Tag: ecommerce


US Online Shopping Sales Calendar 2019: Gear Your Store for Maximum Sales

Posted on September 10, 2019 by


eCommerce stores have huge opportunities to boost their sales by incredible margins – that is peak shopping days! There are a lot of important dates coming up that you must mark on your calendars. We bring you the US Shopping Sales Calendar 2019.

31st October – Halloween 

Celebrating all things spooky, Halloween is becoming increasingly popular all around the globe. For eCommerce sites, not only is it a big deal in terms of traffic, but it translates to huge sales and revenue. 

According to NRF, in 2018 in the US alone, $9 billion was spent on Halloween. If you fall into the category that can cater to customers in terms of costumes, accessories, decor, food, candy, and so on, you need to start getting your game together right away!

Ensure you are stocked up, your product listings are pre-prepared and ready to be rolled out. 

Now, in case your business doesn’t align with Halloween at all, you can still capitalize on it by offering Halloween-themed versions of your product or adding Halloween touches to your website. You can also take advantage of social media by posting anything Halloween related! 

29th November – Black Friday 

Originating in the US as a Thanksgiving shopping holiday, Black Friday has made its way around the world. This day is known for notoriously crashing websites because of the explosive influx of customers. 

US Shopping Sales Calendar 2019: Black Friday 2019

Not only do you have to prepare to meet the high demand, but you also need to ensure your online website can handle the rush of traffic without crashing. 

This is a good time to work on your SEO and also run Adword campaigns to ensure you show up in the top results for the right keywords. All marketing efforts should start focussing on Black Friday at least a month or two ahead of time! 

It’s a highly competitive day, so your website needs to function smoothly. Customers will be quick to jump to the next website if yours is slow or hangs for even a few seconds.

Bear in mind, you need to also ensure your product listings are accurate and unique. If you aren’t able to dedicate valuable time to managing product listings, there are tools to help you generate multiple listings in a few seconds.

2nd December – Cyber Monday 

Consider Cyber Monday to be an offspring of Black Friday for the online world. Originally, since Black Friday was primarily for retail stores, Cyber Monday was born to for eCommerce to capitalize on the Thanksgiving holiday. But fortunately or unfortunately, eCommerce has capitalized on both. 

According to Business Insider, online shoppers outnumbered in-store customers on Black Friday 2018.

While it means more opportunity for sales, it also means you need to be doubly prepared to face both days so close to each other. Effective promotion in the form of banners, emailers, messages, Google ads, and content needs to be handled all the way through. For both days, you need to market the best deals to your customers to entice them to buy from you. 

14th December – Free Shipping Day 

Launched in 2009 by Luke and Maisie Knowles, 14th December is a one-day event on which eCommerce merchants offer free shipping to customers with guaranteed delivery by Christmas Eve.

Customers usually shop on Black Friday/Cyber Monday to buy their Christmas gifts in advance at crazy prices. But the majority of customers worry if they’ll receive it on time. 

Free Shipping Day is a great opportunity to gain more customers doing their Christmas shopping in advance. 

US Shopping Sales Calendar 2019: Christmas 2019

Preparing for this day means you need to have your logistics sorted out in order to deliver any orders placed on this day by Christmas Eve. It might be worth it to check out temporary logistics providers to meet the demand of the season.

24th December – Christmas Eve

Nobody should even bother telling you that Christmas is the biggest shopping week on planet Earth! According to Google Insights, 23rd December is the biggest shopping day regardless of what day it falls on.

You can monetize on last-minute shopping if you are ready for it. ‘Where to buy?’ and ‘Same-day shipping’ are the top searches pre-Christmas time.

26th December – Boxing Day

Boxing Day is tricky for online merchants. The truth is that store retailers see a higher footfall on this day and there are reasons for it. Post, Christmas, shoppers are usually redeeming gift cards, making returns, or exchanging gifts. But that doesn’t mean eCommerce can’t take advantage of this day. 

The trick is to set yourself up much earlier. During the previous sales days, you need to think smart and offer gift cards, or coupons and vouchers that can be redeemed after Christmas. Have a good exchange or return policy in place that can help you draw in more customers who received gifts. 

You can use such opportunities to recommend products while they make their return/exchange. Use up-sell or cross-sell tactics to increase your sales during the post-Christmas day as well.

Mark these dates and start preparing for them well in advance. We would recommend giving it 6-8 weeks of prep before the sales date especially for Black Friday and Christmas!

These days open up a huge opportunity to bring in more customers. This is the best time to provide them with a great experience so that they keep coming back for more!

The biggest online shopping season is about to start. Ensure your online store is equipped with the best Site Search, Product Recommendation Engine & conversion optimized category pages, to maximize sales this season.

Posted in e-Commerce General

How to Promote Your eCommerce Website: The Organic Way!

Posted on September 9, 2019 by


Owning an e-commerce site entails so many complexities and site owners soon become pros! But when it comes to gaining organic traffic, many give up because it’s a constant nag that needs to be addressed. It’s not a set-and-forget sort of thing. 

Though it seems like a daunting task, driving in organic traffic is not rocket science. You just need to know what you should concentrate on specific and you’ll get the hang of it.

How to promote your site organically?

