Tag: user experience


The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. The global eCommerce giants like Amazon, Alibaba, eBay, etc are anticipated to grab 50% of the total online sales in the coming years. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats are also meant to build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online

The other option is definitely Sendinblue. It is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow to send up to 300 emails per day (9,000 emails per month) 100% free

Personalized Recommendations 

Recommendation carousels are product suggestions that can be made unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Three reasons why Tagalys powered product listing pages are likely to rank higher in organic search results for Magento and Shopify

Posted on July 5, 2019 by


The challenges in eCommerce are increasing every day and SEO is an important challenge faced by all. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, by increasing the visibility of a website or a web page to users of a web search engine. 

Retailers invest in a  lot of effort and money to improvise the user experience & interface of their online store but fail in bringing high volumes of recurring organic traffic to their store. This part is very important for retailers as it directly impacts customer acquisition costs and the profits at the online store. Product Listing Pages are usually used as a source of generating high volumes of recurring organic traffic to the online store. These pages are most relevant for online shoppers as it immediately gives them a choice of products to engage and find something of interest. Creating and maintaining product listing pages in Magento or Shopify stores is a tedious task as it requires a lot of manual effort.

 

(Creating a custom sale page in 30 seconds using Tagalys)

 

Using Tagalys retailers can create product listing pages in seconds & its visual merchandising capabilities completely enhances the experience delivered to the visitors. The Tagalys powered pages are dynamic and automated. These pages are also Search Engine Optimized if the meta-variables like title, description, meta keywords are set during page creation. 

Assuming SEO variables are set during page creation, some of the reasons why Tagalys powered pages are likely to rank higher in organic search results are as follows

Dynamic product sorting 

Products in Tagalys powered pages are by default sorted by the trending score. This score assigned to each product is dynamic and is based on the overall performance of the product and its tags across the last 30 days. As over 70% of visitors click on products on page 1, T-Score sorting increases the CTR (Click-Through-Rate) of the page as trending products are displayed on page 1. This increase in CTR & reduction in page bounce rate, improves the page ranking in web search engines.

Quicker API response time 

Faster load time with the trending products is more likely to keep your visitors engaged. Almost 60% of online visitors engage with online stores using mobile devices and mobile devices are notorious for high latency. Pages that load very slowly (after applying filters, sort options, etc.,) will cause visitors to leave the site almost immediately.  Tagalys powered pages respond in less than 90 milliseconds making the page load duration fast, bounce low & CTR high. This increase in CTR & reduction in page bounce rate, improve the page ranking in web search engines.

Dynamic page variables 

Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.

 

(The above page variable is added using Tagalys Smart Key that varies automatically based on the store data)

 

While the above reasons help improve the performance of a page that contributes to page ranking, page ranking improves at a faster pace when high performing pages are subject to high traffic. Hence online retailers should ensure other onsite & offsite optimizations like interlinking, alt tags, mobile speeds etc., are in check to ensure the raking increases as expected.

Tagalys powered pages have a high CTR & lower bounce than pages created on Magento & Shopify. Assuming onsite & offsite optimizations are done, you can be assured to have high page ranking on SERP (Search Engine Results Page). Tagalys also saves a lot of time and resources spent on SEO. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

User Experience – Small Things That Make a Big Impact in eCommerce

Posted on May 16, 2019 by


Successful businesses are built by entrepreneurs who can empathize with their customers. The ability to analyze exactly what customers want, and then to deliver just that, creates a major competitive advantage to a business.

However, the sobering reality is that most businesses, even 80% of online stores, fail. While such failure can be attributed to several oversights, failing to consider exactly what your customers are looking for is important among them.

As a business owner looking to make it big in the e-commerce space, here are a few things which might make your customer’s experience on your store a positive one.

Instant Product Discovery

You can use a user’s data to sort search results by user interest and show them products which they are more likely to purchase. You can also analyze user behavior on your site and recommend products under a ‘recommended section’ to improve conversion. In addition to this, if you manage to curate your products based on search terms, and create product pages on-the-go, you can create an exclusive experience for your customers. All of these, when combined, can help your visitors discover products easily on your site.

Tagalys understands that user experience is a significant propeller for customer retention and improved sales. Our powerful software, with its machine learning capabilities, can automatically create product recommendation segments based on a user’s behavior on your online store. By showing them products they are most likely to interact with, you increase the probability of them buying the same from you. In addition to Tagalys, there are several great SaaS solutions to improve your online store’s user experience.

Intuitive User Interface

An appealing user interface should be neat, clean and easy-to-use. Display products in an uncluttered format without placing more than 4 items in a row. Try to use HD images for all the product displays, but also ensure that the HD images or any other design element of your website do not slow down the loading speed of your site. A site with slow loading speed has a good chance of having a high bounce rate. Also ensure that your users are not bombarded with popups and notifications, even if they are about discounts. Show it to your customers once – if they are interested enough, they will choose to know more.

It also helps if the CTAs (call to action) are precise and catchy – this in itself might prompt a user to make a purchase. You can also provide your users with filters and sort options which will allow them to choose how they want to view your products. The key is to understand that these simple steps, along with a concise and optimized product description can improve your Click Through Rates.

Prioritize providing and optimizing the same features for a seamless mobile experience. A significant number of shoppers predominantly use mobile phones to make purchases. Therefore, it becomes crucial to make the features available and easily accessible on mobile phones and tablets.

Faster Checkout

Buyers are careful about every dollar they spend online – every purchase of theirs is only complete after careful research and comparison. If they end up on your site after all that, it would be unwise to turn them away by placing a surprise cost right before they checkout.  Therefore, refrain from placing extra costs that are displayed only at checkout and not earlier.

In fact, make the checkout process as easy as possible. Do not expect your users to go through several steps before becoming a registered user to buy from you. If you create a provision for buyers to purchase from you as a guest and not a registered user, it will be much appreciated by your customers.   

Easy Returns

Product returns are inevitable for an e-commerce store. In order to retain existing customers, and to make their experience better, keep in place a simple return policy that does not inundate your customers with clauses that make it difficult for them to return something they are not happy with. Once someone has a bitter user experience with returning an item to your store, there are high chances that he/she might not make it back to your site.

These points are definitely not a comprehensive guide to improve user experience on your site. There are several other essentials that you should keep in mind to ensure a positive experience for your users. The points we have mentioned, however, critical to ensure that your customer’s journey is not unpleasant.

Tagalys provides predictive merchandising for Magento and Shopify stores to improve visitor engagements and conversion rates. To try out our easy-to-use software, please book a demo session now.

Posted in e-Commerce General

Shopping cart abandonment in e-commerce – Top Reasons & Tools to improve

Posted on February 26, 2018 by


Shopping cart abandonment is a recurring challenge at every online store. Data suggests this varies between 60% to 95%, depending on the country, device, category, and brand. The good thing about realizing this challenge in your business is that you are not alone, it happens at every retailer including the greats of Amazon. If you are not sure whether you face this challenge, look at the total number of unique products added to cart and the final number of products sold. If you have a delta, you are facing the same challenge as everyone else.

So why do visitors add products to their cart and not become customers? There are many reasons, such as

  1. Simply forgot
  2. Got busy
  3. Distracted by a mobile notification from another app
  4. Waiting for a discount
  5. Bookmarking
  6. Others

Statista has done surveys to break this down quantitatively to give you some more insights

Cart abandonment reasons

Cart abandonment by industry

So, we now know this is a worldwide, industry-wide phenomenon. What can you do to fix it? There are a couple of simple things you can do right away to reduce this by a few percentage points – install a notification service, that will send an “add to cart” reminder email or notification. These notification services will reduce the abandonment rates and companies offering these services will be the experts to tell you by how much.

The question to you as a retailer is

  1. Do you know what your overall shopping cart abandonment rate is?
  2. Which funnel contributes the most to shopping cart abandonment rate – Search, Browse, Product listing pages, Recommendations?
  3. Which source of traffic is the biggest influencer in shopping cart abandonment rate – Facebook, Organic, Google Adwords, email etc.,?
  4. Does device type (Mobile or desktop) influence the shopping cart abandonment rate?
  5. Are there visitors from a specific location that influence shopping cart abandonment rate?

Finding answers to these questions can help tweak your marketing campaigns to continue improving who you target via marketing channels.  While Tagalys can assist you to gather insights into these questions, we do not provide any email or notification service that can alleviate the cart abandonment rates. We do know a couple of really awesome products companies out there that do this for a living. We would be happy to recommend a few names if it can help you.  Contact us (cs@www.tagalys.com) and we will make the connection based on your needs.

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search