Tag: user interface


7 Key Automation Ideas for a Successful eCommerce Store

Posted on July 24, 2019 by


Tasks we thought only humans can perform are being taken over every day by automation or robotics. Driving full speed ahead, technology is changing our world with every passing second. But since it draws out personalization, where do we draw the line with automation when it comes to business?

On one hand, customers demand that their experience be smooth and quick. But on the other hand, a lack of personal touch drives them away. 

As your eCommerce business scales, tasks become more tedious and complex and you have more things to handle. It becomes difficult to do everything manually. You’re left with no choice but to automate certain tasks. 

Striking a balance between the two becomes difficult. For instance, while automating customer service with a chatbot, you need to know until wherein the conversation can you let the chatbot run, and where you need to turn it over to a customer representative. The key is knowing where to automate and where to keep it real. 

eCommerce Automation

We’ve got 7 ideas for eCommerce automation that will help you run your business smoothly without compromise to customer relationships.

1) Scheduling sales 

It’s human nature to love a good deal! With so much competition in the market, sales occur quite frequently now, and to top it off, stores let customers know that a sale is coming up in a few days or a few hours to build momentum! 

If you have price changes coming up – be it a small promotion or a gigantic sale – you need to predetermine the time period and the discount rate and automate the process. If you have a big enough store, it’s simply impossible to manually tweak prices when you want to go on sale. 

Once you automate the process, when the sale goes live, price changes are automatically rolled out. Flow by Shopify is one such tool that enables you to do this. This saves you a ton of work and brings down error rates.

2) Rolling out new products 

When you launch a new product or range of products, you not only have to handle putting it up on your website, but you also have the tasks that follow – publishing them on social media and other marketing and sales channels. Automating this process will save a ton of time and reduce the manpower required. This will help you bring down costs and also free up your schedule to focus on more important things.

There are tools available that allow you to preload your new products and have them automatically published on your store’s website, while it also rolls out onto all your sales channels. But remember, as much as we want to automate, when it comes to social media and emailers – it’s best to add a bit of personalized touch in them. You can try out tools like IFTTT that allow you to market products on multiple channels in a single go.

3) Managing out-of-stock products 

When you have a large catalog, it becomes hard to track inventory. There are apps that will allow you to automate inventory as well. When it comes to out-of-stock products, however, things become a bit more complex. Your marketing and advertising teams need to know not to promote these products until their back in stock. 

Imagine a potential customer sees an ad on Facebook for a product they are interested in, but when they click on it, they find out it’s out of stock. Not only do you lose a potential customer but you also wasted your advertising budget. 

So we think automating this area would make your business more efficient. When a product goes out of stock, it will automatically be unpublished and your teams would be notified so that they can pause promotions. Tools like Ecomdash and Contalog can help you manage inventory.

4) Reduce cart abandonment

Customers abandon their carts for various reasons. While for some it’s a personal habit to window shop and not to spend money on things they don’t need, for others, it’s because they realized they weren’t getting a good deal. No express shipping, surprise shipping rates, and complicated checkouts are some of the main reasons potential customers abandon the shopping journey. 

You can automate certain things in this stage of the journey to give the customer an extra push to buy. By adjusting prices during checkout and adding the reason – such as buying a combo, buying a certain quantity, discounts already applied – will give the shopper a sense that they are getting a good deal. You can also have discounts automatically applied to certain customers that have been tagged as “subscriber” or “gold member”.

Apart from this, if you are shipping globally, it goes without saying, showing the customers the rates in their own currency makes things much simpler. You wouldn’t want them doing calculations and conversions to figure out how much it’s costing them. 

Today there is a bunch of apps that have automated email features to send out reducing cart abandonment emails in order to save you time, and one of the most effective ones is an all-in-one marketing platform Growave. Its automated emails work as a reminder to purchase things that customers liked or will need in the future. For example, if your store’s visitor viewed any items and put them in a wishlist but never actually bought it, Growave will send a friendly reminder email about the items he liked. Those emails have a high rate of openings and usually turn a one-time visitor into a customer.

Growave is the all-in-one marketing platform that helps Shopify brands reach their audience, engage users and increase conversions with ease

5) Automating Payment Options 

What would we do without payment gateways? From only being able to use a credit card online, now we can shop with debit cards, internet banking, wallets, and so many more options! But not all options are available to all customers and all locations. 

You can automate your checkout to show and hide payment options to customers based on their device, location and order history. This makes it simpler for the customer and gives them options that make it easier for them to complete the transaction. Here too, Shopify’s Flow does the trick well.

6) Fraud Prevention

Compared to the chances of online fraud, shoplifting was much easier to contain. Customers, as well as businesses, face problems of fraud. 

Luckily now there’s a way of tracking it automatically. The market runs aplenty with anti-fraud products like Subuno, Riskified, and Signifyd. While scammers might be smart, you can be smarter. By using indicators and risk analysis automation, you can identify high-risk orders. This can be done by checking IP addresses, past patterns originating from the order location, customer behavior, and more. 

You can also automatically notify the security team to review the transaction. By doing so, you can reduce the risk of reverse charges and transaction disputes. This not only saves you money but also safeguards your brand image.

7) Identify and tag customers

It’s not an easy task to figure out which customer likes what. Through analytics tools, you can find out quite a few vital details about customers that will help you tailor your advertisements and enhance their experience. But it does require work on your end to identify and categorize customers. 

Well no more! It’s time to start automating these tasks. Based on a customer’s search, their source of origin, their time spent, their purchase history, their payment choice, etc., you can have them tagged into different segments. A tool like Metrilo can help you tag customers easily, and therefore, identify their needs so you can cater to them more efficiently. At the end of the day, as a business, the most important task is to keep the customer happy from start to end – with the goal of having them make a purchase and be a returning customer.

So there you have it! 7 ways you can automate parts of your business so that it runs smoothly. But wait, we have an added bonus! While there are so many things that can be automated in an eCommerce store, there’s one crucial thing we can’t leave out. While listing your products, you can’t spend hours on end arranging them and figuring out what’s best-selling, what’s trending, and which customer would like what! It’s simply not feasible and if you want to be successful, it’s just not an option to do it manually. There are services like Tagalys that use predictive technology to sort through your site and optimize your categorization and sequencing of products. This helps tailor and enhance your customer’s experience leading to a higher conversion rate.

It might take a bit of time to adjust to automation and you need to make sure everything works fine. We suggest you try it out in stages rather than implementing everything in one go! 

Once you’ve got these steps in place, you’ll have so much more time to focus on other things – like keeping that personal touch with customers! 

Posted in e-Commerce General

7 eCommerce Tips that Gives You More Control Over Sales and Conversions

Posted on July 24, 2019 by


If you own an eCommerce business, conversion rates should sit at the top rung on the ladder. If thousands of people visit your site and don’t buy anything, not only does this affect your revenue, but it will stunt your scalability as well. 

Conversion rate means the number of visitors who convert into customers, meaning they, ultimately, buy something from you. 

The eCommerce market is booming because customers prefer to shop online at their own convenience, and comfort. But a thriving market also means fierce competition. Customers are looking for the best user experience and will easily bounce from your site to another for two reasons:

  • They don’t get what they’re looking for 
  • They find something better elsewhere

You have just a few seconds to capture the visitor, give them the best experience by making sure they not only find the product they came for but also get the service they desire. 

eCommerce Tips

We see site owners do everything right and still struggle with conversion rates. So we’ve put together a list of 7 eCommerce tips you could implement to improve your site which will enhance the visitor’s experience and, ultimately, has a positive effect on your conversion rates.

1) Live Chat 

Providing your visitors with a Live Chat Support is a proactive step you can take to ensure your visitors get all the help they need. Since you can’t have salespeople walking around the store to help potential customers, you need to give them some options for them to reach out to you. This way, you ensure that they get answers to their queries and don’t leave the site due to a lack of information. 

If you choose to implement this, you need to make sure your customer representative is prompt to reply. You could use AI to ensure at least the first few responses are taken care of immediately till a representative can get to the chat. 

A chat that keeps customers waiting too long can defeat the purpose of it. What customers are looking for is quick responses with accurate answers. 

2) Video Descriptions/Trailers

If you haven’t already done this, you’re missing out on conversions for something so simple. It’s a no brainer that potential buyers love descriptions. The modern-day customer likes to be well-informed. When it comes to online shopping, we can’t tell how it’s really going to look or feel. Customers go by reviews and your product description. 

Videos may work well for some products like video games, laptops, phones, etc.

You need to keep in mind what your product is and who your customers are. Keep your videos concise and short but include all the relevant information. Your customer is probably not going to stick around for a long slow descriptive video. Videos are a great way to get creative and connect on a higher level with your customers.

3) Cross-sell and upsell 

This might just be one of the most lucrative merchandising tactics. Upselling involves suggesting higher-end products, better versions or models to customers that might better fulfill their needs. Cross-selling displays products the customer might also like.

Before you introduce this to your eCommerce site, you should have a good understanding of your customers. You need to showcase products that are relevant to the customer’s search. This would help greatly improve your Average Order Value.

It’s human nature to always want a good deal. Showcasing “Frequently bought together” items with a better price can persuade customers to buy more.

Amazon saw a 35% rise in sales when they introduced upsell in 2006 with “Customers who bought this also bought this”. If done right, this is a sure shot at increasing conversions.

4) Try different formats 

Sometimes you might be seeing low conversions simply because your format isn’t appealing, or it’s too chaotic. Just switching things up and getting a more user-friendly layout might be more effective than you think. Customers like things to be easily accessible and quick. 

You might just need to categorize your content better so that it makes it easier for customers to maneuver through your site and find what they want faster.

5) Shipping and packaging 

Customers have reached a stage of wanting it now. Many websites offer 1-day delivery options and customers are willing to pay more for it. Rather than going out to the store, they’d like it to arrive tomorrow or in the next few days. Getting faster shipping options can be tremendously helpful in convincing the customer to buy your products. 

Customers are known to abandon their carts when they see that the product is going to take a long time to arrive. They also bounce when they see high shipping charges and taxes. Unless you’re selling very niche or rare products, free shipping, needless to say, is always a boon. 

Apart from this, customers love custom packaging that stands out from others. Eco-friendly packaging is becoming wildly popular now. 

According to a study by Dotcom Distribution, 61% of shoppers were more excited about the product when they saw unique packaging. You’re likely to get more returning customers.

6) Don’t be afraid to boast

If your product is better than the competition’s, highlight the aspects that make it better. It’s best not to put someone else down, but there’s no harm in giving yourself a boost. 

For example, if you’re selling a battery that you have tested and proven it lasts longer than your competition, put it out there! Customers need to know what you’re better at. 

7) Try out A/B testing 

This is a way of comparing two versions of a webpage to see which one performs better. Also known as split testing, A/B is essentially a way of pitting two or more versions of the same page against each other and finding out which one works the best. By running these tests, we can simply eliminate guesswork. 

So even if it’s a product page or just a blog page, you can test out two versions of layout, format, title and see which ones the customer prefers. 

eCommerce can be a tough market to just survive let alone thrive. But playing the game right, strategizing your brand and products, and above all, catering to your customer’s every need can make you one of the top players. 

Remember, you don’t have a salesman at the front door or in the aisles of your store to greet and assist your customer. So you need to replicate the same service using other virtual methods. Tagalys enables you to have something like a virtual salesman. Using predictive technology, Tagalys ensures your website knows which products have high possibilities of conversions and displays it to customers accordingly. It also gives you control of curation, categorization, and customization. 

Once you replicate the duties of a great salesman on your online store, you can be sure to see customer satisfaction rise, and naturally, conversions will follow suit!

Posted in e-Commerce General

User Experience – Small Things That Make a Big Impact in eCommerce

Posted on May 16, 2019 by


Successful businesses are built by entrepreneurs who can empathize with their customers. It is the ability to analyze exactly what customers want, and then to deliver just that. This creates a major competitive advantage to a business.

However, the sobering reality is that most businesses, even 80% of online stores, fail. While such failure can be attributed to several oversights. Failing to consider exactly what your customers are looking for is important among them.

As a business owner looking to make it big in the e-commerce space, here are a few things. These might make your customer’s experience on your store a positive one.

Instant Product Discovery

You can use a user’s data to sort search results by user interest and show them products which they are more likely to purchase. You can also analyze user behavior on your site and recommend products under a ‘recommended section’ to improve conversion. In addition to this, if you manage to curate your products based on search terms, and create product pages on-the-go, you can create an exclusive experience for your customers. All of these, when combined, can help your visitors discover products easily on your site.

Tagalys understands that user experience is a significant propeller for customer retention and improved sales. Our powerful software, with its machine learning capabilities, can automatically create product recommendation segments based on a user’s behavior on your online store. By showing them products they are most likely to interact with, you increase the probability of them buying the same from you. In addition to Tagalys, there are several great SaaS solutions to improve your online store’s user experience.

Intuitive User Interface

An appealing user interface should be neat, clean and easy-to-use. Display products in an uncluttered format without placing more than 4 items in a row. Try to use HD images for all the product displays, but also ensure that the HD images or any other design element of your website do not slow down the loading speed of your site. A site with slow loading speed has a good chance of having a high bounce rate. Also ensure that your users are not bombarded with popups and notifications, even if they are about discounts. Show it to your customers once – if they are interested enough, they will choose to know more.

It also helps if the CTAs (call to action) are precise and catchy – this in itself might prompt a user to make a purchase. You can also provide your users with filters and sort options which will allow them to choose how they want to view your products. The key is to understand that these simple steps, along with a concise and optimized product description can improve your Click Through Rates.

Prioritize providing and optimizing the same features for a seamless mobile experience. A significant number of shoppers predominantly use mobile phones to make purchases. Therefore, it becomes crucial to make the features available and easily accessible on mobile phones and tablets.

Faster Checkout

Buyers are careful about every dollar they spend online – every purchase of theirs is only complete after careful research and comparison. If they end up on your site after all that, it would be unwise to turn them away by placing a surprise cost right before they checkout.  Therefore, refrain from placing extra costs that are displayed only at checkout and not earlier.

In fact, make the checkout process as easy as possible. Do not expect your users to go through several steps before becoming a registered user to buy from you. If you create a provision for buyers to purchase from you as a guest and not a registered user, it will be much appreciated by your customers.   

Easy Returns

Product returns are inevitable for an e-commerce store. In order to retain existing customers, and to make their experience better, keep in place a simple return policy that does not inundate your customers with clauses that make it difficult for them to return something they are not happy with. Once someone has a bitter user experience with returning an item to your store, there are high chances that he/she might not make it back to your site.

These points are definitely not a comprehensive guide to improve user experience on your site. There are several other essentials that you should keep in mind to ensure a positive experience for your users. The points we have mentioned, however, critical to ensure that your customer’s journey is not unpleasant.

Tagalys provides predictive merchandising for Magento and Shopify stores to improve visitor engagements and conversion rates. To try out our easy-to-use software, please book a demo session now.

Posted in e-Commerce General

Magento Category Pages: Must have UI elements to improve engagement

Posted on May 7, 2018 by


Category pages are used to display products available at the online store or in digital marketing campaigns. To ensure maximum engagement and conversion, retailers need to display the right UI elements for the page to perform well. What are the must-have UI elements for Product Listing and Category Pages?

Page Heading & Title

While it may be obvious to you the retailer, it is not always clear to the online visitors what the listing page is about. Clearly displaying the page title and heading is critical for visitors. This will also help search engines to know upfront what the page is about.

page title

Filters or Facets

Every product listing or category page has a variety of products that contain different attributes & tags. Online visitors are used to applying filters to quickly find products that meet their intent. For this, having an expanded filter and facets on the left side of the listing page is the ideal user experience expected by online visitors. Sometimes retailers show filters on top of the page, which is not the ideal location.

filters

Product Details on  Thumbnails

While images are great, details are better. As an online visitor at your store, they expect minimum critical information of the product that is displayed on the page. While what is critical will vary from store to store. It is based on some of your core value propositions offered to your customers, some details are must-haves required across all stores. The product name, price & discounted price are always displayed upfront across every mature online retailer. In addition to these details they may add, details like shopping, colors, ratings, etc.,

product details

Product Thumbnails per Row

As a retailer, you want to display the best image that clearly showcases details of the product. Hence a large image is selected, but that will limit the number of thumbnails displayed to less than 3 per row. The idea of the listing page is to create interest to improve CTR to the product detail page. This is where you get to display all details with options to zoom into the image.

The resulting impact of reducing the thumbnails per row is that the visitor has to scroll more pages to see all products displayed on the page. This increased the bounce rate as page scrolls per visitor increases. The leading retailers show between 3 to 5 thumbnails per row.

product thumbnails per row

Page Sort Options

You need to have the basic sort options of price and date. Everything else is optional and should be tested with your audience to verify if it improves the click-through rate from the listing page to the product page. Some other sort options used are rating, introduction date,

page sort options

Share your comments if we have not covered any other important aspect that you have seen to make a significant impact on your product listing or category pages. We follow all the above in the product listing pages powered by Tagalys. You can create simple automated new arrivals or sale pages in seconds and complex pages as seen on our demo site

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages

Similar products recommendations in Magento and Shopify eCommerce stores – Why UI matters

Posted on January 29, 2018 by


The first step to trying to improve your e-commerce conversion rate is to get your visitor to the product page. A lot of retailers, have a lot of jazz on their home page, forgetting that this is the online world. If there is anything different about it, its the ease of walking out of your store. Retailers have to get the attention of their visitors ASAP and that is by making sure they land on a product page (that meets that interest of course).

Product views at an online stite

Once a visitor lands on the product page, chances are that they will not get satisfied with the first product they view. Most verticals call for what is called subjective buying, where the decision to buy is based on an array of attributes that make the product and not the product itself. A few instances where the product itself is key to the purchase is called objective buying, where the consumer is interested in an iPhone X. There is no other brand/attribute alternative, but maybe a choice of RAM, color, etc.,

They want choices like they would in an offline store. Given most of your visitors are engaging with your store in a mobile interface, helping them know that they are more products to view is critical and also showing products that are in context with what they are currently viewing keeps them engaged. For example, viewing wedding bands priced at  $500, means they are not interested in solitaire rings priced at  $1000 or gemstone rings priced at $250. They are interested in the attributes that define the product, not the product itself.

At Tagalys, we study how visitors interact with products at your store to understand what attributes are important in the buying decision of the visitor, thus creating product personas to help us better define our recommendations. This can be static (defined by the retailer) or dynamic (changes with how visitors interact with your store.)

Once you get this right, it is key to show these choices to the visitor when they visit the product page. We have noticed many retailers pushing up product specifications above the similar product recommendations, thus giving the visitor minimal opportunity to engage with product recommendations. We have noticed this by observing the Click-through rates (CTR) of the widgets we display and identified that low CTR of recommendation widgets, leads to a lower conversion rate. Hence to increase CTR, your visitors need to see the recommendation widgets, (UI matters) and once they see it only then does the intelligence of knowing what to recommend comes to question.

Connect with us on Twitter or LinkedIn to evaluate your UI or start your 28 days free trial of Tagalys Product Recommendations.

Posted in e-Commerce General e-Commerce Product Recommendations