Organic traffic is free and it comes through search engines like Google. Therefore, it’s known as Search Engine Optimisation or SEO. Now, many people believe SEO to be a process wherein you match keywords to the user’s search queries, but it is way bigger than that. 

Google is the biggest player in the market, and therefore, the world plays by their rules. Google’s ultimate intent is to be the best search engine for the people. Therefore, it uses hundreds of algorithms to determine which would be the best result to display for the user’s search query. While there are many factors to consider, the main thing to remember here is to satisfy the user and add value to their queries. 

Every piece of content you put up on your website will hold permanent value for your brand in terms of establishing authority, increasing your website real estate value and drawing in more traffic. Therefore, you need to be careful about what gets published and use the right strategies.

SEO and eCommerce sites

Now, SEO is said to have the highest ROI, more than any other marketing campaign in the eCommerce world. Therefore, it is a go-to for many websites. However, with eCommerce, it becomes a whole different ball game since they function under very different conditions and have distinct practices. While other sites can just publish a blog or have pages and pages of content, an eCommerce site has to focus on product listings, while content takes a backseat. 

How to promote your ecommerce store

So here, we’ve broken it down for you and concentrated on the SEO tips that work for eCommerce:

1) Focus on unique product descriptions 

It’s easier to just copy and paste the manufacturer’s description, since writing a unique one for each product is simply not feasible. But these descriptions are the main content of your site and can match search queries which will seriously boost traffic. 

Another great tip is to add the right product tags and attributes to every product. This helps answer basic questions of the consumer on the characteristics of the product.

Use this space to insert relevant keywords but ensure it’s weaved in naturally and not forced. Redundant or bad tactics can seriously damage your SEO efforts. The trick is to keep it as real as possible and it will pay off. 

This may seem like an insurmountable task, but luckily in today’s world, there’s a tool for everything. Using one like Tagalys helps you generate multiple unique product listings in just a few seconds.

2) Link building strategy 

Now, many site owners go out there and just get as many backlinks as they can, without caring if the site is relevant to them or not. This is a black-hat SEO practice and comes with penalties. The right way to do it is to build a solid backlink profile by getting links only from trusted sites. You also need to ensure the link makes sense and is relevant to the reader. 

A genuinely good way to get backlinks is to put out content which people will refer to in their own articles. Statistical articles/reports get a ton of natural backlinks. eCommerce sites have access to such data that tells the world what percentage of visitors abandoned their shopping carts, how many purchased with a credit card, what’s the most popular products, etc. 

Collating it and publishing a report and articles around it builds authority and gets you more visibility as people reference your articles. SEO experts also recommend a time-space between 30 days to 6 months to exchange links. 

3) Internal Linking Strategy 

Interlinking pages and products is a good way to promote more of your site to your visitor. You can prolong the session of the consumer on your website by strategically placing links to other pages of yours. There is no limit on how many interlinks you can have, but ensure whatever you do, it’s relevant and useful for the user. 

4) Optimize your internal search 

Your internal site search is SEO’s little sister and can’t be ignored. Although this doesn’t necessarily promote your site, it works in favor of giving the customer a good experience so that they revisit and recommend. 

A search option is one of the best ways to help customers navigate easily and find the relevant product they want with minimal time spent. You need to optimize your product categories to be more searchable in your site search. You can also experiment with meta keywords and title tags. If it’s all too much, there are site search tools available to help you optimize your internal search results to increase conversions.

5) Dive into technical and on-page SEO 

There are a few steps you can take here. First, if you haven’t already, learn to use Google Analytics and Google Search Console. There are free quick courses from Google available online. These tools are essential to any website and will give you deep insight into how you well your site does in organic results. 

Second, you can run an audit on your site by crawling it using tools like Beam Us Up or Screaming Frog. This helps audit your site and find broken links, duplicate content, missing alt text, etc. You can also keep track of pages with errors through Google Analytics.

Third, ensure you use target keywords, have original content that’s structured according to H1, H2, H3 format. Use custom meta descriptions and optimize your title tags to be around 55 characters. This is because, in search results, anything exceeding this might get cut off. 

SEO, when done right, can massively increase your visibility, traffic, and conversions. It’s a great way to promote your eCommerce site especially since it cost you nothing but a little effort! 

Posted in e-Commerce General

Personalized stores for Magento and Shopify retailers to improve conversion

Posted on September 4, 2019 by


Every one of us has a unique interest and preference in the food we eat, the clothes we wear, the gadgets we use, the movies we watch, etc.  People who shop online also have their own interests, and their browsing pattern reveals the same. Each visitor’s browsing behavior is unique and different from that of the rest. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the online store to display unique products to each visitor based on their interest. The store records the actions of each visitor and delivers tailor-made results to each visitor. In online stores, personalization can be provided through recommendations, site search, and personalized stores.

What is a personalized store in eCommerce?

A personalized store is a collection of curated products based on a visitor’s interest displayed as a listing page or recommendation widgets. They reduce product discovery time and hence improve visitor engagement.

How personalized stores work in Amazon?

Amazon is a global leader in eCommerce and its success story is definitely a lesson for the retail world. Amazon makes a personal appeal and brings the visitors repeatedly to its store. The personalized store provides readily available suggestions tailor-made to the visitor based on their past browsing pattern. 

This personalized space has dynamic widgets such as ‘Related items you viewed’ , ‘Inspired by your browsing history’ etc. As stated, they reduce the time to discover products and easily trigger the visitor’s interest to purchase them.

Tagalys’s My Store

‘My Store’ is a completely personalized space that displays product listing pages based on the interest of each visitor. Retailers report online visitors who enter “My Store” convert at a 4X higher rate than the overall site conversion. 

‘My Store’ gives Magento and Shopify retailers an opportunity to create personalized space similar to the Amazon store, without a large engineering investment.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

How to Increase Online Sales Fast and Gain Initial Momentum for your eCommerce store

Posted on September 3, 2019 by


Running an online store seems like a lucrative business, and it surely is – if you know how to do it right. Now, there have been instances where very enthusiastic store owners poured their heart and soul into opening an eCommerce website, only to see barely any sales or traction. It’s disheartening when you’ve done everything right – you have great products, good pricing, a smart team of people – but nothing seems to be working! 

Well, don’t be discouraged. There are plenty of techniques to use to make your store popular and wildly successful! It’s a matter of identifying different areas and giving the right amount of attention to the ones that can significantly boost sales. 

When implemented right, these tactics will definitely work to increase your brand awareness, the visitors to your site, and boost sales and revenue. 

how to increase online sales fast

Quick Tips to Increase Online Sales Fast

1) Try unsustainable things

At the start, it’s all about getting traction and gaining momentum. How do you get your store noticed? How do you showcase customer reviews on your site if you don’t have enough customers? At the start, it’s not about finding efficient methods or long-term ones. Sustainability takes a back seat. It’s about getting your name out there and getting people to try your products! Here are a few tips that might help:

  1. Reach out to your personal network to see if anyone is willing to try the product and give you a review. 
  2. Send samples to Instagram influencers or celebrities and hope they give you a shoutout. A good bet here is to target local celebrities or those who are particularly interested in a niche product you have. For example, if you’re selling pet products, and you know a local singer who loves dogs, you could always send a few samples and politely tell them you’re looking to expand your reach and would greatly appreciate a little boost from their end. 
  3. Bring your A-game with a nicely worded email and reach out to bloggers or people in your industry to see if they would be willing to mention you in their articles, or write a piece on your story. 

These are just a few ideas. You can brainstorm to get more ideas depending on the type of store you have, the products you’re selling and the story behind it.

2) Delve deeper into SEO 

It’s surprising how many people think about SEO = keywords. SEO is a vast subject and takes time to learn and implement. But the effort is worth it. If not you don’t have the time to dedicate to learning the subject, hire someone who can do it for you. Some of the basics of SEO include 

  • Using anchor text to hyperlink relevant pages
  • Building backlinks from authority websites
  • Using the right keywords with an optimal keyword density
  • Carrying out on-page SEO
  • Having a great title, meta description, and short URL

Now all these SEO tactics have been mentioned over and over again. When you research online, you’ll find SEO to be defined as getting your page to rank by optimizing pages for keywords. In reality, the main principle of SEO is to ensure user satisfaction. This is not something new, it’s been around for years – check out this article by Moz way back in 2013. Though difficult to quantify, Google does have algorithms that are able to predict if the user was satisfied by analyzing bounce rates, click-through rates, etc.

You need to ensure the experience of the user is engaging and interesting. If the user is not satisfied, they will bounce and choose another website. So while paying attention to the basics mentioned above is important, you need to take care of other things that will boost the experience of the user, such as:

  • Optimize the speed and performance of your website
  • Create an easy-to-use interface
  • Make your website easy to navigate
  • Use merchandising techniques to give customers easy access to more related options
  • Speak the truth, don’t sell false claims. It never sits well with consumers
  • Provide visitors with original, useful information that adds value

3) Check your marketing strategy

Sometimes store owners tend to go with the strategy they know well or are at least familiar with. Some may use SEO, some may use Facebook ads, while others may leverage eCommerce platforms like eBay, Etsy, and Amazon. But the problem with using what you know is that it may not be the right strategy for the product. 

If you’re selling a product that caters only to moms, you might do well using social media – targeted paid ads, being active on mom groups, and following all the right people. If you’re selling a product that can be easily copied, you need to strategize to blitz the market so that you build your brand quickly and people know you’re the original one. In this case, using SEO may take up to 3-6 months to show results, and by then, you might’ve lost the opportunity. 

You need to analyze your product, it’s target customers and the market effects to find what works best for you. You can even check out online marketing platforms that can help give you the insights you need to boost sales.

Here is a recommended read about 50 simple marketing strategies proven to increase sales online from Ignite Visibility.

4) Online marketplaces

Platforms like Amazon and Etsy are a great way to get exposure for your brand and products. You don’t have to sell exclusively through these platforms. Instead, you can list select products to gain visibility and inculcate interest in customers. Those interested can visit your own site where they can browse the full catalog. 

5) Email Marketing

One of the fastest channels to increase sales is email marketing. Use marketing automation to automate the process and be as personalized as possible.
Welcome your new subscribers – Send at least 3 emails for 14 days from the time a visitor subscribes to your mailing list.
Abandoned Cart – Return customers who have shown interest in a particular product with a unique benefit (free shipping, discount) based on the products they have in the cart.
Post Purchase – Email customers who have already purchased from you and are satisfied with your products and ready to make another purchase.

A must-have eCommerce marketing automation platform is Flashy, they have everything eCommerce marketer needs to increase sales fast (email marketing, marketing automation, intelligent popups, SMS and more).

Wrapping up…

Optimizing SEO, spending money on ads and upping your marketing strategy will be for nothing if you don’t have a well-performing site ready for your visitors. Just like we keep our houses clean for guests, we need to keep our website stores neat and tidy for visitors. Products should be laid out according to the user’s intent. 

Customers like to have easy access to recommendations for related products. Having a site search enabled also works in your favor as it allows the customer to find what they want easily. Implementing this manually might be a bit of a task, which is why there are services like Tagalys, to help you with it. 

We hope after reading this you’ve got all the answers you need to up your game and drive more sales to your site!

Posted in e-Commerce General

Product Page Optimizations to Positively Impact Magento & Shopify Conversions

Posted on August 28, 2019 by


All your efforts in creating the perfect eCommerce site and promoting it through ads, social media, and SEO, they all ultimately lead the customer to your product. The aim of the game is to get them to buy!

While everything else works in driving traffic to your website, it can be fruitless if you aren’t able to convince them to make a purchase. So while listings and promotions play an important role, the onus finally falls on the product page.

Now there are a lot of suggestions out there but they’re more or less the same ideas. We know the basics of product page optimizations – use high-quality images, including more than just one picture, add detailed product descriptions and customer reviews. But even after all this, if you’re not seeing conversions, then you need to step it up and improve your product pages. 

After reviewing what works for our customers, we’ve compiled a list of recommended tips:

1) Bold and clear call to action

The product has to take the spotlight, but your call to action should come next. It should be clear and visible right upfront. If a customer has to scroll to see “Add to Cart” or “Buy Now”, you could stand to lose out on purchases. 

Another thing to bear in mind is knowing where to be creative and where to be straightforward. We know customers just want to buy the product, so simple wording in a legible font works. Adding a CTA “Be special today” to buy flowers can make the customer’s experience unnecessarily complicated. Save the personal touches for other aspects.

An example of a good CTA is illustrated in the image below – a product page. The call to action is a simple “Add to Bag” and prominent. It’s at the top of the page and doesn’t require the customer to scroll. 

hips-and-curves-ecommerce

2) Add bonus benefits

Taking the same example as above, the additional perks such as free shipping and free returns is clearly indicated right under the CTA. This draws the attention of the user and answers the important questions they have in mind: 

  • How much is shipping going to cost?
  • What if it’s not satisfactory? Can I return it?

A study revealed that 9 out of 10 consumers feel that free shipping is the number one incentive when it comes to online shopping. So it needs to be highlighted if you do offer it. 

3) Take care of mobile users

Google has been harping on websites being mobile-friendly for a long time now. And rightfully so! Currently, 60% of visitors access your store on their mobiles first. But it’s not just about having a mobile presence, you also have to ensure the user has a great experience. 40% of shoppers will go to a competitor after a bad mobile experience.

Optimizing your product pages for mobile customers can have a positive impact on conversions. To do so, you need to consider the mobile user interface – how quickly it loads, how easy it is to navigate and how appealing the design is. Apart from this, keep in mind that the user’s screen is much smaller, so content needs to be crisp, short and convey the message quickly.

Threadless has a great mobile-friendly version. When you land on the products page, you get all the options you need neatly fit into the mobile screen.

Optimizing your product pages for mobile customers can have a positive impact on conversions as the majority of people are migrating towards shopping on their phones.

4) Take images and videos to the next level

Well, in the beginning, it was ‘use more than just one image’ to give the customer a good perception of the product. With rapid advancements and so much competition, the eCommerce space has to be innovative. There have been times where a customer may have bought a t-shirt based on an image of the front, only to realize when it arrives that the design at the back is not something they like!

Check out how Away does it with their 360-degree view along with a neat video. You’ll also notice that their call to action stays grounded while the description is movable.

Another tip here would be to show how the product can be used in real-life situations. For example, this is how Fhoca.com depicted a passport holder to show its functionality.

FHOCA-eCommerce

5) Reduce the purchase hesitations and obstacles

On your product page, it’s important to display vital information that the user needs to know. Ask all the right questions and address the main wants and desires of a customer – pricing, discounts, features, shipping, estimated date of arrival, etc. 

But despite this, customers abandon carts and exit the page because they faced a hindrance. To overcome this, a support chat plays an essential role where customers can reach out and have their questions answered immediately. 

You can also add links to tutorials, guides, and FAQs to help the customer address pain problems. 

Wine.com has a well-optimized page that gives customers the discount available upfront. They have links to find pickup locations, contact them or chat with customer support available. They also give options to search and ship to your location.

6) Invest in product recommendations

We know that people now consume information at a very fast pace. So a visitor is not likely to sort through hundreds of items to find one that they like. When a user searches for a product, they like to be given similar options that would interest them. 

Amazon runs this technique at an expert level. They display items similar to the one you searched for based on the journey of other customers. So this gives you more options to find the one that meets your requirements or desires.

Amazon also gives you options of other items you might need to buy along with the main product. In the image below, we see a trolley, covers and an extended warranty. This method of cross-selling helps increase the number of items sold and the average order value.

To do this well, you can use product recommendations from Tagalys that give merchants a variety of options to choose from. Using data APIs, merchants also have the chance to customize these recommendations to ensure it exactly matches the store’s requirements. 

Remember, the job isn’t done after getting traffic to your site. It’s only the beginning. Give your product pages the attention it deserves in order to see a rise in conversions. For more tips, here’s a recommended read.

Posted in e-Commerce General e-Commerce Product Recommendations

Creating Product Listing Pages for Magento and Shopify eCommerce stores using smart category conditions

Posted on August 22, 2019 by


In brick and mortar stores, you can see products arranged in separate aisles in categories such as ‘Dresses’, ‘Tees on sale’, ‘New Arrivals’, ‘Under $50’, etc. This helps the visitors to quickly navigate to their desired aisles and start purchasing. Arranging the products in aisles also helps the retailers to manage and organize their inventory.

Similarly, in eCommerce stores, Product Listing Pages are nothing but the online aisles. They help visitors to discover and purchase products quickly based on their interests. Listing pages account for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Considering this high potential of listing pages, It is essential for retailers to have unique and smart product listing pages.

Limitations in Magento and Shopify

In Magento creating pages like ‘New Arrivals’, ‘Sale’, or in the case of a Shopify store a minimum discount page requires a lot of human effort. The merchandising team has to spend hours of time to analyze the entire catalog and pick and position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages. They should also keep track of the inventory and update these pages if new products are added in the future. When compared to Magento, it is easier to create listing pages in Shopify but both the platform offers very limitedly merchandising capabilities and control to the retailers.

Creating product listing pages using smart category conditions in Tagalys

(Smart conditions in Tagalys to create listing pages within a few clicks)

 

In Tagalys, pages like ‘Sale’ or ‘New Arrivals’ can be created and merchandised in less than a minute. For example, the Tagalys conditions such as ‘Discount Amount’, ‘Discount Percentage’, ‘Introduced At’, ‘Sale Price’ etc can be used and desired pages can be created within a few clicks.

 

(Creating a custom ‘Sale’ page in 30 seconds using Tagalys)

Similarly, pages can also be created from attributes inherited from the Magento catalog. 

Apart from eliminating the manual effort in creating and managing pages, Tagalys pages also increase the store conversion upwards of 35%. The products in all Tagalys powered pages are by default sorted by ‘Trending’ to optimize conversion. In simple words, the products are automatically sorted in an order that is more likely to sell. Also, the Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines, thereby reducing the customer acquisition cost. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Top 5 Product Recommendation types every Magento & Shopify eCommerce store must have

Posted on August 22, 2019 by


eCommerce stores are simply an evolution of the conventional brick and mortar stores. They are growing fast because of the added advantages it provides in terms of convenience, accessibility and time-saving. This means an ideal eCommerce store should possess all the capabilities of an offline store and additionally provide the online benefits. 

One such capability that has to be inherited from offline stores is ‘Product Recommendations’. E.g., when you step into an offline fashion store, the salesperson will engage you with similar products or suggest the best selling products in general or related to your interest. These suggestions are known as product recommendations in eCommerce stores.

Product Recommendations in eCommerce stores

‘Recommendations’ is one of the three gateways through which online visitors discover products before they purchase. The other two are Site Search and Product Listing Pages. Product Recommendations are displayed in eCommerce stores as widgets. They can be grouped into a single carousel or customized by product type based on merchant requirements. They can also be personalized for each visitor based on their browsing action.

Recommendations can be of varied types each serving a different purpose. They can be shown on any page of an online store. 

The 5 popular product recommendation types every eCommerce store must have

1. Customers also viewed 

This is an aggregation of products that were also viewed by different visitors who viewed that primary product. Retail giants that store vast volumes of data, use this recommendation widget on the product detail page.

2. Customers also bought

This is an aggregation of products that were also bought by different visitors who purchased that primary product. They are generally shown in cart pages or sent as recommendations via email using marketing automation tools. This recommendation helps to increase the Average Order Value & Lifetime Value of the customer, thereby improving the store’s revenue.

3. Similar Products

These are product recommendations, where each product that is recommended is similar in attributes to the primary viewed product. ‘Similar Product Recommendations’ are best-suited for product pages. They help to engage the visitor who is close to purchasing and is looking for similar options from the primary product.

4. Best Sellers or Trending

They provide information about the products that are currently popular at the store and quickly engage or trigger the visitor’s interest. These recommendations are best suited on the Homepage. Few retailers like Walmart use ‘Trending’ recommendations in their cart page as well.

 

5. No Results Recommendations

Every retailer will experience between 12% to 21% of search results without any products. Displaying smart product recommendations on this page will increase visitor engagement and conversion. This type of recommendation can be of multiple carousels each containing Bestellers, Most viewed, Top discounts, Biggest Savings, etc. ‘No Results Recommendations’ also reduce the store bounce rate.

 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Recommendations

Conversion Optimised Sorting for Magento and Shopify Product Listing Pages

Posted on August 2, 2019 by


The eCommerce industry is advancing rapidly and is turning out to be the next battlefield for conventional retailers. These days consumers are getting busy and they expect brands to be available online to make shopping convenient. Retailers have acknowledged this need and have started to make their presence online using eCommerce platforms like Magento, Shopify, etc.,

As we all know, with the fast-growing online market, retailers are strongly competing against each other. The audience are common and each retailer wants to attract visitors to their online store & convert them. Having a diverse product catalog by itself is not going to help win customers unless you are able to effectively merchandise your online store. What consumers see online, influences what they buy. The lack of data-driven product sorting at these online stores is increasing the cost of customer acquisition, as more visitors leave the stores without buying.  Tagalys is one of the leading products in the market for predictive online merchandising, which helps retailers automatically detect products that are trending to increase CTR & conversion rate. 

Product Listing Pages in eCommerce stores

Product Listing Pages are the online aisles through which visitors discover and purchase a product. They are called category pages in Magento or Collections in Shopify. This channel accounts for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Hence Category pages have a great potential in driving up the conversion of eCommerce stores. But over 80% of visitors will drop off after 3-page scrolls of any category page at an online store.

Challenges with Magento Category pages and Shopify Collections

Most retailers use simple sorting mechanisms like “Sort by date”, “Sort by Position”, “Sales” etc., which is less effective to grab the visitor’s attention. It is essential to entice visitor’s interest within the first three page scrolls to achieve conversion. In Magento and Shopify eCommerce stores, merchandising these category pages is a time consuming and laborious task. For stores with many products, it is humanly impossible to pick the best performing products or predict if a new product is likely to sell well in the future. Also, small-sized eCommerce retailers will find it difficult to use their productive resources to manually merchandise the pages. The inability to predict which products are most likely going to perform, based on past engagement data, impacts the conversion rate of the store.

How can data-driven Product Sorting make a difference in conversion?

Online visitors are always quick and they expect to view their desired products among the top results. Also, mobile visitors do not prefer to keep scrolling, due to lack of online real estate. The top 100 products displayed on any page influences the CTR (Click-Through-Rate) and conversion rate. Hence dynamically displaying the products (old or new) that are more likely to sell has the maximum impact on conversion. 

Tagalys Product Sorting – Advantages and Applications

Products in Tagalys merchandised pages are by default sorted by the trending score. This is a dynamic score and is based on the overall performance of the product and its tags across the last 30 days. This conversion-optimized dynamic sore is called the ‘T-Score’ in Tagalys. In simple words, the products are automatically sorted in an order that is more likely to sell. As over 80% of visitors click on products on the first 3 pages, T-Score sorting increases the CTR of the page as trending products are displayed on the first page. This increase in CTR & reduction in page bounce rate improves the page ranking in web search engines.

(Conversion Optimised Dynamic Sorting in Tagalys)

Tagalys Performance in Magento eCommerce stores

Leading Magento retailers across all verticals on an average have recorded a conversion improvement of 25% upwards by using Tagalys. The Tagalys merchandised pages also attract more traffic to the store as they are dynamic in nature. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

7 Key Automation Ideas for a Successful eCommerce Store

Posted on July 24, 2019 by


Tasks we thought only humans can perform are being taken over every day by automation or robotics. Driving full speed ahead, technology is changing our world with every passing second. But since it draws out personalization, where do we draw the line with automation when it comes to business?

On one hand, customers demand that their experience be smooth and quick. But on the other hand, a lack of personal touch drives them away. 

As your eCommerce business scales, tasks become more tedious and complex and you have more things to handle. It becomes difficult to do everything manually. You’re left with no choice but to automate certain tasks. 

Striking a balance between the two becomes difficult. For instance, while automating customer service with a chatbot, you need to know until wherein the conversation can you let the chatbot run, and where you need to turn it over to a customer representative. The key is knowing where to automate and where to keep it real. 

eCommerce Automation

We’ve got 7 ideas for eCommerce automation that will help you run your business smoothly without compromise to customer relationships.

1) Scheduling sales 

It’s human nature to love a good deal! With so much competition in the market, sales occur quite frequently now, and to top it off, stores let customers know that a sale is coming up in a few days or a few hours to build momentum! 

If you have price changes coming up – be it a small promotion or a gigantic sale – you need to predetermine the time period and the discount rate and automate the process. If you have a big enough store, it’s simply impossible to manually tweak prices when you want to go on sale. 

Once you automate the process, when the sale goes live, price changes are automatically rolled out. Flow by Shopify is one such tool that enables you to do this. This saves you a ton of work and brings down error rates.

2) Rolling out new products 

When you launch a new product or range of products, you not only have to handle putting it up on your website, but you also have the tasks that follow – publishing them on social media and other marketing and sales channels. Automating this process will save a ton of time and reduce the manpower required. This will help you bring down costs and also free up your schedule to focus on more important things.

There are tools available that allow you to preload your new products and have them automatically published on your store’s website, while it also rolls out onto all your sales channels. But remember, as much as we want to automate, when it comes to social media and emailers – it’s best to add a bit of personalized touch in them. You can try out tools like IFTTT that allow you to market products on multiple channels in a single go.

3) Managing out-of-stock products 

When you have a large catalog, it becomes hard to track inventory. There are apps that will allow you to automate inventory as well. When it comes to out-of-stock products, however, things become a bit more complex. Your marketing and advertising teams need to know not to promote these products until their back in stock. 

Imagine a potential customer sees an ad on Facebook for a product they are interested in, but when they click on it, they find out it’s out of stock. Not only do you lose a potential customer but you also wasted your advertising budget. 

So we think automating this area would make your business more efficient. When a product goes out of stock, it will automatically be unpublished and your teams would be notified so that they can pause promotions. Tools like Ecomdash and Contalog can help you manage inventory.

4) Reduce cart abandonment

Customers abandon their carts for various reasons. While for some it’s a personal habit to window shop and not to spend money on things they don’t need, for others, it’s because they realized they weren’t getting a good deal. No express shipping, surprise shipping rates, and complicated checkouts are some of the main reasons potential customers abandon the shopping journey. 

You can automate certain things in this stage of the journey to give the customer an extra push to buy. By adjusting prices during checkout and adding the reason – such as buying a combo, buying a certain quantity, discounts already applied – will give the shopper a sense that they are getting a good deal. You can also have discounts automatically applied to certain customers that have been tagged as “subscriber” or “gold member”.

Apart from this, if you are shipping globally, it goes without saying, showing the customers the rates in their own currency makes things much simpler. You wouldn’t want them doing calculations and conversions to figure out how much it’s costing them. 

Today there is a bunch of apps that have automated email features to send out reducing cart abandonment emails in order to save you time, and one of the most effective ones is an all-in-one marketing platform Growave. Its automated emails work as a reminder to purchase things that customers liked or will need in the future. For example, if your store’s visitor viewed any items and put them in a wishlist but never actually bought it, Growave will send a friendly reminder email about the items he liked. Those emails have a high rate of openings and usually turn a one-time visitor into a customer.

Growave is the all-in-one marketing platform that helps Shopify brands reach their audience, engage users and increase conversions with ease

5) Automating Payment Options 

What would we do without payment gateways? From only being able to use a credit card online, now we can shop with debit cards, internet banking, wallets, and so many more options! But not all options are available to all customers and all locations. 

You can automate your checkout to show and hide payment options to customers based on their device, location and order history. This makes it simpler for the customer and gives them options that make it easier for them to complete the transaction. Here too, Shopify’s Flow does the trick well.

6) Fraud Prevention

Compared to the chances of online fraud, shoplifting was much easier to contain. Customers, as well as businesses, face problems of fraud. 

Luckily now there’s a way of tracking it automatically. The market runs aplenty with anti-fraud products like Subuno, Riskified, and Signifyd. While scammers might be smart, you can be smarter. By using indicators and risk analysis automation, you can identify high-risk orders. This can be done by checking IP addresses, past patterns originating from the order location, customer behavior, and more. 

You can also automatically notify the security team to review the transaction. By doing so, you can reduce the risk of reverse charges and transaction disputes. This not only saves you money but also safeguards your brand image.

7) Identify and tag customers

It’s not an easy task to figure out which customer likes what. Through analytics tools, you can find out quite a few vital details about customers that will help you tailor your advertisements and enhance their experience. But it does require work on your end to identify and categorize customers. 

Well no more! It’s time to start automating these tasks. Based on a customer’s search, their source of origin, their time spent, their purchase history, their payment choice, etc., you can have them tagged into different segments. A tool like Metrilo can help you tag customers easily, and therefore, identify their needs so you can cater to them more efficiently. At the end of the day, as a business, the most important task is to keep the customer happy from start to end – with the goal of having them make a purchase and be a returning customer.

So there you have it! 7 ways you can automate parts of your business so that it runs smoothly. But wait, we have an added bonus! While there are so many things that can be automated in an eCommerce store, there’s one crucial thing we can’t leave out. While listing your products, you can’t spend hours on end arranging them and figuring out what’s best-selling, what’s trending, and which customer would like what! It’s simply not feasible and if you want to be successful, it’s just not an option to do it manually. There are services like Tagalys that use predictive technology to sort through your site and optimize your categorization and sequencing of products. This helps tailor and enhance your customer’s experience leading to a higher conversion rate.

It might take a bit of time to adjust to automation and you need to make sure everything works fine. We suggest you try it out in stages rather than implementing everything in one go! 

Once you’ve got these steps in place, you’ll have so much more time to focus on other things – like keeping that personal touch with customers! 

Posted in e-Commerce General

8 eCommerce Tips that Gives You More Control Over Sales and Conversions

Posted on July 24, 2019 by


If you own an eCommerce business, conversion rates should sit at the top rung on the ladder. If thousands of people visit your site and don’t buy anything, not only does this affect your revenue, but it will stunt your scalability as well. 

Conversion rate means the number of visitors who convert into customers, meaning they, ultimately, buy something from you. 

The eCommerce market is booming because customers prefer to shop online at their own convenience, and comfort. But a thriving market also means fierce competition. Customers are looking for the best user experience and will easily bounce from your site to another for two reasons:

  • They don’t get what they’re looking for 
  • They find something better elsewhere

You have just a few seconds to capture the visitor, give them the best experience by making sure they not only find the product they came for but also get the service they desire. 

eCommerce Tips

We see site owners do everything right and still struggle with conversion rates. So we’ve put together a list of 7 eCommerce tips you could implement to improve your site which will enhance the visitor’s experience and, ultimately, has a positive effect on your conversion rates.

1) Live Chat 

Providing your visitors with a Live Chat Support is a proactive step you can take to ensure your visitors get all the help they need. Since you can’t have salespeople walking around the store to help potential customers, you need to give them some options for them to reach out to you. This way, you ensure that they get answers to their queries and don’t leave the site due to a lack of information. 

If you choose to implement this, you need to make sure your customer representative is prompt to reply. You could use AI to ensure at least the first few responses are taken care of immediately till a representative can get to the chat. You can go even further and use an eCommerce focused conversational marketing platform. For example, Gobot has a deep Shopify integration, utilizing live chat and eCommerce chatbots, making it easy to proactively address website visitors and grow revenue.

A chat that keeps customers waiting too long can defeat the purpose of it. What customers are looking for is quick responses with accurate answers. 

2) Video Descriptions/Trailers

If you haven’t already done this, you’re missing out on conversions for something so simple. It’s a no brainer that potential buyers love descriptions. The modern-day customer likes to be well-informed. When it comes to online shopping, we can’t tell how it’s really going to look or feel. Customers go by reviews and your product description. 

Videos may work well for some products like video games, laptops, phones, etc.

You need to keep in mind what your product is and who your customers are. Keep your videos concise and short but include all the relevant information. Your customer is probably not going to stick around for a long slow descriptive video. Videos are a great way to get creative and connect on a higher level with your customers.

3) Cross-sell and upsell 

This might just be one of the most lucrative merchandising tactics. Upselling involves suggesting higher-end products, better versions or models to customers that might better fulfill their needs. Cross-selling displays products the customer might also like.

Before you introduce this to your eCommerce site, you should have a good understanding of your customers. You need to showcase products that are relevant to the customer’s search. This would help greatly improve your Average Order Value.

It’s human nature to always want a good deal. Showcasing “Frequently bought together” items with a better price can persuade customers to buy more.

Amazon saw a 35% rise in sales when they introduced upsell in 2006 with “Customers who bought this also bought this”. If done right, this is a sure shot at increasing conversions.

4) Messenger Marketing 

Even though Messenger doesn’t have the same reach as email, there is one area where Messenger performs better than any other digital marketing channel, and that’s engagement. Nearly all messages will be read and half of them result in a click. This results in immediate revenue increases. Typically, Messenger marketing apps report 7-15% sales increases within 30 days. Getting started with automated campaigns such as abandoned cart recovery could not be easier. For example, Maxwell‘s Messenger Cart Recovery app runs your campaign on auto-pilot and offers multiple ways to grow your subscribers.

5) Try different formats 

Sometimes you might be seeing low conversions simply because your format isn’t appealing, or it’s too chaotic. Just switching things up and getting a more user-friendly layout might be more effective than you think. Customers like things to be easily accessible and quick. 

You might just need to categorize your content better so that it makes it easier for customers to maneuver through your site and find what they want faster.

6) Shipping and packaging 

Customers have reached a stage of wanting it now. Many websites offer 1-day delivery options and customers are willing to pay more for it. Rather than going out to the store, they’d like it to arrive tomorrow or in the next few days. Getting faster shipping options can be tremendously helpful in convincing the customer to buy your products. 

Customers are known to abandon their carts when they see that the product is going to take a long time to arrive. They also bounce when they see high shipping charges and taxes. Unless you’re selling very niche or rare products, free shipping, needless to say, is always a boon. 

Apart from this, customers love custom packaging that stands out from others. Eco-friendly packaging is becoming wildly popular now. 

According to a study by Dotcom Distribution, 61% of shoppers were more excited about the product when they saw unique packaging. You’re likely to get more returning customers.

7) Don’t be afraid to boast

If your product is better than the competition’s, highlight the aspects that make it better. It’s best not to put someone else down, but there’s no harm in giving yourself a boost. 

For example, if you’re selling a battery that you have tested and proven it lasts longer than your competition, put it out there! Customers need to know what you’re better at. 

8) Try out A/B testing 

This is a way of comparing two versions of a webpage to see which one performs better. Also known as split testing, A/B is essentially a way of pitting two or more versions of the same page against each other and finding out which one works the best. By running these tests, we can simply eliminate guesswork. 

So even if it’s a product page or just a blog page, you can test out two versions of layout, format, title and see which ones the customer prefers. 

eCommerce can be a tough market to just survive let alone thrive. But playing the game right, strategizing your brand and products, and above all, catering to your customer’s every need can make you one of the top players. 

Remember, you don’t have a salesman at the front door or in the aisles of your store to greet and assist your customer. So you need to replicate the same service using other virtual methods. Tagalys enables you to have something like a virtual salesman. Using predictive technology, Tagalys ensures your website knows which products have high possibilities of conversions and displays it to customers accordingly. It also gives you control of curation, categorization, and customization. 

Once you replicate the duties of a great salesman on your online store, you can be sure to see customer satisfaction rise, and naturally, conversions will follow suit!

Posted in e-Commerce General