Tag: visual merchandising


Looking for a Certona Alternative?

Posted on January 13, 2020 by


Just like offline stores, eCommerce stores also require merchandising to attract visitors. It is the art & science of determining what products to display at a retail store. 

Rated 4.8/5.0 in G2, Tagalys is a high performing online merchandising engine for Magento & Shopify stores. 

Tagalys’s solutions include Intelligent Site Search, Product Listing Page merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements.

Sign up and kick start your 28-day free trial now!

A quick comparison between Certona & Tagalys*

Monthly pricing starts @

Certona Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)

Ideal for

Certona Tagalys
** Retailers with annual online revenue between $500K to $20M

Site Search

Certona Tagalys
Conversion Optimised Search results    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   **
Query Stemming    **
Partial Search Matches   **
Boosting Rules (Universal)   **
Product Pinning (Hero Products)   **
Search Results Personalisation

Product Listing Page Merchandising

Certona Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting  **  
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x

Product Recommendations

Certona Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations
Customizable Recommendations **
Embeddable Recommendations **
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Certona and Tagalys comparison

Certona and Tagalys Comparision

Customer Satisfaction Score (Net Promoter Score)
Certona Tagalys
 **  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 10, 2020
**Data publicly not available as on January 10, 2020
Posted in e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search Uncategorized

Looking for an SLI Systems Alternative?

Posted on January 6, 2020 by


The eCommerce industry is highly competitive today and online retailers must use merchandising solutions to thrive, succeed & improve profitability. Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 at G2 Crowd.

Tagalys provides products like Intelligent Site Search, Product Listing page Merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing for merchants with more than 25000 monthly engaged visitors, based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SLI Systems & Tagalys*

Monthly pricing starts @
SLI Systems Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)
Ideal for
SLI Systems Tagalys
Large Enterprise Retailers with annual online revenue between $500K to $20M
Site Search
SLI Systems Tagalys
Conversion Optimised Search results    
Popular/Trending Searches **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches   **
Boosting Rules (Universal)   
Product Pinning (Hero Products) **
Product Listing Pages Merchandising
SLI Systems Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting    
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x
Product Recommendations
SLI Systems Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations **
Customizable Recommendations **
Embeddable Recommendations
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Customer Satisfaction Score (Net Promoter Score)
SLI Systems Tagalys
27  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 02, 2020
**Data publicly not available as on January 02, 2020
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Which is the best merchandising solution for Magento and Shopify eCommerce?

Posted on December 26, 2019 by


The fast-paced digitalization is accelerating the eCommerce growth rapidly in recent years. Statista says in 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. A lot of offline brands are turning omnipresent and launching their online stores every day. 

The availability of global dropshipping options has expanded the retailer’s services all across the world. Thus an online shopper has plenty of retailer options to purchase a product. All he/she has to do is to type in a query in a search engine and tens of thousands of results pop up.

Hence a lot of retailers focus on their SEO (Search Engine Optimization) to drive traffic to their stores. While most retailers succeed in bringing traffic to their store, they fail in effectively converting them into buyers. This increases customer acquisition costs and reduces the store’s profitability.

Why Merchandising is important in eCommerce?

Merchandising helps retailers to increase visitor engagement and thereby improving sales. It is the art & science of determining what products to display at a retail store and the same is required at the online store. 

Over 80% of your visitors drop off after 3 scrolls at any product listing page. Hence the top 100 products at any listing page influence your sales. Merchandising comes handy to display the products in the desired order that is more likely to sell. 

Challenges/Limitations in eCommerce platforms

The eCommerce platforms like Magento and Shopify by default do not offer or offers only limited merchandising options to the retailers. Creating and managing listing pages in these platforms are completely manual, time-consuming, tiring and not data-driven.  As a result, the pages remain static and reduces the CTR (Click-Through-Rate). Merchandising extensions and apps makes the activity easier, productive and helps in conversion improvement.

What to look out from a merchandising solution provider?

Choosing the best merchandising solution for your eCommerce store is crucial since it directly influences your revenue numbers. We recommend you to consider the below points while selecting a merchandising solution

  • Features
  • Pricing
  • Integration/Onboarding support
  • Customer support

Comparison of various merchandising solution providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt UNBXD
Monthly Pricing starts @ $199 (Magento) $499.951 $3951 $9981 ** **
Pricing based per 20K Listing page visitors ** ** Up to 600K API calls ** **
Conversion Optimised Sorting  ✓  
Product Sequencing (Basic)  ✓ ** ** ** **
Product Sequencing (Advanced)  ✓^ ** ** ** ** **
Listing Page Generator  ✓ (Patent Pending) x x x x  x
Universal Boosting  ✓  ✓   ✓
Segmented Merchandising ✓^ **  **  **  **  **
Product Pinning (Hero Products)   ✓ **   ✓
Product Pinning (Scheduling)  ✓ ** **  **
Personalized Store  ✓ x ** x **  x
Listing Pages Personalisation  x **   ✓ x  ✓   ✓
G2 Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.0
Inclusive pricing along with other solutions ^Launching in 2020 

Tagalys

Tagalys is a predictive online merchandising engine that optimizes the store for the highest conversion. Tagalys also saves retailers over 60% of their time, giving them the opportunity to invest their time in other activities.

Rated 4.8/5.0 at G2, Tagalys provides value-based pricing to its customers. It is based on visitors & not hits. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent conversion, increases customer ROI.

So what are you waiting for? 

Schedule a demo and start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Site Search’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 reviews to know why eCommerce retailers around the world love Tagalys

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on December 23, 2019  **Data publicly not available as on December 23, 2019
Posted in e-Commerce Product Listing pages

Benefits of Scheduling ‘Pinned Products’ in Product Listing Pages for Magento and Shopify eCommerce stores

Posted on August 10, 2019 by


Marketing and Promotions have become an integral part of any business. The highly competitive eCommerce industry is no exception in this. Promoting or Pinning selective products in category or collection pages is a good strategy. To hit the bull’s eye, marketing campaigns and promotions require effective planning and intelligent support tools.  

Limitations in Magento and Shopify Product Listing Pages

In eCommerce stores, promoting or pinning selective products to top results is done to improve CTR (Click-Through-Rate) and conversion. The choice of these products is based on its performance in the store, external trends, business requirements, etc. 

In Magento and Shopify eCommerce stores, the retailers have to manually analyze their product catalog and product performances to understand their store trends. Once the products to be pinned are selected, they are again required to manually position each product. The merchandising team has to constantly keep track of their calendar to remove/replace products. This turns out to be a laborious and time-consuming task. Retailers with small and mid-sized teams end up using all their productive time in merchandising their pages. This increases customer acquisition costs and impacts store revenue.

Scheduling ‘Pinned/Promoted Products’

Scheduling is a feature that allows merchants to set a duration every time they pin/promote products. There are two major benefits in Scheduling. They are as follows.

Eliminates manual effort: 

Retailers constantly merchandise pages, promote/pin products across them based on business needs. Without scheduling, they have to remember to remove the promoted products across all pages. Most retailers do not keep track of this and hence have many pages with promoted products always remaining on top. 

Now with scheduling, they do not need to remember or keep track of their calendar to remove promotions. Once the time span is set, the products are promoted exactly for the scheduled duration and the promotions are withdrawn after the time lapses. Scheduling is of great help during campaigns like seasonal sale, limited period offers, clearances, etc.

(Products promotions in the scheduled phase)

 

(Pinned/Promoted products in the active phase)

 

(Products promotions in the expired phase after the time-lapse)

Keeps the pages dynamic:

The category and collection pages remain dynamic if its product positions are varied from time to time. Dynamic pages have a better ranking in the search engine results page and attract more traffic. Scheduling pinned products help to keep the product sorting dynamic on the page.

 

(Scheduling in Tagalys)

Tagalys

Tagalys is a merchandising engine for eCommerce that helps retailers to create and manage product listing pages. Tagalys’s intelligent merchandising capabilities analyze visitor actions on products, to predict what will sell. Also, the data on the performance of each product at the store is available to the retailers. This gives them the ability to decide on which products to pin/promote.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Effective Ecommerce Merchandising Strategies that Drive Higher Conversions

Posted on July 29, 2019 by


merchandising strategies

 

Not too long ago, merchandising only meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift.

But with eCommerce taking the world by storm, merchandising had to be reinvented. No longer do you have a physical store to display a sign in the window to attract a customer. While offline merchandising seems like a whole different ball game, there are many aspects of it that correlate to eCommerce. Taking some of the old and finding some new, we’ve listed out a few ways you could effectively use merchandising techniques to increase conversions for your business. 

 

Pay attention to your home page display 

While your customers may not necessarily land on your home page, the entrance to your business needs to make the best impression. Through data analysis, you can truly know your customer and what they would like. For example, if you’re selling antique furniture, you might want to keep your home page more delectable with a focus on “home”. But if you’re selling funky accessories, you might want to jazz up your page to make it vibrant and fun. Remember what is unappealing to one customer need not be unappealing to another. You need to understand who you’re catering to, for example, a camping equipment site would need peace and calm, but to sell sports shoes, you’d need to keep it young and energetic.

Your home page should display products that would interest your customers. Remember, customers no longer have the time or patience to navigate through a complicated site. Keep things simple, easy to find, and ensure you offer products relevant to them. 

 

Use search results to your advantage

How you configure your site search can make a remarkable difference in your visitor’s experience. Tweaking your results page to display visuals rather than just a text list would give customers a better experience. Apart from that, it’s important to display relevant products in the search results. 

Taking it a step further, offering similar products that might interest the customer in the same price range can drive up your conversion rate and your Average Order Value (AOV) as well. One way you can do this is by showing customers the top-selling products in the same category.

By using site search enhancement services like Tagalys to optimize your site search, you’ll see a boost in conversion rates.

 

Sequencing 

In a physical store, as a retailer, you would arrange your products in a way that would not just be visually appealing, but would also enable the customer to sort through your collection easily. Products that you know don’t sell too well wouldn’t be upfront because you know it isn’t your best. New arrivals, best sellers and trending products would take the spotlight. 

In eCommerce stores as well, sequencing plays a significant role in getting customers to buy. While smaller stores may be able to spend time in arranging products manually, if you have bigger stock or a large catalog, it would be next to impossible. You would need help to automatically sequence products based on different attributes. 

For example, if a customer wants a white long sleeve shirt, your page should be able to display all products that have been tagged with these attributes. Learn about sequencing and the best ways to go about it before implementing it on your site.

 

Personalising experience 

When you’ve been a regular customer at a store, and the staff or owner recognizes you, it’s a feeling all customers enjoy. This is because – be it a restaurant or an apparel store – they know what you like, they know what you bought before, and they offer you discounts and special treatment. Just how do you replicate that in your online store with no support staff?

Ecommerce stores are able to do this by displaying products “Based on your past purchases.” A business should recognize the traits of different customers such as the price point at which a particular customer is purchasing products. What kind of products are they looking for? Are they putting quality over price or vice versa? 

For example, an online grocery store would know the monthly grocery pattern of the shopper based on past purchases. Offering them an option to just buy things from their usual shopping list would enhance their experience as they wouldn’t have to spend time searching for these products every time. 

 

Complementary Products 

This tactic can greatly increase your sales simply because you suggested products that go well with the one the customer is purchasing. Also known as cross-selling, you can prompt the customer to look at other products they might be interested in, or would need with the product they are purchasing. 

For example, if a customer is buying a yoga mat, you can suggest fitness clothes, yoga bricks/blocks, an exercise ball, healthy food products – basically things that go with the other product and complement the lifestyle of the buyer.

 

Here is a recommended read about “5 Ways to Convert More Visitors into Customers Using Geomarketing

Wrapping Up on Merchandising

Developing a strong foundation with merchandising enables you to strengthen the core driving force of your business. You can spend thousands on advertising and getting people to your site, but once there, you need to bring your A-game and deliver! 

 

“Advertising moves people toward goods; merchandising moves goods toward people.” – Morris Hite.

Merchandising is all about presenting the right goods to the right people at the right price. When you get that right, you’ll flip the seesaw bringing your bounce rate down and pushing your conversion rate up.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages

7 Key Automation Ideas for a Successful eCommerce Store

Posted on July 24, 2019 by


Tasks we thought only humans can perform are being taken over every day by automation or robotics. Driving full speed ahead, technology is changing our world with every passing second. But since it draws out personalization, where do we draw the line with automation when it comes to business?

