Merchants who use product recommendations effectively on their eCommerce sites know how powerful the feature could be. Product recommendations boost user engagement, enhance the experience, increase average order value (AOV), and boost conversions. In other words, they make shoppers discover products of their interest and positively influence the bottom line. However, curating the right product […]

Online reviews act as a trusted friend’s opinion on the brand.  It increases a potential customer’s trust in the brand and persuades them to buy from it. 49% of customers trust customer reviews as much as personal recommendations from friends and family. Furthermore, 93% of customers read online reviews before buying a product. Online reviews […]

Who doesn’t love Black Friday, right? It’s the biggest shopping event of the year and customers, as well as businesses, focus on getting the maximum out of it. Slowly but steadily, the tradition of pulling an all-nighter at your traditional retail store seems to be fading away. Buyers have shifted sides and holiday shopping, like […]

Shopping cart abandonment is one of the most common and crucial problems in the eCommerce industry. Cart abandonment is a state in which an item is added to the cart for purchase but never proceeds to a transaction. Any online retailer would want to decrease the amount of cart abandonment as it leads to conversions […]

Easter weekend is the first significant holiday after Christmas when retailers get the golden window of opportunity to boost their sales. Just before the Easter weekend, consumer spending tends to increase, and online retailers can up their marketing strategies during this period. When executed with the right approach, Easter has amazing potential as a sales […]

What is Product Discovery in eCommerce? Consumers have varied buying behaviors as some consumers are certain of what exactly they want whereas others may need recommendations and some are just casual browsers. Gaining consumers is essential for business growth, and putting your product in front of as many eyes as possible is the most effective […]

Shopping has always been a visual experience, whether mannequins sporting perfectly chosen outfits or new products exhibited in storefront windows. When it comes to online shopping, shoppers seek out similar experiences. Online shopping often creates a disconnect between consumers and the products in terms of visual experience and displays. Online retailers can reduce this disconnect […]

Online sales, deals, and discounts are all retailers’ most fiercely competitive times. Even small changes to their strategies during this time can greatly impact the revenue. As the eCommerce industry is rapidly growing so is the competition. Planning is the key to staying ahead of the curve. Gearing up for key dates can boost sales […]

Until a few years ago, people didn’t use terms like Gen Z, Millennials, or baby boomers as often as it is used now. That’s because we see these generational groups exist together in the same society and tend to have a certain way of thinking, exhibit similar characteristics and preferences, and execute things in a […]

“Reviews are essential to evaluation, which is essential to progress.” Customer reviews and ratings are social proof and an excellent marketing strategy that have a significant impact on the buying decisions of your potential customers. When it comes to making any decisions we rely on our networks, opinions, and advice from people around us, suggestions […]

Events like conferences, summits, trade shows, and exhibitions are great ways to exchange ideas, build networks, and keep up with the latest trends and innovations. These are effective forums that unite like-minded people from various backgrounds and encourage them to exchange practical knowledge.  That said, the eCommerce industry is growing rapidly and has been an […]

A skyrocketing rate of abandoned carts coupled with plummeting advertising returns has made it more difficult than ever for retailers to capture potential shoppers’ attention and convert them.  Moreover, with abundant options and conveniences available today, customers aren’t willing to compromise (unless it’s for the right brand).  Growing inclination towards how to buy, where to […]