Tag: shopify


Personalized stores for Magento and Shopify retailers to improve conversion

Posted on September 4, 2019 by


Every one of us has a unique interest and preference in the food we eat, the clothes we wear, the gadgets we use, the movies we watch, etc.  People who shop online also have their own interests, and their browsing pattern reveals the same. Each visitor’s browsing behavior is unique and different from that of the rest. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the online store to display unique products to each visitor based on their interest. The store records the actions of each visitor and delivers tailor-made results to each visitor. In online stores, personalization can be provided through recommendations, site search, and personalized stores.

What is a personalized store in eCommerce?

A personalized store is a collection of curated products based on a visitor’s interest displayed as a listing page or recommendation widgets. They reduce product discovery time and hence improve visitor engagement.

How personalized stores work in Amazon?

Amazon is a global leader in eCommerce and its success story is definitely a lesson for the retail world. Amazon makes a personal appeal and brings the visitors repeatedly to its store. The personalized store provides readily available suggestions tailor-made to the visitor based on their past browsing pattern. 

This personalized space has dynamic widgets such as ‘Related items you viewed’ , ‘Inspired by your browsing history’ etc. As stated, they reduce the time to discover products and easily trigger the visitor’s interest to purchase them.

Tagalys’s My Store

‘My Store’ is a completely personalized space that displays product listing pages based on the interest of each visitor. Retailers report online visitors who enter “My Store” convert at a 4X higher rate than the overall site conversion. 

‘My Store’ gives Magento and Shopify retailers an opportunity to create personalized space similar to the Amazon store, without a large engineering investment.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Personalization

How to Increase Online Sales Fast and Gain Initial Momentum for your eCommerce store

Posted on September 3, 2019 by


Running an online store seems like a lucrative business, and it surely is – if you know how to do it right. Now, there have been instances where very enthusiastic store owners poured their heart and soul into opening an eCommerce website, only to see barely any sales or traction. It’s disheartening when you’ve done everything right – you have great products, good pricing, a smart team of people – but nothing seems to be working! 

Well, don’t be discouraged. There are plenty of techniques to use to make your store popular and wildly successful! It’s a matter of identifying different areas and giving the right amount of attention to the ones that can significantly boost sales. 

When implemented right, these tactics will definitely work to increase your brand awareness, the visitors to your site, and boost sales and revenue. 

how to increase online sales fast

Quick Tips to Increase Online Sales Fast

1) Try unsustainable things

At the start, it’s all about getting traction and gaining momentum. How do you get your store noticed? How do you showcase customer reviews on your site if you don’t have enough customers? At the start, it’s not about finding efficient methods or long-term ones. Sustainability takes a back seat. It’s about getting your name out there and getting people to try your products! Here are a few tips that might help:

  1. Reach out to your personal network to see if anyone is willing to try the product and give you a review. 
  2. Send samples to Instagram influencers or celebrities and hope they give you a shoutout. A good bet here is to target local celebrities or those who are particularly interested in a niche product you have. For example, if you’re selling pet products, and you know a local singer who loves dogs, you could always send a few samples and politely tell them you’re looking to expand your reach and would greatly appreciate a little boost from their end. 
  3. Bring your A-game with a nicely worded email and reach out to bloggers or people in your industry to see if they would be willing to mention you in their articles, or write a piece on your story. 

These are just a few ideas. You can brainstorm to get more ideas depending on the type of store you have, the products you’re selling and the story behind it.

2) Delve deeper into SEO 

It’s surprising how many people think SEO = keywords. SEO is a vast subject and takes time to learn and implement. But the effort is worth it. If not you don’t have the time to dedicate to learning the subject, hire someone who can do it for you. Some of the basics of SEO include 

  • Using anchor text to hyperlink relevant pages
  • Building backlinks from authority websites
  • Using the right keywords with an optimal keyword density
  • Carrying out on-page SEO
  • Having a great title, meta description, and short URL

Now all these SEO tactics have been mentioned over and over again. When you research online, you’ll find SEO to be defined as getting your page to rank by optimizing pages for keywords. In reality, the main principle of SEO is to ensure user satisfaction. This is not something new, it’s been around for years – check out this article by Moz way back in 2013. Though difficult to quantify, Google does have algorithms that are able to predict if the user was satisfied by analyzing bounce rates, click-through rates, etc.

You need to ensure the experience of the user is engaging and interesting. If the user is not satisfied, they will bounce and choose another website. So while paying attention to the basics mentioned above is important, you need to take care of other things that will boost the experience of the user, such as:

  • Optimize the speed and performance of your website
  • Create an easy-to-use interface
  • Make your website easy to navigate
  • Use merchandising techniques to give customers easy access to more related options
  • Speak the truth, don’t sell false claims. It never sits well with consumers
  • Provide visitors with original, useful information that adds value

3) Check your marketing strategy

Sometimes store owners tend to go with the strategy they know well or are at least familiar with. Some may use SEO, some may use Facebook ads, while others may leverage eCommerce platforms like eBay, Etsy, and Amazon. But the problem with using what you know is that it may not be the right strategy for the product. 

If you’re selling a product that caters only to moms, you might do well using social media – targeted paid ads, being active on mom groups, and following all the right people. If you’re selling a product that can be easily copied, you need to strategize to blitz the market so that you build your brand quickly and people know you’re the original one. In this case, using SEO may take up to 3-6 months to show results, and by then, you might’ve lost the opportunity. 

You need to analyze your product, it’s target customers and the market effects to find what works best for you. You can even check out online marketing platforms that can help give you the insights you need to boost sales.

4) Online marketplaces

Platforms like Amazon and Etsy are a great way to get exposure for your brand and products. You don’t have to sell exclusively through these platforms. Instead, you can list select products to gain visibility and inculcate interest in customers. Those interested can visit your own site where they can browse the full catalog. 

Wrapping up…

Optimizing SEO, spending money on ads and upping your marketing strategy will be for nothing if you don’t have a well-performing site ready for your visitors. Just like we keep our houses clean for guests, we need to keep our website stores neat and tidy for visitors. Products should be laid out according to the user’s intent. 

Customers like to have easy access to recommendations for related products. Having a site search enabled also works in your favor as it allows the customer to find what they want easily. Implementing this manually might be a bit of a task, which is why there are services like Tagalys, to help you with it. 

We hope after reading this you’ve got all the answers you need to up your game and drive more sales to your site!

Posted in e-Commerce General

Creating Product Listing Pages for Magento and Shopify eCommerce stores using smart category conditions

Posted on August 22, 2019 by


In brick and mortar stores, you can see products arranged in separate aisles in categories such as ‘Dresses’, ‘Tees on sale’, ‘New Arrivals’, ‘Under $50’, etc. This helps the visitors to quickly navigate to their desired aisles and start purchasing. Arranging the products in aisles also helps the retailers to manage and organize their inventory.

Similarly, in eCommerce stores, Product Listing Pages are nothing but the online aisles. They help visitors to discover and purchase products quickly based on their interests. Listing pages account for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Considering this high potential of listing pages, It is essential for retailers to have unique and smart product listing pages.

Limitations in Magento and Shopify

In Magento creating pages like ‘New Arrivals’, ‘Sale’, or in the case of a Shopify store a minimum discount page requires a lot of human effort. The merchandising team has to spend hours of time to analyze the entire catalog and pick and position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages. They should also keep track of the inventory and update these pages if new products are added in the future. When compared to Magento, it is easier to create listing pages in Shopify but both the platform offers very limitedly merchandising capabilities and control to the retailers.

Creating product listing pages using smart category conditions in Tagalys

(Smart conditions in Tagalys to create listing pages within a few clicks)

 

In Tagalys, pages like ‘Sale’ or ‘New Arrivals’ can be created and merchandised in less than a minute. For example, the Tagalys conditions such as ‘Discount Amount’, ‘Discount Percentage’, ‘Introduced At’, ‘Sale Price’ etc can be used and desired pages can be created within a few clicks.

 

(Creating a custom ‘Sale’ page in 30 seconds using Tagalys)

Similarly, pages can also be created from attributes inherited from the Magento catalog. 

Apart from eliminating the manual effort in creating and managing pages, Tagalys pages also increase the store conversion upwards of 35%. The products in all Tagalys powered pages are by default sorted by ‘Trending’ to optimize conversion. In simple words, the products are automatically sorted in an order that is more likely to sell. Also, the Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines, thereby reducing the customer acquisition cost. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Top 5 Product Recommendation types every Magento & Shopify eCommerce store must have

Posted on August 22, 2019 by


eCommerce stores are simply an evolution of the conventional brick and mortar stores. They are growing fast because of the added advantages it provides in terms of convenience, accessibility and time-saving. This means an ideal eCommerce store should possess all the capabilities of an offline store and additionally provide the online benefits. 

One such capability that has to be inherited from offline stores is ‘Product Recommendations’. E.g., when you step into an offline fashion store, the salesperson will engage you with similar products or suggest the best selling products in general or related to your interest. These suggestions are known as product recommendations in eCommerce stores.

Product Recommendations in eCommerce stores

‘Recommendations’ is one of the three gateways through which online visitors discover products before they purchase. The other two are Site Search and Product Listing Pages. Product Recommendations are displayed in eCommerce stores as widgets. They can be grouped into a single carousel or customized by product type based on merchant requirements. They can also be personalized for each visitor based on their browsing action.

Recommendations can be of varied types each serving a different purpose. They can be shown on any page of an online store. 

The 5 popular product recommendation types every eCommerce store must have

1. Customers also viewed 

This is an aggregation of products that were also viewed by different visitors who viewed that primary product. Retail giants that store vast volumes of data, use this recommendation widget on the product detail page.

2. Customers also bought

This is an aggregation of products that were also bought by different visitors who purchased that primary product. They are generally shown in cart pages or sent as recommendations via email using marketing automation tools. This recommendation helps to increase the Average Order Value & Lifetime Value of the customer, thereby improving the store’s revenue.

3. Similar Products

These are product recommendations, where each product that is recommended is similar in attributes to the primary viewed product. ‘Similar Product Recommendations’ are best-suited for product pages. They help to engage the visitor who is close to purchasing and is looking for similar options from the primary product.

4. Best Sellers or Trending

They provide information about the products that are currently popular at the store and quickly engage or trigger the visitor’s interest. These recommendations are best suited on the Homepage. Few retailers like Walmart use ‘Trending’ recommendations in their cart page as well.

 

5. No Results Recommendations

Every retailer will experience between 12% to 21% of search results without any products. Displaying smart product recommendations on this page will increase visitor engagement and conversion. This type of recommendation can be of multiple carousels each containing Bestellers, Most viewed, Top discounts, Biggest Savings, etc. ‘No Results Recommendations’ also reduce the store bounce rate.

 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Recommendations

Generate multiple and unique Product Listing Pages for your Magento and Shopify eCommerce stores within a few seconds

Posted on August 16, 2019 by


Any person who wishes to buy something online is provided with plenty of options to buy from. All you have to do is search online and choose from one of the hundreds of search results that are the closest matching to their query. In order to attract these visitors, eCommerce retailers create unique product listing pages where each page is usually customized to serve a particular search query. The need to create unique product listing pages is an ongoing activity and SEO experts refer to the keyword volume to create relevant pages relevant for these search queries.

If done right, these unique product listing pages should increase the organic traffic to the store when the required SEO (Search Engine Optimisation) parameters are met. This will reduce customer acquisition costs and increase store profitability. 

Challenges in Magento & Shopify listing pages

Creating and managing Product Listing Pages in Magento and Shopify is a manual task. It consumes hours of time to create the pages & position the products on each page. If the inventory size is large and if the retailer has too many product categories, the retailers are forced to spend more resources and time in creating & managing these pages. 

For example, consider the SEO team recommends creating unique pages for ‘white’ color product types as per keyword volume. E.g., ‘White Dresses’, ‘’White Shirts, ‘White Tops’, etc. 

In a Magento store, retailers have to manually analyze the entire catalog to create these pages. They should also update these pages if new products are added in the future. In Shopify, each collection page has to be created individually.

 

(Listing Pages created individually in Shopify)

What is the Tagalys Listing Page Generator?

Tagalys is a merchandising engine for eCommerce that helps retailers to create and manage product listing pages.

Listing Page Generator is a patent-pending feature of Tagalys that allows retailers to create hundreds of unique product listing pages within a few seconds. Retailers can create listing pages based on any attribute or its combination in their catalog. E.g., ‘White Cotton Dresses’ – This page is a combination of three attributes namely Color – ‘White’, Fabric – ‘Cotton’, Product Type – ‘Dresses’.

 

(Unique pages for ‘White’ color product types created within a few seconds using Tagalys Listing Page Generator)

Advantages of Tagalys Listing Page Generator

In general, The Tagalys powered pages are dynamic and hence are likely to rank higher in organic search results in web search engines. The products in all Tagalys powered pages are by default sorted by ‘Trending’. This is a conversion-optimized product sorting order. In simple words, the products are automatically sorted in an order that is more likely to sell.

Other advantages of Tagalays Listing Page Generator are

Increases productivity and reduces operation costs:

Tagalys Listing Page Generator improves productivity by eliminating the manual effort. Multiple pages can be created within a span of few seconds based on the attributes. 

Automated dynamic SEO content without tech work:

Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Benefits of Scheduling ‘Pinned Products’ in Product Listing Pages for Magento and Shopify eCommerce stores

Posted on August 10, 2019 by


Marketing and Promotions have become an integral part of any business. The highly competitive eCommerce industry is no exception in this. Promoting or Pinning selective products in category or collection pages is a good strategy. To hit the bull’s eye, marketing campaigns and promotions require effective planning and intelligent support tools.  

Limitations in Magento and Shopify Product Listing Pages

In eCommerce stores, promoting or pinning selective products to top results is done to improve CTR (Click-Through-Rate) and conversion. The choice of these products is based on its performance in the store, external trends, business requirements, etc. 

In Magento and Shopify eCommerce stores, the retailers have to manually analyze their product catalog and product performances to understand their store trends. Once the products to be pinned are selected, they are again required to manually position each product. The merchandising team has to constantly keep track of their calendar to remove/replace products. This turns out to be a laborious and time-consuming task. Retailers with small and mid-sized teams end up using all their productive time in merchandising their pages. This increases customer acquisition costs and impacts store revenue.

Scheduling ‘Pinned/Promoted Products’

Scheduling is a feature that allows merchants to set a duration every time they pin/promote products. There are two major benefits in Scheduling. They are as follows.

Eliminates manual effort: 

Retailers constantly merchandise pages, promote/pin products across them based on business needs. Without scheduling, they have to remember to remove the promoted products across all pages. Most retailers do not keep track of this and hence have many pages with promoted products always remaining on top. 

Now with scheduling, they do not need to remember or keep track of their calendar to remove promotions. Once the time span is set, the products are promoted exactly for the scheduled duration and the promotions are withdrawn after the time lapses. Scheduling is of great help during campaigns like seasonal sale, limited period offers, clearances, etc.

(Products promotions in the scheduled phase)

 

(Pinned/Promoted products in the active phase)

 

(Products promotions in the expired phase after the time-lapse)

Keeps the pages dynamic:

The category and collection pages remain dynamic if its product positions are varied from time to time. Dynamic pages have a better ranking in the search engine results page and attract more traffic. Scheduling pinned products help to keep the product sorting dynamic on the page.

 

(Scheduling in Tagalys)

Tagalys

Tagalys is a merchandising engine for eCommerce that helps retailers to create and manage product listing pages. Tagalys’s intelligent merchandising capabilities analyze visitor actions on products, to predict what will sell. Also, the data on the performance of each product at the store is available to the retailers. This gives them the ability to decide on which products to pin/promote.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Conversion Optimised Sorting for Magento and Shopify Product Listing Pages

Posted on August 2, 2019 by


eCommerce is a booming industry and is turning out to be the next battlefield for brick & mortar retailers. Consumers are getting busier by the day and expect to find their brands online to make shopping convenient. Merchants have acknowledged this need and started their online journey using eCommerce platforms like Magento, Shopify, etc.,

Retailers are strongly competing against each other to bring visitors to their online store & convert them. Having a diverse product catalog by itself is not going to help win customers unless you are able to effectively merchandise your online store. What consumers see online, influences what they buy. The lack of data-driven product sorting at these online stores is increasing the cost of customer acquisition, as more visitors leave the stores without buying.  Tagalys is one of the leading products in the market for predictive online merchandising, which helps retailers automatically detect products that are trending to increase CTR & conversion rate. 

Product Listing Pages in eCommerce stores

Product Listing Pages are the online aisles through which visitors discover and purchase a product. They are called category pages in Magento or Collections in Shopify. This channel accounts for approximately 56% of product discovery within an online store. The remainder is shared by other channels namely Site Search and Product Recommendations. Hence Category pages have a great potential in driving up the conversion of eCommerce stores. But over 80% of visitors will drop off after 3-page scrolls of any category page at an online store.

Challenges with Magento Category pages and Shopify Collections

Most retailers struggle to grab the visitor’s attention within the first three page scrolls to achieve conversion, as they use simple sorting mechanisms like “Sort by date”, “Sort by Position”, “Sales” etc., In Magento and Shopify eCommerce stores, merchandising these category pages is a time consuming and laborious task. For stores with many products, it is humanly impossible to pick the best performing products or predict if a new product is likely to sell well in the future. Also, eCommerce retailers with a small team may find it difficult to use their productive resources to manually merchandise the pages. The inability to predict which products are most likely going to perform, based on past engagement data, impacts the conversion rate of the store.

How can data-driven Product Sorting make a difference in conversion?

Online visitors always have less time and they expect to view their desired products quickly. Also, mobile visitors do not prefer to keep scrolling, due to lack of online real estate. The top 100 products displayed on any page influences the CTR (Click-Through-Rate) and conversion rate. Hence dynamically displaying the products (old or new) that are more likely to sell has the maximum impact on conversion. 

Tagalys Product Sorting – Advantages and Applications

Products in Tagalys merchandised pages are by default sorted by the trending score. This is a dynamic score and is based on the overall performance of the product and its tags across the last 30 days. This conversion-optimized dynamic sore is called the ‘T-Score’ in Tagalys. In simple words, the products are automatically sorted in an order that is more likely to sell. As over 80% of visitors click on products on the first 3 pages, T-Score sorting increases the CTR of the page as trending products are displayed on the first page. This increase in CTR & reduction in page bounce rate improves the page ranking in web search engines.

(Conversion Optimised Dynamic Sorting in Tagalys)

Tagalys Performance in Magento eCommerce stores

Leading Magento retailers across all verticals on an average have recorded a conversion improvement of 25% upwards by using Tagalys. The Tagalys merchandised pages also attract more traffic to the store as they are dynamic in nature. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Effective Ecommerce Merchandising Strategies that Drive Higher Conversions

Posted on July 29, 2019 by


merchandising strategies

 

Not too long ago, merchandising only meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift.

But with eCommerce taking the world by storm, merchandising had to be reinvented. No longer do you have a physical store to display a sign in the window to attract a customer. While offline merchandising seems like a whole different ball game, there are many aspects of it that correlate to eCommerce. Taking some of the old and finding some new, we’ve listed out a few ways you could effectively use merchandising techniques to increase conversions for your business. 

 

Pay attention to your home page display 

While your customers may not necessarily land on your home page, the entrance to your business needs  to make the best impression. Through data analysis, you can truly know your customer and what they would like. For example, if you’re selling antique furniture, you might want to keep your home page more delectable with a focus on “home”. But if you’re selling funky accessories, you might want to jazz up your page to make it vibrant and fun. Remember what is unappealing to one customer need not be unappealing to another. You need to understand who you’re catering to, for example, a camping equipment site would need peace and calm, but to sell sports shoes, you’d need to keep it young and energetic.

Your home page should display products that would interest your customer. Remember, customers no longer have the time or patience to navigate through a complicated site. Keep things simple, easy to find, and ensure you offer products relevant to them. 

 

Use search results to your advantage

How you configure your site search can make a remarkable difference in your visitor’s experience. Tweaking your results page to display visuals rather than just a text list would give customers a better experience. Apart from that, it’s important to display relevant products in the search results. 

Taking it a step further, offering similar products that might interest the customer in the same price range can drive up your conversion rate and your Average Order Value (AOV) as well. One way you can do this is by showing customers the top-selling products in the same category.

By using site search enhancement services like Tagalys to optimise your site search, you’ll see a boost in conversion rates.

 

Sequencing 

In a physical store, as a retailer, you would arrange your products in a way that would not just be visually appealing, but would also enable the customer to sort through your collection easily. Products that you know don’t sell too well wouldn’t be up front because you know it isn’t your best. New arrivals, best sellers and trending products would take the spotlight. 

In eCommerce stores as well, sequencing plays a significant role in getting customers to buy. While smaller stores may be able to spend time in arranging products manually, if you have bigger stock or a large catalog, it would be next to impossible. You would need help to automatically sequence products based on different attributes. 

For example, if a customer wants a white long sleeve shirt, your page should be able to display all products that have been tagged with these attributes. Learn about sequencing and the best ways to go about it before implementing it on your site.

 

Personalising experience 

When you’ve been a regular customer at a store, and the staff or owner recognizes you, it’s a feeling all customers enjoy. This is because – be it a restaurant or an apparel store – they know what you like, they know what you bought before, and they offer you discounts and special treatment. Just how do you replicate that in your online store with no support staff?

Ecommerce stores are able to do this by displaying products “Based on your past purchases.” A business should recognize the traits of different customers such as the price point at which a particular customer is purchasing products. What kind of products are they looking for? Are they putting quality over price or vice versa? 

For example, an online grocery store would know the monthly grocery pattern of the shopper based on past purchases. Offering them an option to just buy things from their usual shopping list would enhance their experience as they wouldn’t have to spend time searching for these products every time. 

 

Complementary Products 

This tactic can greatly increase your sales simply because you suggested products that go well with the one the customer is purchasing. Also known as cross-selling, you can prompt the customer to look at other products they might be interested in, or would need with the product they are purchasing. 

For example, if a customer is buying a yoga mat, you can suggest fitness clothes, yoga bricks/blocks, an exercise ball, healthy food products – basically things that go with the other product and complement the lifestyle of the buyer.

 

Wrapping Up on Merchandising

Developing a strong foundation with merchandising enables you to strengthen the core driving force of your business. You can spend thousands on advertising and getting people to your site, but once there, you need to bring your A game and deliver! 

 

“Advertising moves people toward goods; merchandising moves goods toward people.” – Morris Hite.

Merchandising is all about presenting the right goods to the right people at the right price. When you get that right, you’ll flip the seesaw bringing your bounce rate down and pushing your conversion rate up.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Listing pages eCommerce Site Search Uncategorized

7 Key Automation Ideas for a Successful eCommerce Store

Posted on July 24, 2019 by


Tasks we thought only humans can perform are being taken over every day by automation or robotics. Driving full speed ahead, technology is changing our world with every passing second. But since it draws out personalization, where do we draw the line with automation when it comes to business?

On one hand, customers demand that their experience be smooth and quick. But on the other hand, a lack of personal touch drives them away. 

As your eCommerce business scales, tasks become more tedious and complex and you have more things to handle. It becomes difficult to do everything manually. You’re left with no choice but to automate certain tasks. 

Striking a balance between the two becomes difficult. For instance, while automating customer service with a chatbot, you need to know until wherein the conversation can you let the chatbot run, and where you need to turn it over to a customer representative. The key is knowing where to automate and where to keep it real. 

eCommerce Automation

We’ve got 7 ideas for eCommerce automation that will help you run your business smoothly without compromise to customer relationships.

1) Scheduling sales 

It’s human nature to love a good deal! With so much competition in the market, sales occur quite frequently now, and to top it off, stores let customers know that a sale is coming up in a few days or a few hours to build momentum! 

If you have price changes coming up – be it a small promotion or a gigantic sale – you need to predetermine the time period and the discount rate and automate the process. If you have a big enough store, it’s simply impossible to manually tweak prices when you want to go on sale. 

Once you automate the process, when the sale goes live, price changes are automatically rolled out. Flow by Shopify is one such tool that enables you to do this. This saves you a ton of work and brings down error rates.

2) Rolling out new products 

When you launch a new product or range of products, you not only have to handle putting it up on your website, but you also have the tasks that follow – publishing them on social media and other marketing and sales channels. Automating this process will save a ton of time and reduce the manpower required. This will help you bring down costs and also free up your schedule to focus on more important things.

There are tools available that allow you to preload your new products and have them automatically published on your store’s website, while it also rolls out onto all your sales channels. But remember, as much as we want to automate, when it comes to social media and emailers – it’s best to add a bit of personalized touch in them. You can try out tools like IFTTT that allow you to market products on multiple channels in a single go.

3) Managing out-of-stock products 

When you have a large catalog, it becomes hard to track inventory. There are apps that will allow you to automate inventory as well. When it comes to out-of-stock products, however, things become a bit more complex. Your marketing and advertising teams need to know not to promote these products until their back in stock. 

Imagine a potential customer sees an ad on Facebook for a product they are interested in, but when they click on it, they find out it’s out of stock. Not only do you lose a potential customer but you also wasted your advertising budget. 

So we think automating this area would make your business more efficient. When a product goes out of stock, it will automatically be unpublished and your teams would be notified so that they can pause promotions. Tools like Ecomdash and Contalog can help you manage inventory.

4) Reduce cart abandonment

Customers abandon their carts for various reasons. While for some it’s a personal habit to window shop and not to spend money on things they don’t need, for others, it’s because they realized they weren’t getting a good deal. No express shipping, surprise shipping rates, and complicated checkouts are some of the main reasons potential customers abandon the shopping journey. 

You can automate certain things in this stage of the journey to give the customer an extra push to buy. By adjusting prices during checkout and adding the reason – such as buying a combo, buying a certain quantity, discounts already applied – will give the shopper a sense that they are getting a good deal. You can also have discounts automatically applied to certain customers that have been tagged as “subscriber” or “gold member”.

Apart from this, if you are shipping globally, it goes without saying, showing the customers the rates in their own currency makes things much simpler. You wouldn’t want them doing calculations and conversions to figure out how much it’s costing them. 

Today there is a bunch of apps that have automated email features to send out reducing cart abandonment emails in order to save you time, and one of the most effective ones is an all-in-one marketing platform Growave. Its automated emails work as a reminder to purchase things that customers liked or will need in the future. For example, if your store’s visitor viewed any items and put them in a wishlist but never actually bought it, Growave will send a friendly reminder email about the items he liked. Those emails have a high rate of openings and usually turn a one-time visitor into a customer.

Growave is the all-in-one marketing platform that helps Shopify brands reach their audience, engage users and increase conversions with ease

5) Automating Payment Options 

What would we do without payment gateways? From only being able to use a credit card online, now we can shop with debit cards, internet banking, wallets, and so many more options! But not all options are available to all customers and all locations. 

You can automate your checkout to show and hide payment options to customers based on their device, location and order history. This makes it simpler for the customer and gives them options that make it easier for them to complete the transaction. Here too, Shopify’s Flow does the trick well.

6) Fraud Prevention

Compared to the chances of online fraud, shoplifting was much easier to contain. Customers, as well as businesses, face problems of fraud. 

Luckily now there’s a way of tracking it automatically. The market runs aplenty with anti-fraud products like Subuno, Riskified, and Signifyd. While scammers might be smart, you can be smarter. By using indicators and risk analysis automation, you can identify high-risk orders. This can be done by checking IP addresses, past patterns originating from the order location, customer behavior, and more. 

You can also automatically notify the security team to review the transaction. By doing so, you can reduce the risk of reverse charges and transaction disputes. This not only saves you money but also safeguards your brand image.

7) Identify and tag customers

It’s not an easy task to figure out which customer likes what. Through analytics tools, you can find out quite a few vital details about customers that will help you tailor your advertisements and enhance their experience. But it does require work on your end to identify and categorize customers. 

Well no more! It’s time to start automating these tasks. Based on a customer’s search, their source of origin, their time spent, their purchase history, their payment choice, etc., you can have them tagged into different segments. A tool like Metrilo can help you tag customers easily, and therefore, identify their needs so you can cater to them more efficiently. At the end of the day, as a business, the most important task is to keep the customer happy from start to end – with the goal of having them make a purchase and be a returning customer.

So there you have it! 7 ways you can automate parts of your business so that it runs smoothly. But wait, we have an added bonus! While there are so many things that can be automated in an eCommerce store, there’s one crucial thing we can’t leave out. While listing your products, you can’t spend hours on end arranging them and figuring out what’s best-selling, what’s trending, and which customer would like what! It’s simply not feasible and if you want to be successful, it’s just not an option to do it manually. There are services like Tagalys that use predictive technology to sort through your site and optimize your categorization and sequencing of products. This helps tailor and enhance your customer’s experience leading to a higher conversion rate.

It might take a bit of time to adjust to automation and you need to make sure everything works fine. We suggest you try it out in stages rather than implementing everything in one go! 

Once you’ve got these steps in place, you’ll have so much more time to focus on other things – like keeping that personal touch with customers! 

Posted in e-Commerce General

7 eCommerce Tips that Gives You More Control Over Sales and Conversions

Posted on July 24, 2019 by


If you own an eCommerce business, conversion rates should sit at the top rung on the ladder. If thousands of people visit your site and don’t buy anything, not only does this affect your revenue, but it will stunt your scalability as well. 

Conversion rate means the number of visitors who convert into customers, meaning they, ultimately, buy something from you. 

The eCommerce market is booming because customers prefer to shop online at their own convenience, and comfort. But a thriving market also means fierce competition. Customers are looking for the best user experience and will easily bounce from your site to another for two reasons:

  • They don’t get what they’re looking for 
  • They find something better elsewhere

You have just a few seconds to capture the visitor, give them the best experience by making sure they not only find the product they came for but also get the service they desire. 

eCommerce Tips

We see site owners do everything right and still struggle with conversion rates. So we’ve put together a list of 7 eCommerce tips you could implement to improve your site which will enhance the visitor’s experience and, ultimately, has a positive effect on your conversion rates.

1) Live Chat 

Providing your visitors with a Live Chat Support is a proactive step you can take to ensure your visitors get all the help they need. Since you can’t have salespeople walking around the store to help potential customers, you need to give them some options for them to reach out to you. This way, you ensure that they get answers to their queries and don’t leave the site due to a lack of information. 

If you choose to implement this, you need to make sure your customer representative is prompt to reply. You could use AI to ensure at least the first few responses are taken care of immediately till a representative can get to the chat. 

A chat that keeps customers waiting too long can defeat the purpose of it. What customers are looking for is quick responses with accurate answers. 

2) Video Descriptions/Trailers

If you haven’t already done this, you’re missing out on conversions for something so simple. It’s a no brainer that potential buyers love descriptions. The modern-day customer likes to be well-informed. When it comes to online shopping, we can’t tell how it’s really going to look or feel. Customers go by reviews and your product description. 

Videos may work well for some products like video games, laptops, phones, etc.

You need to keep in mind what your product is and who your customers are. Keep your videos concise and short but include all the relevant information. Your customer is probably not going to stick around for a long slow descriptive video. Videos are a great way to get creative and connect on a higher level with your customers.

3) Cross-sell and upsell 

This might just be one of the most lucrative merchandising tactics. Upselling involves suggesting higher-end products, better versions or models to customers that might better fulfill their needs. Cross-selling displays products the customer might also like.

Before you introduce this to your eCommerce site, you should have a good understanding of your customers. You need to showcase products that are relevant to the customer’s search. This would help greatly improve your Average Order Value.

It’s human nature to always want a good deal. Showcasing “Frequently bought together” items with a better price can persuade customers to buy more.

Amazon saw a 35% rise in sales when they introduced upsell in 2006 with “Customers who bought this also bought this”. If done right, this is a sure shot at increasing conversions.

4) Try different formats 

Sometimes you might be seeing low conversions simply because your format isn’t appealing, or it’s too chaotic. Just switching things up and getting a more user-friendly layout might be more effective than you think. Customers like things to be easily accessible and quick. 

You might just need to categorize your content better so that it makes it easier for customers to maneuver through your site and find what they want faster.

5) Shipping and packaging 

Customers have reached a stage of wanting it now. Many websites offer 1-day delivery options and customers are willing to pay more for it. Rather than going out to the store, they’d like it to arrive tomorrow or in the next few days. Getting faster shipping options can be tremendously helpful in convincing the customer to buy your products. 

Customers are known to abandon their carts when they see that the product is going to take a long time to arrive. They also bounce when they see high shipping charges and taxes. Unless you’re selling very niche or rare products, free shipping, needless to say, is always a boon. 

Apart from this, customers love custom packaging that stands out from others. Eco-friendly packaging is becoming wildly popular now. 

According to a study by Dotcom Distribution, 61% of shoppers were more excited about the product when they saw unique packaging. You’re likely to get more returning customers.

6) Don’t be afraid to boast

If your product is better than the competition’s, highlight the aspects that make it better. It’s best not to put someone else down, but there’s no harm in giving yourself a boost. 

For example, if you’re selling a battery that you have tested and proven it lasts longer than your competition, put it out there! Customers need to know what you’re better at. 

7) Try out A/B testing 

This is a way of comparing two versions of a webpage to see which one performs better. Also known as split testing, A/B is essentially a way of pitting two or more versions of the same page against each other and finding out which one works the best. By running these tests, we can simply eliminate guesswork. 

So even if it’s a product page or just a blog page, you can test out two versions of layout, format, title and see which ones the customer prefers. 

eCommerce can be a tough market to just survive let alone thrive. But playing the game right, strategizing your brand and products, and above all, catering to your customer’s every need can make you one of the top players. 

Remember, you don’t have a salesman at the front door or in the aisles of your store to greet and assist your customer. So you need to replicate the same service using other virtual methods. Tagalys enables you to have something like a virtual salesman. Using predictive technology, Tagalys ensures your website knows which products have high possibilities of conversions and displays it to customers accordingly. It also gives you control of curation, categorization, and customization. 

Once you replicate the duties of a great salesman on your online store, you can be sure to see customer satisfaction rise, and naturally, conversions will follow suit!

Posted in e-Commerce General