Tag: site search


Looking for a Reflektion alternative for your Shopify or Magento eCommerce store?

Posted on January 24, 2020 by


Merchandising solutions are inevitable today since eCommerce platforms like Magento and Shopify provide only limited options to optimize their store. The default features provided by these platforms are primitive and do not help to thrive in the increasing retail competition.

Rated 4.8/5.0 in G2, Tagalys is a high performing online merchandising engine for Magento & Shopify stores. 

Tagalys’s solutions include Intelligent Site Search, Product Listing Page merchandising & Product Recommendations to increase the conversion of your online store. 

Tagalys offers custom pricing to suit merchants of all sizes based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between Reflektion & Tagalys*

 

Monthly pricing starts @

Reflektion Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)

Ideal for

Reflektion Tagalys
** Retailers with annual online revenue between $500K to $20M

Site Search

Reflektion Tagalys
Conversion Optimised Search results    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions    
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches    **
Merchandising Rules (Universal)   
Product Pinning (Hero Products)   
Search Results Personalisation   
A/B Testing   ✓ x

Product Listing Page Merchandising

Reflektion Tagalys
Conversion Optimised Sorting     
Product Sequencing (Basic)     **  
Product Sequencing (Advanced)
    **  
Listing Page Generator     **  ✓ (Patent Pending) 
Universal Boosting      
Product Pinning (Hero Products)   
Product Pinning (Scheduling)   
Personalized Store  x
Listing Pages Personalisation    x

Product Recommendations

Reflektion Tagalys
Personalized Recommendations  
Best Sellers / Most Viewed / Most Popular  
Similar Products  
Cart Page Recommendations  
Customizable Recommendations     **
Embeddable Recommendations   
Recommendations to emails   x
A/B Testing   x

Why should you switch to Tagalys?

Schedule a demo now! 

Comparision of Reflektion & Tagalys rating

Reflektion & Tagalys rating

Customer Satisfaction Score (Net Promoter Score)
Reflektion Tagalys
 **  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 20, 2020
**Data publicly not available as on January 20, 2020
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Looking for a Certona Alternative?

Posted on January 13, 2020 by


Just like offline stores, eCommerce stores also require merchandising to attract visitors. It is the art & science of determining what products to display at a retail store. 

Rated 4.8/5.0 in G2, Tagalys is a high performing online merchandising engine for Magento & Shopify stores. 

Tagalys’s solutions include Intelligent Site Search, Product Listing Page merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing to suit merchants of all sizes based on their exact business requirements.

Sign up and kick start your 28-day free trial now!

A quick comparison between Certona & Tagalys*

Monthly pricing starts @

Certona Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)

Ideal for

Certona Tagalys
** Retailers with annual online revenue between $500K to $20M

Site Search

Certona Tagalys
Conversion Optimised Search results    
Popular/Trending Searches  **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   **
Query Stemming    **
Partial Search Matches   **
Boosting Rules (Universal)   **
Product Pinning (Hero Products)   **
Search Results Personalisation

Product Listing Page Merchandising

Certona Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting  **  
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x

Product Recommendations

Certona Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations
Customizable Recommendations **
Embeddable Recommendations **
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Certona and Tagalys comparison

Certona and Tagalys Comparision

Customer Satisfaction Score (Net Promoter Score)
Certona Tagalys
 **  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 10, 2020
**Data publicly not available as on January 10, 2020
Posted in e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search Uncategorized

Looking for an SLI Systems Alternative?

Posted on January 6, 2020 by


The eCommerce industry is highly competitive today and online retailers must use merchandising solutions to thrive, succeed & improve profitability. Tagalys is a high performing online merchandising engine for Magento & Shopify stores, rated 4.8/5.0 at G2 Crowd.

Tagalys provides products like Intelligent Site Search, Product Listing page Merchandising & Product Recommendations to increase the conversion of your online store. We offer custom pricing for merchants with more than 25000 monthly engaged visitors, based on their exact business requirements. Sign up and kick start your 28-day free trial now!

A quick comparison between SLI Systems & Tagalys*

Monthly pricing starts @
SLI Systems Tagalys
Site Search ** $89 (per 10K visitors who search)
Product Listing Pages 

(Category|Collection)

$199 (per 20K Product Listing Page visitors)
Product Recommendations $129 (per 25K visitors who load Recommendations)
Ideal for
SLI Systems Tagalys
Large Enterprise Retailers with annual online revenue between $500K to $20M
Site Search
SLI Systems Tagalys
Conversion Optimised Search results    
Popular/Trending Searches **  
Typo/Spell Check    
Search Suggestions     
Visual Autocomplete   
Synonyms   
Search Redirects   
Query Stemming   
Partial Search Matches   **
Boosting Rules (Universal)   
Product Pinning (Hero Products) **
Product Listing Pages Merchandising
SLI Systems Tagalys
Conversion Optimised Sorting    
Product Sequencing (Basic)  **  
Product Sequencing (Advanced)
 **  
Listing Page Generator   x  ✓ (Patent Pending) 
Universal Boosting    
Product Pinning (Hero Products)  **
Product Pinning (Scheduling)  **
Personalized Store  **
Listing Pages Personalisation x
Product Recommendations
SLI Systems Tagalys
Personalized Recommendations
Best Sellers / Most Viewed / Most Popular **
Similar Products
Cart Page Recommendations **
Customizable Recommendations **
Embeddable Recommendations
Recommendations to emails
x

Why should you switch to Tagalys?

Schedule a demo now!

Customer Satisfaction Score (Net Promoter Score)
SLI Systems Tagalys
27  93

Rating Source: g2.com

Why merchants love Tagalys?

Tagalys wins comfortably over other products in terms of onboarding, customer support, ease of use and most importantly, value for money that increases your marketing ROI. So what are you waiting for? Make the switch to Tagalys today.

Sign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on January 02, 2020
**Data publicly not available as on January 02, 2020
Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

How to address ‘No Results’ for Site Search at your eCommerce store?

Posted on December 30, 2019 by


Visitors with intent to purchase prefer Site Search to discover the products of interest. Also, visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. But, every eCommerce store records between 12% to 21% of search results without any products. This is because the store does not carry products that match the query or the products are available but defined as something else in the product catalog.

Image source: baymard.com

An empty ‘No Results’ page offers nothing to visitors and negatively impacts the store revenue. It increases the bounce rate and thereby increases customer acquisition costs. Hence addressing these ‘No Results’ is vital as they have the potential to bring additional revenue.

The following are some of the ways to effectively reduce “No results” 

1. Spell Check

On average, about 3% of mobile visitors are unlikely to find products as they are prone to spelling mistakes. Also, visitors on other devices when in a hurry tend to make spelling mistakes. An auto-spell check feature helps to auto-correct and display the right results.

2. Synonyms

A salesperson in an offline store has the ability to understand queries that share the same meaning. Hence even when visitors ask for the same product with a different query, the salesperson shows them the right products. This feature in the eCommerce site search is called the ‘Synonyms

Example: Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets, Pants vs. Trousers

3. Partial Match Results

Consider a visitor in an offline store asking for a ‘Black and white striped sleeveless dress’ and if it isn’t available, the salesperson will definitely suggest other closest matching dresses. This ability to suggest the closest alternatives in eCommerce is called a “Partial Match”. Some search queries by the visitors are specific such that they do not exactly match the product catalog.  This feature eliminates a ‘No Results’ page and helps to engage the visitors.

4. Search Redirects

‘No Results’ queries can either be redirected to a relevant search query that matches the words in the search index or they can be redirected to any other URL that the merchant feels is best suited for that query.

Example: If the catalog does not contain BRAND ‘A’ and if you would like to suggest Brand ‘B’, then you can redirect Brand ‘A’ queries to a Brand ‘B’ product listing page.

5. No Results Product Recommendations

Displaying smart product recommendations instead of an empty page is known as ‘No Results Recommendations’. There is a higher probability that the potential visitor might be interested in other products at the online store. 

The No Results page recommendations can be best used by displaying different segmented carousels each containing a particular set of products. Example – Best Sellers, Top Discounts, Biggest Savings, New arrivals, Most Viewed, etc.

Tagalys 

Rated 4.8/5.0 at G2, Tagalys is an Intelligent Site Search solution for Magento eCommerce. Tagalys provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. 

Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors.  To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Which is the best Site Search engine for Magento eCommerce?

Posted on November 21, 2019 by


Today, online stores are a natural extension of offline stores for consumers. Visitors almost expect the same shopping experience when they shop in both online and offline retail stores. Most visitors entering a physical store ask their queries to the salesperson and he/she, in turn, would help them find the products based on their knowledge. The same function is done by the Site Search engine in an online store.

Visitors who use the Site Search feature to find products convert twice more than those who use other channels like Product Listing Pages and Product Recommendations, as visitors who search already have showcased intent. Hence Site Search has great potential in influencing your online sales when done right.

Some of the must-have features of eCommerce Site Search engine to boost conversion are

  1. Intelligent product sorting: Making sure the products are displayed in descending order of what is most trending to least, to increase CTR to product pages
  2. Popular Searches – Retailers display “Popular Searches” to influence first-time visitors before they search.
  3. Auto-Complete – Predictive auto-complete makes “Searching” intuitive, easy & visual, especially on mobile.
  4. High search relevance and coverage – Online visitors should discover all the relevant products if they search or browse at the store.
  5. Search Merchandising: Allowing online retailers the ability to curate the search results, to also include external insights known to them
  6. Synonyms – Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets.
  7. Query stemming – Shoppers are likely to ask queries with suffixes E.g., Reclining vs. Reclinable; Wool vs. Woollen.
  8. No Results Recommendations – Almost 14% of visitors who search are likely to leave due to “No Results”. Product recommendations for queries not matching the search index will reduce the page bounce rate.
  9. Spell Check – 3% of mobile visitors are unlikely to find products due to spelling mistakes
  10. Personalization: Having the ability to showcase unique search results catered to each visitor for the same query, based on their personal interest

Comparison of various Site Search providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt CLERK.IO
Monthly Pricing starts @ $89 (Magento) $499.951 $3951 $199 ** $89
Pricing based per 10K visitors who search ** ** 10K search terms ** 5K searches
Conversion Optimised Sorting
Synonyms
Typo/Spell Check
Search Suggestions
Auto-Complete
Query Stemming
Boosting **
Partial Search Matches
Products Pinning ** **
Search Redirects ** **
G2Crowd Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.5
Inclusive pricing along with other solutions

Final comments – Over to you

Rated 4.8/5.0 at G2, Tagalys Search also provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. Why penalize the online merchant when we provide excellent search experience, that increases the average searches per visitor. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.

So what are you waiting for?  Start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 Crowd reviews to know why eCommerce retailers around the world love TagalysSign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019

 

Posted in e-Commerce General eCommerce Site Search

Effective Ecommerce Merchandising Strategies that Drive Higher Conversions

Posted on July 29, 2019 by


merchandising strategies

 

Not too long ago, merchandising only meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift.

But with eCommerce taking the world by storm, merchandising had to be reinvented. No longer do you have a physical store to display a sign in the window to attract a customer. While offline merchandising seems like a whole different ball game, there are many aspects of it that correlate to eCommerce. Taking some of the old and finding some new, we’ve listed out a few ways you could effectively use merchandising techniques to increase conversions for your business. 

 

Pay attention to your home page display 

While your customers may not necessarily land on your home page, the entrance to your business needs to make the best impression. Through data analysis, you can truly know your customer and what they would like. For example, if you’re selling antique furniture, you might want to keep your home page more delectable with a focus on “home”. But if you’re selling funky accessories, you might want to jazz up your page to make it vibrant and fun. Remember what is unappealing to one customer need not be unappealing to another. You need to understand who you’re catering to, for example, a camping equipment site would need peace and calm, but to sell sports shoes, you’d need to keep it young and energetic.

Your home page should display products that would interest your customers. Remember, customers no longer have the time or patience to navigate through a complicated site. Keep things simple, easy to find, and ensure you offer products relevant to them. 

 

Use search results to your advantage

How you configure your site search can make a remarkable difference in your visitor’s experience. Tweaking your results page to display visuals rather than just a text list would give customers a better experience. Apart from that, it’s important to display relevant products in the search results. 

Taking it a step further, offering similar products that might interest the customer in the same price range can drive up your conversion rate and your Average Order Value (AOV) as well. One way you can do this is by showing customers the top-selling products in the same category.

By using site search enhancement services like Tagalys to optimize your site search, you’ll see a boost in conversion rates.

 

Sequencing 

In a physical store, as a retailer, you would arrange your products in a way that would not just be visually appealing, but would also enable the customer to sort through your collection easily. Products that you know don’t sell too well wouldn’t be upfront because you know it isn’t your best. New arrivals, best sellers and trending products would take the spotlight. 

In eCommerce stores as well, sequencing plays a significant role in getting customers to buy. While smaller stores may be able to spend time in arranging products manually, if you have bigger stock or a large catalog, it would be next to impossible. You would need help to automatically sequence products based on different attributes. 

For example, if a customer wants a white long sleeve shirt, your page should be able to display all products that have been tagged with these attributes. Learn about sequencing and the best ways to go about it before implementing it on your site.

 

Personalising experience 

When you’ve been a regular customer at a store, and the staff or owner recognizes you, it’s a feeling all customers enjoy. This is because – be it a restaurant or an apparel store – they know what you like, they know what you bought before, and they offer you discounts and special treatment. Just how do you replicate that in your online store with no support staff?

Ecommerce stores are able to do this by displaying products “Based on your past purchases.” A business should recognize the traits of different customers such as the price point at which a particular customer is purchasing products. What kind of products are they looking for? Are they putting quality over price or vice versa? 

For example, an online grocery store would know the monthly grocery pattern of the shopper based on past purchases. Offering them an option to just buy things from their usual shopping list would enhance their experience as they wouldn’t have to spend time searching for these products every time. 

 

Complementary Products 

This tactic can greatly increase your sales simply because you suggested products that go well with the one the customer is purchasing. Also known as cross-selling, you can prompt the customer to look at other products they might be interested in, or would need with the product they are purchasing. 

For example, if a customer is buying a yoga mat, you can suggest fitness clothes, yoga bricks/blocks, an exercise ball, healthy food products – basically things that go with the other product and complement the lifestyle of the buyer.

 

Here is a recommended read about “5 Ways to Convert More Visitors into Customers Using Geomarketing

Wrapping Up on Merchandising

Developing a strong foundation with merchandising enables you to strengthen the core driving force of your business. You can spend thousands on advertising and getting people to your site, but once there, you need to bring your A-game and deliver! 

 

“Advertising moves people toward goods; merchandising moves goods toward people.” – Morris Hite.

Merchandising is all about presenting the right goods to the right people at the right price. When you get that right, you’ll flip the seesaw bringing your bounce rate down and pushing your conversion rate up.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages

The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. 50% of the total online sales in the coming years will be grabbed by the global eCommerce giants like Amazon, Alibaba, eBay, etc. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats also build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Sendinblue is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free.

Another great tool to check out is SendX. It is an extremely intuitive and affordable Email Marketing Software and a great Mailchimp Alternative. SendX allows you to send unlimited emails with every plan and pricing tiers. On top of that, you can also use their powerful rules-based automation and create bigger email marketing campaigns. And they’ll make sure you never get stuck thanks to their 24×7 Live Support. Paid plans start at $9.99/mo.”

Personalized Recommendations 

Recommendation carousels are product suggestions that are unique to each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General

When should retailers merchandise search results at their Magento or Shopify online store

Posted on July 12, 2019 by


There are three gateways in an eCommerce store across which visitors discover products. They are 

  1. Site Search 
  2. Category or Collection Pages 
  3. Product Recommendations

Of these, ‘Site Search’ is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are likely to click on products within the first 3 pages of any listing page, including search. This is where merchandising techniques help retailers grab the visitor’s attention and trigger their interest in the products.

Merchandising is the art of displaying products in the desired order to engage the visitors.

When should retailers merchandise the search results?

Marketing Requirements Retailers merchandise selected search queries when they want to promote particular products related to the query. These products can be pinned within the top results so as to gain the visitor’s attention. E.g., you may have a promotion with a particular brand that requires you to promote those products on top of search results when they are part of the mix. 

External Trends –  Intelligent search engines, use internal store data to determine what is trending. Sometimes external factors also influence consumer purchases and need to be considered within an online store. E.g., A celebrity wears a certain brand or design of dresses and it becomes trending on twitter. In this case, the merchant will promote those dresses on top of search results, even though it is not yet trending within the online store.

How should retailers merchandise search results?

Promoting products: For a particular search query, retailers have the option to pin/promote one of many products for a desired period of time. 

(Search query merchandising using Tagalys)

 

Redirection: For a particular search query, retailers have the option to redirect the visitor to another page within the site that already meets the desired product sorting of the retailer.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Importance of Product Tags in your Magento or Shopify online Store

Posted on June 27, 2019 by


A product is made up of a combination of tags that describes its features and characteristics. Just like human DNA, which is unique from each other, no two products can be the same.

However, products can have different tags. eg., A dress can be defined by its size, color, material, brand, discount, sleeve, neck, etc. These are a few of the product tags associated with it.

Consumers are influenced to buy products when they find products that match their internal tag preferences for that type of product. 

 

Tagalys demo - product tags

(Various tags in a product)

Tagging in your Magento or Shopify online store

In an offline store, if a visitor asks for a ‘Black Nike Polo Cotton Tshirt’, they are asking for a product that matches their internal tag preferences. Here the tags are Nike (Brand), T-shirt (Apparel type), Polo (Neck type), Black (Color), Cotton (Fabric). Thus the various tags associated with the product are influencing the choice of shoppers. 

Online shopping behavior is no different from offline and product tagging helps the visitors easily discover products driving up engagement, measured by product views & click-through rate. Without product tags associated with products, it would stall the online shopping process, making it cumbersome & slow.

 

Tagalys sequencing

(Products tags available in filters in an online store)

Product Tags in Predictive Sorting 

Tags also help to understand the shopping trends which is very important to drive sales.

Predictive merchanding engines like Tagalys (Tag Analysis), study how visitors interact with tags to predict a score for individual product performance. This means if Nike Polo Cotton Tshirts at $99 has been selling well in the last 30 days. Then if we launch new colors of Nike Polo Cotton Tshirts at $99, they are also likely to sell well, by virtue of historical tag performance.

Typically new products are unlikely to have any performance data to predict scores. Hence tags are the best way to predict product performance, especially for new products. 

 

Tagalys product tags sorting

(Products sorted based on predictive tag analysis using Tagalys)

The individual product tag performances are analyzed & calculated every day for each product and the results are sorted accordingly. This is very important in eCommerce because online retailers are more likely to drive conversion based on the products across the top 3 pages.

Predictive sorting helps them to display their best products in the right order

Product Tags in Reporting

Product tagging also helps the retailers extract segmented insights on the product performances. These tag level reports help in understanding market trends. They give the retailers a decision making ability on their marketing and optimization strategies.

 

Product performance insights at the tag 'color'

(Product performance insights at the tag ‘color’)

Product performance insights at the tag 'size'

(Product performance insights at the tag ‘size’)

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Personalization and its application in online shopping

Posted on June 24, 2019 by


People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the system to display unique products to each visitor based on their interest at the store. The system records the actions of each visitor and delivers tailor-made results to each visitor. Although Personalization is widely used in fashion retail, it also works well in other eCommerce verticals with large catalogs & purchases are made within a few visits. Personalization reduces time to discovery & improves visitor engagement.

The most popular personalization channels at an online store are across ‘Recommendations’, ‘Site Search’ and ‘My Store’.

1.Recommendations

These product recommendation carousels are unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements.

(Single carousel recommendation widget that displays personalized results)

(Multiple carousel recommendation widgets that display personalized results)

2.Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Hence personalizing the search results have provided great improvements in conversion rates for leading retailers.

 Search results personalized for visitor A                                               Search results personalized for visitor B

Tagalys personalizes the search results by collecting & analyzing click-stream data by visitor and sorts results by products of interest that are specific to visitors.

3.My Store

Almost every human that has shopped online, might have come across Amazon’s personal Store for its users.

(Amazon’s My Store)

‘My Store’ is an end to end completely personalized space that displays personalized product listing pages by the interest of the visitors. The products in ‘My Store’ are based on the visitor’s shopping interest. Online visitors who enter “My Store” convert at a 3X higher rate than Search. My store, eases the product discovery process, ensuring only products relevant to the visitor’s interest are visible.

‘My Store’ is also available to merchants using Shopify or Magento from Tagalys.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their Magento and Shopify online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search