Tag: Ecommerce site personalization


Personalized stores for Magento and Shopify retailers to improve conversion

Posted on September 4, 2019 by


Every one of us has a unique interest and preference in the food we eat, the clothes we wear, the gadgets we use, the movies we watch, etc.  People who shop online also have their own interests, and their browsing pattern reveals the same. Each visitor’s browsing behavior is unique and different from that of the rest. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the online store to display unique products to each visitor based on their interest. The store records the actions of each visitor and delivers tailor-made results to each visitor. In online stores, personalization can be provided through recommendations, site search, and personalized stores.

What is a personalized store in eCommerce?

A personalized store is a collection of curated products based on a visitor’s interest displayed as a listing page or recommendation widgets. They reduce product discovery time and hence improve visitor engagement.

How personalized stores work in Amazon?

Amazon is a global leader in eCommerce and its success story is definitely a lesson for the retail world. Amazon makes a personal appeal and brings the visitors repeatedly to its store. The personalized store provides readily available suggestions tailor-made to the visitor based on their past browsing pattern. 

This personalized space has dynamic widgets such as ‘Related items you viewed’ , ‘Inspired by your browsing history’ etc. As stated, they reduce the time to discover products and easily trigger the visitor’s interest to purchase them.

Tagalys’s My Store

‘My Store’ is a completely personalized space that displays product listing pages based on the interest of each visitor. Retailers report online visitors who enter “My Store” convert at a 4X higher rate than the overall site conversion. 

‘My Store’ gives Magento and Shopify retailers an opportunity to create personalized space similar to the Amazon store, without a large engineering investment.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

Effective Ecommerce Merchandising Strategies that Drive Higher Conversions

Posted on July 29, 2019 by


merchandising strategies

 

Not too long ago, merchandising only meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift.

But with eCommerce taking the world by storm, merchandising had to be reinvented. No longer do you have a physical store to display a sign in the window to attract a customer. While offline merchandising seems like a whole different ball game, there are many aspects of it that correlate to eCommerce. Taking some of the old and finding some new, we’ve listed out a few ways you could effectively use merchandising techniques to increase conversions for your business. 

 

Pay attention to your home page display 

While your customers may not necessarily land on your home page, the entrance to your business needs  to make the best impression. Through data analysis, you can truly know your customer and what they would like. For example, if you’re selling antique furniture, you might want to keep your home page more delectable with a focus on “home”. But if you’re selling funky accessories, you might want to jazz up your page to make it vibrant and fun. Remember what is unappealing to one customer need not be unappealing to another. You need to understand who you’re catering to, for example, a camping equipment site would need peace and calm, but to sell sports shoes, you’d need to keep it young and energetic.

Your home page should display products that would interest your customer. Remember, customers no longer have the time or patience to navigate through a complicated site. Keep things simple, easy to find, and ensure you offer products relevant to them. 

 

Use search results to your advantage

How you configure your site search can make a remarkable difference in your visitor’s experience. Tweaking your results page to display visuals rather than just a text list would give customers a better experience. Apart from that, it’s important to display relevant products in the search results. 

Taking it a step further, offering similar products that might interest the customer in the same price range can drive up your conversion rate and your Average Order Value (AOV) as well. One way you can do this is by showing customers the top-selling products in the same category.

By using site search enhancement services like Tagalys to optimise your site search, you’ll see a boost in conversion rates.

 

Sequencing 

In a physical store, as a retailer, you would arrange your products in a way that would not just be visually appealing, but would also enable the customer to sort through your collection easily. Products that you know don’t sell too well wouldn’t be up front because you know it isn’t your best. New arrivals, best sellers and trending products would take the spotlight. 

In eCommerce stores as well, sequencing plays a significant role in getting customers to buy. While smaller stores may be able to spend time in arranging products manually, if you have bigger stock or a large catalog, it would be next to impossible. You would need help to automatically sequence products based on different attributes. 

For example, if a customer wants a white long sleeve shirt, your page should be able to display all products that have been tagged with these attributes. Learn about sequencing and the best ways to go about it before implementing it on your site.

 

Personalising experience 

When you’ve been a regular customer at a store, and the staff or owner recognizes you, it’s a feeling all customers enjoy. This is because – be it a restaurant or an apparel store – they know what you like, they know what you bought before, and they offer you discounts and special treatment. Just how do you replicate that in your online store with no support staff?

Ecommerce stores are able to do this by displaying products “Based on your past purchases.” A business should recognize the traits of different customers such as the price point at which a particular customer is purchasing products. What kind of products are they looking for? Are they putting quality over price or vice versa? 

For example, an online grocery store would know the monthly grocery pattern of the shopper based on past purchases. Offering them an option to just buy things from their usual shopping list would enhance their experience as they wouldn’t have to spend time searching for these products every time. 

 

Complementary Products 

This tactic can greatly increase your sales simply because you suggested products that go well with the one the customer is purchasing. Also known as cross-selling, you can prompt the customer to look at other products they might be interested in, or would need with the product they are purchasing. 

For example, if a customer is buying a yoga mat, you can suggest fitness clothes, yoga bricks/blocks, an exercise ball, healthy food products – basically things that go with the other product and complement the lifestyle of the buyer.

 

Wrapping Up on Merchandising

Developing a strong foundation with merchandising enables you to strengthen the core driving force of your business. You can spend thousands on advertising and getting people to your site, but once there, you need to bring your A game and deliver! 

 

“Advertising moves people toward goods; merchandising moves goods toward people.” – Morris Hite.

Merchandising is all about presenting the right goods to the right people at the right price. When you get that right, you’ll flip the seesaw bringing your bounce rate down and pushing your conversion rate up.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search Uncategorized

The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. 50% of the total online sales in the coming years will be grabbed by the global eCommerce giants like Amazon, Alibaba, eBay, etc. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats also build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Sendinblue is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free.

Another great tool to check out is SendX. It is an extremely intuitive and affordable Email Marketing Software and a great Mailchimp Alternative. SendX allows you to send unlimited emails with every plan and pricing tiers. On top of that, you can also use their powerful rules-based automation and create bigger email marketing campaigns. And they’ll make sure you never get stuck thanks to their 24×7 Live Support. Paid plans start at $9.99/mo.”

Personalized Recommendations 

Recommendation carousels are product suggestions that are unique to each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Personalization and its application in online shopping

Posted on June 24, 2019 by


People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the system to display unique products to each visitor based on their interest at the store. The system records the actions of each visitor and delivers tailor-made results to each visitor. Although Personalization is widely used in fashion retail, it also works well in other eCommerce verticals with large catalogs & purchases are made within a few visits. Personalization reduces time to discovery & improves visitor engagement.

The most popular personalization channels at an online store are across ‘Recommendations’, ‘Site Search’ and ‘My Store’.

1.Recommendations

These product recommendation carousels are unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements.

(Single carousel recommendation widget that displays personalized results)

(Multiple carousel recommendation widgets that display personalized results)

2.Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Hence personalizing the search results have provided great improvements in conversion rates for leading retailers.

 Search results personalized for visitor A                                               Search results personalized for visitor B

Tagalys personalizes the search results by collecting & analyzing click-stream data by visitor and sorts results by products of interest that are specific to visitors.

3.My Store

Almost every human that has shopped online, might have come across Amazon’s personal Store for its users.

(Amazon’s My Store)

‘My Store’ is an end to end completely personalized space that displays personalized product listing pages by the interest of the visitors. The products in ‘My Store’ are based on the visitor’s shopping interest. Online visitors who enter “My Store” convert at a 3X higher rate than Search. My store, eases the product discovery process, ensuring only products relevant to the visitor’s interest are visible.

‘My Store’ is also available to merchants using Shopify or Magento from Tagalys.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their Magento and Shopify online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

4 Personalization tactics to improve sales at your Magento and Shopify eCommerce store

Posted on April 21, 2019 by


The problem with showing your customers generic product results is that you run the risk of pushing your customers towards decision paralysis. A significant portion of your visitors become frustrated that they cannot find what they’re looking for.

That’s exactly the problem that personalization helps to address. Personalization in eCommerce refers to the customization of a buyer’s retail journey to ensure that he/she finds only the most relevant product to choose from. Through personalized merchandising, you can use a user’s data and their previous behavior on your site to show them products relevant to their interests.

With the future of retail stores and online retail heavily depending on personalization, here are a few personalized merchandising strategies that you can follow to improve your Click Through Rates (CTRs), and therefore your sales.

1. Emailers

Companies that do not employ a personalized email strategy risk exposing their customers to generic products which may be of no interest to them. This can actually do more harm than not sending your customers any email at all.

A great way to ensure that your users keep coming back to your store is to send them personalized and relevant emails tailored to their interests. Engagement via email can include simple follow-up messages. Introducing products the customer might be interested in, relevant offers and more.

2. Recommendations

With brick and mortar stores and early eCommerce stores, customers didn’t have the luxury of an exclusive display of their favorite products, for obvious reasons. A “generic” experience rarely results in high customer satisfaction, as most stores discovered.

Today, online retailers have the capability to provide personalized recommendations on every page of your store. Search results can even be sorted personalized to suit each of your customers’ unique tastes and requirements.

In addition to showing your users filters and sort options based on time of product arrival, cost, rating, and brands, you can go one step further by showing them products they are more likely to find useful. By using this simple technique, you can help your users make faster and easier buying decisions.

3. Personal Stores

With most companies, personalization starts and ends with showing recommended products as described above. But to break the clutter and bring a whole new dimension to personalization, several leading eCommerce stores now offer their customers their own online store.

A personal store typically consists of a dedicated page for individual users. They display products they have previously viewed, and additionally, other products that are likely to be of interest to the user. This completely eliminates the virtual labor that your customers have to go through to find their way to the products that they are most likely to buy. Since time is of the essence to your customers, you are also helping them save time by making it easy for them to browse their favorite products. Amazon’s ‘My Store’ displays products each user has viewed and ones they may be interested in, in an exclusive personal page.

While setting up a personal store might seem like a daunting task, you can use powerful tools like Tagalys’ Personalized Product Sorting, which will help you automate the entire process. The tool uses machine learning to constantly improve its output. It ensures that the personal store you create for your customers remains truly personal and highly relevant.

4. Notifications

Before push notifications, companies had to rely on newsletters and messages to catch their customers’ attention. Both ineffective ways to get a user to re-engage with an online store after they have exited it.

With push notifications, you can give your customers a nudge about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. The right products and offers can encourage your users to make immediate purchases – if your users know they exist.

Use available data to create user segments that work and push smart custom notifications, on smartphones or desktop. This increases their purchase intent. When personalization, notifications, and offers come together in the right way, they create a great sense of immediacy.

The easier you make product selection for your users, the more likely they are to come back for more! Investing in intelligent solutions that can automate the personalization process for you. emails, recommendations, personal stores, and notification – can go a long way in helping you improve customer retention, and in turn, sales.

At Tagalys, we are all about helping you get to the point where your eCommerce store becomes the preferred destination for your buyers. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

Amazon My Mix: Personalized e-commerce shop increases product views and conversion

Posted on October 16, 2017 by


Amazon, started a version of a personalized store called My Mix, in June 2017 to help visitors save time and find products quickly. The one common trend across every online store globally is that over 60% of their visitors engage with the store via a mobile device. This changes the expectation of behavior as visitors on mobile devices have more urgency than visitors on desktop. They are typically on the go and get to see only 2 to 4 products per screen. So should you design a separate site for mobile visitors? No. Applying a personalization engine will address this challenge and a personalized store ensures visitors are more likely to stay longer at your store.

What is a personalized store?

Personalized stores from Tagalys, collect every signal left by visitors across your site to learn more about their interest and predict what products they might be interested in. This API collects data from online retailers via a Tagalys analytics file. This requires no additional work from clients to send the data and applies real-time 1:1 personalization to create a personalized store in real-time.

Visitor benefits of a personalized store

While the benefits are applicable across devices, we feel the personalized store is more suited for mobile users. Because it allows them to engage with an online store in a frictionless manner. For example, if you have shown interest in midi skirts and maxi dresses, instead of having to navigate back to the categories and restart your browsing experience, the personalized store would already have that available for you. This saves you clicks, time and the efforts to start your experience. It is like the store reorganizing its aisles for each visitor vs. having each visitor walk across the static store each time to restart their shopping journey.

Retailer benefits of a personalized store

Since the retailer now has the ability to dynamically reprioritize what products & categories to show each visitor based on their unique interest we have seen the following KPIs improve at the store.

  • Engagement or reduction in bounce rate
  • Product views per visitor
  • Product views per session
  • Add to carts per visitor
  • Conversion rates that are 3X better than other product discovery channels

How do you signup for Personalized Stores from Tagalys?

Signup as a new client at Tagalys and install any of our extensions to your platform. Contact the Tech Support team from Tagalys and request them to enable Personalization for your store, as this API is not enabled by default. Our team will study your product catalog & configuration and work with you the determine the best-personalized setup for your store. This process should not take more than 24-48 hours to be completed. Tagalys reports will also showcase the live data on the impact personalization brings to your store. This can help you determine if personalization from Tagalys is right for your business.

Posted in e-Commerce Personalization

Personalization – Making your eCommerce store visitors feel LOVED has never been easier!

Posted on December 21, 2016 by


Signup now to improve your visitor engagement and save time reading the article. Or read and signup at the end.

The journeys we find most memorable and wonderful are often the ones we take with people who make us feel truly special.

In this article, we cover how your e-commerce visitors can enjoy a journey of a lifetime on your store when you personalize every aspect of it. It can be made a one they remember for days. In fact, even they would share with their friends and recommend to folks they care about.

But first, exactly what do we mean by personalization here? Is it simply just greeting folks by their name? Or showing them products that other people viewed after viewing a particular product. Luckily for e-commerce store owners and customers, personalization has evolved into something way more. Personalization can be made powerful, predictive and well personal than other techniques.

 The Advent of Personalization 2.0

Much like your favorite in-store sales personnel in the world, Jamal, today’s personalization tool is highly iterative, contextual, and real-time. The engine is based on artificial intelligence. And thus constantly learns and updates itself on each visitor based on their interactions. The engine also understands each visitor’s counterparts, thus making each interaction more personal, special, and intimate than the previous one. All this is delivered with no scope for human errors and with much perfection and precision.

So, what are some of the highly essential and relevant variables, whilst personalizing a visitor’s journey?

Your Shopping Persona:

Everybody Loves Jamal!

Everybody Loves Jamal!

 Much like Jamal, who would notice your ensemble the minute you walk into the store to decide what kind of products to recommend to you. A robust engine tracks the journey of a visitor and extracts insights about their visitor based on how they interact with your store.

And just the way Jamal would recommend different outfits to someone who wore a fun, blingy, high street outfit from Zara and someone else who wore an understated ensemble from Chanel. The engine would show distinct results for those who engage from an iPhone 7 (More premium, upscale products) looking for “Dresses”, as opposed to someone who is interested in “Dresses” using a regular smartphone (Products that would appeal to a price-sensitive audience.)

Further diving into this concept, if a new visitor from Manhattan entered an e-commerce shoe store during peak winter, she’d get very different results from a similar visitor from San Diego.

Explicit Surveys or Questionnaires

To understand the persona of your visitor, one way to get started is by incentivizing them to fill out out a survey before they start shopping. A great example of this is the Naked Wine site. It woos its visitors by offering them 30 dollars to take a quick survey so they can create the perfect drinking persona!

In case of a site that focuses on one particular category such as a smartphone that has a wide range in terms of pricing. A good idea could be to quickly ask for a budget range and then create a selection accordingly. Similarly, according to the category of the e-commerce site, similar variants can be made in terms of size, gender, and more.

nakedwine-survey

Visitor interaction

Another way to understand your visitor’s shopping persona is my implicitly tracking their interests via a robust analytics engine. Much like once you go to your favorite brick and mortar store and Jamal your favorite sales personnel takes into account your personal tastes and preferences, the engine also partly bases its subsequent recommendations, listing pages, offers, etc next time you enter the store on your past behavior and actions. It remembers the ankle-length boots that you added to cart but didn’t eventually buy. It also won’t forget that you spent a couple of minutes browsing that exquisite leather phone case but were pretty non-committal on it or that golden moment when you finally bought a black bomber jacket. (You badass, you!)

visitor product interaction

Visitor segmentation

And while the engine tries to understand your shopping interest and persona, it is also making a note of other people who might be similar to you in their shopping persona. It starts predicting what products that might interest you but are yet to be discovered by you.

shopper segmentation 

The objective of creating shopping personas is to ensure personal relevance in any interaction between your visitors and store. Improving personal relevance increases the conversion rate from a listing page (impressions) to a product page. More product views per visitor increase the probability of sale conversion. Where can the actionable insights from a personalization engine be applied for an eCommerce store?

ONSITE ENGAGEMENT

Onsite channels in brick & mortar are similar to in-store sales, service, and promotions. Interactions that happen between visitors and your business within the walls of your store. In this eCommerce world, this is equivalent to

SITE SEARCH, LISTING PAGES, RECOMMENDATIONS WIDGETS, BANNERS & COUPONS

Over 90% of the interactions that lead your visitors to view products will happen across these channels. By extracting actionable insights from a personalization engine and applying it to these channels, each visitor will be catered a unique shopping experience. They will be engaging with products that are personally relevant to them or someone similar to them. We had discussed earlier how the mobile-first interaction by visitors has led to the attention economy. When visitor interaction with products in these channels becomes personally relevant, you keep your visitor engaged. It allows them to patiently discover products that appeal to them and finally convert to customers.

OFFSITE ENGAGEMENT

Offsite channels in brick and mortar would be similar to sending out direct mailers, promotional SMSs, etc. Basically anything outside the walls of the store to bring your visitors back to your store. In the eCommerce world, these are equivalent to

MOBILE NOTIFICATIONS & EMAIL

Channels like mobile notifications and email. are the lowest cost to build re-engagement. Today, most online retailers send out mass notifications and emails that reach every user in the store and may or may not be relevant to them. This spam-like behavior has led to emails being confined to a separate tab in your inbox. Sometimes users also turn off notifications on mobile phones. This leads to low click-through rates (CTR), reducing the visits generated back to the online store from these channels.

By considering the shopping personas generated by a personalization engine, retailers can not only save cost by sending notifications/email to the relevant users but also increase CTR that leads to improved conversion rates & revenues.

Also, read about the 4 personalization tactics to improve sales at your Magento or Shopify eCommerce store.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

Why is Personalization required in eCommerce?

Posted on December 5, 2016 by


“You wanna be where everybody knows your name. And they’re always glad you came.”

The catchy and relatable theme song from the beloved sitcom Cheers, applies as much to a bar in the Land of the Red Sox- Boston in the ’80s, as it does today in a retail storefront or an eCommerce site or an app.

Whether you’re buying…

A classy LBD that carries you from work to drinks after

A classy LBD that carries you from work to drinks after

or A trendy fashion bracelet for your favourite niece

A trendy fashion bracelet for your favorite niece

or A royal love seat for your formal living room

A royal love seat for your formal living room

Or really pretty much anything else. No matter if you buy it on 5th Avenue or in a Flea market. Don’t we all just love it, when a seller recommends us stuff we’re sure to like, right from the second we walk in? It makes us feel so important, excited and wanted.

Just think about it…

You just walk into your favorite swanky boutique and are delighted by the reassuring presence of your favorite sales associate, Jamal. The man just knows when you’re buying a shirt to hide the pounds because you haven’t seen a gym in 3 weeks and he shows you just the shirts that could camouflage your flab er extras without any delay. Or snarkiness. He also notices when you have been working out as the beast and want to obviously strut your stuff! You’re a classic, understated, subtle kind of guy and you like to show it in how you dress. Jamal totally gets that. All classic blues, blacks, greys, no flashy red and green stuff. Not even at Christmas! He knows just the stash to hook you up with. The minute, no wait, the second you walk into that store.

Everybody Loves Jamal!

Everybody Loves Jamal!

“BUT WHAT’S ALL THIS GOT TO DO WITH INCREASING MY WEBSITE CONVERSIONS BY 200%, HUH?” You ask as the angry, puzzled Ecommerce site CXO/Marketing Dude/Founder frenetically looking for answers on getting the ka-ching going!

Relax. We’ve got this.

You see, you turn to Jamal for your clothing (and comfort) because he gives you exactly what you want. Without wasting even half a second on stuff he knows or can sense you wouldn’t be super enthusiastic about. Based solely, on what you’ve shown interest in browsing or purchasing in the past. Jamal observes well, remembers better and analyzes best.

Welcome to the world of Personalization!

Yes. eCommerce personalization. That’s exactly what your customers want from your store when they shop online. They want a kindred ninja who just reaches into the depths of the soul and simply gets them and gives them what they want without them having to even articulate it.

That’s exactly how online behemoths such as Amazon have managed to not only catch up with but also surpass a 50- year old brick and mortar stalwart like Walmart. Because Amazon with its tremendous technological and analytics know-how could literally preempt what your next intended purchase would be. Because in a slightly creepy, yet absolutely incredible way they could tell you what you really needed. Even before you knew you needed it!

That’s why Shop Direct, the UK’s leading multi-brand online retailer personalizes the entire home page for each of its customers with 3.5 million different pages, and offers the most personalized online shopping experience ever, which by the way has led to Shop Direct’s underlying pre-tax profit soared by 43.6% to £150.4m in just 53 weeks since the execution of its personalization strategy.

That’s just some of the crazy competition your e-commerce site is against. From brick and mortar stores as well as eCommerce giants such as Amazon, Shop Direct, Alibaba and more who have won customer delight and loyalty through their bespoke services for one and all!

So, where does your eCommerce site stand with respect to making visitors feel this wanted and cared for?

BECAUSE. YOU. NEED to personalize the customer experience. Not just to thrive but survive.

Still, need more reasons?

Here are a few irrefutable reasons your site should be offering a personalized experience to every customer right now! These numbers just don’t lie!

These statistics arrived at after an in-depth survey conducted by Invespcro, reveal illuminating insights:

  • 48% of consumers spend more money when their experience is personalized.
  • 59% of online shoppers believe that it is easier to find more interesting products in a personalized store.
  • 90% of marketers believe that personalization is the future.
  • 56% of visitors are likelier to return to a site that personalizes.
  • 53% believe that retailers who personalize the shopping experience provide valuable experience.
  • 45% are more likely to shop on a site that offers personalized recommendations.
  • 59% of marketers experience great ROI after personalizing their online store.
  • 75% of consumers feel downright frustrated when the content on your site has nothing to do with them

unhappy customer

  • It’s been reported that 84% of customers would no longer buy from an organization that failed to take account of their preferences and purchasing history.

nothanks

So if you’re not personalizing the customer experience, you’re basically alienating the people that matter most to you if not in fact literally asking them to piss off! The consequences of annoying them, you see are dire! Because you probably WON’T get a chance to make amends. Ever again.

No wonder then that according to expert research and estimates, by 2017, 89% of marketing leaders expect customer experience to be the primary basis for competitive differentiation.

Welcome to the new World (4”) Wide Web

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The latest DeviceAtlas statistics on the most popular screen sizes show that 4-inch phones are the most popular in most countries including the likes of the UK, France, Germany, Italy, Australia, Japan, and the USA. (Thank you, iPhone 5 and 5s!)

According to a Google study quoted by Smart Insights, 48% of users start any research they make on a mobile device by using a search engine. This figure is actually lower than for desktop users showing the importance of mobile-optimized websites and apps. More and more smartphone owners use their phones to make purchases online. According to a study by Internet Retailer “2016 Mobile 500”, in 2015, U.S. mobile commerce sales have totaled $104.05 billion, up 38.7% from $75.03 billion in 2014.

And whilst the Internet is getting faster, our attention span has gotten even smaller than that of a goldfish. (Less than 15 seconds, FYI!) Thanks in no small way to the mobile revolution. Your eCommerce store has less than 15 seconds to get the attention of visitors that stop by! Your store is under a lot of pressure to perform! It needs to show empathy and compassion towards your attention-starved audience. It needs to show them cool and relevant stuff according to very different, individual ideas of cool and relevant.

You’ve got to cut the B.S about not being able to please everyone. Because now you have to. All the way to the payment gateway.

  • You have to show Jenny a landing page with silver, backless dresses. The kind she was interested when she visited last time. She looked at many such dresses, didn’t quite get to the finish line. Maybe this time she’ll be sold!
  • Marco was shopping for Christmas presents last evening. Save him time and show him what’s personally relevant to him and he will most likely become a customer at your store before your competition grabs him.
  • And do pop in to say Hi to Reuben who was searching for celebrity autobiographies. Delight him with the latest in success and inspiration and he will pay you in cold, hard cash.

Your Possible Objections…

  • “But we don’t have the Amazonian budgets to create personalization tools in-house! (Pardon the cheesy pun, we’re upset)” you say.
  • “We’re not a physical store, there’s barely any human interaction when folks are online. How do we offer such super personal recommendations?”
  • “Yeah, we’re way ahead of you. Spoken to vendors in the personalization domain. It costs too much! Doesn’t make sense right now at this scale.”
  • “The ROI won’t justify the expenses. It’s just not worth it even if it is within the budget.”
tagalys is your secret sauce

Now Listen!

Tagalys could effectively increase your conversions by as much as 200%. The top reasons why retailers should consider Tagalys

  • Super-easy to implement
  • Economically viable and also has a Free, No-Obligation trial
  • Tagalys is proven to have excellent ROI for sites just like yours (Read our customer testimonials)
  • Friendliest of them all other solutions.
  • IDEAL for all eCommerce categories. From books to phones. From clothes to cookware.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization