Posted on November 21, 2019 by
Today, online stores are a natural extension of offline stores for consumers. Visitors almost expect the same shopping experience when they shop in both online and offline retail stores. Most visitors entering a physical store ask their queries to the salesperson and he/she, in turn, would help them find the products based on their knowledge. The same function is done by the Site Search engine in an online store.
Visitors who use the Site Search feature to find products convert twice more than those who use other channels like Product Listing Pages and Product Recommendations, as visitors who search already have showcased intent. Hence Site Search has great potential in influencing your online sales when done right.
Some of the must-have features of eCommerce Site Search engine to boost conversion are
- Intelligent product sorting: Making sure the products are displayed in descending order of what is most trending to least, to increase CTR to product pages
- Popular Searches – Retailers display “Popular Searches” to influence first-time visitors before they search.
- Auto-Complete – Predictive auto-complete makes “Searching” intuitive, easy & visual, especially on mobile.
- High search relevance and coverage – Online visitors should discover all the relevant products if they search or browse at the store.
- Search Merchandising: Allowing online retailers the ability to curate the search results, to also include external insights known to them
- Synonyms – Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets.
- Query stemming – Shoppers are likely to ask queries with suffixes E.g., Reclining vs. Reclinable; Wool vs. Woollen.
- No Results Recommendations – Almost 14% of visitors who search are likely to leave due to “No Results”. Product recommendations for queries not matching the search index will reduce the page bounce rate.
- Spell Check – 3% of mobile visitors are unlikely to find products due to spelling mistakes
- Personalization: Having the ability to showcase unique search results catered to each visitor for the same query, based on their personal interest
Comparison of various Site Search providers and their features*
|Monthly Pricing starts @||$89||$499.951||$3951||$199||**||$89|
|Pricing based on||Visitors||**||**||Searches||**||Searches|
|Conversion Optimised Sorting||✓||✓||✓||✓||✓||✓|
|Partial Search Matches||✓||✓||✓||✓||✓||✓|
|G2Crowd Rating (out of 5.0)||4.8||4.8||4.2||4.0||4.0||4.5|
1 Inclusive pricing along with other solutions
Final comments – Over to you
Rated 4.8/5.0 at G2, Tagalys Search also provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. Why penalize the online merchant when we provide excellent search experience, that increases the average searches per visitor. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.
So what are you waiting for? Start your 28-day free trial today!
Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors.
Check out our G2 Crowd reviews to know why eCommerce retailers around the world love TagalysSign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.
*Comparison as on November 04, 2019 **Data publicly not available as on November 04, 2019