Posted on May 16, 2019 by
Successful businesses are built by entrepreneurs who can empathize with their customers. The ability to analyze exactly what customers want, and then to deliver just that, creates a major competitive advantage to a business.
However, the sobering reality is that most businesses, even 80% of online stores, fail. While such failure can be attributed to several oversights, failing to consider exactly what your customers are looking for is important among them.
As a business owner looking to make it big in the e-commerce space, here are a few things which might make your customer’s experience on your store a positive one.
Instant Product Discovery
You can use a user’s data to sort search results by user interest, and show them products which they are more likely to purchase. You can also analyze user behavior on your site and recommend products under a ‘recommended section’ to improve conversion. In addition to this, if you manage to curate your products based on search terms, and create product pages on-the-go, you can create an exclusive experience for your customers. All of these, when combined, can help your visitors discover products easily on your site.
Tagalys understands that user experience is a significant propeller for customer retention and improved sales. Our powerful software, with its machine learning capabilities, can automatically create product recommendation segments based on a user’s behavior on your online store. By showing them products they are most likely to interact with, you increase the probability of them buying the same from you. In addition to Tagalys, there are several great SaaS solutions to improve your online store’s user experience.
Intuitive User Interface
An appealing user interface is one that neat, clean and easy-to-use. Display products in an uncluttered format without placing more than 4 items in a row. Try to use HD images for all the product displays, but also ensure that the HD images or any other design element of your website do not slow down the loading speed of your site. A site with slow loading speed has a good chance of having a high bounce rate. Also ensure that your users are not bombarded with popups and notifications, even if they are about discounts. Show it to your customers once – if they are interested enough, they will choose to know more.
It also helps if the CTAs (call to action) are precise and catchy – this in itself might prompt a user to make a purchase. You can also provide your users with filters and sort options which will allow them to choose how they want to view your products. The key is to understand that these simple steps, along with a concise and optimized product description can improve your Click Through Rates.
Prioritize providing and optimizing the same features for a seamless mobile experience. A significant number of shoppers predominantly use mobile phones to make purchases. Therefore, it becomes crucial to make the features available and easily accessible on mobile phones and tablets.
Buyers are careful about every dollar they spend online – every purchase of theirs is only complete after careful research and comparison. If they end up on your site after all that, it would be unwise to turn them away by placing a surprise cost right before they checkout. Therefore, refrain from placing extra costs that are displayed only at checkout and not earlier.
In fact, make the checkout process as easy as possible. Do not expect your users to go through several steps before becoming a registered user to buy from you. If you create a provision for buyers to purchase from you as a guest and not a registered user, it will be much appreciated by your customers.
Product returns are inevitable for an e-commerce store. In order to retain existing customers, and to make their experience better, keep in place a simple return policy which does not inundate your customers with clauses that make it difficult for them to return something they are not happy with. Once someone has a bitter user experience with returning an item to your store, there are high chances that he/she might not make it back to your site.
These points are definitely not a comprehensive guide to improve user experience on your site. There are several other essentials which you should keep in mind to ensure a positive experience for your users. The points we have mentioned, however, critical to ensure that your customer’s journey is not unpleasant.
Tagalys provides predictive merchandising for Magento and Shopify stores to improve visitor engagements and conversion rates. To try out our easy-to-use software, please book a demo session now.
Posted on April 28, 2019 by
Shopify has single-handedly lifted ecommerce to a whole new level. By being affordable, easy to use and ready to deploy, Shopify has enabled even small retailers to take on the big guns. In addition to this, Shopify has also allowed retailers to add on applications to customize the platform in order to better meet the specific needs of each store.
In fact, Shopify has now reached a point where its app store is inundated with thousands of applications for wide range of needs. For aspiring as well as well-established online retailers, it is becoming increasingly difficult to find the right add-ons for their store in this clutter.
We understand the journey a retailer takes and have curated a list of apps which will help you get started and grow your business. The following apps have the highest ratings in their respective areas by the highest number of users.
GemPages’ Page builder is a feature-packed store builder which lets you choose from thousands of stunning pre-built templates. You are not required to possess coding or design skills to make the most out of this app – you can easily build landing pages and product pages designed to convert visitors into customers. GemPages also allows you to integrate your store with Facebook Pixel and Google’ shopping catalog. With its easy-to-use features, GemPages can make it easy even for an absolute beginner to open a store on Shopify.
Bulk Product Edit allows you to easily upload, update or remove hundreds of SKUs in a matter of a few minutes. You can simply upload a CSV or an excel sheet to the app and it will take care of populating your store with all the products. It also gives you the ability to schedule offers with the start and end date and undo multiple changes with a single click. As an added advantage, you can also upload the URL and meta descriptions for all your products in a few clicks. This ensures that all your pages are SEO-friendly and easily findable online. Since the hassle of inventory management is taken care of by BPE, you can save resources and time on an otherwise draining job.
Kit recommends the right Facebook and Instagram marketing activities which are most likely to drive sales. With Kit, you can create dynamic ads, including retargeting ads to bring visitors back to your store. Since Kit is built with artificial intelligence, you are not required to have in-depth marketing and analytics knowledge to optimize your ads. The app works 24×7 to analyze your products, visitors and their interaction with your store to recommend your next marketing move to boost your sales. These features make Kit your cost-effective and personal marketing executive, who is always available to connect and brainstorm with.
Shippo is a shipping and tracking app which provides you with discounted shipping rates for even large orders. Shippo allows you to connect with around 50 plus carriers from around the world and also provide your customers with accurate and transparent tracking information. In several instances, customers might love your products and offers and yet, not complete the purchase after taking a look at the shipping charges. With Shippo, you can get the best deals and ensure the timely delivery of your products to your customers.
AfterShip is a user friendly returns management system which makes it easy for your customers to return shipped products. With AfterShip, you can create custom returns policy, automated status notifications, all without your customers having to mail your store’s support desk. Allowing your customers to return products hassle-free can help build more customer-trust. With such a comprehensive solution, you can also save on the resources you would otherwise have to dedicate towards returns management.
Owning a successful ecommerce store isn’t determined only by providing your customers with what they need. In today’s competitive marketplace, it is necessary to go the extra mile and use novel methods to make a customer’s purchasing journey as effortless and enjoyable as possible.
At Tagalys we work to make this process easier, providing your online store with the ability to distinguish itself as the go-to store in any niche. Our solutions advance the visual merchandising capabilities of your store by understanding customer behavior and displaying products they are more likely to buy. To know more about our solutions, and how we can help you meet your merchandising objectives, please get in touch with us today!
Posted on April 21, 2019 by
The problem with showing your customers generic product results is that you run the risk of pushing your customers towards decision paralysis – a significant portion of your visitors become frustrated that they cannot find what they’re looking for.
That’s exactly the problem that personalization helps to address. Personalization in eCommerce refers to the customization of a buyer’s retail journey to ensure that he/she finds only the most relevant product to choose from. Through personalized merchandising, you can use a user’s data and their previous behavior on your site to show them products relevant to their interests.
With the future of retail stores and online retail heavily depending on personalization, here are a few personalized merchandising strategies that you can follow to improve your Click Through Rates (CTRs), and therefore your sales.
Companies which do not employ a personalized email strategy risk exposing their customers to generic products which may be of no interest to them. This can actually do more harm than not sending your customers any email at all.
A great way to ensure that your users keep coming back to your store is to send them personalized and relevant emails tailored to their interests. Engagement via email can include simple follow-up messages, or can introduce products the customer might be interested in, relevant offers and more.
With brick and mortar stores and early ecomm stores, customers didn’t have the luxury of an exclusive display of their favorite products, for obvious reasons. A “generic” experience rarely results in high customer satisfaction, as most stores discovered.
Today, online retailers have the capability to provide personalized recommendations on every page of your store, and even to sort search results to suit each of your customers’ unique tastes and requirements.
In addition to showing your users filters and sort options based on time of product arrival, cost, rating and brands, you can go one step further by showing them products they are more likely to find useful. By using this simple technique, you can help your users take faster and easier buying decisions.
3. Personal Stores
With most companies, personalization starts and ends with showing recommended products as described above. But to break the clutter and bring a whole new dimension to personalization, several leading ecomm stores now offer their customers their own online store.
A personal store typically consists of a dedicated page for individual users, displaying products they have previously viewed, and additionally, other products that are likely to be of interest to the user. This completely eliminates the virtual labor that your customers have to go through to find their way to the products that they are most likely to buy. Since time is of the essence to your customers, you are also helping them save time by making it easy for them to browse their favorite products. Amazon’s ‘My Store’ displays products each user has viewed and ones they may be interested in, in an exclusive personal page.
While setting up a personal store might seem like a daunting task, you can use powerful tools like Tagalys’ Personalized Product Sorting, which will help you automate the entire process. The tool uses machine learning to constantly improve its output and ensure that the personal store you create for your customers remains truly personal and highly relevant.
Before push notifications, companies had to rely on newsletters and messages to catch their customers’ attention – both ineffective ways to get a user to re-engage with an online store after they have exited it.
With push notifications, you can give your customers a nudge about a new product in store, a limited period special offer, or a seasonal item that could sell out soon. The right products and offers can encourage your users to make immediate purchases – if your users know they exist.
Use available data to create user segments that work and push smart custom notifications, on smartphone or desktop, to increase their purchase intent. When personalization, notifications and offers come together the right way, they create a great sense of immediacy.
The easier you make product selection for your users, the more likely they are to come back for more! Investing in intelligent solutions which can automate the personalization process for you – in emailing, recommendations, personal stores and notification – can go a long way in helping you improve customer retention, and in turn, sales.
At Tagalys, we are all about helping you get to the point where your ecomm store becomes the preferred destination for your buyers. To know more about our solutions and their features, get in touch with us now.