Tag: e-commerce


Benefits of Scheduling ‘Pinned Products’ in Product Listing Pages for Magento and Shopify eCommerce stores

Posted on August 10, 2019 by


Marketing and Promotions have become an integral part of any business. The highly competitive eCommerce industry is no exception in this. Promoting or Pinning selective products in category or collection pages is a good strategy. To hit the bull’s eye, marketing campaigns and promotions require effective planning and intelligent support tools.  

Limitations in Magento and Shopify Product Listing Pages

In eCommerce stores, promoting or pinning selective products to top results is done to improve CTR (Click-Through-Rate) and conversion. The choice of these products is based on its performance in the store, external trends, business requirements, etc. 

In Magento and Shopify eCommerce stores, the retailers have to manually analyze their product catalog and product performances to understand their store trends. Once the products to be pinned are selected, they are again required to manually position each product. The merchandising team has to constantly keep track of their calendar to remove/replace products. This turns out to be a laborious and time-consuming task. Retailers with small and mid-sized teams end up using all their productive time in merchandising their pages. This increases customer acquisition costs and impacts store revenue.

Scheduling ‘Pinned/Promoted Products’

Scheduling is a feature that allows merchants to set a duration every time they pin/promote products. There are two major benefits in Scheduling. They are as follows.

Eliminates manual effort: 

Retailers constantly merchandise pages, promote/pin products across them based on business needs. Without scheduling, they have to remember to remove the promoted products across all pages. Most retailers do not keep track of this and hence have many pages with promoted products always remaining on top. 

Now with scheduling, they do not need to remember or keep track of their calendar to remove promotions. Once the time span is set, the products are promoted exactly for the scheduled duration and the promotions are withdrawn after the time lapses. Scheduling is of great help during campaigns like seasonal sale, limited period offers, clearances, etc.

(Products promotions in the scheduled phase)

 

(Pinned/Promoted products in the active phase)

 

(Products promotions in the expired phase after the time-lapse)

Keeps the pages dynamic:

The category and collection pages remain dynamic if its product positions are varied from time to time. Dynamic pages have a better ranking in the search engine results page and attract more traffic. Scheduling pinned products help to keep the product sorting dynamic on the page.

 

(Scheduling in Tagalys)

Tagalys

Tagalys is a merchandising engine for eCommerce that helps retailers to create and manage product listing pages. Tagalys’s intelligent merchandising capabilities analyze visitor actions on products, to predict what will sell. Also, the data on the performance of each product at the store is available to the retailers. This gives them the ability to decide on which products to pin/promote.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Conversion Optimised Sorting for Magento and Shopify Product Listing Pages

Posted on August 2, 2019 by


eCommerce is a booming industry and is turning out to be the next battlefield for brick & mortar retailers. Consumers are getting busier by the day and expect to find their brands online to make shopping convenient. Merchants have acknowledged this need and started their online journey using eCommerce platforms like Magento, Shopify, etc.,

Retailers are strongly competing against each other to bring visitors to their online store & convert them. Having a diverse product catalog by itself is not going to help win customers unless you are able to effectively merchandise your online store. What consumers see online, influences what they buy. The lack of data-driven product sorting at these online stores is increasing the cost of customer acquisition, as more visitors leave the stores without buying.  Tagalys is one of the leading products in the market for predictive online merchandising, which helps retailers automatically detect products that are trending to increase CTR & conversion rate. 

Product Listing Pages in eCommerce stores

Product Listing Pages are the online aisles through which visitors discover and purchase a product. They are called category pages in Magento or Collections in Shopify. This channel accounts for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Hence Category pages have a great potential in driving up the conversion of eCommerce stores. But over 80% of visitors will drop off after 3-page scrolls of any category page at an online store.

Challenges with Magento Category pages and Shopify Collections

Most retailers struggle to grab the visitor’s attention within the first three page scrolls to achieve conversion, as they use simple sorting mechanisms like “Sort by date”, “Sort by Position”, “Sales” etc., In Magento and Shopify eCommerce stores, merchandising these category pages is a time consuming and laborious task. For stores with many products, it is humanly impossible to pick the best performing products or predict if a new product is likely to sell well in the future. Also, eCommerce retailers with a small team may find it difficult to use their productive resources to manually merchandise the pages. The inability to predict which products are most likely going to perform, based on past engagement data, impacts the conversion rate of the store.

How can data-driven Product Sorting make a difference in conversion?

Online visitors always have less time and they expect to view their desired products quickly. Also, mobile visitors do not prefer to keep scrolling, due to lack of online real estate. The top 100 products displayed on any page influences the CTR (Click-Through-Rate) and conversion rate. Hence dynamically displaying the products (old or new) that are more likely to sell has the maximum impact on conversion. 

