Meri-Meri

December 14, 2023

Meri-Meri's Journey with Tagalys

About Meri Meri

Established in 1985 by Meredithe Stuart-Smith, Meri Meri has blossomed into a dynamic force in celebratory design. Commencing with shimmering greeting cards, the brand has broadened its spectrum to encompass an assortment of offerings—from partyware and seasonal embellishments to children's gifts and imaginative dress-up items. Imbued with the spirit of childhood wonder and refined design, Meri Meri's narrative reflects an unwavering commitment to continuous innovation and artistic ingenuity. Currently, the brand's global reach extends to 69 countries, underscoring its profound influence and resonance across diverse cultural landscapes.

CHALLENGES

  • Challenge 1 - Lack of Automated Merchandising

    Meri Meri’s merchandising process had limited visual control and was less productive due to lack of automation. A dedicated resource to accomplish merchandising requirements increased dependency on one’s availability, making the process further complicated. The merchandising team was missing a centralized merchandising solution that would help them streamline this process in the most effective way.

  • Challenge 2 - Manual Collection Management

    With over 1100+ products in their collections, manual implementation of merchandising strategy was time-consuming and had a higher risk of human error leading to an inefficient approach to product catalogs management. It was one of the major concerns since the impact was huge on customer experience affecting bounce rating. Merchandising decisions are heavily derived from various data points from visitors, conversions, consumer behavior, trends, and more. Manual merchandising would have insufficient data collection methods and limited analytics to arrive at a logical decision for optimized product placements that convert.

  • Challenge 3 - Limited Customization in Merchandise Collections

    Appealing to a broader audience focused on trends and preferences was challenging. Limited customization restricted product discovery by customers, and non-availability of dynamic conditions delivered an unpleasant shopping experience.

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Vanja S

Sheike

"Tagalys makes merchandising effortless. Their data driven sequencing and sorting drastically improves our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations."

Ryan R.

Camilla

"I love that Tagalys listens to customer needs and has an innovative + agile team around them which can support addressing those needs and adding improvements to the roadmap."

Rafaelle C.

Blue Bungalow

"Tagalys is the powerful and reliable data-driven solution that we were looking for when it came to search & merchandising for our Shopify Plus store. There is no limit as to how custom you can get with your merchandising, which is exactly what we were after!"

Tiarne Warren

Meshki

"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."