Tag: ecommerce automation


Top Chat Software for Magento and Shopify eCommerce Stores 2019

Posted on November 28, 2019 by


chat software for Magento and Shopify eCommerce

Chat software helps replicate the sales staff of retail stores. These chat apps and chatbots provide an effortless channel for customers to connect with a representative when they need it.

Having a chat option is essential to an eCommerce store because it has the potential to turn visitors into paying customers. It also helps take care of grievance redressals and queries.

So integrating chat into your eCommerce store is no doubt beneficial. But in our world today, we’re spoilt for choice. Choosing the right becomes difficult simply because there are too many options.

Here, we take a look at 10 popular chat options available for your Shopify or Magento store.

Pandorabots

Pandorabots

A leader in the chatbot space, Pandorabots has a lot to offer. It has an open-source small talk library containing the top 10,000 chit chat inputs. So you don’t have to start from scratch. 

It also offers a free course on Udemy for anyone who wants to learn about the basics and best practices of crafting conversations using Artificial Intelligence. 

  • The app is multilingual so you can write scripts in any natural language. 
  • It’s built for those who don’t know coding as well as developers and web designers who do. 
  • It supports cross-channel support 
  • It’s voice-enabled to add speech-to-text or text-to-speech.

Pandorabots has a basic plan that’s free. Premium versions start at $19 per month.

Mochi Texting and Live Chat Support 

Mochi Texting and Live Chat Support 

This app is powered by Mochi.ai and enables you to provide your customers with quality support even on a small budget. 

It is a smart application that identifies customers who are moving towards or away from a purchase by analyzing their behavior like where they came from, what they’ve purchased, what they added to their cart. Based on the user’s actions, you can prompt them towards a purchase accordingly. 

The features we liked are:

  • It’s easy to install on Shopify as well as stand-alone sites. 
  • It’s got a well-designed user interface that makes it easy to use and navigate. 
  • You get access to web chat and text messaging. 
  • It has a centralized dashboard to view who’s on your site, their activity, and their conversations.
  • It records chat logs so you can review the previous conversation before launching a new one. 
  • It offers an off-hours contact form during your non-business hours. Customers can enter their name, email, and a message and you can respond directly to the email.
  • It offers a ton of customization options for your chat widget such as color to match your theme, user profiles, positioning, and custom schedules.

Mochi has a free plan that caters to single users for up to 500 monthly messages. If you want to upgrade, plans start at $15 per month.

Maxwell WhatsApp & Messenger Marketing

Maxwell has made it extremely easy to launch WhatsApp & Messenger support and marketing. It comes with pre-built chat and pop-ups. Maxwell claims that Shopify merchants generate 7-15% extra sales within 30 days of using the app.

  • It gives you access to pre-designed templates that you can use to power instant messaging.
  • Send notifications to recover abandoned carts.
  • Automate and schedule your messenger marketing campaigns.
  • Get real-time analytics from any device to keep track of your campaign performance. 

Maxwell is completely free to use regardless of how much volume you generate. For enterprise plans, you can contact them directly.

Provide support – Live chat 

Provide-Support

Provide Support gives you an easy way to serve your customers at the right time and guide them in their purchases. The app is easy to integrate into your eCommerce website even if you don’t have the technical knowhow. Some of the features that stand out are:

  • It’s easy to add to your website.
  • You can predefine your responses and also send files and images.
  • Accept chat requests and you can initiate a chat.
  • Customize the theme to suit your brand. 
  • Use one live chat account with an unlimited number of domains. 
  • It comes with an unlimited number of chats.

Plans begin at $8.25 per month. They have various plans depending on the size of your business. They offer a free trial for any package you choose.

ShopMessage

Shopmessage

ShopMessage is said to be trusted by over 12,000 brands. It enables you to add a chatbot to your site or on Facebook messenger. Here’s what we like:

  • It can be easily integrated into your eCommerce site. The setup process is quick and easy.
  • It has a drag and drop builder to create interactive conversations.
  • Customers can opt-in to receive your messages with a single click.
  • You can send messages to recover abandon carts, alert customers on ‘back in stock’ products and ‘price drops’. 
  • A dashboard to see the results of your chatbot.
  • It has a dedicated support team.

ShopMessage has a 30-day trial after which plans start at just $9 per month. 

Live Help Now

Live Help Now

Live Help Now is on a mission to enable eCommerce stores to create real relationships with customers. Their solution is simple yet effective.

  • It gives you access to live chat plus an FAQ dashboard to solve problems in real-time.
  • The AI technology can determine whether the customer’s interaction is negative, neutral or positive. 
  • You can provide SMS support to customers who prefer to text. 
  • It supports omnichannel interactions on live chat, text, email, and Facebook.
  • It automatically tags all chat and email inquiries.
  • You can generate custom reports that help improve your chat service.

Live Help Now works on an a la carte basis. You choose which services you want to avail of. It starts at $21 per month and comes with a 30-day free trial. 

Owner Listens

Owner-listens

This is a great tool if you want to interact with your customers via text or Facebook messenger. The team behind Owner Listens has considered the fact that in our world today, customers shift between devices and apps constantly. The latest iteration of the app makes omnichannel messaging possible. 

This app is slightly different from regular chatbots. Here, customers can send you text messages or IMs on Facebook. The owner listens and responds in order to improve your business, satisfy customers and respond privately to negative feedback. 

  • The dashboard gives you a real-time view of all messages sent to your business. 
  • It makes it easy to manage multiple locations. 
  • You can respond to messages using your phone or directly from the dashboard. 
  • It enables you to generate insightful reports.

Plans start at $30 a month with a 14-day trial.

Chatbot – Paldesk

Paldesk

The chatbot from Paldesk enables you to talk to your visitors and customers from one place regardless of how they connect with you. It supports your website, Facebook, Twitter and email. It gives you the tools you need to provide personalized support and follow-ups. Some of the features we liked are:

  • You can talk to visitors from the dashboard while customers use different channels. 
  • The setup is easy and very fast.
  • It’s customizable so you can tailor it to fit your brand. 
  • You can access Paldesk from your mobile phone, so you can chat with customers on the go. 
  • You can also integrate Paldesk into your business app.
  • It enables you to create, respond and resolve tickets from customers. 
  • There’s a predefined FAQ section to make responses faster and relevant. 

Paldesk has a free version. To upgrade, plans start at $14 per month.

Zebo

Zebo

Zebo is built to instantly create a Facebook Messenger chatbot for your online store. You can choose from plenty of templates to suit your industry. Zebo sets itself apart with automated natural language responses. You can set custom responses to reflect your authentic voice.

  • It uses plug-and-play templates that require no coding knowledge. 
  • You can choose to receive and manage orders, leads, and signups.
  • It enables easy notifications to broadcast promotions, updates, and offers. 
  • You can even collect payments through your chatbot. 
  • It gives you insightful analytics on engagements and user retention.

Zebo has a free demo plan. Their premium plans start at $19.99 per month. 

Reply.ai

Reply

This app automates your customer service from email and ticketing to live chat and messaging. With the power of AI, reply can provide your customers with the immediate support they need through multiple channels. 

  • It helps you identify and eliminate repetitive support tickets
  • Built on AI, the app can self-learn and self-improve. 
  • It’s fully customizable.
  • You can handover bot to agent seamlessly. 

Reply has a free plan and a free live demo. You’ll need to contact them for pricing options. 

Chatfuel

Chatfuel

Chatfuel is a leading platform for automated chatbots on Facebook messenger. You can automate your FAQs and reduce your support costs. 

  • No coding or previous experience is required to use the tool. 
  • You can engage with your customers 24/7 using chatbots
  • Warm leads can be transferred to sales reps.
  • You can add the bot to your landing page and payments page.
  • You can integrate your bot with Facebook Ads to drive subscribers to your bot.

There’s a free plan with basic features. Premium plans start from $15 per month.

Concluding Thoughts

Though all chat software on the market looks quite similar, they vary vastly in what they have to offer. So, we wouldn’t say there’s just one that’s the best. It’s recommended to see what each has to offer and which one would suit your business needs.

We hope this article was helpful in finding the right chat option for your online store. Next, we recommend checking out the Top Email Marketing Software to enhance your customer relationships and boost your business.

Posted in e-Commerce General

Top Email Marketing Software for Magento and Shopify eCommerce Stores in 2019

Posted on November 22, 2019 by


email marketing software for Magento and Shopify eCommerce

eCommerce stores emphasize email marketing as it has stood the test of time and become one of the oldest yet effective messaging channels.

Emails continue to deliver strong results for brands at an average return rate of $38 for every $1 spent. Statistics like this make email marketing enticing. But to hit these numbers, you need to design a good strategy and pick the right tools. 

In this article, we focus on the top ten email marketing tools available online that can be integrated with your Magento and Shopify stores.

What to look for in email marketing software?

When looking for the right email marketing service, first, let’s understand what makes this channel effective and what to look for in a tool:

  • Campaign and spam testing
  • Deliver without failures 
  • Reliable automation that does not falter 
  • Rich reports to track your progress and conversions 
  • List management
  • Templates that are mobile-optimized
  • Responsive customer support
  • A user-friendly interface 
  • Affordable plans with the option to scale
  • Reasonable sending limits
  • Option to embed surveys and feedback 

Based on these must-have features, we’ve picked out the Top ten email marketing tools out there for stores running on Magento and Shopify.

Top email marketing software for Magento and Shopify

 

SendX

sendx

SendX is a great marketing tool that enables you to design, schedule and track email campaigns. It’s also designed to help build up your email list by adding forms – inline and pop-ups – in emails and on landing pages of your website.

It also takes care of automated email sequences. This means you can also automate your messages to reach the right user at the right time.

What we love about this tool is its drag and drop editor that enables you to create professional-looking emails in no time. You can even add countdown timers and personalize buttons,

SendX has a 14-day free trial after which plans start at $7.49 per month. It’s a reasonable price to pay for the rich features it offers. 

MailChimp

mailchimp

Using this tool, you can create beautiful and professional emails. It comes with an easy-to-use interface with a drag-and-drop builder. This makes it a go-to email marketing tool for anyone.

You can store and manage all your media and files in Mailchimp’s content studio. This makes it easy to find images and other files that you need to create your campaigns. 

Emails are automated and customizable so you can reach the right person at the right time in the right way. The tool also gives you real-time analytics that helps you determine which campaigns and emails are working.

Mailchimp is great for newly-opened businesses on a low budget as it offers the basics for free. Other plans start at $10 per month.

Hubspot

Hubspot gives you access to email automation and tracking. It also provides insights into your contacts so that you can tailor your content to suit your customers better. This helps get more leads and conversions.

You can keep track of your emails, their success rate, recipient responses through the analytics feature.

Hubspot is free at the start and you can upgrade as your business grows.

Listrak

listrak

This tool is not just great for email marketing, but also for mobile and social media. It has a seamless system of cross-channel orchestration.

Emails can be triggered upon events like cart or browser abandonment, successful purchase, new product alerts, and all transactional updates.

It is built on smart technology that can include predictive product recommendations into your emails. Plus, it gives you insights into customer analytical data such as the customer’s journey and their action items.

Marketo 

marketo

Marketo is known for its seamless and smart interface that is loved by eCommerce owners. It gives you the ease of creating well-crafted emails in a matter of minutes. 

It comes with automated A/B testing wherein you can test two different versions of an email campaign with your customers. 

Plus, In-depth reporting helps you measure the impact and ROI of each email sent.

But what’s great about Marketo is that it integrates web. Email, social and mobile channels to give you a 360-degree view of your digital marketing efforts.

Marketo doesn’t have generic pricing plans. You would need to contact them to get a customized package and pricing for your site.

Firepush 

Firepush

Firepush enables effective communication with customers through automated and personalized emails and SMSes. It also supports web push and Facebook Messenger messages.

It includes several easy-to-use features that are designed to attract or welcome first-time customers and to increase conversions from existing ones.

With this app, you will have access to automated abandoned cart recovery emails (launching soon), personalized welcome messages, delivery updates, and promotional offers. Firepush is also gearing up to release abandoned carts email service.

Firepush is great for those looking for a free service. It’s free to install and you can send up to 100k emails for the first three months. You can upgrade any time you like.

Newsletters by Promo.ai 

There was a time when it took hours or even days to put together an average newsletter. With ECommerce stores operating in such fast-paced environments, newsletters tend to sit on the backburner for a long time.

Stores keep growing subscriber lists but don’t find the time to create and send out quality newsletters and marketing material. Newsletters by Promo.ai addresses this gap by enabling store owners like you to generate creative and personalized newsletters quickly.

A nifty feature of this app is that it automatically imports your products listed on Shopify, latest articles, recent news and the like. You can also auto-inject your logo and styles. This makes it extremely convenient and fast. 

With the free version of the app, you can generate newsletters, customize your designs and download them. You can add your logo, colors, and styles too. Your newsletters will be optimized for mobiles and browsers.

If you wish to avail of their email send service and remove the ‘Newsletters by Promo.ai’ branding from the footer, then you can upgrade to a paid plan. You can also manage unsubscribers in line with the Spam Act and GDPR. You can test for spam before you send ou the newsletter. 

What we love in the paid version is that analytics is integrated and it gives you the right tools you need to track campaign success and also discover trends for the future.

Promo ai

Personizely 

This tool is designed to help boost conversions by converting new visitors into contacts. Then converting the contacts into customers. It does this by including pop-ups, widgets and web personalizations on your site to draw in more subscribers.

It enables you to creatively add ‘subscribe’ pop-ups to your website to build your contact database.

You can get started for free, but after your trial period ends, plans start at $29 month.

MoonMail Autoresponders

Moonmail

This tool makes running an online store much easier by automating much of the emails that need to go out to customers. These are event-based emails like upon payment received, shipping or delivery. 

MoonMail Autoresponders can launch and manage the automated email system from your dashboard within minutes. It has premade templates for ‘How did we do’, ‘Payment is pending’, ‘Want to order again?, ‘Review product’. You can choose to use these templates, customize them or create your own.

What we love is that the entire order flow can be automated with just a click of a button. And you can check every activity of emails using Google Analytics.

Shopify stores get 50 free emails every month. Plans start from just $2 per month.

Abandoned Cart Alerts Pro

Abandoned cart alerts

Statistics show that on average, 75% of online carts are abandoned around the world. But sending out cart recovery emails can help get up to 11% of customers to come back and make a purchase. 

Developed by aitoc.com, the Abandoned Cart Alerts Pro tool automatically sends emails to customers if they add products to their shopping carts but don’t complete the purchase. 

You can easily add discounts or include free shipping to encourage customers to make the purchase.

The Abandoned Cart Alerts Pro extension will soon be free and will become a part of an email marketing suite of aitoc.com.

Concluding thoughts

That brings us to a wrap on the top email marketing tools eCommerce stores should be using. The usefulness of a tool will depend on your requirements. A quick analysis of which stage your business is in and what you need out of a tool can help you pick the right solutions for your business. 

If you liked this article, you’ll love what we can do for your eCommerce store. We tailor product displays and recommendations based on your preferences. At the same time, we use predictive technology to push what would convert the most and boost your business.

Posted in e-Commerce General

Why Legacy eCommerce Technology Just Doesn’t Cut it Anymore and How to Upgrade

Posted on November 13, 2019 by


Legacy eCommerce Technology

In the realm of eCommerce, you could take a short nap and wake up to realize the latest cutting-edge technology you’re using has become obsolete. That’s how fast technology is advancing.

Online store owners who set up shop 4 or 5 years ago and haven’t updated their platforms would have already fallen far behind. Running on outdated legacy eCommerce technology amplifies the risk of going out of business. You could be making a killing one day and have your sales drop by half the next if you’re not careful. 

Here, we address the innovations that took place in the last few years, the current trends and the upcoming developments to watch out for. 

Critical Innovations over the last 5 years

eCommerce was born in the 1990s and took a while to grow into what it is today. But there’s whole Grand Canyon between the technology then and now. Most of these innovations happened rapidly over the past five years. Here are 5 of the biggest developments that hit eCommerce in the last few years: 

  • Readymade eCommerce software – Back in the 1990s, store owners had to build their own software which required a whole army of developers toiling away for days on end. But now, with platforms like WooCommerce, Magento and Shopify, not only can you build an eCommerce site by yourself, you can also customize it to stand out from the rest.
  • Mobile Shopping – 49% of consumers shop on their mobiles. These handheld devices have become the world’s way to connect, shop, transact, bank, etc. And it is only growing to encompass more and more daily life activities. For an eCommerce store, this means you need to optimize your site for mobiles. If you haven’t done so already, you’re missing out on more than half of your potential business. 
  • Cloud hostingThe world is moving everything to the cloud from business data to personal photos. In eCommerce, cloud hosting means you no longer need to have your own physical server. You can say goodbye to all the problems that come along with managing your own server especially outages and the stress of fixing it.
  • Marketing toolsMany marketing tools have emerged that can be integrated with eCommerce or can be used independently. But these tools greatly support your business and can help you increase your visibility, your SEO rankings, run targeted advertisements, etc. This has enabled small and brand-new eCommerce stores to be able to run with minimal staff and expertise and compete with big names in the industry.
  • E-Wallets and Payment integrationsEasy options to make payments online grew in leaps and bounds on account of the need for seamless transactions. To keep up, eCommerce merchants need to provide a wide array of payment options such as credit cards, debit cards, wallets, net banking, and so on. 

Current Trends 

Here’s a list of 6 eCommerce trends that are currently in play:

  1. Lightning speed – The time it takes for your website to load is a top-ranking factor that determines how much business you’ll get. Customers are quick to jump to a competitor’s site if your site takes time to load. You need to constantly monitor your eCommerce site using tools like Google Insights to ensure you’re running at optimum speed.
  2. Omni-channel shopping – It’s just normal now to start shopping on a desktop, continue on a mobile a few hours later, and check out the next day on the desktop. Google found that 60% of users transition between devices while they shop. So, as an eCommerce store owner, you need to make this transition seamless. It’s imperative that the user’s shopping progress is reflected regardless of which device they pick up next.
  3. Cross-selling and upselling – Cross-selling is a technique in which you display complementary products that the customer might need based on their current selected. For example, if the customer has added a laptop to their cart, products they might need along with it are displayed such as a laptop bag/sleeve, a keyboard, and a mouse. In upselling, products relevant to the customer’s search query that are of better quality, technology or standard are displayed. We’ve mentioned these two popular techniques, however, there are many other ways to increase conversions and revenue that are currently trending.
  4. SEO marketing – SEO grew to be the number one channel of driving in traffic to websites, increasing visibility, and boosting sales. Google encompasses 98.53% market share in India. It’s a competitive struggle to get to the top of Search Engine Results Pages (SERPs) and staying there is even harder. But in eCommerce, SEO simply cannot be ignored. Companies have realized how much organic traffic can be driven in through SEO. While you need other marketing strategies such as paid, social media, and email working in tandem, you need to dedicate much-deserved attention to SEO.
  5. Chatbots – Chatbots are replacing a significant chunk of customer support as it automates much of the process. This saves time and expenses, all the while providing 24×7 support to customers. It helps redirect customers to the relevant information they need or are most interested in, thereby driving up revenue. Chatbots are easy to implement on an eCommerce site as there are many readymade tools available for it.
  6. Integration of machine learning and AI – From product recommendations to site search functionality, machine learning and artificial intelligence have already been deeply integrated into eCommerce. This has enabled online stores to offer customers exactly what they want when they want it.

Upcoming Innovations to gear up for 

Being prepared for what’s to come will help eCommerce stores keep up in order to survive. But staying ahead of the game and being innovative is what will enable an eCommerce store to dominate the market. 

Voice-assistants

Siri, Alexa, Cortana and the like have become a part of many households and are here to stay. Once we get a taste of voice assistance, it’s hard to go back to a time when it didn’t exist. Such technology will be used to assist shoppers in their journey from beginning to end .i.e., from opening the app all the way to check out.

eCommerce store owners need to start making their sites compatible with voice-assistants. They also need to enhance the shopping experience so that it’s seamless and easy. 

Virtual and Augmented Reality  

VR and AR bring the technology of 3D and CGI into the world of shopping. Customers will be able to shop in virtual stores and also interact with items, products, and salesforce. Customers will be able to see product reviews, details, pricing, and color variants inside the AR/VR world.

The idea of introducing VR and AR technology to eCommerce has already been experimented with and produced great results. According to Gartner, 100 million customers will shop using AR technology (both online and in-store) by 2020. 

Drone-droid deliveries

It was not too long ago when online shopping meant waiting for weeks for it to arrive. Now, customers find it hard to wait for anything above a day or two. Embracing automation one step further, eCommerce will soon see deliveries made by drones in the sky and droids on the ground. 

The delivery will not be limited to the customer’s house address or office address. It will instead be able to pinpoint the live location of the customer and deliver it.

Blockchain technology

Cryptocurrency has been rendered illegal in many countries for its lack of regulations. But the blockchain technology behind it has not been dismissed. It has huge potential in the future and is being enhanced by government agencies all across the globe. 

The technology will bring about a more secure online payment that has the ability to eliminate fraud. It will also help businesses maintain a genuine ledge of all digital transactions. Once online payments become rock-solid in security, we can expect sales to dramatically rise. 

Conclusion: Automation is Key and Data is Critical

On one hand, automation is the future of eCommerce. The more we can automate the better it is for business. 

On the other, data is extremely vital for the success of an online business. Data can show what’s working and what’s not. It can help predict future trends that will lead to better strategies and plans.

But eCommerce stores have a lot on their plate – merchandising, product sequencing, recommendations, payment gateways, security – the list goes on.

As an eCommerce site owner, you need to ensure you give your customers an optimal shopping experience:

  • There should be an option to site search for products they are looking for. 
  • Products displayed should be relevant to the site search or the channel they entered from (search engines or ads).
  • Products should be tagged, categorized, and sequenced to give customers choices of what they’d be interested in. 
  • Customers love recommendations on similar products, other products they may need, what other customers bought, and so on. It’s important to provide that. 

In a brick-and-mortar store, you could leave this up to the store manager and your salesforce. But with an eCommerce store, many of the platforms and tools aren’t equipped to give you control over these aspects.

At Tagalys, we understand the need for technology that will act as a virtual store manager and give you the salesforce you need. Our tool is designed taking into consideration the pain points any eCommerce business faces along with the ever-advancing technology of our world. The tool is data-driven as well so you can be sure it functions on what customers need and want.

We help you increase click-through rates, enable you to have control over what products are displayed, and finally, increase your conversions.

Take control, automate, and run a better eCommerce store. Upgrading to newer technology is well worth the effort. 

Posted in e-Commerce General

7 Key Automation Ideas for a Successful eCommerce Store

Posted on July 24, 2019 by


Tasks we thought only humans can perform are being taken over every day by automation or robotics. Driving full speed ahead, technology is changing our world with every passing second. But since it draws out personalization, where do we draw the line with automation when it comes to business?

On one hand, customers demand that their experience be smooth and quick. But on the other hand, a lack of personal touch drives them away. 

As your eCommerce business scales, tasks become more tedious and complex and you have more things to handle. It becomes difficult to do everything manually. You’re left with no choice but to automate certain tasks. 

Striking a balance between the two becomes difficult. For instance, while automating customer service with a chatbot, you need to know until wherein the conversation can you let the chatbot run, and where you need to turn it over to a customer representative. The key is knowing where to automate and where to keep it real. 

eCommerce Automation

We’ve got 7 ideas for eCommerce automation that will help you run your business smoothly without compromise to customer relationships.

1) Scheduling sales 

It’s human nature to love a good deal! With so much competition in the market, sales occur quite frequently now, and to top it off, stores let customers know that a sale is coming up in a few days or a few hours to build momentum! 

If you have price changes coming up – be it a small promotion or a gigantic sale – you need to predetermine the time period and the discount rate and automate the process. If you have a big enough store, it’s simply impossible to manually tweak prices when you want to go on sale. 

Once you automate the process, when the sale goes live, price changes are automatically rolled out. Flow by Shopify is one such tool that enables you to do this. This saves you a ton of work and brings down error rates.

2) Rolling out new products 

When you launch a new product or range of products, you not only have to handle putting it up on your website, but you also have the tasks that follow – publishing them on social media and other marketing and sales channels. Automating this process will save a ton of time and reduce the manpower required. This will help you bring down costs and also free up your schedule to focus on more important things.

There are tools available that allow you to preload your new products and have them automatically published on your store’s website, while it also rolls out onto all your sales channels. But remember, as much as we want to automate, when it comes to social media and emailers – it’s best to add a bit of personalized touch in them. You can try out tools like IFTTT that allow you to market products on multiple channels in a single go.

3) Managing out-of-stock products 

When you have a large catalog, it becomes hard to track inventory. There are apps that will allow you to automate inventory as well. When it comes to out-of-stock products, however, things become a bit more complex. Your marketing and advertising teams need to know not to promote these products until their back in stock. 

Imagine a potential customer sees an ad on Facebook for a product they are interested in, but when they click on it, they find out it’s out of stock. Not only do you lose a potential customer but you also wasted your advertising budget. 

So we think automating this area would make your business more efficient. When a product goes out of stock, it will automatically be unpublished and your teams would be notified so that they can pause promotions. Tools like Ecomdash and Contalog can help you manage inventory.

4) Reduce cart abandonment

Customers abandon their carts for various reasons. While for some it’s a personal habit to window shop and not to spend money on things they don’t need, for others, it’s because they realized they weren’t getting a good deal. No express shipping, surprise shipping rates, and complicated checkouts are some of the main reasons potential customers abandon the shopping journey. 

You can automate certain things in this stage of the journey to give the customer an extra push to buy. By adjusting prices during checkout and adding the reason – such as buying a combo, buying a certain quantity, discounts already applied – will give the shopper a sense that they are getting a good deal. You can also have discounts automatically applied to certain customers that have been tagged as “subscriber” or “gold member”.

Apart from this, if you are shipping globally, it goes without saying, showing the customers the rates in their own currency makes things much simpler. You wouldn’t want them doing calculations and conversions to figure out how much it’s costing them. 

Today there is a bunch of apps that have automated email features to send out reducing cart abandonment emails in order to save you time, and one of the most effective ones is an all-in-one marketing platform Growave. Its automated emails work as a reminder to purchase things that customers liked or will need in the future. For example, if your store’s visitor viewed any items and put them in a wishlist but never actually bought it, Growave will send a friendly reminder email about the items he liked. Those emails have a high rate of openings and usually turn a one-time visitor into a customer.

Growave is the all-in-one marketing platform that helps Shopify brands reach their audience, engage users and increase conversions with ease

5) Automating Payment Options 

What would we do without payment gateways? From only being able to use a credit card online, now we can shop with debit cards, internet banking, wallets, and so many more options! But not all options are available to all customers and all locations. 

You can automate your checkout to show and hide payment options to customers based on their device, location and order history. This makes it simpler for the customer and gives them options that make it easier for them to complete the transaction. Here too, Shopify’s Flow does the trick well.

6) Fraud Prevention

Compared to the chances of online fraud, shoplifting was much easier to contain. Customers, as well as businesses, face problems of fraud. 

Luckily now there’s a way of tracking it automatically. The market runs aplenty with anti-fraud products like Subuno, Riskified, and Signifyd. While scammers might be smart, you can be smarter. By using indicators and risk analysis automation, you can identify high-risk orders. This can be done by checking IP addresses, past patterns originating from the order location, customer behavior, and more. 

You can also automatically notify the security team to review the transaction. By doing so, you can reduce the risk of reverse charges and transaction disputes. This not only saves you money but also safeguards your brand image.

7) Identify and tag customers

It’s not an easy task to figure out which customer likes what. Through analytics tools, you can find out quite a few vital details about customers that will help you tailor your advertisements and enhance their experience. But it does require work on your end to identify and categorize customers. 

Well no more! It’s time to start automating these tasks. Based on a customer’s search, their source of origin, their time spent, their purchase history, their payment choice, etc., you can have them tagged into different segments. A tool like Metrilo can help you tag customers easily, and therefore, identify their needs so you can cater to them more efficiently. At the end of the day, as a business, the most important task is to keep the customer happy from start to end – with the goal of having them make a purchase and be a returning customer.

So there you have it! 7 ways you can automate parts of your business so that it runs smoothly. But wait, we have an added bonus! While there are so many things that can be automated in an eCommerce store, there’s one crucial thing we can’t leave out. While listing your products, you can’t spend hours on end arranging them and figuring out what’s best-selling, what’s trending, and which customer would like what! It’s simply not feasible and if you want to be successful, it’s just not an option to do it manually. There are services like Tagalys that use predictive technology to sort through your site and optimize your categorization and sequencing of products. This helps tailor and enhance your customer’s experience leading to a higher conversion rate.

It might take a bit of time to adjust to automation and you need to make sure everything works fine. We suggest you try it out in stages rather than implementing everything in one go! 

Once you’ve got these steps in place, you’ll have so much more time to focus on other things – like keeping that personal touch with customers! 

Posted in e-Commerce General

8 eCommerce Tips that Gives You More Control Over Sales and Conversions

Posted on July 24, 2019 by


If you own an eCommerce business, conversion rates should sit at the top rung on the ladder. If thousands of people visit your site and don’t buy anything, not only does this affect your revenue, but it will stunt your scalability as well. 

Conversion rate means the number of visitors who convert into customers, meaning they, ultimately, buy something from you. 

The eCommerce market is booming because customers prefer to shop online at their own convenience, and comfort. But a thriving market also means fierce competition. Customers are looking for the best user experience and will easily bounce from your site to another for two reasons:

  • They don’t get what they’re looking for 
  • They find something better elsewhere

You have just a few seconds to capture the visitor, give them the best experience by making sure they not only find the product they came for but also get the service they desire. 

eCommerce Tips

We see site owners do everything right and still struggle with conversion rates. So we’ve put together a list of 7 eCommerce tips you could implement to improve your site which will enhance the visitor’s experience and, ultimately, has a positive effect on your conversion rates.

1) Live Chat 

Providing your visitors with a Live Chat Support is a proactive step you can take to ensure your visitors get all the help they need. Since you can’t have salespeople walking around the store to help potential customers, you need to give them some options for them to reach out to you. This way, you ensure that they get answers to their queries and don’t leave the site due to a lack of information. 

If you choose to implement this, you need to make sure your customer representative is prompt to reply. You could use AI to ensure at least the first few responses are taken care of immediately till a representative can get to the chat. You can go even further and use an eCommerce focused conversational marketing platform. For example, Gobot has a deep Shopify integration, utilizing live chat and eCommerce chatbots, making it easy to proactively address website visitors and grow revenue.

A chat that keeps customers waiting too long can defeat the purpose of it. What customers are looking for is quick responses with accurate answers. 

2) Video Descriptions/Trailers

If you haven’t already done this, you’re missing out on conversions for something so simple. It’s a no brainer that potential buyers love descriptions. The modern-day customer likes to be well-informed. When it comes to online shopping, we can’t tell how it’s really going to look or feel. Customers go by reviews and your product description. 

Videos may work well for some products like video games, laptops, phones, etc.

You need to keep in mind what your product is and who your customers are. Keep your videos concise and short but include all the relevant information. Your customer is probably not going to stick around for a long slow descriptive video. Videos are a great way to get creative and connect on a higher level with your customers.

3) Cross-sell and upsell 

This might just be one of the most lucrative merchandising tactics. Upselling involves suggesting higher-end products, better versions or models to customers that might better fulfill their needs. Cross-selling displays products the customer might also like.

Before you introduce this to your eCommerce site, you should have a good understanding of your customers. You need to showcase products that are relevant to the customer’s search. This would help greatly improve your Average Order Value.

It’s human nature to always want a good deal. Showcasing “Frequently bought together” items with a better price can persuade customers to buy more.

Amazon saw a 35% rise in sales when they introduced upsell in 2006 with “Customers who bought this also bought this”. If done right, this is a sure shot at increasing conversions.

4) Messenger Marketing 

Even though Messenger doesn’t have the same reach as email, there is one area where Messenger performs better than any other digital marketing channel, and that’s engagement. Nearly all messages will be read and half of them result in a click. This results in immediate revenue increases. Typically, Messenger marketing apps report 7-15% sales increases within 30 days. Getting started with automated campaigns such as abandoned cart recovery could not be easier. For example, Maxwell‘s Messenger Cart Recovery app runs your campaign on auto-pilot and offers multiple ways to grow your subscribers.

5) Try different formats 

Sometimes you might be seeing low conversions simply because your format isn’t appealing, or it’s too chaotic. Just switching things up and getting a more user-friendly layout might be more effective than you think. Customers like things to be easily accessible and quick. 

You might just need to categorize your content better so that it makes it easier for customers to maneuver through your site and find what they want faster.

6) Shipping and packaging 

Customers have reached a stage of wanting it now. Many websites offer 1-day delivery options and customers are willing to pay more for it. Rather than going out to the store, they’d like it to arrive tomorrow or in the next few days. Getting faster shipping options can be tremendously helpful in convincing the customer to buy your products. 

Customers are known to abandon their carts when they see that the product is going to take a long time to arrive. They also bounce when they see high shipping charges and taxes. Unless you’re selling very niche or rare products, free shipping, needless to say, is always a boon. 

Apart from this, customers love custom packaging that stands out from others. Eco-friendly packaging is becoming wildly popular now. 

According to a study by Dotcom Distribution, 61% of shoppers were more excited about the product when they saw unique packaging. You’re likely to get more returning customers.

7) Don’t be afraid to boast

If your product is better than the competition’s, highlight the aspects that make it better. It’s best not to put someone else down, but there’s no harm in giving yourself a boost. 

For example, if you’re selling a battery that you have tested and proven it lasts longer than your competition, put it out there! Customers need to know what you’re better at. 

8) Try out A/B testing 

This is a way of comparing two versions of a webpage to see which one performs better. Also known as split testing, A/B is essentially a way of pitting two or more versions of the same page against each other and finding out which one works the best. By running these tests, we can simply eliminate guesswork. 

So even if it’s a product page or just a blog page, you can test out two versions of layout, format, title and see which ones the customer prefers. 

eCommerce can be a tough market to just survive let alone thrive. But playing the game right, strategizing your brand and products, and above all, catering to your customer’s every need can make you one of the top players. 

Remember, you don’t have a salesman at the front door or in the aisles of your store to greet and assist your customer. So you need to replicate the same service using other virtual methods. Tagalys enables you to have something like a virtual salesman. Using predictive technology, Tagalys ensures your website knows which products have high possibilities of conversions and displays it to customers accordingly. It also gives you control of curation, categorization, and customization. 

Once you replicate the duties of a great salesman on your online store, you can be sure to see customer satisfaction rise, and naturally, conversions will follow suit!

Posted in e-Commerce General

Three reasons why Tagalys powered product listing pages are likely to rank higher in organic search results for Magento and Shopify

Posted on July 5, 2019 by


The challenges in eCommerce are increasing every day and SEO is an important challenge faced by all. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, by increasing the visibility of a website or a web page to users of a web search engine. 

Retailers invest in a  lot of effort and money to improvise the user experience & interface of their online store but fail in bringing high volumes of recurring organic traffic to their store. This part is very important for retailers as it directly impacts customer acquisition costs. It also affects the profits at the online store. Product Listing Pages are a source of generating high volumes of recurring organic traffic to the online store. These pages are most relevant for online shoppers as it immediately gives them a choice of products to engage. Creating and maintaining product listing pages in Magento or Shopify stores is a tedious task. It also requires a lot of manual effort.

 

(Creating a custom sale page in 30 seconds using Tagalys)

 

Using Tagalys retailers can create product listing pages in seconds & its visual merchandising capabilities completely enhances the experience delivered to the visitors. The Tagalys powered pages are dynamic and automated. These pages are also Search Engine Optimized if the meta-variables like title, description, meta keywords are set during page creation. 

Assuming SEO variables are set during page creation, some of the reasons why Tagalys powered pages are likely to rank higher in organic search results are as follows

Dynamic product sorting 

Products in Tagalys powered pages are by default sorted by the trending score. This score assigned to each product is dynamic. This is based on the overall performance of the product and its tags across the last 30 days. As over 70% of visitors click on products on page 1, T-Score sorting increases the CTR (Click-Through-Rate) of the page as trending products are displayed on page 1. This increase in CTR & reduction in page bounce rate improves the page ranking in web search engines.

Quicker API response time 

Faster load time with the trending products is more likely to keep your visitors engaged. Almost 60% of online visitors engage with online stores using mobile devices and mobile devices are notorious for high latency. Pages that load very slowly (after applying filters, sort options, etc.,) will cause visitors to leave the site almost immediately.  Tagalys powered pages respond in less than 90 milliseconds making the page load duration fast, bounce low & CTR high. This increase in CTR & reduction in page bounce rate, improve the page ranking in web search engines.

Dynamic page variables 

Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.

 

(The above page variable is added using Tagalys Smart Key that varies automatically based on the store data)

 

While the above reasons help improve the performance of a page that contributes to page ranking, page ranking improves at a faster pace when high performing pages are subject to high traffic. Hence online retailers should ensure other onsite & offsite optimizations like interlinking, alt tags, mobile speeds, etc., are in check to ensure the raking increases as expected.

Tagalys powered pages have a high CTR & lower bounce than pages created on Magento & Shopify. Assuming onsite & offsite optimizations are done, you can be assured to have high page ranking on SERP (Search Engine Results Page). Tagalys also saves a lot of time and resources spent on SEO. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Time is Money – Give Yourself The Gift Of Time With eCommerce Automation

Posted on May 24, 2019 by


In the world of eCommerce, setting up a store, running it smoothly and marketing it efficiently requires a significant amount of hands-on groundwork. With most of your time going into managing these tasks, finding the time for expanding your product line or improving the other aspects of your core business, in general, becomes difficult.

Using some of the eCommerce automation tools described below could help you to use your time more efficiently.

Chat Bot

As your business grows, it can become impossible to attend to individual user queries manually. By using a help desk automation tool like a chatbot on your online store, you can streamline customer service. This can drastically reduce the time of your customers. They would otherwise have to spend in reaching out to you through the mail and waiting for a response.

Freshworks’ live chatbot Freshchat is an effective solution to reach out to your customers without interrupting their user experience on your site. You simply have to compile the answers to frequently asked questions. And try to make it as exhaustive as possible to reduce your intervention.

Inventory Management

It is natural for your customers to feel let down if an item they want is out of stock. If your store has a wide range of items, it can be daunting to keep track of updating and reordering items. This is where automating your inventory management can ensure that you never go out of stock.

Salewarp’s order management system allows you to integrate inventory management across warehouses, sales channels, and vendors. This way, you can get a synchronized view of your inventory and let the tool take care of reordering.

Drop-Shipping

Drop-shipping has gained popularity as a relatively easy-to-execute business model. You simply need to connect with a vendor and populate your website with his products for a good margin. Once an order is placed on your website, you can redirect the request to your vendor. They will take care of shipping the product.

The biggest advantage of drop-shipping is that you do not have to maintain inventory or worry about manufacturing. With your plate being free of such important jobs, you can make your job one step easier. That is by automating vendor and shipping communications.

Spark Shipping is one such tool that allows you to place orders with vendors, process orders, and track shipping. This way, you can maintain an ironclad control over your drop-shipping business without it consuming too much of your time.

Accounting

Accounting and bookkeeping tasks can take up a significant amount of time considering all the avenues through which money enters and exits your business. In order to pay the right amount of tax and stay properly audited, you cannot afford to miss even the smallest detail.

Quickbooks is a software that integrates with your payment system and bank accounts to extract the necessary information and provide you with detailed reports of your accounts. Receipt-bank is another software which helps you with bookkeeping. You can simply scan your receipts and let the tool integrate with your accounting software. 

Refunds and Returns

Almost every eCommerce business needs to deal with returns and refunds. Once again, as your business grows, it is often impractical to try and manually process returns and refunds. Therefore, it becomes crucial to employ an automation tool that does not require your constant intervention for every return request.

nChannel is a returns management tool that can drastically reduce the time taken to process returns and refunds. The tool allows for seamless communication between the various systems in your eCommerce business and ensures that your users go back with a positive customer experience from your store.

Marketing

When it comes to email marketing, creating automated campaigns is effective in reducing cart abandonment rates and upselling other products and generally keeping you fresh in your customers’ minds. Another aspect of marketing is social media – publishing posts on individual platforms, at different times can be cumbersome.

Klaviyo is a tool that automates email marketing. You simply have to upload your email list and mail content and the marketing automation platform will take care of sending timely emails across your contacts lists.

Hootsuite allows you to schedule posts on Facebook and Instagram in one go so that it doesn’t take away much of your time throughout the week. It also provides you with powerful analytics to measure the effectiveness of your campaigns on multiple social media platforms.

Category Page Creation

Create product listing pages in which products are displayed based on search queries, user preference, and SEO content. This can drastically improve your CTRs. However, it can be highly complicated and time-consuming to manually set up such pages.

Tagalys helps merchants instantly create listing pages and ensure all future product updates and sorting are automated. This patent-pending solution can drastically reduce the time you would otherwise have to spend in classifying your products into different listings.

In the fast-evolving eCommerce industry, companies that fail to utilize automation tools to improve their operational efficiency across various roles and processes often end up spending an unjustifiable amount of resources for manually executed tasks.

Tagalys provides Magento and Shopify store owners with merchandising tools to optimize search results and build dynamic category pages. To know more about how to use the features and understand the services, book a demo now.

Posted in e-Commerce General