Author: Shane


Which is the best Site Search engine for Magento eCommerce?

Posted on November 21, 2019 by


Today, online stores are a natural extension of offline stores for consumers. Visitors almost expect the same shopping experience when they shop in both online and offline retail stores. Most visitors entering a physical store ask their queries to the salesperson and he/she, in turn, would help them find the products based on their knowledge. The same function is done by the Site Search engine in an online store.

Visitors who use the Site Search feature to find products convert twice more than those who use other channels like Product Listing Pages and Product Recommendations, as visitors who search already have showcased intent. Hence Site Search has great potential in influencing your online sales when done right.

Some of the must-have features of eCommerce Site Search engine to boost conversion are

  1. Intelligent product sorting: Making sure the products are displayed in descending order of what is most trending to least, to increase CTR to product pages
  2. Popular Searches – Retailers display “Popular Searches” to influence first-time visitors before they search.
  3. Auto-Complete – Predictive auto-complete makes “Searching” intuitive, easy & visual, especially on mobile.
  4. High search relevance and coverage – Online visitors should discover all the relevant products if they search or browse at the store.
  5. Search Merchandising: Allowing online retailers the ability to curate the search results, to also include external insights known to them
  6. Synonyms – Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets.
  7. Query stemming – Shoppers are likely to ask queries with suffixes E.g., Reclining vs. Reclinable; Wool vs. Woollen.
  8. No Results Recommendations – Almost 14% of visitors who search are likely to leave due to “No Results”. Product recommendations for queries not matching the search index will reduce the page bounce rate.
  9. Spell Check – 3% of mobile visitors are unlikely to find products due to spelling mistakes
  10. Personalization: Having the ability to showcase unique search results catered to each visitor for the same query, based on their personal interest

Comparison of various Site Search providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt CLERK.IO
Monthly Pricing starts @ $89 $499.951 $3951 $199 ** $89
Pricing based on Visitors ** ** Searches ** Searches
Conversion Optimised Sorting
Synonyms
Typo/Spell Check
Search Suggestions
Auto-Complete
Query Stemming
Boosting **
Partial Search Matches
Products Pinning ** **
Search Redirects ** **
G2Crowd Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.5
Inclusive pricing along with other solutions

Final comments – Over to you

Rated 4.8/5.0 at G2, Tagalys Search also provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. Why penalize the online merchant when we provide excellent search experience, that increases the average searches per visitor. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.

So what are you waiting for?  Start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 Crowd reviews to know why eCommerce retailers around the world love TagalysSign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019

 

Posted in e-Commerce General eCommerce Site Search

Looking for a CLERK.IO Alternative?

Posted on November 18, 2019 by


Tagalys is a data-driven online merchandising engine for Magento & Shopify stores. Merchants using Tagalys have increased their conversion rate by 30% and productivity by 60%. Tagalys features include Intelligent Site Search, Category page merchandising & Product Recommendations. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between CLERK.IO & Tagalys*

 

Monthly pricing starts @
CLERK.IO Tagalys
Site Search $89 (per 5K monthly searches) $89 (per 10K visitors who search)
Product Listing Pages

(Category|Collection)

Currently not offered $199 (per 20K Product Listing Page visitors)
Product Recommendations $89 (per 50K monthly slider views) $129 (per 25K visitors who load Recommendations)
Email Personalisation
$89 (per 5K opened emails) Currently not offered

 

Ideal for
CLERK.IO Tagalys
** Retailers with online revenue between $500K to $20M

 

Site Search
CLERK.IO Tagalys
Conversion Optimised Sorting    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions    
Visual Autocomplete
Synonyms
Search Redirects **
Query Stemming
Partial Search Matches
Boosting Rules **
Product Pinning 

(Hero Products)

**
Definable Searchable Fields **

 

Product Recommendations
CLERK.IO Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular
Similar Products
Complimentary Products x
Cart Page Recommendations
Customizable Recommendations **
Embeddable Recommendations x

 

Why should you switch to Tagalys?

 

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 11, 2019  **Data publicly not available as on November 11, 2019
Posted in e-Commerce General e-Commerce Product Recommendations eCommerce Site Search

Looking for an Attraqt | Fredhopper Alternative?

Posted on November 8, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Using Tagalys retailers can display trending products across Site Search, Product Listing page & Product Recommendations to increase store conversion. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

Scroll below to check the feature comparison between Attraqt and Tagalys

A quick comparison between Attraqt | Fredhopper & Tagalys*

Monthly pricing starts @

Ideal for

Site Search

Product Listing Pages

Product Recommendations

Why should you switch to Tagalys?

 

 

Rating source – g2.com

 

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Looking for a Klevu Alternative?

Posted on October 25, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

 

A quick comparison between Klevu & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Product Listing Pages

 

Why should you switch to Tagalys?

 

 

Rating source – g2.com

 

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 23, 2019  **Data publicly not available as on October 23, 2019
Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Looking for a Nextopia Alternative?

Posted on October 23, 2019 by


Tagalys maximizes the conversion rate of your online stores and gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations. Rated 4.8/5.0 in G2 Crowd, Tagalys is a high performing online merchandising engine for Magento and Shopify eCommerce stores. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

 

 

A quick comparison between Nextopia & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Category Pages

Product Recommendations

Why should you switch to Tagalys?

Rating source – g2.com

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 15, 2019  **Data publicly not available as on October 15, 2019
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Looking for a SearchSpring Alternative?

Posted on October 15, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SearchSpring & Tagalys*

 

Monthly pricing starts @

Ideal for

Site Search

Category Pages

Product Recommendations

Why should you switch to Tagalys?

 

* Rating source – g2.com

 

Why merchants love Tagalys?

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 14, 2019 **Data publicly not available as on October 14, 2019
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

How to Optimize eCommerce Landing Pages using Google Ads

Posted on October 9, 2019 by


Imagine this: you’re looking for some white t-shirts on Google and have come across a few scrolling ads from sellers, one of which perks your interest. You click through and land on the detailed page, with the CTAs convincing you to “add to cart” and follow through without going elsewhere. In another scenario, you’ve again clicked through an ad, but this time you’re directed to a generic homepage with no information related to the product you had clicked through on. 

Which experience are you going to enjoy more? Chances are, it’s the first. And that’s the magic of Google Ads eCommerce landing pages.

Regardless of what your CTA is– buy a product, enter your email, download a whitepaper– a highly detailed Google Ads landing page is the key to converting the users who land on your webpage through a Google Ad campaign. It goes beyond justifying your conversion costs– a good landing page optimizes, even reduces conversion costs. 

What is a Landing Page according to Google Ads?

According to Google Ads, a landing page is “the webpage where people end up after they click your ad”. The URL to the page is usually the same one that’s included in your Ad, which is what directs search engine users to this page. 

A key factor that Google considers while assigning a Quality Score to a keyword is the landing page experience. It is a measure of how accurate your landing page is, how relevant it is to the product, and how useful it is to a user when they click through your ad. Before writing this off as subjective, keep this in mind– your landing page experience directly impacts your Ad Rank and, in turn, your CPC and ad auction position. 

What is the Difference between Normal Product Pages and Landing Pages?

If you’re thinking “why not put my product page link in the ad instead?” here’s the answer: you shouldn’t. 

A product page on an eCommerce site is the page that defines and displays the details of a product including specifications, features, uses, manufacturer details and more. It’s the page users of your website navigate to, to look at the product images and ‘add to cart’, ‘save for later’ or follow through any other CTA you may have. 

A landing page is similar only in that it also serves a specific purpose. However, for all other intents and purposes, this page is built to drive external traffic and, while linked to the same domain as your main website, isn’t a part of the same internal database as a product page.

The intent differs, too: product pages are meant to allow users to explore a product fully and perhaps navigate to other similar products or begin the process of purchase. Landing pages are an exclusive tool to fulfill a marketing goal without any other distractions like related products or exit links. 

Must-Have Elements in your Google Ads Landing Pages

Your post-click landing page should contain the following elements:

  • A relevant headline closely matching your ad headline
  • A tagline that supports the headline
  • A list of benefits to visitors (not features of the product). Customer testimonials or partner badges to create a sense of trust
  • A no-nonsense, eye-catching call-to-action (CTA)
  • A lead capture form where the fields differ based on the product or service being sold
  • A visual depiction that breaks up the text and captures the visitor emotionally

Examples of a Perfect Landing Page 

Hootsuite’s post scheduler landing page is a great example of a landing page that checks all the right boxes. They have an eye-catching headline and a tagline that both support the headline and adds statistical validation to their service. A CTA follows– one that is also present in the top right corner for reinforcement.

Upon scrolling down, the landing page further details the benefits to the users while company logos and customer testimonials drive the point home. 

How to Optimize your Landing Page using Google Ads

Optimizing your landing page is key to attracting the right customers and, more importantly, getting them to convert and follow through with your CTAs. Here is a comprehensive list of tips to best structure your page and generate the most possible conversions:

1. Use related ad text and keywords on your landing page

Ensure that the same keywords you use in your ad are present on your landing page. This will not only confirm to the visitor that they’re on the right page but also proves to Google that the landing page is indeed related to the click-through ad. The same logic applies to ad text.

2. Maintain consistency

Ensure that your product, service or offer is consistent on the landing page. Avoid having CTAs with different messages and advertising any other product or service no matter how related they may be. 

3. Explain your unique features

By detailing your unique features in terms of how they will benefit the visitor, you’re more likely to have a conversion on your hands. It’s best to avoid just listing features like a product page; instead, define them based on how they are beneficial or a class apart.

4. Keep your content original and useful

Content needs to be written to match your brand tone and can’t be copied from anywhere. It should also be relevant to the ad you’ve placed and the product or service you’re advertising.

5. Make your CTA clear

With clear CTAs, you’re more likely to get the visitor to do precisely what you want them to do there. Ensure that all your CTAs are the same– try not to push different calls lest your visitor gets confused.

6. Be upfront about who you are and what you do

Ensure your landing page makes clear what your brand offers and what your policies are. This can be service-exclusive– for example, a ‘free trial’ offer, associations with charities or any additional costs, if any. 

7. Include your contact information

This vital information will allow your visitor to get in touch if they have questions or spot a broken link on the page. It also puts across the message that you’re willing to be associated with this page.

8. Use good meta tags

Meta tags are what Google hunts through to find out if your page is worth showing in search results. Use the same keywords as the ad copy and landing page in your meta tags as well.

9. Match your content and title tags

If you don’t, the chances of Google identifying the content as relevant might go down, drastically affecting your ad position in the auctions.

10. Make your landing page mobile-optimized

More and more people are browsing and shopping on their phones; by ensuring your landing page is optimized for mobile use, you’re likely to retain more visitors than if you were only catering to web users.

Conclusion

A good landing page is a bookend to your ad campaign that captures visitors and converts them into customers. Landing pages enable you to further streamline your campaign to the right target audience and directly convey to them the action you want them to take.

Landing pages often lead to a higher percentage of conversions while also getting vital information from them– think emails and names– so that you can re-target visitors who haven’t converted in specialized re-targeting campaigns!

Guest Post by AdNabu

AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running search, shopping or display campaigns in Google Ads, Their software will be able to increase your sales. Sign up today for a 14-day free trial from here.

Posted in e-Commerce General

Smart App Banner for Shopify iOS and Android mobile applications

Posted on October 3, 2019 by


Architechpro Team is constantly improving functionality for mobile applications you’re using to boost your business and attract more customers. Today we would like to make you aware of another great product of our partners. Architechpro developed a top-notch product that will lead more customers from the website to your beloved mobile apps. In case you have any questions please contact Architechpro Team and they’ll get back to help you out with any concerns you may have. 

Here are 5 top reasons to install Mobile Smart App Banner to your Shopify Store now: 

1. Improve conversions

Did you ever think what happens once you target customers? They visit your website… maybe like the product you sell and eventually decide to buy it a bit later as they’re currently busy doing other stuff. Mobile app banner will lead them directly to the respective store whether it’s an iOS or Android-based device and BAM…  they’re on the hook, you can easily contact them and follow up on the deal. A mobile app is a kind of bookmark or reminder that stays on the screen of the customer’s mobile device. 

2. Stand out with custom design

When you’re stumbling upon numerous webpages on the web, did you ever notice such a banner? Well… usually, those are shown by big and famous brands, isn’t it? Now you can afford it as well and make it stand out via adding your own icon (or request this service from our partner) – pitchy title and a short description.  

3. Stats are important: Track each visit and constantly improve

Pardon?

Yes, you can see when where and who clicked on the banner and installed the app. Of course, you can see only the information systems can currently share with all GDPR related restrictions. But the stats we have are already a good source of information to make better and informed decisions.  

4. Be on top of the tech

As mentioned before mostly big and well-known brands are adding this feature to the front webpage of their store/project. Fake it until you make it. Invest small and get more customers.

5. Get outstanding support

You know Architechpro and we are very interested to provide you with a top-notch and fast support. Be sure you’re not just our customer but a golden customer and both teams are there for help. 

That’s all for now, folks! 

In case you have any questions don’t hesitate to reach out to us or Architechpro via contact@architechpro.com.

Posted in Uncategorized

Personalized stores for Magento and Shopify retailers to improve conversion

Posted on September 4, 2019 by


Every one of us has a unique interest and preference in the food we eat, the clothes we wear, the gadgets we use, the movies we watch, etc.  People who shop online also have their own interests, and their browsing pattern reveals the same. Each visitor’s browsing behavior is unique and different from that of the rest. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the online store to display unique products to each visitor based on their interest. The store records the actions of each visitor and delivers tailor-made results to each visitor. In online stores, personalization can be provided through recommendations, site search, and personalized stores.

What is a personalized store in eCommerce?

A personalized store is a collection of curated products based on a visitor’s interest displayed as a listing page or recommendation widgets. They reduce product discovery time and hence improve visitor engagement.

How personalized stores work in Amazon?

Amazon is a global leader in eCommerce and its success story is definitely a lesson for the retail world. Amazon makes a personal appeal and brings the visitors repeatedly to its store. The personalized store provides readily available suggestions tailor-made to the visitor based on their past browsing pattern. 

This personalized space has dynamic widgets such as ‘Related items you viewed’ , ‘Inspired by your browsing history’ etc. As stated, they reduce the time to discover products and easily trigger the visitor’s interest to purchase them.

Tagalys’s My Store

‘My Store’ is a completely personalized space that displays product listing pages based on the interest of each visitor. Retailers report online visitors who enter “My Store” convert at a 4X higher rate than the overall site conversion. 

‘My Store’ gives Magento and Shopify retailers an opportunity to create personalized space similar to the Amazon store, without a large engineering investment.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

Creating Product Listing Pages for Magento and Shopify eCommerce stores using smart category conditions

Posted on August 22, 2019 by


In brick and mortar stores, you can see products arranged in separate aisles in categories such as ‘Dresses’, ‘Tees on sale’, ‘New Arrivals’, ‘Under $50’, etc. This helps the visitors to quickly navigate to their desired aisles and start purchasing. Arranging the products in aisles also helps the retailers to manage and organize their inventory.

Similarly, in eCommerce stores, Product Listing Pages are nothing but the online aisles. They help visitors to discover and purchase products quickly based on their interests. Listing pages account for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Considering this high potential of listing pages, It is essential for retailers to have unique and smart product listing pages.

Limitations in Magento and Shopify

In Magento creating pages like ‘New Arrivals’, ‘Sale’, or in the case of a Shopify store a minimum discount page requires a lot of human effort. The merchandising team has to spend hours of time to analyze the entire catalog and pick and position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages. They should also keep track of the inventory and update these pages if new products are added in the future. When compared to Magento, it is easier to create listing pages in Shopify but both the platform offers very limitedly merchandising capabilities and control to the retailers.

Creating product listing pages using smart category conditions in Tagalys

(Smart conditions in Tagalys to create listing pages within a few clicks)

 

In Tagalys, pages like ‘Sale’ or ‘New Arrivals’ can be created and merchandised in less than a minute. For example, the Tagalys conditions such as ‘Discount Amount’, ‘Discount Percentage’, ‘Introduced At’, ‘Sale Price’ etc can be used and desired pages can be created within a few clicks.

 

(Creating a custom ‘Sale’ page in 30 seconds using Tagalys)

Similarly, pages can also be created from attributes inherited from the Magento catalog. 

Apart from eliminating the manual effort in creating and managing pages, Tagalys pages also increase the store conversion upwards of 35%. The products in all Tagalys powered pages are by default sorted by ‘Trending’ to optimize conversion. In simple words, the products are automatically sorted in an order that is more likely to sell. Also, the Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines, thereby reducing the customer acquisition cost. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages