Tag: Mobile


eCommerce Site Search – Relevant, Trending or Personalized – Whats right for your Magento or Shopify store?

Posted on February 1, 2017 by


Site search is a cash generation engine when done right for your eCommerce business. But assuming you do have an engine in place, what should it do for you? Search engines are aplenty and at Tagalys we offer 3 versions for retailers to choose from. Retailers can choose the best version that suits their business needs. If we equate Tagalys to a Mercedes Sedan (a bias I have over the BMW), we can rank the technology behind our search engines. They are like, Relevant = A class, Trending = C class and Personalized = S class. The technology that drives the order of the search results is the biggest differentiator across these three versions. There are a few minor aesthetic differences as well. So let’s dig in deeper. Please note that the search results are universally accurate across all 3 versions. The impact of product sorting in search results is the standout difference here. Interested already – SIGNUP NOW

Relevant search results = Mercedes A-class

This is an entry-level search engine, most suitable for retailers with less than 10,000 monthly visits.  Tagalys also offers a free plan for this engine. This version of the engine will still show you accurate search results for any simple or complex search query, but it does not have the ability to personalize results (visitor analytics) or sort results by what is trending (site analytics).  You might still consider opting for the C class or S class models, but based on our data analysis across existing clientele we have some average user engagement metrics that point out that this engine is most likely to give you better ROI than the other two. But if your average cart size ($50) or percentage of visitors who search (5% – 10%) far exceeds industry benchmarks, you might want to consider the other engines. We also acknowledge that if you are a smaller business you will be starting out with low mobile traffic, acquiring analytics data and visitors are getting to know more about your online store. This a great starter engine to help you tread the waters of online commerce.

Trending search results = Mercedes C class

This mid-segment engine is ideally suited for retailers above 10,000 visitors a month. Retailers at this size start showing patterns in data as the volume of data shows patterns on what products have the best engagement. With this engine, besides showing accurate search results regardless of search query complexity e.g., dress, maxi dress, Zara maxi dress, Zara cotton maxi dress, Zara cotton floral maxi dress, the engine considers historical engagement analytics across the site to determine the best sort order for search results that increases the probability of conversion. This engine should be used as a bare minimum to sort search results that are most likely to sell. This is done based on engagement data from the entire site. These results will appeal to your larger audience but not everyone because individual preferences are not considered in product sorting. Hence while this engine may cost more than the A-class, it is more likely to convert more visitors to customers. Hence ROI for this engine starts to make sense when you have high traffic leading to high search volume.

Personalized search results = Mercedes S class

The top line of our engines is ideally suited for retailers who attract over 50% of traffic coming in via mobile devices and where this traffic is mainly composed of return visitors. Why? Return visitors have shown interest in your retail business. They will share hard and soft data on their intent. As a smart retailer, you can make sense of this data. If your return visitors are primarily engaging with your commerce store via a mobile device, there is a good chance almost 55% may bounce after the first 30 seconds (Refer Hubspot). These visitors get to engage with 2 to 4 products per page screen in a mobile device. In order to find products that are personally relevant to them, they are then expected to filter, sort, scroll and invest their time in product discovery. When you already know what their intent is., how do you keep them engaged in the first 30 seconds?

Return mobile visitors

This is the key driver for search personalization. Because menus, filters, and sort options are typically hidden from the mobile interface to reduce clutter. This user interface leads most visitors to scroll through the results and prefer frictionless experiences. And the longer a visitor scrolls to find a product of interest, increase the probability of bounce. So to keep these visitors engaged, the personalized search results from Tagalys, consider visitor specific engagement data to showcase results that are personally relevant to each shoppers persona. The objective is to generate visitor interest to click on a product, to engage. Please note that there is a direct correlation to product views and customer conversion rates.

Our analysis with personalized search shows almost 68% of the clicks to a product page happen within the first 4 pages of search results. Hence showing the most relevant personally products, on topper unique visitor increases engagement. Increased product engagement from search results leads to higher search revenue.

There are many more fine details that differentiate the workings of each engine and there are a few cases not outlined here, where a mid-sized retailer might still want to use a personalized search engine.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Interested already – SIGNUP NOW and see your visitor engagement improve.

Posted in e-Commerce Personalization eCommerce Site Search

Personalization – Making your eCommerce store visitors feel LOVED has never been easier!

Posted on December 21, 2016 by


Signup now to improve your visitor engagement and save time reading the article. Or read and signup at the end.

The journeys we find most memorable and wonderful are often the ones we take with people who make us feel truly special.

In this article, we cover how your e-commerce visitors can enjoy a journey of a lifetime on your store when you personalize every aspect of it. It can be made a one they remember for days. In fact, even they would share with their friends and recommend to folks they care about.

But first, exactly what do we mean by personalization here? Is it simply just greeting folks by their name? Or showing them products that other people viewed after viewing a particular product. Luckily for e-commerce store owners and customers, personalization has evolved into something way more. Personalization can be made powerful, predictive and well personal than other techniques.

 The Advent of Personalization 2.0

Much like your favorite in-store sales personnel in the world, Jamal, today’s personalization tool is highly iterative, contextual, and real-time. The engine is based on artificial intelligence. And thus constantly learns and updates itself on each visitor based on their interactions. The engine also understands each visitor’s counterparts, thus making each interaction more personal, special, and intimate than the previous one. All this is delivered with no scope for human errors and with much perfection and precision.

So, what are some of the highly essential and relevant variables, whilst personalizing a visitor’s journey?

Your Shopping Persona:

Everybody Loves Jamal!

Everybody Loves Jamal!

 Much like Jamal, who would notice your ensemble the minute you walk into the store to decide what kind of products to recommend to you. A robust engine tracks the journey of a visitor and extracts insights about their visitor based on how they interact with your store.

And just the way Jamal would recommend different outfits to someone who wore a fun, blingy, high street outfit from Zara and someone else who wore an understated ensemble from Chanel. The engine would show distinct results for those who engage from an iPhone 7 (More premium, upscale products) looking for “Dresses”, as opposed to someone who is interested in “Dresses” using a regular smartphone (Products that would appeal to a price-sensitive audience.)

Further diving into this concept, if a new visitor from Manhattan entered an e-commerce shoe store during peak winter, she’d get very different results from a similar visitor from San Diego.

Explicit Surveys or Questionnaires

To understand the persona of your visitor, one way to get started is by incentivizing them to fill out out a survey before they start shopping. A great example of this is the Naked Wine site. It woos its visitors by offering them 30 dollars to take a quick survey so they can create the perfect drinking persona!

In case of a site that focuses on one particular category such as a smartphone that has a wide range in terms of pricing. A good idea could be to quickly ask for a budget range and then create a selection accordingly. Similarly, according to the category of the e-commerce site, similar variants can be made in terms of size, gender, and more.

nakedwine-survey

Visitor interaction

Another way to understand your visitor’s shopping persona is my implicitly tracking their interests via a robust analytics engine. Much like once you go to your favorite brick and mortar store and Jamal your favorite sales personnel takes into account your personal tastes and preferences, the engine also partly bases its subsequent recommendations, listing pages, offers, etc next time you enter the store on your past behavior and actions. It remembers the ankle-length boots that you added to cart but didn’t eventually buy. It also won’t forget that you spent a couple of minutes browsing that exquisite leather phone case but were pretty non-committal on it or that golden moment when you finally bought a black bomber jacket. (You badass, you!)

visitor product interaction

Visitor segmentation

And while the engine tries to understand your shopping interest and persona, it is also making a note of other people who might be similar to you in their shopping persona. It starts predicting what products that might interest you but are yet to be discovered by you.

shopper segmentation 

The objective of creating shopping personas is to ensure personal relevance in any interaction between your visitors and the store. Improving personal relevance increases the conversion rate from a listing page (impressions) to a product page. More product views per visitor increase the probability of sale conversion. Where can the actionable insights from a personalization engine be applied for an eCommerce store?

ONSITE ENGAGEMENT

Onsite channels in brick & mortar are similar to in-store sales, service, and promotions. Interactions that happen between visitors and your business within the walls of your store. In this eCommerce world, this is equivalent to

SITE SEARCH, LISTING PAGES, RECOMMENDATIONS WIDGETS, BANNERS & COUPONS

Over 90% of the interactions that lead your visitors to view products will happen across these channels. By extracting actionable insights from a personalization engine and applying it to these channels, each visitor will be catered a unique shopping experience. They will be engaging with products that are personally relevant to them or someone similar to them. We had discussed earlier how the mobile-first interaction by visitors has led to the attention economy. When visitor interaction with products in these channels becomes personally relevant, you keep your visitor engaged. It allows them to patiently discover products that appeal to them and finally convert to customers.

OFFSITE ENGAGEMENT

Offsite channels in brick and mortar would be similar to sending out direct mailers, promotional SMSs, etc. Basically anything outside the walls of the store to bring your visitors back to your store. In the eCommerce world, these are equivalent to

MOBILE NOTIFICATIONS & EMAIL

Channels like mobile notifications and email. are the lowest cost to build re-engagement. Today, most online retailers send out mass notifications and emails that reach every user in the store and may or may not be relevant to them. This spam-like behavior has led to emails being confined to a separate tab in your inbox. Sometimes users also turn off notifications on mobile phones. This leads to low click-through rates (CTR), reducing the visits generated back to the online store from these channels.

By considering the shopping personas generated by a personalization engine, retailers can not only save cost by sending notifications/email to the relevant users but also increase CTR that leads to improved conversion rates & revenues.

Also, read about the 4 personalization tactics to improve sales at your Magento or Shopify eCommerce store.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

The need for personalized search in your Magento or Shopify eCommerce store

Posted on December 20, 2016 by


eCommerce Search, Site Search or Product Search are a few of the terms that refer the experience of allowing a visitor quickly find a set of products that match a search query entered in the search bar within an eCommerce store. Search is the key revenue driver at the lowest operational cost for leading retailers across the world. Data recorded by Tagalys across clients shows that less than 10% of visitors use Search. But they drive anywhere between 30% to 40% of the store’s revenue. This is evident as leading retailers display a prominent search bar with a clear call to action, that drives visitors to search for products. Interested – Sign up now.

amazon search bar

walmart search bar

Site Search

Site Search is a product discovery channel that can deliver conversion rates almost 2X higher than regular listing pages. These numbers hold water only if you have the right engine and not based purely on keyword relevance (Search 1.0). Some of the other benefits of Site Search are reduced time to checkout, higher product views per visit and increased order value per customer. But there are many instances of online retailers giving little or no importance to the Search experience within their store. If you already know this, Sign up now and improve your visitor engagement.

Let’s take a step back and consider offline retail, cause online commerce is only an extension of offline retail. Hypothetically, you own this fabulous brand and open two stores in the same city. They have the same inventory (Product catalog), physical store format (UI) and display Merchandising (UX). But one has a shopping assistant and the other does not. The store with an assistant will deliver more sales and the amount by which it improves will depend on the aptitude of the shopping assistant. Most visitors with an intent of purchase will interact with the salesperson – “Do you have shoes?”, that leads to relevant questions “What brand, size, color?”, resulting in products that best suit the query. This is what Search 1.0 for eCommerce is expected to do. Understand what your visitors seek (Search query), ask relevant questions about that query (Filters) and show products (Search results) that match the query (No usage of data analytics).

Personalization in Site Search

Then came along a smarter shopping assistant (Search 2.0) who started to consider what was sold, what products were viewed and visited the dressing room. With this intelligence, products shown not only match the query but also consider store analytics to support the increase in sales probability. But today, a salesperson remembers you, knows what you like or what someone with your shopping persona may like. He will show you products for the same query based on individual persona data. Ensuring products shown are not pushed based on store data, but personally relevant to you as it is based on individual shopping persona data. This is Search 3.0. Interested – Sign up now.

shopping assistant in store

The rise of Search 3.0 or personalized search is driven by the “Attention Economy” and the rise in mobile-first discovery. Almost 60% of visitors engage with an eCommerce store via a mobile device, they are on the move, pressed to time and prone to distractions. Personalization of Search improves visitor engagement as it makes Search a personally relevant experience.

So if you think intelligent or personalized search will boost sales for your eCommerce business, start considering the following

  1. Make vs. Buy
    • What will be the lost revenue over 8 to 10 months by not installing intelligent or personalized search
    • What will be increasing in operating costs when internal resources are deployed to build the same inhouse?
    • What will be monthly recurring cost (hardware, software and human resources) to build, maintain and continue keeping abreast of the best in technology?
    • What should I budget every month to gain access to reliable intelligent or personalized search almost instantly?
    • What uplift in sales will a 3rd party Search solution offer my eCommerce business
  2. What will be increased in visitors who search, if I make the search bar more prominent with a clear call to action and resulting increase in revenue if my search conversion were to improve by a minimum of 50%?
  3. What will be the increase in cash flow if visitors become customers faster?

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Why is Personalization required in eCommerce?

Posted on December 5, 2016 by


“You wanna be where everybody knows your name. And they’re always glad you came.”

The catchy and relatable theme song from the beloved sitcom Cheers, applies as much to a bar in the Land of the Red Sox- Boston in the ’80s, as it does today in a retail storefront or an eCommerce site or an app.

Whether you’re buying…

A classy LBD that carries you from work to drinks after

A classy LBD that carries you from work to drinks after

or A trendy fashion bracelet for your favourite niece

A trendy fashion bracelet for your favorite niece

or A royal love seat for your formal living room

A royal love seat for your formal living room

Or really pretty much anything else. No matter if you buy it on 5th Avenue or in a Flea market. Don’t we all just love it, when a seller recommends us stuff we’re sure to like, right from the second we walk in? It makes us feel so important, excited and wanted.

Just think about it…

You just walk into your favorite swanky boutique and are delighted by the reassuring presence of your favorite sales associate, Jamal. The man just knows when you’re buying a shirt to hide the pounds because you haven’t seen a gym in 3 weeks and he shows you just the shirts that could camouflage your flab er extras without any delay. Or snarkiness. He also notices when you have been working out as the beast and want to obviously strut your stuff! You’re a classic, understated, subtle kind of guy and you like to show it in how you dress. Jamal totally gets that. All classic blues, blacks, greys, no flashy red and green stuff. Not even at Christmas! He knows just the stash to hook you up with. The minute, no wait, the second you walk into that store.

Everybody Loves Jamal!

Everybody Loves Jamal!

“BUT WHAT’S ALL THIS GOT TO DO WITH INCREASING MY WEBSITE CONVERSIONS BY 200%, HUH?” You ask as the angry, puzzled Ecommerce site CXO/Marketing Dude/Founder frenetically looking for answers on getting the ka-ching going!

Relax. We’ve got this.

You see, you turn to Jamal for your clothing (and comfort) because he gives you exactly what you want. Without wasting even half a second on stuff he knows or can sense you wouldn’t be super enthusiastic about. Based solely, on what you’ve shown interest in browsing or purchasing in the past. Jamal observes well, remembers better and analyzes best.

Welcome to the world of Personalization!

Yes. eCommerce personalization. That’s exactly what your customers want from your store when they shop online. They want a kindred ninja who just reaches into the depths of the soul and simply gets them and gives them what they want without them having to even articulate it.

That’s exactly how online behemoths such as Amazon have managed to not only catch up with but also surpass a 50- year old brick and mortar stalwart like Walmart. Because Amazon with its tremendous technological and analytics know-how could literally preempt what your next intended purchase would be. Because in a slightly creepy, yet absolutely incredible way they could tell you what you really needed. Even before you knew you needed it!

That’s why Shop Direct, the UK’s leading multi-brand online retailer personalizes the entire home page for each of its customers with 3.5 million different pages, and offers the most personalized online shopping experience ever, which by the way has led to Shop Direct’s underlying pre-tax profit soared by 43.6% to £150.4m in just 53 weeks since the execution of its personalization strategy.

That’s just some of the crazy competition your e-commerce site is against. From brick and mortar stores as well as eCommerce giants such as Amazon, Shop Direct, Alibaba and more who have won customer delight and loyalty through their bespoke services for one and all!

So, where does your eCommerce site stand with respect to making visitors feel this wanted and cared for?

BECAUSE. YOU. NEED to personalize the customer experience. Not just to thrive but survive.

Still, need more reasons?

Here are a few irrefutable reasons your site should be offering a personalized experience to every customer right now! These numbers just don’t lie!

These statistics arrived at after an in-depth survey conducted by Invespcro, reveal illuminating insights:

  • 48% of consumers spend more money when their experience is personalized.
  • 59% of online shoppers believe that it is easier to find more interesting products in a personalized store.
  • 90% of marketers believe that personalization is the future.
  • 56% of visitors are likelier to return to a site that personalizes.
  • 53% believe that retailers who personalize the shopping experience provide valuable experience.
  • 45% are more likely to shop on a site that offers personalized recommendations.
  • 59% of marketers experience great ROI after personalizing their online store.
  • 75% of consumers feel downright frustrated when the content on your site has nothing to do with them

unhappy customer

  • It’s been reported that 84% of customers would no longer buy from an organization that failed to take account of their preferences and purchasing history.

nothanks

So if you’re not personalizing the customer experience, you’re basically alienating the people that matter most to you if not in fact literally asking them to piss off! The consequences of annoying them, you see are dire! Because you probably WON’T get a chance to make amends. Ever again.

No wonder then that according to expert research and estimates, by 2017, 89% of marketing leaders expect customer experience to be the primary basis for competitive differentiation.

Welcome to the new World (4”) Wide Web

www

The latest DeviceAtlas statistics on the most popular screen sizes show that 4-inch phones are the most popular in most countries including the likes of the UK, France, Germany, Italy, Australia, Japan, and the USA. (Thank you, iPhone 5 and 5s!)

According to a Google study quoted by Smart Insights, 48% of users start any research they make on a mobile device by using a search engine. This figure is actually lower than for desktop users showing the importance of mobile-optimized websites and apps. More and more smartphone owners use their phones to make purchases online. According to a study by Internet Retailer “2016 Mobile 500”, in 2015, U.S. mobile commerce sales have totaled $104.05 billion, up 38.7% from $75.03 billion in 2014.

And whilst the Internet is getting faster, our attention span has gotten even smaller than that of a goldfish. (Less than 15 seconds, FYI!) Thanks in no small way to the mobile revolution. Your eCommerce store has less than 15 seconds to get the attention of visitors that stop by! Your store is under a lot of pressure to perform! It needs to show empathy and compassion towards your attention-starved audience. It needs to show them cool and relevant stuff according to very different, individual ideas of cool and relevant.

You’ve got to cut the B.S about not being able to please everyone. Because now you have to. All the way to the payment gateway.

  • You have to show Jenny a landing page with silver, backless dresses. The kind she was interested when she visited last time. She looked at many such dresses, didn’t quite get to the finish line. Maybe this time she’ll be sold!
  • Marco was shopping for Christmas presents last evening. Save him time and show him what’s personally relevant to him and he will most likely become a customer at your store before your competition grabs him.
  • And do pop in to say Hi to Reuben who was searching for celebrity autobiographies. Delight him with the latest in success and inspiration and he will pay you in cold, hard cash.

Your Possible Objections…

  • “But we don’t have the Amazonian budgets to create personalization tools in-house! (Pardon the cheesy pun, we’re upset)” you say.
  • “We’re not a physical store, there’s barely any human interaction when folks are online. How do we offer such super personal recommendations?”
  • “Yeah, we’re way ahead of you. Spoken to vendors in the personalization domain. It costs too much! Doesn’t make sense right now at this scale.”
  • “The ROI won’t justify the expenses. It’s just not worth it even if it is within the budget.”
tagalys is your secret sauce

Now Listen!

Tagalys could effectively increase your conversions by as much as 200%. The top reasons why retailers should consider Tagalys

  • Super-easy to implement
  • Economically viable and also has a Free, No-Obligation trial
  • Tagalys is proven to have excellent ROI for sites just like yours (Read our customer testimonials)
  • Friendliest of them all other solutions.
  • IDEAL for all eCommerce categories. From books to phones. From clothes to cookware.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization