Tag: search


Which is the best Site Search engine for Magento eCommerce?

Posted on November 21, 2019 by


Today, online stores are a natural extension of offline stores for consumers. Visitors almost expect the same shopping experience when they shop in both online and offline retail stores. Most visitors entering a physical store ask their queries to the salesperson and he/she, in turn, would help them find the products based on their knowledge. The same function is done by the Site Search engine in an online store.

Visitors who use the Site Search feature to find products convert twice more than those who use other channels like Product Listing Pages and Product Recommendations, as visitors who search already have showcased intent. Hence Site Search has great potential in influencing your online sales when done right.

Some of the must-have features of eCommerce Site Search engine to boost conversion are

  1. Intelligent product sorting: Making sure the products are displayed in descending order of what is most trending to least, to increase CTR to product pages
  2. Popular Searches – Retailers display “Popular Searches” to influence first-time visitors before they search.
  3. Auto-Complete – Predictive auto-complete makes “Searching” intuitive, easy & visual, especially on mobile.
  4. High search relevance and coverage – Online visitors should discover all the relevant products if they search or browse at the store.
  5. Search Merchandising: Allowing online retailers the ability to curate the search results, to also include external insights known to them
  6. Synonyms – Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets.
  7. Query stemming – Shoppers are likely to ask queries with suffixes E.g., Reclining vs. Reclinable; Wool vs. Woollen.
  8. No Results Recommendations – Almost 14% of visitors who search are likely to leave due to “No Results”. Product recommendations for queries not matching the search index will reduce the page bounce rate.
  9. Spell Check – 3% of mobile visitors are unlikely to find products due to spelling mistakes
  10. Personalization: Having the ability to showcase unique search results catered to each visitor for the same query, based on their personal interest

Comparison of various Site Search providers and their features*

Tagalys SearchSpring Nextopia Klevu Attraqt CLERK.IO
Monthly Pricing starts @ $89 $499.951 $3951 $199 ** $89
Pricing based on Visitors ** ** Searches ** Searches
Conversion Optimised Sorting
Synonyms
Typo/Spell Check
Search Suggestions
Auto-Complete
Query Stemming
Boosting **
Partial Search Matches
Products Pinning ** **
Search Redirects ** **
G2Crowd Rating (out of 5.0) 4.8 4.8 4.2 4.0 4.0 4.5
Inclusive pricing along with other solutions

Final comments – Over to you

Rated 4.8/5.0 at G2, Tagalys Search also provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches. Why penalize the online merchant when we provide excellent search experience, that increases the average searches per visitor. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.

So what are you waiting for?  Start your 28-day free trial today!

 

Other eCommerce solutions from Tagalys include ‘Product Listing Page Merchandising’ and ‘Product Recommendations’. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors. 

Check out our G2 Crowd reviews to know why eCommerce retailers around the world love TagalysSign up for a free 28-day trial of Tagalys and we take care of the rest! You can also schedule a demo here to know more about Tagalys.

*Comparison as on November 04, 2019  **Data publicly not available as on November 04, 2019

 

Posted in e-Commerce General eCommerce Site Search

The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. 50% of the total online sales in the coming years will be grabbed by the global eCommerce giants like Amazon, Alibaba, eBay, etc. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats also build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Sendinblue is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free.

Another great tool to check out is SendX. It is an extremely intuitive and affordable Email Marketing Software and a great Mailchimp Alternative. SendX allows you to send unlimited emails with every plan and pricing tiers. On top of that, you can also use their powerful rules-based automation and create bigger email marketing campaigns. And they’ll make sure you never get stuck thanks to their 24×7 Live Support. Paid plans start at $9.99/mo.”

Personalized Recommendations 

Recommendation carousels are product suggestions that are unique to each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General

When should retailers merchandise search results at their Magento or Shopify online store

Posted on July 12, 2019 by


There are three gateways in an eCommerce store across which visitors discover products. They are 

  1. Site Search 
  2. Category or Collection Pages 
  3. Product Recommendations

Of these, ‘Site Search’ is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are likely to click on products within the first 3 pages of any listing page, including search. This is where merchandising techniques help retailers grab the visitor’s attention and trigger their interest in the products.

Merchandising is the art of displaying products in the desired order to engage the visitors.

When should retailers merchandise the search results?

Marketing Requirements Retailers merchandise selected search queries when they want to promote particular products related to the query. These products can be pinned within the top results so as to gain the visitor’s attention. E.g., you may have a promotion with a particular brand that requires you to promote those products on top of search results when they are part of the mix. 

External Trends –  Intelligent search engines, use internal store data to determine what is trending. Sometimes external factors also influence consumer purchases and need to be considered within an online store. E.g., A celebrity wears a certain brand or design of dresses and it becomes trending on twitter. In this case, the merchant will promote those dresses on top of search results, even though it is not yet trending within the online store.

How should retailers merchandise search results?

Promoting products: For a particular search query, retailers have the option to pin/promote one of many products for a desired period of time. 

(Search query merchandising using Tagalys)

 

Redirection: For a particular search query, retailers have the option to redirect the visitor to another page within the site that already meets the desired product sorting of the retailer.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Magento Catalog Search No results page

Posted on December 18, 2017 by


.No matter how awesome your search engine is, there are going to be instances where you will show the visitor “No products were found for that query”, or the world knows it a “No results page”. Our data shows that typically less than 4% of all search queries show this message. This 4% can be further broken down by the type of query. Let’s assume monthly search volume is 10000, hence 400 queries have no product results to show.

In these 400 search queries, 50 of them are tied to content related searches like “Order number”, “FAQ”, “Size graph”. The other 350 are tied to queries where Tagalys would have shown products if the retailer carried them. It is these 350 queries that we now tackle with product recommendations on the no results pages.

Why Product Recommendations

At Tagalys, we realize that almost 99% of the visitors who ended up seeing the “No results” page, were first-time visitors. These visitors either do not have a clear understanding of what is being carried by the retailer or are just browsing. Hence the product recommendations, are a quick way to keep them engaged. This is very much productive than showing a message, which gives them no opportunity to interact further.

Hips & curves no results page

Which Product Recommendations

At Tagalys, we started with showcasing Best Sellers, New Arrivals, Top Viewed & Trending. The strategy behind these recommendations was to quickly give the visitor an overview of what is being carried by the retailer. We did not choose the personalized recommendations, as it works best with data. But with limited or no data, it might actually be a turn off than a source to continue engagement.

Now you can leave the “No results” page without any change. It will not negatively impact your conversion rate, but showing product recommendations can only potentially improve your conversion rate marginally. We say marginally cause it will only impact the 4% of visitors that are exposed to this page. With Tagalys, we leave no stone unturned to help you improve your conversion rate.

You can also track the impact of the “No results pages” with our reports, to validate if they help increase visitor engagement & conversion.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.
Posted in e-Commerce Product Recommendations eCommerce Site Search

Spell Check, Auto Correct, Error Tolerance – How important is it for Site Search at your Magento or Shopify store?

Posted on November 22, 2017 by


Any Search product for e-commerce at a bare minimum will provide an autocorrect or spell check feature, even though they do not provide analytics to determine what is trending at your store. Is it because Spelling correction is more important that data analytics of your search data? Absolutely not.

Purpose of Spell check

Like a human, a spell check feature is enabled to ensure that when a visitor types/asks for an erroneous search term (Chrestmas, Skerts, Phenes) or a correct search term (Chrestmas, Skirts, Phones), the search engine shows them the same results.

Hygiene factors

Like any product you purchase, there are certain bare minimum requirements for a Search product to qualify as one. Spelling correction is one of them, along with features like keyword stemming, Dynamic Filters and Live Catalog Updates. We call them hygiene factors, cause as retailers you would have thought about these requirements and would have integrated the same if your time permitted at the least amount of time & cost. You should not pay extra, just for these features in a Search product.

Development effort

If you are a small e-commerce store, you can integrate an open-source spell check library readily available online, to meet these hygiene factors. At Tagalys we do not boast about our spell check feature, cause it is very subjective to determine how much revenue increased at our customers, because of a spelling correction.  We also feel that with the predictive suggestions, we provide in our search product, it leaves little room for error, as visitors tend to choose from suggestions than type a full search term. We also feel that customers who want to use Tagalys ONLY for our spell check feature, are probably early in their journey as online retailers, not understanding that spell check will not change their bottom line.

Business Impact

We have read from sources on how Spell Check has to potential to increase revenue up to $3M. This might be a bit stretched. This is because of a few reasons,

  1. Less than 2% of overall search terms require a spell check
  2. Many “No results” pages happen as visitors search for compounded words as separate words e.g., Men’s Wear, Polka Dot, Strap Less, etc., No spell check library in the world including that of Amazon.com, can detect and convert search results for compounded & uncompounded words into the same search results. There are other ways to address this and spell check is not one of them.
  3. In order for a Spell check engine to add $3M in revenue, you have to assume the visitors who made the spelling mistake will not buy or search again for the same term in the correct spelling. Then, you need to have around 600K searches with typos a month, converting at 5% with $100 per transaction, to hit this mark. This also means that assuming 2% of your search terms are erroneous, you will need to have close to 30M searches a month for this benefit to be worth $3M.

Verdict

Spell check is a hygiene factor for the search product at your e-commerce store. It should NOT be a show stopper or a key decision influencer, If you are anywhere near the 1m searches a month, your decision on a good search product should be around how it analyzes data & how the analysis of search data can improve search conversion.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

You can learn more about Search from Tagalys at https://www.tagalys.com/products/e-commerce-site-search/

Posted in eCommerce Site Search

Relevance only ecommerce Site Search is passé. Increase revenue with Intelligent Search results

Posted on October 30, 2017 by


Humans have the attention span of a goldfish

Or less. Time Magazine & Microsoft reported in May 2015, that “The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain.” If this is the state of online visitors, you need to think before deciding what products to show your visitors, cause they will lose interest in 8 seconds and you will lose a sale.

Get Smart

Site search is a high-value funnel for online visitors. Visitors who search are more likely to convert to customers than those who browse. Then why is your site search engine, dumb? Yes, you read that right. If you have a site search engine that spits out all products just because it matches the query (keyword relevance), your search engine is not thinking and you are losing on revenue.

Get Tagalys

Search engines like Algolia, Swifttype and others, are known for very fast search results. But what is the point in eCommerce, when you have 8 seconds to help your visitors find something of interest? Consider a search query like “Dresses” or “Sofas”. These generic searches will contribute to over 605 of your search volume and each of these searches will results in over 100 products per query. What do you show? These queries are driven from mobile devices and now, you have only 2 products per scroll. Thats over 50 scrolls to see all the products in for that query.

This is why you need Tagalys, to analyze data, learn from it and predict what products are most likely to sell for that query. Show results for any search query, where products are sorted by the probability of Sale. Tagalys Search also offers other value-added services like Search suggestions, Popular Searches, Pinned Searches, Merchandising, but the core of what we do is determine sort orders for products to ensure what shows on top has a higher probability of Sale.

Tagalys also applies the same data-driven approach across all our APIs so you can ensure your visitors engage with the products that are most likely going to bring you a customer. We apply our data-driven approach across Site Search, Product Recommendations & Product Listing pages. If you want to go one step further, we also apply personalization, which is the ability to understand what products are most likely going to appeal to each unique visitor.

Signup for a 28 day free trial and find out for your self. No credit card required. Let the numbers speak for itself.

Posted in e-Commerce General e-Commerce Personalization eCommerce Site Search

Magento 1 & 2: Increase ecommerce SEO traffic using Intelligent Product Listing pages

Posted on October 25, 2017 by


High-value organic traffic at any e-commerce store is the most efficient way to reduce customer acquisition costs. This improves your path to profitability. At Tagalys, many of our clients use Intelligent Product Listing pages and get the added benefit of ranking high on search results for keywords that are on these product listing pages.

What was most fascinating is that the keywords on these product listing pages showed in the top 5 SERP results consistently across all clients. So we did some research on clients to see common factors that led to ranking high on SERP. We also noticed that clients, whose Tagalys powered product listing pages ranked high on SEO, also had an SEO expert adding the right elements on these pages directly and ensuring the pages were listed on the site map and on a landing page. The reason why there were listed on the sitemap, landing page or anchored on the home page, was to have a search engine bot, index this page, collecting all the details, thus allowing it to calculate a relevancy score for the keywords mentioned on the product listing page.

Before we get into the details, here is a brief video on Intelligent Product Listing pages

The below elements are features available in Intelligent Product Listing pages which can be directly utilized without having to add details to your e-commerce platform

Bounce rate:

Probably the most important metric that helps sustain & improve the SERP ranking of a product listing page but often overlooked. In order for bounce rates to be low, organic visitors need to visit another page like a product page or another listing page once they view your product listing page that showed in SERP. You need to know what products to showcase, to want your visitors to click on them.

Most online stores, spend time on the SEO hygiene factors that we list below but do not have any idea what products to showcase on the page. They tend to sort them by some basic sort orders like new arrivals, most popular, best sellers without understanding or evaluating if this sort order will lead to high CTR from the product listing page to the product page itself. This sort order is the core competency of Tagalys, as our TRENDING sort order, orders products on the page by calculating the probability of sale, based on the historical data of how visitors are engaging with products at your store.

From a search engine standpoint, high bounce means the traffic it sends does not find the page interesting thus to protect itself, it will start removing your page from the SERP to show other pages that have lower bounce rates.

Page Title:

Always have your search keyword as part of the page title starting with a verb e.g., Buy Maxi Dresses between $999 and $1499, Shop Diamond Rings with Rubies etc., Visitors seeking to visit an e-commerce store are more likely to use a verb in their query vs. a visitor seeking to know more about content sites.

Url component:

Having the search keywords as part of your URL also helps increase the relevance of the product listing page to be found in the search index. Keyword density and availability of the keywords closer to the domain name in the URL are critical in the relevance index for search engines

Page Heading:

Not always required, but helps with SEO, to further re-enforce the keyword relevance in the product listing page, leading to better ranking on SERP.

Description:

It is important to have a specific description of a page and not a catch-all, as that can lead to higher bounce rates which also affects your SERP ranking. For example, if your product listing page is about Maxi dresses, ensure the description talks about the maxi dresses and not what it can be paired with like peep-toe shoes, pearl jewelry, etc., This is because if a visitor searching for pearl jewelry stumbles upon your page for maxi dresses since “pearl jewelry” as it was in the description, they will leave the page thus increase the page bounce rate. This low conversion metric, reduces the rank of the page thus limiting visibility in future organic search results.

Meta keywords & Meta Description:

While there is some value in having these fields with relevant keywords, we have seen that they do not play a significant role in SERP rankings. If you have good content listed in the title, URL & description, it would be sufficient for meeting high relevance scores for the search keywords in question.

All of the above variables can be easily entered & edited by e-commerce teams, without having to modify this on the backend of your platform.

Domain ranking:

All of the above works well, assuming your domain has higher authority in the SEO world. For this, search engines like google report on a domain score that looks at variables like your page load time, mobile-friendliness, 404 redirects, etc., Hence if this basic hygiene is not met by your store, that could lead to a lower score on SERP, as your domain is ranked low by the search engine.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

You can also read more at Intelligent Product Listing pages here.

Posted in e-Commerce Product Listing pages

Algolia Search vs. Tagalys Search

Posted on October 11, 2017 by


Do you want the fastest Search (Algolia) or really fast Search (Tagalys) that increases your conversion & revenue?

At Tagalys, we obsess about improving product discovery at our retailers. How do we ensure visitors click on more products from search results or how do we ensure they find the most relevant products in the first 3 scrolls. To our customers (online retailers) Site Search under 100ms to ensure scores are calculated and products sorted by what is most likely to sell, to help with end conversion is an acceptable trade-off. Read our testimonials to know more.

Algolia

Algolia is a brilliant product, incredibly fast and ideal for database searches. But does solve the needs of e-commerce search? Which is to learn what products are more likely to sell and optimizing your search results by showcasing products that are more likely to increase conversion for that query.  Here is a quick comparison of the two with data researched on October 1st, 2017

Tagalys Algolia
Search Personalization Starts at $900/mo Starts at $2500/mo
Localized Search results Yes No
30 days Reports & Analytics Starts at $49.99/mo Starts at $2500/mo
Default sorting Trending Relevance
Merchandising results Yes No
Display Popular Searches Yes No
Modify Popular Searches Yes No
Pricing based on Usage tiers Records + Indexing
Reporting period 30 days @ $49.99/mo 30 days at $2500/mo
Speed < 150ms < 50ms
IT/Tech heavy No Yes

*mo – Month, ms – Milli Second

With inbuilt analytics, Tagalys by default sorts search results based on what is trending. Trending is the analysis of visitor engagement data across the entire site to predict the best selling products for any search query, based on historical engagement data. It collects data utilizing Tagays analytics for site-wide engagement, understands engagement pattern and determines Trending scores for all products. It continues to learn and improve these scores as visitors interact with the site. We also analyze data patterns across segments or for each visitor, to personalize search.

Limitations in Elastic Search

Algolia, on the other hand, has gone on record and said “Elasticsearch is a wonderful tool for Big Data analytics, but it is very difficult to reach a good relevance with it on database search. You can try to add some logic on top of Elasticsearch or try to reorder manually results for some queries, but it’s tedious work that continuously needs to be tuned. Algolia, on the other hand, focuses on getting a very good relevance with minimal configuration. While not optimal for all use cases, it makes it particularly appropriate for database search”. The tedious work is what Tagalys has solved for online retailers giving them an out of the box solution, with simple installation.

Conversion Percentage in Tagalys

Both Tagalys & Algolia also cover some of the basics of eCommerce search like showing suggestions with autocomplete, spell check & live product synching. Our core lies in the post-click analysis to keep learning from patterns and update trending, personalization or localization scores, so the products displayed in search results are more likely to convert.  So if we can help you with improving your conversion at less than 100ms, happy to show you a demo anytime.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now or signup for a free 28-day trial.

Posted in eCommerce Site Search

Magento Catalog Search for e-Commerce: Pros and cons

Posted on April 4, 2017 by


Site Search within your eCommerce store is a way for your visitors to tell you what they want. If you show them the right products, it increases the likelihood they will become customers. You can Signup Now or continue reading.

Site Search can be configured in Magento, but there are some serious limitations. This depends upon how serious you are about converting visitors who search into customers.

Product Sorting in Search Results:

This is the holy grail of search results. What top products do you show for a search query within that site/segment/visitor. Your visitors will NOT scroll more than 2/3 pages to find a product of interest. In Magento Search, which works purely on relevance does NOT consider the engagement analytics within your site. It cannot determine the best order of your search results. This means, you as a business owner have no control over what products are displayed to visitors, your best-sellers could be on page 6, new products that have a higher probability of sale may never show on top and you have no influence to influence with your visitors.

Tagalys Site Search for Magento on the other hand considers visitor engagement analytics that ensures the products  (new or old) shown for any search query have the highest probability of conversion and also gives you as a business the ability to modify those results based on internal business needs like a promotion, event, etc., by using Search Merchandising and Pinned Searches.

Easy Configuration:

If you visit System > Configuration > Catalog, you can easily choose various Search settings like “Like”, Full text” or “Combined”, Enable Popular searches & Search Suggestions. This is probably the only real advantage with the inbuilt Search from Magento.

The Tagalys extension for Magento search can take about 1/2 hour on average to install and is auto-setup. Not bad, but still about 20 minutes more than Magento.

Search Suggestions:

While easy to set up, it is not configured to how consumers are used to shopping on an Amazon/Walmart or leading eCommerce companies. Suggestions run from historical searches, but they are not grouped or prioritized for visitors click through and also lead to pages with no results. Tagalys is geared for predictive suggestions that will never lead to a “No Results” page and have the best engagement. Below is a Tagalys example

Suggestions - dresses

Popular Searches:

While easy to set up, it is also not prioritized and calculated on a periodic basis to show the top N searches for the site. Searches are not grouped, hence you can find suggestions like “Dress” & “Dresses” one after the other as the queries and not processed internally and cleaned. These suggestions are also not validated to see if the resulting search page has results or not. Tagalys is geared for prioritized Popular Searches, which will never lead to a “No Results” page and have the best engagement, with added capabilities to modify these Popular Searches and promote your own to address business needs. Tagalys example below

tagalys popular searches

Spell Check:

Not something to write home about, but this is also not available in Magento Catalog Search. Tagalys offers this be default in FREE and PAID plans. Example below:

auto correct

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Site Search for eCommerce – Why you need it?

Posted on January 28, 2017 by


A few of our readers asked us to share more details on the basics of why they need to have Site Search. They have a multitude of reasons ranging from fewer SKUs to less monthly visitor traffic. Hence they feel it may not be important. So in the interest of these readers, let’s get back to the basics.

Interested and want to skip reading – SIGNUP NOW and see your visitor engagement improve.

What is Site Search for e-commerce?

When you visit a physical store with the intent to buy something, there is a good chance you talk to the store assistant. You share your intent (Search query) and he/she replies with whats available (Search results) with options (Filters) to drill down. This is the basic real-world experience that a site search engine is expected to provide an online visitor

site search shopping assistant

No matter how many SKUs your store has in stock. There will be always visitors who have no time and want to ask/search for what they seek to buy. Our data suggest between 5% to 15% of your visitors will prefer to search Vs. browsing listing pages to discover products. Now while the numbers may be small, these visitors contribute to almost 20% to 40% of the overall revenue. More details about these benefits can be found here.  Interestingly, we noticed that in the 5% to 15% who search, almost 60% of that data came from visitors on a mobile device. On a mobile phone, only 2 to 4 products are visible per scroll. Menus are also mostly hidden. Hence Search is the fastest, easiest way to discover products.

How I wish you could see the raw data to be fascinated at how online visitors engage in retailer stores in today’s mobile world. But if Search was not a critical path to revenue, why do the leading eCommerce store globally place an emphasis on it? Why do they clearly provide a call to action on their header across all pages, inviting visitors to search? This ancillary data should make you think about the same needs for your business. Interested already – SIGNUP NOW and see your visitor engagement improve.

walmart search

And the why behind this push to make visitors search are the benefits. We have spoken earlier on the benefits of good site search but thought we back our claims with some masked data to validate these claims.

 Fashion retailer – Client A

search benefits 1

 Food retailer – Client B

search benefits 2

Jewelry retailer – Client C

search benefits 3

As you can see from the data, no matter the size of the retailer, there are always visitors that want to search and when delivered with great search experience become customers. Search conversion is always 2x or more than conversion across other listing pages. This not only helps improve overall conversion rate but also improves cart value, revenue per visitor, time to transact therefore overall revenues. Do not wait until its late and forego revenue. Start with a free plan from Tagalys if you have less than 5000 searches a month and deliver the best search experience and improve your business metrics almost instantaneously. Increase profitability.

We will soon be talking about the different types of site search engines and what may be most applicable to you. one size does not fit all and we at Tagalys have an engine that is best suited for your business.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search