In the world of eCommerce, setting up a store, running it smoothly and marketing it efficiently requires a significant amount of hands-on groundwork. With most of your time going into managing these tasks, finding the time for expanding your product line or improving the other aspects of your core business, in general, becomes difficult.
Using some of the eCommerce automation tools described below, in the different areas of your online retail business, could help you to use your time more efficiently.
As your business grows, it can become impossible to attend to individual user queries manually. By using a help desk automation tool like a chatbot on your online store, you can streamline customer service. This can drastically reduce the time your customers would otherwise have to spend in reaching out to you through the mail and waiting for a response.
Freshworks’ live chatbot Freshchat is an effective solution to reach out to your customers without interrupting their user experience on your site. You simply have to compile the answers to frequently asked questions and try to make it as exhaustive as possible to reduce your intervention.
It is only natural for your customers to feel let down if an item they want is out of stock. If your store has a wide range of items, it can be daunting to keep track of updating and reordering items. This is where automating your inventory management can ensure that you never go out of stock.
Salewarp’s order management system allows you to integrate inventory management across warehouses, sales channels, and vendors. This way, you can get a synchronized view of your inventory and let the tool take care of reordering.
Drop-shipping has gained popularity as a relatively easy-to-execute business model. You simply need to connect with a vendor and populate your website with his products for a good margin. Once an order is placed on your website, you redirect the request to your vendor who will take care of shipping the product.
The biggest advantage of drop-shipping is that you do not have to maintain inventory or worry about manufacturing. With your plate being free of such important jobs, you can make your job one step easier by automating vendor and shipping communications.
Spark Shipping is one such tool that allows you to place orders with vendors, process orders, and track shipping. This way, you can maintain an ironclad control over your drop-shipping business without it consuming too much of your time.
Accounting and bookkeeping tasks can take up a significant amount of time considering all the avenues through which money enters and exits your business. In order to pay the right amount of tax and stay properly audited, you cannot afford to miss even the smallest detail.
Quickbooks is a software that integrates with your payment system and bank accounts to extract the necessary information and provide you with detailed reports of your accounts. Receipt-bank is another software which helps you with bookkeeping. You can simply scan your receipts and let the tool integrate with your accounting software.
Refunds and Returns
Almost every eCommerce business needs to deal with returns and refunds. Once again, as your business grows, it is often impractical to try and manually process returns and refunds. Therefore, it becomes crucial to employ an automation tool that does not require your constant intervention for every return request.
nChannel is a returns management tool that can drastically reduce the time taken to process returns and refunds. The tool allows for seamless communication between the various systems in your eCommerce business and ensures that your users go back with a positive customer experience from your store.
When it comes to email marketing, creating automated campaigns is effective in reducing cart abandonment rates and upselling other products and generally keeping you fresh in your customers’ minds. Another aspect of marketing is social media – publishing posts on individual platforms, at different times can be cumbersome.
Klaviyo is a tool that automates email marketing. You simply have to upload your email list and mail content and the marketing automation platform will take care of sending timely emails across your contacts lists.
Hootsuite allows you to schedule posts on Facebook and Instagram in one go so that it doesn’t take away much of your time throughout the week. It also provides you with powerful analytics to measure the effectiveness of your campaigns on multiple social media platforms.
Category Page Creation
Create product listing pages in which products are displayed based on search queries, user preference, and SEO content that can drastically improve your CTRs. However, it can be highly complicated and time-consuming to manually set up such pages.
Tagalys helps merchants instantly create listing pages and ensure all future product updates and sorting are automated. This patent-pending solution can drastically reduce the time you would otherwise have to spend in classifying your products into different listings.
In the fast-evolving eCommerce industry, companies that fail to utilize automation tools to improve their operational efficiency across various roles and processes often end up spending an unjustifiable amount of resources for manually executed tasks.
Tagalys provides Magento and Shopify store owners with merchandising tools to optimize search results and build dynamic category pages. To know more about how to use the features and understand the services, book a demo now.