Amazon My Mix: Personalized e-commerce shop increases product views and conversion
Posted on October 16, 2017 by
Amazon, started a version of a personalized store called My Mix, in June 2017 to help visitors save time and find products quickly. The one common trend across every online store globally is that over 60% of their visitors engage with the store via a mobile device. This changes the expectation of behavior as visitors on mobile devices have more urgency than visitors on desktop. They are typically on the go and get to see only 2 to 4 products per screen. So should you design a separate site for mobile visitors? No. Applying a personalization engine will address this challenge and a personalized store ensures visitors are more likely to stay longer at your store.
What is a personalized store?
Personalized stores from Tagalys, collect every signal left by visitors across your site to learn more about their interest and predict what products they might be interested in. This API collects data from online retailers via a Tagalys analytics file. This requires no additional work from clients to send the data and applies real-time 1:1 personalization to create a personalized store in real-time.
Visitor benefits of a personalized store
While the benefits are applicable across devices, we feel the personalized store is more suited for mobile users. Because it allows them to engage with an online store in a frictionless manner. For example, if you have shown interest in midi skirts and maxi dresses, instead of having to navigate back to the categories and restart your browsing experience, the personalized store would already have that available for you. This saves you clicks, time and the efforts to start your experience. It is like the store reorganizing its aisles for each visitor vs. having each visitor walk across the static store each time to restart their shopping journey.
Retailer benefits of a personalized store
Since the retailer now has the ability to dynamically reprioritize what products & categories to show each visitor based on their unique interest we have seen the following KPIs improve at the store.
- Engagement or reduction in bounce rate
- Product views per visitor
- Product views per session
- Add to carts per visitor
- Conversion rates that are 3X better than other product discovery channels
How do you signup for Personalized Stores from Tagalys?
Signup as a new client at Tagalys and install any of our extensions to your platform. Contact the Tech Support team from Tagalys and request them to enable Personalization for your store, as this API is not enabled by default. Our team will study your product catalog & configuration and work with you the determine the best-personalized setup for your store. This process should not take more than 24-48 hours to be completed. Tagalys reports will also showcase the live data on the impact personalization brings to your store. This can help you determine if personalization from Tagalys is right for your business.