Tag: shopify optimization


Three reasons why Tagalys powered product listing pages are likely to rank higher in organic search results for Magento and Shopify

Posted on July 5, 2019 by


The challenges in eCommerce are increasing every day and SEO is an important challenge faced by all. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, by increasing the visibility of a website or a web page to users of a web search engine. 

Retailers invest in a  lot of effort and money to improvise the user experience & interface of their online store but fail in bringing high volumes of recurring organic traffic to their store. This part is very important for retailers as it directly impacts customer acquisition costs and the profits at the online store. Product Listing Pages are usually used as a source of generating high volumes of recurring organic traffic to the online store. These pages are most relevant for online shoppers as it immediately gives them a choice of products to engage and find something of interest. Creating and maintaining product listing pages in Magento or Shopify stores is a tedious task as it requires a lot of manual effort.

 

(Creating a custom sale page in 30 seconds using Tagalys)

 

Using Tagalys retailers can create product listing pages in seconds & its visual merchandising capabilities completely enhances the experience delivered to the visitors. The Tagalys powered pages are dynamic and automated. These pages are also Search Engine Optimized if the meta-variables like title, description, meta keywords are set during page creation. 

Assuming SEO variables are set during page creation, some of the reasons why Tagalys powered pages are likely to rank higher in organic search results are as follows

Dynamic product sorting 

Products in Tagalys powered pages are by default sorted by the trending score. This score assigned to each product is dynamic and is based on the overall performance of the product and its tags across the last 30 days. As over 70% of visitors click on products on page 1, T-Score sorting increases the CTR (Click-Through-Rate) of the page as trending products are displayed on page 1. This increase in CTR & reduction in page bounce rate, improves the page ranking in web search engines.

Quicker API response time 

Faster load time with the trending products is more likely to keep your visitors engaged. Almost 60% of online visitors engage with online stores using mobile devices and mobile devices are notorious for high latency. Pages that load very slowly (after applying filters, sort options, etc.,) will cause visitors to leave the site almost immediately.  Tagalys powered pages respond in less than 90 milliseconds making the page load duration fast, bounce low & CTR high. This increase in CTR & reduction in page bounce rate, improve the page ranking in web search engines.

Dynamic page variables 

Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.

 

(The above page variable is added using Tagalys Smart Key that varies automatically based on the store data)

 

While the above reasons help improve the performance of a page that contributes to page ranking, page ranking improves at a faster pace when high performing pages are subject to high traffic. Hence online retailers should ensure other onsite & offsite optimizations like interlinking, alt tags, mobile speeds etc., are in check to ensure the raking increases as expected.

Tagalys powered pages have a high CTR & lower bounce than pages created on Magento & Shopify. Assuming onsite & offsite optimizations are done, you can be assured to have high page ranking on SERP (Search Engine Results Page). Tagalys also saves a lot of time and resources spent on SEO. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Want to Open a Shopify Store? These Shopify Plug-ins are a Must Have

Posted on April 28, 2019 by


Shopify has single-handedly lifted eCommerce to a whole new level. By being affordable, easy to use and ready to deploy, Shopify has enabled even small retailers to take on the big guns. In addition to this, Shopify has also allowed retailers to add applications to customize the platform in order to better meet the specific needs of each store.

In fact, Shopify has now reached a point where its app store is inundated with thousands of applications for a wide range of needs. For aspiring as well as well-established online retailers, it is becoming increasingly difficult to find the right add-ons for their store in this clutter.

We understand the journey a retailer takes and have curated a list of apps that will help you get started and grow your business. The following apps have the highest ratings in their respective areas by the highest number of users.

 

Building your store – GemPages Page Builder

GemPages’ Page builder is a feature-packed store builder that lets you choose from thousands of stunning pre-built templates. You are not required to possess coding or design skills to make the most out of this app – you can easily build landing pages and product pages designed to convert visitors into customers. GemPages also allows you to integrate your store with Facebook Pixel and Google’s shopping catalog. With its easy-to-use features, GemPages can make it easy even for an absolute beginner to open a store on Shopify.

 

Inventory Management – Bulk Product Edit

Bulk Product Edit allows you to easily upload, update or remove hundreds of SKUs in a matter of a few minutes. You can simply upload a CSV or an excel sheet to the app and it will take care of populating your store with all the products. It also gives you the ability to schedule offers with the start and end date and undo multiple changes with a single click. As an added advantage, you can also upload the URL and meta descriptions for all your products in a few clicks. This ensures that all your pages are SEO-friendly and easily findable online. Since the hassle of inventory management is taken care of by BPE, you can save resources and time on an otherwise draining job.

 

Marketing your store – Kit

The kit recommends the right Facebook and Instagram marketing activities which are most likely to drive sales. With Kit, you can create dynamic ads, including retargeting ads to bring visitors back to your store. Since Kit is built with artificial intelligence, you are not required to have in-depth marketing and analytics knowledge to optimize your ads. The app works 24×7 to analyze your products, visitors and their interaction with your store to recommend your next marketing move to boost your sales. These features make Kit your cost-effective and personal marketing executive, who is always available to connect and brainstorm with.

 

Shipping and Tracking – Shippo

Shippo is a shipping and tracking app that provides you with discounted shipping rates for even large orders. Shippo allows you to connect with around 50 plus carriers from around the world and also provide your customers with accurate and transparent tracking information. In several instances, customers might love your products and offers and yet, not complete the purchase after taking a look at the shipping charges. With Shippo, you can get the best deals and ensure the timely delivery of your products to your customers.

 

Returns Management – AfterShip Return Center

AfterShip is a user-friendly returns management system which makes it easy for your customers to return shipped products. With AfterShip, you can create custom returns policy, automated status notifications, all without your customers having to mail your store’s support desk. Allowing your customers to return products hassle-free can help build more customer-trust. With such a comprehensive solution, you can also save on the resources you would otherwise have to dedicate towards returns management.

Owning a successful eCommerce store isn’t determined only by providing your customers with what they need. In today’s competitive marketplace, it is necessary to go the extra mile and use novel methods to make a customer’s purchasing journey as effortless and enjoyable as possible.

At Tagalys we work to make this process easier, providing your online store with the ability to distinguish itself as the go-to store in any niche. Our solutions advance the visual merchandising capabilities of your store by understanding customer behavior and displaying products they are more likely to buy. To know more about our solutions, and how we can help you meet your merchandising objectives, please get in touch with us today!

Posted in e-Commerce General Site Reviews

Amazon My Mix: Personalized e-commerce shop increases product views and conversion

Posted on October 16, 2017 by


Amazon, started a version of a personalized store called My Mix, in June 2017 to help visitors save time and find products quickly. The one common trend across every online store globally is that over 60% of their visitors engage with the store via a mobile device. This changes the expectation of behavior as visitors on mobile devices have more urgency that visitors on desktop, they are typically on the go and get to see only 2 to 4 products per screen. So should you design a separate site for mobile visitors? No. Applying a personalization engine will address this challenge and a personalized store ensures visitors are more likely to stay longer at your store.

What is a personalized store?

Personalized stores from Tagalys, collect every signal left by visitors across your site to learn more about their interest and predict what products they might be interested in. This API collects data from online retailers via a Tagalys analytics file, requiring no additional work from clients to send the data and applies real-time 1:1 personalization to create a personalized store in real-time.

Visitor benefits of a personalized store

While the benefits are applicable across devices, we feel the personalized store is more suited for mobile users, cause it allows them to engage with an online store in a frictionless manner. By this we mean, if you have shown interest in midi skirts and maxi dresses for example, instead of having to navigate back to the categories and restart your browsing experience, the personalized store would already have that available for you, saving you clicks, time and the efforts to start your experience. It is like the store reorganizing its aisles for each visitor vs. having each visitor walk across the static store each time to restart their shopping journey.

Retailer benefits of a personalized store

Since the retailer now has the ability to dynamically reprioritize what products & categories to show each visitor based on their unique interest we have seen the following KPIs improve at the store.

  • Engagement or reduction in bounce rate
  • Product views per visitor
  • Product views per session
  • Add to carts per visitor
  • Conversion rates that are 3X better than other product discovery channels

How do you signup for Personalized Stores from Tagalys?

Signup as a new client at Tagalys and install any of our extensions to your platform. Contact the Tech Support team from Tagalys and request them to enable Personalization for your store, as this API is not enabled by default. Our team will study your product catalog & configuration and work with you the determine the best-personalized setup for your store. This process should not take more than 24-48 hours to be completed. Tagalys reports will also showcase the live data on the impact personalization brings to your store. This can help you determine if personalization from Tagalys is right for your business.

Posted in e-Commerce Personalization

eCommerce site search in Magento and Shopify – Factors driving conversion to product views

Posted on October 14, 2017 by


Having an intelligent site search engine like Tagalys by itself is no silver bullet. The engine has to be used by visitors, only then can it analyze data and continue building intelligence to deliver the results expected of it. So what drives conversion or CTR to view products, besides the search itself

Design of the Search Box

Post integrating an intelligent search engine, retailers should make a change in design to ensure visitors coming back take notice of the design change, calling them to try the new search functionality.

Call to Action buttons

Now that you have made a change in design, it has been proven that unless a distinct call to action button is used to trigger your visitor’s click behavior, they are still less likely to search and maximize the usage of the engine.

Facets & filters

Always ensure the search results have the most relevant filters to allow your visitors to quickly drill down. This is important, cause on mobile devices they are likely to view 2 to 4 product impressions per screen. Even if your catalog has less than 50 products per category, that could take 10 page scrolls to full view. Also filters also help visitors find products that may not be visible easy to group together. For example, products priced between $25-$50, or fabric = Red, Only full sleeves, etc.,

Sort Options

You do not need to have all possible sort options, but some of the basic must-haves are Price: High to Low, Price: Low to High, New Arrivals. The rest are optional like Name: Ascending/Descending, Sort by Brand name, etc.,

After having all these in place, you have to review the analytics on a weekly/monthly basis looking at rolling averages, to see if you are making progress to metrics like searches/visitor, product views per search session, click depth, etc.,

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Extracting insights from search data in your Magento or Shopify eCommerce store

Posted on December 22, 2016 by


We recently shared a detailed post on the need for Search in eCommerce where we refer to the Search function as speaking to a salesperson in a brick & mortar store. So let’s continue with the same analogy here.

As a retail store owner, your in-store salesperson (search), is interacting with visitors and getting to know their interest in products, colors, fabrics, specifications, etc., every minute detail of interest is explicitly shared by your visitors during the search process. This is further fine-tuned by the selection of filters to drill down and find that product that will convert them to a customer. This treasure trove of data (search queries & filters) should be used by your marketing and planning teams to improve the topline and bottom line of your business.

Topline impact

With access to search data and resulting visitor engagement details for these queries – impressions delivered, what was clicked, the position of clicks, time spent, visitor segments, etc., your team has data to understand what your customers seek.

19660747568_02f3186094_b

For example, if the top search query in New York City, is for “Kohler Faucets” and in San Diego is for a “Moen”, for the same data period across segments, it would be wise to promote products that match that query or specific products within that query in your SEO and SEM campaigns, geofenced to New York City and San Diego. This process of creating focussed marketing campaigns to target each customer segment is bound to deliver higher ROI for your digital marketing budgets. The only caveat is that you need “enough” data to make sense out of it.

Search data can also be used to decide what banners within the website, to guide visitors to a landing page with relevant results. Our advice on the Home Page banner strategy is to dedicate 2/5 banners to Search data (historical data) and 3/5 banners to external trend data. Hence if your top site-wide searches are “Faucets” and ” Moen”, create a landing page dedicated to these two keywords, that include products that received the most engagement for these keyword searches and maybe throw in an offer or incentive, to accelerate engagement, conversion and revenue generation.

Bottom Line Impact

Analyzing search queries gives you access to customer demand data. This can be used to better plan stock to ensure supply meets demand. For example, if your customers are seeking “Ruby rings” and only 5% of your stock in rings contain the Ruby stone and over 50% in Diamond rings, there is a good chance, you are going to be subject to low inventory turns. This is not good for your cash flow and will drive the “Discounting” act if you need to move the stock. Stocking products that are in demand could increase the probability that customers are less inclined to discounts as they need it NOW.

SIGNUP NOW, join a free plan or a free trial to know what’s best for you. 

Posted in eCommerce Site Search

The need for personalized search in your Magento or Shopify eCommerce store

Posted on December 20, 2016 by


eCommerce Search, Site Search or Product Search are a few of the terms customers refer to the experience of allowing a visitor quickly find a set of products that match a search query entered in the search bar within an eCommerce store. Search is the key revenue driver at the lowest operational cost for leading retailers across the world. Data recorded by Tagalys across clients shows that although less than 10% of visitors search, they drive anywhere between 30% to 40% of the store’s revenue. This is evident as leading global retailers display a prominent search bar with a clear call to action, that drives visitors to search for products. Interested – Sign up now.

amazon search bar

walmart search bar

Site Search is a product discovery channel that can deliver conversion rates almost 2X higher than regular listing pages. These numbers hold water only if you have the right engine and not based purely only on keyword relevance (Search 1.0). Some of the other benefits of Site Search are reduced time to checkout, higher product views per visit and increased order value per customer. But there are many instances of online retailers giving little or no importance to the Search experience within their store. If you already know this, Sign up now and improve your visitor engagement.

Let’s take a step back and consider offline retail, cause online commerce is only an extension of offline retail. Hypothetically, you own this fabulous brand and open two stores in the same city. They have the same inventory (Product catalog), physical store format (UI) and display Merchandising (UX). But one has a shopping assistant and the other does not. The store with an assistant will deliver more sales and the amount by which the sales will improve will depend on the aptitude of the shopping assistant. Most visitors with an intent of purchase will interact with the salesperson – “Do you have shoes?”, that leads to relevant questions “What brand, size, color?”, resulting in products that best suit the query. This is what Search 1.0 for eCommerce is expected to do. Understand what your visitors seek (Search query), ask relevant questions about that query (Filters) and show products (Search results) that match the query (No usage of data analytics). Then came along a smarter shopping assistant (Search 2.0) who started to consider what was sold, what products were viewed and visited the dressing room. With this intelligence, products shown not only match the query but also consider store analytics to support the increase in sales probability. But today, a salesperson remembers you, knows what you like or what someone with your shopping persona may like, will show you products for the same query based on individual persona data. Ensuring products shown are not pushed based on store data, but personally relevant to you as it is based on individual shopping persona data. This is Search 3.0. Interested – Sign up now.

shopping assistant in store

The rise of Search 3.0 or personalized search is driven by the “Attention Economy” and the rise in mobile-first discovery. Almost 60% of visitors engage with an eCommerce store via a mobile device, they are on the move, pressed to time and prone to distractions. Personalization of Search improves visitor engagement as it makes Search a personally relevant experience.

So if you think intelligent or personalized search will boost sales for your eCommerce business, start considering the following

  1. Make vs. Buy
    • What will be lost revenue over 8 to 10 months by not installing intelligent or personalized search
    • What will be increasing in operating costs when internal resources are deployed to build the same inhouse?
    • What will be monthly recurring cost (hardware, software and human resources) to build, maintain and continue keeping abreast of the best in technology?
    • What should I budget every month to gain access to reliable intelligent or personalized search almost instantly?
    • What uplift in sales will a 3rd party Search solution offer my eCommerce business
  2. What will be increased in visitors who search, if I make the search bar more prominent with a clear call to action and resulting increase in revenue if my search conversion were to improve by a minimum of 50%?
  3. What will be the increase in cash flow if visitors become customers faster?

SIGNUP NOW, join a free plan or a free trial to know what’s best for you. 

Posted in eCommerce Site Search