Tag: ecommerce


Top Chat Software for Magento and Shopify eCommerce Stores 2019

Posted on November 28, 2019 by


chat software for Magento and Shopify eCommerce

Chat software helps replicate the sales staff of retail stores. These chat apps and chatbots provide an effortless channel for customers to connect with a representative when they need it.

Having a chat option is essential to an eCommerce store because it has the potential to turn visitors into paying customers. It also helps take care of grievance redressals and queries.

So integrating chat into your eCommerce store is no doubt beneficial. But in our world today, we’re spoilt for choice. Choosing the right becomes difficult simply because there are too many options.

Here, we take a look at 10 popular chat options available for your Shopify or Magento store.

Pandorabots

Pandorabots

A leader in the chatbot space, Pandorabots has a lot to offer. It has an open-source small talk library containing the top 10,000 chit chat inputs. So you don’t have to start from scratch. 

It also offers a free course on Udemy for anyone who wants to learn about the basics and best practices of crafting conversations using Artificial Intelligence. 

  • The app is multilingual so you can write scripts in any natural language. 
  • It’s built for those who don’t know coding as well as developers and web designers who do. 
  • It supports cross-channel support 
  • It’s voice-enabled to add speech-to-text or text-to-speech.

Pandorabots has a basic plan that’s free. Premium versions start at $19 per month.

Mochi Texting and Live Chat Support 

Mochi Texting and Live Chat Support 

This app is powered by Mochi.ai and enables you to provide your customers with quality support even on a small budget. 

It is a smart application that identifies customers who are moving towards or away from a purchase by analyzing their behavior like where they came from, what they’ve purchased, what they added to their cart. Based on the user’s actions, you can prompt them towards a purchase accordingly. 

The features we liked are:

  • It’s easy to install on Shopify as well as stand-alone sites. 
  • It’s got a well-designed user interface that makes it easy to use and navigate. 
  • You get access to web chat and text messaging. 
  • It has a centralized dashboard to view who’s on your site, their activity, and their conversations.
  • It records chat logs so you can review the previous conversation before launching a new one. 
  • It offers an off-hours contact form during your non-business hours. Customers can enter their name, email, and a message and you can respond directly to the email.
  • It offers a ton of customization options for your chat widget such as color to match your theme, user profiles, positioning, and custom schedules.

Mochi has a free plan that caters to single users for up to 500 monthly messages. If you want to upgrade, plans start at $15 per month.

Maxwell WhatsApp & Messenger Marketing

Maxwell has made it extremely easy to launch WhatsApp & Messenger support and marketing. It comes with pre-built chat and pop-ups. Maxwell claims that Shopify merchants generate 7-15% extra sales within 30 days of using the app.

  • It gives you access to pre-designed templates that you can use to power instant messaging.
  • Send notifications to recover abandoned carts.
  • Automate and schedule your messenger marketing campaigns.
  • Get real-time analytics from any device to keep track of your campaign performance. 

Maxwell is completely free to use regardless of how much volume you generate. For enterprise plans, you can contact them directly.

Provide support – Live chat 

Provide-Support

Provide Support gives you an easy way to serve your customers at the right time and guide them in their purchases. The app is easy to integrate into your eCommerce website even if you don’t have the technical knowhow. Some of the features that stand out are:

  • It’s easy to add to your website.
  • You can predefine your responses and also send files and images.
  • Accept chat requests and you can initiate a chat.
  • Customize the theme to suit your brand. 
  • Use one live chat account with an unlimited number of domains. 
  • It comes with an unlimited number of chats.

Plans begin at $8.25 per month. They have various plans depending on the size of your business. They offer a free trial for any package you choose.

ShopMessage

Shopmessage

ShopMessage is said to be trusted by over 12,000 brands. It enables you to add a chatbot to your site or on Facebook messenger. Here’s what we like:

  • It can be easily integrated into your eCommerce site. The setup process is quick and easy.
  • It has a drag and drop builder to create interactive conversations.
  • Customers can opt-in to receive your messages with a single click.
  • You can send messages to recover abandon carts, alert customers on ‘back in stock’ products and ‘price drops’. 
  • A dashboard to see the results of your chatbot.
  • It has a dedicated support team.

ShopMessage has a 30-day trial after which plans start at just $9 per month. 

Live Help Now

Live Help Now

Live Help Now is on a mission to enable eCommerce stores to create real relationships with customers. Their solution is simple yet effective.

  • It gives you access to live chat plus an FAQ dashboard to solve problems in real-time.
  • The AI technology can determine whether the customer’s interaction is negative, neutral or positive. 
  • You can provide SMS support to customers who prefer to text. 
  • It supports omnichannel interactions on live chat, text, email, and Facebook.
  • It automatically tags all chat and email inquiries.
  • You can generate custom reports that help improve your chat service.

Live Help Now works on an a la carte basis. You choose which services you want to avail of. It starts at $21 per month and comes with a 30-day free trial. 

Owner Listens

Owner-listens

This is a great tool if you want to interact with your customers via text or Facebook messenger. The team behind Owner Listens has considered the fact that in our world today, customers shift between devices and apps constantly. The latest iteration of the app makes omnichannel messaging possible. 

This app is slightly different from regular chatbots. Here, customers can send you text messages or IMs on Facebook. The owner listens and responds in order to improve your business, satisfy customers and respond privately to negative feedback. 

  • The dashboard gives you a real-time view of all messages sent to your business. 
  • It makes it easy to manage multiple locations. 
  • You can respond to messages using your phone or directly from the dashboard. 
  • It enables you to generate insightful reports.

Plans start at $30 a month with a 14-day trial.

