Posted on March 22, 2019 by
Marketing your ecommerce store can turn out to be quite a challenge. Right from understanding the ideal customer persona, identifying the right products to promote in your campaigns, bringing in traffic to your website, to ensuring that visitors have the shortest path to purchase on the website. A Marketer’s playbook can get quite complicated.
While there is no foolproof way to understand human behavior and deduce a perfect formula to crack the marketing for eCommerce code, using relevant data to drive your campaigns and other marketing decisions are the closest you can get to strike the perfect chord among visitors and/or customers.
To help you take those better data-driven marketing decisions, we have compiled 4 different ways that a Marketer can use Tagalys to enhance their online store’s marketing initiatives
Identifying the right products to promote in your Marketing Campaigns
One of the key decisions an eCommerce store owner needs to make while setting up digital campaigns is to identify which SKU to promote. Tagalys analyzes every attribute assigned to each product to calculate a proprietary t-score, which is indicative of the popularity of a product within the store. Key metrics like the number of views, add to carts & purchases by segment etc. are factored in for the t-score. This will help in identifying the most popular / highest selling SKUs, which can then be used in your digital campaigns, ensuring the best possible click-through rate for your ads. This will also help in bringing in more traffic to your website, as compared to a non-data-driven SKU selected for the campaigns.
Ease of product sorting with Drag-&-Drop interface
The t-score would give you the most popular product, but what if you wish to promote a seasonal product or put a few products on sale, and want it to be at the top or a specific position in your listing page? Tagalys makes it super easy for you to move around the products manually, with a simple drag-and-drop experience. So, whenever you feel the need for human intervention to override our data-driven algorithms, there is no need for coding to sort your products. Just drag and drop any product to any position that you wish. It’s as simple as that.
Create category pages for your eCommerce store in seconds
Though this is something which would fall under the purview of the engineering team, generating category pages plays an equally important role in a Marketer’s playbook. Did you know that the number of listing pages in an online store is directly proportional to the probability of the store attracting organic search traffic? That’s how Amazon gets its vast amounts of traffic. Creating listing pages on Magento or Shopify can be quite a tedious exercise, with each page taking 30 – 60 minutes, at a minimum. Plus, the customization options available are limited, i.e. creating a page for “Blue shirts” could be a tad easy, but creating a page for Blue shirts for weddings might be a bit more challenging, owing to the sheer amount of manual intervention it requires. Now, with Tagalys’ proprietary listing page generator tool (which is also patent-pending), you can generate dynamic listing pages with automated SEO optimized content in a matter of seconds. You can literally create hundreds of search optimized pages in a day.
SEO friendly dynamic product and content refresh on category pages
SEO. One of the biggest challenges for an online store. Having to optimize each and every aspect to optimize your page for organic traffic can be a painstaking task with the sheer number of individual pages for an online store. With Tagalys, you can now add multiple SEO variables without any tech support – right from instantly modifying your page URLs to adding the relevant tags. Tagalys powered pages also have dynamic product sorting and content refresh, to keep the pages fresh and new at all times. This, in turn, helps your pages rank higher on SEO and Google searches, improving the discoverability of your pages through organic search.