Author: Avran


eCommerce Conferences in North America in 2020

Posted on December 26, 2019 by


eCommerce Conferences in North America in 2020

eCommerce Conferences play a pivotal role in the online retail community – bringing people together to share stories and ideas, and to network with like-minded individuals. From motivational speeches and meeting successful eTailers to learning about trends and networking with folk from the same industry, these events open up doors of opportunity!

As the eCommerce realm is so dynamic, eCommerce conferences help you keep up with ever-changing market trends and technology. 

Today, we’re focusing on the conferences that span across North America. We’ve detailed the features of the conferences and how you can benefit from them. So that you can choose to attend the event at which you think you’d benefit the most. 

Top eCommerce Conferences in North America

Magento Imagine at Adobe Summit 

Magento summit

Place:
Caesars Palace, Las Vegas, USA

Dates:
29 March to 02 April 2020

About 

This event caters to eCommerce companies of all shapes and sizes. Attended by big brands, small businesses, B2C and B2B companies, for five days, it becomes the epicenter of eCommerce.

Bringing together top eCommerce leaders of the world on one stage, you can learn from their make it and break it stories. Get inspired from over 400 sessions, labs and networking events at Magento Imagine.

Lastly, it’s a great place to interact and learn about other businesses, the trends they follow and how they’re transforming their sales models and commerce strategies in line with new digital technology. 

Tickets

  • Before 15th December – You can buy an early bird ticket at $1,695.
  • Before 31st January – Advance passes are priced at $1,895. 
  • February 1st to April 2nd – Regular passes cost $2,095.

Visit the official site to pick up your pass.

NRF Retail’s Big Show 2020 

NRF

Place:
New York City, NY, United States

Dates:
11 January 2020 – Opening Receptions
12 to 13 January 2020 – Conference and Expo 

About NRF’s Retail Big Show 2020

Being the world’s largest retail conference and expo, NRF sees over 38,000 attendees from all around the globe. NRF is the National Retail Federation and this conference is one of the top ones to attend.

If you’re looking to meet visionary talent, make connections, and create your own network, NRF’s Big Show is the place to be.

With talks from over 400 speakers, you can learn from their success and failure stories. Get inspired to take your business to the next level smartly.

Tickets

The NRF Big Show is divided into two: the expo and the conference. You can buy tickets depending on what you want to attend.

Expo Only

Free passes are available for retailers. You need to claim it before 10th January 2020. Post which, the price is $50. 

If you are a non-retailer, passes start at $1,500 per head. 

There are also individual workshops that you can attend which cost $350 approximately.

Full Conference 

If you want access to listen to the speakers at the conference, the passes are more expensive. Depending on the category you fall under, passes range between $1,275 and $3,275. 

Press and educators are available at $500 per head. 

You can get more detailed information and pick up your passes here.

Shopify Unite

Shopify Unite

Place:
Toronto, Ontario

Dates:
6 to 8 May 2020

About Shopify Unite

If you run your online business on Shopify, this is one of the top events to attend. Held in Canada, Shopify Unite spans over 3 days. 

The first day you can expect to pick up your badges and network with others. The second and third days are filled with product announcements, deep-dive breakout sessions, technical workshops, and in-depth talks from industry leaders. There will also be 1:1 office hours with API support and product experts and Shopify Partner panel discussions. 

The event concludes with a celebration of the shared success of the platform and its users.

Getting a Pass

Tickets will be available in early 2020. Follow Shopify on social media or sign up for their email alerts. They also make announcements through their blogs. 

For a list of eCommerce conferences in Paris, Germany, Australia, Japan, and the Netherlands, click here.

ShopTalk 

Shoptalk

Place:
Mandalay Bay, Las Vegas

Dates:
22 to 25 March 2020 

About ShopTalk

Called the fastest-growing event in retail history, ShopTalk has become popular in the eCommerce domain. The event focuses on bringing together all levels of businesses – the big brands, tech startups, established retailers, and new-in-the-business eTailers.

Apart from these, it also includes those indirectly related such as large tech companies, internet companies, real estate developers, equity analysts, venture capitalists, and media.

You can expect to witness groundbreaking sessions, deep dives, and roundtables. There are lovely curated dinners and one-on-one meetings that give you opportunities to network. 

What sets this conference apart is its immersive visual experiences, interactive audience sessions, rapid-fire debates, and industry framework sessions.

Tickets

There are free passes available for brands and retailers. 

For others, passes start at $2,100. 

For the full pricing list, check out their official site.

RetailX

Retailx

McCormick Place, Chicago 

Dates
9 to 11 June 2020

About RetailX

RetailX caters to both eTailers and physical retailers. The conference includes groundbreaking discussions and tech talks. It gives you the opportunity to network and get exposure to big brands. The experience at RetailX can help you optimize your business and stay ahead of the ever-transforming retail landscape. A highlight of this event is the mini pop-up stores tied to charitable causes. They tell their stories while they sell amazing products. 

Note: Tagalys will be at RetailX at booth no. 1551. Come visit us! We hope to make long-lasting connections with more people from the online retail community. Our team will be available to help you learn more about eCommerce merchandising and conversion.

Tickets

You need to register to attend RetailX. 

Retailers and brands can access the Expo Hall for free. 

Other passes range between $129 and $2,599.

DX3

Dx3

Toronto, Ontario

Dates
10 to 11 March 2020 

About 

The largest retail conference in Canada, DX3 is a great place to exchange ideas, explore creative ways to drive growth and learn about advancements in technology. Bringing together three worlds of retail, technology, and marketing, you can get exposure to new trends, ideas, and what’s currently driving the present and future technology. Seminars will also specialize in eCommerce, retail, and marketing solutions.

Getting a pass 

Before 31st January 2020, passes to the exhibition are free. 

Before 5th March, passes start at $5(+HST) 

At the venue, it’s $15.

Full access passes start at $545 +HST.

Get the full pricing list here.

We hope this list was helpful in finding a conference near you. Making the choice of which one would be best to attend can be tough. Our pick this time is RetailX. Catch us at stall no. 1551 where we’ll help you learn more about eCommerce merchandising and conversion. 

Posted in e-Commerce General

Top eCommerce Conferences in 2020 That You Can’t Miss

Posted on December 16, 2019 by


top ecommerce conferences in 2020

Market trends are ever-changing and technology is rapidly advancing. As an eCommerce retailer, you might find it hard to keep up with all the buzz! One of the best ways to stay on top of your game is to attend the eCommerce conferences held around the world. You get to listen to motivational and inspirational speeches by executives from the world’s largest retailers. Plus, you get to meet folk from your domain and grow your network. These conferences open up a world of opportunities.

Here, we’ve listed out the top eCommerce conferences that will be held around the world in 2020 that is extremely useful for eTailers, those looking to open an online store, and for those in the eCommerce space in general. 

Top eCommerce Conferences in 2020

NRF Retail’s Big Show 2020 

NRF Retail’s Big Show 2020 

New York City, NY, United States

Dates

11 January 2020 – Opening Receptions

12-13 January 2020 – Conference and Expo 

About

NRF (National Retail Federation) is the World’s largest retail conference and expo garnering over 38,000 attendees from 99 countries.  It is a place where visionary talent meets visionary tech. For those who want to make connections, this is the ultimate conference. The opportunities to create your own network are widespread.  But the main reason to be here is to listen to visionary ideas from over 400 speakers. Learning from their success and failure stories can help you get informed and inspired to transform your business.  This conference is one of the best ones to visit regardless of which eCommerce platform you use.

Getting a pass 

There are two types of passes available for NRF 2020 

Expo Only: The rates for passes vary depending on what kind of retail category you fall under. Retailer members of NRF and non-members can get passes for free if they claim it before 10th January 2020. After this date, the price is $50. For non-retailers, the passes start at $1,500 per person.  They also have workshops for which you can pick up passes at an additional fee. Each workshop costs around $350 per head.

Full Conference: Conference passes are more expensive. Passes start at $1,275 and can go up to $3,275. There are passes for the press and educators at $500 per head.  You can get the full pricing of tickets here.

 

Magento Imagine at Adobe Summit 

Magento Imagine at Adobe Summit

Caesars Palace, Las Vegas, USA

Dates

29 March to 02 April 2020

About 

This conference brings extraordinary commerce leaders of the world on one stage. The conference will have 90 commerce sessions across eight tracks. Attendees will have access to all keynotes of the Adobe Summit, 400 sessions, and labs and finally, and networking events like the Summit Bash. The summit caters to big brands, small businesses, developers, B2C and B2B companies.

At the summit, you’ll learn proven commerce best practices from industry leaders. Learn from digital commerce agencies, Magento Commerce customers and thought-leaders. For B2B commerce e-tailers, you can discover how other businesses are transforming their sales models and commerce strategies in line with new digital technology. Learn best practices for building a B2B strategy, integrating business systems, and how to manage commerce operations. 

Overall, the summit is beneficial to anyone who wants to learn about current and future commerce trends and technologies.

Getting a pass 

  • You can buy an early bird ticket at $1,695. (By December 15th). 
  • Advance passes are priced at $1,895. (Till January 31st).
  • Regular passes cost $2,095. (February 1st to April 2nd).

For more pricing details ad discounts, visit the official site.

 

ShopTalk 

ShopTalk

Mandalay Bay, Las Vegas

Dates

22-25 March 2020 

About 

Shoptalk is the fastest-growing event in retail history. In less than 36 months, the event grew to 8,000+ attendees. 

By attending this event, you join the world’s largest retail community to create the future of retail. The event brings together established retailers and brands together with direct-to-consumer and tech startups. It also brings in large tech companies, internet companies, real estate developers, equity analysts, venture capitalists, and media. The event entails groundbreaking sessions, roundtables, curated dinners, one-on-one meetings, deep dives, and case studies. You can also participate in immersive visual experiences, interactive audience sessions, rapid-fire debates, and industry framework sessions.

Getting a pass

Retailers and brands can avail passes for free. Other passes start at $2,100. For the full pricing list, check out their official site.

 

RetailX

Retailx

McCormick Place, Chicago 

Dates

9-11 June 2020

About

This is one of the best conferences to attend for both physical and digital retailers. You’ll get exposure to big brands, groundbreaking conference speakers, tech talks, and opportunities to network. If you’re looking to optimize your business and stay ahead of the ever-transforming retail landscape, RetailX has a lot to offer. The event also showcases mini pop-up stores that tell their stories while they sell amazing products. These pop-ups are all tied to charitable causes.

Note: Tagalys will be at RetailX at booth no. 1551. Come visit us! We hope to make long-lasting connections with more people from the online retail community. Our team will be available to help you learn more about eCommerce merchandising and conversion.

Getting a pass

You can register to attend RetailX. Expo Hall Access for retailers and brands is free. For others passes range between $129 and $2599.

 

DX3

Dx3

Toronto, Ontario

Dates

10-11 March 2020 

About 

DX3 is Canada’s largest conference for retail, technology, and marketing. Some of the top eCommerce businesses and digital marketers attend this conference. It’s a great place to exchange ideas, explore creative ways to drive growth and learn about the advancements in technology. You can attend seminars that specialize in eCommerce, retail, and marketing solutions. The conference sees a crowd of 4,000+ attendees and 40+ speakers. 

Getting a pass 

Exhibition asses are free till 31st January 2020. After that, passes start at $5(+HST) before 5th March. It’s $15 if you buy it at the venue. 

Full access passes start at $545 +HST. 

Get the full pricing list here.

 

Savant eCommerce

Savant eCommerce

Berlin, Germany 

Dates

28-29 January 2020

Amsterdam 

10-11 March 2020

Stockholm 2020

2-3 June 2020

London 

16-17 September 2020

Paris 

14-15 October 2020

Barcelona 

4-5 November 2020

About 

Savant is a great event to be at because the organizers remove the fluff and bring to you only what’s important. At Savant, you get access to seminars that are entertaining and informative with concrete takeaways that you can implement for your online business. Topics discussed include data, customer centricity, brands in the digital era, digital transformations and technologies that are driving the future. The event is very relevant and insightful for anyone in the eCommerce space.

Getting a pass 

There is no information provided about the pricing of tickets. You would need to get in touch with Savant for more information.

 

Paris Retail Week 

Paris Retail

Paris, France

Dates

15-17 September 2020

About 

This three-day event brings together 600 participating companies that represent the entire offer of eCommerce. You will have access to a wide range of conferences, workshops, and keynotes. You’ll get the opportunity to meet new customers and partners, and also learn about new trends and technology in the retail sector. The sectors involved are logistics and supply chain; marketing, data and customer relations; retail tech and digital (in) store; IT for Commerce; and payment solutions.

Getting a pass 

You can request for a badge on their site. For visitors, you can sign up for 50 Euros. This will give you access to conferences and workshops. 

 

eCommerce Fair Tokyo

Tokyo Fair

Tokyo, Japan

Dates

28-29 January 2020

About 

The biggest eCommerce event in Japan, the eCommerce Fair Tokyo is all set to showcase over 100 exhibitors. Without over 15,000 visitors, this is a great place to be to get your business noticed and to find solutions to help you strategize, plan and succeed.

By attending the fair, you get access to 80+ seminars covering a wide range of topics and trends of the eCommerce space. 

Getting a pass 

The event is free to visit. You need to visit the Organiser Office at the Aomi Exhibition Hall. Produce your business card to receive a visitor’s badge. 

If you wish to exhibit your store, you need to contact them. To attend seminars, it’s best to pre-register. If pre-registration is closed for the seminar you like, you can attend still it on the day provided there is room.

 

Meet Magento Netherlands

Meet Magento Netherlands

Utrecht, Netherlands 

Dates

16 April 2020

About 

Meet Magento, Netherlands, kicked off in 2009 to bring about a worldwide community movement of Magento users. 

This will be their 12th edition and will bring forth the best speakers to help you get updated on the latest content to exceed in your eCommerce business. 

The event is great for webshop owners, e-commerce managers, marketers, entrepreneurs, and developers.

Getting a Pass 

Early bird passes were sold at 99 Euros. But sales have ended for this event. You can contact them to see if tickets are available.

The Alibaba eCommerce Expo

Alibaba

MCEC Melbourne, Australia

Dates

27-28 March 2020

About

Alibaba is one of the largest and most exciting consumer markets in the world. At this expo, you can learn from Alibaba’s leading experts and executives. You can connect with people from Alibaba and its ecosystem of partners. This enables you to access the fast-growing consumer market and get the tools, information, and network that you need to grow your business. 

The expo is great for big and small businesses, brands and agribusinesses that have found success by connecting to China or are looking to connect. Travel and hospitality companies that are interested in attracting Chinese tourists will also benefit greatly. 

You can expect a footfall of at least 13,000 people with 147+ exhibitors and 45+ speakers.

Getting a pass

There is no mention of pricing for this expo on the official aliexpo website. Kindly contact them for more information. 

 

eTail

Etail

Sydney Harbour Marriott, Australia 

Dates

16-18 June 2020 

About 

eTail is a meeting place for eCommerce, Digital Marketers, and CX leaders in ANZ’s Retail & travel Industry. It’s your spot to generate leads, close business deals, develop opportunities, and advance and re-engage prospects beyond the eTail event.

The conference has over 30 hours of peer-to-peer conversation, disruptive strategies, intimate and discussion groups. You can connect with experts and top minds of ANZ’s more innovative and successful retail and travel brands. 

Getting a pass 

Passes for eTailers and Retailers begin at AU$999. Check out their site for the full pricing list.

These events are so valuable because you learn about important developments in trends and technology. This could make or break your online business. It’s an excellent opportunity to network and get insights from experts and successful brands and businesses. 

The great part is there’s a conference for online store owners and eTailers in general all over the world. 

 

We suggest reviewing the conferences, speakers and the agenda ahead of time. Be prepared to meet prospective partners and clients who can help you take your business forward. Lastly, be strategic in your approach. It’s not always wise to focus only on the big brands as you could stand to learn a lot from startups and smaller companies as well. 

If you liked this article, you might also find ‘Why Legacy eCommerce Technology Just Doesn’t Cut it Anymore and How to Upgrade‘ interesting.

Posted in e-Commerce General

Top Push Notification Tools for Magento and Shopify eCommerce Stores in 2019

Posted on November 29, 2019 by


Top 10 push notifications for Magento and Shopify

Push notifications for eCommerce sites are, without a doubt, one of the most important channels of communicating with visitors. You can send visitors clickable messages in real-time, even if their browser is not open. 

These notifications are much like the SMS wherein you can send customers short yet effective messages. Since the customer doesn’t have to spend more than a few seconds to read it, push notifications have around 15-30% click-through rates.

If you’re looking to integrate push notifications for your online store, it can be tough to figure out where to start. There are a plethora of tools available, so which one would be best for your store?

Here, we look at the leading push notification tools for eCommerce stores powered by Magento and Shopify based on conversations with our customers.

iZooto 

iZooto

iZooto makes push notifications simple. You can send targeted and personalized messages to your customers. This would help drive traffic, engagement, and sales. Some of its stand-out features are:

  • Trigger-based push notifications for abandoned carts, window shoppers, and dormant users. 
  • Schedule notifications for an ideal time based on time zone.
  • Customize your banner image, icons, emojis, and CTAs. 

iZooto has a free plan for publishers. If you wish to upgrade to a premium version, plans start at $85 per month. 

Better Web Push, Popup, Report

Developed by Ecomfit, this tool allows you to communicate instantly with your customers through automated push notifications. 

  • Automate messages for cart abandonment, customer loyalty, price drop, and back in stock.
  • Actionable reports and analytics to better understand customers.
  • Easy integration within minutes. 

Ecomfit has a free starter plan. Other plans start at $29 per month. You can even customize your plan.

Better web push

Aimtell: Web Push Notification

Aimtell

Aimtell is a free app that you can use for unlimited volumes and unlimited websites. It’s feature-rich and takes just a few minutes to set up. 

  • Create targeted segments based on customer’s location, page views, attributes, etc. 
  • Schedule campaigns for specified time and date. 
  • Set triggers to repeat campaigns. 
  • A/B testing to check how different options work in comparison. 
  • Customize your messages and add your brand.

Aimtell has a free trial period post, which plans begin at $29 per month.

WooHoo: Discount Email Pop-ups

Woohoo

WooHoo makes your store more interesting by introducing pop-up games to customers. Some of them include ‘Wheel of Coupons,’ ‘Card Dance’, and ‘Pick a Gift’ – all of which offer customers discounts.

These games help build your email list as customers exchange their email ID for a coupon or discount. It’s a win-win for both parties, plus your customers get to feel the excitement of winning! WooHoo’s features include:

  • Create your pop-up games and determine probability rates on your own.
  • Easy integration into your eCommerce store
  • Pop-ups for cart abandonments.
  • Zero coding knowledge required.

WooHoo starts at $29 per month for one site. You can also get a free trial before you decide to purchase it.

VWO Engage

VWO

VWO Engage, formerly PushCrew, helps you automate your marketing campaigns through web push notifications and Facebook Messenger. Integrating this app on your site can help you accelerate growth by delivering optimized digital experiences. 

It was featured in the Top Rated 2019 by Trust Radius and was the G2 Crowd Leader Winter 2019. The features you get include:

  • One-click subscriptions for customers. No need for emails. 
  • Reach mobile-first customers without building a mobile app.
  • Clickable web notifications to re-engage customers, recover abandoned carts, and send out offers and promotion alerts. 

Plans begin at $99 per month with a free trial.

PushEngage

Pushengage

The platform enables you to automatically segment and then send out web push notifications to users. It was awarded “High Performer of Fall 2019” and also has a 5/5 rating on Capterra. 

Trusted by over 10,000 companies, PushEngage is very simple to set up, intuitive, and responsive. It works great for big and small companies. 

  • Web push notifications are automated, so it’s extremely convenient.
  • You can segment your subscribers and send out targeted notifications.
  • Add multiple websites to one account wherein you can create multiple logins to grant access differently. 
  • Notifications can be triggered based on the user’s actions such as cart abandonment. 
  • It gives you analytics reports on CTR, opt-in rates and funnels.

The app has a Forever Free Plan wherein you can send up to 120 notifications per month to 2,500 subscribers. You can upgrade to premium versions starting at $29 per month. 

PubNub

PubNub

PubNub enables you to add realtime updates, alerts, and push notifications to your site. It is designed for websites that need to send and publish live updates to financial stock and index, scoreboards, and live auctions an instant. But it works great with any website that needs live notifications.

Here’s what you’d get with PubNub:

  • Get push notifications for iOS, Android, and Web. 
  • Automated SMSes that are triggered based on the events or actions of the user.
  • Access real-time data, graphs and charts.
  • Customize and publish data to your dashboard.

PubNub has a free trial, after which a notification will be sent to upgrade to a paid plan. Paid plans start at $49 per month. 

CleverTap

Clevertap

CleverTap enables you to increase customer engagement by sending rich push notifications. They claim to help improve your metrics of conversions and retention. With this tool, you’ll get access to features like:

  • Omnichannel management of push, email, web push, in-app, and SMS campaigns. 
  • A centralized dashboard to manage it all.
  • Real-time actionable insights
  • AI for automated customer segments such as user intent and preferences, recency, and frequency. 
  • Privacy of data and GDPR compliance.

CleverTap has a base plan and premium add-ons that you can opt for to get more features. You would have to contact their sales team for pricing.

WebEngage

Webengage

WebEngage is a mobile push notifications app that is backed by real-time insights. It comes packed with powerful features that are bound to deliver high-impact experiences for users. 

  • You can choose from pre-designed templates to create notifications that are visually enticing. 
  • Test your campaign before you launch it. 
  • No coding required. 
  • Incorporate personal details in your message to make it more targeted and friendlier to users. 
  • Track conversions to measure the success of your campaigns. 

You can request a demo from WebEngage or contact them directly for pricing. 

Wrapping Up

There are plenty of push notification options available for Magento and Shopify stores. Many are all-in-one solutions in which push notifications are just one feature. 

Whichever one you choose, remember that push notifications enable you to have thought and relevant communication with your users.

These apps would help you create targeted push notifications. However, it’s important to note that each one has something different to offer, and not all are the same. 

We hope this article was insightful and has helped you find the right push notifications software for an eCommerce store. Another great channel of communication that can tremendously help boost your contact and business is chat software. Check out our list of the Top 10 Chat software for your eCommerce site. 

 

 

 

Posted in e-Commerce General

Top Chat Software for Magento and Shopify eCommerce Stores 2019

Posted on November 28, 2019 by


chat software for Magento and Shopify eCommerce

Chat software helps replicate the sales staff of retail stores. These chat apps and chatbots provide an effortless channel for customers to connect with a representative when they need it.

Having a chat option is essential to an eCommerce store because it has the potential to turn visitors into paying customers. It also helps take care of grievance redressals and queries.

So integrating chat into your eCommerce store is no doubt beneficial. But in our world today, we’re spoilt for choice. Choosing the right becomes difficult simply because there are too many options.

Here, we take a look at 10 popular chat options available for your Shopify or Magento store.

Gobot 

Gobot Chatbots

Gobot is one of the top-rated sales-focused chatbots. While it does have a very useful FAQ answering capability, it’s primary focus is on increasing your sales, conversion rate and average order value. You can use Gobot for guided sales, i.e., to guide customers to just the right product and to address any hesitations holding them back from buying. This is all in addition to the basic chatbot functionalities of collecting emails and offering discounts.

Some of the features we liked:

  • Gobot can detect when your customers open/close their carts or add particular items to their carts (see here).  This is the perfect time for your chatbot to volunteer assistance or a discount to make sure you seal the deal.
  • Gobot can cross-sell and upsell your visitors increasing average order value.
  • Gobot can tag visitors based on their interactions with your bot and send all of this valuable data to your email marketing platform to build your list and enhance segmentation.
  • Gobot allows for handoff to many live chat tools (and, by the way, we understand will be adding their own live chat module in 2020).

Gobot is completely free to use regardless of how much volume you generate. For enterprise plans, you can contact them directly.

ShopMessage

Shopmessage

Shopmessage

ShopMessage is said to be trusted by over 12,000 brands. It enables you to add a chatbot to your site or on Facebook messenger. Here’s what we like:

  • It can be easily integrated into your eCommerce site. The setup process is quick and easy.
  • It has a drag and drop builder to create interactive conversations.
  • Customers can opt-in to receive your messages with a single click.
  • You can send messages to recover abandon carts, alert customers on ‘back in stock’ products and ‘price drops’. 
  • A dashboard to see the results of your chatbot.
  • It has a dedicated support team.

ShopMessage has a 30-day trial after which plans start at just $9 per month. 

Chatbot – Paldesk

The chatbot from Paldesk enables you to talk to your visitors and customers from one place regardless of how they connect with you. It supports your website, Facebook, Twitter and email. It gives you the tools you need to provide personalized support and follow-ups. Some of the features we liked are:

  • You can talk to visitors from the dashboard while customers use different channels. 
  • The setup is easy and very fast.
  • It’s customizable so you can tailor it to fit your brand. 
  • You can access Paldesk from your mobile phone, so you can chat with customers on the go. 
  • You can also integrate Paldesk into your business app.
  • It enables you to create, respond and resolve tickets from customers. 
  • There’s a predefined FAQ section to make responses faster and relevant. 

Paldesk has a free version. To upgrade, plans start at $14 per month.

Botsify

Visitors always prefer a little homework done on what they want, what they have been looking for and what might interest them (based on data available) and this is exactly why 47% of buyers have no problem shopping off of a chatbot. And Botsify offers what your visitors/customers want – Personalization. They want retailers to do a little more than getting to first name bases and Botsify chatbot can be of great help here. 

Botsify offers a 14-day free trial and monthly plans start from $50.

Mochi Texting and Live Chat Support 

Mochi Texting and Live Chat Support 

This app is powered by Mochi.ai and enables you to provide your customers with quality support even on a small budget. 

It is a smart application that identifies customers who are moving towards or away from a purchase by analyzing their behavior like where they came from, what they’ve purchased, what they added to their cart. Based on the user’s actions, you can prompt them towards a purchase accordingly. 

The features we liked are:

  • It’s easy to install on Shopify as well as stand-alone sites. 
  • It’s got a well-designed user interface that makes it easy to use and navigate. 
  • You get access to web chat and text messaging. 
  • It has a centralized dashboard to view who’s on your site, their activity, and their conversations.
  • It records chat logs so you can review the previous conversation before launching a new one. 
  • It offers an off-hours contact form during your non-business hours. Customers can enter their name, email, and a message and you can respond directly to the email.
  • It offers a ton of customization options for your chat widget such as color to match your theme, user profiles, positioning, and custom schedules.

Mochi has a free plan that caters to single users for up to 500 monthly messages. If you want to upgrade, plans start at $15 per month.

Maxwell WhatsApp & Messenger Marketing

Maxwell has made it extremely easy to launch WhatsApp & Messenger support and marketing. It comes with pre-built chat and pop-ups. Maxwell claims that Shopify merchants generate 7-15% extra sales within 30 days of using the app.

  • It gives you access to pre-designed templates that you can use to power instant messaging.
  • Send notifications to recover abandoned carts.
  • Automate and schedule your messenger marketing campaigns.
  • Get real-time analytics from any device to keep track of your campaign performance. 

Maxwell is completely free to use regardless of how much volume you generate. For enterprise plans, you can contact them directly.

Provide support – Live chat 

Provide-Support

Provide Support gives you an easy way to serve your customers at the right time and guide them in their purchases. The app is easy to integrate into your eCommerce website even if you don’t have the technical knowhow. Some of the features that stand out are:

  • It’s easy to add to your website.
  • You can predefine your responses and also send files and images.
  • Accept chat requests and you can initiate a chat.
  • Customize the theme to suit your brand. 
  • Use one live chat account with an unlimited number of domains. 
  • It comes with an unlimited number of chats.

Plans begin at $8.25 per month. They have various plans depending on the size of your business. They offer a free trial for any package you choose.

Live Help Now

Live Help Now

Live Help Now is on a mission to enable eCommerce stores to create real relationships with customers. Their solution is simple yet effective.

  • It gives you access to live chat plus an FAQ dashboard to solve problems in real-time.
  • The AI technology can determine whether the customer’s interaction is negative, neutral or positive. 
  • You can provide SMS support to customers who prefer to text. 
  • It supports omnichannel interactions on live chat, text, email, and Facebook.
  • It automatically tags all chat and email inquiries.
  • You can generate custom reports that help improve your chat service.

Live Help Now works on an a la carte basis. You choose which services you want to avail of. It starts at $21 per month and comes with a 30-day free trial. 

Pandorabots

Pandorabots

A leader in the chatbot space, Pandorabots has a lot to offer. It has an open-source small talk library containing the top 10,000 chit chat inputs. So you don’t have to start from scratch. 

It also offers a free course on Udemy for anyone who wants to learn about the basics and best practices of crafting conversations using Artificial Intelligence. 

  • The app is multilingual so you can write scripts in any natural language. 
  • It’s built for those who don’t know coding as well as developers and web designers who do. 
  • It supports cross-channel support 
  • It’s voice-enabled to add speech-to-text or text-to-speech.

Pandorabots has a basic plan that’s free. Premium versions start at $19 per month.

Owner Listens

Owner-listens

This is a great tool if you want to interact with your customers via text or Facebook messenger. The team behind Owner Listens has considered the fact that in our world today, customers shift between devices and apps constantly. The latest iteration of the app makes omnichannel messaging possible. 

This app is slightly different from regular chatbots. Here, customers can send you text messages or IMs on Facebook. The owner listens and responds in order to improve your business, satisfy customers and respond privately to negative feedback. 

  • The dashboard gives you a real-time view of all messages sent to your business. 
  • It makes it easy to manage multiple locations. 
  • You can respond to messages using your phone or directly from the dashboard. 
  • It enables you to generate insightful reports.

Plans start at $30 a month with a 14-day trial.

Zebo

Zebo

Zebo is built to instantly create a Facebook Messenger chatbot for your online store. You can choose from plenty of templates to suit your industry. Zebo sets itself apart with automated natural language responses. You can set custom responses to reflect your authentic voice.

  • It uses plug-and-play templates that require no coding knowledge. 
  • You can choose to receive and manage orders, leads, and signups.
  • It enables easy notifications to broadcast promotions, updates, and offers. 
  • You can even collect payments through your chatbot. 
  • It gives you insightful analytics on engagements and user retention.

Zebo has a free demo plan. Their premium plans start at $19.99 per month. 

Reply.ai

Reply

This app automates your customer service from email and ticketing to live chat and messaging. With the power of AI, reply can provide your customers with the immediate support they need through multiple channels. 

  • It helps you identify and eliminate repetitive support tickets
  • Built on AI, the app can self-learn and self-improve. 
  • It’s fully customizable.
  • You can handover bot to agent seamlessly. 

Reply has a free plan and a free live demo. You’ll need to contact them for pricing options. 

Chatfuel

Chatfuel

Chatfuel is a leading platform for automated chatbots on Facebook messenger. You can automate your FAQs and reduce your support costs. 

  • No coding or previous experience is required to use the tool. 
  • You can engage with your customers 24/7 using chatbots
  • Warm leads can be transferred to sales reps.
  • You can add the bot to your landing page and payments page.
  • You can integrate your bot with Facebook Ads to drive subscribers to your bot.

There’s a free plan with basic features. Premium plans start from $15 per month.

Concluding Thoughts

Though all chat software on the market looks quite similar, they vary vastly in what they have to offer. So, we wouldn’t say there’s just one that’s the best. It’s recommended to see what each has to offer and which one would suit your business needs.

We hope this article was helpful in finding the right chat option for your online store. Next, we recommend checking out the Top Email Marketing Software to enhance your customer relationships and boost your business.

Posted in e-Commerce General

Top Email Marketing Software for Magento and Shopify eCommerce Stores in 2019

Posted on November 22, 2019 by


email marketing software for Magento and Shopify eCommerce

eCommerce stores emphasize email marketing as it has stood the test of time and become one of the oldest yet effective messaging channels.

Emails continue to deliver strong results for brands at an average return rate of $38 for every $1 spent. Statistics like this make email marketing enticing. But to hit these numbers, you need to design a good strategy and pick the right tools. 

In this article, we focus on the top ten email marketing tools available online that can be integrated with your Magento and Shopify stores.

What to look for in email marketing software?

When looking for the right email marketing service, first, let’s understand what makes this channel effective and what to look for in a tool:

  • Campaign and spam testing
  • Deliver without failures 
  • Reliable automation that does not falter 
  • Rich reports to track your progress and conversions 
  • List management
  • Templates that are mobile-optimized
  • Responsive customer support
  • A user-friendly interface 
  • Affordable plans with the option to scale
  • Reasonable sending limits
  • Option to embed surveys and feedback 

Based on these must-have features, we’ve picked out the Top ten email marketing tools out there for stores running on Magento and Shopify.

Top email marketing software for Magento and Shopify

 

SendX

sendx

SendX is a great marketing tool that enables you to design, schedule and track email campaigns. It’s also designed to help build up your email list by adding forms – inline and pop-ups – in emails and on landing pages of your website.

It also takes care of automated email sequences. This means you can also automate your messages to reach the right user at the right time.

What we love about this tool is its drag and drop editor that enables you to create professional-looking emails in no time. You can even add countdown timers and personalize buttons,

SendX has a 14-day free trial after which plans start at $7.49 per month. It’s a reasonable price to pay for the rich features it offers. 

MailChimp

mailchimp

Using this tool, you can create beautiful and professional emails. It comes with an easy-to-use interface with a drag-and-drop builder. This makes it a go-to email marketing tool for anyone.

You can store and manage all your media and files in Mailchimp’s content studio. This makes it easy to find images and other files that you need to create your campaigns. 

Emails are automated and customizable so you can reach the right person at the right time in the right way. The tool also gives you real-time analytics that helps you determine which campaigns and emails are working.

Mailchimp is great for newly-opened businesses on a low budget as it offers the basics for free. Other plans start at $10 per month.

Hubspot

Hubspot gives you access to email automation and tracking. It also provides insights into your contacts so that you can tailor your content to suit your customers better. This helps get more leads and conversions.

You can keep track of your emails, their success rate, recipient responses through the analytics feature.

Hubspot is free at the start and you can upgrade as your business grows.

Listrak

listrak

This tool is not just great for email marketing, but also for mobile and social media. It has a seamless system of cross-channel orchestration.

Emails can be triggered upon events like cart or browser abandonment, successful purchase, new product alerts, and all transactional updates.

It is built on smart technology that can include predictive product recommendations into your emails. Plus, it gives you insights into customer analytical data such as the customer’s journey and their action items.

Marketo 

marketo

Marketo is known for its seamless and smart interface that is loved by eCommerce owners. It gives you the ease of creating well-crafted emails in a matter of minutes. 

It comes with automated A/B testing wherein you can test two different versions of an email campaign with your customers. 

Plus, In-depth reporting helps you measure the impact and ROI of each email sent.

But what’s great about Marketo is that it integrates web. Email, social and mobile channels to give you a 360-degree view of your digital marketing efforts.

Marketo doesn’t have generic pricing plans. You would need to contact them to get a customized package and pricing for your site.

Firepush 

Firepush

Firepush enables effective communication with customers through automated and personalized emails and SMSes. It also supports web push and Facebook Messenger messages.

It includes several easy-to-use features that are designed to attract or welcome first-time customers and to increase conversions from existing ones.

With this app, you will have access to automated abandoned cart recovery emails (launching soon), personalized welcome messages, delivery updates, and promotional offers. Firepush is also gearing up to release abandoned carts email service.

Firepush is great for those looking for a free service. It’s free to install and you can send up to 100k emails for the first three months. You can upgrade any time you like.

Newsletters by Promo.ai 

There was a time when it took hours or even days to put together an average newsletter. With ECommerce stores operating in such fast-paced environments, newsletters tend to sit on the backburner for a long time.

Stores keep growing subscriber lists but don’t find the time to create and send out quality newsletters and marketing material. Newsletters by Promo.ai addresses this gap by enabling store owners like you to generate creative and personalized newsletters quickly.

A nifty feature of this app is that it automatically imports your products listed on Shopify, latest articles, recent news and the like. You can also auto-inject your logo and styles. This makes it extremely convenient and fast. 

With the free version of the app, you can generate newsletters, customize your designs and download them. You can add your logo, colors, and styles too. Your newsletters will be optimized for mobiles and browsers.

If you wish to avail of their email send service and remove the ‘Newsletters by Promo.ai’ branding from the footer, then you can upgrade to a paid plan. You can also manage unsubscribers in line with the Spam Act and GDPR. You can test for spam before you send ou the newsletter. 

What we love in the paid version is that analytics is integrated and it gives you the right tools you need to track campaign success and also discover trends for the future.

Promo ai

Personizely 

This tool is designed to help boost conversions by converting new visitors into contacts. Then converting the contacts into customers. It does this by including pop-ups, widgets and web personalizations on your site to draw in more subscribers.

It enables you to creatively add ‘subscribe’ pop-ups to your website to build your contact database.

You can get started for free, but after your trial period ends, plans start at $29 month.

MoonMail Autoresponders

Moonmail

This tool makes running an online store much easier by automating much of the emails that need to go out to customers. These are event-based emails like upon payment received, shipping or delivery. 

MoonMail Autoresponders can launch and manage the automated email system from your dashboard within minutes. It has premade templates for ‘How did we do’, ‘Payment is pending’, ‘Want to order again?, ‘Review product’. You can choose to use these templates, customize them or create your own.

What we love is that the entire order flow can be automated with just a click of a button. And you can check every activity of emails using Google Analytics.

Shopify stores get 50 free emails every month. Plans start from just $2 per month.

Abandoned Cart Alerts Pro

Abandoned cart alerts

Statistics show that on average, 75% of online carts are abandoned around the world. But sending out cart recovery emails can help get up to 11% of customers to come back and make a purchase. 

Developed by aitoc.com, the Abandoned Cart Alerts Pro tool automatically sends emails to customers if they add products to their shopping carts but don’t complete the purchase. 

You can easily add discounts or include free shipping to encourage customers to make the purchase.

The Abandoned Cart Alerts Pro extension will soon be free and will become a part of an email marketing suite of aitoc.com.

Concluding thoughts

That brings us to a wrap on the top email marketing tools eCommerce stores should be using. The usefulness of a tool will depend on your requirements. A quick analysis of which stage your business is in and what you need out of a tool can help you pick the right solutions for your business. 

If you liked this article, you’ll love what we can do for your eCommerce store. We tailor product displays and recommendations based on your preferences. At the same time, we use predictive technology to push what would convert the most and boost your business.

Posted in e-Commerce General

Why Legacy eCommerce Technology Just Doesn’t Cut it Anymore and How to Upgrade

Posted on November 13, 2019 by


Legacy eCommerce Technology

In the realm of eCommerce, you could take a short nap and wake up to realize the latest cutting-edge technology you’re using has become obsolete. That’s how fast technology is advancing.

Online store owners who set up shop 4 or 5 years ago and haven’t updated their platforms would have already fallen far behind. Running on outdated legacy eCommerce technology amplifies the risk of going out of business. You could be making a killing one day and have your sales drop by half the next if you’re not careful. 

Here, we address the innovations that took place in the last few years, the current trends and the upcoming developments to watch out for. 

Critical Innovations over the last 5 years

eCommerce was born in the 1990s and took a while to grow into what it is today. But there’s whole Grand Canyon between the technology then and now. Most of these innovations happened rapidly over the past five years. Here are 5 of the biggest developments that hit eCommerce in the last few years: 

  • Readymade eCommerce software – Back in the 1990s, store owners had to build their own software which required a whole army of developers toiling away for days on end. But now, with platforms like WooCommerce, Magento and Shopify, not only can you build an eCommerce site by yourself, you can also customize it to stand out from the rest.
  • Mobile Shopping – 49% of consumers shop on their mobiles. These handheld devices have become the world’s way to connect, shop, transact, bank, etc. And it is only growing to encompass more and more daily life activities. For an eCommerce store, this means you need to optimize your site for mobiles. If you haven’t done so already, you’re missing out on more than half of your potential business. 
  • Cloud hostingThe world is moving everything to the cloud from business data to personal photos. In eCommerce, cloud hosting means you no longer need to have your own physical server. You can say goodbye to all the problems that come along with managing your own server especially outages and the stress of fixing it.
  • Marketing toolsMany marketing tools have emerged that can be integrated with eCommerce or can be used independently. But these tools greatly support your business and can help you increase your visibility, your SEO rankings, run targeted advertisements, etc. This has enabled small and brand-new eCommerce stores to be able to run with minimal staff and expertise and compete with big names in the industry.
  • E-Wallets and Payment integrationsEasy options to make payments online grew in leaps and bounds on account of the need for seamless transactions. To keep up, eCommerce merchants need to provide a wide array of payment options such as credit cards, debit cards, wallets, net banking, and so on. 

Current Trends 

Here’s a list of 6 eCommerce trends that are currently in play:

  1. Lightning speed – The time it takes for your website to load is a top-ranking factor that determines how much business you’ll get. Customers are quick to jump to a competitor’s site if your site takes time to load. You need to constantly monitor your eCommerce site using tools like Google Insights to ensure you’re running at optimum speed.
  2. Omni-channel shopping – It’s just normal now to start shopping on a desktop, continue on a mobile a few hours later, and check out the next day on the desktop. Google found that 60% of users transition between devices while they shop. So, as an eCommerce store owner, you need to make this transition seamless. It’s imperative that the user’s shopping progress is reflected regardless of which device they pick up next.
  3. Cross-selling and upselling – Cross-selling is a technique in which you display complementary products that the customer might need based on their current selected. For example, if the customer has added a laptop to their cart, products they might need along with it are displayed such as a laptop bag/sleeve, a keyboard, and a mouse. In upselling, products relevant to the customer’s search query that are of better quality, technology or standard are displayed. We’ve mentioned these two popular techniques, however, there are many other ways to increase conversions and revenue that are currently trending.
  4. SEO marketing – SEO grew to be the number one channel of driving in traffic to websites, increasing visibility, and boosting sales. Google encompasses 98.53% market share in India. It’s a competitive struggle to get to the top of Search Engine Results Pages (SERPs) and staying there is even harder. But in eCommerce, SEO simply cannot be ignored. Companies have realized how much organic traffic can be driven in through SEO. While you need other marketing strategies such as paid, social media, and email working in tandem, you need to dedicate much-deserved attention to SEO.
  5. Chatbots – Chatbots are replacing a significant chunk of customer support as it automates much of the process. This saves time and expenses, all the while providing 24×7 support to customers. It helps redirect customers to the relevant information they need or are most interested in, thereby driving up revenue. Chatbots are easy to implement on an eCommerce site as there are many readymade tools available for it.
  6. Integration of machine learning and AI – From product recommendations to site search functionality, machine learning and artificial intelligence have already been deeply integrated into eCommerce. This has enabled online stores to offer customers exactly what they want when they want it.

Upcoming Innovations to gear up for 

Being prepared for what’s to come will help eCommerce stores keep up in order to survive. But staying ahead of the game and being innovative is what will enable an eCommerce store to dominate the market. 

Voice-assistants

Siri, Alexa, Cortana and the like have become a part of many households and are here to stay. Once we get a taste of voice assistance, it’s hard to go back to a time when it didn’t exist. Such technology will be used to assist shoppers in their journey from beginning to end .i.e., from opening the app all the way to check out.

eCommerce store owners need to start making their sites compatible with voice-assistants. They also need to enhance the shopping experience so that it’s seamless and easy. 

Virtual and Augmented Reality  

VR and AR bring the technology of 3D and CGI into the world of shopping. Customers will be able to shop in virtual stores and also interact with items, products, and salesforce. Customers will be able to see product reviews, details, pricing, and color variants inside the AR/VR world.

The idea of introducing VR and AR technology to eCommerce has already been experimented with and produced great results. According to Gartner, 100 million customers will shop using AR technology (both online and in-store) by 2020. 

Drone-droid deliveries

It was not too long ago when online shopping meant waiting for weeks for it to arrive. Now, customers find it hard to wait for anything above a day or two. Embracing automation one step further, eCommerce will soon see deliveries made by drones in the sky and droids on the ground. 

The delivery will not be limited to the customer’s house address or office address. It will instead be able to pinpoint the live location of the customer and deliver it.

Blockchain technology

Cryptocurrency has been rendered illegal in many countries for its lack of regulations. But the blockchain technology behind it has not been dismissed. It has huge potential in the future and is being enhanced by government agencies all across the globe. 

The technology will bring about a more secure online payment that has the ability to eliminate fraud. It will also help businesses maintain a genuine ledge of all digital transactions. Once online payments become rock-solid in security, we can expect sales to dramatically rise. 

Conclusion: Automation is Key and Data is Critical

On one hand, automation is the future of eCommerce. The more we can automate the better it is for business. 

On the other, data is extremely vital for the success of an online business. Data can show what’s working and what’s not. It can help predict future trends that will lead to better strategies and plans.

But eCommerce stores have a lot on their plate – merchandising, product sequencing, recommendations, payment gateways, security – the list goes on.

As an eCommerce site owner, you need to ensure you give your customers an optimal shopping experience:

  • There should be an option to site search for products they are looking for. 
  • Products displayed should be relevant to the site search or the channel they entered from (search engines or ads).
  • Products should be tagged, categorized, and sequenced to give customers choices of what they’d be interested in. 
  • Customers love recommendations on similar products, other products they may need, what other customers bought, and so on. It’s important to provide that. 

In a brick-and-mortar store, you could leave this up to the store manager and your salesforce. But with an eCommerce store, many of the platforms and tools aren’t equipped to give you control over these aspects.

At Tagalys, we understand the need for technology that will act as a virtual store manager and give you the salesforce you need. Our tool is designed taking into consideration the pain points any eCommerce business faces along with the ever-advancing technology of our world. The tool is data-driven as well so you can be sure it functions on what customers need and want.

We help you increase click-through rates, enable you to have control over what products are displayed, and finally, increase your conversions.

Take control, automate, and run a better eCommerce store. Upgrading to newer technology is well worth the effort. 

Posted in e-Commerce General

7 eCommerce Mistakes Store Owners Should Avoid

Posted on October 19, 2019 by


Taking the world by storm, eCommerce is growing rapidly and slowly ousting long-standing retail outlets. It’s estimated that 1.92 billion people will be digital buyers in 2019, that’s around 25% of the world’s population. 

The business is attractive and lucrative, but eCommerce store owners have their work cut out for them as competition is on the rise. It’s easy to get lost in the mix and this is one of the reasons why 90% of startups fail, including those from the eCommerce niche. 

To be in the 10% that succeed, there are critical things to take care of. Here, we address the mistakes you should avoid in order to run a successful eCommerce store.

eCommerce mistakes

Top eCommerce Mistakes That You Should Avoid

1) Jumping straight in without identifying your audience

You may have the perfect product, an optimized website, and the best user experience. But none of it will matter if you don’t understand your customer. 

Amazon is the go-to shopping portal for customers worldwide. You need to give them a good reason to choose to shop from you and not Amazon. 

To do this, you need to target a specific audience and create a culture of belonging and trust. The best way to do this is to use data! Gather information about your potential customers, understand their interest, whether you provide something they need or something they want. ‘Needs’ solve problems for them, whereas ‘wants’ satisfy their desires.

You can get a lot of insight into your customers by identifying their behavior, patterns, and values. 

There are many ways you can identify your audience. Surveys, competitor analysis, and market research are textbook methods. But you also bank on networking, conversations with experienced folk, and your own experience, knowledge, and intuition. 

2) Trying something new too soon and making things complicated

We all want to be unique and have a website that sets us apart from the rest. But truth be told, customers like familiar settings. While shopping, they prefer to know their whereabouts instead of having to figure it out with every new website. 

Therefore, it’s ideal in this case to stick to the prevailing trend of website navigation, product categorization, and checkout process.

Now, this doesn’t mean to say you can’t try something new or introduce new ideas and technology to your website. It simply means before you try something new, test it out and see how the market reacts. You can do this using a method called A/B testing or you can also run surveys.

Just remember, don’t complicate things for your customers. Make your CTAs and buttons bold and easy to find. From signing up to shopping to checkout, your goal should be to make it smooth and easy. 

3) Not having reliable customer support in place 

Customer support costs money and needs manpower. Many eCommerce stores – especially new and upcoming ones – ignore this factor hoping that when they make enough money, they’ll start providing this service. 

But in reality, great customer support will help you make money and without it, you stand to lose business. It leaves store owners in a catch 22 situation. 

Customers need their queries and issues to be resolved – quickly and cordially, regardless of whether you can afford it or not. 

Before you price your products, you need to factor in the costs of customer service. If you can’t afford it or don’t have resources to dedicate to it, create a detailed FAQ section. You can also set up a chatbot that will handle the basic queries. Anything it cannot answer can be passed on for human intervention. 

Remember, in today’s digital age, having one avenue of contact is insufficient. You should ideally provide multiple channels of support such as phone, email, SMS, chatbot or a form on the website. 

4) Ignoring SEO

SEO has unfortunately got a bad reputation for keyword targeting and stuffing. Many eCommerce stores don’t pay attention to it and chalk it down to ‘rubbish’. 

But SEO is so much more than keywords. The main aim of SEO is to provide users with relevant results and the best experience. You can optimize your SEO by creating a blog to target your audience. However, there are many technical aspects you need to take care of as well. 

  • You need to ensure you don’t have duplicate pages.
  • You need to fix pages with errors like 404. 
  • It’s also helpful if you have a sitemap for the search engine bots to crawl your website easily.
  • You need to analyze and optimize your crawl budget.
  • You’ll need to optimize your page speed and website’s responsiveness.
  • Most importantly, sign up for Google Search Console and Analytics. 

You’ll get insights into your customers – where they come from, how many come, how long they stay on your page, and how many customers leave your site.

You can also see how many make purchases, how many abandon their carts, which pages do really well and which don’t. This will help you fix errors on your site and improve pages and products that need it.

This will give you much-needed data about your customers for free! It’s one aspect you simply cannot afford to ignore.

5) Not being present on social media 

“We’ll get to it. There’s no point of it now.” One of the biggest mistakes eCommerce owners make is ignoring social media. 

Customers love to check social media pages to see if your business is legit. Reviews go a long way in showing customers how great you are. 

As scary as it is to open up your business to reviews, it’s best to have it. If you have a great product and deliver great service, you should have nothing to worry about. 

Plus, customers are forgiving if you have a few negative reviews but have responded and handled it well. It’s fishy sometimes if you have all great reviews. 

One tip here is to keep your social media channels relevant to your company and its products or services. Provide engaging content. Posting for the sake of posting is easily identified and won’t sit well with followers.

6) Haphazard merchandising 

A lot goes into listing products on your website. You need to take care of images, descriptions, pricing, T&Cs, and more. But that’s still not enough. If you haven’t categorized your products well and tagged them so that users can find them easily, it could become very difficult for users.

There’s a lot you can do with merchandising which will not just help increase conversions but increase the average order value as well. 

We recommend using strategies such as:

Merchandising needs an ample amount of dedicated time and resources. But one of the perks of living in the day and age of automation, you can use services or tools that will do it for you. One such reliable service is Tagalys that will optimize your merchandising strategies while eliminating the need for heavy resources and time.

7) Not researching more ways to sell

One way to sell is to display products, advertise your business and get customers. But using just one strategy can fail for many reasons, some of which include:

  1. You can stagnate in the number of customers you get and stump your growth. 
  2. You can enter periods of zero sales if this strategy fails. 
  3. You’ll miss out on peak seasons that need different strategies to reap massive profits.
  4. Customers tend to move fast to the next competitor. You need to constantly find ways to attract new ones and retain existing ones. 

There are plenty of strategies to learn with new ones being born quite frequently. A few of them include:

  • Paid advertisements like SEM and PPC
  • Digital marketing which includes emailers, SEO content marketing, and social media
  • Upselling and cross-selling techniques 
  • Offering freebies and welcome gifts
  • Maximizing on shopping sales such as Christmas, Thanksgiving and Black Friday

These are just some of the strategies to boost sales. A little research can open up a world of opportunities to get more customers.

BONUS TIP – Poor returns policy 

eCommerce sees a high rate of returned products amounting to around 30% of all sales. But out of these returns, not all are genuine. A business can face tremendous loss if they have a high return rate due to the cost of logistics.

However, you can’t ignore your return policy. A recent survey showed that around 17% of shoppers would not make a purchase if the store didn’t have a return policy. And among those who made returns, 96% of shoppers would buy from a retailer again if they had a good returns experience.

While you absolutely must have a convenient return process, you also need to have strict policies in place to ensure you don’t suffer a loss on account of false returns. 

One of the best ways to accept returns is through a form on your website. First, collect data on reasons for returns. Then allow the customer to confirm the return. This gives you much-needed data to develop your returns policy and it also gives you a heads up that a product is on its way back.

The mistakes to avoid also point you in the direction of the steps you should be taking to make your eCommerce store a success! An eCommerce store comes with high demands and high maintenance. You need to be ever-prepared to tackle it all. 

Posted in e-Commerce General

How To Get The Best Of Black Friday 2019 For Your Magento & Shopify eCommerce Business

Posted on October 8, 2019 by


Black Friday 2019

Who doesn’t love Black Friday, right? It’s the biggest shopping event of the year and customers, as well as businesses, focus on getting the maximum out of it. Slowly but steadily, the tradition of pulling an all-nighter at your traditional retail store seems to be fading away. Buyers have shifted sides and holiday shopping, like everything else, is more of an online affair now. 

In the 2018 holiday season, 68% of buyers said they’d do most of their Black Friday shopping on online stores. In contrast to the in-store experience, eCommerce businesses have an added advantage of offering an extended and personalized inventory of goods. It’s not surprising that more consumers are expected to shop online than in stores on Black Friday 2019. 

Around 61% of customers say they’ll shop online on Black Friday 2019 and the spendings are most likely to surpass $12 billion. So, are you ready for all the holiday attention? Here we have compiled some of the best Black Friday strategies your eCommerce business could adopt and smash all the sales records:  

#Smartly Prepare Your Product Listings and Gift Guides:

It’s better to target customers based on their previous buying experience. Having customized product listings that are exclusively created for the sale will improve your conversion. Curating special gift guides may also help your customers get started on their holiday buying spree. Offering discounts on gift bundles instead of individual products will also enhance your overall profit.  

#Deploy the Best Merchandising Techniques: 

For any eCommerce business, there is a lot to cover on the merchandising front. Starting from the basics, you need to adopt the best visual merchandising practices. Ensure a balanced UI of your website that leaves a pleasant expression on the user and drives interest. 

To boost your conversion rates, you may adopt the tried and tested methods of cross-selling and up-selling also. Your customers will be on a shopping extravaganza and luring phrases like “frequently bought together” and “people who bought this also bought” may drive some serious value for you. 

Based on your analysis of customer behavior, you may also employ dynamic pricing to the highly demanded products. All your merchandising woes may be covered by qualified third party software solution providers who could use high-end techniques like machine learning and SaaS for an added benefit. 

#Work on Mobile Functionality and Site Speed:

Most of the Black Friday 2019 buyers will approach your eCommerce website via their smartphones. According to Forbes, around 67% of the 2018 Black Friday digital traffic was driven by mobile devices, up from 61% in 2017. So, as the holiday season approaches, it becomes increasingly important to enhance the mobile functionality of your website. 

For eCommerce businesses, Black Friday all about bringing in more and more customers. Most of the eCommerce experts unanimously agree to this fact – if your online store’s pages are responding slowly, your customers would most likely go buy somewhere else. It is, therefore, advisable to use optimization tools and make your site lightning fast.  

#Push Your Deals and Ad Campaigns Early:

You need to start planning and executing your holiday campaigns early. According to a survey, around 45% of the people start their holiday shopping much before Black Friday. So, it’s better to start creating a pre-sale buzz. You can start your Black Friday campaign by sending out emails about a month early and later communicate deal alerts as the big day approaches. Customized email advertising campaigns for each customer group may also make matters even more appealing. 

#Ensure Maximum Conversion with Site Search Optimization

There is no denying the fact that an optimized site search can be a big savior during the holiday shopping season. While many of your competitors are ignoring it, you can capitalize on it big time. Make sure your search box is clearly noticeable and appropriately optimized to deliver the best search results. 

The best thing about site search is that you can use it to dictate your major merchandising decisions. You can easily influence which products you wish to promote this Black Friday or which ones will appear in searches initiated by customers from specific demographics. 

Features like strong auto-complete function and auto-correct will make matters even more efficient. It’s really straightforward – if your customers can quickly find what they were looking for, there are fair chances that they will buy it soon.

#Prepare for Volumes of Traffic:

Consumers say they’ll spend an average of $502 on Black Friday 2019 shopping (up from $472 during 2018 season). If everything goes according to the predictions, your business’s website will observe a massive traffic surge this Black Friday. And you must be ready to cope up with this holiday boom. It is better to test the capacity of your servers and site performance in advance and not let down customers during the peak deal hours. 

#Retarget your Customers:

Adopting the right retargeting strategies may help you win back the customers who visited your site and chose not to buy anything. By using the appropriate eCommerce tools, you can follow up with those users and push notifications and even other lucrative offers to make them come back. Gaining insights on critical consumer behavior may also help you get prepared for the upcoming shopping seasons.  

#Influence Buyers with Smart Product Recommendations

This Black Friday, your customers will be receiving a lot of product recommendations. You just have to make sure that yours are the best. From the options available, the best one is to choose a powerful recommendation engine

A study from Gartner also estimates that by 2020, such engines will be boosting eCommerce profits by more than 15%. 

You can focus on certain best practices like adjusting your recommendations to highlight the best-selling items, archiving customer’s browsing history to help them revisit lost product pages and so on. What’s so great about personalized recommendations is that they will not only lift your holiday sales but also build long-lasting relationships with users so they might keep coming back. 

#Time-Bound Offers: Urgency May Be a Real Reason to Buy

During the holiday season, customers usually explore around and take time to find the cheapest product. Anyhow, they are completely in the mood to buy. Creating a sense of urgency through limited-time shopping offers, codes and coupons may prompt customers to make quick buying decisions. Moreover, time-bound deals like free or priority shipping may also do the trick for your eCommerce business.  

#Make the Checkout Process Smooth:

After browsing through tonnes of deals, customers generally prefer a hassle-free checkout method. That is why the checkout process of your eCommerce business needs to be seamless. It’s better if you provide easy and well-known payment methods and who knows, they might come back to check out again.  

#Consider the Omnichannel Experience:

Black Friday is all about the best buying experience for customers. Customers might want a blend of both online and offline channels and eCommerce players could utilize it to their benefit. During the 2018 holiday shopping season, a 50% increase in the trend of Buy Online Pick Up In-Store (BOPIS) was seen. Even if you don’t have a brick and mortar store, you could open holiday pop-up shops at select locations and get your products in front of customers.  

Final Thoughts: Black Friday is All About Preparation

Black Friday marks the beginning of the shopping season and its influence can be seen in most of the countries around the globe. With proper planning and adequate preparation, your business will not only earn huge dividends but also gain a new and loyal base of customers. Utilizing these merchandising and optimization techniques, and thinking and testing your scenarios in advance will surely help you reap the best sales rewards. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General

Holiday Spending Statistics Every eCommerce Owner Should Know About

Posted on October 3, 2019 by


Holiday Spending Statistics

Analyzing the trends of customers can help eCommerce stores prepare for the big days of the year. The holidays are huge for retailers and online stores but you will miss out on maximizing your sales if you aren’t ready. 

During the periods of slow sales, you should use this time to prepare for the peak season. You can test new tactics, find growth opportunities, build brand awareness, ramp up your SEO efforts. If you build up a solid foundation, when it comes time for the holiday shopping madness, you’ll be able to successfully maximize on it. Remember, you only reap what you sow. 

These top Holiday Spending Statistics can help you get an early start on preparing for the holidays.

Top Consumer Spending Holidays for ECommerce sites 

We’ve picked the top holidays you need to be prepared for based on statistics published by NRF and Prosper Insights & Analytics.

Halloween

Halloween is one of the most awaited holidays for kids and adults! From scary costumes and decor to yummy treats and fun celebrations, what’s not to like about Halloween! 

Spends for Halloween 2019 have been predicted to touch $8.8 billion. The top spending categories include costumes ($3.2 billion), candy ($2.6 billion), decorations ($2.7 billion) and greeting cards ($390 million). 

On average an individual will spend $86 on Halloween this year. With every holiday, there are a set of customers who start their shopping well ahead of time and then there are those who wait for the last minute. Here are some recent statistics on customer shopping times:

  • Before September, about 5.8% of people begin their Halloween shopping. 
  • 31.3% of people plan on shopping in September.
  • 43.3% shop in the first 2 weeks of October. 
  • The rest (19.6%) shop in the last 2 weeks of October.

For eCommerce owners, it’s a big shopping event that you can capitalize on. There are a number of industries that benefit from this holiday as customers look to buy pumpkins, candy, costumes, gifts, pet costumes, and home decor. 

They also shop for groceries and supplies for their parties. Lastly, they visit theme parks, haunted houses and other thrilling adventure outings in keeping with the festivities.

Father’s Day 

Father’s Day was not so popular a decade ago. But since 2009, it has been consistently growing into a big special event, shooting up by 70% growth (approximately $6.6 billion) over the years. 

When it comes to Father’s Day, the biggest spenders are consumers between the ages of 35 and 44 years. 

45% of people say they shop for something unique, while a third of them show interest in subscription boxes. 47% of people said they plan on gifting a special outing to their dad. 

The total expected spends for 2019 is $16 billion with an average planned spending per person touching $139. 

Top spending categories include apparel, memorable outings, and gift cards. You can start preparing well in advance to offer customizable options on your products, combo gift sets, and discounts closer to the date.

Valentine’s Day 

The day of love, Valentine’s Day at its peak saw 60% of the American population jumping on board to celebrate it. That number has now dropped to half. Many said it was due to over-commercialization of ‘love’, or they didn’t have anyone to celebrate with, or their interest in the special day just disappeared.

However, those who still celebrate the day spend even bigger amounts than before. Those surveyed said they would spend $161.96 on Valentine’s. And what’s more important to note is that people have broken away from ‘Valentine’s being about a partner, and have expanded it to family, friends, co-workers, classmates and even their pets. 

For eCommerce stores, this is a big plus as the gifting possibilities are endless. While jewelry, flowers, greeting cards, and candy are the traditional ones, many turns to newer gifting ideas such as experiences, vacations, customized gift sets, concert tickets, spa vouchers, and the like. 

Easter 

Easter shopping is fueled by a number of reasons, the top two being to keep up the tradition (65%) and discounts (31%). 

Customers planned to spend an average of $151 for Easter 2019. Eight out of 10 adults planned to celebrate Easter in the U.S., however, those who don’t celebrate still buy Easter treats and also shop during seasonal sales. 

Retailers should focus on mobile, as it was estimated 74% of people will base their purchasing decisions through their smartphones in 2019. 

Easter is a holiday for all ages, therefore, eCommerce merchants can target a wide range of customers. 

Mother’s Day 

Mother’s Day has always stood out as an extra special day to appreciate moms. So shoppers look for something that meets that ‘extra special’ criterion.

In 2019, it was estimated that Mother’s Day sales will touch a record of $25 billion. A whopping 84% of people in the U.S. said they would celebrate the day. The average customer spend is $196 compared to $180 in 2018. 

ECommerce stores shouldn’t miss out on this big day as shoppers are ever ready to spend big-time on the one who gave them life. 44% say they shop for something unique or something that will make her feel loved.

Traditional gifts still do well and include jewelry, flowers, and greeting cards, but there is also a growing trend in new-age gifting. This includes gifting them personal services, electronics, gift cards, apparel, and outings.

Plan your sales and strategies well ahead for this one as Mother’s Day usually brings in a drastic increase in traffic and sales.

Winter Holidays 

According to Google, retail had its largest season ever in 2018 with $853 billion in sales! Winter holidays are the biggest time of the year for shoppers and merchants. Statistics show that 56% of the time was spent on online shopping and 53% of purchases reported were made online. 

There was also a dramatic shift to mobile usage as 61% of online purchases took place through phones. 60% of consumers used a mobile app to shop for the holidays.

Google says that search queries for ‘gifts for’ and ‘gifts from’ start accelerating from as early as the last week of October. This shows that winter holiday shoppers begin planning well in advance. 

The average planned spend per person for 2019 is an incredible $1,007.24, making it the biggest shopping event of the year! 

An interesting fact to note is that last-minute shoppers amount to only 7%, and after-Christmas shoppers are at 4%. The majority of customers wrap up their shopping early and are ready for the season. 

As an eCommerce store, targeting customers before Christmas would be more fruitful than targeting them on Christmas Day itself. 

Gifts that top the list for the holidays include clothing, gift cards, toys, video games, books, movies, food, electronics, and related accessories. Gifting experiences such as cooking classes, spa treatments, tickets to games/concerts are growing in popularity. 

To make the most of these holidays, planning ahead is key! Some of the steps you absolutely must take to make your online store more alluring are: 

  • Optimize for mobile – This should be your top priority as customers are increasingly shifting to mobile shopping on the web or through apps. There has been a growth of over 180% in the last two years for the term “online shopping” through mobiles. Further, a 1-second delay in your mobile load time can bring down conversions by up to 20%. 
  • Make it easy to find products – Optimise your product pages and make it easier for customers to navigate through your site and find what they’re looking for. Here, a site search would be a good idea. You can also use cross-selling and upselling tactics to provide customers with more options they might need or like.
  • Promote your site – You can optimize your site, but if no one comes to it, all efforts will be in vain. You can use different techniques to get your website noticed. Social media ads and Google Adwords and great paid avenues. But you can also promote your site organically through SEO.

Word of advice, preparation makes all the difference. To sum up, for the holidays, analyzing the needs and trends of customers will help you strategize and make the most of these big-spending days! 

Posted in e-Commerce General

US Online Shopping Sales Calendar 2019: Gear Your Store for Maximum Sales

Posted on September 10, 2019 by


eCommerce stores have huge opportunities to boost their sales by incredible margins – that is peak shopping days! There are a lot of important dates coming up that you must mark on your calendars. We bring you the US Shopping Sales Calendar 2019.

31st October – Halloween 

Celebrating all things spooky, Halloween is becoming increasingly popular all around the globe. For eCommerce sites, not only is it a big deal in terms of traffic, but it translates to huge sales and revenue. 

According to NRF, in 2018 in the US alone, $9 billion was spent on Halloween. If you fall into the category that can cater to customers in terms of costumes, accessories, decor, food, candy, and so on, you need to start getting your game together right away!

Ensure you are stocked up, your product listings are pre-prepared and ready to be rolled out. 

Now, in case your business doesn’t align with Halloween at all, you can still capitalize on it by offering Halloween-themed versions of your product or adding Halloween touches to your website. You can also take advantage of social media by posting anything Halloween related! 

29th November – Black Friday 

Originating in the US as a Thanksgiving shopping holiday, Black Friday has made its way around the world. This day is known for notoriously crashing websites because of the explosive influx of customers. 

US Shopping calendar 2019

Not only do you have to prepare to meet the high demand, but you also need to ensure your online website can handle the rush of traffic without crashing. 

This is a good time to work on your SEO and also run Adword campaigns to ensure you show up in the top results for the right keywords. All marketing efforts should start focussing on Black Friday at least a month or two ahead of time! 

It’s a highly competitive day, so your website needs to function smoothly. Customers will be quick to jump to the next website if yours is slow or hangs for even a few seconds.

Bear in mind, you need to also ensure your product listings are accurate and unique. If you aren’t able to dedicate valuable time to managing product listings, there are tools to help you generate multiple listings in a few seconds.

2nd December – Cyber Monday 

Consider Cyber Monday to be an offspring of Black Friday for the online world. Originally, since Black Friday was primarily for retail stores, Cyber Monday was born to for eCommerce to capitalize on the Thanksgiving holiday. But fortunately or unfortunately, eCommerce has capitalized on both. 

According to Business Insider, online shoppers outnumbered in-store customers on Black Friday 2018.

While it means more opportunity for sales, it also means you need to be doubly prepared to face both days so close to each other. Effective promotion in the form of banners, emailers, messages, Google ads, and content needs to be handled all the way through. For both days, you need to market the best deals to your customers to entice them to buy from you. 

14th December – Free Shipping Day 

Launched in 2009 by Luke and Maisie Knowles, 14th December is a one-day event on which eCommerce merchants offer free shipping to customers with guaranteed delivery by Christmas Eve.

Customers usually shop on Black Friday/Cyber Monday to buy their Christmas gifts in advance at crazy prices. But the majority of customers worry if they’ll receive it on time. 

Free Shipping Day is a great opportunity to gain more customers doing their Christmas shopping in advance. 

US Shopping Sales Calendar 2019: Christmas 2019

Preparing for this day means you need to have your logistics sorted out in order to deliver any orders placed on this day by Christmas Eve. It might be worth it to check out temporary logistics providers to meet the demand of the season.

24th December – Christmas Eve

Nobody should even bother telling you that Christmas is the biggest shopping week on planet Earth! According to Google Insights, 23rd December is the biggest shopping day regardless of what day it falls on.

You can monetize on last-minute shopping if you are ready for it. ‘Where to buy?’ and ‘Same-day shipping’ are the top searches pre-Christmas time.

26th December – Boxing Day

Boxing Day is tricky for online merchants. The truth is that store retailers see a higher footfall on this day and there are reasons for it. Post, Christmas, shoppers are usually redeeming gift cards, making returns, or exchanging gifts. But that doesn’t mean eCommerce can’t take advantage of this day. 

The trick is to set yourself up much earlier. During the previous sales days, you need to think smart and offer gift cards, or coupons and vouchers that can be redeemed after Christmas. Have a good exchange or return policy in place that can help you draw in more customers who received gifts. 

You can use such opportunities to recommend products while they make their return/exchange. Use up-sell or cross-sell tactics to increase your sales during the post-Christmas day as well.

Mark these dates and start preparing for them well in advance. We would recommend giving it 6-8 weeks of prep before the sales date especially for Black Friday and Christmas!

These days open up a huge opportunity to bring in more customers. This is the best time to provide them with a great experience so that they keep coming back for more!

The biggest online shopping season is about to start. Ensure your online store is equipped with the best Site Search, Product Recommendation Engine & conversion optimized category pages, to maximize sales this season.

Posted in e-Commerce General