Amazon my mix – Personalized shopping feeds for ecommerce
Posted on July 19, 2017 by
In June 2017, Amazon.com made a quite launch of “My Mix”, a personalized shopping feed that curates “Interesting” products based on visitor interest.
Here is a company, that rules the market, commands your attention, for all purposes knows you will come back to Amazon tomorrow to check on on your next purchase. So why a personalized shopping feed?
Amazon, knows that tomorrow it will be fighting for visitor attention. Attention, not just from Walmart, Target, Alibaba etc., but from the millions of mobile applications that distract you in your shopping experience. Amazon, is fighting to keep you engaged at Amazon. Only then can the billions of dollars invested in R&D, supply chain, etc have any likelihood of influencing your purchasing decision.
What will start as a curation of “interesting products”, will tomorrow most likely be a curation of the entire store, to be delivered as a feed to you. Amazon understands, you the visitor are a busy person, engaging with the store usually on a mobile device. The retailer knows what you want today or may want tomorrow. Given the data is available, Amazon is making the whole shopping process personalized. By this we mean, instead of you walking to the aisles or categories to find products, the aisles that are of personal interest, will come to you. All you have to do is walk into the store and the entire store will reorganize itself, to start showing you products of personal interest. This is personalization of e-commerce, where engagement data is used to predict shopper persona of what visitors are most likely going to buy.
Real time 1-1 visitor personalization always existed and with the lowered costs of computing power, it will be applied to across the product discovery journey in an e-commerce store. In the future, Amazon will ensure each shoppers product discovery channels will be 100% personalized, to ensure they get 100% of that shoppers attention. Lose attention, lose engagement, there will be no sale.
Why are we at Tagalys excited about My Mix? You will soon find out in a few more weeks. You can signup for Tagalys and get access to our full suite of product discovery solutions.