Author: Shane


Product Sequencing – Arrange your online store aisles exactly the way you desire

Posted on June 19, 2019 by


In physical stores, the retailer always arranges the products in a way that is visually pleasing or in an order that he finds best to increase sales. The arrangement of products in an aisle at an online store is called product sequencing and is usually based on quantitative and qualitative store data.

(Products sequenced for display in a physical store)

Why sequence products in online retail?

Over 25% of visitors across most online stores drop off after every page. In order to reduce customer acquisition costs, retailers have to ensure that online visitors click through a product page within the first three page scrolls. Product sequencing gives merchants unlimited flexibility in showing the diversity of the product category across its attributes.

For Example, consider an online fashion store that has a category page for New Arrivals under $99. These new arrivals include different types of products such as dresses, shorts, tops, trousers, etc. Merchants expect to display all these types within the top three pages. This will help the visitors to easily discover the trending products within their choice.

(The category page aisle is sequenced using Tagalys by a unique product type one after other, namely dresses, shorts, tops & trousers)

Sequencing the products by different attributes such as colors, sizes, sleeve style, fabric, etc is also preferred by leading retailers to increase visitor engagement and conversion.

Challenges in Manual Sequencing

In online stores, retailers either do not have complete control over product sequencing or they spend more time to manually pick and position every product. This becomes nearly impossible for retailers who have a large catalog. Also, this becomes much more difficult in the case of small and medium-sized retailers who end up consuming all their productive time in sequencing.

Manual sequencing is also disadvantageous in the fact that it is static. The products introduced in the future will also be required to be positioned manually. Hence this requires constant monitoring and a dedicated resource to follow up on the changes which eventually increases the operation cost.

Sequencing by Tagalys

Tagalys has the ability to automatically arrange one or many products in sequences, based on tags or attributes. It involves less manual effort and the desired sequencing can be achieved within a few seconds. The pages sequenced by Tagalys are dynamic in nature. This means the products added in the future would also be sequenced automatically if it matches the sequencing condition. Here is a video that explains how Tagalys sequences the category page instantly.

 

At Tagalys, we are all about helping your team get the most out of Magento & Shopify. Do not let the platform command how you should arrange your store. Get Tagalys & get control on product merchandising across every category at your online store. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages

Partial Match Search Results – Never say ‘No’ to your online visitors!

Posted on June 14, 2019 by


An online store should act no different from an offline store, within the purview of its capabilities.

Yes, when you step in at an offline store and ask for a ‘Black and white striped sleeveless dress’ and if it isn’t available, the salesperson will definitely suggest other closest matching dresses. This ability to suggest the closest alternatives is very important in eCommerce and is called a “Partial Match”.

As the user experience and customer expectations are increasing each day, online retailers cannot let go off the chances available for them. One such opportunity is to show products that closely match the search query if the search query does not exactly match products in the catalog.

What is a Partial Match?

Online visitors with intent to purchase prefer to search than browse on desktop or mobile. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Most search queries by these visitors are specific and might now always match the product catalog, Typically this would result in the dreaded “No results” page. On average, most retailers record 12% – 21% of “No results” across the total search volume. The percentage of “No results” also depends on the eCommerce vertical (Fashion, Home Decor, Jewellery, etc.,) served by the retailer.

No results for “Red long sleeve dress”

In the above image, the product catalog does not contain ‘pink cuckoo wall clocks’. Hence the system suggests other closest matching results such as

  1. Green cuckoo wall clocks
  2. Blue cuckoo wall clocks
  3. Orange cuckoo wall clocks
  4. Turquoise cuckoo wall clocks

These closest matching results are called as the ‘Partial Match Results’. Enabling Partial Match results can reduce the no results by around 30%.

How does ‘Partial Match’  improve conversion?

‘Partial Match’ reduces the percentage of No Results searches and increases the average number of products viewed per visitor online. Retailers who show partial match results instead of no results have recorded a Site Search conversion increase of over 27%.

At Tagalys, we are all about helping you get to the point where your eComm store becomes the preferred destination for your buyers. To know more about our solutions and their features, get in touch with us now.

 

 

Posted in eCommerce Site Search