Tag: ecommerce


Looking for a Reflektion alternative for your Shopify or Magento eCommerce store?

Posted on January 24, 2020 by


Merchandising solutions are inevitable today since eCommerce platforms like Magento and Shopify provide only limited options to optimize their store. The default features provided by these platforms are primitive and do not help to thrive in the increasing retail competition.

Rated 4.8/5.0 in G2, Tagalys is a high performing online merchandising engine for Magento & Shopify stores. 

Tagalys’s solutions include Intelligent Site Search, Product Listing Page merchandising & Product Recommendations to increase the conversion of your online store. 

Tagalys offers custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between Reflektion & Tagalys*

 

Monthly pricing starts @

Reflektion Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)

Ideal for

Reflektion Tagalys
** Retailers with annual online revenue between $500K to $20M

Site Search

Reflektion Tagalys
Conversion Optimised Search results    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions    
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches    **
Merchandising Rules (Universal)   
Product Pinning (Hero Products)   
Search Results Personalisation   
A/B Testing   ✓ x

Product Listing Page Merchandising

Reflektion Tagalys
Conversion Optimised Sorting     
Product Sequencing (Basic)     **  
Product Sequencing (Advanced)
    **  
Listing Page Generator     **  ✓ (Patent Pending) 
Universal Boosting      
Product Pinning (Hero Products)   
Product Pinning (Scheduling)   
Personalized Store  x
Listing Pages Personalisation    x

Product Recommendations

Reflektion Tagalys
Personalized Recommendations  
Best Sellers / Most Viewed / Most Popular  
Similar Products  
Cart Page Recommendations  
Customizable Recommendations     **
Embeddable Recommendations   
Recommendations to emails   x
A/B Testing   x

Why should you switch to Tagalys?

Schedule a demo now! 

Comparision of Reflektion & Tagalys rating

Reflektion & Tagalys rating

Customer Satisfaction Score (Net Promoter Score)
Reflektion Tagalys
 **  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 20, 2020
**Data publicly not available as on January 20, 2020
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Looking for a Certona Alternative?

Posted on January 13, 2020 by


Just like offline stores, eCommerce stores also require merchandising to attract visitors. It is the art & science of determining what products to display at a retail store. 

Rated 4.8/5.0 in G2, Tagalys is a high performing online merchandising engine for Magento & Shopify stores. 

Tagalys’s solutions include Intelligent Site Search, Product Listing Page merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements.

Sign up and kick start your 28-day free trial now!

A quick comparison between Certona & Tagalys*

Monthly pricing starts @

Certona Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)

Ideal for

Certona Tagalys
** Retailers with annual online revenue between $500K to $20M

Site Search

Certona Tagalys
Conversion Optimised Search results    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   **
Query Stemming    **
Partial Search Matches   **
Boosting Rules (Universal)   **
Product Pinning (Hero Products)   **
Search Results Personalisation

Product Listing Page Merchandising

Certona Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting  **  
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x

Product Recommendations

Certona Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations
Customizable Recommendations **
Embeddable Recommendations **
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Certona and Tagalys comparison

Certona and Tagalys Comparision

Customer Satisfaction Score (Net Promoter Score)
Certona Tagalys
 **  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 10, 2020
**Data publicly not available as on January 10, 2020
Posted in e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search Uncategorized

How to Get Your eCommerce Store Ready for the Voice Search?

Posted on January 9, 2020 by


Siri, Alexa, Cortana, and Google assistants are becoming popular at a high rate, so you must upgrade your eCommerce store to keep up with the voice search trend.

voice search device

Amazon Voice search

Image source: Unsplash.com

In fact, there are 1 billion voice queries per month, representing 20%, and that will rise to 50% of all searches in 2020.

Today, you can use voice commands to search the web, make a call, write a message, update your calendar, order a pizza, and also control your smart home and devices.

The voice search gives people with visual and motor skill impairments the power to use the internet and modern gadgets.

Optimizing your eCommerce store with a voice search feature will also improve accessibility, meaning an increase in traffic and sales.

The Growth of Voice Search

Voice search is way different from a regular search as the input phrase is more of a conversation with an Artificial Intelligence assistant.

For example, regular search “Cheapest hotels in Miami,” while voice search “Siri, which are the cheapest hotels in Miami?”

Research shows that people prefer searching for simple information using voice, and most people have a digital assistant in their smartphones. 

The trend is on the rise so don’t get left behind.

Multiple studies show the rise of voice search usage and the market.

  • By 2022, 55% of all homes in the US will have a digital assistant.
  • Voice shopping will account for $40 billion in 2022.
  • In 2017, 1 in every 4 consumers used the voice assistant to shop for the holidays as per the Voicebot reports. 

