Tag: visual merchandising


The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. The global eCommerce giants like Amazon, Alibaba, eBay, etc are anticipated to grab 50% of the total online sales in the coming years. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats are also meant to build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online

The other option is definitely Sendinblue. It is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow to send up to 300 emails per day (9,000 emails per month) 100% free

Personalized Recommendations 

Recommendation carousels are product suggestions that can be made unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Visual Merchandising for Site Search in Magento and Shopify e-Commerce stores

Posted on July 23, 2018 by


Why is visual merchandising for site search important? Site Search in your online store is the most important conversion funnel. Visitors with intent use the search funnel and a data-driven site search engine that predicts what products will sell is a minimum requirement to get the best conversion rate. This is what Tagalys Search was back in 2017 when we used data to predict the best products for any search query. Then why did we add a visual merchandising panel if the engine is supposed to optimize conversion?

Historical Data Limitations

All site search engines rely on data collected from the e-commerce store to make sense of it. Think of data as fuel to the engine and the main differences across various engines like Klevu, Nextopia, Sli and the others is the duration or the amount of fuel used in the engine and the engine itself. The limitations of search engines based on historical data are it does not tell you anything about this moment, but makes predictions only based on past behavior. Today matters because sometimes marketing campaigns are based on immediate trends and not something that happened 2 weeks back. For example and this happened at a fashion retailer we currently work with. A certain celebrity was found wearing a palazzo & top from this designers collection and it because of a rage online. Now almost everyone at the online store was trying to find that product as it was trending across Twitter, Instagram & Facebook. But none of these trends are passed to the online store programmatically and that SKU was not the first product visitors saw when they search for “Palazzo” or “tops”. This is when our customers & product team realized the shortfalls of only using historical data.

Visual Merchandising Options in Magento and Shopify

The limitations of historical data required Tagalys to provide the ability for retailers to control the products displayed for any search query. Visual Merchandising is a channel through which retailers can visually identify the products they want to promote instantly. Here is an example of the Visual Merchandising panel from TagalysVisual Merchandising panel

Merchandised search

Tagalys provides retailers with a visual panel to instantly choose products for a search query and ensure they positioned such that the visitors find them.

Product Insights

As soon as we launched the visual merchandising panel, retailers & their stylists started using it changing the sort order of products in multiple searches. The freedom to control products displayed empowered retailers to a point where sometimes it started to negatively impact the conversion rates. We realized that merchandisers started promoting products based on gut and not only data. The purpose of the panel was to promote products that matched external data trends that were not part of Tagalys, but it was being used differently. Hence we then added real-time product insights for every product, so retail teams could consider historical product performance before making a merchandising decision.

Product insights for merchandising

Conclusion

A merchandising panel for site search by itself is not going to boost conversion rates. We recommend our clients to only merchandise the searches that have external trends not part of the store. Typically that is usually less than 5% of the overall unique search queries, hence the final impact to the conversion rate is less than 20%, depending on the total number of searches for the merchandised search terms.

For the client shared in the above example, the merchandised search itself generated over $77,000 in revenue as the external trend lasted over 4 days.

Posted in eCommerce Site Search

Benefits of Online Merchandising in Magento and Shopify e-Commerce stores

Posted on July 17, 2018 by


As retail is advancing by leaps and bounds, merchandising is now more important than ever and this more critical in online retail, cause your visitors can leave your store for another in a click.  As per Wikipedia, Merchandising is any practice that contributes to the sale of products to a retail consumer.  It refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

This includes strategies like 1) discounting 2) physical presentation of products (UIUX), and 3) the decisions about which products should be presented to which customers at what time. Tagalys helps online retailers with the 3rd point using online store data to dynamically determine sort orders in Search & Listing pages.

So what are the key benefits of determining which products should be presented to which customers

Increase top of the funnel engagement

Retailers spend aggressively on SEM, Social Media, and other sources to increase online traffic to their store. The objective is to increase the top of the funnel, but these visitors are not necessarily engaged. Without engagement, visitors are more likely to leave in an instant, increase your cost of customer acquisition and reducing profitability. To get engaged, it all starts with allowing them to find something of interest fast and viewing the product. This is the beginning of nurturing your online visitor towards the end sale. Increasing product views is the most important goal of online merchandising and is done by placing the right products in the right positions at your site e.g., Search & Listing Pages. This improves the click-through from impressions on your page to the product view, increasing the probability of end conversions.  

Increase Visitor Retention

You might have read in several blogs about how online stores have less than 30 seconds to grab visitor’s attention. You are competing with other retailers and every other mobile app, that wants the time of your consumers. Chances are your visitors might not buy something during the first visit, hence they are unlikely to return without being engaged the first time. Data-driven merchandising helps increase the number of product views per visitor. Each additional product viewed by visitors gets them more committed to your online store increasing the probability they will return. Let’s face it, with digital information overload, even remembering what you did 24 hours back is hard, hence unless you have grabbed the attention of your visitor, they are unlikely to return to their journey at your store. Online shopping is convenient, but retails are conveniently forgotten if you have not grabbed the mindshare of your visitors.

Increase Store Conversions

Online merchandising is not done to only improve visitor experience, its performed so the end of the day it increases your sale. The effort is minimal when you use a data-driven automated solution like Tagalys and can become inefficient & unproductive if done manually. Your online store could be an extension of your offline version. Akin to the sales folks, who showcase your products to your prospects, Online merchandising could help automate the sales processes in your e-commerce store and enhance your ROI based on data. With analytics, you can instantly understand your shopper’s patterns and show them what they want. Unlike the offline world, where you have to rely on a human, if you analyze and predict using your store’s data, it will improve the probability of increasing your store conversion. 

Increasing engagement top of the funnel, leads to a similar improvement at the bottom of the funnel, even if you have no change at the bottom of the funnel. And unlike improving the bottom of the funnel metrics like “Abandoned cart”, which involves multiple touchpoints off-site, merchandising improves engagement on your site, when the visitor is present and when you have the best shot at making that impression. Because first impressions are the best impressions

 Visitors Product Views Add to Carts Buy
 Without Merchandising  25000 45%  11250 25%  2813  4% 113
 Without Merchandising  25000 50% 12500 25% 3125 4% 125
Improvements 11% 11% 11%


Learn more or schedule a 
1:1 demo with us at your convenience. What are you waiting for? See our product demo here.

Posted in e-Commerce Product Listing pages eCommerce Site Search

Visual Merchandising in Magento and Shopify eCommerce stores

Posted on July 2, 2018 by


Visual Merchandising is the practice that drives sales by enticing visitors, increasing retention and making them your customers. The practice has long existed in physical retail with products placed in the right locations & stores to visually appeal to the visitors of the region intrigue their interest and make them customers. This includes adding displays, decorations, signs, and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money. Visual Merchandising is becoming more important in online retail, especially with the rose of mobile-first commerce.

Why do you need Visual merchandising in Magento & Shopify eCommerce?

Online retail is hard. It is like having a physical store, but with your hands almost tied. Over 70% of visitors visit online retail stores via mobile devices. They are on the move and do not have time. As a retailer you are not only competing with other retailers, you are competing with Facebook, Instagram, Netflix and every mobile application who wants a piece of your time to increase their engagement metrics. So how do your visitors interested in your online store and not leave at the ping of a notification? Visual Merchandising is practiced by all leading online retailers, to ensure that products displayed across their home, category & search results pages are geared towards acquiring visitor interest as soon as possible. In order to fix your eCommerce conversion rate, you first need to have more visitors view products of interest to them. If that number increases, even if you have the same eCommerce conversion rate, you are likely to make more revenue, by virtue of more visitors converting to the customer.

Common activities between online & offline Merchandising

Product Positioning:

Offline: A merchandiser uses data to send the products to the right stores, to ensure it appeals to the audience of that location.

Online: While you have only one store, you have visitors from multiple locations visiting the same online site. There are three ways you would get positioning right

StoreWide Trending: Analyze data across the entire online store to assign a trending score for each product at the store. This ensures no matter which part of the store you visit, this trending sort order of products is applied and is likely to increase engagement with visitors at your store. 

Location Wide Trending: Analyze data across the entire store by Top locations to assign a trending score for each product at the store by location. This ensures when visitors arrive from various locations, the trending sort order of products of that location is applied and is likely to increase engagement with visitors at your store at that location.

Visitor Specific (Personalization): Analyze data across the entire store by the visitor to assign a trending score for each product type for that visitor at the store. This ensures when that specific visitor arrives at the store and views that product type, products for that type (e.g., tees) is applied for the visitor.

Decorations & Display:

Offline – Offers, events, promotions can change by location. To communicate this to visitors at the store, you might have noticed standees, pamphlets, etc., displayed to visitors to attract walk-ins

Online: Page banners and popups are used to communicate the same information to visitors when they visit the online store.

Layout:

Offline: Physical location has its constraints and stores have to be designed to ensure seamless movement of traffic within the store, while also ensuring communication and sparking visitor interest to view products is carried out.

Online: Your store can be accessed via a mobile device or a desktop. This may sound simple, but it’s difficult, as the same stores are accessed by visitors across locations, demographics & interest levels. Hence using 3rd party tools to analyze the heatmaps, movement and click-throughs need to be constantly used to continuing to ensure any in-store communication and sparking visitor interest to view products is carried out.

There may be a few more common activities, but strategically these are the top 3 challenges or requirements of a merchandiser – online & offline.

Visual Merchandising objectives:

The overall purpose of visual merchandising is to get customers to come into the store and convert them to customers. This journey starts with the visitor viewing products of interest, and that is the number 1 goal for merchandiser. In the online world, this would translate to reducing the bounce rate, increasing the number of product views per visitor & percentage of products viewed for the impressions by the visitor.

What are your goals as a visual merchandiser?

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search

Data Assisted Visual Merchandising for your Magento or Shopify eCommerce Listing Pages?

Posted on April 24, 2018 by


If you want to learn more about how Tagalys Product listing pages can increase SEO traffic or improve conversion with data-driven product sorting, this article will not cover it. This post only covers the aspect of how Tagalys provides performance data that aids retailers in e-Commerce visual merchandising.

As a category manager at for an online retailer, you have to continuously create new product listing pages either to refresh the content at your site, your visitors always want to see something new. Or you need to create pages for digital marketing campaigns to attract visitors based on what they want.

Most leading retailers have daily/weekly marketing schedules that require refreshing the content of product listing pages on the website. By refreshing we mean, you may carry the category page of Rings, Women’s Rings or Womens Gold Rings. But data shows your audience is interested in Women’s Gold Rings under $999 or Womens Gold Rings with Emerald in this season. So refreshing is nothing but creating a new perspective on products that already exist at your online store. While this may sound simple in the last statement, think of doing the same on a daily/weekly basis, with the flexibility to create any possible combination of a listing page without thinking twice.

Macys Womens Gold Rings with Emerald

Now you might be thinking, you can do the same by applying filters to a category page for Women’s Rings. Absolutely, that’s the easy fix that almost everyone uses, but it is not the best for conversion at your store.

Top 3 Reasons for using Tagalys for Visual Merchandising at your Magento or Shopify store

  • Almost all e-commerce platforms do not process analytics data, hence the resulting sort order is a just a list of products and not displayed to increase the conversion rate for that page. You need every page to be optimized for conversion to increase revenue and that is the No 1 reason why retailers choose Tagalys.
  • Do you want your e-commerce platform to work for you or do you want to work for your e-commerce platform? Former for sure. There is a higher chance of your visitors scrolling beyond page 1 if the first few products they see, match with the image(s) they clicked on the banner that led them here.  With Tagalys, you can instantly promote products or remove products in a few clicks with our curation panel

Tagalys Curation Panel

  • Last but not least, do you want to show products on the banner because you think they look visually appealing or based on real data that tells you exactly how they have performed in your store. This is Data-Driven Visual Merchandising, where you the merchandiser/category manager/retailer can rely on your own data to back your hunch. On each product tile in the curation panel, you will find performance details of how that product at your store, so any design based hunch, is backed with real data

Curation panel - Product Performance data

With the flexibility to ensure what visitors see on the page matches the banner they clicked on, backed with the fact that the products on the images are there due to a decision backed with data, will ultimately help your online store improvement engagement & conversion with your visitors.

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Start your 28-day free trial immediately.

Posted in e-Commerce General e-Commerce Product Listing pages Uncategorized

ATTRAQT – FredHopper Alternative for Category Page Visual Merchandising

Posted on March 20, 2018 by


While a google search for “e-commerce visual merchandising” shows FredHopper (Acquired by ATTRAQT group) for Magento, alternatives are missing, limiting choice for visitors like yourself. Tagalys offers most of our features to Small & medium size retailers like yourself, with only premium functionality limited only to Enterprise Retailers. Our pricing is public and linked with usage so you only pay more as you grow. With liberal usage tiers starting at $99/mo that includes 20,000 page views. Our customers see a 40% increase in revenue growth & over a 50% saving in time spent to create & maintain product listing pages.

So if you are seeking a visual merchandising tool, Tagalys is the best alternative to ATTRAQT & ON TAP. Here is why

Visual Merchandising for Category pages – What we offer

  • Assisted Merchandising: While Merchandising is an art, data is important to assist your team before they decide to promote or hide products from your visitors. Tagalys queries the performance of each product for the last 30 days, providing your team with data to make informed decisions.

VISUAL MERCHANDISING E-COMMERCE

  • Data Visualization:  Your catalog is the heart of your e-commerce store. When you create a product listing, you need to see the products but also understand if that product has been performing well enough before you decide to promote or hide it from your customers. While every product might be important to you, your visitors might think otherwise. Data never lies and Tagalys brings out the truth before you merchandise

CURATE VISUAL MERCHANDISING

  • Ease of use: Tagalys allows your team drag & drop products in order to promote or hid them from your visitors. It’s that simple and designed keeping you in mind. Now that you have facts about each product, go ahead merchandise with confidence with data as your guide. Check out how to make a simple sale page or new arrivals page in seconds and never come back to update it.

drag and drop merchandising

  • Save on Engineering resources: Merchandising a product listing page on Tagalys takes seconds and once done, you can launch that page immediately, saving resource time from your engineering teams. Allow them to focus on keeping your e-commerce platform running while you focus on engaging your visitors and increasing revenues.
  • SEO friendly: All pages created on Tagalys have the ability to capture variables that can increase SEO traffic. This data entry for SEO can be done in a user interface that does not require hand-holding from your IT teams. Once these pages are added to your sitemap, they get indexed and eventually the same effort can also bring organic traffic at no additional cost to your business
  • Performance reports: Every page created on Tagalys has inbuilt analytics that tracks visitor engagement. When you use Tagalys for your digital marketing campaigns, get real-time performance insights to allow your team decide which campaigns are working and which is not, so you can decide the best use of your marketing budgets.
  • Save on server costs: Never worry about increasing server costs or the engineering resources to maintain pages as your traffic increases, as pages are powered & maintained by our servers
  • Load Balancing costs: Increasing traffic requires you to have a team to manage & optimize your servers. Never have to worry about managing your servers with your increasing traffic as our server architecture allows us to automatically scale with demand

Watch our demo site to learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Contact us now or start your 28-day free trial immediately.

Posted in e-Commerce General e-Commerce Product Listing pages

Magento Catalog Search No results page

Posted on December 18, 2017 by


No matter how awesome your search engine is, there are going to be instances where you will show the visitor “No products were found for that query”, or the world knows it a “No results page”. Our data shows that typically less than 4% of all search queries show this message and this 4% can be further broken down by the type of query. For the sake of this post, let’s assume monthly search volume is 10000, hence 400 queries have no product results to show.

In these 400 search queries, 50 of them are tied to content related searches like “Order number”, “FAQ”, “Size graph” and the other 350 are tied to queries where Tagalys would have shown products if the retailer carried them. It is these 35 queries that we now tackle with product recommendations on the no results pages.

Why Product Recommendations

At Tagalys, we realize that almost 99% of the visitors who ended up seeing the “No results” page, were first-time visitors. These visitors either do not have a clear understanding of what is being carried by the retailer or are just browsing. Hence the product recommendations, are a quick way to keep them engaged vs. showing a message, which gives them no opportunity to interact further.

Hips & curves no results page

Which Product Recommendations

At Tagalys, we started with showcasing Best Sellers, New Arrivals, Top Viewed & Trending. The strategy behind these recommendations was to quickly give the visitor a complete overview of what is being carried by the retailer. We did not choose the personalized recommendations, as it works best with data and with limited or no data, it might actually be a turn off than a source to continue engagement.

Now you can leave the “No results” page without any change and it will not negatively impact your conversion rate, but showing product recommendations can only potentially improve your conversion rate marginally. We say marginally cause it will only impact the 4% of visitors that are exposed to this page. With Tagalys, we leave no stone unturned to help you improve your conversion rate.

You can also track the impact of the “No results pages” with our reports, to validate if they help increase visitor engagement & conversion.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Recommendations eCommerce Site Search