 active products along with a few value-added features. Google used to offer free Site Search (not tailored for e-commerce), but they pulled the shutters. Interested – SIGNUP NOW
Value Additions in the PAID e-commerce site search plan
If your business has the budget to configure & continuously maintain indexes across SOLR, LUCENE, Elastic Search, etc., for your e-commerce store. Save time & money. Get Tagalys. Listed below are the value-added features we offer you in our PAID plan with availability/SLAs that will meet, maybe exceed your internal requirements.
Trending & Localized results: Do not show only relevant results (Free plan). Show the products that have the highest probability of sale based on engagement data. 80% of your visitors will not scroll more than 3 pages of Search. Allow Tagalys to determine what products to display for each search query
Search Suggestions: Auto-generate text suggestions and display the top X to your visitors that predictively change as they type. Interested – SIGN UP NOW
Multi-Store & Currency: No problem. Easily configurable with our integration kits.
Spell Check: Visitors make mistakes when they type. With fuzzy logic, these mistakes can be corrected on the go, providing frictionless site search experiences. Interested – SIGNUP NOW
Synonyms: Unlimited Synonyms. Show your visitors the right products no matter what they call them. Cell phone vs. Mobile phone, Trouser vs. Pant.
Catalog updates: Update your search indexes LIVE via push integration mechanisms or choose the easy way out to synch your catalog once a day.
View comparison table
If Site Search is not configured in your e-commerce store, help us, help you. Interested – SIGNUP NOW