Author: Avran


Merchandising – What does it mean to your online store?

Posted on August 8, 2018 by


store merchandising

According to experts and other blogs, Merchandising is everything you do to promote and sell your products once the potential customer is in your store. A sale starts with the giving the visitor a great first impression, which means retailers always trigger a visual experience for every visitor the moment they walk into the store. This brief post is to help you understand that online merchandising has equivalents and you can use these strategies at your online store to improve the visual experience you offer your visitors. Merchandising is the part of the holy grail of traditional retail and includes

  • Window and in-store displays
  • Grouping related products together
  • Shelf signage
  • In-store ads featuring the merchandise
  • Samples and giveaways
  • In-store demonstrations
  • Well-stocked shelves
  • Spotlighting promotional items
  • Shelf Design

Each of these items can be translated into the online world and must be given importance to grab the attention of your visitors. Remember, it is harder to keep your visitors engaged online and easier to lose them in just the click of a button. Traditional retail is easier as walking out of the store if a physical effort and the farther you have walked into the store, the more time you need to spend to get out of the store.

  • Window and in-store displays = Homepage banners
  • Grouping related products together = Product Recommendations
  • Shelf signage = UIUX of Listing pages
  • In-store ads featuring the merchandise – Sponsored products
  • Samples and giveaways = Coupons & Discounts
  • In-store demonstrations = Multiple product images or videos
  • Well-stocked shelves = Intelligently stocked Listing pages
  • Spotlighting promotional items = Labels on Thumbnails (e.g., New, Next day delivery, Discount etc.,)
  • Shelf Design = Listing page layout, Design, Facets & Sort options

What merchandising strategy do you apply at your online store today? At Tagalys, we only help with a few of these merchandising requirements, especially those Like Search, Listing Pages & Recommendations that analyzes store data to predict what are the best products to be displayed in those channels.

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Must have UI elements before online merchandising works in e-Commerce

Posted on July 25, 2018 by


First impressions are the best impressions. Before you invest in a merchandising engine for your online store, you must have basic UI elements in place. You will not buy a car with a fabulous engine but looks ugly or has poor design elements. The same applies to visitors are your online store, who need to be guided to find a product of interest. While a merchandising engine can help predict or influence what products are displayed in search or other listing pages, the user interface of the listing pages has to be designed keeping your visitor & online category in mind.

The basic UI elements of any listing page are the filters, sort options, and product thumbnails. Within each of these, a retailer needs to think through many factors to influence how your visitors will react when they are on that page.

Page Filters or Facets:

  • Selection: The products in your online store might be assigned to multiple attributes and it is imperative to note that not all attributes are relevant to your customer. Display only the filters that are relevant to your customer and not to your business.
  • Order: We live in a mobile-first world, hence 70% of your visitors are likely to come to your store via a mobile phone. The mobile real estate is limited and they are likely to see the top 5 filters when they open. What are the top 5 filters that you should display at your store? Not every facet is equal, if you are in the luxury business, maybe discount does not matter to your audience. What would be the top 5 questions your visitors ask you if this were in a physical store?
  • Position: Having worked with over 50 online retailers it was interesting to note that around 15% of them actually have their facets placed horizontally on top of a listing page. But most have the facets on the left of the product listing. One retailer had a combination where they had standard facets on the left and facets like offers, coupons and discount percentage on top. Something to think about.
  • Visibility: Within each facet, you might have more than 10 tags. Limit tags displayed within each facet to 10 and make sure the top 10 tags are sorted by the tags that are assigned to the most products. If there are more than 10 tags, they should be collapsed, pop-up on demand or have a search bar within the facet.
  • Anchoring: Facets are a quick way to find products within a listing page. It is recommended to anchor your facets to the page, such that they do not scroll on top. Make life easy and obvious.

Sort Options

  • Selection: Display sort options that are most likely to be used by your visitor. It is a poor experience for your visitor when they find so many irrelevant sort options like sort by name, brand, location. The most relevant sort options are the ones that are tied to numeric fields like price, date, discount. We discourage sort options tied to text fields.
  • Display: Make life simple for your visitors and provide the ascending and descending sort options within the drop down. We have noticed sites where the sort option contains the field to be sorted and the visitor is expected to click outside the sort option, to change the order to ascending or descending.
  • Location: The most obvious location to anchor your sort options is right above the product listing on the left. That is the most commonly used location, so do not try to reinvent the wheel.

Product Thumbnails

  • Size: Your visitors do not have time, but how many product thumbnails do you show per screen? This is directly tied to the size of the thumbnail image. Too large, you show better clarity, but that requires the visitor to scroll more to see more products. Larger images can also marginally impact the load times of the pages, as the size of the image is slightly more. Too small an image and your visitors might get lost in the clutter.
  • Information: Assuming you have determined the ideal image size, basic elements like name, price, sale price must be determined on the product. Additional information like brand, SKU etc., should only be displayed if you think it can increase your CTR to the product view.
  • Elements: Additional product tags in the form of labels can also be displayed if that can increase CTR to product views. Some examples of labels are New, Ready to Ship, Next Day Delivery, Offers, Sizes & Color Swatches.

The objective of a listing page is to get the visitor to get to a product page as quickly as possible. The metric you should be tracking is Click Thorugh Rate (CTR) from listing page to product details page. What is the CTR of your listing page?

Let us know if you would like us to audit your site, you can schedule a call with us using this link. You could also signup to start your 14-day free trial now

Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Visual Merchandising for Site Search in e-Commerce

Posted on July 23, 2018 by


Why is visual merchandising for site search important? Site Search in your online store is the most important conversion funnel. Visitors with intent use the search funnel and a data-driven site search engine that predicts what products will sell is a minimum requirement to get the best conversion rate. This is what Tagalys Search was back in 2017 when we used data to predict the best products for any search query. Then why did we add a visual merchandising panel if the engine is supposed to optimize conversion?

Historical Data Limitations

All site search engines rely on data collected from the e-commerce store to make sense of it. Think of data as fuel to the engine and the main differences across various engines like Klevu, Nextopia, Sli and the others is the duration or the amount of fuel used in the engine and the engine itself. The limitations of search engines based on historical data are it does not tell you anything about this moment, but makes predictions only based on past behavior. Today matters because sometimes marketing campaigns are based on immediate trends and not something that happened 2 weeks back. For example and this happened at a fashion retailer we currently work with. A certain celebrity was found wearing a palazzo & top from this designers collection and it because of a rage online. Now almost everyone at the online store was trying to find that product as it was trending across Twitter, Instagram & Facebook. But none of these trends are passed to the online store programmatically and that SKU was not the first product visitors saw when they search for “Palazzo” or “tops”. This is when our customers & product team realized the shortfalls of only using historical data.

Visual Merchandising Options

The limitations of historical data required Tagalys to provide the ability for retailers to control the products displayed for any search query. Visual Merchandising is a channel through which retailers can visually identify the products they want to promote instantly. Here is an example of the Visual Merchandising panel from TagalysVisual Merchandising panel

Merchandised search

Tagalys provides retailers with a visual panel to instantly choose products for a search query and ensure they positioned such that the visitors find them.

Product Insights

As soon as we launched the visual merchandising panel, retailers & their stylists started using it changing the sort order of products in multiple searches. The freedom to control products displayed empowered retailers to a point where sometimes it started to negatively impact the conversion rates. We realized that merchandisers started promoting products based on gut and not only data. The purpose of the panel was to promote products that matched external data trends that were not part of Tagalys, but it was being used differently. Hence we then added real-time product insights for every product, so retail teams could consider historical product performance before making a merchandising decision.

Product insights for merchandising

Conclusion

A merchandising panel for site search by itself is not going to boost conversion rates. We recommend our clients to only merchandise the searches that have external trends not part of the store. Typically that is usually less than 5% of the overall unique search queries, hence the final impact to the conversion rate is less than 20%, depending on the total number of searches for the merchandised search terms.

For the client shared in the above example, the merchandised search itself generated over $77,000 in revenue as the external trend lasted over 4 days.

