May 25, 2020
Product Recommendations sent to visitors via email is a cost-effective channel for showcasing products and are pivotal in increasing Add to Carts through email campaigns. This is also one of the cost-effective ways to increase click-through-rate and can drive traffic to your store. Email recommendations are useful in upselling, cross-selling, and abandoned cart recovery strategies.Whether you're just getting started with email recommendation or trying to up your game with email recommendations, learn how to stay ahead with the new dynamic email widget.
Merchandisers manually create email recommendations where they need to enter SKU’s or attributes to define the products on the recommendations. They are delivered as static images and link pair and is available when a user opens the email with details like product name, price, discount, etc.
To improve the performance of email recommendations, marketers need to use dynamic tools to craft highly relevant emails that are delivered at just the right time. The Tagalys dynamic email widget recommendations are presented in real-time when the email is opened– not when the campaign is sent out and this enables the user to look at the correct product data when the visitor clicks the product tile. Tagalys also helps in providing a wide range of ecommerce merchandising capabilities, giving the retailer complete flexibility to ensure the widgets meet the requirements of the campaign.A Dynamic Email Widget enables users to copy the HTML code snippet, which can be embedded in their emails to ensure the products displayed to visitors at various points in time, only show products that are in stock (if set as a configuration with Tagalys) and with real-time product catalog details.
The above advantages of the dynamic email widget will maximize user engagement and revenue, as a result of real-time email recommendations. Improve the performance of your email campaigns using Tagalys Dynamic Email Widget. Enhance email recommendations with the right product data and recommendation widgets that are updated to each user at the time of email open. Test different strategies for your emails and analyze exactly what gets users to click and convert.Also, read about Tagalys's embeddable blog widgets (Product Recommendations) to engage and convert visitors from your blog pages.Contact us to schedule a demo at your convenience.
"Tagalys offers great options to optimize product sorting on categories. Apart from the automated sorting by tags, it gives options to sort by conditions or attributes. It's worth highlighting the great support which are fast reply times & efficient calls"
"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."
"The Tagalys team feels like part of our company. Been really impressed with their work and the quality of the tool for the price"
“You could sequence ‘recently added’ in and amongst ‘buys’ for example. Tagalys dramatically improved the conversion rates of Search & Product Listing Pages. I absolutely love working with this team”