Extension for Magento 1 & 2 Catalog Search: Klevu Site Search vs. Tagalys
Posted on July 10, 2017 by
As we speak to new customers, we often hear questions on how we are different from Klevu Search and why customers should choose Tagalys over Klevu.
Product Discovery vs. Site Search
Klevu provides Search as a service only, whereas Tagalys provides powers Search, Recommendations & Intelligent Product listing pages. The Site Search funnel is a high value funnel, where Tagalys has recorded conversion rates 3X – 4X higher than other funnels within the same site and between 20%-30% of total revenue. We have been successful with these conversion rates because we collect data from the other funnels, to gather incremental insights thus accelerating conversion rates for customers using Tagalys search. In the world of Tagalys, each funnel has a different intent of shopping and understanding that intent, helps us better understand the customer.
Personalized Search Results vs. Self-learning search
Klevu has learning search and Tagalys provides trending/intelligent search, both showcase search results that change over time as we learn form engagement data. Trending search results from Klevu are based on product analytics & Tagalys relies on visitor engagement analytics. It will show the best results across the entire site and will increase conversion. Unless we do a A/B test, it is hard to quantify how much of an improvement in conversion with either solution have over the other.
But Tagalys also provides personalized search results, showcasing the best search results, based on each visitors individual shopping persona. This has proven to reduce the time to transact, increase engagement and increase conversions higher than trending results. Personalized search is a must if you have a high mobile traffic with return visitors, to ensure visitors quickly find products when engaging via mobile devices as they are more likely to get distracted and leave your retail site.
This gives the ability to retailers to modify the popular searches and showcases other searches, to promote business needs. This gives retailers more control on the search funnel. We do not offer this across all plans, because if done incorrectly it can reduce your conversion rate.
While the pricing in each tier is similar across Tagalys & Klevu, Tagalys offers more features in each tier, thereby working towards increasing the conversion of our customers, thus providing higher value to the same price point. This leads to customers getting more value delivered for each pricing tier.
Klevu reports are primarily tied to Search as that is the only product offered. Since Tagalys offers multiple product discovery solutions including search, we offer detailer reporting across all funnels that are powered by Tagalys, along with segmented product & attribute reporting.
URL redirect Or Category directed search
We do not redirect visitors for search queries to any Platform (Magento, Shopify etc.,) powered pages as we are confident the product sorting generated by Tagalys for any listing page, including search is far more likely to convert that the sort order on the platform listing pages. Typical sort orders in a platform like Magento is a manually updated and relies on the retailer to decide the product positions. This is also static, which relies on the retailer to update these sort order.
But since our integration, has the data of products across every category or promotion page, we show the products from the same page, but dynamically sorted by Tagalys. Thus if you search fro “Holiday” and there is a promotion for a “Holiday” page, that page will show in search suggestions and the search results will include only products from that page, sorted by what Tagalys does best, increase probability of conversion.
Not available at Tagalys. Our core competency is engagement analytics to drive personalized or trending results across search, listing pages & recommendations to drive conversion.
Responsive & mobile first, Trending/Popular Searches, Search Merchandising, Synonyms, Instant faceted search layout, Rich autocomplete Suggestions, Dynamic filters, UIUX Customization
Available at Tagalys & Klevu
So Klevu or Tagalys?
Tagalys along with other product discovery channels, gives retailers complete control of managing visitor engagement & revenues across multiple product discovery channels to increase engagement. Tagalys also offers personalization of product discovery that is critical in todays world on mobile first engagement. While Tagalys search by itself can guarantee a 30%-100% minimum increase in search conversion, we do better when we utilize engagement data across multiple discovery channels, as each channel serves a different intent of the visitor. Klevu no doubt is a good product, but improving Search by itself is not going to increase your topline manifold as your business expects.
If you want to checkout Tagalys, signup for a test account.