Replicate merchandising across multiple Shopify stores in a single click
Shopify inundates its store owners with hundreds of day-to-day tasks. From managing marketing campaigns to fulfilling orders and handling inventory, the list seems endless. But, at the same time, growing customer expectations require marketers to provide them with information quickly and easily. In fact, research shows that a majority of customer support and marketing teams believe that customers will be more demanding through 2022.
So, how can eCommerce businesses meet escalating customer demands and grow their business without stretching the resources thin?
Among a variety of eCommerce strategies, visual merchandising stands as a time-tested strategy to display products in a way that appeals to visitors. Additionally, based on data-driven insights, it maximizes conversions and develops a compelling branded experience. Additionally, it maximizes conversions and creates an immersive branded experience based on data-driven insights.
Recognizing how visual merchandising is critical to e-commerce businesses, but replicating preferences can be repetitive and time-consuming for multiple Shopify store owners, Tagalys has come up with a time-saving feature: Merchandising Replication.
This article explores the nitty-gritty of Merchandising Replication and how retail entrepreneurs and e-commerce stores can benefit from it.
What is Merchandising Replication?
Entrepreneurs love Shopify’s multiple store option as they can diversify their brand, reach an international audience and grow their customer base. But, one of the biggest challenges of multiple stores is managing merchandising preferences across all stores’ backend.
That’s where Tagalys’ latest and most sought-after feature comes into play.
Merchandising Replication is a time-saving feature of Tagalys that allows Shopify store owners with multiple storefronts to replicate merchandising preferences across their stores automatically. This feature saves Shopify Sellers a significant amount of manual work so they can focus on the big picture instead of going back and forth between all the store backends, making the same set of changes. Let’s see how this works.
How Does Merchandising Replication Work
Merchandising Replication works in two ways:
1. Replacing manual changes with automatic replication
One of the biggest challenges of managing a multi-storefront on Shopify is managing preferences across all. Setting attributes, promoting or demoting products, and other preferences can quickly consume time. But, with Tagalys, users can select various sorting preferences along with pinned and removed/demoted products in one of the stores. Then, click on “save and replicate”.
Changes can also be applied to any store of choice, which brings us to our next point.
2. Applying changes to select outlets of the store vs. to all outlets of the e-commerce store
Once “save and replicate” is selected, users can decide in which store they want to replicate the feature. Let’s take an example of a user who has stores across the U.S.A, Europe, and Australia.
They may want to promote the bestsellers in the U.S. and Australia but have different preferences for Europe. So, by logging in to their U.S. or Australia backend, the user can create desired sorting preference, click “save and replicate” and select the two countries.
It’s that simple!
Benefits of Merchandising Replication
Merchandising Replication enables store owners and marketers to enhance the efficiency of their work, save time, and strategize sorting preferences for their stores effectively.
1. Improves Turnaround Time
Making manual changes across all backends consumes significant time and causes frustration. With the Merchandising Replication feature, users can now reduce the TAT (turnaround time) for merchandising preferences across the storefronts of their choice. With preferences saved, the change reflects within 5-10 minutes on the storefront.
2. Flexibility and control
With the Merchandising Replication feature, users can replicate the preferences to only the stores they need. So if a user has 5 storefronts but wants to apply a particular sorting order to only 3 of them, they can select those three stores and not make any adjustments to the other two. This gives users complete control over how to present each storefront without spending a major chunk of their time.
3. Boosts productivity through automation
As businesses grow, responsibility and their complexities quickly add up. But, with automation, businesses can maximize the time and resources available and get more done. With this new feature, Shopify store owners can automate replication across multiple stores, leading to greater productivity.
4. A proven uptick in the adoption of this feature by other e-commerce stores
Merchandising Replication was conceptualized after recognizing a common pain point among multiple Shopify store owners: the repetition of copying merchandising preferences across stores. Since then, it has quickly been embraced by businesses as it makes merchandising a breeze for Shopify e-commerce brands!
Shopify owners with multiple stores can leverage Merchandising Replication to save time, increase efficacy and meet business goals. Contact us today for a demo of the Merchandising Replication feature.