Posted on December 26, 2019 by
The fast-paced digitalization is accelerating the eCommerce growth rapidly in recent years. Statista says in 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. A lot of offline brands are turning omnipresent and launching their online stores every day.
The availability of global dropshipping options has expanded the retailer’s services all across the world. Thus an online shopper has plenty of retailer options to purchase a product. All he/she has to do is to type in a query in a search engine and tens of thousands of results pop up.
Hence a lot of retailers focus on their SEO (Search Engine Optimization) to drive traffic to their stores. While most retailers succeed in bringing traffic to their store, they fail in effectively converting them into buyers. This increases customer acquisition costs and reduces the store’s profitability.
Why Merchandising is important in eCommerce?
Merchandising helps retailers to increase visitor engagement and thereby improving sales. It is the art & science of determining what products to display at a retail store and the same is required at the online store.
Over 80% of your visitors drop off after 3 scrolls at any product listing page. Hence the top 100 products at any listing page influence your sales. Merchandising comes handy to display the products in the desired order that is more likely to sell.
Challenges/Limitations in eCommerce platforms
The eCommerce platforms like Magento and Shopify by default do not offer or offers only limited merchandising options to the retailers. Creating and managing listing pages in these platforms are completely manual, time-consuming, tiring and not data-driven. As a result, the pages remain static and reduces the CTR (Click-Through-Rate). Merchandising extensions and apps makes the activity easier, productive and helps in conversion improvement.
What to look out from a merchandising solution provider?
Choosing the best merchandising solution for your eCommerce store is crucial since it directly influences your revenue numbers. We recommend you to consider the below points while selecting a merchandising solution
- Integration/Onboarding support
- Customer support
Comparison of various merchandising solution providers and their features*
|Monthly Pricing starts @||$199 (Magento)||$499.951||$3951||$9981||**||**|
|Pricing based per||20K Listing page visitors||**||**||Up to 600K API calls||**||**|
|Conversion Optimised Sorting||✓||✓||✓||✓||✓||✓|
|Product Sequencing (Basic)||✓||✓||**||**||**||**|
|Product Sequencing (Advanced)||✓^||**||**||**||**||**|
|Listing Page Generator||✓ (Patent Pending)||x||x||x||x||x|
|Product Pinning (Hero Products)||✓||✓||✓||✓||**||✓|
|Product Pinning (Scheduling)||✓||✓||✓||**||**||**|
|Listing Pages Personalisation||x||**||✓||x||✓||✓|
|G2 Rating (out of 5.0)||4.8||4.8||4.2||4.0||4.0||4.0|
1 Inclusive pricing along with other solutions ^Launching in 2020
Tagalys is a predictive online merchandising engine that optimizes the store for the highest conversion. Tagalys also saves retailers over 60% of their time, giving them the opportunity to invest their time in other activities.
Rated 4.8/5.0 at G2, Tagalys provides value-based pricing to its customers. It is based on visitors & not hits. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent conversion, increases customer ROI.
So what are you waiting for?
Other eCommerce solutions from Tagalys include ‘Site Search’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors.
Check out our G2 reviews to know why eCommerce retailers around the world love Tagalys