Posted on November 22, 2019 by
eCommerce stores emphasize email marketing as it has stood the test of time and become one of the oldest yet effective messaging channels.
Emails continue to deliver strong results for brands at an average return rate of $38 for every $1 spent. Statistics like this make email marketing enticing. But to hit these numbers, you need to design a good strategy and pick the right tools.
In this article, we focus on the top ten email marketing tools available online that can be integrated with your Magento and Shopify stores.
What to look for in email marketing software?
When looking for the right email marketing service, first, let’s understand what makes this channel effective and what to look for in a tool:
- Campaign and spam testing
- Deliver without failures
- Reliable automation that does not falter
- Rich reports to track your progress and conversions
- List management
- Templates that are mobile-optimized
- Responsive customer support
- A user-friendly interface
- Affordable plans with the option to scale
- Reasonable sending limits
- Option to embed surveys and feedback
Based on these must-have features, we’ve picked out the Top ten email marketing tools out there for stores running on Magento and Shopify.
Top email marketing software for Magento and Shopify
SendX is a great marketing tool that enables you to design, schedule and track email campaigns. It’s also designed to help build up your email list by adding forms – inline and pop-ups – in emails and on landing pages of your website.
It also takes care of automated email sequences. This means you can also automate your messages to reach the right user at the right time.
What we love about this tool is its drag and drop editor that enables you to create professional-looking emails in no time. You can even add countdown timers and personalize buttons,
SendX has a 14-day free trial after which plans start at $7.49 per month. It’s a reasonable price to pay for the rich features it offers.
Using this tool, you can create beautiful and professional emails. It comes with an easy-to-use interface with a drag-and-drop builder. This makes it a go-to email marketing tool for anyone.
You can store and manage all your media and files in Mailchimp’s content studio. This makes it easy to find images and other files that you need to create your campaigns.
Emails are automated and customizable so you can reach the right person at the right time in the right way. The tool also gives you real-time analytics that helps you determine which campaigns and emails are working.
Mailchimp is great for newly-opened businesses on a low budget as it offers the basics for free. Other plans start at $10 per month.
Hubspot gives you access to email automation and tracking. It also provides insights into your contacts so that you can tailor your content to suit your customers better. This helps get more leads and conversions.
You can keep track of your emails, their success rate, recipient responses through the analytics feature.
Hubspot is free at the start and you can upgrade as your business grows.
This tool is not just great for email marketing, but also for mobile and social media. It has a seamless system of cross-channel orchestration.
Emails can be triggered upon events like cart or browser abandonment, successful purchase, new product alerts, and all transactional updates.
It is built on smart technology that can include predictive product recommendations into your emails. Plus, it gives you insights into customer analytical data such as the customer’s journey and their action items.
Marketo is known for its seamless and smart interface that is loved by eCommerce owners. It gives you the ease of creating well-crafted emails in a matter of minutes.
It comes with automated A/B testing wherein you can test two different versions of an email campaign with your customers.
Plus, In-depth reporting helps you measure the impact and ROI of each email sent.
But what’s great about Marketo is that it integrates web. Email, social and mobile channels to give you a 360-degree view of your digital marketing efforts.
Marketo doesn’t have generic pricing plans. You would need to contact them to get a customized package and pricing for your site.
Firepush enables effective communication with customers through automated and personalized emails and SMSes. It also supports web push and Facebook Messenger messages.
It includes several easy-to-use features that are designed to attract or welcome first-time customers and to increase conversions from existing ones.
With this app, you will have access to automated abandoned cart recovery emails (launching soon), personalized welcome messages, delivery updates, and promotional offers. Firepush is also gearing up to release abandoned carts email service.
Firepush is great for those looking for a free service. It’s free to install and you can send up to 100k emails for the first three months. You can upgrade any time you like.
There was a time when it took hours or even days to put together an average newsletter. With ECommerce stores operating in such fast-paced environments, newsletters tend to sit on the backburner for a long time.
Stores keep growing subscriber lists but don’t find the time to create and send out quality newsletters and marketing material. Newsletters by Promo.ai addresses this gap by enabling store owners like you to generate creative and personalized newsletters quickly.
A nifty feature of this app is that it automatically imports your products listed on Shopify, latest articles, recent news and the like. You can also auto-inject your logo and styles. This makes it extremely convenient and fast.
With the free version of the app, you can generate newsletters, customize your designs and download them. You can add your logo, colors, and styles too. Your newsletters will be optimized for mobiles and browsers.
If you wish to avail of their email send service and remove the ‘Newsletters by Promo.ai’ branding from the footer, then you can upgrade to a paid plan. You can also manage unsubscribers in line with the Spam Act and GDPR. You can test for spam before you send ou the newsletter.
What we love in the paid version is that analytics is integrated and it gives you the right tools you need to track campaign success and also discover trends for the future.
This tool is designed to help boost conversions by converting new visitors into contacts. Then converting the contacts into customers. It does this by including pop-ups, widgets and web personalizations on your site to draw in more subscribers.
It enables you to creatively add ‘subscribe’ pop-ups to your website to build your contact database.
You can get started for free, but after your trial period ends, plans start at $29 month.
This tool makes running an online store much easier by automating much of the emails that need to go out to customers. These are event-based emails like upon payment received, shipping or delivery.
MoonMail Autoresponders can launch and manage the automated email system from your dashboard within minutes. It has premade templates for ‘How did we do’, ‘Payment is pending’, ‘Want to order again?, ‘Review product’. You can choose to use these templates, customize them or create your own.
What we love is that the entire order flow can be automated with just a click of a button. And you can check every activity of emails using Google Analytics.
Shopify stores get 50 free emails every month. Plans start from just $2 per month.
Statistics show that on average, 75% of online carts are abandoned around the world. But sending out cart recovery emails can help get up to 11% of customers to come back and make a purchase.
Developed by aitoc.com, the Abandoned Cart Alerts Pro tool automatically sends emails to customers if they add products to their shopping carts but don’t complete the purchase.
You can easily add discounts or include free shipping to encourage customers to make the purchase.
The Abandoned Cart Alerts Pro extension will soon be free and will become a part of an email marketing suite of aitoc.com.
That brings us to a wrap on the top email marketing tools eCommerce stores should be using. The usefulness of a tool will depend on your requirements. A quick analysis of which stage your business is in and what you need out of a tool can help you pick the right solutions for your business.
If you liked this article, you’ll love what we can do for your eCommerce store. We tailor product displays and recommendations based on your preferences. At the same time, we use predictive technology to push what would convert the most and boost your business.