Tagalys Product Sorting – Advantages and Applications

Products in Tagalys merchandised pages are by default sorted by the trending score. This is a dynamic score and is based on the overall performance of the product and its tags across the last 30 days. This conversion-optimized dynamic sore is called the ‘T-Score’ in Tagalys. In simple words, the products are automatically sorted in an order that is more likely to sell. As over 80% of visitors click on products on the first 3 pages, T-Score sorting increases the CTR of the page as trending products are displayed on the first page. This increase in CTR & reduction in page bounce rate improves the page ranking in web search engines.

(Conversion Optimised Dynamic Sorting in Tagalys)

Tagalys Performance in Magento eCommerce stores

Leading Magento retailers across all verticals on an average have recorded a conversion improvement of 25% upwards by using Tagalys. The Tagalys merchandised pages also attract more traffic to the store as they are dynamic in nature. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Effective Ecommerce Merchandising Strategies that Drive Higher Conversions

Posted on July 29, 2019 by


merchandising strategies

 

Not too long ago, merchandising only meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift.

But with eCommerce taking the world by storm, merchandising had to be reinvented. No longer do you have a physical store to display a sign in the window to attract a customer. While offline merchandising seems like a whole different ball game, there are many aspects of it that correlate to eCommerce. Taking some of the old and finding some new, we’ve listed out a few ways you could effectively use merchandising techniques to increase conversions for your business. 

 

Pay attention to your home page display 

While your customers may not necessarily land on your home page, the entrance to your business needs  to make the best impression. Through data analysis, you can truly know your customer and what they would like. For example, if you’re selling antique furniture, you might want to keep your home page more delectable with a focus on “home”. But if you’re selling funky accessories, you might want to jazz up your page to make it vibrant and fun. Remember what is unappealing to one customer need not be unappealing to another. You need to understand who you’re catering to, for example, a camping equipment site would need peace and calm, but to sell sports shoes, you’d need to keep it young and energetic.

Your home page should display products that would interest your customer. Remember, customers no longer have the time or patience to navigate through a complicated site. Keep things simple, easy to find, and ensure you offer products relevant to them. 

 

Use search results to your advantage

How you configure your site search can make a remarkable difference in your visitor’s experience. Tweaking your results page to display visuals rather than just a text list would give customers a better experience. Apart from that, it’s important to display relevant products in the search results. 

Taking it a step further, offering similar products that might interest the customer in the same price range can drive up your conversion rate and your Average Order Value (AOV) as well. One way you can do this is by showing customers the top-selling products in the same category.

By using site search enhancement services like Tagalys to optimise your site search, you’ll see a boost in conversion rates.

 

Sequencing 

In a physical store, as a retailer, you would arrange your products in a way that would not just be visually appealing, but would also enable the customer to sort through your collection easily. Products that you know don’t sell too well wouldn’t be up front because you know it isn’t your best. New arrivals, best sellers and trending products would take the spotlight. 

In eCommerce stores as well, sequencing plays a significant role in getting customers to buy. While smaller stores may be able to spend time in arranging products manually, if you have bigger stock or a large catalog, it would be next to impossible. You would need help to automatically sequence products based on different attributes. 

For example, if a customer wants a white long sleeve shirt, your page should be able to display all products that have been tagged with these attributes. Learn about sequencing and the best ways to go about it before implementing it on your site.

 

Personalising experience 

When you’ve been a regular customer at a store, and the staff or owner recognizes you, it’s a feeling all customers enjoy. This is because – be it a restaurant or an apparel store – they know what you like, they know what you bought before, and they offer you discounts and special treatment. Just how do you replicate that in your online store with no support staff?

Ecommerce stores are able to do this by displaying products “Based on your past purchases.” A business should recognize the traits of different customers such as the price point at which a particular customer is purchasing products. What kind of products are they looking for? Are they putting quality over price or vice versa? 

For example, an online grocery store would know the monthly grocery pattern of the shopper based on past purchases. Offering them an option to just buy things from their usual shopping list would enhance their experience as they wouldn’t have to spend time searching for these products every time. 

 

Complementary Products 

This tactic can greatly increase your sales simply because you suggested products that go well with the one the customer is purchasing. Also known as cross-selling, you can prompt the customer to look at other products they might be interested in, or would need with the product they are purchasing. 

For example, if a customer is buying a yoga mat, you can suggest fitness clothes, yoga bricks/blocks, an exercise ball, healthy food products – basically things that go with the other product and complement the lifestyle of the buyer.

 

Wrapping Up on Merchandising

Developing a strong foundation with merchandising enables you to strengthen the core driving force of your business. You can spend thousands on advertising and getting people to your site, but once there, you need to bring your A game and deliver! 

 

“Advertising moves people toward goods; merchandising moves goods toward people.” – Morris Hite.

Merchandising is all about presenting the right goods to the right people at the right price. When you get that right, you’ll flip the seesaw bringing your bounce rate down and pushing your conversion rate up.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search Uncategorized

7 Key Automation Ideas for a Successful eCommerce Store

Posted on July 24, 2019 by


Tasks we thought only humans can perform are being taken over every day by automation or robotics. Driving full speed ahead, technology is changing our world with every passing second. But since it draws out personalization, where do we draw the line with automation when it comes to business?

On one hand, customers demand that their experience be smooth and quick. But on the other hand, a lack of personal touch drives them away. 

As your eCommerce business scales, tasks become more tedious and complex and you have more things to handle. It becomes difficult to do everything manually. You’re left with no choice but to automate certain tasks. 

Striking a balance between the two becomes difficult. For instance, while automating customer service with a chatbot, you need to know until wherein the conversation can you let the chatbot run, and where you need to turn it over to a customer representative. The key is knowing where to automate and where to keep it real. 

eCommerce Automation

We’ve got 7 ideas for eCommerce automation that will help you run your business smoothly without compromise to customer relationships.

1) Scheduling sales 

It’s human nature to love a good deal! With so much competition in the market, sales occur quite frequently now, and to top it off, stores let customers know that a sale is coming up in a few days or a few hours to build momentum! 

If you have price changes coming up – be it a small promotion or a gigantic sale – you need to predetermine the time period and the discount rate and automate the process. If you have a big enough store, it’s simply impossible to manually tweak prices when you want to go on sale. 

Once you automate the process, when the sale goes live, price changes are automatically rolled out. Flow by Shopify is one such tool that enables you to do this. This saves you a ton of work and brings down error rates.

2) Rolling out new products 

When you launch a new product or range of products, you not only have to handle putting it up on your website, but you also have the tasks that follow – publishing them on social media and other marketing and sales channels. Automating this process will save a ton of time and reduce the manpower required. This will help you bring down costs and also free up your schedule to focus on more important things.

There are tools available that allow you to preload your new products and have them automatically published on your store’s website, while it also rolls out onto all your sales channels. But remember, as much as we want to automate, when it comes to social media and emailers – it’s best to add a bit of personalized touch in them. You can try out tools like IFTTT that allow you to market products on multiple channels in a single go.

3) Managing out-of-stock products 

When you have a large catalog, it becomes hard to track inventory. There are apps that will allow you to automate inventory as well. When it comes to out-of-stock products, however, things become a bit more complex. Your marketing and advertising teams need to know not to promote these products until their back in stock. 

Imagine a potential customer sees an ad on Facebook for a product they are interested in, but when they click on it, they find out it’s out of stock. Not only do you lose a potential customer but you also wasted your advertising budget. 

So we think automating this area would make your business more efficient. When a product goes out of stock, it will automatically be unpublished and your teams would be notified so that they can pause promotions. Tools like Ecomdash and Contalog can help you manage inventory.

4) Reduce cart abandonment

Customers abandon their carts for various reasons. While for some it’s a personal habit to window shop and not to spend money on things they don’t need, for others, it’s because they realized they weren’t getting a good deal. No express shipping, surprise shipping rates, and complicated checkouts are some of the main reasons potential customers abandon the shopping journey. 

You can automate certain things in this stage of the journey to give the customer an extra push to buy. By adjusting prices during checkout and adding the reason – such as buying a combo, buying a certain quantity, discounts already applied – will give the shopper a sense that they are getting a good deal. You can also have discounts automatically applied to certain customers that have been tagged as “subscriber” or “gold member”.

Apart from this, if you are shipping globally, it goes without saying, showing the customers the rates in their own currency makes things much simpler. You wouldn’t want them doing calculations and conversions to figure out how much it’s costing them. 

There are tools like OptinMonster that can help retarget customers who abandon their carts and increase conversions.

5) Automating Payment Options 

What would we do without payment gateways? From only being able to use a credit card online, now we can shop with debit cards, internet banking, wallets, and so many more options! But not all options are available to all customers and all locations. 

You can automate your checkout to show and hide payment options to customers based on their device, location and order history. This makes it simpler for the customer and gives them options that make it easier for them to complete the transaction. Here too, Shopify’s Flow does the trick well.

6) Fraud Prevention

Compared to the chances of online fraud, shoplifting was much easier to contain. Customers, as well as businesses, face problems of fraud. 

Luckily now there’s a way of tracking it automatically. The market runs aplenty with anti-fraud products like Subuno, Riskified, and Signifyd. While scammers might be smart, you can be smarter. By using indicators and risk analysis automation, you can identify high-risk orders. This can be done by checking IP addresses, past patterns originating from the order location, customer behavior, and more. 

You can also automatically notify the security team to review the transaction. By doing so, you can reduce the risk of reverse charges and transaction disputes. This not only saves you money but also safeguards your brand image.

7) Identify and tag customers

It’s not an easy task to figure out which customer likes what. Through analytics tools, you can find out quite a few vital details about customers that will help you tailor your advertisements and enhance their experience. But it does require work on your end to identify and categorize customers. 

Well no more! It’s time to start automating these tasks. Based on a customer’s search, their source of origin, their time spent, their purchase history, their payment choice, etc., you can have them tagged into different segments. A tool like Metrilo can help you tag customers easily, and therefore, identify their needs so you can cater to them more efficiently. At the end of the day, as a business, the most important task is to keep the customer happy from start to end – with the goal of having them make a purchase and be a returning customer.

So there you have it! 7 ways you can automate parts of your business so that it runs smoothly. But wait, we have an added bonus! While there are so many things that can be automated in an eCommerce store, there’s one crucial thing we can’t leave out. While listing your products, you can’t spend hours on end arranging them and figuring out what’s best-selling, what’s trending, and which customer would like what! It’s simply not feasible and if you want to be successful, it’s just not an option to do it manually. There are services like Tagalys that use predictive technology to sort through your site and optimize your categorization and sequencing of products. This helps tailor and enhance your customer’s experience leading to a higher conversion rate.

It might take a bit of time to adjust to automation and you need to make sure everything works fine. We suggest you try it out in stages rather than implementing everything in one go! 

Once you’ve got these steps in place, you’ll have so much more time to focus on other things – like keeping that personal touch with customers! 

Posted in e-Commerce General

7 eCommerce Tips that Gives You More Control Over Sales and Conversions

Posted on July 24, 2019 by


If you own an eCommerce business, conversion rates should sit at the top rung on the ladder. If thousands of people visit your site and don’t buy anything, not only does this affect your revenue, but it will stunt your scalability as well. 

Conversion rate means the number of visitors who convert into customers, meaning they, ultimately, buy something from you. 

The eCommerce market is booming because customers prefer to shop online at their own convenience, and comfort. But a thriving market also means fierce competition. Customers are looking for the best user experience and will easily bounce from your site to another for two reasons:

  • They don’t get what they’re looking for 
  • They find something better elsewhere

You have just a few seconds to capture the visitor, give them the best experience by making sure they not only find the product they came for but also get the service they desire. 

eCommerce Tips

We see site owners do everything right and still struggle with conversion rates. So we’ve put together a list of 7 eCommerce tips you could implement to improve your site which will enhance the visitor’s experience and, ultimately, has a positive effect on your conversion rates.

1) Live Chat 

Providing your visitors with a Live Chat Support is a proactive step you can take to ensure your visitors get all the help they need. Since you can’t have salespeople walking around the store to help potential customers, you need to give them some options for them to reach out to you. This way, you ensure that they get answers to their queries and don’t leave the site due to a lack of information. 

If you choose to implement this, you need to make sure your customer representative is prompt to reply. You could use AI to ensure at least the first few responses are taken care of immediately till a representative can get to the chat. 

A chat that keeps customers waiting too long can defeat the purpose of it. What customers are looking for is quick responses with accurate answers. 

2) Video Descriptions/Trailers

If you haven’t already done this, you’re missing out on conversions for something so simple. It’s a no brainer that potential buyers love descriptions. The modern-day customer likes to be well-informed. When it comes to online shopping, we can’t tell how it’s really going to look or feel. Customers go by reviews and your product description. 

Videos may work well for some products like video games, laptops, phones, etc.

You need to keep in mind what your product is and who your customers are. Keep your videos concise and short but include all the relevant information. Your customer is probably not going to stick around for a long slow descriptive video. Videos are a great way to get creative and connect on a higher level with your customers.

3) Cross-sell and upsell 

This might just be one of the most lucrative merchandising tactics. Upselling involves suggesting higher-end products, better versions or models to customers that might better fulfill their needs. Cross-selling displays products the customer might also like.

Before you introduce this to your eCommerce site, you should have a good understanding of your customers. You need to showcase products that are relevant to the customer’s search. This would help greatly improve your Average Order Value.

It’s human nature to always want a good deal. Showcasing “Frequently bought together” items with a better price can persuade customers to buy more.

Amazon saw a 35% rise in sales when they introduced upsell in 2006 with “Customers who bought this also bought this”. If done right, this is a sure shot at increasing conversions.

4) Try different formats 

Sometimes you might be seeing low conversions simply because your format isn’t appealing, or it’s too chaotic. Just switching things up and getting a more user-friendly layout might be more effective than you think. Customers like things to be easily accessible and quick. 

You might just need to categorize your content better so that it makes it easier for customers to maneuver through your site and find what they want faster.

5) Shipping and packaging 

Customers have reached a stage of wanting it now. Many websites offer 1-day delivery options and customers are willing to pay more for it. Rather than going out to the store, they’d like it to arrive tomorrow or in the next few days. Getting faster shipping options can be tremendously helpful in convincing the customer to buy your products. 

Customers are known to abandon their carts when they see that the product is going to take a long time to arrive. They also bounce when they see high shipping charges and taxes. Unless you’re selling very niche or rare products, free shipping, needless to say, is always a boon. 

Apart from this, customers love custom packaging that stands out from others. Eco-friendly packaging is becoming wildly popular now. 

According to a study by Dotcom Distribution, 61% of shoppers were more excited about the product when they saw unique packaging. You’re likely to get more returning customers.

6) Don’t be afraid to boast

If your product is better than the competition’s, highlight the aspects that make it better. It’s best not to put someone else down, but there’s no harm in giving yourself a boost. 

For example, if you’re selling a battery that you have tested and proven it lasts longer than your competition, put it out there! Customers need to know what you’re better at. 

7) Try out A/B testing 

This is a way of comparing two versions of a webpage to see which one performs better. Also known as split testing, A/B is essentially a way of pitting two or more versions of the same page against each other and finding out which one works the best. By running these tests, we can simply eliminate guesswork. 

So even if it’s a product page or just a blog page, you can test out two versions of layout, format, title and see which ones the customer prefers. 

eCommerce can be a tough market to just survive let alone thrive. But playing the game right, strategizing your brand and products, and above all, catering to your customer’s every need can make you one of the top players. 

Remember, you don’t have a salesman at the front door or in the aisles of your store to greet and assist your customer. So you need to replicate the same service using other virtual methods. Tagalys enables you to have something like a virtual salesman. Using predictive technology, Tagalys ensures your website knows which products have high possibilities of conversions and displays it to customers accordingly. It also gives you control of curation, categorization, and customization. 

Once you replicate the duties of a great salesman on your online store, you can be sure to see customer satisfaction rise, and naturally, conversions will follow suit!

Posted in e-Commerce General

The best features and plugins to increase eCommerce conversion at your Magento store

Posted on July 19, 2019 by


The eCommerce industry is growing competitive each day and online users have plenty of options to choose from. 50% of the total online sales in the coming years will be grabbed by the global eCommerce giants like Amazon, Alibaba, eBay, etc. It is hence inevitable for growing eCommerce retailers to completely make use of the opportunities to engage with their visitors and turn them into their customers. 

We have listed here some of the best features and its plugins to drive conversions at a Magento online store.

Live Chat

Live Chats replace the role of the salesperson in online stores. It acts as a virtual assistant and quickly addresses the questions of the visitors. Most people experience difficulties in fulfilling their orders and abandon their carts. Live chats reduce cart abandonment and increase conversion. Live chats also build a customer-retailer relationship that can bring in them repeatedly in the future. Freshchat and Zendesk are good live chat plugins for Magento stores. They are quick and provides productive features for the support team.

 

Push Notifications

Push Notifications in online stores are similar to In-store supermarket announcements. They quickly get the visitor’s attention and trigger their interest. With push notifications, retailers can initiate visitor engagement by letting them know about a new product in-store, a limited period special offer, or a seasonal item that could sell out soon. This gives the visitors an understanding of the products in the store and helps them to make an immediate purchase.  Push notifications are also used to remind visitors to complete their purchase of products added in their carts.

 

 

iZooto helps Magento retailers to send targeted and personalized push notifications to drive traffic, engagement, and sales.

WebEngage is also a good option as it provides pre-designed templates to create high impact push notifications. It allows retailers to have different notification settings for mobile and web.

Emailers

Emailers help retailers to establish a regular connection with their visitors/customers. Sending personalized emails tailored to their interests can help in bringing back the visitors to your store. Emailers also help to keep visitors informed on their wishlist, cart list and influence them to purchase them. 

Mailchimp is one of the widely used mailers by Magento retailers. It helps to recapture lost sales through recommendations and abandoned cart emails. It provides AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts the audience at the center so that retailers can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Sendinblue is a complete all-in-one sales and marketing toolbox. The pricing is based on the number of email messages sent, rather than the number of contacts keet in the account. It also offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free.

Another great tool to check out is SendX. It is an extremely intuitive and affordable Email Marketing Software and a great Mailchimp Alternative. SendX allows you to send unlimited emails with every plan and pricing tiers. On top of that, you can also use their powerful rules-based automation and create bigger email marketing campaigns. And they’ll make sure you never get stuck thanks to their 24×7 Live Support. Paid plans start at $9.99/mo.”

Personalized Recommendations 

Recommendation carousels are product suggestions that are unique to each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements. Some of the popular companies that offer recommendations are Nosto, Barilliance, Celebros to name a few. They deliver one-to-one personalized product recommendations to every customer across the site.

(Recommendations by Nosto)

Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Search results have to be intelligent, accurate & fast to achieve this.

Tagalys Site Search Tagalys sorts products in search results based on what is most likely to increase revenue. It also allows retailers to merchandise the search results to meet their exact business needs. Tagalys Search includes popular/trending searches, search suggestions (both text and visual), auto-complete, spell check, synonyms, query stemming, no results recommendations and much more. 

 

(You can try a demo of the Tagalys eCommerce site search here)

 

Nextopia eCommerce Site Search uses an adaptive search algorithm, dynamic filters, and enhanced auto-complete to provide fast, accurate and intelligent search results.

Search Spring is a good pick when retailers want to personalize the search results exactly the way they desire and remain highly relevant.

Category Pages 

Category Pages are online aisles in your store. Visitors are dropping from the store after every page scroll. In order to drive sales, it is important to grab the visitor’s attention within the top results. 

Tagalys Category Pages – Tagalys automatically sorts category pages, displaying products that increase CTR (Click-through rate), leading to better conversion. Tagalys also gives retailers instant control to merchandise the page, so they are in 100% control of what products to display to their visitors. Some of the features of Tagalys Category Pages include advanced personalized product sorting, product sequencing, listing page generator, product performance insights, smart category conditions, page banners, SEO variables, etc. 

(Creating a custom sale page in less than 30 seconds using Tagalys)

 

(A smart category page created using Tagalys in 30 seconds)

 

Nextopia Navigation helps to create highly specific landing pages for email campaigns, keyword or specialized campaigns.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

Choosing the right product tags for your Magento and Shopify online store

Posted on July 15, 2019 by


Over recent years, consumers have shown great interest in online shopping because of the convenience, choice, time-saving and effortless experience it gives to them. The eCommerce industry also thrives to consistently improve this experience and as a result, shoppers are migrating from offline stores to online stores. But the consumer expectations of online shoppers are no different from those shopping offline. E.g., A visitor stepping into a physical store with the intent of buying a shirt would be interested in learning about the Size, Color, Fabric, Design/Pattern, Fit, Sleeve Length, Collar Style to name a few. 

The same visitors shopping online would also need to have these questions answered, before making their purchasing decision. These questions define a consumer’s interest in a product and in the online world, merchants should use attributes & tags to define each product in the product catalog. These tags help visitors discover and engage with the products online. Hence merchants should choose attribute & tags that answer the basic offline consumer questions if they were to buy that product

Tags not only answer questions on the characteristics of the product but also gives analytics engines like Tagalys, access to consumer trends when they shop at an online store. The hypothesis behinds products like Tagalys, is that consumers are buying a collection of tags that come together. Hence when an online store has a clear structure & process to add the right tags to every product, it starts giving insights into the consumer interest at the online store.

(Product performance insights at the tag ‘color’)

 

(Product performance insights at the tag ‘size’)

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

When should retailers merchandise a search result at their Magento or Shopify online store

Posted on July 12, 2019 by


There are three gateways in an eCommerce store across which visitors discover products. They are 

  1. Site Search 
  2. Category or Collection Pages 
  3. Product Recommendations

Of these, ‘Site Search’ is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are likely to click on products within the first 3 pages of any listing page, including search. This is where merchandising techniques help retailers grab the visitor’s attention and trigger their interest in the products.

Merchandising is the art of displaying products in the desired order to engage the visitors.

When should retailers merchandise the search results?

Marketing Requirements Retailers merchandise selected search queries when they want to promote particular products related to the query. These products can be pinned within the top results so as to gain the visitor’s attention. E.g., you may have a promotion with a particular brand that requires you to promote those products on top of search results when they are part of the mix. 

External Trends –  Intelligent search engines, use internal store data to determine what is trending. Sometimes external factors also influence consumer purchases and need to be considered within an online store. E.g., A celebrity wears a certain brand or design of dresses and it becomes trending on twitter. In this case, the merchant will promote those dresses on top of search results, even though it is not yet trending within the online store.

How should retailers merchandise search results?

Promoting products: For a particular search query, retailers have the option to pin/promote one of many products for a desired period of time. 

(Search query merchandising using Tagalys)

 

Redirection: For a particular search query, retailers have the option to redirect the visitor to another page within the site that already meets the desired product sorting of the retailer.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Simple E-commerce Enhancements for Better Search Click-Through Rate and Conversions

Posted on July 11, 2019 by


Instant access, 24/7 accessibility, and quick turnaround – these are the three main requisites of the E-commerce world. Consumers are craving constant improvements in their shopping experience. If you don’t have it, it’s easy to jump to a competitor. They don’t even need to search for one, Google provides all the answers.

So in such a competitive world, how do you keep up? How does your business survive?

You might’ve created an awesome website, listed great products – you’re doing everything right, but you’re just not getting enough visitors. Fewer visitors means a lesser number of purchases.

But nevertheless, many E-commerce retailers do so well, so there must be something they’re doing right. The best way to find this out is data! 

Data from past experiences will show you that there are plenty of ways to not just survive but thrive. You just need to know the tricks of the trade. Here, we focus on increasing organic click-through rate (CTR) as it plays a pivotal role in increasing conversions, and ultimately, increasing revenue. 

What you need to know about click-through rate?

Click-through-rates are simply the number of times people click on your website’s link compared to the number of times it appeared in search results or in advertising impressions. Though you may appear in SERPs (Search Engine Page Results), you still need to entice the consumer into clicking on the link to visit your page. 

Even if you’re ranking high on Google’s search results, it’s no good if you have a low CTR. But when you look at it the other way around, a greater CTR leads to a higher quality or relevance score. This helps increase your SEO ranking and save on cost-per-click rates. 

So now that we know a little more about CTRs, let’s get to making it work to your advantage. We’ve got a few simple enhancements you could incorporate to increase your click-through rate.

1. Improve your titles

Seems like such a simple uninteresting ‘been there done that’ idea but titles have a huge impact on readers! Whether or not the user clicks on the link largely depends on what they see first. Unfortunately, now many of the titles are just rehashed SEO optimized titles with a keyword stuffed in. These boring titles won’t get you far. 

How do you write a click-worthy title and still optimize it? It’s a tough job but it isn’t complicated. Using statistics, pulling on emotional strings, and striking home works way better than generic titles. 

So find out what your user really wants, or what problems they truly are facing, and design your title around that. 

For example, 

“10 things you need to know about click-through rate” 

wouldn’t work as well as 

“How to increase your click-through rate by 20%”.

In the second title, you’ve recognized the fact that the user is looking for ways to increase CTR rather than just telling them 10 things about CTR. You’ve also added “20%” giving them an estimate of how much they can drive up their CTR. This also solidifies the fact that you are basing your article on data and facts.

2. Make your URLs descriptive

Always ensure your URLs are SEO friendly, but you also need to ensure their readability. Ugly URLs don’t do well when it comes to click-through rates. We recommend using a URL that’s easy to read by the user and search engines! Simply match your URL to the title and remove any unnecessary words and keep it short.

For example: 

www.abc.com/blog/CTR/ten-tips-on-how-to-improve-click-through-rate/2345/#quick-066

can be optimized to 

www.abc.com/blog/ten-tips-improve-click-through-rate. 

Other than hyphens that are used to break up the words, all other punctuation can also be considered unnecessary characters and can be left out. 

Keep your URLs relevant, clean, short and easy to read to ensure your users know what the page is about. 

3. Meta descriptions

Meta descriptions are the snippets that appear under the title in SERPs. You need to give the reader everything important they need to know about what they just searched for. Highlight the best parts of your content or your product. 

You need to fix meta descriptions that are too short, too long or if there are duplicates. There are tools that can help you keep track of the length of your title. If you have a WordPress site, you could use the Yoast SEO plugin to make your meta descriptions perfect. Apart from meta descriptions, Yoast SEO plugin also suggests other optimizations to gives your site or content a boost to rank higher on Google using an SEO best practices checklist. 

But at the end of the day, remember to give the reader just enough of the answer they’re looking for. If you give it all away, they might get the answer to what they’re looking for in the meta description and never need to click on your link. A well-crafted meta description can improve your CTR.

4. Using rich snippets 

Google’s rich snippets enable web marketers to display their reviews and ratings that will give the customer a good sense of what others think of their business. These snippets help draw the user’s eye to the result and give them a clear idea of what they can expect from the site. This makes a great difference to CTR.

Following CTR through by optimizing your conversion rate 

Now that the customer clicked on the link, the job is definitely not over. It continues on into getting the customer to make a purchase. A high CTR doesn’t always correlate to a high conversion rate.

When a person lands on your eCommerce store, if relevant products aren’t displayed, if your page isn’t categorized well – basically they don’t see what they want – then you’d only see an increase in bounce rate and not in your conversion rate. Remember, if you presented a title and description in the search results that didn’t match the contents of the page, your potential customers are sure to leave without a second thought.

You might realize that when a customer comes to your site, they might be seeing the latest products you updated, rather than seeing what’s the best or most relevant products. For example, you know a particular dress sells really well, but when a customer looks for dresses, your bestseller isn’t showing up in the top results.

74% of online shoppers say product selection is important during the online search process.

In order to cater to this statistic, you can narrow your target audience by categorizing your pages. So instead of a page displaying a wide variety of products, every page can carry specific products that are closely related or would be liked by a particular kind of customer. 

Apart from this, descriptions and titles for every page and product can greatly influence the customer’s choice. 88% of shoppers felt product details were extremely important to their purchase decision. 

So once the customer is in, you need to ensure these things are in place:

  • Display relevant products. If a user searched for a mahogany dining table, the products displayed should fall under that category. Displaying items that closely match the search would be acceptable. For instance, since mahogany is on the darker side and is more expensive, your search results can display other items that fall under a similar color, quality, and price range. 
  • Give them all the details of the product that would help them figure out the right one for them. Taking the same dining table search, it would be helpful to the customer to know the exact dimensions, color, weight, the primary material used, and how many people it can seat. 
  • Use great high-quality images from all angles. Since the visitor can’t walk around the store and see it in person, nor can they try it out, the alternative would be to give them a good view of the product. A great tactic used here is to measure it against an average human silhouette. This gives the visitor a good sense of how large the product is. You can also include a zoomed in photo to see the material up close. This can also inculcate the fact that you have confidence in your products!
  • You could also give the user the option to do a site search for specific queries they might have. This helps potential customers to narrow down the products displayed to only the ones they want to see.

To get complete control of your visitor’s experience, right from clicks to conversions, you could use eCommerce solutions like Tagalys that help sort your products and curate category & collection pages. Tagalys helps improve conversion rates by enhancing user experience. Through meticulous curation in site search and category pages of online stores, it displays relevant products that capture the customer’s attention and are most likely to convert to a purchase.

So, there you have it. Simple ways in which you can increase your click-through rate and follow up with getting them to purchase your products. eCommerce may be a tough game to play in a market so wide, but if you have the right tools and tricks of the trade, you’re bound to be a cut above the rest!

Posted in e-Commerce General

Three reasons why Tagalys powered product listing pages are likely to rank higher in organic search results for Magento and Shopify

Posted on July 5, 2019 by


The challenges in eCommerce are increasing every day and SEO is an important challenge faced by all. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, by increasing the visibility of a website or a web page to users of a web search engine. 

Retailers invest in a  lot of effort and money to improvise the user experience & interface of their online store but fail in bringing high volumes of recurring organic traffic to their store. This part is very important for retailers as it directly impacts customer acquisition costs. It also affects the profits at the online store. Product Listing Pages are a source of generating high volumes of recurring organic traffic to the online store. These pages are most relevant for online shoppers as it immediately gives them a choice of products to engage. Creating and maintaining product listing pages in Magento or Shopify stores is a tedious task. It also requires a lot of manual effort.

 

(Creating a custom sale page in 30 seconds using Tagalys)

 

Using Tagalys retailers can create product listing pages in seconds & its visual merchandising capabilities completely enhances the experience delivered to the visitors. The Tagalys powered pages are dynamic and automated. These pages are also Search Engine Optimized if the meta-variables like title, description, meta keywords are set during page creation. 

Assuming SEO variables are set during page creation, some of the reasons why Tagalys powered pages are likely to rank higher in organic search results are as follows

Dynamic product sorting 

Products in Tagalys powered pages are by default sorted by the trending score. This score assigned to each product is dynamic. This is based on the overall performance of the product and its tags across the last 30 days. As over 70% of visitors click on products on page 1, T-Score sorting increases the CTR (Click-Through-Rate) of the page as trending products are displayed on page 1. This increase in CTR & reduction in page bounce rate improves the page ranking in web search engines.

Quicker API response time 

Faster load time with the trending products is more likely to keep your visitors engaged. Almost 60% of online visitors engage with online stores using mobile devices and mobile devices are notorious for high latency. Pages that load very slowly (after applying filters, sort options, etc.,) will cause visitors to leave the site almost immediately.  Tagalys powered pages respond in less than 90 milliseconds making the page load duration fast, bounce low & CTR high. This increase in CTR & reduction in page bounce rate, improve the page ranking in web search engines.

Dynamic page variables 

Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.

 

(The above page variable is added using Tagalys Smart Key that varies automatically based on the store data)

 

While the above reasons help improve the performance of a page that contributes to page ranking, page ranking improves at a faster pace when high performing pages are subject to high traffic. Hence online retailers should ensure other onsite & offsite optimizations like interlinking, alt tags, mobile speeds etc., are in check to ensure the raking increases as expected.

Tagalys powered pages have a high CTR & lower bounce than pages created on Magento & Shopify. Assuming onsite & offsite optimizations are done, you can be assured to have high page ranking on SERP (Search Engine Results Page). Tagalys also saves a lot of time and resources spent on SEO. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages