Tag: shopify plugins


Looking for a Certona Alternative?

Posted on January 13, 2020 by


Just like offline stores, eCommerce stores also require merchandising to attract visitors. It is the art & science of determining what products to display at a retail store. 

Rated 4.8/5.0 in G2, Tagalys is a high performing online merchandising engine for Magento & Shopify stores. 

Tagalys’s solutions include Intelligent Site Search, Product Listing Page merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements.

Sign up and kick start your 28-day free trial now!

A quick comparison between Certona & Tagalys*

Monthly pricing starts @

Certona Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)

Ideal for

Certona Tagalys
** Retailers with annual online revenue between $500K to $20M

Site Search

Certona Tagalys
Conversion Optimised Search results    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   **
Query Stemming    **
Partial Search Matches   **
Boosting Rules (Universal)   **
Product Pinning (Hero Products)   **
Search Results Personalisation

Product Listing Page Merchandising

Certona Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting  **  
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x

Product Recommendations

Certona Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations
Customizable Recommendations **
Embeddable Recommendations **
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Certona and Tagalys comparison

Certona and Tagalys Comparision

Customer Satisfaction Score (Net Promoter Score)
Certona Tagalys
 **  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 10, 2020
**Data publicly not available as on January 10, 2020
Posted in e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search Uncategorized

Looking for an SLI Systems Alternative?

Posted on January 6, 2020 by


The eCommerce industry is highly competitive today and online retailers must use merchandising solutions to thrive, succeed & improve profitability. Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 at G2 Crowd.

Tagalys provides products like Intelligent Site Search, Product Listing page Merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing for merchants with more than 25000 monthly engaged visitors, based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SLI Systems & Tagalys*

Monthly pricing starts @
SLI Systems Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)
Ideal for
SLI Systems Tagalys
Large Enterprise Retailers with annual online revenue between $500K to $20M
Site Search
SLI Systems Tagalys
Conversion Optimised Search results    
Popular/Trending Searches **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches   **
Boosting Rules (Universal)   
Product Pinning (Hero Products) **
Product Listing Pages Merchandising
SLI Systems Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting    
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x
Product Recommendations
SLI Systems Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations **
Customizable Recommendations **
Embeddable Recommendations
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Customer Satisfaction Score (Net Promoter Score)
SLI Systems Tagalys
27  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 02, 2020
**Data publicly not available as on January 02, 2020
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Which is the best merchandising solution for Magento and Shopify eCommerce?

Posted on December 26, 2019 by


The fast-paced digitalization is accelerating the eCommerce growth rapidly in recent years. Statista says in 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. A lot of offline brands are turning omnipresent and launching their online stores every day. 

The availability of global dropshipping options has expanded the retailer’s services all across the world. Thus an online shopper has plenty of retailer options to purchase a product. All he/she has to do is to type in a query in a search engine and tens of thousands of results pop up.

Hence a lot of retailers focus on their SEO (Search Engine Optimization) to drive traffic to their stores. While most retailers succeed in bringing traffic to their store, they fail in effectively converting them into buyers. This increases customer acquisition costs and reduces the store’s profitability.

Why Merchandising is important in eCommerce?

Merchandising helps retailers to increase visitor engagement and thereby improving sales. It is the art & science of determining what products to display at a retail store and the same is required at the online store. 

Over 80% of your visitors drop off after 3 scrolls at any product listing page. Hence the top 100 products at any listing page influence your sales. Merchandising comes handy to display the products in the desired order that is more likely to sell. 

Challenges/Limitations in eCommerce platforms

The eCommerce platforms like Magento and Shopify by default do not offer or offers only limited merchandising options to the retailers. Creating and managing listing pages in these platforms are completely manual, time-consuming, tiring and not data-driven.  As a result, the pages remain static and reduces the CTR (Click-Through-Rate). Merchandising extensions and apps makes the activity easier, productive and helps in conversion improvement.

What to look out from a merchandising solution provider?

Choosing the best merchandising solution for your eCommerce store is crucial since it directly influences your revenue numbers. We recommend you to consider the below points while selecting a merchandising solution

  • Features
  • Pricing
  • Integration/Onboarding support
  • Customer support

Comparison of various merchandising solution providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt UNBXD
Monthly Pricing starts @ $199 (Magento) $499.951 $3951 $9981 ** **
Pricing based per 20K Listing page visitors ** ** Up to 600K API calls ** **
Conversion Optimised Sorting  ✓  
Product Sequencing (Basic)  ✓ ** ** ** **
Product Sequencing (Advanced)  ✓^ ** ** ** ** **
Listing Page Generator  ✓ (Patent Pending) x x x x  x
Universal Boosting  ✓  ✓   ✓
Segmented Merchandising ✓^ **  **  **  **  **
Product Pinning (Hero Products)   ✓ **   ✓
Product Pinning (Scheduling)  ✓ ** **  **
Personalized Store  ✓ x ** x **  x
Listing Pages Personalisation  x **   ✓ x  ✓   ✓
G2 Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.0
Inclusive pricing along with other solutions ^Launching in 2020 

Tagalys

Tagalys is a predictive online merchandising engine that optimizes the store for the highest conversion. Tagalys also saves retailers over 60% of their time, giving them the opportunity to invest their time in other activities.

Rated 4.8/5.0 at G2, Tagalys provides value-based pricing to its customers. It is based on visitors & not hits. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent conversion, increases customer ROI.

So what are you waiting for? 

Schedule a demo and start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Site Search’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 reviews to know why eCommerce retailers around the world love Tagalys

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on December 23, 2019  **Data publicly not available as on December 23, 2019
Posted in e-Commerce Product Listing pages

Top Push Notification Tools for Magento and Shopify eCommerce Stores in 2019

Posted on November 29, 2019 by


Top 10 push notifications for Magento and Shopify

Push notifications for eCommerce sites are, without a doubt, one of the most important channels of communicating with visitors. You can send visitors clickable messages in real-time, even if their browser is not open. 

These notifications are much like the SMS wherein you can send customers short yet effective messages. Since the customer doesn’t have to spend more than a few seconds to read it, push notifications have around 15-30% click-through rates.

If you’re looking to integrate push notifications for your online store, it can be tough to figure out where to start. There are a plethora of tools available, so which one would be best for your store?

Here, we look at the leading push notification tools for eCommerce stores powered by Magento and Shopify based on conversations with our customers.

iZooto 

iZooto

iZooto makes push notifications simple. You can send targeted and personalized messages to your customers. This would help drive traffic, engagement, and sales. Some of its stand-out features are:

  • Trigger-based push notifications for abandoned carts, window shoppers, and dormant users. 
  • Schedule notifications for an ideal time based on time zone.
  • Customize your banner image, icons, emojis, and CTAs. 

iZooto has a free plan for publishers. If you wish to upgrade to a premium version, plans start at $85 per month. 

Better Web Push, Popup, Report

Developed by Ecomfit, this tool allows you to communicate instantly with your customers through automated push notifications. 

  • Automate messages for cart abandonment, customer loyalty, price drop, and back in stock.
  • Actionable reports and analytics to better understand customers.
  • Easy integration within minutes. 

Ecomfit has a free starter plan. Other plans start at $29 per month. You can even customize your plan.

Better web push

Aimtell: Web Push Notification

Aimtell

Aimtell is a free app that you can use for unlimited volumes and unlimited websites. It’s feature-rich and takes just a few minutes to set up. 

  • Create targeted segments based on customer’s location, page views, attributes, etc. 
  • Schedule campaigns for specified time and date. 
  • Set triggers to repeat campaigns. 
  • A/B testing to check how different options work in comparison. 
  • Customize your messages and add your brand.

Aimtell has a free trial period post, which plans begin at $29 per month.

WooHoo: Discount Email Pop-ups

Woohoo

WooHoo makes your store more interesting by introducing pop-up games to customers. Some of them include ‘Wheel of Coupons,’ ‘Card Dance’, and ‘Pick a Gift’ – all of which offer customers discounts.

These games help build your email list as customers exchange their email ID for a coupon or discount. It’s a win-win for both parties, plus your customers get to feel the excitement of winning! WooHoo’s features include:

  • Create your pop-up games and determine probability rates on your own.
  • Easy integration into your eCommerce store
  • Pop-ups for cart abandonments.
  • Zero coding knowledge required.

WooHoo starts at $29 per month for one site. You can also get a free trial before you decide to purchase it.

VWO Engage

VWO

VWO Engage, formerly PushCrew, helps you automate your marketing campaigns through web push notifications and Facebook Messenger. Integrating this app on your site can help you accelerate growth by delivering optimized digital experiences. 

It was featured in the Top Rated 2019 by Trust Radius and was the G2 Crowd Leader Winter 2019. The features you get include:

  • One-click subscriptions for customers. No need for emails. 
  • Reach mobile-first customers without building a mobile app.
  • Clickable web notifications to re-engage customers, recover abandoned carts, and send out offers and promotion alerts. 

Plans begin at $99 per month with a free trial.

PushEngage

Pushengage

The platform enables you to automatically segment and then send out web push notifications to users. It was awarded “High Performer of Fall 2019” and also has a 5/5 rating on Capterra. 

Trusted by over 10,000 companies, PushEngage is very simple to set up, intuitive, and responsive. It works great for big and small companies. 

  • Web push notifications are automated, so it’s extremely convenient.
  • You can segment your subscribers and send out targeted notifications.
  • Add multiple websites to one account wherein you can create multiple logins to grant access differently. 
  • Notifications can be triggered based on the user’s actions such as cart abandonment. 
  • It gives you analytics reports on CTR, opt-in rates and funnels.

The app has a Forever Free Plan wherein you can send up to 120 notifications per month to 2,500 subscribers. You can upgrade to premium versions starting at $29 per month. 

PubNub

PubNub

PubNub enables you to add realtime updates, alerts, and push notifications to your site. It is designed for websites that need to send and publish live updates to financial stock and index, scoreboards, and live auctions an instant. But it works great with any website that needs live notifications.

Here’s what you’d get with PubNub:

  • Get push notifications for iOS, Android, and Web. 
  • Automated SMSes that are triggered based on the events or actions of the user.
  • Access real-time data, graphs and charts.
  • Customize and publish data to your dashboard.

PubNub has a free trial, after which a notification will be sent to upgrade to a paid plan. Paid plans start at $49 per month. 

CleverTap

Clevertap

CleverTap enables you to increase customer engagement by sending rich push notifications. They claim to help improve your metrics of conversions and retention. With this tool, you’ll get access to features like:

  • Omnichannel management of push, email, web push, in-app, and SMS campaigns. 
  • A centralized dashboard to manage it all.
  • Real-time actionable insights
  • AI for automated customer segments such as user intent and preferences, recency, and frequency. 
  • Privacy of data and GDPR compliance.

CleverTap has a base plan and premium add-ons that you can opt for to get more features. You would have to contact their sales team for pricing.

WebEngage

Webengage

WebEngage is a mobile push notifications app that is backed by real-time insights. It comes packed with powerful features that are bound to deliver high-impact experiences for users. 

  • You can choose from pre-designed templates to create notifications that are visually enticing. 
  • Test your campaign before you launch it. 
  • No coding required. 
  • Incorporate personal details in your message to make it more targeted and friendlier to users. 
  • Track conversions to measure the success of your campaigns. 

You can request a demo from WebEngage or contact them directly for pricing. 

Wrapping Up

There are plenty of push notification options available for Magento and Shopify stores. Many are all-in-one solutions in which push notifications are just one feature. 

Whichever one you choose, remember that push notifications enable you to have thought and relevant communication with your users.

These apps would help you create targeted push notifications. However, it’s important to note that each one has something different to offer, and not all are the same. 

We hope this article was insightful and has helped you find the right push notifications software for an eCommerce store. Another great channel of communication that can tremendously help boost your contact and business is chat software. Check out our list of the Top 10 Chat software for your eCommerce site. 

 

 

 

Posted in e-Commerce General

Top Chat Software for Magento and Shopify eCommerce Stores 2019

Posted on November 28, 2019 by


chat software for Magento and Shopify eCommerce

Chat software helps replicate the sales staff of retail stores. These chat apps and chatbots provide an effortless channel for customers to connect with a representative when they need it.

Having a chat option is essential to an eCommerce store because it has the potential to turn visitors into paying customers. It also helps take care of grievance redressals and queries.

So integrating chat into your eCommerce store is no doubt beneficial. But in our world today, we’re spoilt for choice. Choosing the right becomes difficult simply because there are too many options.

Here, we take a look at 10 popular chat options available for your Shopify or Magento store.

Gobot 

Gobot Chatbots

Gobot is one of the top-rated sales-focused chatbots. While it does have a very useful FAQ answering capability, it’s primary focus is on increasing your sales, conversion rate and average order value. You can use Gobot for guided sales, i.e., to guide customers to just the right product and to address any hesitations holding them back from buying. This is all in addition to the basic chatbot functionalities of collecting emails and offering discounts.

Some of the features we liked:

  • Gobot can detect when your customers open/close their carts or add particular items to their carts (see here).  This is the perfect time for your chatbot to volunteer assistance or a discount to make sure you seal the deal.
  • Gobot can cross-sell and upsell your visitors increasing average order value.
  • Gobot can tag visitors based on their interactions with your bot and send all of this valuable data to your email marketing platform to build your list and enhance segmentation.
  • Gobot allows for handoff to many live chat tools (and, by the way, we understand will be adding their own live chat module in 2020).

Gobot is completely free to use regardless of how much volume you generate. For enterprise plans, you can contact them directly.

ShopMessage

Shopmessage

Shopmessage

ShopMessage is said to be trusted by over 12,000 brands. It enables you to add a chatbot to your site or on Facebook messenger. Here’s what we like:

  • It can be easily integrated into your eCommerce site. The setup process is quick and easy.
  • It has a drag and drop builder to create interactive conversations.
  • Customers can opt-in to receive your messages with a single click.
  • You can send messages to recover abandon carts, alert customers on ‘back in stock’ products and ‘price drops’. 
  • A dashboard to see the results of your chatbot.
  • It has a dedicated support team.

ShopMessage has a 30-day trial after which plans start at just $9 per month. 

Chatbot – Paldesk

The chatbot from Paldesk enables you to talk to your visitors and customers from one place regardless of how they connect with you. It supports your website, Facebook, Twitter and email. It gives you the tools you need to provide personalized support and follow-ups. Some of the features we liked are:

  • You can talk to visitors from the dashboard while customers use different channels. 
  • The setup is easy and very fast.
  • It’s customizable so you can tailor it to fit your brand. 
  • You can access Paldesk from your mobile phone, so you can chat with customers on the go. 
  • You can also integrate Paldesk into your business app.
  • It enables you to create, respond and resolve tickets from customers. 
  • There’s a predefined FAQ section to make responses faster and relevant. 

Paldesk has a free version. To upgrade, plans start at $14 per month.

Botsify

Visitors always prefer a little homework done on what they want, what they have been looking for and what might interest them (based on data available) and this is exactly why 47% of buyers have no problem shopping off of a chatbot. And Botsify offers what your visitors/customers want – Personalization. They want retailers to do a little more than getting to first name bases and Botsify chatbot can be of great help here. 

Botsify offers a 14-day free trial and monthly plans start from $50.

Mochi Texting and Live Chat Support 

Mochi Texting and Live Chat Support 

This app is powered by Mochi.ai and enables you to provide your customers with quality support even on a small budget. 

It is a smart application that identifies customers who are moving towards or away from a purchase by analyzing their behavior like where they came from, what they’ve purchased, what they added to their cart. Based on the user’s actions, you can prompt them towards a purchase accordingly. 

The features we liked are:

  • It’s easy to install on Shopify as well as stand-alone sites. 
  • It’s got a well-designed user interface that makes it easy to use and navigate. 
  • You get access to web chat and text messaging. 
  • It has a centralized dashboard to view who’s on your site, their activity, and their conversations.
  • It records chat logs so you can review the previous conversation before launching a new one. 
  • It offers an off-hours contact form during your non-business hours. Customers can enter their name, email, and a message and you can respond directly to the email.
  • It offers a ton of customization options for your chat widget such as color to match your theme, user profiles, positioning, and custom schedules.

Mochi has a free plan that caters to single users for up to 500 monthly messages. If you want to upgrade, plans start at $15 per month.

Maxwell WhatsApp & Messenger Marketing

Maxwell has made it extremely easy to launch WhatsApp & Messenger support and marketing. It comes with pre-built chat and pop-ups. Maxwell claims that Shopify merchants generate 7-15% extra sales within 30 days of using the app.

  • It gives you access to pre-designed templates that you can use to power instant messaging.
  • Send notifications to recover abandoned carts.
  • Automate and schedule your messenger marketing campaigns.
  • Get real-time analytics from any device to keep track of your campaign performance. 

Maxwell is completely free to use regardless of how much volume you generate. For enterprise plans, you can contact them directly.

Provide support – Live chat 

Provide-Support

Provide Support gives you an easy way to serve your customers at the right time and guide them in their purchases. The app is easy to integrate into your eCommerce website even if you don’t have the technical knowhow. Some of the features that stand out are:

  • It’s easy to add to your website.
  • You can predefine your responses and also send files and images.
  • Accept chat requests and you can initiate a chat.
  • Customize the theme to suit your brand. 
  • Use one live chat account with an unlimited number of domains. 
  • It comes with an unlimited number of chats.

Plans begin at $8.25 per month. They have various plans depending on the size of your business. They offer a free trial for any package you choose.

Live Help Now

Live Help Now

Live Help Now is on a mission to enable eCommerce stores to create real relationships with customers. Their solution is simple yet effective.

  • It gives you access to live chat plus an FAQ dashboard to solve problems in real-time.
  • The AI technology can determine whether the customer’s interaction is negative, neutral or positive. 
  • You can provide SMS support to customers who prefer to text. 
  • It supports omnichannel interactions on live chat, text, email, and Facebook.
  • It automatically tags all chat and email inquiries.
  • You can generate custom reports that help improve your chat service.

Live Help Now works on an a la carte basis. You choose which services you want to avail of. It starts at $21 per month and comes with a 30-day free trial. 

Pandorabots

Pandorabots

A leader in the chatbot space, Pandorabots has a lot to offer. It has an open-source small talk library containing the top 10,000 chit chat inputs. So you don’t have to start from scratch. 

It also offers a free course on Udemy for anyone who wants to learn about the basics and best practices of crafting conversations using Artificial Intelligence. 

  • The app is multilingual so you can write scripts in any natural language. 
  • It’s built for those who don’t know coding as well as developers and web designers who do. 
  • It supports cross-channel support 
  • It’s voice-enabled to add speech-to-text or text-to-speech.

Pandorabots has a basic plan that’s free. Premium versions start at $19 per month.

Owner Listens

Owner-listens

This is a great tool if you want to interact with your customers via text or Facebook messenger. The team behind Owner Listens has considered the fact that in our world today, customers shift between devices and apps constantly. The latest iteration of the app makes omnichannel messaging possible. 

This app is slightly different from regular chatbots. Here, customers can send you text messages or IMs on Facebook. The owner listens and responds in order to improve your business, satisfy customers and respond privately to negative feedback. 

  • The dashboard gives you a real-time view of all messages sent to your business. 
  • It makes it easy to manage multiple locations. 
  • You can respond to messages using your phone or directly from the dashboard. 
  • It enables you to generate insightful reports.

Plans start at $30 a month with a 14-day trial.

Zebo

Zebo

Zebo is built to instantly create a Facebook Messenger chatbot for your online store. You can choose from plenty of templates to suit your industry. Zebo sets itself apart with automated natural language responses. You can set custom responses to reflect your authentic voice.

  • It uses plug-and-play templates that require no coding knowledge. 
  • You can choose to receive and manage orders, leads, and signups.
  • It enables easy notifications to broadcast promotions, updates, and offers. 
  • You can even collect payments through your chatbot. 
  • It gives you insightful analytics on engagements and user retention.

Zebo has a free demo plan. Their premium plans start at $19.99 per month. 

Reply.ai

Reply

This app automates your customer service from email and ticketing to live chat and messaging. With the power of AI, reply can provide your customers with the immediate support they need through multiple channels. 

  • It helps you identify and eliminate repetitive support tickets
  • Built on AI, the app can self-learn and self-improve. 
  • It’s fully customizable.
  • You can handover bot to agent seamlessly. 

Reply has a free plan and a free live demo. You’ll need to contact them for pricing options. 

Chatfuel

Chatfuel

Chatfuel is a leading platform for automated chatbots on Facebook messenger. You can automate your FAQs and reduce your support costs. 

  • No coding or previous experience is required to use the tool. 
  • You can engage with your customers 24/7 using chatbots
  • Warm leads can be transferred to sales reps.
  • You can add the bot to your landing page and payments page.
  • You can integrate your bot with Facebook Ads to drive subscribers to your bot.

There’s a free plan with basic features. Premium plans start from $15 per month.

Concluding Thoughts

Though all chat software on the market looks quite similar, they vary vastly in what they have to offer. So, we wouldn’t say there’s just one that’s the best. It’s recommended to see what each has to offer and which one would suit your business needs.

We hope this article was helpful in finding the right chat option for your online store. Next, we recommend checking out the Top Email Marketing Software to enhance your customer relationships and boost your business.

Posted in e-Commerce General

Top Email Marketing Software for Magento and Shopify eCommerce Stores in 2019

Posted on November 22, 2019 by


email marketing software for Magento and Shopify eCommerce

eCommerce stores emphasize email marketing as it has stood the test of time and become one of the oldest yet effective messaging channels.

Emails continue to deliver strong results for brands at an average return rate of $38 for every $1 spent. Statistics like this make email marketing enticing. But to hit these numbers, you need to design a good strategy and pick the right tools. 

In this article, we focus on the top ten email marketing tools available online that can be integrated with your Magento and Shopify stores.

What to look for in email marketing software?

When looking for the right email marketing service, first, let’s understand what makes this channel effective and what to look for in a tool:

  • Campaign and spam testing
  • Deliver without failures 
  • Reliable automation that does not falter 
  • Rich reports to track your progress and conversions 
  • List management
  • Templates that are mobile-optimized
  • Responsive customer support
  • A user-friendly interface 
  • Affordable plans with the option to scale
  • Reasonable sending limits
  • Option to embed surveys and feedback 

Based on these must-have features, we’ve picked out the Top ten email marketing tools out there for stores running on Magento and Shopify.

Top email marketing software for Magento and Shopify

 

SendX

sendx

SendX is a great marketing tool that enables you to design, schedule and track email campaigns. It’s also designed to help build up your email list by adding forms – inline and pop-ups – in emails and on landing pages of your website.

It also takes care of automated email sequences. This means you can also automate your messages to reach the right user at the right time.

What we love about this tool is its drag and drop editor that enables you to create professional-looking emails in no time. You can even add countdown timers and personalize buttons,

SendX has a 14-day free trial after which plans start at $7.49 per month. It’s a reasonable price to pay for the rich features it offers. 

MailChimp

mailchimp

Using this tool, you can create beautiful and professional emails. It comes with an easy-to-use interface with a drag-and-drop builder. This makes it a go-to email marketing tool for anyone.

You can store and manage all your media and files in Mailchimp’s content studio. This makes it easy to find images and other files that you need to create your campaigns. 

Emails are automated and customizable so you can reach the right person at the right time in the right way. The tool also gives you real-time analytics that helps you determine which campaigns and emails are working.

Mailchimp is great for newly-opened businesses on a low budget as it offers the basics for free. Other plans start at $10 per month.

Hubspot

Hubspot gives you access to email automation and tracking. It also provides insights into your contacts so that you can tailor your content to suit your customers better. This helps get more leads and conversions.

You can keep track of your emails, their success rate, recipient responses through the analytics feature.

Hubspot is free at the start and you can upgrade as your business grows.

Listrak

listrak

This tool is not just great for email marketing, but also for mobile and social media. It has a seamless system of cross-channel orchestration.

Emails can be triggered upon events like cart or browser abandonment, successful purchase, new product alerts, and all transactional updates.

It is built on smart technology that can include predictive product recommendations into your emails. Plus, it gives you insights into customer analytical data such as the customer’s journey and their action items.

Marketo 

marketo

Marketo is known for its seamless and smart interface that is loved by eCommerce owners. It gives you the ease of creating well-crafted emails in a matter of minutes. 

It comes with automated A/B testing wherein you can test two different versions of an email campaign with your customers. 

Plus, In-depth reporting helps you measure the impact and ROI of each email sent.

But what’s great about Marketo is that it integrates web. Email, social and mobile channels to give you a 360-degree view of your digital marketing efforts.

Marketo doesn’t have generic pricing plans. You would need to contact them to get a customized package and pricing for your site.

Firepush 

Firepush

Firepush enables effective communication with customers through automated and personalized emails and SMSes. It also supports web push and Facebook Messenger messages.

It includes several easy-to-use features that are designed to attract or welcome first-time customers and to increase conversions from existing ones.

With this app, you will have access to automated abandoned cart recovery emails (launching soon), personalized welcome messages, delivery updates, and promotional offers. Firepush is also gearing up to release abandoned carts email service.

Firepush is great for those looking for a free service. It’s free to install and you can send up to 100k emails for the first three months. You can upgrade any time you like.

Newsletters by Promo.ai 

There was a time when it took hours or even days to put together an average newsletter. With ECommerce stores operating in such fast-paced environments, newsletters tend to sit on the backburner for a long time.

Stores keep growing subscriber lists but don’t find the time to create and send out quality newsletters and marketing material. Newsletters by Promo.ai addresses this gap by enabling store owners like you to generate creative and personalized newsletters quickly.

A nifty feature of this app is that it automatically imports your products listed on Shopify, latest articles, recent news and the like. You can also auto-inject your logo and styles. This makes it extremely convenient and fast. 

With the free version of the app, you can generate newsletters, customize your designs and download them. You can add your logo, colors, and styles too. Your newsletters will be optimized for mobiles and browsers.

If you wish to avail of their email send service and remove the ‘Newsletters by Promo.ai’ branding from the footer, then you can upgrade to a paid plan. You can also manage unsubscribers in line with the Spam Act and GDPR. You can test for spam before you send ou the newsletter. 

What we love in the paid version is that analytics is integrated and it gives you the right tools you need to track campaign success and also discover trends for the future.

Promo ai

Personizely 

This tool is designed to help boost conversions by converting new visitors into contacts. Then converting the contacts into customers. It does this by including pop-ups, widgets and web personalizations on your site to draw in more subscribers.

It enables you to creatively add ‘subscribe’ pop-ups to your website to build your contact database.

You can get started for free, but after your trial period ends, plans start at $29 month.

MoonMail Autoresponders

Moonmail

This tool makes running an online store much easier by automating much of the emails that need to go out to customers. These are event-based emails like upon payment received, shipping or delivery. 

MoonMail Autoresponders can launch and manage the automated email system from your dashboard within minutes. It has premade templates for ‘How did we do’, ‘Payment is pending’, ‘Want to order again?, ‘Review product’. You can choose to use these templates, customize them or create your own.

What we love is that the entire order flow can be automated with just a click of a button. And you can check every activity of emails using Google Analytics.

Shopify stores get 50 free emails every month. Plans start from just $2 per month.

Abandoned Cart Alerts Pro

Abandoned cart alerts

Statistics show that on average, 75% of online carts are abandoned around the world. But sending out cart recovery emails can help get up to 11% of customers to come back and make a purchase. 

Developed by aitoc.com, the Abandoned Cart Alerts Pro tool automatically sends emails to customers if they add products to their shopping carts but don’t complete the purchase. 

You can easily add discounts or include free shipping to encourage customers to make the purchase.

The Abandoned Cart Alerts Pro extension will soon be free and will become a part of an email marketing suite of aitoc.com.

Concluding thoughts

That brings us to a wrap on the top email marketing tools eCommerce stores should be using. The usefulness of a tool will depend on your requirements. A quick analysis of which stage your business is in and what you need out of a tool can help you pick the right solutions for your business. 

If you liked this article, you’ll love what we can do for your eCommerce store. We tailor product displays and recommendations based on your preferences. At the same time, we use predictive technology to push what would convert the most and boost your business.

Posted in e-Commerce General

Which is the best Site Search engine for Magento eCommerce?

Posted on November 21, 2019 by


Today, online stores are a natural extension of offline stores for consumers. Visitors almost expect the same shopping experience when they shop in both online and offline retail stores. Most visitors entering a physical store ask their queries to the salesperson and he/she, in turn, would help them find the products based on their knowledge. The same function is done by the Site Search engine in an online store.

Visitors who use the Site Search feature to find products convert twice more than those who use other channels like Product Listing Pages and Product Recommendations, as visitors who search already have showcased intent. Hence Site Search has great potential in influencing your online sales when done right.

Some of the must-have features of eCommerce Site Search engine to boost conversion are

  1. Intelligent product sorting: Making sure the products are displayed in descending order of what is most trending to least, to increase CTR to product pages
  2. Popular Searches – Retailers display “Popular Searches” to influence first-time visitors before they search.
  3. Auto-Complete – Predictive auto-complete makes “Searching” intuitive, easy & visual, especially on mobile.
  4. High search relevance and coverage – Online visitors should discover all the relevant products if they search or browse at the store.
  5. Search Merchandising: Allowing online retailers the ability to curate the search results, to also include external insights known to them
  6. Synonyms – Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets.
  7. Query stemming – Shoppers are likely to ask queries with suffixes E.g., Reclining vs. Reclinable; Wool vs. Woollen.
  8. No Results Recommendations – Almost 14% of visitors who search are likely to leave due to “No Results”. Product recommendations for queries not matching the search index will reduce the page bounce rate.
  9. Spell Check – 3% of mobile visitors are unlikely to find products due to spelling mistakes
  10. Personalization: Having the ability to showcase unique search results catered to each visitor for the same query, based on their personal interest

Comparison of various Site Search providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt CLERK.IO
Monthly Pricing starts @ $89 (Magento) $499.951 $3951 $199 ** $89
Pricing based per 10K visitors who search ** ** 10K search terms ** 5K searches
Conversion Optimised Sorting
Synonyms
Typo/Spell Check
Search Suggestions
Auto-Complete
Query Stemming
Boosting **
Partial Search Matches
Products Pinning ** **
Search Redirects ** **
G2Crowd Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.5
Inclusive pricing along with other solutions

Final comments – Over to you

Rated 4.8/5.0 at G2, Tagalys Search also provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. Why penalize the online merchant when we provide excellent search experience, that increases the average searches per visitor. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.

So what are you waiting for?  Start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 Crowd reviews to know why eCommerce retailers around the world love TagalysSign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019

 

Posted in e-Commerce General eCommerce Site Search

Looking for a CLERK.IO Alternative?

Posted on November 18, 2019 by


Tagalys is a data-driven online merchandising engine for Magento & Shopify stores. Merchants using Tagalys have increased their conversion rate by 30% and productivity by 60%. Tagalys features include Intelligent Site Search, Category page merchandising & Product Recommendations. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between CLERK.IO & Tagalys*

 

Monthly pricing starts @
CLERK.IO Tagalys
Site Search $89 (per 5K monthly searches) $89 (per 10K visitors who search)
Product Listing Pages

(Category|Collection)

Currently not offered $199 (per 20K Product Listing Page visitors)
Product Recommendations $89 (per 50K monthly slider views) $129 (per 25K visitors who load Recommendations)
Email Personalisation
$89 (per 5K opened emails) Currently not offered

 

Ideal for
CLERK.IO Tagalys
** Retailers with online revenue between $500K to $20M

 

Site Search
CLERK.IO Tagalys
Conversion Optimised Sorting    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions    
Visual Autocomplete
Synonyms
Search Redirects **
Query Stemming
Partial Search Matches
Boosting Rules (Universal) **
Product Pinning (Hero Products) **
Definable Searchable Fields **

 

Product Recommendations
CLERK.IO Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular
Similar Products
Cart Page Recommendations
Customizable Recommendations **
Embeddable Recommendations x

 

Why should you switch to Tagalys?

 

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 11, 2019  **Data publicly not available as on November 11, 2019
Posted in e-Commerce General e-Commerce Product Recommendations eCommerce Site Search

Looking for a Klevu Alternative?

Posted on October 25, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

 

A quick comparison between Klevu & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Product Listing Pages

 

Why should you switch to Tagalys?

 

 

Rating source – g2.com

 

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 23, 2019  **Data publicly not available as on October 23, 2019
Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

How to Increase Online Sales Fast and Gain Initial Momentum for your eCommerce store

Posted on September 3, 2019 by


Running an online store seems like a lucrative business, and it surely is – if you know how to do it right. Now, there have been instances where very enthusiastic store owners poured their heart and soul into opening an eCommerce website, only to see barely any sales or traction. It’s disheartening when you’ve done everything right – you have great products, good pricing, a smart team of people – but nothing seems to be working! 

Well, don’t be discouraged. There are plenty of techniques to use to make your store popular and wildly successful! It’s a matter of identifying different areas and giving the right amount of attention to the ones that can significantly boost sales. 

When implemented right, these tactics will definitely work to increase your brand awareness, the visitors to your site, and boost sales and revenue. 

how to increase online sales fast

Quick Tips to Increase Online Sales Fast

1) Try unsustainable things

At the start, it’s all about getting traction and gaining momentum. How do you get your store noticed? How do you showcase customer reviews on your site if you don’t have enough customers? At the start, it’s not about finding efficient methods or long-term ones. Sustainability takes a back seat. It’s about getting your name out there and getting people to try your products! Here are a few tips that might help:

  1. Reach out to your personal network to see if anyone is willing to try the product and give you a review. 
  2. Send samples to Instagram influencers or celebrities and hope they give you a shoutout. A good bet here is to target local celebrities or those who are particularly interested in a niche product you have. For example, if you’re selling pet products, and you know a local singer who loves dogs, you could always send a few samples and politely tell them you’re looking to expand your reach and would greatly appreciate a little boost from their end. 
  3. Bring your A-game with a nicely worded email and reach out to bloggers or people in your industry to see if they would be willing to mention you in their articles, or write a piece on your story. 

These are just a few ideas. You can brainstorm to get more ideas depending on the type of store you have, the products you’re selling and the story behind it.

2) Delve deeper into SEO 

It’s surprising how many people think about SEO = keywords. SEO is a vast subject and takes time to learn and implement. But the effort is worth it. If not you don’t have the time to dedicate to learning the subject, hire someone who can do it for you. Some of the basics of SEO include 

  • Using anchor text to hyperlink relevant pages
  • Building backlinks from authority websites
  • Using the right keywords with an optimal keyword density
  • Carrying out on-page SEO
  • Having a great title, meta description, and short URL

Now all these SEO tactics have been mentioned over and over again. When you research online, you’ll find SEO to be defined as getting your page to rank by optimizing pages for keywords. In reality, the main principle of SEO is to ensure user satisfaction. This is not something new, it’s been around for years – check out this article by Moz way back in 2013. Though difficult to quantify, Google does have algorithms that are able to predict if the user was satisfied by analyzing bounce rates, click-through rates, etc.

You need to ensure the experience of the user is engaging and interesting. If the user is not satisfied, they will bounce and choose another website. So while paying attention to the basics mentioned above is important, you need to take care of other things that will boost the experience of the user, such as:

  • Optimize the speed and performance of your website
  • Create an easy-to-use interface
  • Make your website easy to navigate
  • Use merchandising techniques to give customers easy access to more related options
  • Speak the truth, don’t sell false claims. It never sits well with consumers
  • Provide visitors with original, useful information that adds value

3) Check your marketing strategy

Sometimes store owners tend to go with the strategy they know well or are at least familiar with. Some may use SEO, some may use Facebook ads, while others may leverage eCommerce platforms like eBay, Etsy, and Amazon. But the problem with using what you know is that it may not be the right strategy for the product. 

If you’re selling a product that caters only to moms, you might do well using social media – targeted paid ads, being active on mom groups, and following all the right people. If you’re selling a product that can be easily copied, you need to strategize to blitz the market so that you build your brand quickly and people know you’re the original one. In this case, using SEO may take up to 3-6 months to show results, and by then, you might’ve lost the opportunity. 

You need to analyze your product, it’s target customers and the market effects to find what works best for you. You can even check out online marketing platforms that can help give you the insights you need to boost sales.

Here is a recommended read about 50 simple marketing strategies proven to increase sales online from Ignite Visibility.

4) Online marketplaces

Platforms like Amazon and Etsy are a great way to get exposure for your brand and products. You don’t have to sell exclusively through these platforms. Instead, you can list select products to gain visibility and inculcate interest in customers. Those interested can visit your own site where they can browse the full catalog. 

5) Email Marketing

One of the fastest channels to increase sales is email marketing. Use marketing automation to automate the process and be as personalized as possible.
Welcome your new subscribers – Send at least 3 emails for 14 days from the time a visitor subscribes to your mailing list.
Abandoned Cart – Return customers who have shown interest in a particular product with a unique benefit (free shipping, discount) based on the products they have in the cart.
Post Purchase – Email customers who have already purchased from you and are satisfied with your products and ready to make another purchase.

A must-have eCommerce marketing automation platform is Flashy, they have everything eCommerce marketer needs to increase sales fast (email marketing, marketing automation, intelligent popups, SMS and more).

Wrapping up…

Optimizing SEO, spending money on ads and upping your marketing strategy will be for nothing if you don’t have a well-performing site ready for your visitors. Just like we keep our houses clean for guests, we need to keep our website stores neat and tidy for visitors. Products should be laid out according to the user’s intent. 

Customers like to have easy access to recommendations for related products. Having a site search enabled also works in your favor as it allows the customer to find what they want easily. Implementing this manually might be a bit of a task, which is why there are services like Tagalys, to help you with it. 

We hope after reading this you’ve got all the answers you need to up your game and drive more sales to your site!

Posted in e-Commerce General