Author: Swetha K


Time is Money – Give Yourself The Gift Of Time With eCommerce Automation

Posted on May 24, 2019 by


In the world of eCommerce, setting up a store, running it smoothly and marketing it efficiently requires a significant amount of hands-on groundwork. With most of your time going into managing these tasks, finding the time for expanding your product line or improving the other aspects of your core business, in general, becomes difficult.

Using some of the eCommerce automation tools described below, in the different areas of your online retail business, could help you to use your time more efficiently.

Chat Bot

As your business grows, it can become impossible to attend to individual user queries manually. By using a help desk automation tool like a chatbot on your online store, you can streamline customer service. This can drastically reduce the time your customers would otherwise have to spend in reaching out to you through the mail and waiting for a response.

Freshworks’ live chatbot Freshchat is an effective solution to reach out to your customers without interrupting their user experience on your site. You simply have to compile the answers to frequently asked questions and try to make it as exhaustive as possible to reduce your intervention.

Inventory Management

It is only natural for your customers to feel let down if an item they want is out of stock. If your store has a wide range of items, it can be daunting to keep track of updating and reordering items. This is where automating your inventory management can ensure that you never go out of stock.

Salewarp’s order management system allows you to integrate inventory management across warehouses, sales channels, and vendors. This way, you can get a synchronized view of your inventory and let the tool take care of reordering.

Drop-Shipping

Drop-shipping has gained popularity as a relatively easy-to-execute business model. You simply need to connect with a vendor and populate your website with his products for a good margin. Once an order is placed on your website, you redirect the request to your vendor who will take care of shipping the product.

The biggest advantage of drop-shipping is that you do not have to maintain inventory or worry about manufacturing. With your plate being free of such important jobs, you can make your job one step easier by automating vendor and shipping communications.

Spark Shipping is one such tool that allows you to place orders with vendors, process orders, and track shipping. This way, you can maintain an ironclad control over your drop-shipping business without it consuming too much of your time.

Accounting

Accounting and bookkeeping tasks can take up a significant amount of time considering all the avenues through which money enters and exits your business. In order to pay the right amount of tax and stay properly audited, you cannot afford to miss even the smallest detail.

Quickbooks is a software that integrates with your payment system and bank accounts to extract the necessary information and provide you with detailed reports of your accounts. Receipt-bank is another software which helps you with bookkeeping. You can simply scan your receipts and let the tool integrate with your accounting software. 

Refunds and Returns

Almost every eCommerce business needs to deal with returns and refunds. Once again, as your business grows, it is often impractical to try and manually process returns and refunds. Therefore, it becomes crucial to employ an automation tool that does not require your constant intervention for every return request.

nChannel is a returns management tool that can drastically reduce the time taken to process returns and refunds. The tool allows for seamless communication between the various systems in your eCommerce business and ensures that your users go back with a positive customer experience from your store.

Marketing

When it comes to email marketing, creating automated campaigns is effective in reducing cart abandonment rates and upselling other products and generally keeping you fresh in your customers’ minds. Another aspect of marketing is social media – publishing posts on individual platforms, at different times can be cumbersome.

Klaviyo is a tool that automates email marketing. You simply have to upload your email list and mail content and the marketing automation platform will take care of sending timely emails across your contacts lists.

Hootsuite allows you to schedule posts on Facebook and Instagram in one go so that it doesn’t take away much of your time throughout the week. It also provides you with powerful analytics to measure the effectiveness of your campaigns on multiple social media platforms.

Category Page Creation

Create product listing pages in which products are displayed based on search queries, user preference, and SEO content that can drastically improve your CTRs. However, it can be highly complicated and time-consuming to manually set up such pages.

Tagalys helps merchants instantly create listing pages and ensure all future product updates and sorting are automated. This patent-pending solution can drastically reduce the time you would otherwise have to spend in classifying your products into different listings.

In the fast-evolving eCommerce industry, companies that fail to utilize automation tools to improve their operational efficiency across various roles and processes often end up spending an unjustifiable amount of resources for manually executed tasks.

Tagalys provides Magento and Shopify store owners with merchandising tools to optimize search results and build dynamic category pages. To know more about how to use the features and understand the services, book a demo now.

Posted in e-Commerce General

User Experience – Small Things That Make a Big Impact in eCommerce

Posted on May 16, 2019 by


Successful businesses are built by entrepreneurs who can empathize with their customers. The ability to analyze exactly what customers want, and then to deliver just that, creates a major competitive advantage to a business.

However, the sobering reality is that most businesses, even 80% of online stores, fail. While such failure can be attributed to several oversights, failing to consider exactly what your customers are looking for is important among them.

As a business owner looking to make it big in the e-commerce space, here are a few things which might make your customer’s experience on your store a positive one.

Instant Product Discovery

You can use a user’s data to sort search results by user interest and show them products which they are more likely to purchase. You can also analyze user behavior on your site and recommend products under a ‘recommended section’ to improve conversion. In addition to this, if you manage to curate your products based on search terms, and create product pages on-the-go, you can create an exclusive experience for your customers. All of these, when combined, can help your visitors discover products easily on your site.

Tagalys understands that user experience is a significant propeller for customer retention and improved sales. Our powerful software, with its machine learning capabilities, can automatically create product recommendation segments based on a user’s behavior on your online store. By showing them products they are most likely to interact with, you increase the probability of them buying the same from you. In addition to Tagalys, there are several great SaaS solutions to improve your online store’s user experience.

Intuitive User Interface

An appealing user interface should be neat, clean and easy-to-use. Display products in an uncluttered format without placing more than 4 items in a row. Try to use HD images for all the product displays, but also ensure that the HD images or any other design element of your website do not slow down the loading speed of your site. A site with slow loading speed has a good chance of having a high bounce rate. Also ensure that your users are not bombarded with popups and notifications, even if they are about discounts. Show it to your customers once – if they are interested enough, they will choose to know more.

It also helps if the CTAs (call to action) are precise and catchy – this in itself might prompt a user to make a purchase. You can also provide your users with filters and sort options which will allow them to choose how they want to view your products. The key is to understand that these simple steps, along with a concise and optimized product description can improve your Click Through Rates.

Prioritize providing and optimizing the same features for a seamless mobile experience. A significant number of shoppers predominantly use mobile phones to make purchases. Therefore, it becomes crucial to make the features available and easily accessible on mobile phones and tablets.

Faster Checkout

Buyers are careful about every dollar they spend online – every purchase of theirs is only complete after careful research and comparison. If they end up on your site after all that, it would be unwise to turn them away by placing a surprise cost right before they checkout.  Therefore, refrain from placing extra costs that are displayed only at checkout and not earlier.

In fact, make the checkout process as easy as possible. Do not expect your users to go through several steps before becoming a registered user to buy from you. If you create a provision for buyers to purchase from you as a guest and not a registered user, it will be much appreciated by your customers.   

Easy Returns

Product returns are inevitable for an e-commerce store. In order to retain existing customers, and to make their experience better, keep in place a simple return policy that does not inundate your customers with clauses that make it difficult for them to return something they are not happy with. Once someone has a bitter user experience with returning an item to your store, there are high chances that he/she might not make it back to your site.

These points are definitely not a comprehensive guide to improve user experience on your site. There are several other essentials that you should keep in mind to ensure a positive experience for your users. The points we have mentioned, however, critical to ensure that your customer’s journey is not unpleasant.

Tagalys provides predictive merchandising for Magento and Shopify stores to improve visitor engagements and conversion rates. To try out our easy-to-use software, please book a demo session now.

Posted in e-Commerce General

Want to Open a Shopify Store? These Shopify Plug-ins are a Must Have

Posted on April 28, 2019 by


Shopify has single-handedly lifted eCommerce to a whole new level. By being affordable, easy to use and ready to deploy, Shopify has enabled even small retailers to take on the big guns. In addition to this, Shopify has also allowed retailers to add applications to customize the platform in order to better meet the specific needs of each store.

In fact, Shopify has now reached a point where its app store is inundated with thousands of applications for a wide range of needs. For aspiring as well as well-established online retailers, it is becoming increasingly difficult to find the right add-ons for their store in this clutter.

We understand the journey a retailer takes and have curated a list of apps that will help you get started and grow your business. The following apps have the highest ratings in their respective areas by the highest number of users.

 

Building your store – GemPages Page Builder

GemPages’ Page builder is a feature-packed store builder that lets you choose from thousands of stunning pre-built templates. You are not required to possess coding or design skills to make the most out of this app – you can easily build landing pages and product pages designed to convert visitors into customers. GemPages also allows you to integrate your store with Facebook Pixel and Google’s shopping catalog. With its easy-to-use features, GemPages can make it easy even for an absolute beginner to open a store on Shopify.

 

Inventory Management – Bulk Product Edit

Bulk Product Edit allows you to easily upload, update or remove hundreds of SKUs in a matter of a few minutes. You can simply upload a CSV or an excel sheet to the app and it will take care of populating your store with all the products. It also gives you the ability to schedule offers with the start and end date and undo multiple changes with a single click. As an added advantage, you can also upload the URL and meta descriptions for all your products in a few clicks. This ensures that all your pages are SEO-friendly and easily findable online. Since the hassle of inventory management is taken care of by BPE, you can save resources and time on an otherwise draining job.

 

Marketing your store – Kit

The kit recommends the right Facebook and Instagram marketing activities which are most likely to drive sales. With Kit, you can create dynamic ads, including retargeting ads to bring visitors back to your store. Since Kit is built with artificial intelligence, you are not required to have in-depth marketing and analytics knowledge to optimize your ads. The app works 24×7 to analyze your products, visitors and their interaction with your store to recommend your next marketing move to boost your sales. These features make Kit your cost-effective and personal marketing executive, who is always available to connect and brainstorm with.

 

Shipping and Tracking – Shippo

Shippo is a shipping and tracking app that provides you with discounted shipping rates for even large orders. Shippo allows you to connect with around 50 plus carriers from around the world and also provide your customers with accurate and transparent tracking information. In several instances, customers might love your products and offers and yet, not complete the purchase after taking a look at the shipping charges. With Shippo, you can get the best deals and ensure the timely delivery of your products to your customers.

 

Returns Management – AfterShip Return Center

AfterShip is a user-friendly returns management system which makes it easy for your customers to return shipped products. With AfterShip, you can create custom returns policy, automated status notifications, all without your customers having to mail your store’s support desk. Allowing your customers to return products hassle-free can help build more customer-trust. With such a comprehensive solution, you can also save on the resources you would otherwise have to dedicate towards returns management.

Owning a successful eCommerce store isn’t determined only by providing your customers with what they need. In today’s competitive marketplace, it is necessary to go the extra mile and use novel methods to make a customer’s purchasing journey as effortless and enjoyable as possible.

At Tagalys we work to make this process easier, providing your online store with the ability to distinguish itself as the go-to store in any niche. Our solutions advance the visual merchandising capabilities of your store by understanding customer behavior and displaying products they are more likely to buy. To know more about our solutions, and how we can help you meet your merchandising objectives, please get in touch with us today!

Posted in e-Commerce General Site Reviews

4 Personalization tactics to improve sales at your Magento and Shopify eCommerce store

Posted on April 21, 2019 by


The problem with showing your customers generic product results is that you run the risk of pushing your customers towards decision paralysis – a significant portion of your visitors become frustrated that they cannot find what they’re looking for.

That’s exactly the problem that personalization helps to address. Personalization in eCommerce refers to the customization of a buyer’s retail journey to ensure that he/she finds only the most relevant product to choose from. Through personalized merchandising, you can use a user’s data and their previous behavior on your site to show them products relevant to their interests.

With the future of retail stores and online retail heavily depending on personalization, here are a few personalized merchandising strategies that you can follow to improve your Click Through Rates (CTRs), and therefore your sales.

1. Emailers

Companies that do not employ a personalized email strategy risk exposing their customers to generic products which may be of no interest to them. This can actually do more harm than not sending your customers any email at all.

A great way to ensure that your users keep coming back to your store is to send them personalized and relevant emails tailored to their interests. Engagement via email can include simple follow-up messages or can introduce products the customer might be interested in, relevant offers and more.

2. Recommendations

With brick and mortar stores and early eCommerce stores, customers didn’t have the luxury of an exclusive display of their favorite products, for obvious reasons. A “generic” experience rarely results in high customer satisfaction, as most stores discovered.

Today, online retailers have the capability to provide personalized recommendations on every page of your store, and even to sort search results to suit each of your customers’ unique tastes and requirements.

In addition to showing your users filters and sort options based on time of product arrival, cost, rating, and brands, you can go one step further by showing them products they are more likely to find useful. By using this simple technique, you can help your users make faster and easier buying decisions.

3. Personal Stores

With most companies, personalization starts and ends with showing recommended products as described above. But to break the clutter and bring a whole new dimension to personalization, several leading eCommerce stores now offer their customers their own online store.

A personal store typically consists of a dedicated page for individual users, displaying products they have previously viewed, and additionally, other products that are likely to be of interest to the user. This completely eliminates the virtual labor that your customers have to go through to find their way to the products that they are most likely to buy. Since time is of the essence to your customers, you are also helping them save time by making it easy for them to browse their favorite products. Amazon’s ‘My Store’ displays products each user has viewed and ones they may be interested in, in an exclusive personal page.

While setting up a personal store might seem like a daunting task, you can use powerful tools like Tagalys’ Personalized Product Sorting, which will help you automate the entire process. The tool uses machine learning to constantly improve its output and ensure that the personal store you create for your customers remains truly personal and highly relevant.

4. Notifications

Before push notifications, companies had to rely on newsletters and messages to catch their customers’ attention – both ineffective ways to get a user to re-engage with an online store after they have exited it.

With push notifications, you can give your customers a nudge about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. The right products and offers can encourage your users to make immediate purchases – if your users know they exist.

Use available data to create user segments that work and push smart custom notifications, on smartphones or desktop, to increase their purchase intent. When personalization, notifications, and offers come together in the right way, they create a great sense of immediacy.

The easier you make product selection for your users, the more likely they are to come back for more! Investing in intelligent solutions that can automate the personalization process for you – in emails, recommendations, personal stores, and notification – can go a long way in helping you improve customer retention, and in turn, sales.

At Tagalys, we are all about helping you get to the point where your eCommerce store becomes the preferred destination for your buyers. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search