Posted in eCommerce Site Search

Retail Merchandising Requirements – Product Curation

Posted on July 2, 2018 by


Merchandising is the practice which contributes to the sale of products to a retail consumer. It refers to the having a variety of products available and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. The keyword here is Stimulates interest and this applies to online shopping. While Merchandising spans a variety of activities, we will talk about a few key activities in a series of posts. This one is about Product Curation.

Product Curation: Why is it required?

As an online merchandiser, you will need to rely on a data engine to decide how to display the hundreds of products in each aisle or category page in your online store. While a data engine will be applicable over 70% of the time, many a time, you have insights into products that your online store might not. Hence be being able to promote, curate or move those products to the top of the page is a way stimulates interest

Product Curation: When should we do it?

Your online store is marketing on many channels; social media, blogs, advertising etc., and you are observing how visitors are interacting with your brand. Lets say on Instagram, a particular product has garnered more interest that it has at your online store, because a celebrity wore something similar, this is a reason why you will want to promote that product across pages, so when the same visitors come back to your online store, it stimulates interest and that can influence sales. The data in these external channels is forward-looking and needs to be complemented inside your online store.

Product Curation: How do we do it?

The easiest way to curate is to find that individual product that gathered external interest and promote on the home page. Easy, but not effective. Experts do a few activities once they see an external trend and want to push that to their online store. They start by identifying the products that gathered external interest. And find out what are the attributes on that product to know what else can be promoted. To find these products, you could again use the search API or the similar product recommendations API from Tagalys. Identify the best channels to promote these products when the visitors arrive at your online store – Homepage, Category Pages, Search and ensure to promote all products that match these attributes. At Tagalys we provide curation capabilities across all our tools like Search & Category pages that makes this task visual, instant &; data-driven.

Connect with us on Twitter or LinkedIn; let us know how you carry these tasks today. If you want to try Tagalys for a free trial, you can signup here

Posted in e-Commerce Product Listing pages

Top 3 Reasons Why Your Product Listing or Category Pages are not performing

Posted on April 30, 2018 by


If you are worried about the impact of a low conversion rate on your eCommerce site, you are not the only one. The truth is, many eCommerce store owners are feeling the same – triggered by the low conversion on their product listing pages. Whether you recently saw a massive drop in the conversion rate – or visitors are not converting at all – there are some actionable tips that can help you recover those lost leads and sales.

Below, we are listing the most obvious reasons for that – or the signs you need to take action upon and improve your product listing page conversions.

Your Product Listing Pages Make A Bad First Impression

One of the most common reasons for a low conversion rate is that people don’t actually like what they see when they land on your site. Even worse, they cannot find the information they need. Are the products advertised on the banners that lead them to this page visible in the very first few products?

Another way to solve this is to check the heat map, user flow, bounce rate and your conversion funnel in your analytics software. Assuming your banner image and the products on row 1 are in sync, what data are you using to determine the remaining sort order of the products? Are you really showing what is trending at your store? 

You Don’t Know Your Target Audience

Another major reason why your product listing pages are falling in terms of conversion is the fact that you don’t know who you are selling to. This is why a key step in addressing your conversion rate issues is knowing who your customers are, what they want, and how they behave. If your audience is only going to buy products under $100, you are decreasing your conversion rates by showing products priced above $100 on the first few pages.  It is imperative to deliver a targeted customer experience rather than a one-size-fits-all approach.

You Are Ignoring Mobile Users

Did you know that mobile traffic is booming and that more than 67% of the total online visitors engaged with a retail store via their mobile device? The takeaway is clear – you need to properly optimize your product listing pages, they need to load in milliseconds and make them responsive to mobile screens of all sizes. Delivering a mobile-optimized experience can help you win over the majority of the market.

Solution

At Tagalys, we pride ourselves on the knowledge and experience in the field of eCommerce. We work with many eCommerce store owners, helping them pinpoint and solve problems like this while increasing their conversion. From Instant Page Creation to drag and drop curation and conversion-based sorting, our portfolio of tools is SEO-friendly and helps you increase your conversion while streamlining your work on every product listing page.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General e-Commerce Product Listing pages Uncategorized

Data Assisted Visual Merchandising for e-Commerce Category Pages?

Posted on April 24, 2018 by


If you want to learn more about how Tagalys Product listing pages can increase SEO traffic or improve conversion with data-driven product sorting, this article will not cover it. This post only covers the aspect of how Tagalys provides performance data that aids retailers in e-Commerce visual merchandising.

As a category manager at for an online retailer, you have to continuously create new product listing pages either to refresh the content at your site, your visitors always want to see something new. Or you need to create pages for digital marketing campaigns to attract visitors based on what they want.

Most leading retailers have a daily/weekly marketing schedules that require refreshing the content of product listing pages on the website. By refreshing we mean, you may carry category page of Rings, Womens Rings or Womens Gold Rings. But data shows your audience is interested in Women’s Gold Rings under $999 or Womens Gold Rings with Emerald in this season. So refreshing is nothing but creating a new perspective on products that already exist at your online store. While this may sound simple in the last statement, think of doing the same on a daily/weekly basis, with the flexibility to create any possible combination of a listing page without thinking twice.

Macys Womens Gold Rings with Emerald

Now you might be thinking, you can do the same by applying filters to a category page for Women’s Rings. Absolutely, that’s the easy fix that almost everyone uses, but it is not the best for conversion at your store.

Top 3 Reasons for using Tagalys for Visual Merchandising

  • Almost all e-commerce platforms do not process analytics data, hence the resulting sort order is a just a list of products and not displayed to increase the conversion rate for that page. You need every page to be optimized for conversion to increase revenue and that is the No 1 reason why retailers choose Tagalys.
  • Do you want your e-commerce platform to work for you or do you want to work for your e-commerce platform? Former for sure. There is a higher chance of your visitors scrolling beyond page 1 if the first few products they see, match with the image(s) they clicked on the banner that led them here.  With Tagalys, you can instantly promote products or remove products in a few clicks with our curation panel

Tagalys Curation Panel

  • Last but not the least, do you want to show products on the banner because you think they look visually appealing or based on real data that tells you exactly how they have performed in your store. This is Data Driven Visual Merchandising, where you the merchandiser/category manager/retailer can rely on your own data to back your hunch. On each product tile in the curation panel, you will find performance details of how that product at your store, so any design based hunch, is backed with real data

Curation panel - Product Performance data

With the flexibility to ensure what visitors see on the page matches the banner they clicked on, backed with the fact that the products on the images are there due to a decision backed with data, will ultimately help your online store improvement engagement & conversion with your visitors.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Start your 28-day free trial immediately.

Posted in e-Commerce General e-Commerce Product Listing pages Uncategorized

ATTRAQT – FredHopper Alternative for Category Page Visual Merchandising

Posted on March 20, 2018 by


While a google search for “e-commerce visual merchandising” shows FredHopper (Acquired by ATTRAQT group) for Magento, alternatives are missing, limiting choice for visitors like yourself. Tagalys offers most of our features to Small & medium size retailers like yourself, with only premium functionality limited only to Enterprise Retailers. Our pricing is public and linked with usage so you only pay more as you grow. With liberal usage tiers starting at $99/mo that includes 20,000 page views. Our customers see a 40% increase in revenue growth & over a 50% saving in time spent to create & maintain product listing pages.

So if you are seeking a visual merchandising tool, Tagalys is the best alternative to ATTRAQT & ON TAP. Here is why

Visual Merchandising for Category pages – What we offer

  • Assisted Merchandising: While Merchandising is an art, data is important to assist your team before they decide to promote or hide products from your visitors. Tagalys queries the performance of each product for the last 30 days, providing your team with data to make informed decisions.

VISUAL MERCHANDISING E-COMMERCE

  • Data Visualization:  Your catalog is the heart of your e-commerce store. When you create a product listing, you need to see the products but also understand if that product has been performing well enough before you decide to promote or hide it from your customers. While every product might be important to you, your visitors might think otherwise. Data never lies and Tagalys brings out the truth before you merchandise

CURATE VISUAL MERCHANDISING

  • Ease of use: Tagalys allows your team drag & drop products in order to promote or hid them from your visitors. It’s that simple and designed keeping you in mind. Now that you have facts about each product, go ahead merchandise with confidence with data as your guide. Check out how to make a simple sale page or new arrivals page in seconds and never come back to update it.

drag and drop merchandising

  • Save on Engineering resources: Merchandising a product listing page on Tagalys takes seconds and once done, you can launch that page immediately, saving resource time from your engineering teams. Allow them to focus on keeping your e-commerce platform running while you focus on engaging your visitors and increasing revenues.
  • SEO friendly: All pages created on Tagalys have the ability to capture variables that can increase SEO traffic. This data entry for SEO can be done in a user interface that does not require hand-holding from your IT teams. Once these pages are added to your sitemap, they get indexed and eventually the same effort can also bring organic traffic at no additional cost to your business
  • Performance reports: Every page created on Tagalys has inbuilt analytics that tracks visitor engagement. When you use Tagalys for your digital marketing campaigns, get real-time performance insights to allow your team decide which campaigns are working and which is not, so you can decide the best use of your marketing budgets.
  • Save on server costs: Never worry about increasing server costs or the engineering resources to maintain pages as your traffic increases, as pages are powered & maintained by our servers
  • Load Balancing costs: Increasing traffic requires you to have a team to manage & optimize your servers. Never have to worry about managing your servers with your increasing traffic as our server architecture allows us to automatically scale with demand

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General e-Commerce Product Listing pages

Automate Magento New Arrivals Category Page

Posted on March 3, 2018 by


Every retailer online or offline has a section that showcases the new arrivals at that store. If your online brand introduces new products often, then maintaining this page is a cumbersome task. But you need it, as it one of the most sought-after pages in your retail store. Sometimes, it might even make sense to have a New Arrivals page by category or subcategory if your product catalog has enough products.

Challenges in Magento when creating a New Arrivals page

This is a manual task is most often overlooked as there are constantly added to your store. And if you have managed to manually add products each time to something new is introduced in your store, there is no way you can merchandise this page in the event you want a Hero Product or hide certain products on that page. Fortunately, Visual Merchandising from Tagalys does this for your in a few clicks and whats even more awesome is that you no longer have to ever manually update the page ever again.

How is a Magento New Arrivals page created using Tagalys

  1. Login to your  Tagalys dashboard. If you do not have one, you can signup at Next.Tagalys.com
  2. Create a new page with the right name that will help your visitors easily identify the page e.g., New Arrivals, Latest in Apparel, New Arrivals in Pendants etc., Magento New Arrivals page step 1
  3. If advised by your SEO team, edit the URL to also attract organic traffic e.g., https://www.example.com/buy-the-latest-solitaire-pedants-online
  4. Choose the Tagalys conditions that will identify products that match this page (in this demo site, we have selected “product type”) and “set the Tagalys Sort order by “Introduced at” descending. Magento New Arrivals page step 2
  5. If you are promoting this page on an advertisement that shows a particular product and you want that to be the first product on the page, use the “Curate” option and drag & drop that product as the first product on the page.
  6. Click “Save” and you are done.

You can also make a page for “Sale or Clearance” in a few clicks and never have to come back to update it again.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General e-Commerce Product Listing pages

Automated home page product recommendations is key to e-commerce Merchandising

Posted on January 29, 2018 by


One of the most commonly executed tasks at any retail store (brick & mortar), is to merchandise the stock visible to consumers. The dictionary defines Merchandising as “the activity of promoting the sale of goods, especially by their presentation in retail outlets.” This is exactly why retailers do this religiously at their stores because the consumer psyche believes “what you see, is what you get”. The purpose of Merchandising is two fold

  1. For the window shoppers passing by the store often it creates a sign of freshness, helping them believe that there is more to see inside the store if they step in
  2. For retailers, this exercise also gives them a chance to promote items, collections, categories that they may want to drive sales or inventory turns, depending on their goals for the month

Retails mercnahdising products to attract visitors

This task of Merchandising requires the store to understand data – what products are new, best selling, trending by category, collection etc., it is more significant than just picking pretty looking products; and involves knowing which of these products meet the data requirements for the merchandising activity in mind.

This exact same user experience is expected by visitors even in the online world, but why do most online retailers have the same homepage for weeks together? Our data suggest that most visitors who have an interest in your online store are likely to visit the store more than 3 times before they purchase. Your store is just a click away and that is exactly why everyone loves online shopping: It’s convenient! It’s another channel for your customers to reach out to your store and they expect the same experience from your online store. But, online shopping is a lot harder on retailers because walking out of your store is also a click away.

The need for the art of  Merchandising is more important at your online store and should be executed with the same goals as your physical store. Keep it fresh and engaging, show something new every X days on your homepage. As a retailer, your core competency is to figure out the Merchanding plan for the week and leave it to tools like Tagalys or BlueFoot to execute this strategy in the easiest manner. You have to also understand that Merchandising tools like Tagalys and Bluefoot are geared to keeping the Merchandiser in mind. They are easy to use with visual & interactive tools that allow your online merchandising team to focus on Merchandising and the technical requirements also imposed by platforms like Magento, Shopify etc.,

At Tagalys, we help our customers with a suite of features that helps you merchandise your online storefront. Some of the most popular features used by our customers are homepage recommendations like – Personalized Recommendations, Bestsellers, New Arrivals & Trending that constantly change based on the data generated by your online store. The same strategy is used by leading online retailers like Amazon, Target, Walmart where they continuously change their home page, as first impressions are the best impressions. Our customers also use the Merchandising feature from Tagalys, to create product listing pages in less than 60 seconds, that is anchored to the home page. And with all these features, we also provide real-time analytics, so as a Merchandiser you can evaluate if the strategy is actually working.

Interested, then check out our 28 day free trial. Sign up now.

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations

Building intelligence from Site Search reports to improve Magento revenues

Posted on January 29, 2018 by


As an online retailer, you are probably used to using tools to identify high volume search keywords for your SEO strategy. The hypothesis of this exercise is Search keywords in engines like Google, Bing etc., is demand from the market and with the right landing pages, you (the supply) can attract quality demand. But have you considered evaluating the search keywords from your internal site search engine like Tagalys? Your internal site search engine is demand data of your own visitors who are telling you what they want and this can be used in multiple ways

Marketing Campaigns – Generic

By sorting your Tagalys Search report by unique visitors, it will give you a sense of what your audience is asking for at your site. Let’s assume your top 5 Searches that convert are Dresses, Tops, Pants, Skirts & Lingerie this is what you should also include in your campaigns to reduce your customer acquisition costs.

Marketing Campaigns – Localized

If you are already focusing on these keywords, then Tagalys can slice this data by location to increase campaign engagement e.g., Dresses (New York, San Diego, Madison), Tops (Los Angeles, New York, Buffalo), Pants (Chicago, Los Angeles, Ann Arbor), Skirts (London, Paris, New York) & Lingerie (Paris, London, New York). There are additional reports in Tagalys Search, that will give you insights into what type of Dresses (Maxi vs. Midi), Tops (Sleeveless vs. Printed), Pants (Solid vs. Striped), Skirts (Midi vs Mini) & Lingerie (Bras vs. Panties) are trending at your store if you want to further segment the campaign.

Product Sourcing

Using the “No results” search report, Tagalys gives you a full summary of any search query that had no products to display. What we noticed that usually over 50% of the search queries that are in this report are relevant to the retailer e.g., Polka dresses, Butterfly tops, Blue Skirts. Your team can evaluate the volume of unique visitors for these queries to determine if this repeated month to month and if yes, is this something we should be carrying in stock? Chances are if they did not find it here, they bought it somewhere else, do you want to lose that sale? If you were to convert 5% of these visitors does that make up for the cost of sourcing products for these searches?

Visitor Experience

Less than 2% of the queries are tied to content related searches (Order Status, location, Return policy). Once you identify these queries, you can then create URL redirects to improve the experience of your visitors by showing answers from your FAQ section to help answer these queries.

Interested in a free trial of Tagalys Search? Sign up now, for a free 28-day trial. Ask for a 1-1 demo from our agent and get 30% off on your monthly subscription for any signup before March 2018.

Posted in e-Commerce General eCommerce Site Search