Tag: ecommerce plugins


Why Legacy eCommerce Technology Just Doesn’t Cut it Anymore and How to Upgrade

Posted on November 13, 2019 by


Legacy eCommerce Technology

In the realm of eCommerce, you could take a short nap and wake up to realize the latest cutting-edge technology you’re using has become obsolete. That’s how fast technology is advancing.

Online store owners who set up shop 4 or 5 years ago and haven’t updated their platforms would have already fallen far behind. Running on outdated legacy eCommerce technology amplifies the risk of going out of business. You could be making a killing one day and have your sales drop by half the next if you’re not careful. 

Here, we address the innovations that took place in the last few years, the current trends and the upcoming developments to watch out for. 

Critical Innovations over the last 5 years

eCommerce was born in the 1990s and took a while to grow into what it is today. But there’s whole Grand Canyon between the technology then and now. Most of these innovations happened rapidly over the past five years. Here are 5 of the biggest developments that hit eCommerce in the last few years: 

  • Readymade eCommerce software – Back in the 1990s, store owners had to build their own software which required a whole army of developers toiling away for days on end. But now, with platforms like WooCommerce, Magento and Shopify, not only can you build an eCommerce site by yourself, you can also customize it to stand out from the rest.
  • Mobile Shopping – 49% of consumers shop on their mobiles. These handheld devices have become the world’s way to connect, shop, transact, bank, etc. And it is only growing to encompass more and more daily life activities. For an eCommerce store, this means you need to optimize your site for mobiles. If you haven’t done so already, you’re missing out on more than half of your potential business. 
  • Cloud hostingThe world is moving everything to the cloud from business data to personal photos. In eCommerce, cloud hosting means you no longer need to have your own physical server. You can say goodbye to all the problems that come along with managing your own server especially outages and the stress of fixing it.
  • Marketing toolsMany marketing tools have emerged that can be integrated with eCommerce or can be used independently. But these tools greatly support your business and can help you increase your visibility, your SEO rankings, run targeted advertisements, etc. This has enabled small and brand-new eCommerce stores to be able to run with minimal staff and expertise and compete with big names in the industry.
  • E-Wallets and Payment integrationsEasy options to make payments online grew in leaps and bounds on account of the need for seamless transactions. To keep up, eCommerce merchants need to provide a wide array of payment options such as credit cards, debit cards, wallets, net banking, and so on. 

Current Trends 

Here’s a list of 6 eCommerce trends that are currently in play:

  1. Lightning speed – The time it takes for your website to load is a top-ranking factor that determines how much business you’ll get. Customers are quick to jump to a competitor’s site if your site takes time to load. You need to constantly monitor your eCommerce site using tools like Google Insights to ensure you’re running at optimum speed.
  2. Omni-channel shopping – It’s just normal now to start shopping on a desktop, continue on a mobile a few hours later, and check out the next day on the desktop. Google found that 60% of users transition between devices while they shop. So, as an eCommerce store owner, you need to make this transition seamless. It’s imperative that the user’s shopping progress is reflected regardless of which device they pick up next.
  3. Cross-selling and upselling – Cross-selling is a technique in which you display complementary products that the customer might need based on their current selected. For example, if the customer has added a laptop to their cart, products they might need along with it are displayed such as a laptop bag/sleeve, a keyboard, and a mouse. In upselling, products relevant to the customer’s search query that are of better quality, technology or standard are displayed. We’ve mentioned these two popular techniques, however, there are many other ways to increase conversions and revenue that are currently trending.
  4. SEO marketing – SEO grew to be the number one channel of driving in traffic to websites, increasing visibility, and boosting sales. Google encompasses 98.53% market share in India. It’s a competitive struggle to get to the top of Search Engine Results Pages (SERPs) and staying there is even harder. But in eCommerce, SEO simply cannot be ignored. Companies have realized how much organic traffic can be driven in through SEO. While you need other marketing strategies such as paid, social media, and email working in tandem, you need to dedicate much-deserved attention to SEO.
  5. Chatbots – Chatbots are replacing a significant chunk of customer support as it automates much of the process. This saves time and expenses, all the while providing 24×7 support to customers. It helps redirect customers to the relevant information they need or are most interested in, thereby driving up revenue. Chatbots are easy to implement on an eCommerce site as there are many readymade tools available for it.
  6. Integration of machine learning and AI – From product recommendations to site search functionality, machine learning and artificial intelligence have already been deeply integrated into eCommerce. This has enabled online stores to offer customers exactly what they want when they want it.

Upcoming Innovations to gear up for 

Being prepared for what’s to come will help eCommerce stores keep up in order to survive. But staying ahead of the game and being innovative is what will enable an eCommerce store to dominate the market. 

Voice-assistants

Siri, Alexa, Cortana and the like have become a part of many households and are here to stay. Once we get a taste of voice assistance, it’s hard to go back to a time when it didn’t exist. Such technology will be used to assist shoppers in their journey from beginning to end .i.e., from opening the app all the way to check out.

eCommerce store owners need to start making their sites compatible with voice-assistants. They also need to enhance the shopping experience so that it’s seamless and easy. 

Virtual and Augmented Reality  

VR and AR bring the technology of 3D and CGI into the world of shopping. Customers will be able to shop in virtual stores and also interact with items, products, and salesforce. Customers will be able to see product reviews, details, pricing, and color variants inside the AR/VR world.

The idea of introducing VR and AR technology to eCommerce has already been experimented with and produced great results. According to Gartner, 100 million customers will shop using AR technology (both online and in-store) by 2020. 

Drone-droid deliveries

It was not too long ago when online shopping meant waiting for weeks for it to arrive. Now, customers find it hard to wait for anything above a day or two. Embracing automation one step further, eCommerce will soon see deliveries made by drones in the sky and droids on the ground. 

The delivery will not be limited to the customer’s house address or office address. It will instead be able to pinpoint the live location of the customer and deliver it.

Blockchain technology

Cryptocurrency has been rendered illegal in many countries for its lack of regulations. But the blockchain technology behind it has not been dismissed. It has huge potential in the future and is being enhanced by government agencies all across the globe. 

The technology will bring about a more secure online payment that has the ability to eliminate fraud. It will also help businesses maintain a genuine ledge of all digital transactions. Once online payments become rock-solid in security, we can expect sales to dramatically rise. 

Conclusion: Automation is Key and Data is Critical

On one hand, automation is the future of eCommerce. The more we can automate the better it is for business. 

On the other, data is extremely vital for the success of an online business. Data can show what’s working and what’s not. It can help predict future trends that will lead to better strategies and plans.

But eCommerce stores have a lot on their plate – merchandising, product sequencing, recommendations, payment gateways, security – the list goes on.

As an eCommerce site owner, you need to ensure you give your customers an optimal shopping experience:

  • There should be an option to site search for products they are looking for. 
  • Products displayed should be relevant to the site search or the channel they entered from (search engines or ads).
  • Products should be tagged, categorized, and sequenced to give customers choices of what they’d be interested in. 
  • Customers love recommendations on similar products, other products they may need, what other customers bought, and so on. It’s important to provide that. 

In a brick-and-mortar store, you could leave this up to the store manager and your salesforce. But with an eCommerce store, many of the platforms and tools aren’t equipped to give you control over these aspects.

At Tagalys, we understand the need for technology that will act as a virtual store manager and give you the salesforce you need. Our tool is designed taking into consideration the pain points any eCommerce business faces along with the ever-advancing technology of our world. The tool is data-driven as well so you can be sure it functions on what customers need and want.

We help you increase click-through rates, enable you to have control over what products are displayed, and finally, increase your conversions.

Take control, automate, and run a better eCommerce store. Upgrading to newer technology is well worth the effort. 

Posted in e-Commerce General

Looking for an Attraqt Alternative?

Posted on November 8, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Using Tagalys retailers can display trending products across Site Search, Product Listing page & Product Recommendations to increase store conversion. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

Scroll below to check the feature comparison between Attraqt and Tagalys

A quick comparison between Attraqt & Tagalys*

Monthly pricing starts @

Ideal for

Site Search

Product Listing Pages

Product Recommendations

Why should you switch to Tagalys?

 

 

Rating source – g2.com

 

Why merchants love Tagalys?

 

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Looking for a Nextopia Alternative?

Posted on October 23, 2019 by


Tagalys maximizes the conversion rate of your online stores and gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations. Rated 4.8/5.0 in G2 Crowd, Tagalys is a high performing online merchandising engine for Magento and Shopify eCommerce stores. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

 

 

A quick comparison between Nextopia & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Category Pages

Product Recommendations

Why should you switch to Tagalys?

Rating source – g2.com

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 15, 2019  **Data publicly not available as on October 15, 2019
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Looking for a SearchSpring Alternative?

Posted on October 15, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SearchSpring & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Category Pages

Product Recommendations

Why should you switch to Tagalys?

 

* Rating source – g2.com

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 14, 2019 **Data publicly not available as on October 14, 2019

 

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

How to Promote Your eCommerce Website: The Organic Way!

Posted on September 9, 2019 by


Owning an e-commerce site entails so many complexities and site owners soon become pros! But when it comes to gaining organic traffic, many give up because it’s a constant nag that needs to be addressed. It’s not a set-and-forget sort of thing. 

Though it seems like a daunting task, driving in organic traffic is not rocket science. You just need to know what you should concentrate on specific and you’ll get the hang of it.

How to promote your site organically?

Organic traffic is free and it comes through search engines like Google. Therefore, it’s known as Search Engine Optimisation or SEO. Now, many people believe SEO to be a process wherein you match keywords to the user’s search queries, but it is way bigger than that. 

Google is the biggest player in the market, and therefore, the world plays by their rules. Google’s ultimate intent is to be the best search engine for the people. Therefore, it uses hundreds of algorithms to determine which would be the best result to display for the user’s search query. While there are many factors to consider, the main thing to remember here is to satisfy the user and add value to their queries. 

Every piece of content you put up on your website will hold permanent value for your brand in terms of establishing authority, increasing your website real estate value and drawing in more traffic. Therefore, you need to be careful about what gets published and use the right strategies.

SEO and eCommerce sites

Now, SEO is said to have the highest ROI, more than any other marketing campaign in the eCommerce world. Therefore, it is a go-to for many websites. However, with eCommerce, it becomes a whole different ball game since they function under very different conditions and have distinct practices. While other sites can just publish a blog or have pages and pages of content, an eCommerce site has to focus on product listings, while content takes a backseat. 

How to promote your ecommerce store

So here, we’ve broken it down for you and concentrated on the SEO tips that work for eCommerce:

1) Focus on unique product descriptions 

It’s easier to just copy and paste the manufacturer’s description, since writing a unique one for each product is simply not feasible. But these descriptions are the main content of your site and can match search queries which will seriously boost traffic. 

Another great tip is to add the right product tags and attributes to every product. This helps answer basic questions of the consumer on the characteristics of the product.

Use this space to insert relevant keywords but ensure it’s weaved in naturally and not forced. Redundant or bad tactics can seriously damage your SEO efforts. The trick is to keep it as real as possible and it will pay off. 

This may seem like an insurmountable task, but luckily in today’s world, there’s a tool for everything. Using one like Tagalys helps you generate multiple unique product listings in just a few seconds.

2) Link building strategy 

Now, many site owners go out there and just get as many backlinks as they can, without caring if the site is relevant to them or not. This is a black-hat SEO practice and comes with penalties. The right way to do it is to build a solid backlink profile by getting links only from trusted sites. You also need to ensure the link makes sense and is relevant to the reader. 

A genuinely good way to get backlinks is to put out content which people will refer to in their own articles. Statistical articles/reports get a ton of natural backlinks. eCommerce sites have access to such data that tells the world what percentage of visitors abandoned their shopping carts, how many purchased with a credit card, what’s the most popular products, etc. 

Collating it and publishing a report and articles around it builds authority and gets you more visibility as people reference your articles. SEO experts also recommend a time-space between 30 days to 6 months to exchange links. 

3) Internal Linking Strategy 

Interlinking pages and products is a good way to promote more of your site to your visitor. You can prolong the session of the consumer on your website by strategically placing links to other pages of yours. There is no limit on how many interlinks you can have, but ensure whatever you do, it’s relevant and useful for the user. 

4) Optimize your internal search 

Your internal site search is SEO’s little sister and can’t be ignored. Although this doesn’t necessarily promote your site, it works in favor of giving the customer a good experience so that they revisit and recommend. 

A search option is one of the best ways to help customers navigate easily and find the relevant product they want with minimal time spent. You need to optimize your product categories to be more searchable in your site search. You can also experiment with meta keywords and title tags. If it’s all too much, there are site search tools available to help you optimize your internal search results to increase conversions.

5) Dive into technical and on-page SEO 

There are a few steps you can take here. First, if you haven’t already, learn to use Google Analytics and Google Search Console. There are free quick courses from Google available online. These tools are essential to any website and will give you deep insight into how you well your site does in organic results. 

Second, you can run an audit on your site by crawling it using tools like Beam Us Up or Screaming Frog. This helps audit your site and find broken links, duplicate content, missing alt text, etc. You can also keep track of pages with errors through Google Analytics.

Third, ensure you use target keywords, have original content that’s structured according to H1, H2, H3 format. Use custom meta descriptions and optimize your title tags to be around 55 characters. This is because, in search results, anything exceeding this might get cut off. 

SEO, when done right, can massively increase your visibility, traffic, and conversions. It’s a great way to promote your eCommerce site especially since it cost you nothing but a little effort! 

Posted in e-Commerce General

Personalized stores for Magento and Shopify retailers to improve conversion

Posted on September 4, 2019 by


Every one of us has a unique interest and preference in the food we eat, the clothes we wear, the gadgets we use, the movies we watch, etc.  People who shop online also have their own interests, and their browsing pattern reveals the same. Each visitor’s browsing behavior is unique and different from that of the rest. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the online store to display unique products to each visitor based on their interest. The store records the actions of each visitor and delivers tailor-made results to each visitor. In online stores, personalization can be provided through recommendations, site search, and personalized stores.

What is a personalized store in eCommerce?

A personalized store is a collection of curated products based on a visitor’s interest displayed as a listing page or recommendation widgets. They reduce product discovery time and hence improve visitor engagement.

How personalized stores work in Amazon?

Amazon is a global leader in eCommerce and its success story is definitely a lesson for the retail world. Amazon makes a personal appeal and brings the visitors repeatedly to its store. The personalized store provides readily available suggestions tailor-made to the visitor based on their past browsing pattern. 

This personalized space has dynamic widgets such as ‘Related items you viewed’ , ‘Inspired by your browsing history’ etc. As stated, they reduce the time to discover products and easily trigger the visitor’s interest to purchase them.

Tagalys’s My Store

‘My Store’ is a completely personalized space that displays product listing pages based on the interest of each visitor. Retailers report online visitors who enter “My Store” convert at a 4X higher rate than the overall site conversion. 

‘My Store’ gives Magento and Shopify retailers an opportunity to create personalized space similar to the Amazon store, without a large engineering investment.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

Creating Product Listing Pages for Magento and Shopify eCommerce stores using smart category conditions

Posted on August 22, 2019 by


In brick and mortar stores, you can see products arranged in separate aisles in categories such as ‘Dresses’, ‘Tees on sale’, ‘New Arrivals’, ‘Under $50’, etc. This helps the visitors to quickly navigate to their desired aisles and start purchasing. Arranging the products in aisles also helps the retailers to manage and organize their inventory.

Similarly, in eCommerce stores, Product Listing Pages are nothing but the online aisles. They help visitors to discover and purchase products quickly based on their interests. Listing pages account for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Considering this high potential of listing pages, It is essential for retailers to have unique and smart product listing pages.

Limitations in Magento and Shopify

In Magento creating pages like ‘New Arrivals’, ‘Sale’, or in the case of a Shopify store a minimum discount page requires a lot of human effort. The merchandising team has to spend hours of time to analyze the entire catalog and pick and position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages. They should also keep track of the inventory and update these pages if new products are added in the future. When compared to Magento, it is easier to create listing pages in Shopify but both the platform offers very limitedly merchandising capabilities and control to the retailers.

Creating product listing pages using smart category conditions in Tagalys

(Smart conditions in Tagalys to create listing pages within a few clicks)

 

In Tagalys, pages like ‘Sale’ or ‘New Arrivals’ can be created and merchandised in less than a minute. For example, the Tagalys conditions such as ‘Discount Amount’, ‘Discount Percentage’, ‘Introduced At’, ‘Sale Price’ etc can be used and desired pages can be created within a few clicks.

 

(Creating a custom ‘Sale’ page in 30 seconds using Tagalys)

Similarly, pages can also be created from attributes inherited from the Magento catalog. 

Apart from eliminating the manual effort in creating and managing pages, Tagalys pages also increase the store conversion upwards of 35%. The products in all Tagalys powered pages are by default sorted by ‘Trending’ to optimize conversion. In simple words, the products are automatically sorted in an order that is more likely to sell. Also, the Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines, thereby reducing the customer acquisition cost. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Top 5 Product Recommendation types every Magento & Shopify eCommerce store must have

Posted on August 22, 2019 by


eCommerce stores are simply an evolution of the conventional brick and mortar stores. They are growing fast because of the added advantages it provides in terms of convenience, accessibility and time-saving. This means an ideal eCommerce store should possess all the capabilities of an offline store and additionally provide the online benefits. 

One such capability that has to be inherited from offline stores is ‘Product Recommendations’. E.g., when you step into an offline fashion store, the salesperson will engage you with similar products or suggest the best selling products in general or related to your interest. These suggestions are known as product recommendations in eCommerce stores.

Product Recommendations in eCommerce stores

‘Recommendations’ is one of the three gateways through which online visitors discover products before they purchase. The other two are Site Search and Product Listing Pages. Product Recommendations are displayed in eCommerce stores as widgets. They can be grouped into a single carousel or customized by product type based on merchant requirements. They can also be personalized for each visitor based on their browsing action.

Recommendations can be of varied types each serving a different purpose. They can be shown on any page of an online store. 

The 5 popular product recommendation types every eCommerce store must have

1. Customers also viewed 

This is an aggregation of products that were also viewed by different visitors who viewed that primary product. Retail giants that store vast volumes of data, use this recommendation widget on the product detail page.

2. Customers also bought

This is an aggregation of products that were also bought by different visitors who purchased that primary product. They are generally shown in cart pages or sent as recommendations via email using marketing automation tools. This recommendation helps to increase the Average Order Value & Lifetime Value of the customer, thereby improving the store’s revenue.

3. Similar Products

These are product recommendations, where each product that is recommended is similar in attributes to the primary viewed product. ‘Similar Product Recommendations’ are best-suited for product pages. They help to engage the visitor who is close to purchasing and is looking for similar options from the primary product.

4. Best Sellers or Trending

They provide information about the products that are currently popular at the store and quickly engage or trigger the visitor’s interest. These recommendations are best suited on the Homepage. Few retailers like Walmart use ‘Trending’ recommendations in their cart page as well.

 

5. No Results Recommendations

Every retailer will experience between 12% to 21% of search results without any products. Displaying smart product recommendations on this page will increase visitor engagement and conversion. This type of recommendation can be of multiple carousels each containing Bestellers, Most viewed, Top discounts, Biggest Savings, etc. ‘No Results Recommendations’ also reduce the store bounce rate.

 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Recommendations

Generate multiple and unique Product Listing Pages for your Magento and Shopify eCommerce stores within a few seconds

Posted on August 16, 2019 by


Any person who wishes to buy something online is provided with plenty of options to buy from. All you have to do is search online and choose from one of the hundreds of search results that are the closest matching to their query. In order to attract these visitors, eCommerce retailers create unique product listing pages where each page is usually customized to serve a particular search query. The need to create unique product listing pages is an ongoing activity and SEO experts refer to the keyword volume to create relevant pages relevant for these search queries.

If done right, these unique product listing pages should increase the organic traffic to the store when the required SEO (Search Engine Optimisation) parameters are met. This will reduce customer acquisition costs and increase store profitability. 

Challenges in Magento & Shopify listing pages

Creating and managing Product Listing Pages in Magento and Shopify is a manual task. It consumes hours of time to create the pages & position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages. 

For example, consider the SEO team recommends creating unique pages for ‘white’ color product types as per keyword volume. E.g., ‘White Dresses’, ‘’White Shirts, ‘White Tops’, etc. 

In a Magento store, retailers have to manually analyze the entire catalog to create these pages. They should also update these pages if new products are added in the future. In Shopify, each collection page has to be created individually.

 

(Listing Pages created individually in Shopify)

What is the Tagalys Listing Page Generator?

Tagalys is a merchandising engine for eCommerce that helps retailers to create and manage product listing pages.

Listing Page Generator is a patent-pending feature of Tagalys that allows retailers to create hundreds of unique product listing pages within a few seconds. Retailers can create listing pages based on any attribute or its combination in their catalog. E.g., ‘White Cotton Dresses’ – This page is a combination of three attributes namely Color – ‘White’, Fabric – ‘Cotton’, Product Type – ‘Dresses’.

 

(Unique pages for ‘White’ color product types created within a few seconds using Tagalys Listing Page Generator)

Advantages of Tagalys Listing Page Generator

In general, The Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines. The products in all Tagalys powered pages are by default sorted by ‘Trending’. This is a conversion-optimized product sorting order. In simple words, the products are automatically sorted in an order that is more likely to sell.

Other advantages of Tagalays Listing Page Generator are

Increases productivity and reduces operation costs:

Tagalys Listing Page Generator improves productivity by eliminating the manual effort. Multiple pages can be created within a span of few seconds based on the attributes. 

Automated dynamic SEO content without tech work:

Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Conversion Optimised Sorting for Magento and Shopify Product Listing Pages

Posted on August 2, 2019 by


The eCommerce industry is advancing rapidly and is turning out to be the next battlefield for conventional retailers. These days consumers are getting busy and they expect brands to be available online to make shopping convenient. Retailers have acknowledged this need and have started to make their presence online using eCommerce platforms like Magento, Shopify, etc.,

As we all know, with the fast-growing online market, retailers are strongly competing against each other. The audience are common and each retailer wants to attract visitors to their online store & convert them. Having a diverse product catalog by itself is not going to help win customers unless you are able to effectively merchandise your online store. What consumers see online, influences what they buy. The lack of data-driven product sorting at these online stores is increasing the cost of customer acquisition, as more visitors leave the stores without buying.  Tagalys is one of the leading products in the market for predictive online merchandising, which helps retailers automatically detect products that are trending to increase CTR & conversion rate. 

Product Listing Pages in eCommerce stores

Product Listing Pages are the online aisles through which visitors discover and purchase a product. They are called category pages in Magento or Collections in Shopify. This channel accounts for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Hence Category pages have a great potential in driving up the conversion of eCommerce stores. But over 80% of visitors will drop off after 3-page scrolls of any category page at an online store.

Challenges with Magento Category pages and Shopify Collections

Most retailers use simple sorting mechanisms like “Sort by date”, “Sort by Position”, “Sales” etc., which is less effective to grab the visitor’s attention. It is essential to entice visitor’s interest within the first three page scrolls to achieve conversion. In Magento and Shopify eCommerce stores, merchandising these category pages is a time consuming and laborious task. For stores with many products, it is humanly impossible to pick the best performing products or predict if a new product is likely to sell well in the future. Also, small-sized eCommerce retailers will find it difficult to use their productive resources to manually merchandise the pages. The inability to predict which products are most likely going to perform, based on past engagement data, impacts the conversion rate of the store.

How can data-driven Product Sorting make a difference in conversion?

Online visitors are always quick and they expect to view their desired products among the top results. Also, mobile visitors do not prefer to keep scrolling, due to lack of online real estate. The top 100 products displayed on any page influences the CTR (Click-Through-Rate) and conversion rate. Hence dynamically displaying the products (old or new) that are more likely to sell has the maximum impact on conversion. 

Tagalys Product Sorting – Advantages and Applications

Products in Tagalys merchandised pages are by default sorted by the trending score. This is a dynamic score and is based on the overall performance of the product and its tags across the last 30 days. This conversion-optimized dynamic sore is called the ‘T-Score’ in Tagalys. In simple words, the products are automatically sorted in an order that is more likely to sell. As over 80% of visitors click on products on the first 3 pages, T-Score sorting increases the CTR of the page as trending products are displayed on the first page. This increase in CTR & reduction in page bounce rate improves the page ranking in web search engines.

(Conversion Optimised Dynamic Sorting in Tagalys)

Tagalys Performance in Magento eCommerce stores

Leading Magento retailers across all verticals on an average have recorded a conversion improvement of 25% upwards by using Tagalys. The Tagalys merchandised pages also attract more traffic to the store as they are dynamic in nature. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages