Tag: user interface


User Experience – Small Things That Make a Big Impact in eCommerce

Posted on May 16, 2019 by


Successful businesses are built by entrepreneurs who can empathize with their customers. The ability to analyze exactly what customers want, and then to deliver just that, creates a major competitive advantage to a business.

However, the sobering reality is that most businesses, even 80% of online stores, fail. While such failure can be attributed to several oversights, failing to consider exactly what your customers are looking for is important among them.

As a business owner looking to make it big in the e-commerce space, here are a few things which might make your customer’s experience on your store a positive one.

Instant Product Discovery

You can use a user’s data to sort search results by user interest and show them products which they are more likely to purchase. You can also analyze user behavior on your site and recommend products under a ‘recommended section’ to improve conversion. In addition to this, if you manage to curate your products based on search terms, and create product pages on-the-go, you can create an exclusive experience for your customers. All of these, when combined, can help your visitors discover products easily on your site.

Tagalys understands that user experience is a significant propeller for customer retention and improved sales. Our powerful software, with its machine learning capabilities, can automatically create product recommendation segments based on a user’s behavior on your online store. By showing them products they are most likely to interact with, you increase the probability of them buying the same from you. In addition to Tagalys, there are several great SaaS solutions to improve your online store’s user experience.

Intuitive User Interface

An appealing user interface should be neat, clean and easy-to-use. Display products in an uncluttered format without placing more than 4 items in a row. Try to use HD images for all the product displays, but also ensure that the HD images or any other design element of your website do not slow down the loading speed of your site. A site with slow loading speed has a good chance of having a high bounce rate. Also ensure that your users are not bombarded with popups and notifications, even if they are about discounts. Show it to your customers once – if they are interested enough, they will choose to know more.

It also helps if the CTAs (call to action) are precise and catchy – this in itself might prompt a user to make a purchase. You can also provide your users with filters and sort options which will allow them to choose how they want to view your products. The key is to understand that these simple steps, along with a concise and optimized product description can improve your Click Through Rates.

Prioritize providing and optimizing the same features for a seamless mobile experience. A significant number of shoppers predominantly use mobile phones to make purchases. Therefore, it becomes crucial to make the features available and easily accessible on mobile phones and tablets.

Faster Checkout

Buyers are careful about every dollar they spend online – every purchase of theirs is only complete after careful research and comparison. If they end up on your site after all that, it would be unwise to turn them away by placing a surprise cost right before they checkout.  Therefore, refrain from placing extra costs that are displayed only at checkout and not earlier.

In fact, make the checkout process as easy as possible. Do not expect your users to go through several steps before becoming a registered user to buy from you. If you create a provision for buyers to purchase from you as a guest and not a registered user, it will be much appreciated by your customers.   

Easy Returns

Product returns are inevitable for an e-commerce store. In order to retain existing customers, and to make their experience better, keep in place a simple return policy that does not inundate your customers with clauses that make it difficult for them to return something they are not happy with. Once someone has a bitter user experience with returning an item to your store, there are high chances that he/she might not make it back to your site.

These points are definitely not a comprehensive guide to improve user experience on your site. There are several other essentials that you should keep in mind to ensure a positive experience for your users. The points we have mentioned, however, critical to ensure that your customer’s journey is not unpleasant.

Tagalys provides predictive merchandising for Magento and Shopify stores to improve visitor engagements and conversion rates. To try out our easy-to-use software, please book a demo session now.

Posted in e-Commerce General

Magento Category Pages: Must have UI elements to improve engagement

Posted on May 7, 2018 by


Category pages are used to display products available at the online store or in digital marketing campaigns. To ensure maximum engagement and conversion, retailers need to display the right UI elements for the page to perform well. What are the must-have UI elements for Product Listing and Category Pages?

Page Heading & Title

While it may be obvious to you the retailer, it is not always clear to the online visitors what the listing page is about. Clearly displaying the page title and heading is critical for visitors and search engines to know upfront what the page is about.

page title

Filters or Facets

Every product listing or category page has a variety of products that contain different attributes & tags. Online visitors are used to applying filters to quickly find products that meet their intent. For this, having an expanded filter and facets on the left side of the listing page is the ideal user experience expected by online visitors. Sometimes retailers show filters on top of the page, which is not the ideal location.

filters

Product Details on  Thumbnails

While images are great, details are better. As an online visitor at your store, they expect minimum critical information of the product that is displayed on the page. While what is critical will vary from store to store, based on some of your core value propositions offered to your customers, some details are must-haves required across all stores. The product name, price & discounted price are always displayed upfront across every mature online retailer. In addition to these details they may add, details like shopping, colors, ratings, etc.,

product details

Product Thumbnails per Row

As a retailer, you want to display the best image that clearly showcases details of the product. Hence a large image is selected, but that will limit the number of thumbnails displayed to less than 3 per row. The idea of the listing page is to create interest to improve CTR to the product detail page. This is where you get to display all details with options to zoom into the image.

The resulting impact of reducing the thumbnails per row is that the visitor has to scroll more pages to see all products displayed on the page. This increased the bounce rate as page scrolls per visitor increases. The leading retailers show between 3 to 5 thumbnails per row.

product thumbnails per row

Page Sort Options

You need to have the basic sort options of price and date. Everything else is optional and should be tested with your audience to verify if it improves the click-through rate from the listing page to the product page. Some other sort options used are rating, introduction date,

page sort options

Share your comments if we have not covered any other important aspect that you have seen to make a significant impact on your product listing or category pages. We follow all the above in the product listing pages powered by Tagalys. You can create simple automated new arrivals or sale pages in seconds and complex pages as seen on our demo site

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages

Similar products recommendations in Magento and Shopify eCommerce stores – Why UI matters

Posted on January 29, 2018 by


The first step to trying to improve your e-commerce conversion rate is to get your visitor to the product page. A lot of retailers, have a lot of jazz on their home page, forgetting that this is the online world. If there is anything different about it, its the ease of walking out of your store. Retailers have to get the attention of their visitors ASAP and that is by making sure they land on a product page (that meets that interest of course).

Product views at an online stite

Once a visitor lands on the product page, chances are that they will not get satisfied with the first product they view. Most verticals call for what is called subjective buying, where the decision to buy is based on an array of attributes that make the product and not the product itself. A few instances where the product itself is key to the purchase is called objective buying, where the consumer is interested in an iPhone X. There is no other brand/attribute alternative, but maybe a choice of RAM, color, etc.,

They want choices like they would in an offline store. Given most of your visitors are engaging with your store in a mobile interface, helping them know that they are more products to view is critical and also showing products that are in context with what they are currently viewing keeps them engaged. For example, viewing wedding bands priced at  $500, means they are not interested in solitaire rings priced at  $1000 or gemstone rings priced at $250. They are interested in the attributes that define the product, not the product itself.

At Tagalys, we study how visitors interact with products at your store to understand what attributes are important in the buying decision of the visitor, thus creating product personas to help us better define our recommendations. This can be static (defined by the retailer) or dynamic (changes with how visitors interact with your store.)

Once you get this right, it is key to show these choices to the visitor when they visit the product page. We have noticed many retailers pushing up product specifications above the similar product recommendations, thus giving the visitor minimal opportunity to engage with product recommendations. We have noticed this by observing the Click-through rates (CTR) of the widgets we display and identified that low CTR of recommendation widgets, leads to a lower conversion rate. Hence to increase CTR, your visitors need to see the recommendation widgets, (UI matters) and once they see it only then does the intelligence of knowing what to recommend comes to question.

Connect with us on Twitter or LinkedIn to evaluate your UI or start your 28 days free trial of Tagalys Product Recommendations.

Posted in e-Commerce General e-Commerce Product Recommendations