August 16, 2019
Any person who wishes to buy something online is provided with plenty of options to buy from. All you have to do is search online and choose from one of the hundreds of search results that are the closest matching to their query. In order to attract these visitors, eCommerce retailers create unique product listing pages where each page is usually customized to serve a particular search query. The need to create unique eCommerce product listing pages is an ongoing activity and SEO experts refer to the keyword volume to create relevant pages relevant for these search queries.
If done right, these unique product listing pages should increase the organic traffic to the store when the required SEO (Search Engine Optimisation) parameters are met. This will reduce customer acquisition costs and increase store profitability.
Creating and managing Product Listing Pages in Magento, Shopify and BigCommerce is a manual task. It consumes hours of time to create the pages & position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages.
For example, consider the SEO team recommends creating unique pages for ‘white’ color product types as per keyword volume. E.g., ‘White Dresses’, ‘’White Shirts, ‘White Tops’, etc.
In a Magento & BigCommerce stores, retailers have to manually analyze the entire catalog to create these pages. They should also update these pages if new products are added in the future. In Shopify, each collection page has to be created individually.
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(Listing Pages created individually in Shopify)
Tagalys is an online visual merchandising engine for eCommerce that helps retailers to create and manage product listing pages.
Listing Page Generator is a patent-pending feature of Tagalys that allows retailers to create hundreds of unique product listing pages within a few seconds. Retailers can create listing pages based on any attribute or its combination in their catalog. E.g., ‘White Cotton Dresses’ - This page is a combination of three attributes namely Color - ‘White’, Fabric - ‘Cotton’, Product Type - ‘Dresses’.
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(Unique pages for 'White' color product types created within a few seconds using Tagalys Listing Page Generator)
In general, the Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines. The products in all Tagalys powered pages are by default sorted by ‘Trending’ which is a conversion optimised product sort order. In simple words, the products are automatically sorted in an order that is more likely to sell.
Other advantages of Tagalays Listing Page Generator are
Tagalys Listing Page Generator improves productivity by eliminating the manual effort. Multiple pages can be created within a span of few seconds based on the attributes.
Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.
Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now
"Tagalys makes merchandising effortless. Their data driven sequencing and sorting drastically improves our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations."
"I love that Tagalys listens to customer needs and has an innovative + agile team around them which can support addressing those needs and adding improvements to the roadmap."
"Tagalys is the powerful and reliable data-driven solution that we were looking for when it came to search & merchandising for our Shopify Plus store. There is no limit as to how custom you can get with your merchandising, which is exactly what we were after!"
"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."