Author: Shane


Looking for a SearchSpring Alternative?

Posted on October 15, 2019 by


Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.7/5.0 in G2 Crowd. Tagalys provides features like Intelligent Site Search, Category page merchandising & Product recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SearchSpring & Tagalys

 

Pricing

Ideal for

Site Search

Category Pages

Product Recommendations

Why should you switch to Tagalys?

 

* Rating source – g2.com

Merchants using Tagalys have increased their conversion rates by 30% & increased productivity by 60% with predictive visual merchandising. Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on October 14, 2019

 

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

How to Optimize eCommerce Landing Pages using Google Ads

Posted on October 9, 2019 by


Imagine this: you’re looking for some white t-shirts on Google and have come across a few scrolling ads from sellers, one of which perks your interest. You click through and land on the detailed page, with the CTAs convincing you to “add to cart” and follow through without going elsewhere. In another scenario, you’ve again clicked through an ad, but this time you’re directed to a generic homepage with no information related to the product you had clicked through on. 

Which experience are you going to enjoy more? Chances are, it’s the first. And that’s the magic of Google Ads eCommerce landing pages.

Regardless of what your CTA is– buy a product, enter your email, download a whitepaper– a highly detailed Google Ads landing page is the key to converting the users who land on your webpage through a Google Ad campaign. It goes beyond justifying your conversion costs– a good landing page optimizes, even reduces conversion costs. 

What is a Landing Page according to Google Ads?

According to Google Ads, a landing page is “the webpage where people end up after they click your ad”. The URL to the page is usually the same one that’s included in your Ad, which is what directs search engine users to this page. 

A key factor that Google considers while assigning a Quality Score to a keyword is the landing page experience. It is a measure of how accurate your landing page is, how relevant it is to the product, and how useful it is to a user when they click through your ad. Before writing this off as subjective, keep this in mind– your landing page experience directly impacts your Ad Rank and, in turn, your CPC and ad auction position. 

What is the Difference between Normal Product Pages and Landing Pages?

If you’re thinking “why not put my product page link in the ad instead?” here’s the answer: you shouldn’t. 

A product page on an eCommerce site is the page that defines and displays the details of a product including specifications, features, uses, manufacturer details and more. It’s the page users of your website navigate to, to look at the product images and ‘add to cart’, ‘save for later’ or follow through any other CTA you may have. 

A landing page is similar only in that it also serves a specific purpose. However, for all other intents and purposes, this page is built to drive external traffic and, while linked to the same domain as your main website, isn’t a part of the same internal database as a product page.

The intent differs, too: product pages are meant to allow users to explore a product fully and perhaps navigate to other similar products or begin the process of purchase. Landing pages are an exclusive tool to fulfill a marketing goal without any other distractions like related products or exit links. 

Must-Have Elements in your Google Ads Landing Pages

Your post-click landing page should contain the following elements:

  • A relevant headline closely matching your ad headline
  • A tagline that supports the headline
  • A list of benefits to visitors (not features of the product). Customer testimonials or partner badges to create a sense of trust
  • A no-nonsense, eye-catching call-to-action (CTA)
  • A lead capture form where the fields differ based on the product or service being sold
  • A visual depiction that breaks up the text and captures the visitor emotionally

Examples of a Perfect Landing Page 

Hootsuite’s post scheduler landing page is a great example of a landing page that checks all the right boxes. They have an eye-catching headline and a tagline that both support the headline and adds statistical validation to their service. A CTA follows– one that is also present in the top right corner for reinforcement.

Upon scrolling down, the landing page further details the benefits to the users while company logos and customer testimonials drive the point home. 

How to Optimize your Landing Page using Google Ads

Optimizing your landing page is key to attracting the right customers and, more importantly, getting them to convert and follow through with your CTAs. Here is a comprehensive list of tips to best structure your page and generate the most possible conversions:

1. Use related ad text and keywords on your landing page

Ensure that the same keywords you use in your ad are present on your landing page. This will not only confirm to the visitor that they’re on the right page but also proves to Google that the landing page is indeed related to the click-through ad. The same logic applies to ad text.

2. Maintain consistency

Ensure that your product, service or offer is consistent on the landing page. Avoid having CTAs with different messages and advertising any other product or service no matter how related they may be. 

3. Explain your unique features

By detailing your unique features in terms of how they will benefit the visitor, you’re more likely to have a conversion on your hands. It’s best to avoid just listing features like a product page; instead, define them based on how they are beneficial or a class apart.

4. Keep your content original and useful

Content needs to be written to match your brand tone and can’t be copied from anywhere. It should also be relevant to the ad you’ve placed and the product or service you’re advertising.

5. Make your CTA clear

With clear CTAs, you’re more likely to get the visitor to do precisely what you want them to do there. Ensure that all your CTAs are the same– try not to push different calls lest your visitor gets confused.

6. Be upfront about who you are and what you do

Ensure your landing page makes clear what your brand offers and what your policies are. This can be service-exclusive– for example, a ‘free trial’ offer, associations with charities or any additional costs, if any. 

7. Include your contact information

This vital information will allow your visitor to get in touch if they have questions or spot a broken link on the page. It also puts across the message that you’re willing to be associated with this page.

8. Use good meta tags

Meta tags are what Google hunts through to find out if your page is worth showing in search results. Use the same keywords as the ad copy and landing page in your meta tags as well.

9. Match your content and title tags

If you don’t, the chances of Google identifying the content as relevant might go down, drastically affecting your ad position in the auctions.

10. Make your landing page mobile-optimized

More and more people are browsing and shopping on their phones; by ensuring your landing page is optimized for mobile use, you’re likely to retain more visitors than if you were only catering to web users.

Conclusion

A good landing page is a bookend to your ad campaign that captures visitors and converts them into customers. Landing pages enable you to further streamline your campaign to the right target audience and directly convey to them the action you want them to take.

Landing pages often lead to a higher percentage of conversions while also getting vital information from them– think emails and names– so that you can re-target visitors who haven’t converted in specialized re-targeting campaigns!

Guest Post by AdNabu

AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running search, shopping or display campaigns in Google Ads, Their software will be able to increase your sales. Sign up today for a 14-day free trial from here.

Posted in e-Commerce General

Smart App Banner for Shopify iOS and Android mobile applications

Posted on October 3, 2019 by


Architechpro Team is constantly improving functionality for mobile applications you’re using to boost your business and attract more customers. Today we would like to make you aware of another great product of our partners. Architechpro developed a top-notch product that will lead more customers from the website to your beloved mobile apps. In case you have any questions please contact Architechpro Team and they’ll get back to help you out with any concerns you may have. 

Here are 5 top reasons to install Mobile Smart App Banner to your Shopify Store now: 

1. Improve conversions

Did you ever think what happens once you target customers? They visit your website… maybe like the product you sell and eventually decide to buy it a bit later as they’re currently busy doing other stuff. Mobile app banner will lead them directly to the respective store whether it’s an iOS or Android-based device and BAM…  they’re on the hook, you can easily contact them and follow up on the deal. A mobile app is a kind of bookmark or reminder that stays on the screen of the customer’s mobile device. 

2. Stand out with custom design

When you’re stumbling upon numerous webpages on the web, did you ever notice such a banner? Well… usually, those are shown by big and famous brands, isn’t it? Now you can afford it as well and make it stand out via adding your own icon (or request this service from our partner) – pitchy title and a short description.  

3. Stats are important: Track each visit and constantly improve

Pardon?

Yes, you can see when where and who clicked on the banner and installed the app. Of course, you can see only the information systems can currently share with all GDPR related restrictions. But the stats we have are already a good source of information to make better and informed decisions.  

4. Be on top of the tech

As mentioned before mostly big and well-known brands are adding this feature to the front webpage of their store/project. Fake it until you make it. Invest small and get more customers.

5. Get outstanding support

You know Architechpro and we are very interested to provide you with a top-notch and fast support. Be sure you’re not just our customer but a golden customer and both teams are there for help. 

That’s all for now, folks! 

In case you have any questions don’t hesitate to reach out to us or Architechpro via contact@architechpro.com.

Posted in Uncategorized

Personalized stores for Magento and Shopify retailers to improve conversion

Posted on September 4, 2019 by


Every one of us has a unique interest and preference in the food we eat, the clothes we wear, the gadgets we use, the movies we watch, etc.  People who shop online also have their own interests, and their browsing pattern reveals the same. Each visitor’s browsing behavior is unique and different from that of the rest. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the online store to display unique products to each visitor based on their interest. The store records the actions of each visitor and delivers tailor-made results to each visitor. In online stores, personalization can be provided through recommendations, site search, and personalized stores.

What is a personalized store in eCommerce?

A personalized store is a collection of curated products based on a visitor’s interest displayed as a listing page or recommendation widgets. They reduce product discovery time and hence improve visitor engagement.

How personalized stores work in Amazon?

Amazon is a global leader in eCommerce and its success story is definitely a lesson for the retail world. Amazon makes a personal appeal and brings the visitors repeatedly to its store. The personalized store provides readily available suggestions tailor-made to the visitor based on their past browsing pattern. 

