Tag: site search


Effective Ecommerce Merchandising Strategies that Drive Higher Conversions

Posted on July 29, 2019 by


merchandising strategies

 

Not too long ago, merchandising only meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift.

But with eCommerce taking the world by storm, merchandising had to be reinvented. No longer do you have a physical store to display a sign in the window to attract a customer. While offline merchandising seems like a whole different ball game, there are many aspects of it that correlate to eCommerce. Taking some of the old and finding some new, we’ve listed out a few ways you could effectively use merchandising techniques to increase conversions for your business. 

 

Pay attention to your home page display 

While your customers may not necessarily land on your home page, the entrance to your business needs to make the best impression. Through data analysis, you can truly know your customer and what they would like. For example, if you’re selling antique furniture, you might want to keep your home page more delectable with a focus on “home”. But if you’re selling funky accessories, you might want to jazz up your page to make it vibrant and fun. Remember what is unappealing to one customer need not be unappealing to another. You need to understand who you’re catering to, for example, a camping equipment site would need peace and calm, but to sell sports shoes, you’d need to keep it young and energetic.

Your home page should display products that would interest your customers. Remember, customers no longer have the time or patience to navigate through a complicated site. Keep things simple, easy to find, and ensure you offer products relevant to them. 

 

Use search results to your advantage

How you configure your site search can make a remarkable difference in your visitor’s experience. Tweaking your results page to display visuals rather than just a text list would give customers a better experience. Apart from that, it’s important to display relevant products in the search results. 

Taking it a step further, offering similar products that might interest the customer in the same price range can drive up your conversion rate and your Average Order Value (AOV) as well. One way you can do this is by showing customers the top-selling products in the same category.

By using site search enhancement services like Tagalys to optimize your site search, you’ll see a boost in conversion rates.

 

Sequencing 

In a physical store, as a retailer, you would arrange your products in a way that would not just be visually appealing, but would also enable the customer to sort through your collection easily. Products that you know don’t sell too well wouldn’t be upfront because you know it isn’t your best. New arrivals, best sellers and trending products would take the spotlight. 

In eCommerce stores as well, sequencing plays a significant role in getting customers to buy. While smaller stores may be able to spend time in arranging products manually, if you have bigger stock or a large catalog, it would be next to impossible. You would need help to automatically sequence products based on different attributes. 

For example, if a customer wants a white long sleeve shirt, your page should be able to display all products that have been tagged with these attributes. Learn about sequencing and the best ways to go about it before implementing it on your site.

 

Personalising experience 

When you’ve been a regular customer at a store, and the staff or owner recognizes you, it’s a feeling all customers enjoy. This is because – be it a restaurant or an apparel store – they know what you like, they know what you bought before, and they offer you discounts and special treatment. Just how do you replicate that in your online store with no support staff?

Ecommerce stores are able to do this by displaying products “Based on your past purchases.” A business should recognize the traits of different customers such as the price point at which a particular customer is purchasing products. What kind of products are they looking for? Are they putting quality over price or vice versa? 

For example, an online grocery store would know the monthly grocery pattern of the shopper based on past purchases. Offering them an option to just buy things from their usual shopping list would enhance their experience as they wouldn’t have to spend time searching for these products every time. 

 

Complementary Products 

This tactic can greatly increase your sales simply because you suggested products that go well with the one the customer is purchasing. Also known as cross-selling, you can prompt the customer to look at other products they might be interested in, or would need with the product they are purchasing. 

For example, if a customer is buying a yoga mat, you can suggest fitness clothes, yoga bricks/blocks, an exercise ball, healthy food products – basically things that go with the other product and complement the lifestyle of the buyer.

 

Wrapping Up on Merchandising

Developing a strong foundation with merchandising enables you to strengthen the core driving force of your business. You can spend thousands on advertising and getting people to your site, but once there, you need to bring your A game and deliver! 

 

“Advertising moves people toward goods; merchandising moves goods toward people.” – Morris Hite.

Merchandising is all about presenting the right goods to the right people at the right price. When you get that right, you’ll flip the seesaw bringing your bounce rate down and pushing your conversion rate up.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages

The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. 50% of the total online sales in the coming years will be grabbed by the global eCommerce giants like Amazon, Alibaba, eBay, etc. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats also build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Sendinblue is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free.

Another great tool to check out is SendX. It is an extremely intuitive and affordable Email Marketing Software and a great Mailchimp Alternative. SendX allows you to send unlimited emails with every plan and pricing tiers. On top of that, you can also use their powerful rules-based automation and create bigger email marketing campaigns. And they’ll make sure you never get stuck thanks to their 24×7 Live Support. Paid plans start at $9.99/mo.”

Personalized Recommendations 

Recommendation carousels are product suggestions that are unique to each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General

When should retailers merchandise search results at their Magento or Shopify online store

Posted on July 12, 2019 by


There are three gateways in an eCommerce store across which visitors discover products. They are 

  1. Site Search 
  2. Category or Collection Pages 
  3. Product Recommendations

Of these, ‘Site Search’ is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are likely to click on products within the first 3 pages of any listing page, including search. This is where merchandising techniques help retailers grab the visitor’s attention and trigger their interest in the products.

Merchandising is the art of displaying products in the desired order to engage the visitors.

When should retailers merchandise the search results?

Marketing Requirements Retailers merchandise selected search queries when they want to promote particular products related to the query. These products can be pinned within the top results so as to gain the visitor’s attention. E.g., you may have a promotion with a particular brand that requires you to promote those products on top of search results when they are part of the mix. 

External Trends –  Intelligent search engines, use internal store data to determine what is trending. Sometimes external factors also influence consumer purchases and need to be considered within an online store. E.g., A celebrity wears a certain brand or design of dresses and it becomes trending on twitter. In this case, the merchant will promote those dresses on top of search results, even though it is not yet trending within the online store.

How should retailers merchandise search results?

Promoting products: For a particular search query, retailers have the option to pin/promote one of many products for a desired period of time. 

(Search query merchandising using Tagalys)

 

Redirection: For a particular search query, retailers have the option to redirect the visitor to another page within the site that already meets the desired product sorting of the retailer.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Importance of Products Tags in your Magento or Shopify online Store

Posted on June 27, 2019 by


A product is made up of a combination of tags that describes its features and characteristics. Just like human DNA, which is unique from each other, no two products can be the same. They can have different tags. eg., A dress can be defined by its size, color, material, brand, discount, sleeve, neck, etc. These are a few of the product tags associated with it. Consumers are influenced to buy products when they find products that match their internal tag preferences for that type of product. 

 

(Various tags in a product)

Tagging in your Magento or Shopify online store

In an offline store, if a visitor asks for ‘Black Nike Polo Cotton Tshirt’, they are asking for a product that matches their internal tag preferences. Here the tags are Nike (Brand), T-shirt (Apparel type), Polo (Neck type), Black (Color), Cotton (Fabric). Thus the choice of the shoppers is influenced by the different tags associated with the product. Online shopping behavior is no different from offline and product tagging helps the visitors easily discover products driving up engagement, measured by product views & click-through rate. Without product tags associated with products, it would stall the online shopping process, making it cumbersome & slow.

 

(Products tags available in filters in an online store)

Product Tags in Predictive Sorting 

Tags also help to understand the shopping trends which is very important to drive sales. Predictive merchanding engines like Tagalys (Tag Analysis), study how visitors interact with tags to predict a score for individual product performance. This means if Nike Polo Cotton Tshirts at $99 has been selling well in the last 30 days. Then if we launch new colors of Nike Polo Cotton Tshirts at $99, they are also likely to sell well, by virtue of historical tag performance. Typically new products are unlikely to have any performance data to predict scores. Hence tags are the best way to predict product performance, especially for new products. 

 

(Products sorted based on predictive tag analysis using Tagalys)

The individual product tag performances are analyzed & calculated every day for each product and the results are sorted accordingly. This is very important in eCommerce because online retailers are more likely to drive conversion based on the products across the top 3 pages. Predictive sorting helps them to display their best products in the right order

Product Tags in Reporting

Product tagging also helps the retailers extract segmented insights on the product performances. These tag level reports help in understanding market trends. They give the retailers a decision making ability on their marketing and optimization strategies.

 

(Product performance insights at the tag ‘color’)

(Product performance insights at the tag ‘size’)

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Personalization and its application in online shopping

Posted on June 24, 2019 by


People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the system to display unique products to each visitor based on their interest at the store. The system records the actions of each visitor and delivers tailor-made results to each visitor. Although Personalization is widely used in fashion retail, it also works well in other eCommerce verticals with large catalogs & purchases are made within a few visits. Personalization reduces time to discovery & improves visitor engagement.

The most popular personalization channels at an online store are across ‘Recommendations’, ‘Site Search’ and ‘My Store’.

1.Recommendations

These product recommendation carousels are unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements.

(Single carousel recommendation widget that displays personalized results)

(Multiple carousel recommendation widgets that display personalized results)

2.Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Hence personalizing the search results have provided great improvements in conversion rates for leading retailers.

 Search results personalized for visitor A                                               Search results personalized for visitor B

Tagalys personalizes the search results by collecting & analyzing click-stream data by visitor and sorts results by products of interest that are specific to visitors.

3.My Store

Almost every human that has shopped online, might have come across Amazon’s personal Store for its users.

(Amazon’s My Store)

‘My Store’ is an end to end completely personalized space that displays personalized product listing pages by the interest of the visitors. The products in ‘My Store’ are based on the visitor’s shopping interest. Online visitors who enter “My Store” convert at a 3X higher rate than Search. My store, eases the product discovery process, ensuring only products relevant to the visitor’s interest are visible.

‘My Store’ is also available to merchants using Shopify or Magento from Tagalys.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their Magento and Shopify online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

Importance of Synonyms in eCommerce site search

Posted on June 24, 2019 by


In an era of offline vs online retail, the conventional stores always have a natural advantage over understanding the visitor’s query and displaying the right products. This is because of human intelligence.

For example, in an offline store, a visitor with the intent of purchasing ‘pants’ could ask for it in different words namely ‘pants’, ‘trousers’, etc. These words share the same meaning and are called synonyms. The salesperson has the intelligence to understand that both words refer to the same intent and he/she gets the right products for the visitor. But in the case of online stores, the system would display results only if the search query matches the words in the search index.

(The above image explains the difference in the results because of a lack of synonyms. There are only 5 results for ‘trousers’ but whereas 1109 results for ‘pants’)

Synonyms increase Click Through Rate (CTR)

Visitors with intent to purchase mostly prefer site search to discover the products of their interest. These visitors always tend to input the queries in the way they think and expect the system to provide results. It cannot be expected of the visitors to input the queries in a way that it matches the words in the search index. Hence, adding synonyms to the search index helps close the gaps in poor search results. This allows online stores to engage with more visitors and drive their Click Through Rate and eventually Search conversion, due to a reduction in the percentage of “No results”

Types of synonyms and the ways to manage them

The first step in managing synonyms is adding generic synonyms to the system dictionary. For example in fashion eCommerce, pants vs trousers, full sleeves vs long sleeves, etc are common synonyms.

(Search results powered by Tagalys with synonyms feature showing exact results for ‘full sleeves’ and ‘long sleeves’)

The next step is to analyze the “No results” report and add synonyms from it. This report could have details of products available in the catalog but are searched with alternate words. Those words can be added to the synonyms list. Spelling mistakes need not be added as synonyms as they are taken care of by the spell-check function in Tagalys.

Visitors also tend to shorten or expand their search queries and expect the system to provide results. Example. camisole vs cami, Run vs. Running, etc., These are the stemmed version of the words where the prefix & suffix are different. Products like Tagalys comes built-in with stemming in Search, hence these words need not be added as synonyms

Get Tagalys and make your eCommerce store smarter with our Site search product. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce General eCommerce Site Search

Best Practices for Search & Category Page Filters in your Magento and Shopify Online Store

Posted on August 13, 2018 by


 

The sooner your visitor lands on a product page, the faster they are likely to become your customer. Almost 90% of your visitors (who have not bounced) are likely to visit a search or product listing page at your online store. Almost 60% of online visitors are engaging mobile-first which limits the number of products displayed per page. Search & Listing page filters are the fastest way for online visitors to drill down and find that product to start their engagement journey at your online store. And while you might already have filters today, this post is to make sure you have considered some the best practices that allow you to maximize conversion

Identify the right filters

 

Search filters

 

Recently we had a quarterly business review with a leading fashion retailer who is also a customer of Tagalys. While the retailer had 7 filters displayed on their search and listing pages, these filters were not the most relevant filters to the end visitor. Irrelevant filters will increase the bounce rate of your search or listing pages. If yours was a physical store, what are the questions a visitor will ask your store associate about a product before purchase? E.g., Do you have a dress on sale for less than $199 without sleeves and a V-Neck preferably in black or white? So if this was an online store, you need to have the product type, price, discount, sleeve type, neck type and color as must have filters on search or listing pages for the product type of dresses.

Prioritize the filters

 

Prioritize filters

Now that you have identified the top X filters that your visitors deem important, make sure you display them in the right order. For example, if your selling dresses, almost every visitor will only want to see products that match their size. So you want to ensure your visitors choose a size before they continue.  What would be the most common order of filters that visitors would drill down to find products? Do not overwhelm your visitors with everything, but display what is most important and dynamically open up other filters as your visitors drill down.

Ensure dynamic user experience

One of the worst experiences is clicking on a filter to find no products. Make sure the search results & the tags within each filter are updated as soon as you make a selection. Only display tags that have more than a product tied to it and hide or deactivate other tags from being clickable if they have no products upon the previous selection.

User Interface for your filters

 

Amazon search filters

 

We have seen our customers populating the filters on the left or on top of the listing pages. While we are not opposed to either, we are probably a bit biased to displaying the filters left of the results, because it gives you more surface area to play around with how you can show the tags within the filters. If you display the filters on top of the results, you are limited by the screen width to display the filters and it will run to more than 1 row making the experience a bit cluttered if you have many tags within the filter.

Track Filter interaction

All of the above is subjective to your vertical and the audience you are serving. It is imperative to track how your visitors interact with the filters to keep fine-tuning the filters.  This can be done using tools like Mix Panel or requesting the same from Tagalys, where we will display reports showing how visitors have interacted with each of the filters displayed in the Tagalys search or Listing pages.

Learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? Visit our demo site here.

Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Building intelligence from Site Search reports to improve Magento and Shopify revenues

Posted on January 29, 2018 by


As an online retailer, you are probably used to using tools to identify high volume search keywords for your SEO strategy. The hypothesis of this exercise is Search keywords in engines like Google, Bing etc., is demand from the market and with the right landing pages, you (the supply) can attract quality demand. But have you considered evaluating the search keywords from your internal site search engine like Tagalys? Your internal site search engine is demand data of your own visitors who are telling you what they want and this can be used in multiple ways

Marketing Campaigns – Generic

By sorting your Tagalys Search report by unique visitors, it will give you a sense of what your audience is asking for at your site. Let’s assume your top 5 Searches that convert are Dresses, Tops, Pants, Skirts & Lingerie this is what you should also include in your campaigns to reduce your customer acquisition costs.

Marketing Campaigns – Localized

If you are already focusing on these keywords, then Tagalys can slice this data by location to increase campaign engagement e.g., Dresses (New York, San Diego, Madison), Tops (Los Angeles, New York, Buffalo), Pants (Chicago, Los Angeles, Ann Arbor), Skirts (London, Paris, New York) & Lingerie (Paris, London, New York). There are additional reports in Tagalys Search, that will give you insights into what type of Dresses (Maxi vs. Midi), Tops (Sleeveless vs. Printed), Pants (Solid vs. Striped), Skirts (Midi vs Mini) & Lingerie (Bras vs. Panties) are trending at your store if you want to further segment the campaign.

Product Sourcing

Using the “No results” search report, Tagalys gives you a full summary of any search query that had no products to display. What we noticed that usually over 50% of the search queries that are in this report are relevant to the retailer e.g., Polka dresses, Butterfly tops, Blue Skirts. Your team can evaluate the volume of unique visitors for these queries to determine if this repeated month to month and if yes, is this something we should be carrying in stock? Chances are if they did not find it here, they bought it somewhere else, do you want to lose that sale? If you were to convert 5% of these visitors does that make up for the cost of sourcing products for these searches?

Visitor Experience

Less than 2% of the queries are tied to content related searches (Order Status, location, Return policy). Once you identify these queries, you can then create URL redirects to improve the experience of your visitors by showing answers from your FAQ section to help answer these queries.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General eCommerce Site Search

Magento Catalog Search No results page

Posted on December 18, 2017 by


.No matter how awesome your search engine is, there are going to be instances where you will show the visitor “No products were found for that query”, or the world knows it a “No results page”. Our data shows that typically less than 4% of all search queries show this message. This 4% can be further broken down by the type of query. Let’s assume monthly search volume is 10000, hence 400 queries have no product results to show.

In these 400 search queries, 50 of them are tied to content related searches like “Order number”, “FAQ”, “Size graph”. The other 350 are tied to queries where Tagalys would have shown products if the retailer carried them. It is these 350 queries that we now tackle with product recommendations on the no results pages.

Why Product Recommendations

At Tagalys, we realize that almost 99% of the visitors who ended up seeing the “No results” page, were first-time visitors. These visitors either do not have a clear understanding of what is being carried by the retailer or are just browsing. Hence the product recommendations, are a quick way to keep them engaged. This is very much productive than showing a message, which gives them no opportunity to interact further.

Hips & curves no results page

Which Product Recommendations

At Tagalys, we started with showcasing Best Sellers, New Arrivals, Top Viewed & Trending. The strategy behind these recommendations was to quickly give the visitor an overview of what is being carried by the retailer. We did not choose the personalized recommendations, as it works best with data. But with limited or no data, it might actually be a turn off than a source to continue engagement.

Now you can leave the “No results” page without any change. It will not negatively impact your conversion rate, but showing product recommendations can only potentially improve your conversion rate marginally. We say marginally cause it will only impact the 4% of visitors that are exposed to this page. With Tagalys, we leave no stone unturned to help you improve your conversion rate.

You can also track the impact of the “No results pages” with our reports, to validate if they help increase visitor engagement & conversion.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.
Posted in e-Commerce Product Recommendations eCommerce Site Search

Spell Check, Auto Correct, Error Tolerance – How important is it for Site Search at your Magento or Shopify store?

Posted on November 22, 2017 by


Any Search product for e-commerce at a bare minimum will provide an autocorrect or spell check feature, even though they do not provide analytics to determine what is trending at your store. Is it because Spelling correction is more important that data analytics of your search data? Absolutely not.

Purpose of Spell check

Like a human, a spell check feature is enabled to ensure that when a visitor types/asks for an erroneous search term (Chrestmas, Skerts, Phenes) or a correct search term (Chrestmas, Skirts, Phones), the search engine shows them the same results.

Hygiene factors

Like any product you purchase, there are certain bare minimum requirements for a Search product to qualify as one. Spelling correction is one of them, along with features like keyword stemming, Dynamic Filters and Live Catalog Updates. We call them hygiene factors, cause as retailers you would have thought about these requirements and would have integrated the same if your time permitted at the least amount of time & cost. You should not pay extra, just for these features in a Search product.

Development effort

If you are a small e-commerce store, you can integrate an open-source spell check library readily available online, to meet these hygiene factors. At Tagalys we do not boast about our spell check feature, cause it is very subjective to determine how much revenue increased at our customers, because of a spelling correction.  We also feel that with the predictive suggestions, we provide in our search product, it leaves little room for error, as visitors tend to choose from suggestions than type a full search term. We also feel that customers who want to use Tagalys ONLY for our spell check feature, are probably early in their journey as online retailers, not understanding that spell check will not change their bottom line.

Business Impact

We have read from sources on how Spell Check has to potential to increase revenue up to $3M. This might be a bit stretched. This is because of a few reasons,

  1. Less than 2% of overall search terms require a spell check
  2. Many “No results” pages happen as visitors search for compounded words as separate words e.g., Men’s Wear, Polka Dot, Strap Less, etc., No spell check library in the world including that of Amazon.com, can detect and convert search results for compounded & uncompounded words into the same search results. There are other ways to address this and spell check is not one of them.
  3. In order for a Spell check engine to add $3M in revenue, you have to assume the visitors who made the spelling mistake will not buy or search again for the same term in the correct spelling. Then, you need to have around 600K searches with typos a month, converting at 5% with $100 per transaction, to hit this mark. This also means that assuming 2% of your search terms are erroneous, you will need to have close to 30M searches a month for this benefit to be worth $3M.

Verdict

Spell check is a hygiene factor for the search product at your e-commerce store. It should NOT be a show stopper or a key decision influencer, If you are anywhere near the 1m searches a month, your decision on a good search product should be around how it analyzes data & how the analysis of search data can improve search conversion.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

You can learn more about Search from Tagalys at https://www.tagalys.com/products/e-commerce-site-search/

Posted in eCommerce Site Search