Choosing the right product tags for your Magento and Shopify online store
Over recent years, consumers have shown great interest in online shopping because of the convenience, choice, time-saving and effortless experience it gives to them. The eCommerce industry also thrives to consistently improve this experience and as a result, shoppers are migrating from offline stores to online stores. But the consumer expectations of online shoppers are no different from those shopping offline. E.g., A visitor stepping into a physical store with the intent of buying a shirt would be interested in learning about the Size, Color, Fabric, Design/Pattern, Fit, Sleeve Length, Collar Style to name a few.
The same visitors shopping online would also need to have these questions answered, before making their purchasing decision. These questions define a consumer’s interest in a product and in the online world, merchants should use attributes & tags to define each product in the product catalog. These tags help visitors discover and engage with the products online. Hence merchants should choose attributes & tags that answer the basic offline consumer questions if they were to buy that product.
Tags not only answer questions on the characteristics of the product but also gives analytics engines like Tagalys, access to consumer trends when they shop at an online store. The hypothesis behinds products like Tagalys is that consumers are buying a collection of tags that come together. Hence when an online store has a clear structure & process to add the right tags to every product, it starts giving insights into the consumer interest at the online store.
(Product performance insights at the tag ‘color’)
(Product performance insights at the tag ‘size’)
Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.