On one hand, customers demand that their experience be smooth and quick. But on the other hand, a lack of personal touch drives them away. 

As your eCommerce business scales, tasks become more tedious and complex and you have more things to handle. It becomes difficult to do everything manually. You’re left with no choice but to automate certain tasks. 

Striking a balance between the two becomes difficult. For instance, while automating customer service with a chatbot, you need to know until wherein the conversation can you let the chatbot run, and where you need to turn it over to a customer representative. The key is knowing where to automate and where to keep it real. 

eCommerce Automation

We’ve got 7 ideas for eCommerce automation that will help you run your business smoothly without compromise to customer relationships.

1) Scheduling sales 

It’s human nature to love a good deal! With so much competition in the market, sales occur quite frequently now, and to top it off, stores let customers know that a sale is coming up in a few days or a few hours to build momentum! 

If you have price changes coming up – be it a small promotion or a gigantic sale – you need to predetermine the time period and the discount rate and automate the process. If you have a big enough store, it’s simply impossible to manually tweak prices when you want to go on sale. 

Once you automate the process, when the sale goes live, price changes are automatically rolled out. Flow by Shopify is one such tool that enables you to do this. This saves you a ton of work and brings down error rates.

2) Rolling out new products 

When you launch a new product or range of products, you not only have to handle putting it up on your website, but you also have the tasks that follow – publishing them on social media and other marketing and sales channels. Automating this process will save a ton of time and reduce the manpower required. This will help you bring down costs and also free up your schedule to focus on more important things.

There are tools available that allow you to preload your new products and have them automatically published on your store’s website, while it also rolls out onto all your sales channels. But remember, as much as we want to automate, when it comes to social media and emailers – it’s best to add a bit of personalized touch in them. You can try out tools like IFTTT that allow you to market products on multiple channels in a single go.

3) Managing out-of-stock products 

When you have a large catalog, it becomes hard to track inventory. There are apps that will allow you to automate inventory as well. When it comes to out-of-stock products, however, things become a bit more complex. Your marketing and advertising teams need to know not to promote these products until their back in stock. 

Imagine a potential customer sees an ad on Facebook for a product they are interested in, but when they click on it, they find out it’s out of stock. Not only do you lose a potential customer but you also wasted your advertising budget. 

So we think automating this area would make your business more efficient. When a product goes out of stock, it will automatically be unpublished and your teams would be notified so that they can pause promotions. Tools like Ecomdash and Contalog can help you manage inventory.

4) Reduce cart abandonment

Customers abandon their carts for various reasons. While for some it’s a personal habit to window shop and not to spend money on things they don’t need, for others, it’s because they realized they weren’t getting a good deal. No express shipping, surprise shipping rates, and complicated checkouts are some of the main reasons potential customers abandon the shopping journey. 

You can automate certain things in this stage of the journey to give the customer an extra push to buy. By adjusting prices during checkout and adding the reason – such as buying a combo, buying a certain quantity, discounts already applied – will give the shopper a sense that they are getting a good deal. You can also have discounts automatically applied to certain customers that have been tagged as “subscriber” or “gold member”.

Apart from this, if you are shipping globally, it goes without saying, showing the customers the rates in their own currency makes things much simpler. You wouldn’t want them doing calculations and conversions to figure out how much it’s costing them. 

Today there is a bunch of apps that have automated email features to send out reducing cart abandonment emails in order to save you time, and one of the most effective ones is an all-in-one marketing platform Growave. Its automated emails work as a reminder to purchase things that customers liked or will need in the future. For example, if your store’s visitor viewed any items and put them in a wishlist but never actually bought it, Growave will send a friendly reminder email about the items he liked. Those emails have a high rate of openings and usually turn a one-time visitor into a customer.

Growave is the all-in-one marketing platform that helps Shopify brands reach their audience, engage users and increase conversions with ease

5) Automating Payment Options 

What would we do without payment gateways? From only being able to use a credit card online, now we can shop with debit cards, internet banking, wallets, and so many more options! But not all options are available to all customers and all locations. 

You can automate your checkout to show and hide payment options to customers based on their device, location and order history. This makes it simpler for the customer and gives them options that make it easier for them to complete the transaction. Here too, Shopify’s Flow does the trick well.

6) Fraud Prevention

Compared to the chances of online fraud, shoplifting was much easier to contain. Customers, as well as businesses, face problems of fraud. 

Luckily now there’s a way of tracking it automatically. The market runs aplenty with anti-fraud products like Subuno, Riskified, and Signifyd. While scammers might be smart, you can be smarter. By using indicators and risk analysis automation, you can identify high-risk orders. This can be done by checking IP addresses, past patterns originating from the order location, customer behavior, and more. 

You can also automatically notify the security team to review the transaction. By doing so, you can reduce the risk of reverse charges and transaction disputes. This not only saves you money but also safeguards your brand image.

7) Identify and tag customers

It’s not an easy task to figure out which customer likes what. Through analytics tools, you can find out quite a few vital details about customers that will help you tailor your advertisements and enhance their experience. But it does require work on your end to identify and categorize customers. 

Well no more! It’s time to start automating these tasks. Based on a customer’s search, their source of origin, their time spent, their purchase history, their payment choice, etc., you can have them tagged into different segments. A tool like Metrilo can help you tag customers easily, and therefore, identify their needs so you can cater to them more efficiently. At the end of the day, as a business, the most important task is to keep the customer happy from start to end – with the goal of having them make a purchase and be a returning customer.

So there you have it! 7 ways you can automate parts of your business so that it runs smoothly. But wait, we have an added bonus! While there are so many things that can be automated in an eCommerce store, there’s one crucial thing we can’t leave out. While listing your products, you can’t spend hours on end arranging them and figuring out what’s best-selling, what’s trending, and which customer would like what! It’s simply not feasible and if you want to be successful, it’s just not an option to do it manually. There are services like Tagalys that use predictive technology to sort through your site and optimize your categorization and sequencing of products. This helps tailor and enhance your customer’s experience leading to a higher conversion rate.

It might take a bit of time to adjust to automation and you need to make sure everything works fine. We suggest you try it out in stages rather than implementing everything in one go! 

Once you’ve got these steps in place, you’ll have so much more time to focus on other things – like keeping that personal touch with customers! 

Posted in e-Commerce General

The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. 50% of the total online sales in the coming years will be grabbed by the global eCommerce giants like Amazon, Alibaba, eBay, etc. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats also build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Sendinblue is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free.

Another great tool to check out is SendX. It is an extremely intuitive and affordable Email Marketing Software and a great Mailchimp Alternative. SendX allows you to send unlimited emails with every plan and pricing tiers. On top of that, you can also use their powerful rules-based automation and create bigger email marketing campaigns. And they’ll make sure you never get stuck thanks to their 24×7 Live Support. Paid plans start at $9.99/mo.”

Personalized Recommendations 

Recommendation carousels are product suggestions that are unique to each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General

Visual Merchandising for Site Search in Magento and Shopify e-Commerce stores

Posted on July 23, 2018 by


Why is visual merchandising for site search important? Site Search in your online store is the most important conversion funnel. Visitors with intent use the search funnel. A data-driven site search engine that predicts what products will sell is a minimum requirement to get the best conversion rate. This is what Tagalys Search was back in 2017 when we used data to predict the best products for any search query. Then why did we add a visual merchandising panel if the engine is supposed to optimize conversion?

Historical Data Limitations

All site search engines rely on data collected from the e-commerce store to make sense of it. Think of data as fuel to the engine. The main differences across various engines like Klevu, Nextopia, Sli and the others is the duration or the amount of fuel used. The limitations of search engines based on historical data are it does not tell you anything about this moment. They make predictions only based on past behavior.

Today matters because sometimes marketing campaigns are based on immediate trends and not something that happened 2 weeks back. For example and this happened at a fashion retailer we currently work with. A certain celebrity was found wearing a palazzo & top from this designer’s collection and it because of rage online. Almost everyone at the online store was trying to find that product as it was trending across Twitter, Instagram & Facebook. But none of these trends are passed to the online store programmatically. That SKU was not the first product visitors saw when they search for “Palazzo” or “tops”. This is when our customers & product team realized the shortfalls of only using historical data.

Visual Merchandising Options in Magento and Shopify

The limitations of historical data required Tagalys to provide the ability for retailers to control the products displayed for any search query. Visual Merchandising is a channel through which retailers can visually identify the products they want to promote instantly. Here is an example of the Visual Merchandising panel from TagalysVisual Merchandising panel

Merchandised search

Tagalys provides retailers with a visual panel to instantly choose products for a search query and ensure they positioned such that the visitors find them.

Product Insights

As soon as we launched the visual merchandising panel, retailers & their stylists started using it changing the sort order of products in multiple searches. The freedom to control products displayed empowered retailers to a point where sometimes it started to negatively impact the conversion rates. We realized that merchandisers started promoting products based on gut and not only data. The purpose of the panel was to promote products that matched external data trends that were not part of Tagalys, but it was being used differently. Hence we then added real-time product insights for every product. Retail teams could consider historical product performance before making a merchandising decision.

Product insights for merchandising

Conclusion

A merchandising panel for site search by itself is not going to boost conversion rates. We recommend our clients to only merchandise the searches that have external trends not part of the store. This should be less than 5% of the overall unique search queries. Hence the final impact on the conversion rate is less than 20%, depending on the total number of searches for the merchandised search terms.

For the client shared in the above example, the merchandised search itself generated over $77,000 in revenue as the external trend lasted over 4 days.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Benefits of Online Merchandising in Magento and Shopify e-Commerce stores

Posted on July 17, 2018 by


As retail is advancing by leaps and bounds, merchandising is now more important than ever and this more critical in online retail, cause your visitors can leave your store for another in a click.  As per Wikipedia, Merchandising is any practice that contributes to the sale of products to a retail consumer.  It refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.

This includes strategies like 1) discounting 2) physical presentation of products (UIUX), and 3) the decisions about which products should be presented to which customers at what time. Tagalys helps online retailers with the 3rd point using online store data to dynamically determine sort orders in Search & Listing pages.

So, what are the key benefits of determining which products should be presented to which customers

Increase top of the funnel engagement

Retailers spend aggressively on SEM, Social Media, and other sources to increase online traffic to their store. The objective is to increase the top of the funnel, but these visitors are not necessarily engaged. Without engagement, visitors are more likely to leave in an instant, increase your cost of customer acquisition and reducing profitability. To get engaged, it all starts with allowing them to find something of interest fast and viewing the product. This is the beginning of nurturing your online visitor towards the end sale. Increasing product views is the most important goal of online merchandising and is done by placing the right products in the right positions at your site e.g., Search & Listing Pages. This improves the click-through from impressions on your page to the product view, increasing the probability of end conversions.  

Increase Visitor Retention

You might have read in several blogs about how online stores have less than 30 seconds to grab visitor’s attention. You are competing with other retailers and every other mobile app, that wants the time of your consumers. Chances are your visitors might not buy something during the first visit, hence they are unlikely to return without being engaged the first time. Data-driven merchandising helps increase the number of product views per visitor. Each additional product viewed by visitors gets them more committed to your online store increasing the probability they will return. Let’s face it, with digital information overload, even remembering what you did 24 hours back is hard, hence unless you have grabbed the attention of your visitor, they are unlikely to return to their journey at your store. Online shopping is convenient, but retails are conveniently forgotten if you have not grabbed the mindshare of your visitors.

Increase Store Conversions

Online merchandising is not done to only improve visitor experience, its performed so the end of the day it increases your sale. The effort is minimal when you use a data-driven automated solution like Tagalys and can become inefficient & unproductive if done manually. Your online store could be an extension of your offline version. Akin to the sales folks, who showcase your products to your prospects, Online merchandising could help automate the sales processes in your e-commerce store and enhance your ROI based on data. With analytics, you can instantly understand your shopper’s patterns and show them what they want. Unlike the offline world, where you have to rely on a human, if you analyze and predict using your store’s data, it will improve the probability of increasing your store conversion. 

Increasing engagement top of the funnel, leads to a similar improvement at the bottom of the funnel, even if you have no change at the bottom of the funnel. And unlike improving the bottom of the funnel metrics like “Abandoned cart”, which involves multiple touchpoints off-site, merchandising improves engagement on your site, when the visitor is present and when you have the best shot at making that impression. Because first impressions are the best impressions

 Visitors Product Views Add to Carts Buy
 Without Merchandising  25000 45%  11250 25%  2813  4% 113
 Without Merchandising  25000 50% 12500 25% 3125 4% 125
Improvements  11% 11% 11%


Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages eCommerce Site Search

Visual Merchandising in Magento and Shopify eCommerce stores

Posted on July 2, 2018 by


Visual Merchandising is the science of driving sales by enticing visitors, engaging them and making them your customers. This has been conventionally in practice in physical retail where select products are placed in the select locations. This is done in such a way to visually appeal the visitors of the region intrigue their interest and make them customers. Adding decorations, banners, display signs, and layout of space, etc are included in this. The ultimate purpose of visual merchandising is to get visitors to view the products and make the purchase. Visual Merchandising is turning more important in eCommerce than ever, especially with the rise of mobile-first commerce.

Why do you need Visual merchandising in Magento & Shopify eCommerce?

Running a successful online store is very challenging and tough these days. It is like having a brick and mortar store, but with your hands almost tied. Mobile devices contribute to over 70% of the total online store visitors. They are quick and do not have time to scroll pages after pages. Your competition is not just limited to other eCommerce stores but also with Facebook, Instagram, Netflix, and many other mobile applications. They all want a piece of the audience time to increase their engagement metrics. So how to keep your visitors interested in your online store and not leave at the ping of a notification?

Visual Merchandising has helped all leading online retailers, to ensure the right products are displayed across their home, category & search results pages to trigger visitor interest as soon as possible. In order to improve your eCommerce conversion rate, you first need to have more visitors view products of interest to them. If that number increases, even if you have the same visitor traffic, you are likely to make more revenue, by virtue of more visitors converting to the customer.

Common activities between online & offline Merchandising

Decorations & Display

Offline:

You might have noticed standees, pamphlets, etc., displayed at prominent spots. This is to communicate to visitors and attract walk-ins at the store.

Online:

Page banners and popups are used to communicate the same information to visitors when they visit the online store.

Product Positioning

Offline:

A merchandiser uses data to source the right products to the right stores. He also ensures it appeals to the audience of that location.

Online:

Your visitors can be from multiple locations and there are three ways you would get product positioning right

Location Wide Trending: Analyze data across the entire store by top locations. Assign a trending score for each product at the store by location. Now, when visitors arrive from various locations, the trending sort order of products of that location is applied. This is likely to increase visitor engagement to your store at that location.

StoreWide Trending: This is the common Trending algorithm of all the 3 types. Analyze data across the entire online store to assign a trending score for each product at the store. This ensures no matter which part of the store you visit, this trending sort order of products is applied. This is likely to increase engagement with visitors at your store. 

Visitor Specific (Personalization): Analyze data across the entire store particulr to each visitor and assign a trending score for each product type for that visitor at the store. This ensures when that specific visitor arrives at the store and views that product type, products for that type (e.g., tees) are applied for the visitor.

Layout

Offline:

Physical location has to be designed to ensure the seamless movement of traffic within the store, while also ensuring communication and enticing visitor interest to view products.

Online:

Your store can be accessed via desktop or mobile phone.  Various visitors across locations, demographics & interest levels access your store. Hence using 3rd party tools to analyze the heatmaps, movement and click-throughs need to be constantly used to ensure any in-store communication and sparking visitor interest to view products.

There may be other common activities, but these are the top 3 challenges or requirements of a merchandiser – online & offline.

Visual Merchandising objectives

The ultimate goal of visual merchandising is to get visitors to come into the store and convert them to customers. This journey starts with the visitor viewing products of interest, and that is the number 1 goal for merchandiser. In the eCommerce world, this would translate to reducing the bounce rate, increasing the number of product views per visitor & percentage of products viewed for the impressions by the visitor.

What are your goals as a visual merchandiser?

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search