This personalized space has dynamic widgets such as ‘Related items you viewed’ , ‘Inspired by your browsing history’ etc. As stated, they reduce the time to discover products and easily trigger the visitor’s interest to purchase them.

Tagalys’s My Store

‘My Store’ is a completely personalized space that displays product listing pages based on the interest of each visitor. Retailers report online visitors who enter “My Store” convert at a 4X higher rate than the overall site conversion. 

‘My Store’ gives Magento and Shopify retailers an opportunity to create personalized space similar to the Amazon store, without a large engineering investment.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

Creating Product Listing Pages for Magento and Shopify eCommerce stores using smart category conditions

Posted on August 22, 2019 by


In brick and mortar stores, you can see products arranged in separate aisles in categories such as ‘Dresses’, ‘Tees on sale’, ‘New Arrivals’, ‘Under $50’, etc. This helps the visitors to quickly navigate to their desired aisles and start purchasing. Arranging the products in aisles also helps the retailers to manage and organize their inventory.

Similarly, in eCommerce stores, Product Listing Pages are nothing but the online aisles. They help visitors to discover and purchase products quickly based on their interests. Listing pages account for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Considering this high potential of listing pages, It is essential for retailers to have unique and smart product listing pages.

Limitations in Magento and Shopify

In Magento creating pages like ‘New Arrivals’, ‘Sale’, or in the case of a Shopify store a minimum discount page requires a lot of human effort. The merchandising team has to spend hours of time to analyze the entire catalog and pick and position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages. They should also keep track of the inventory and update these pages if new products are added in the future. When compared to Magento, it is easier to create listing pages in Shopify but both the platform offers very limitedly merchandising capabilities and control to the retailers.

Creating product listing pages using smart category conditions in Tagalys

(Smart conditions in Tagalys to create listing pages within a few clicks)

 

In Tagalys, pages like ‘Sale’ or ‘New Arrivals’ can be created and merchandised in less than a minute. For example, the Tagalys conditions such as ‘Discount Amount’, ‘Discount Percentage’, ‘Introduced At’, ‘Sale Price’ etc can be used and desired pages can be created within a few clicks.

 

(Creating a custom ‘Sale’ page in 30 seconds using Tagalys)

Similarly, pages can also be created from attributes inherited from the Magento catalog. 

Apart from eliminating the manual effort in creating and managing pages, Tagalys pages also increase the store conversion upwards of 35%. The products in all Tagalys powered pages are by default sorted by ‘Trending’ to optimize conversion. In simple words, the products are automatically sorted in an order that is more likely to sell. Also, the Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines, thereby reducing the customer acquisition cost. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Top 5 Product Recommendation types every Magento & Shopify eCommerce store must have

Posted on August 22, 2019 by


eCommerce stores are simply an evolution of the conventional brick and mortar stores. They are growing fast because of the added advantages it provides in terms of convenience, accessibility and time-saving. This means an ideal eCommerce store should possess all the capabilities of an offline store and additionally provide the online benefits. 

One such capability that has to be inherited from offline stores is ‘Product Recommendations’. E.g., when you step into an offline fashion store, the salesperson will engage you with similar products or suggest the best selling products in general or related to your interest. These suggestions are known as product recommendations in eCommerce stores.

Product Recommendations in eCommerce stores

‘Recommendations’ is one of the three gateways through which online visitors discover products before they purchase. The other two are Site Search and Product Listing Pages. Product Recommendations are displayed in eCommerce stores as widgets. They can be grouped into a single carousel or customized by product type based on merchant requirements. They can also be personalized for each visitor based on their browsing action.

Recommendations can be of varied types each serving a different purpose. They can be shown on any page of an online store. 

The 5 popular product recommendation types every eCommerce store must have

1. Customers also viewed 

This is an aggregation of products that were also viewed by different visitors who viewed that primary product. Retail giants that store vast volumes of data, use this recommendation widget on the product detail page.

2. Customers also bought

This is an aggregation of products that were also bought by different visitors who purchased that primary product. They are generally shown in cart pages or sent as recommendations via email using marketing automation tools. This recommendation helps to increase the Average Order Value & Lifetime Value of the customer, thereby improving the store’s revenue.

3. Similar Products

These are product recommendations, where each product that is recommended is similar in attributes to the primary viewed product. ‘Similar Product Recommendations’ are best-suited for product pages. They help to engage the visitor who is close to purchasing and is looking for similar options from the primary product.

4. Best Sellers or Trending

They provide information about the products that are currently popular at the store and quickly engage or trigger the visitor’s interest. These recommendations are best suited on the Homepage. Few retailers like Walmart use ‘Trending’ recommendations in their cart page as well.

 

5. No Results Recommendations

Every retailer will experience between 12% to 21% of search results without any products. Displaying smart product recommendations on this page will increase visitor engagement and conversion. This type of recommendation can be of multiple carousels each containing Bestellers, Most viewed, Top discounts, Biggest Savings, etc. ‘No Results Recommendations’ also reduce the store bounce rate.

 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Recommendations

Generate multiple and unique Product Listing Pages for your Magento and Shopify eCommerce stores within a few seconds

Posted on August 16, 2019 by


Any person who wishes to buy something online is provided with plenty of options to buy from. All you have to do is search online and choose from one of the hundreds of search results that are the closest matching to their query. In order to attract these visitors, eCommerce retailers create unique product listing pages where each page is usually customized to serve a particular search query. The need to create unique product listing pages is an ongoing activity and SEO experts refer to the keyword volume to create relevant pages relevant for these search queries.

If done right, these unique product listing pages should increase the organic traffic to the store when the required SEO (Search Engine Optimisation) parameters are met. This will reduce customer acquisition costs and increase store profitability. 

Challenges in Magento & Shopify listing pages

Creating and managing Product Listing Pages in Magento and Shopify is a manual task. It consumes hours of time to create the pages & position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages. 

For example, consider the SEO team recommends creating unique pages for ‘white’ color product types as per keyword volume. E.g., ‘White Dresses’, ‘’White Shirts, ‘White Tops’, etc. 

In a Magento store, retailers have to manually analyze the entire catalog to create these pages. They should also update these pages if new products are added in the future. In Shopify, each collection page has to be created individually.

 

(Listing Pages created individually in Shopify)

What is the Tagalys Listing Page Generator?

Tagalys is a merchandising engine for eCommerce that helps retailers to create and manage product listing pages.

Listing Page Generator is a patent-pending feature of Tagalys that allows retailers to create hundreds of unique product listing pages within a few seconds. Retailers can create listing pages based on any attribute or its combination in their catalog. E.g., ‘White Cotton Dresses’ – This page is a combination of three attributes namely Color – ‘White’, Fabric – ‘Cotton’, Product Type – ‘Dresses’.

 

(Unique pages for ‘White’ color product types created within a few seconds using Tagalys Listing Page Generator)

Advantages of Tagalys Listing Page Generator

In general, The Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines. The products in all Tagalys powered pages are by default sorted by ‘Trending’. This is a conversion-optimized product sorting order. In simple words, the products are automatically sorted in an order that is more likely to sell.

Other advantages of Tagalays Listing Page Generator are

Increases productivity and reduces operation costs:

Tagalys Listing Page Generator improves productivity by eliminating the manual effort. Multiple pages can be created within a span of few seconds based on the attributes. 

Automated dynamic SEO content without tech work:

Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Benefits of Scheduling ‘Pinned Products’ in Product Listing Pages for Magento and Shopify eCommerce stores

Posted on August 10, 2019 by


Marketing and Promotions have become an integral part of any business. The highly competitive eCommerce industry is no exception in this. Promoting or Pinning selective products in category or collection pages is a good strategy. To hit the bull’s eye, marketing campaigns and promotions require effective planning and intelligent support tools.  

Limitations in Magento and Shopify Product Listing Pages

In eCommerce stores, promoting or pinning selective products to top results is done to improve CTR (Click-Through-Rate) and conversion. The choice of these products is based on its performance in the store, external trends, business requirements, etc. 

In Magento and Shopify eCommerce stores, the retailers have to manually analyze their product catalog and product performances to understand their store trends. Once the products to be pinned are selected, they are again required to manually position each product. The merchandising team has to constantly keep track of their calendar to remove/replace products. This turns out to be a laborious and time-consuming task. Retailers with small and mid-sized teams end up using all their productive time in merchandising their pages. This increases customer acquisition costs and impacts store revenue.

Scheduling ‘Pinned/Promoted Products’

Scheduling is a feature that allows merchants to set a duration every time they pin/promote products. There are two major benefits in Scheduling. They are as follows.

Eliminates manual effort: 

Retailers constantly merchandise pages, promote/pin products across them based on business needs. Without scheduling, they have to remember to remove the promoted products across all pages. Most retailers do not keep track of this and hence have many pages with promoted products always remaining on top. 

Now with scheduling, they do not need to remember or keep track of their calendar to remove promotions. Once the time span is set, the products are promoted exactly for the scheduled duration and the promotions are withdrawn after the time lapses. Scheduling is of great help during campaigns like seasonal sale, limited period offers, clearances, etc.

(Products promotions in the scheduled phase)

 

(Pinned/Promoted products in the active phase)

 

(Products promotions in the expired phase after the time-lapse)

Keeps the pages dynamic:

The category and collection pages remain dynamic if its product positions are varied from time to time. Dynamic pages have a better ranking in the search engine results page and attract more traffic. Scheduling pinned products help to keep the product sorting dynamic on the page.

 

(Scheduling in Tagalys)

Tagalys

Tagalys is a merchandising engine for eCommerce that helps retailers to create and manage product listing pages. Tagalys’s intelligent merchandising capabilities analyze visitor actions on products, to predict what will sell. Also, the data on the performance of each product at the store is available to the retailers. This gives them the ability to decide on which products to pin/promote.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Conversion Optimised Sorting for Magento and Shopify Product Listing Pages

Posted on August 2, 2019 by


The eCommerce industry is advancing rapidly and is turning out to be the next battlefield for conventional retailers. These days consumers are getting busy and they expect brands to be available online to make shopping convenient. Retailers have acknowledged this need and have started to make their presence online using eCommerce platforms like Magento, Shopify, etc.,

As we all know, with the fast-growing online market, retailers are strongly competing against each other. The audience are common and each retailer wants to attract visitors to their online store & convert them. Having a diverse product catalog by itself is not going to help win customers unless you are able to effectively merchandise your online store. What consumers see online, influences what they buy. The lack of data-driven product sorting at these online stores is increasing the cost of customer acquisition, as more visitors leave the stores without buying.  Tagalys is one of the leading products in the market for predictive online merchandising, which helps retailers automatically detect products that are trending to increase CTR & conversion rate. 

Product Listing Pages in eCommerce stores

Product Listing Pages are the online aisles through which visitors discover and purchase a product. They are called category pages in Magento or Collections in Shopify. This channel accounts for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Hence Category pages have a great potential in driving up the conversion of eCommerce stores. But over 80% of visitors will drop off after 3-page scrolls of any category page at an online store.

Challenges with Magento Category pages and Shopify Collections

Most retailers use simple sorting mechanisms like “Sort by date”, “Sort by Position”, “Sales” etc., which is less effective to grab the visitor’s attention. It is essential to entice visitor’s interest within the first three page scrolls to achieve conversion. In Magento and Shopify eCommerce stores, merchandising these category pages is a time consuming and laborious task. For stores with many products, it is humanly impossible to pick the best performing products or predict if a new product is likely to sell well in the future. Also, small-sized eCommerce retailers will find it difficult to use their productive resources to manually merchandise the pages. The inability to predict which products are most likely going to perform, based on past engagement data, impacts the conversion rate of the store.

How can data-driven Product Sorting make a difference in conversion?

Online visitors are always quick and they expect to view their desired products among the top results. Also, mobile visitors do not prefer to keep scrolling, due to lack of online real estate. The top 100 products displayed on any page influences the CTR (Click-Through-Rate) and conversion rate. Hence dynamically displaying the products (old or new) that are more likely to sell has the maximum impact on conversion. 

Tagalys Product Sorting – Advantages and Applications

Products in Tagalys merchandised pages are by default sorted by the trending score. This is a dynamic score and is based on the overall performance of the product and its tags across the last 30 days. This conversion-optimized dynamic sore is called the ‘T-Score’ in Tagalys. In simple words, the products are automatically sorted in an order that is more likely to sell. As over 80% of visitors click on products on the first 3 pages, T-Score sorting increases the CTR of the page as trending products are displayed on the first page. This increase in CTR & reduction in page bounce rate improves the page ranking in web search engines.

(Conversion Optimised Dynamic Sorting in Tagalys)

Tagalys Performance in Magento eCommerce stores

Leading Magento retailers across all verticals on an average have recorded a conversion improvement of 25% upwards by using Tagalys. The Tagalys merchandised pages also attract more traffic to the store as they are dynamic in nature. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. 50% of the total online sales in the coming years will be grabbed by the global eCommerce giants like Amazon, Alibaba, eBay, etc. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats also build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Sendinblue is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free.

Another great tool to check out is SendX. It is an extremely intuitive and affordable Email Marketing Software and a great Mailchimp Alternative. SendX allows you to send unlimited emails with every plan and pricing tiers. On top of that, you can also use their powerful rules-based automation and create bigger email marketing campaigns. And they’ll make sure you never get stuck thanks to their 24×7 Live Support. Paid plans start at $9.99/mo.”

Personalized Recommendations 

Recommendation carousels are product suggestions that are unique to each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General