Regardless of the crucial impact of voice search, 66% of markets are not willing to consider voice search.

However, you can do the following things to organize your eCommerce store for a voice search.

Make Your Ecommerce Store Ready for Voice Search

You want to reach consumers who search for products using voice to find your store. 

Then what should you ensure the voice queries lands on your site? 

Besides the normal search engine optimization, there other crucial upgrades you need to do.

#1 Target Conversation and Long-tail Keywords

Spoken Language differs from the written language, so you will have to target long-tail and conversation keywords, which are more similar to voice queries.

They are fewer competitors for such long-form keywords which means it will help you rank higher. 

Therefore, treat voice searches as a conversation between the consumer and the device they are using. 

Create all possible questions that they might ask. Then mix up different phrases and terminology to cover all the ways of asking a question.

For example, a person wants to find the best place to rent a house in New York — they would type “Best place in New York to rent houses” while a voice search sounds like “Hey Google, what is the best place to rent a house in New York?” 

There are online tools that you can use to analyze, find conversational and long-tail keywords such as Google Analytics, Moz Pro, Google Search Console, and Unamo.

#2 Edit your Content to Sound More Conversational

Content matters a lot to search engines, and thus you should write quality content and optimize it to a conversational tone. Voice search is in the form of questions, and your eCommerce store FAQs go a long way in attracting voice searches.

You can also format your blog posts in the form of an interview to target the voice searches with the interview questions. 

Add videos, podcasts and transcribe them into blogs.

#3 Restructure your Website

Integrate AI-powered search options in your website search bar and chatbots, which helps to improve user experience. 

In addition, add schema markup tags, which tell search engines what your content is all about and also contribute to snippets, which give your store star ratings. 

Improve your website speed as voice search requires fast and quick results. Invest in more powerful servers and compress your image without compromising the quality.

#4 Aim for the Local Search

Start by claiming your Google My Business to put your company information out there, including reviews, location, and website.

Research shows that mobile devices often give local based results and, therefore, win the local market first and then expand outside. 

List your products on Google Shopping to ensure they appear when Google Assistant users search for similar products.

#5 Understand your Customers

Today, people are quickly adapting to voice searches from using it on their phones every day to buying digital assistants for their homes. Voice search has also revolutionized the industry technology where machines can now recognize and interpret spoken commands.

These machines function by converting analog voice to digital signals, which are then interpreted by natural voice processing algorithms of artificial intelligence.

Therefore, understand the consumer so you can be able to expect their questions and how to respond well. One way you can get to understand your prospect is by conducting direct marketing where you get to interact with customers one-on-one. 

Perform detailed market research to identify your target group pain points to provide the best and relevant solutions. 

It’s good to note that users who do voice searches are mostly on the move and are usually communicating with a mobile device or assistant on the go. Therefore, optimize your store for mobile.

And by doing this, you will be able to attract voice searches to your eCommerce store.

Voice Search Will Dominate the Future

People are getting more used to depending on smart devices such as smart homes, smartwatches, kitchen, and fridges, which make life more comfortable and convenient.

Therefore, voice search will keep on growing, and you should be ready for the shift.

Internet of Things has also contributed to voice search growth by connecting multiple devices allowing them to communicate with each other to solve problems faster.

Ensure that you invest in voice search by optimizing your site, using long and conversational keywords. 

Additionally, reshape your content to include more voice search-oriented material, which will help search engines to recognize your site when consumers do voice searches. And then you will be ready for the voice search.

About the author

Lisa Michaels is a freelance writer, editor and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.

Posted in e-Commerce General

Looking for an SLI Systems Alternative?

Posted on January 6, 2020 by


The eCommerce industry is highly competitive today and online retailers must use merchandising solutions to thrive, succeed & improve profitability. Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 at G2 Crowd.

Tagalys provides products like Intelligent Site Search, Product Listing page Merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing for merchants with more than 25000 monthly engaged visitors, based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SLI Systems & Tagalys*

Monthly pricing starts @
SLI Systems Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)
Ideal for
SLI Systems Tagalys
Large Enterprise Retailers with annual online revenue between $500K to $20M
Site Search
SLI Systems Tagalys
Conversion Optimised Search results    
Popular/Trending Searches **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches   **
Boosting Rules (Universal)   
Product Pinning (Hero Products) **
Product Listing Pages Merchandising
SLI Systems Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting    
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x
Product Recommendations
SLI Systems Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations **
Customizable Recommendations **
Embeddable Recommendations
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Customer Satisfaction Score (Net Promoter Score)
SLI Systems Tagalys
27  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 02, 2020
**Data publicly not available as on January 02, 2020
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Which is the best Product Recommendations engine for Magento & Shopify eCommerce?

Posted on December 31, 2019 by


A visitor stepping into a brick and mortar store is greeted by the salesperson and they are always available to recommend the best selling, new arrivals or popular products at the store. Dynamic “Product Recommendations” in an eCommerce store tries to replicate the same visitor experience in an online store.

Product Recommendations are known to drive 35% of the revenue at Amazon.com and hence online visitors tend to expect the same online experience from other stores.

Considering this high potential, the placement of product recommendations has to be at the appropriate locations for the best results. For example, “Similar Products” is relevant only at the product detail pages. Displaying ‘Similar Products / Also viewed” recommendations at the home page will be inappropriate.

Below is the list of Product Recommendation types and its preferred location at an online store

  • Home Page – Bestsellers / Most Popular / Personalised Recommendations
  • Products page – Similar Products / Viewed Also viewed
  • Checkout page – ‘Complete the Look’ / Frequently bought together
  • Product category and listing pages – Bestsellers/New Arrivals specific to the category

Online retailers need to considers many factors such as features, performance, pricing, onboarding, support, etc before selecting a vendor to serve their online product recommendation needs. Below is a comparison of various Product Recommendation providers and their features.

Comparison of various Product Recommendation providers and their features*

Tagalys SearchSpring Nextopia UNBXD Attraqt CLERK.IO
Monthly Pricing starts @ $129 (Magento) $499.95” $395” ** ** $89
Pricing based per 25K visitors who load Recommendations ** ** ** ** 50K Slider views
Personalized Recommendations   **    
Best Sellers / Most Viewed / Most Popular  
Similar Products  **  **  **
Cart Page Recommendations    ** **  
Customizable Recommendations    **  ** **  **  **
Embeddable Recommendations   x x  x   x  x
Also Viewed/Bought x    **
G2 Rating 4.8 4.8 4.2 4.0 4.0 4.5
Inclusive pricing along with other solutions

Tagalys

Rated 4.8/5.0 at G2, Tagalys also provides value-based pricing to its customers. This means the more the visitors load recommendations the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not hits. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent conversion, increases customer ROI.

So what are you waiting for?

 

Book a demo and start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Intelligent Site Search’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors.

Check out our G2 Reviews to know why eCommerce retailers around the world love Tagalys

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on December 18, 2019 **Data publicly not available as on December 18, 2019
Posted in e-Commerce Product Recommendations

How to address ‘No Results’ for Site Search at your eCommerce store?

Posted on December 30, 2019 by


Visitors with intent to purchase prefer Site Search to discover the products of interest. Also, visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. But, every eCommerce store records between 12% to 21% of search results without any products. This is because the store does not carry products that match the query or the products are available but defined as something else in the product catalog.

Image source: baymard.com

An empty ‘No Results’ page offers nothing to visitors and negatively impacts the store revenue. It increases the bounce rate and thereby increases customer acquisition costs. Hence addressing these ‘No Results’ is vital as they have the potential to bring additional revenue.

The following are some of the ways to effectively reduce “No results” 

1. Spell Check

On average, about 3% of mobile visitors are unlikely to find products as they are prone to spelling mistakes. Also, visitors on other devices when in a hurry tend to make spelling mistakes. An auto-spell check feature helps to auto-correct and display the right results.

2. Synonyms

A salesperson in an offline store has the ability to understand queries that share the same meaning. Hence even when visitors ask for the same product with a different query, the salesperson shows them the right products. This feature in the eCommerce site search is called the ‘Synonyms

Example: Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets, Pants vs. Trousers

3. Partial Match Results

Consider a visitor in an offline store asking for a ‘Black and white striped sleeveless dress’ and if it isn’t available, the salesperson will definitely suggest other closest matching dresses. This ability to suggest the closest alternatives in eCommerce is called a “Partial Match”. Some search queries by the visitors are specific such that they do not exactly match the product catalog.  This feature eliminates a ‘No Results’ page and helps to engage the visitors.

4. Search Redirects

‘No Results’ queries can either be redirected to a relevant search query that matches the words in the search index or they can be redirected to any other URL that the merchant feels is best suited for that query.

Example: If the catalog does not contain BRAND ‘A’ and if you would like to suggest Brand ‘B’, then you can redirect Brand ‘A’ queries to a Brand ‘B’ product listing page.

5. No Results Product Recommendations

Displaying smart product recommendations instead of an empty page is known as ‘No Results Recommendations’. There is a higher probability that the potential visitor might be interested in other products at the online store. 

The No Results page recommendations can be best used by displaying different segmented carousels each containing a particular set of products. Example – Best Sellers, Top Discounts, Biggest Savings, New arrivals, Most Viewed, etc.

Tagalys 

Rated 4.8/5.0 at G2, Tagalys is an Intelligent Site Search solution for Magento eCommerce. Tagalys provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. 

Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors.  To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

eCommerce Conferences in North America in 2020

Posted on December 26, 2019 by


eCommerce Conferences in North America in 2020

eCommerce Conferences play a pivotal role in the online retail community – bringing people together to share stories and ideas, and to network with like-minded individuals. From motivational speeches and meeting successful eTailers to learning about trends and networking with folk from the same industry, these events open up doors of opportunity!

As the eCommerce realm is so dynamic, eCommerce conferences help you keep up with ever-changing market trends and technology. 

Today, we’re focusing on the conferences that span across North America. We’ve detailed the features of the conferences and how you can benefit from them. So that you can choose to attend the event at which you think you’d benefit the most. 

Top eCommerce Conferences in North America

Magento Imagine at Adobe Summit 

Magento summit

Place:
Caesars Palace, Las Vegas, USA

Dates:
29 March to 02 April 2020

About 

This event caters to eCommerce companies of all shapes and sizes. Attended by big brands, small businesses, B2C and B2B companies, for five days, it becomes the epicenter of eCommerce.

Bringing together top eCommerce leaders of the world on one stage, you can learn from their make it and break it stories. Get inspired from over 400 sessions, labs and networking events at Magento Imagine.

Lastly, it’s a great place to interact and learn about other businesses, the trends they follow and how they’re transforming their sales models and commerce strategies in line with new digital technology. 

Tickets

  • Before 15th December – You can buy an early bird ticket at $1,695.
  • Before 31st January – Advance passes are priced at $1,895. 
  • February 1st to April 2nd – Regular passes cost $2,095.

Visit the official site to pick up your pass.

NRF Retail’s Big Show 2020 

NRF

Place:
New York City, NY, United States

Dates:
11 January 2020 – Opening Receptions
12 to 13 January 2020 – Conference and Expo 

About NRF’s Retail Big Show 2020

Being the world’s largest retail conference and expo, NRF sees over 38,000 attendees from all around the globe. NRF is the National Retail Federation and this conference is one of the top ones to attend.

If you’re looking to meet visionary talent, make connections, and create your own network, NRF’s Big Show is the place to be.

With talks from over 400 speakers, you can learn from their success and failure stories. Get inspired to take your business to the next level smartly.

Tickets

The NRF Big Show is divided into two: the expo and the conference. You can buy tickets depending on what you want to attend.

Expo Only

Free passes are available for retailers. You need to claim it before 10th January 2020. Post which, the price is $50. 

If you are a non-retailer, passes start at $1,500 per head. 

There are also individual workshops that you can attend which cost $350 approximately.

Full Conference 

If you want access to listen to the speakers at the conference, the passes are more expensive. Depending on the category you fall under, passes range between $1,275 and $3,275. 

Press and educators are available at $500 per head. 

You can get more detailed information and pick up your passes here.

Shopify Unite

Shopify Unite

Place:
Toronto, Ontario

Dates:
6 to 8 May 2020

About Shopify Unite

If you run your online business on Shopify, this is one of the top events to attend. Held in Canada, Shopify Unite spans over 3 days. 

The first day you can expect to pick up your badges and network with others. The second and third days are filled with product announcements, deep-dive breakout sessions, technical workshops, and in-depth talks from industry leaders. There will also be 1:1 office hours with API support and product experts and Shopify Partner panel discussions. 

The event concludes with a celebration of the shared success of the platform and its users.

Getting a Pass

Tickets will be available in early 2020. Follow Shopify on social media or sign up for their email alerts. They also make announcements through their blogs. 

For a list of eCommerce conferences in Paris, Germany, Australia, Japan, and the Netherlands, click here.

ShopTalk 

Shoptalk

Place:
Mandalay Bay, Las Vegas

Dates:
22 to 25 March 2020 

About ShopTalk

Called the fastest-growing event in retail history, ShopTalk has become popular in the eCommerce domain. The event focuses on bringing together all levels of businesses – the big brands, tech startups, established retailers, and new-in-the-business eTailers.

Apart from these, it also includes those indirectly related such as large tech companies, internet companies, real estate developers, equity analysts, venture capitalists, and media.

You can expect to witness groundbreaking sessions, deep dives, and roundtables. There are lovely curated dinners and one-on-one meetings that give you opportunities to network. 

What sets this conference apart is its immersive visual experiences, interactive audience sessions, rapid-fire debates, and industry framework sessions.

Tickets

There are free passes available for brands and retailers. 

For others, passes start at $2,100. 

For the full pricing list, check out their official site.

RetailX

Retailx

McCormick Place, Chicago 

Dates
9 to 11 June 2020

About RetailX

RetailX caters to both eTailers and physical retailers. The conference includes groundbreaking discussions and tech talks. It gives you the opportunity to network and get exposure to big brands. The experience at RetailX can help you optimize your business and stay ahead of the ever-transforming retail landscape. A highlight of this event is the mini pop-up stores tied to charitable causes. They tell their stories while they sell amazing products. 

Note: Tagalys will be at RetailX at booth no. 1551. Come visit us! We hope to make long-lasting connections with more people from the online retail community. Our team will be available to help you learn more about eCommerce merchandising and conversion.

Tickets

You need to register to attend RetailX. 

Retailers and brands can access the Expo Hall for free. 

Other passes range between $129 and $2,599.

DX3

Dx3

Toronto, Ontario

Dates
10 to 11 March 2020 

About 

The largest retail conference in Canada, DX3 is a great place to exchange ideas, explore creative ways to drive growth and learn about advancements in technology. Bringing together three worlds of retail, technology, and marketing, you can get exposure to new trends, ideas, and what’s currently driving the present and future technology. Seminars will also specialize in eCommerce, retail, and marketing solutions.

Getting a pass 

Before 31st January 2020, passes to the exhibition are free. 

Before 5th March, passes start at $5(+HST) 

At the venue, it’s $15.

Full access passes start at $545 +HST.

Get the full pricing list here.

We hope this list was helpful in finding a conference near you. Making the choice of which one would be best to attend can be tough. Our pick this time is RetailX. Catch us at stall no. 1551 where we’ll help you learn more about eCommerce merchandising and conversion. 

Posted in e-Commerce General

Which is the best merchandising solution for Magento and Shopify eCommerce?

Posted on December 26, 2019 by


The fast-paced digitalization is accelerating the eCommerce growth rapidly in recent years. Statista says in 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. A lot of offline brands are turning omnipresent and launching their online stores every day. 

The availability of global dropshipping options has expanded the retailer’s services all across the world. Thus an online shopper has plenty of retailer options to purchase a product. All he/she has to do is to type in a query in a search engine and tens of thousands of results pop up.

Hence a lot of retailers focus on their SEO (Search Engine Optimization) to drive traffic to their stores. While most retailers succeed in bringing traffic to their store, they fail in effectively converting them into buyers. This increases customer acquisition costs and reduces the store’s profitability.

Why Merchandising is important in eCommerce?

Merchandising helps retailers to increase visitor engagement and thereby improving sales. It is the art & science of determining what products to display at a retail store and the same is required at the online store. 

Over 80% of your visitors drop off after 3 scrolls at any product listing page. Hence the top 100 products at any listing page influence your sales. Merchandising comes handy to display the products in the desired order that is more likely to sell. 

Challenges/Limitations in eCommerce platforms

The eCommerce platforms like Magento and Shopify by default do not offer or offers only limited merchandising options to the retailers. Creating and managing listing pages in these platforms are completely manual, time-consuming, tiring and not data-driven.  As a result, the pages remain static and reduces the CTR (Click-Through-Rate). Merchandising extensions and apps makes the activity easier, productive and helps in conversion improvement.

What to look out from a merchandising solution provider?

Choosing the best merchandising solution for your eCommerce store is crucial since it directly influences your revenue numbers. We recommend you to consider the below points while selecting a merchandising solution

  • Features
  • Pricing
  • Integration/Onboarding support
  • Customer support

Comparison of various merchandising solution providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt UNBXD
Monthly Pricing starts @ $199 (Magento) $499.951 $3951 $9981 ** **
Pricing based per 20K Listing page visitors ** ** Up to 600K API calls ** **
Conversion Optimised Sorting  ✓  
Product Sequencing (Basic)  ✓ ** ** ** **
Product Sequencing (Advanced)  ✓^ ** ** ** ** **
Listing Page Generator  ✓ (Patent Pending) x x x x  x
Universal Boosting  ✓  ✓   ✓
Segmented Merchandising ✓^ **  **  **  **  **
Product Pinning (Hero Products)   ✓ **   ✓
Product Pinning (Scheduling)  ✓ ** **  **
Personalized Store  ✓ x ** x **  x
Listing Pages Personalisation  x **   ✓ x  ✓   ✓
G2 Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.0
Inclusive pricing along with other solutions ^Launching in 2020 

Tagalys

Tagalys is a predictive online merchandising engine that optimizes the store for the highest conversion. Tagalys also saves retailers over 60% of their time, giving them the opportunity to invest their time in other activities.

Rated 4.8/5.0 at G2, Tagalys provides value-based pricing to its customers. It is based on visitors & not hits. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent conversion, increases customer ROI.

So what are you waiting for? 

Schedule a demo and start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Site Search’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 reviews to know why eCommerce retailers around the world love Tagalys

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on December 23, 2019  **Data publicly not available as on December 23, 2019
Posted in e-Commerce Product Listing pages

Why Word of Mouth Marketing is so Effective for eCommerce Businesses

Posted on December 26, 2019 by


Arlen Robinson is the co-founder and VP of Business Development at OSI Affiliate SoftwareHe is also the host of The Ecommerce Marketing Podcast where he discusses marketing strategies with experts from all over the world.

The eCommerce landscape is getting more competitive. Creating an online store has now become easier because of all the tools available to the public. This means that anyone who has a product to sell can now have their own online store that can be created in a few clicks. However, creating an e-commerce website is only one part of the business success journey. You also need to promote your store. This can be done easily with word-of-mouth marketing. 

What is Word-of-Mouth Marketing?

They say that word travels fast. Even in the old days when there are no media, information is still passed from one person to another. The reason for this is word-of-mouth. Every person has the ability to communicate with another and this allows them to pass the word easily. Due to this, news can travel from one person to another and spread into a bigger social circle. 

The same can happen online. News can travel fast from one person to another. And it is not done through voice. It can even be done through online content. News about something can be passed on social media and anyone from any part of the world can learn about it. Ecommerce businesses can take advantage of this by encouraging word-of-mouth marketing for their products and services. 

Word of mouth marketing examples can vary. It can come from a simple review from your customer. It can be a detailed blog post about your products and services. It can also include social posts about your products and services. The result is that it can encourage new people to find your brand and use your products and services. 

Why Word-of-Mouth Marketing Works for Ecommerce

Some of the biggest brands that grew in the eCommerce industry are done through word-of-mouth. While you may try other forms of marketing, it will not be as effective. The reason behind this is this is the only form of marketing that has the greatest capacity to grow and you can scale it up at a lower cost. 

Here are some of the main benefits of this form of marketing.

It Works Because It is Based on Trust

When you promote a new product to another person, you will need to gain that person’s trust. He doesn’t know you and he needs to get to know you first. The reason for this is that he has to believe what you are saying, He can only believe you if he trusts you. 

In word-of-mouth marketing, trust is taken out of the equation. This is because this is done by people who have already established relationships with the person who they are promoting the brand to. When this is done, the brand, product or service is shared with a family member or friend. The relationship is established and trust is already there. The result of these promotions often leads to sales because of the level of trust that is already present between the promoter and the invited.

It Works with Hot Leads 

As mentioned, word-of-mouth marketing is effective because it works with leads that are hot. These are people who have the highest chance to convert. Unlike cold calling where you are randomly targeting someone hoping that they can convert into a sale. This form of marketing already looks for hot leads that can convert into a sale. And because of that, it works.

Higher Customer Lifetime Value

Customer lifetime value is based on how long a customer is willing to transact with your brand. If a customer is said to have a greater lifetime value, it means that he or she is willing to work with your brand for a longer period of time. This means that you gain lifelong customers instead of one-time sales. This has far more value to a business for the profits that you can generate from this type of customer is greater.

 Low Implementation Cost

You’ll also like this form of marketing because it is not that expensive. Unlike Facebook or Google advertising where you have to spend thousands of dollars to get a sale, this only leverages the people who are already buying from you and relying on them to promote your products and services for you. This gives you free promotion. This means that you no longer need to constantly justify your brand and products to other people. They will promote it for you.

How to Encourage Word-of-Mouth Marketing in your Business

Knowing what word-of-mouth marketing can do for your business may have led you to think of ways on how you can have it. Well, it ultimately depends on your customers. You cannot force it. Your customers should promote you out of their own free will. 

Here are some tips or steps that you can take to encourage this type of marketing in your business.

STEP 1: Get to Know Your Audience Persona

Personas are created to have a clear picture of the audience’s demographics and other characteristics. This is designed so that the business owner cannot only understand the user. He also knows the user’s likes and dislikes as well as his behavior. Fortunately, designing an audience persona is easy. All you need to do is imagine your ideal prospective customer. From there, you can start creating your audience persona. You can list the likes, dislikes and basic characteristics of your target audience. You can also look at hobbies as well as basic needs. This will help you get a clear picture of your audience. 

STEP 2: Have a Message That Can Be Shared By a Community

Marketing today should be done for more than just getting a sale. It should be done to form a community. Brand building is no longer limited to the brand’s logo and products and services. It also includes the characteristics of the people that support it. This is the community and it embodies the brand and how it acquires new customers.

It is also important to focus on community building if you want to encourage word-of-mouth marketing in your business. As your community grows larger, you’ll have people who will immediately support you no matter what happens. They will promote your brand for you even if you don’t pay them. 

STEP 3: Give a Memorable Experience to the Customer

Your customers cannot promote you if they can’t even remember you. Recognition and recall are equally important when it comes to encouraging word-of-mouth marketing in your business. You need your potential customers to not only know your brand. They must remember it when they need to recommend something to other people. 

The key to being remembered is an experience. Customers don’t really remember the product or service that you give them. What they remember is how they felt when they worked with you. This experience can then transform into a story and this is what gets shared with other people. 

STEP 4: Give Them Something Worth Sharing

More than their personal experience with your brand, you can also create a twist or story around your brand that can be remembered by your prospects. I have seen how brands how carefully

crafted shareable videos or commercials so that their brand can be remembered easily. Products need not be retail items. There are even commercials for insurance products and it works. The key is to give the prospect a story that’s worth sharing. It is about giving them a story that they can associate with your brand. It doesn’t need to be direct but it should evoke emotion and should be easily remembered. 

To make your content easy to share, you should create a referral or affiliate program. This can be as easy as using a WooCommerce affiliate plugin or referral software. Brands like Best Drums Set Labs did this with success. 

Some Disadvantages

Word-of-mouth marketing can still have its disadvantages. While it is obvious how it can help your business, you still have to take these disadvantages into consideration when you choose to implement it in your brand marketing.

Misplaced Trust

Remember, that this works because of the high level of trust between the person who is promoting the brand to the people that they are promoting the product to. However, it is important for you to remember that the trust is on the person and not on your brand. This means that if the person starts disliking your brand, their referrals will do the same. This is the reason why you should strive to provide excellent service consistently. 

Unpredictable

You really cannot predict the results of your word-of-mouth marketing campaigns. While it is easy to launch, you don’t know if it will produce good results. The reason for this is because this is dependent on a variety of factors. It depends on your product, customer service, and community. All of these will contribute to the success of your marketing campaign. 

Also, there is freedom of choice. While there is trust between the referrer and the referral, the referral is still free to choose. They are not robots who just follow recommendations. They are still free to make their own choices. This is the reason why you should have a superior product before you even attempt to do this.

Unmet Expectations

Another problem that can come from this form of marketing is unmet expectations. When a referrer promotes a brand, they usually show the good sides of the product or service to prospective customers. When they do this, they create expectations. However, there can be a problem when these expectations are not met. This often results in abandonment. This is when the products don’t live up to the expectations created by the campaign. To stop shopping cart

abandonment, you should have a good product before you start your campaign. Also, services should also be at par or even exceed customer expectations.

Word-of-Mouth Marketing Tips

How can you encourage more people to tell their family and friends about your products? Here are some tips. 

1 – Create Something Worth Sharing

Word-of-mouth marketing can only begin if your customers have something worthy to share. This can be because your product is unique or their experience with you is so commendable that it is worth sharing. This is the reason why going another mile always pays in loads. This means that every effort that you expand on your customer is naturally paid in the long run. A company doing an awesome job at referral marketing is hunting bow Labs which helps companies to find hunting bows.

2 – Ask for Reviews

Another way to initiate conversations about your brand is to ask for reviews. You can do this in two ways. First, you can do it by just soliciting reviews through your website or social media profile. Another way to do this is to approach bloggers or influencers to do this for you. You can ask if you can send a product to them and they can review it in their own time. 

3 – Create Social Media Events

Another way to get shares is to host social media events. This can be as simple as a contest or giveaway or it can be a unique webinar. It should be highly relevant to your target market and they should be able to have a reason to share your event with their family and friends. The great thing about using social media channels is the ease of sharing. Unlike sharing a blog post that requires them to visit the website and share, all they need to do in social posts is to click the Share button and it can immediately get shared with their family and friends.

4 – Create Offline Events

Events should not be exclusively done online. It can also be done offline. You can invite people to an offline meetup, host training or hold a conference in your niche. This will be talked about in your niche and people will be talking about you.

5 – Work with Influencers

An easier way to encourage word-of-mouth marketing is to utilize influencers. Influencers are called as such because they have a considerable amount of followers who are willing to take action on their content. If you can get several influencers to promote your brand, you can have word-of-mouth marketing that is twice as powerful.

Word-of-mouth marketing truly has so many benefits to businesses. Not utilizing it is like leaving money on the table. Be sure to implement one of the strategies listed here so that you can market your website without the need to pay for each lead. It is an automated way of promoting your site sans the cost.

Omnistar

Omnistar provides affiliate software for growing businesses of all sizes. Any organization looking to increase their customer base can use Omnistar to set up and manage their own referral program. Designed for referral marketing beginners and experts alike, Omnistar helps businesses to realize the marketing potential of their existing customers. The referral software provides growing business with all the tools they need to create and manage their own referral program.

Posted in e-Commerce General

How to Optimize Conversion Rate with Text Marketing as an eCommerce Marketer?

Posted on December 19, 2019 by


Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years of experience in content marketing and SEO, he believes that valuable and informative content is key. He is currently working for SendSMS which provides SMS marketing services globally.

Things have changed so quickly in internet marketing, and all of a sudden, we now find ourselves in a sphere where mobile-first has completely taken over. This development has further made customer engagement easier and better. All the changes happening have, however, not shaken SMS marketing from its place as one of the most powerful marketing tools available. Thankfully, it is also one of the least disruptive marketing channels that any business can adopt to communicate with their customers about their products.

Despite being referred to as a “boring,” “traditional” marketing medium, SMS is by no means showing any sign of decline in its efficacy level. When used properly, mass text messaging still has a capacity of teleporting your business to an incredible new height.

With the drop in the price of mobile devices, almost every consumer now owns a mobile device. This means that businesses constantly need to adjust their approach so that it fits the ever-changing needs of their customers.

The trends are clear indications that SMS marketing is not going anywhere soon. With that in mind, every eCommerce marketer needs to up their game to optimize conversion rates in text marketing. Here are a few actionable tips that you can adopt to improve your SMS marketing strategy for optimized conversion.

Proper Timing of Marketing Text Messages

We can’t emphasize this point enough. No matter the content of your text marketing campaign, the timing of your texts can either pull your targets towards you or push them away. 

Analyzing the behavior of your customers and the market play a long role in helping you understand when your audience will be disposed to receive your text. This will, in turn, help you to experience a boost in your interaction with your audience.

Note that there is no one-fits-all strategy as far as this is concerned. Each industry is different, and there is a need for you to do proper research to know the best timing for you. 

The point is that you should know the best time to send messages to your customers. For instance, as a restaurant owner, you would want to time your promotional messages to come in a few minutes before lunchtime or just when people are preparing for dinner. This requires some research from you, but it is worth the effort.

Make The Purchase Process as Seamless as Possible

Every text message marketing campaign comes with its purpose. For instance, it might be to increase brand awareness, get traffic to your website of drive conversion. Hence, you need to ensure the optimization of your content so that it achieves the goal you’ve set for it. 

The best approach here is to ensure that each objective has an incentive that your customers can benefit from. If you want to convert your customers, then you must make the process as seamless as possible. If you are adding a call to action to your campaign, ensure that it involves a process they can understand and handle.

Stealthily Incorporate as Many Promotions As Possible Into Your Text Message

Forget the 160 character limit. You can go over it with most bulk SMS tools. Today, several top-notch SMS gateways allow you to send long-form messages. Don’t be carried away by the removal of character count limitation. You still want to keep your messages short enough not to discourage readers. 

In the brevity of your message, however, you can still link it up to incentives, especially if you want to achieve a more positive reaction to your text messages. As a matter of necessity, you will need to teach the results of your campaign using reliable analytical tools. The presence of promotions in your text message campaign would make your customers anticipate your messages, and this has a way of preparing them psychologically to be receptive to your 

Keep Things Personal and Customized

Irrespective of the class of customers that you are targeting, you still want to keep your messages as personalized as possible. Indeed, it is still bulk SMS, but that doesn’t take away the need for personalization.

Experts suggest that customization brings the personal feel to your message, spiking brand engagement, and an increase in sales. This is where the use of surveys and other analytical tools to understand your customers comes into play. When you send content that reflects the interests and needs of your customers, it gives the feeling that you’ve taken the time to curate information for them alone.

There you have it, a few actionable strategies that can potentially turn your SMS marketing campaign from what it is to what you desire. They are very straightforward and simple to adopt. Take advantage of them today to optimize your marketing campaign.

Posted in e-Commerce General