Chatbot – Paldesk

Paldesk

The chatbot from Paldesk enables you to talk to your visitors and customers from one place regardless of how they connect with you. It supports your website, Facebook, Twitter and email. It gives you the tools you need to provide personalized support and follow-ups. Some of the features we liked are:

  • You can talk to visitors from the dashboard while customers use different channels. 
  • The setup is easy and very fast.
  • It’s customizable so you can tailor it to fit your brand. 
  • You can access Paldesk from your mobile phone, so you can chat with customers on the go. 
  • You can also integrate Paldesk into your business app.
  • It enables you to create, respond and resolve tickets from customers. 
  • There’s a predefined FAQ section to make responses faster and relevant. 

Paldesk has a free version. To upgrade, plans start at $14 per month.

Zebo

Zebo

Zebo is built to instantly create a Facebook Messenger chatbot for your online store. You can choose from plenty of templates to suit your industry. Zebo sets itself apart with automated natural language responses. You can set custom responses to reflect your authentic voice.

  • It uses plug-and-play templates that require no coding knowledge. 
  • You can choose to receive and manage orders, leads, and signups.
  • It enables easy notifications to broadcast promotions, updates, and offers. 
  • You can even collect payments through your chatbot. 
  • It gives you insightful analytics on engagements and user retention.

Zebo has a free demo plan. Their premium plans start at $19.99 per month. 

Reply.ai

Reply

This app automates your customer service from email and ticketing to live chat and messaging. With the power of AI, reply can provide your customers with the immediate support they need through multiple channels. 

  • It helps you identify and eliminate repetitive support tickets
  • Built on AI, the app can self-learn and self-improve. 
  • It’s fully customizable.
  • You can handover bot to agent seamlessly. 

Reply has a free plan and a free live demo. You’ll need to contact them for pricing options. 

Chatfuel

Chatfuel

Chatfuel is a leading platform for automated chatbots on Facebook messenger. You can automate your FAQs and reduce your support costs. 

  • No coding or previous experience is required to use the tool. 
  • You can engage with your customers 24/7 using chatbots
  • Warm leads can be transferred to sales reps.
  • You can add the bot to your landing page and payments page.
  • You can integrate your bot with Facebook Ads to drive subscribers to your bot.

There’s a free plan with basic features. Premium plans start from $15 per month.

Concluding Thoughts

Though all chat software on the market looks quite similar, they vary vastly in what they have to offer. So, we wouldn’t say there’s just one that’s the best. It’s recommended to see what each has to offer and which one would suit your business needs.

We hope this article was helpful in finding the right chat option for your online store. Next, we recommend checking out the Top Email Marketing Software to enhance your customer relationships and boost your business.

Posted in e-Commerce General

Top Email Marketing Software for Magento and Shopify eCommerce Stores in 2019

Posted on November 22, 2019 by


email marketing software for Magento and Shopify eCommerce

eCommerce stores emphasize email marketing as it has stood the test of time and become one of the oldest yet effective messaging channels.

Emails continue to deliver strong results for brands at an average return rate of $38 for every $1 spent. Statistics like this make email marketing enticing. But to hit these numbers, you need to design a good strategy and pick the right tools. 

In this article, we focus on the top ten email marketing tools available online that can be integrated with your Magento and Shopify stores.

What to look for in email marketing software?

When looking for the right email marketing service, first, let’s understand what makes this channel effective and what to look for in a tool:

  • Campaign and spam testing
  • Deliver without failures 
  • Reliable automation that does not falter 
  • Rich reports to track your progress and conversions 
  • List management
  • Templates that are mobile-optimized
  • Responsive customer support
  • A user-friendly interface 
  • Affordable plans with the option to scale
  • Reasonable sending limits
  • Option to embed surveys and feedback 

Based on these must-have features, we’ve picked out the Top ten email marketing tools out there for stores running on Magento and Shopify.

Top email marketing software for Magento and Shopify

 

SendX

sendx

SendX is a great marketing tool that enables you to design, schedule and track email campaigns. It’s also designed to help build up your email list by adding forms – inline and pop-ups – in emails and on landing pages of your website.

It also takes care of automated email sequences. This means you can also automate your messages to reach the right user at the right time.

What we love about this tool is its drag and drop editor that enables you to create professional-looking emails in no time. You can even add countdown timers and personalize buttons,

SendX has a 14-day free trial after which plans start at $7.49 per month. It’s a reasonable price to pay for the rich features it offers. 

MailChimp

mailchimp

Using this tool, you can create beautiful and professional emails. It comes with an easy-to-use interface with a drag-and-drop builder. This makes it a go-to email marketing tool for anyone.

You can store and manage all your media and files in Mailchimp’s content studio. This makes it easy to find images and other files that you need to create your campaigns. 

Emails are automated and customizable so you can reach the right person at the right time in the right way. The tool also gives you real-time analytics that helps you determine which campaigns and emails are working.

Mailchimp is great for newly-opened businesses on a low budget as it offers the basics for free. Other plans start at $10 per month.

Hubspot

Hubspot gives you access to email automation and tracking. It also provides insights into your contacts so that you can tailor your content to suit your customers better. This helps get more leads and conversions.

You can keep track of your emails, their success rate, recipient responses through the analytics feature.

Hubspot is free at the start and you can upgrade as your business grows.

Listrak

listrak

This tool is not just great for email marketing, but also for mobile and social media. It has a seamless system of cross-channel orchestration.

Emails can be triggered upon events like cart or browser abandonment, successful purchase, new product alerts, and all transactional updates.

It is built on smart technology that can include predictive product recommendations into your emails. Plus, it gives you insights into customer analytical data such as the customer’s journey and their action items.

Marketo 

marketo

Marketo is known for its seamless and smart interface that is loved by eCommerce owners. It gives you the ease of creating well-crafted emails in a matter of minutes. 

It comes with automated A/B testing wherein you can test two different versions of an email campaign with your customers. 

Plus, In-depth reporting helps you measure the impact and ROI of each email sent.

But what’s great about Marketo is that it integrates web. Email, social and mobile channels to give you a 360-degree view of your digital marketing efforts.

Marketo doesn’t have generic pricing plans. You would need to contact them to get a customized package and pricing for your site.

Firepush 

Firepush

Firepush enables effective communication with customers through automated and personalized emails and SMSes. It also supports web push and Facebook Messenger messages.

It includes several easy-to-use features that are designed to attract or welcome first-time customers and to increase conversions from existing ones.

With this app, you will have access to automated abandoned cart recovery emails (launching soon), personalized welcome messages, delivery updates, and promotional offers. Firepush is also gearing up to release abandoned carts email service.

Firepush is great for those looking for a free service. It’s free to install and you can send up to 100k emails for the first three months. You can upgrade any time you like.

Newsletters by Promo.ai 

There was a time when it took hours or even days to put together an average newsletter. With ECommerce stores operating in such fast-paced environments, newsletters tend to sit on the backburner for a long time.

Stores keep growing subscriber lists but don’t find the time to create and send out quality newsletters and marketing material. Newsletters by Promo.ai addresses this gap by enabling store owners like you to generate creative and personalized newsletters quickly.

A nifty feature of this app is that it automatically imports your products listed on Shopify, latest articles, recent news and the like. You can also auto-inject your logo and styles. This makes it extremely convenient and fast. 

With the free version of the app, you can generate newsletters, customize your designs and download them. You can add your logo, colors, and styles too. Your newsletters will be optimized for mobiles and browsers.

If you wish to avail of their email send service and remove the ‘Newsletters by Promo.ai’ branding from the footer, then you can upgrade to a paid plan. You can also manage unsubscribers in line with the Spam Act and GDPR. You can test for spam before you send ou the newsletter. 

What we love in the paid version is that analytics is integrated and it gives you the right tools you need to track campaign success and also discover trends for the future.

Promo ai

Personizely 

This tool is designed to help boost conversions by converting new visitors into contacts. Then converting the contacts into customers. It does this by including pop-ups, widgets and web personalizations on your site to draw in more subscribers.

It enables you to creatively add ‘subscribe’ pop-ups to your website to build your contact database.

You can get started for free, but after your trial period ends, plans start at $29 month.

MoonMail Autoresponders

Moonmail

This tool makes running an online store much easier by automating much of the emails that need to go out to customers. These are event-based emails like upon payment received, shipping or delivery. 

MoonMail Autoresponders can launch and manage the automated email system from your dashboard within minutes. It has premade templates for ‘How did we do’, ‘Payment is pending’, ‘Want to order again?, ‘Review product’. You can choose to use these templates, customize them or create your own.

What we love is that the entire order flow can be automated with just a click of a button. And you can check every activity of emails using Google Analytics.

Shopify stores get 50 free emails every month. Plans start from just $2 per month.

Abandoned Cart Alerts Pro

Abandoned cart alerts

Statistics show that on average, 75% of online carts are abandoned around the world. But sending out cart recovery emails can help get up to 11% of customers to come back and make a purchase. 

Developed by aitoc.com, the Abandoned Cart Alerts Pro tool automatically sends emails to customers if they add products to their shopping carts but don’t complete the purchase. 

You can easily add discounts or include free shipping to encourage customers to make the purchase.

The Abandoned Cart Alerts Pro extension will soon be free and will become a part of an email marketing suite of aitoc.com.

Concluding thoughts

That brings us to a wrap on the top email marketing tools eCommerce stores should be using. The usefulness of a tool will depend on your requirements. A quick analysis of which stage your business is in and what you need out of a tool can help you pick the right solutions for your business. 

If you liked this article, you’ll love what we can do for your eCommerce store. We tailor product displays and recommendations based on your preferences. At the same time, we use predictive technology to push what would convert the most and boost your business.

Posted in e-Commerce General

Which is the best Site Search engine for Magento eCommerce?

Posted on November 21, 2019 by


Today, online stores are a natural extension of offline stores for consumers. Visitors almost expect the same shopping experience when they shop in both online and offline retail stores. Most visitors entering a physical store ask their queries to the salesperson and he/she, in turn, would help them find the products based on their knowledge. The same function is done by the Site Search engine in an online store.

Visitors who use the Site Search feature to find products convert twice more than those who use other channels like Product Listing Pages and Product Recommendations, as visitors who search already have showcased intent. Hence Site Search has great potential in influencing your online sales when done right.

Some of the must-have features of eCommerce Site Search engine to boost conversion are

  1. Intelligent product sorting: Making sure the products are displayed in descending order of what is most trending to least, to increase CTR to product pages
  2. Popular Searches – Retailers display “Popular Searches” to influence first-time visitors before they search.
  3. Auto-Complete – Predictive auto-complete makes “Searching” intuitive, easy & visual, especially on mobile.
  4. High search relevance and coverage – Online visitors should discover all the relevant products if they search or browse at the store.
  5. Search Merchandising: Allowing online retailers the ability to curate the search results, to also include external insights known to them
  6. Synonyms – Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets.
  7. Query stemming – Shoppers are likely to ask queries with suffixes E.g., Reclining vs. Reclinable; Wool vs. Woollen.
  8. No Results Recommendations – Almost 14% of visitors who search are likely to leave due to “No Results”. Product recommendations for queries not matching the search index will reduce the page bounce rate.
  9. Spell Check – 3% of mobile visitors are unlikely to find products due to spelling mistakes
  10. Personalization: Having the ability to showcase unique search results catered to each visitor for the same query, based on their personal interest

Comparison of various Site Search providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt CLERK.IO
Monthly Pricing starts @ $89 $499.951 $3951 $199 ** $89
Pricing based on Visitors ** ** Searches ** Searches
Conversion Optimised Sorting
Synonyms
Typo/Spell Check
Search Suggestions
Auto-Complete
Query Stemming
Boosting **
Partial Search Matches
Products Pinning ** **
Search Redirects ** **
G2Crowd Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.5
Inclusive pricing along with other solutions

Final comments – Over to you

Rated 4.8/5.0 at G2, Tagalys Search also provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. Why penalize the online merchant when we provide excellent search experience, that increases the average searches per visitor. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.

So what are you waiting for?  Start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 Crowd reviews to know why eCommerce retailers around the world love TagalysSign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019

 

Posted in e-Commerce General eCommerce Site Search

Looking for a CLERK.IO Alternative?

Posted on November 18, 2019 by


Tagalys is a data-driven online merchandising engine for Magento & Shopify stores. Merchants using Tagalys have increased their conversion rate by 30% and productivity by 60%. Tagalys features include Intelligent Site Search, Category page merchandising & Product Recommendations. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between CLERK.IO & Tagalys*

 

Monthly pricing starts @
CLERK.IO Tagalys
Site Search $89 (per 5K monthly searches) $89 (per 10K visitors who search)
Product Listing Pages

(Category|Collection)

Currently not offered $199 (per 20K Product Listing Page visitors)
Product Recommendations $89 (per 50K monthly slider views) $129 (per 25K visitors who load Recommendations)
Email Personalisation
$89 (per 5K opened emails) Currently not offered

 

Ideal for
CLERK.IO Tagalys
** Retailers with online revenue between $500K to $20M

 

Site Search
CLERK.IO Tagalys
Conversion Optimised Sorting    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions    
Visual Autocomplete
Synonyms
Search Redirects **
Query Stemming
Partial Search Matches
Boosting Rules **
Product Pinning 

(Hero Products)

**
Definable Searchable Fields **

 

Product Recommendations
CLERK.IO Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular
Similar Products
Complimentary Products x
Cart Page Recommendations
Customizable Recommendations **
Embeddable Recommendations x

 

Why should you switch to Tagalys?

 

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 11, 2019  **Data publicly not available as on November 11, 2019
Posted in e-Commerce General e-Commerce Product Recommendations eCommerce Site Search

Why Legacy eCommerce Technology Just Doesn’t Cut it Anymore and How to Upgrade

Posted on November 13, 2019 by


Legacy eCommerce Technology

In the realm of eCommerce, you could take a short nap and wake up to realize the latest cutting-edge technology you’re using has become obsolete. That’s how fast technology is advancing.

Online store owners who set up shop 4 or 5 years ago and haven’t updated their platforms would have already fallen far behind. Running on outdated legacy eCommerce technology amplifies the risk of going out of business. You could be making a killing one day and have your sales drop by half the next if you’re not careful. 

Here, we address the innovations that took place in the last few years, the current trends and the upcoming developments to watch out for. 

Critical Innovations over the last 5 years

eCommerce was born in the 1990s and took a while to grow into what it is today. But there’s whole Grand Canyon between the technology then and now. Most of these innovations happened rapidly over the past five years. Here are 5 of the biggest developments that hit eCommerce in the last few years: 

  • Readymade eCommerce software – Back in the 1990s, store owners had to build their own software which required a whole army of developers toiling away for days on end. But now, with platforms like WooCommerce, Magento and Shopify, not only can you build an eCommerce site by yourself, you can also customize it to stand out from the rest.
  • Mobile Shopping – 49% of consumers shop on their mobiles. These handheld devices have become the world’s way to connect, shop, transact, bank, etc. And it is only growing to encompass more and more daily life activities. For an eCommerce store, this means you need to optimize your site for mobiles. If you haven’t done so already, you’re missing out on more than half of your potential business. 
  • Cloud hostingThe world is moving everything to the cloud from business data to personal photos. In eCommerce, cloud hosting means you no longer need to have your own physical server. You can say goodbye to all the problems that come along with managing your own server especially outages and the stress of fixing it.
  • Marketing toolsMany marketing tools have emerged that can be integrated with eCommerce or can be used independently. But these tools greatly support your business and can help you increase your visibility, your SEO rankings, run targeted advertisements, etc. This has enabled small and brand-new eCommerce stores to be able to run with minimal staff and expertise and compete with big names in the industry.
  • E-Wallets and Payment integrationsEasy options to make payments online grew in leaps and bounds on account of the need for seamless transactions. To keep up, eCommerce merchants need to provide a wide array of payment options such as credit cards, debit cards, wallets, net banking, and so on. 

Current Trends 

Here’s a list of 6 eCommerce trends that are currently in play:

  1. Lightning speed – The time it takes for your website to load is a top-ranking factor that determines how much business you’ll get. Customers are quick to jump to a competitor’s site if your site takes time to load. You need to constantly monitor your eCommerce site using tools like Google Insights to ensure you’re running at optimum speed.
  2. Omni-channel shopping – It’s just normal now to start shopping on a desktop, continue on a mobile a few hours later, and check out the next day on the desktop. Google found that 60% of users transition between devices while they shop. So, as an eCommerce store owner, you need to make this transition seamless. It’s imperative that the user’s shopping progress is reflected regardless of which device they pick up next.
  3. Cross-selling and upselling – Cross-selling is a technique in which you display complementary products that the customer might need based on their current selected. For example, if the customer has added a laptop to their cart, products they might need along with it are displayed such as a laptop bag/sleeve, a keyboard, and a mouse. In upselling, products relevant to the customer’s search query that are of better quality, technology or standard are displayed. We’ve mentioned these two popular techniques, however, there are many other ways to increase conversions and revenue that are currently trending.
  4. SEO marketing – SEO grew to be the number one channel of driving in traffic to websites, increasing visibility, and boosting sales. Google encompasses 98.53% market share in India. It’s a competitive struggle to get to the top of Search Engine Results Pages (SERPs) and staying there is even harder. But in eCommerce, SEO simply cannot be ignored. Companies have realized how much organic traffic can be driven in through SEO. While you need other marketing strategies such as paid, social media, and email working in tandem, you need to dedicate much-deserved attention to SEO.
  5. Chatbots – Chatbots are replacing a significant chunk of customer support as it automates much of the process. This saves time and expenses, all the while providing 24×7 support to customers. It helps redirect customers to the relevant information they need or are most interested in, thereby driving up revenue. Chatbots are easy to implement on an eCommerce site as there are many readymade tools available for it.
  6. Integration of machine learning and AI – From product recommendations to site search functionality, machine learning and artificial intelligence have already been deeply integrated into eCommerce. This has enabled online stores to offer customers exactly what they want when they want it.

Upcoming Innovations to gear up for 

Being prepared for what’s to come will help eCommerce stores keep up in order to survive. But staying ahead of the game and being innovative is what will enable an eCommerce store to dominate the market. 

Voice-assistants

Siri, Alexa, Cortana and the like have become a part of many households and are here to stay. Once we get a taste of voice assistance, it’s hard to go back to a time when it didn’t exist. Such technology will be used to assist shoppers in their journey from beginning to end .i.e., from opening the app all the way to check out.

eCommerce store owners need to start making their sites compatible with voice-assistants. They also need to enhance the shopping experience so that it’s seamless and easy. 

Virtual and Augmented Reality  

VR and AR bring the technology of 3D and CGI into the world of shopping. Customers will be able to shop in virtual stores and also interact with items, products, and salesforce. Customers will be able to see product reviews, details, pricing, and color variants inside the AR/VR world.

The idea of introducing VR and AR technology to eCommerce has already been experimented with and produced great results. According to Gartner, 100 million customers will shop using AR technology (both online and in-store) by 2020. 

Drone-droid deliveries

It was not too long ago when online shopping meant waiting for weeks for it to arrive. Now, customers find it hard to wait for anything above a day or two. Embracing automation one step further, eCommerce will soon see deliveries made by drones in the sky and droids on the ground. 

The delivery will not be limited to the customer’s house address or office address. It will instead be able to pinpoint the live location of the customer and deliver it.

Blockchain technology

Cryptocurrency has been rendered illegal in many countries for its lack of regulations. But the blockchain technology behind it has not been dismissed. It has huge potential in the future and is being enhanced by government agencies all across the globe. 

The technology will bring about a more secure online payment that has the ability to eliminate fraud. It will also help businesses maintain a genuine ledge of all digital transactions. Once online payments become rock-solid in security, we can expect sales to dramatically rise. 

Conclusion: Automation is Key and Data is Critical

On one hand, automation is the future of eCommerce. The more we can automate the better it is for business. 

On the other, data is extremely vital for the success of an online business. Data can show what’s working and what’s not. It can help predict future trends that will lead to better strategies and plans.

But eCommerce stores have a lot on their plate – merchandising, product sequencing, recommendations, payment gateways, security – the list goes on.

As an eCommerce site owner, you need to ensure you give your customers an optimal shopping experience:

  • There should be an option to site search for products they are looking for. 
  • Products displayed should be relevant to the site search or the channel they entered from (search engines or ads).
  • Products should be tagged, categorized, and sequenced to give customers choices of what they’d be interested in. 
  • Customers love recommendations on similar products, other products they may need, what other customers bought, and so on. It’s important to provide that. 

In a brick-and-mortar store, you could leave this up to the store manager and your salesforce. But with an eCommerce store, many of the platforms and tools aren’t equipped to give you control over these aspects.

At Tagalys, we understand the need for technology that will act as a virtual store manager and give you the salesforce you need. Our tool is designed taking into consideration the pain points any eCommerce business faces along with the ever-advancing technology of our world. The tool is data-driven as well so you can be sure it functions on what customers need and want.

We help you increase click-through rates, enable you to have control over what products are displayed, and finally, increase your conversions.

Take control, automate, and run a better eCommerce store. Upgrading to newer technology is well worth the effort. 

Posted in e-Commerce General

Looking for a Klevu Alternative?

Posted on October 25, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

 

A quick comparison between Klevu & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Product Listing Pages

 

Why should you switch to Tagalys?

 

 

Rating source – g2.com

 

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 23, 2019  **Data publicly not available as on October 23, 2019
Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

7 eCommerce Mistakes Store Owners Should Avoid

Posted on October 19, 2019 by


Taking the world by storm, eCommerce is growing rapidly and slowly ousting long-standing retail outlets. It’s estimated that 1.92 billion people will be digital buyers in 2019, that’s around 25% of the world’s population. 

The business is attractive and lucrative, but eCommerce store owners have their work cut out for them as competition is on the rise. It’s easy to get lost in the mix and this is one of the reasons why 90% of startups fail, including those from the eCommerce niche. 

To be in the 10% that succeed, there are critical things to take care of. Here, we address the mistakes you should avoid in order to run a successful eCommerce store.

eCommerce mistakes

Top eCommerce Mistakes That You Should Avoid

1) Jumping straight in without identifying your audience

You may have the perfect product, an optimized website, and the best user experience. But none of it will matter if you don’t understand your customer. 

Amazon is the go-to shopping portal for customers worldwide. You need to give them a good reason to choose to shop from you and not Amazon. 

To do this, you need to target a specific audience and create a culture of belonging and trust. The best way to do this is to use data! Gather information about your potential customers, understand their interest, whether you provide something they need or something they want. ‘Needs’ solve problems for them, whereas ‘wants’ satisfy their desires.

You can get a lot of insight into your customers by identifying their behavior, patterns, and values. 

There are many ways you can identify your audience. Surveys, competitor analysis, and market research are textbook methods. But you also bank on networking, conversations with experienced folk, and your own experience, knowledge, and intuition. 

2) Trying something new too soon and making things complicated

We all want to be unique and have a website that sets us apart from the rest. But truth be told, customers like familiar settings. While shopping, they prefer to know their whereabouts instead of having to figure it out with every new website. 

Therefore, it’s ideal in this case to stick to the prevailing trend of website navigation, product categorization, and checkout process.

Now, this doesn’t mean to say you can’t try something new or introduce new ideas and technology to your website. It simply means before you try something new, test it out and see how the market reacts. You can do this using a method called A/B testing or you can also run surveys.

Just remember, don’t complicate things for your customers. Make your CTAs and buttons bold and easy to find. From signing up to shopping to checkout, your goal should be to make it smooth and easy. 

3) Not having reliable customer support in place 

Customer support costs money and needs manpower. Many eCommerce stores – especially new and upcoming ones – ignore this factor hoping that when they make enough money, they’ll start providing this service. 

But in reality, great customer support will help you make money and without it, you stand to lose business. It leaves store owners in a catch 22 situation. 

Customers need their queries and issues to be resolved – quickly and cordially, regardless of whether you can afford it or not. 

Before you price your products, you need to factor in the costs of customer service. If you can’t afford it or don’t have resources to dedicate to it, create a detailed FAQ section. You can also set up a chatbot that will handle the basic queries. Anything it cannot answer can be passed on for human intervention. 

Remember, in today’s digital age, having one avenue of contact is insufficient. You should ideally provide multiple channels of support such as phone, email, SMS, chatbot or a form on the website. 

4) Ignoring SEO

SEO has unfortunately got a bad reputation for keyword targeting and stuffing. Many eCommerce stores don’t pay attention to it and chalk it down to ‘rubbish’. 

But SEO is so much more than keywords. The main aim of SEO is to provide users with relevant results and the best experience. You can optimize your SEO by creating a blog to target your audience. However, there are many technical aspects you need to take care of as well. 

  • You need to ensure you don’t have duplicate pages.
  • You need to fix pages with errors like 404. 
  • It’s also helpful if you have a sitemap for the search engine bots to crawl your website easily.
  • You need to analyze and optimize your crawl budget.
  • You’ll need to optimize your page speed and website’s responsiveness.
  • Most importantly, sign up for Google Search Console and Analytics. 

You’ll get insights into your customers – where they come from, how many come, how long they stay on your page, and how many customers leave your site.

You can also see how many make purchases, how many abandon their carts, which pages do really well and which don’t. This will help you fix errors on your site and improve pages and products that need it.

This will give you much-needed data about your customers for free! It’s one aspect you simply cannot afford to ignore.

5) Not being present on social media 

“We’ll get to it. There’s no point of it now.” One of the biggest mistakes eCommerce owners make is ignoring social media. 

Customers love to check social media pages to see if your business is legit. Reviews go a long way in showing customers how great you are. 

As scary as it is to open up your business to reviews, it’s best to have it. If you have a great product and deliver great service, you should have nothing to worry about. 

Plus, customers are forgiving if you have a few negative reviews but have responded and handled it well. It’s fishy sometimes if you have all great reviews. 

One tip here is to keep your social media channels relevant to your company and its products or services. Provide engaging content. Posting for the sake of posting is easily identified and won’t sit well with followers.

6) Haphazard merchandising 

A lot goes into listing products on your website. You need to take care of images, descriptions, pricing, T&Cs, and more. But that’s still not enough. If you haven’t categorized your products well and tagged them so that users can find them easily, it could become very difficult for users.

There’s a lot you can do with merchandising which will not just help increase conversions but increase the average order value as well. 

We recommend using strategies such as:

Merchandising needs an ample amount of dedicated time and resources. But one of the perks of living in the day and age of automation, you can use services or tools that will do it for you. One such reliable service is Tagalys that will optimize your merchandising strategies while eliminating the need for heavy resources and time.

7) Not researching more ways to sell

One way to sell is to display products, advertise your business and get customers. But using just one strategy can fail for many reasons, some of which include:

  1. You can stagnate in the number of customers you get and stump your growth. 
  2. You can enter periods of zero sales if this strategy fails. 
  3. You’ll miss out on peak seasons that need different strategies to reap massive profits.
  4. Customers tend to move fast to the next competitor. You need to constantly find ways to attract new ones and retain existing ones. 

There are plenty of strategies to learn with new ones being born quite frequently. A few of them include:

  • Paid advertisements like SEM and PPC
  • Digital marketing which includes emailers, SEO content marketing, and social media
  • Upselling and cross-selling techniques 
  • Offering freebies and welcome gifts
  • Maximizing on shopping sales such as Christmas, Thanksgiving and Black Friday

These are just some of the strategies to boost sales. A little research can open up a world of opportunities to get more customers.

BONUS TIP – Poor returns policy 

eCommerce sees a high rate of returned products amounting to around 30% of all sales. But out of these returns, not all are genuine. A business can face tremendous loss if they have a high return rate due to the cost of logistics.

However, you can’t ignore your return policy. A recent survey showed that around 17% of shoppers would not make a purchase if the store didn’t have a return policy. And among those who made returns, 96% of shoppers would buy from a retailer again if they had a good returns experience.

While you absolutely must have a convenient return process, you also need to have strict policies in place to ensure you don’t suffer a loss on account of false returns. 

One of the best ways to accept returns is through a form on your website. First, collect data on reasons for returns. Then allow the customer to confirm the return. This gives you much-needed data to develop your returns policy and it also gives you a heads up that a product is on its way back.

The mistakes to avoid also point you in the direction of the steps you should be taking to make your eCommerce store a success! An eCommerce store comes with high demands and high maintenance. You need to be ever-prepared to tackle it all. 

Posted in e-Commerce General

US Online Shopping Sales Calendar 2019: Gear Your Store for Maximum Sales

Posted on September 10, 2019 by


eCommerce stores have huge opportunities to boost their sales by incredible margins – that is peak shopping days! There are a lot of important dates coming up that you must mark on your calendars. We bring you the US Shopping Sales Calendar 2019.

31st October – Halloween 

Celebrating all things spooky, Halloween is becoming increasingly popular all around the globe. For eCommerce sites, not only is it a big deal in terms of traffic, but it translates to huge sales and revenue. 

According to NRF, in 2018 in the US alone, $9 billion was spent on Halloween. If you fall into the category that can cater to customers in terms of costumes, accessories, decor, food, candy, and so on, you need to start getting your game together right away!

Ensure you are stocked up, your product listings are pre-prepared and ready to be rolled out. 

Now, in case your business doesn’t align with Halloween at all, you can still capitalize on it by offering Halloween-themed versions of your product or adding Halloween touches to your website. You can also take advantage of social media by posting anything Halloween related! 

29th November – Black Friday 

Originating in the US as a Thanksgiving shopping holiday, Black Friday has made its way around the world. This day is known for notoriously crashing websites because of the explosive influx of customers. 

US Shopping Sales Calendar 2019: Black Friday 2019

Not only do you have to prepare to meet the high demand, but you also need to ensure your online website can handle the rush of traffic without crashing. 

This is a good time to work on your SEO and also run Adword campaigns to ensure you show up in the top results for the right keywords. All marketing efforts should start focussing on Black Friday at least a month or two ahead of time! 

It’s a highly competitive day, so your website needs to function smoothly. Customers will be quick to jump to the next website if yours is slow or hangs for even a few seconds.

Bear in mind, you need to also ensure your product listings are accurate and unique. If you aren’t able to dedicate valuable time to managing product listings, there are tools to help you generate multiple listings in a few seconds.

2nd December – Cyber Monday 

Consider Cyber Monday to be an offspring of Black Friday for the online world. Originally, since Black Friday was primarily for retail stores, Cyber Monday was born to for eCommerce to capitalize on the Thanksgiving holiday. But fortunately or unfortunately, eCommerce has capitalized on both. 

According to Business Insider, online shoppers outnumbered in-store customers on Black Friday 2018.

While it means more opportunity for sales, it also means you need to be doubly prepared to face both days so close to each other. Effective promotion in the form of banners, emailers, messages, Google ads, and content needs to be handled all the way through. For both days, you need to market the best deals to your customers to entice them to buy from you. 

14th December – Free Shipping Day 

Launched in 2009 by Luke and Maisie Knowles, 14th December is a one-day event on which eCommerce merchants offer free shipping to customers with guaranteed delivery by Christmas Eve.

Customers usually shop on Black Friday/Cyber Monday to buy their Christmas gifts in advance at crazy prices. But the majority of customers worry if they’ll receive it on time. 

Free Shipping Day is a great opportunity to gain more customers doing their Christmas shopping in advance. 

US Shopping Sales Calendar 2019: Christmas 2019

Preparing for this day means you need to have your logistics sorted out in order to deliver any orders placed on this day by Christmas Eve. It might be worth it to check out temporary logistics providers to meet the demand of the season.

24th December – Christmas Eve

Nobody should even bother telling you that Christmas is the biggest shopping week on planet Earth! According to Google Insights, 23rd December is the biggest shopping day regardless of what day it falls on.

You can monetize on last-minute shopping if you are ready for it. ‘Where to buy?’ and ‘Same-day shipping’ are the top searches pre-Christmas time.

26th December – Boxing Day

Boxing Day is tricky for online merchants. The truth is that store retailers see a higher footfall on this day and there are reasons for it. Post, Christmas, shoppers are usually redeeming gift cards, making returns, or exchanging gifts. But that doesn’t mean eCommerce can’t take advantage of this day. 

The trick is to set yourself up much earlier. During the previous sales days, you need to think smart and offer gift cards, or coupons and vouchers that can be redeemed after Christmas. Have a good exchange or return policy in place that can help you draw in more customers who received gifts. 

You can use such opportunities to recommend products while they make their return/exchange. Use up-sell or cross-sell tactics to increase your sales during the post-Christmas day as well.

Mark these dates and start preparing for them well in advance. We would recommend giving it 6-8 weeks of prep before the sales date especially for Black Friday and Christmas!

These days open up a huge opportunity to bring in more customers. This is the best time to provide them with a great experience so that they keep coming back for more!

The biggest online shopping season is about to start. Ensure your online store is equipped with the best Site Search, Product Recommendation Engine & conversion optimized category pages, to maximize sales this season.

Posted in e-Commerce General

How to Promote Your eCommerce Website: The Organic Way!

Posted on September 9, 2019 by


Owning an e-commerce site entails so many complexities and site owners soon become pros! But when it comes to gaining organic traffic, many give up because it’s a constant nag that needs to be addressed. It’s not a set-and-forget sort of thing. 

Though it seems like a daunting task, driving in organic traffic is not rocket science. You just need to know what you should concentrate on specific and you’ll get the hang of it.

How to promote your site organically?

Organic traffic is free and it comes through search engines like Google. Therefore, it’s known as Search Engine Optimisation or SEO. Now, many people believe SEO to be a process wherein you match keywords to the user’s search queries, but it is way bigger than that. 

Google is the biggest player in the market, and therefore, the world plays by their rules. Google’s ultimate intent is to be the best search engine for the people. Therefore, it uses hundreds of algorithms to determine which would be the best result to display for the user’s search query. While there are many factors to consider, the main thing to remember here is to satisfy the user and add value to their queries. 

Every piece of content you put up on your website will hold permanent value for your brand in terms of establishing authority, increasing your website real estate value and drawing in more traffic. Therefore, you need to be careful about what gets published and use the right strategies.

SEO and eCommerce sites

Now, SEO is said to have the highest ROI, more than any other marketing campaign in the eCommerce world. Therefore, it is a go-to for many websites. However, with eCommerce, it becomes a whole different ball game since they function under very different conditions and have distinct practices. While other sites can just publish a blog or have pages and pages of content, an eCommerce site has to focus on product listings, while content takes a backseat. 

How to promote your ecommerce store

So here, we’ve broken it down for you and concentrated on the SEO tips that work for eCommerce:

1) Focus on unique product descriptions 

It’s easier to just copy and paste the manufacturer’s description, since writing a unique one for each product is simply not feasible. But these descriptions are the main content of your site and can match search queries which will seriously boost traffic. 

Another great tip is to add the right product tags and attributes to every product. This helps answer basic questions of the consumer on the characteristics of the product.

Use this space to insert relevant keywords but ensure it’s weaved in naturally and not forced. Redundant or bad tactics can seriously damage your SEO efforts. The trick is to keep it as real as possible and it will pay off. 

This may seem like an insurmountable task, but luckily in today’s world, there’s a tool for everything. Using one like Tagalys helps you generate multiple unique product listings in just a few seconds.

2) Link building strategy 

Now, many site owners go out there and just get as many backlinks as they can, without caring if the site is relevant to them or not. This is a black-hat SEO practice and comes with penalties. The right way to do it is to build a solid backlink profile by getting links only from trusted sites. You also need to ensure the link makes sense and is relevant to the reader. 

A genuinely good way to get backlinks is to put out content which people will refer to in their own articles. Statistical articles/reports get a ton of natural backlinks. eCommerce sites have access to such data that tells the world what percentage of visitors abandoned their shopping carts, how many purchased with a credit card, what’s the most popular products, etc. 

Collating it and publishing a report and articles around it builds authority and gets you more visibility as people reference your articles. SEO experts also recommend a time-space between 30 days to 6 months to exchange links. 

3) Internal Linking Strategy 

Interlinking pages and products is a good way to promote more of your site to your visitor. You can prolong the session of the consumer on your website by strategically placing links to other pages of yours. There is no limit on how many interlinks you can have, but ensure whatever you do, it’s relevant and useful for the user. 

4) Optimize your internal search 

Your internal site search is SEO’s little sister and can’t be ignored. Although this doesn’t necessarily promote your site, it works in favor of giving the customer a good experience so that they revisit and recommend. 

A search option is one of the best ways to help customers navigate easily and find the relevant product they want with minimal time spent. You need to optimize your product categories to be more searchable in your site search. You can also experiment with meta keywords and title tags. If it’s all too much, there are site search tools available to help you optimize your internal search results to increase conversions.

5) Dive into technical and on-page SEO 

There are a few steps you can take here. First, if you haven’t already, learn to use Google Analytics and Google Search Console. There are free quick courses from Google available online. These tools are essential to any website and will give you deep insight into how you well your site does in organic results. 

Second, you can run an audit on your site by crawling it using tools like Beam Us Up or Screaming Frog. This helps audit your site and find broken links, duplicate content, missing alt text, etc. You can also keep track of pages with errors through Google Analytics.

Third, ensure you use target keywords, have original content that’s structured according to H1, H2, H3 format. Use custom meta descriptions and optimize your title tags to be around 55 characters. This is because, in search results, anything exceeding this might get cut off. 

SEO, when done right, can massively increase your visibility, traffic, and conversions. It’s a great way to promote your eCommerce site especially since it cost you nothing but a little effort! 

Posted in e-Commerce General

Personalized stores for Magento and Shopify retailers to improve conversion

Posted on September 4, 2019 by


Every one of us has a unique interest and preference in the food we eat, the clothes we wear, the gadgets we use, the movies we watch, etc.  People who shop online also have their own interests, and their browsing pattern reveals the same. Each visitor’s browsing behavior is unique and different from that of the rest. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the online store to display unique products to each visitor based on their interest. The store records the actions of each visitor and delivers tailor-made results to each visitor. In online stores, personalization can be provided through recommendations, site search, and personalized stores.

What is a personalized store in eCommerce?

A personalized store is a collection of curated products based on a visitor’s interest displayed as a listing page or recommendation widgets. They reduce product discovery time and hence improve visitor engagement.

How personalized stores work in Amazon?

Amazon is a global leader in eCommerce and its success story is definitely a lesson for the retail world. Amazon makes a personal appeal and brings the visitors repeatedly to its store. The personalized store provides readily available suggestions tailor-made to the visitor based on their past browsing pattern. 

This personalized space has dynamic widgets such as ‘Related items you viewed’ , ‘Inspired by your browsing history’ etc. As stated, they reduce the time to discover products and easily trigger the visitor’s interest to purchase them.

Tagalys’s My Store

‘My Store’ is a completely personalized space that displays product listing pages based on the interest of each visitor. Retailers report online visitors who enter “My Store” convert at a 4X higher rate than the overall site conversion. 

‘My Store’ gives Magento and Shopify retailers an opportunity to create personalized space similar to the Amazon store, without a large engineering investment.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization