Tag: shopify


Choosing the right product tags for your Magento and Shopify online store

Posted on July 15, 2019 by


Over recent years, consumers have shown great interest in online shopping because of the convenience, choice, time-saving and effortless experience it gives to them. The eCommerce industry also thrives to consistently improve this experience and as a result, shoppers are migrating from offline stores to online stores. But the consumer expectations of online shoppers are no different from those shopping offline. E.g., A visitor stepping into a physical store with the intent of buying a shirt would be interested in learning about the Size, Color, Fabric, Design/Pattern, Fit, Sleeve Length, Collar Style to name a few. 

The same visitors shopping online would also need to have these questions answered, before making their purchasing decision. These questions define a consumer’s interest in a product and in the online world, merchants should use attributes & tags to define each product in the product catalog. These tags help visitors discover and engage with the products online. Hence merchants should choose attribute & tags that answer the basic offline consumer questions if they were to buy that product

Tags not only answer questions on the characteristics of the product but also gives analytics engines like Tagalys, access to consumer trends when they shop at an online store. The hypothesis behinds products like Tagalys, is that consumers are buying a collection of tags that come together. Hence when an online store has a clear structure & process to add the right tags to every product, it starts giving insights into the consumer interest at the online store.

(Product performance insights at the tag ‘color’)

 

(Product performance insights at the tag ‘size’)

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search

When should retailers merchandise a search result at their Magento or Shopify online store

Posted on July 12, 2019 by


There are three gateways in an eCommerce store across which visitors discover products. They are 

  1. Site Search 
  2. Category or Collection Pages 
  3. Product Recommendations

Of these, ‘Site Search’ is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are likely to click on products within the first 3 pages of any listing page, including search. This is where merchandising techniques help retailers grab the visitor’s attention and trigger their interest in the products.

Merchandising is the art of displaying products in the desired order with the audience to engage with them.

When should retailers merchandise the search results?

Marketing Requirements Retailers merchandise selected search queries when they want to promote particular products related to the query. These products can be pinned within the top results so as to gain the visitor’s attention. E.g., you may have a promotion with a particular brand that requires you to promote those products on top of search results when they are part of the mix. 

External Trends –  Intelligent search engines, use internal store data to determine what is trending. Sometimes external factors also influence consumer purchases and need to be considered within an online store. E.g., A celebrity wears a certain brand or design of dresses and it becomes trending on twitter. In this case, the merchant will promote those dresses on top of search results, even though it is not yet trending within the online store.

How should retailers merchandise search results?

Promoting products: For a particular search query, retailers have the option to pin/promote one of many products for a desired period of time. 

(Search query merchandising using Tagalys)

 

Redirection: For a particular search query, retailers have the option to redirect the visitor to another page within the site that already meets the desired product sorting of the retailer.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in eCommerce Site Search

Three reasons why Tagalys powered product listing pages are likely to rank higher in organic search results for Magento and Shopify

Posted on July 5, 2019 by


The challenges in eCommerce are increasing every day and SEO is an important challenge faced by all. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, by increasing the visibility of a website or a web page to users of a web search engine. 

Retailers invest in a  lot of effort and money to improvise the user experience & interface of their online store but fail in bringing high volumes of recurring organic traffic to their store. This part is very important for retailers as it directly impacts customer acquisition costs and the profits at the online store. Product Listing Pages are usually used as a source of generating high volumes of recurring organic traffic to the online store. These pages are most relevant for online shoppers as it immediately gives them a choice of products to engage and find something of interest. Creating and maintaining product listing pages in Magento or Shopify stores is a tedious task as it requires a lot of manual effort.

 

(Creating a custom sale page in 30 seconds using Tagalys)

 

Using Tagalys retailers can create product listing pages in seconds & its visual merchandising capabilities completely enhances the experience delivered to the visitors. The Tagalys powered pages are dynamic and automated. These pages are also Search Engine Optimized if the meta-variables like title, description, meta keywords are set during page creation. 

Assuming SEO variables are set during page creation, some of the reasons why Tagalys powered pages are likely to rank higher in organic search results are as follows

Dynamic product sorting 

Products in Tagalys powered pages are by default sorted by the trending score. This score assigned to each product is dynamic and is based on the overall performance of the product and its tags across the last 30 days. As over 70% of visitors click on products on page 1, T-Score sorting increases the CTR (Click-Through-Rate) of the page as trending products are displayed on page 1. This increase in CTR & reduction in page bounce rate, improves the page ranking in web search engines.

Quicker API response time 

Faster load time with the trending products is more likely to keep your visitors engaged. Almost 60% of online visitors engage with online stores using mobile devices and mobile devices are notorious for high latency. Pages that load very slowly (after applying filters, sort options, etc.,) will cause visitors to leave the site almost immediately.  Tagalys powered pages respond in less than 90 milliseconds making the page load duration fast, bounce low & CTR high. This increase in CTR & reduction in page bounce rate, improve the page ranking in web search engines.

Dynamic page variables 

Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.

 

(The above page variable is added using Tagalys Smart Key that varies automatically based on the store data)

 

While the above reasons help improve the performance of a page that contributes to page ranking, page ranking improves at a faster pace when high performing pages are subject to high traffic. Hence online retailers should ensure other onsite & offsite optimizations like interlinking, alt tags, mobile speeds etc., are in check to ensure the raking increases as expected.

Tagalys powered pages have a high CTR & lower bounce than pages created on Magento & Shopify. Assuming onsite & offsite optimizations are done, you can be assured to have high page ranking on SERP (Search Engine Results Page). Tagalys also saves a lot of time and resources spent on SEO. 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Listing pages

Personalization and its application in online shopping

Posted on June 24, 2019 by


People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization.

Personalization in eCommerce is the ability of the system to display unique products to each visitor based on their interest at the store. The system records the actions of each visitor and delivers tailor-made results to each visitor. Although Personalization is widely used in fashion retail, it also works well in other eCommerce verticals with large catalogs & purchases are made within a few visits. Personalization reduces time to discovery & improves visitor engagement.

The most popular personalization channels at an online store are across ‘Recommendations’, ‘Site Search’ and ‘My Store’.

1.Recommendations

These product recommendation carousels are unique for each visitor based on their browsing history. They can be grouped into a single carousel or segmented by product type based on merchant requirements.

(Single carousel recommendation widget that displays personalized results)

(Multiple carousel recommendation widgets that display personalized results)

2.Site Search

The conversion percentage of visitors who search is 2X greater than the visitors who browse through the store. Visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. Hence personalizing the search results have provided great improvements in conversion rates for leading retailers.

 Search results personalized for visitor A                                               Search results personalized for visitor B

Tagalys personalizes the search results by collecting & analyzing click-stream data by visitor and sorts results by products of interest that are specific to visitors.

3.My Store

Almost every human that has shopped online, might have come across Amazon’s personal Store for its users.

(Amazon’s My Store)

‘My Store’ is an end to end completely personalized space that displays personalized product listing pages by the interest of the visitors. The products in ‘My Store’ are based on the visitor’s shopping interest. Online visitors that enter “My Store” convert at a 3X higher rate than Search. My store, eases the product discovery process, ensuring only products relevant to the visitor’s interest are visible.

‘My Store’ is also available to merchants using Shopify or Magento from Tagalys.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their Magento and Shopify online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce General e-Commerce Personalization e-Commerce Product Recommendations eCommerce Site Search

Importance of Synonyms in eCommerce site search

Posted on June 24, 2019 by


In an era of offline vs online retail, the conventional stores always have a natural advantage over understanding the visitor’s query and displaying the right products. This is because of human intelligence.

For example, in an offline store, a visitor with the intent of purchasing ‘pants’ could ask for it in different words namely ‘pants’, ‘trousers’, etc. These words share the same meaning and are called synonyms. The salesperson has the intelligence to understand that both words refer to the same intent and he/she gets the right products for the visitor. But in the case of online stores, the system would display results only if the search query matches the words in the search index.

(The above image explains the difference in the results because of a lack of synonyms. There are only 5 results for ‘trousers’ but whereas 1109 results for ‘pants’)

Synonyms increase Click Through Rate (CTR)

Visitors with intent to purchase mostly prefer site search to discover the products of their interest. These visitors always tend to input the queries in the way they think and expect the system to provide results. It cannot be expected of the visitors to input the queries in a way that it matches the words in the search index. Hence, adding synonyms to the search index helps close the gaps in poor search results. This allows online stores to engage with more visitors and drive their Click Through Rate and eventually Search conversion, due to a reduction in the percentage of “No results”

Types of synonyms and the ways to manage them

The first step in managing synonyms is adding generic synonyms to the system dictionary. For example in fashion eCommerce, pants vs trousers, full sleeves vs long sleeves, etc are common synonyms.

(Search results powered by Tagalys with synonyms feature showing exact results for ‘full sleeves’ and ‘long sleeves’)

The next step is to analyze the “No results” report and add synonyms from it. This report could have details of products available in the catalog but are searched with alternate words. Those words can be added to the synonyms list. Spelling mistakes need not be added as synonyms as they are taken care of by the spell-check function in Tagalys.

Visitors also tend to shorten or expand their search queries and expect the system to provide results. Example. camisole vs cami, Run vs. Running, etc., These are the stemmed version of the words where the prefix & suffix are different. Products like Tagalys comes built-in with stemming in Search, hence these words need not be added as synonyms

Get Tagalys and make your eCommerce store smarter with our Site search product. To know more about our solutions and their features, get in touch with us now.

Posted in e-Commerce General eCommerce Site Search

Time is Money – Give Yourself The Gift Of Time With eCommerce Automation

Posted on May 24, 2019 by


In the world of eCommerce, setting up a store, running it smoothly and marketing it efficiently requires a significant amount of hands-on groundwork. With most of your time going into managing these tasks, finding the time for expanding your product line or improving the other aspects of your core business, in general, becomes difficult.

Using some of the eCommerce automation tools described below, in the different areas of your online retail business, could help you to use your time more efficiently.

Chat Bot

As your business grows, it can become impossible to attend to individual user queries manually. By using a help desk automation tool like a chatbot on your online store, you can streamline customer service. This can drastically reduce the time your customers would otherwise have to spend in reaching out to you through the mail and waiting for a response.

Freshworks’ live chatbot Freshchat is an effective solution to reach out to your customers without interrupting their user experience on your site. You simply have to compile the answers to frequently asked questions and try to make it as exhaustive as possible to reduce your intervention.

Inventory Management

It is only natural for your customers to feel let down if an item they want is out of stock. If your store has a wide range of items, it can be daunting to keep track of updating and reordering items. This is where automating your inventory management can ensure that you never go out of stock.

Salewarp’s order management system allows you to integrate inventory management across warehouses, sales channels, and vendors. This way, you can get a synchronized view of your inventory and let the tool take care of reordering.

Drop-Shipping

Drop-shipping has gained popularity as a relatively easy-to-execute business model. You simply need to connect with a vendor and populate your website with his products for a good margin. Once an order is placed on your website, you redirect the request to your vendor who will take care of shipping the product.

The biggest advantage of drop-shipping is that you do not have to maintain inventory or worry about manufacturing. With your plate being free of such important jobs, you can make your job one step easier by automating vendor and shipping communications.

Spark Shipping is one such tool that allows you to place orders with vendors, process orders, and track shipping. This way, you can maintain an ironclad control over your drop-shipping business without it consuming too much of your time.

Accounting

Accounting and bookkeeping tasks can take up a significant amount of time considering all the avenues through which money enters and exits your business. In order to pay the right amount of tax and stay properly audited, you cannot afford to miss even the smallest detail.

Quickbooks is a software that integrates with your payment system and bank accounts to extract the necessary information and provide you with detailed reports of your accounts. Receipt-bank is another software which helps you with bookkeeping. You can simply scan your receipts and let the tool integrate with your accounting software. 

Refunds and Returns

Almost every eCommerce business needs to deal with returns and refunds. Once again, as your business grows, it is often impractical to try and manually process returns and refunds. Therefore, it becomes crucial to employ an automation tool that does not require your constant intervention for every return request.

nChannel is a returns management tool that can drastically reduce the time taken to process returns and refunds. The tool allows for seamless communication between the various systems in your eCommerce business and ensures that your users go back with a positive customer experience from your store.

Marketing

When it comes to email marketing, creating automated campaigns is effective in reducing cart abandonment rates and upselling other products and generally keeping you fresh in your customers’ minds. Another aspect of marketing is social media – publishing posts on individual platforms, at different times can be cumbersome.

Klaviyo is a tool that automates email marketing. You simply have to upload your email list and mail content and the marketing automation platform will take care of sending timely emails across your contacts lists.

Hootsuite allows you to schedule posts on Facebook and Instagram in one go so that it doesn’t take away much of your time throughout the week. It also provides you with powerful analytics to measure the effectiveness of your campaigns on multiple social media platforms.

Category Page Creation

Create product listing pages in which products are displayed based on search queries, user preference, and SEO content that can drastically improve your CTRs. However, it can be highly complicated and time-consuming to manually set up such pages.

Tagalys helps merchants instantly create listing pages and ensure all future product updates and sorting are automated. This patent-pending solution can drastically reduce the time you would otherwise have to spend in classifying your products into different listings.

In the fast-evolving eCommerce industry, companies that fail to utilize automation tools to improve their operational efficiency across various roles and processes often end up spending an unjustifiable amount of resources for manually executed tasks.

Tagalys provides Magento and Shopify store owners with merchandising tools to optimize search results and build dynamic category pages. To know more about how to use the features and understand the services, book a demo now.

Posted in e-Commerce General

Want to Open a Shopify Store? These Shopify Plug-ins are a Must Have

Posted on April 28, 2019 by


Shopify has single-handedly lifted eCommerce to a whole new level. By being affordable, easy to use and ready to deploy, Shopify has enabled even small retailers to take on the big guns. In addition to this, Shopify has also allowed retailers to add applications to customize the platform in order to better meet the specific needs of each store.

In fact, Shopify has now reached a point where its app store is inundated with thousands of applications for a wide range of needs. For aspiring as well as well-established online retailers, it is becoming increasingly difficult to find the right add-ons for their store in this clutter.

We understand the journey a retailer takes and have curated a list of apps that will help you get started and grow your business. The following apps have the highest ratings in their respective areas by the highest number of users.

 

Building your store – GemPages Page Builder

GemPages’ Page builder is a feature-packed store builder that lets you choose from thousands of stunning pre-built templates. You are not required to possess coding or design skills to make the most out of this app – you can easily build landing pages and product pages designed to convert visitors into customers. GemPages also allows you to integrate your store with Facebook Pixel and Google’s shopping catalog. With its easy-to-use features, GemPages can make it easy even for an absolute beginner to open a store on Shopify.

 

Inventory Management – Bulk Product Edit

Bulk Product Edit allows you to easily upload, update or remove hundreds of SKUs in a matter of a few minutes. You can simply upload a CSV or an excel sheet to the app and it will take care of populating your store with all the products. It also gives you the ability to schedule offers with the start and end date and undo multiple changes with a single click. As an added advantage, you can also upload the URL and meta descriptions for all your products in a few clicks. This ensures that all your pages are SEO-friendly and easily findable online. Since the hassle of inventory management is taken care of by BPE, you can save resources and time on an otherwise draining job.

 

Marketing your store – Kit

The kit recommends the right Facebook and Instagram marketing activities which are most likely to drive sales. With Kit, you can create dynamic ads, including retargeting ads to bring visitors back to your store. Since Kit is built with artificial intelligence, you are not required to have in-depth marketing and analytics knowledge to optimize your ads. The app works 24×7 to analyze your products, visitors and their interaction with your store to recommend your next marketing move to boost your sales. These features make Kit your cost-effective and personal marketing executive, who is always available to connect and brainstorm with.

 

Shipping and Tracking – Shippo

Shippo is a shipping and tracking app that provides you with discounted shipping rates for even large orders. Shippo allows you to connect with around 50 plus carriers from around the world and also provide your customers with accurate and transparent tracking information. In several instances, customers might love your products and offers and yet, not complete the purchase after taking a look at the shipping charges. With Shippo, you can get the best deals and ensure the timely delivery of your products to your customers.

 

Returns Management – AfterShip Return Center

AfterShip is a user-friendly returns management system which makes it easy for your customers to return shipped products. With AfterShip, you can create custom returns policy, automated status notifications, all without your customers having to mail your store’s support desk. Allowing your customers to return products hassle-free can help build more customer-trust. With such a comprehensive solution, you can also save on the resources you would otherwise have to dedicate towards returns management.

Owning a successful eCommerce store isn’t determined only by providing your customers with what they need. In today’s competitive marketplace, it is necessary to go the extra mile and use novel methods to make a customer’s purchasing journey as effortless and enjoyable as possible.

At Tagalys we work to make this process easier, providing your online store with the ability to distinguish itself as the go-to store in any niche. Our solutions advance the visual merchandising capabilities of your store by understanding customer behavior and displaying products they are more likely to buy. To know more about our solutions, and how we can help you meet your merchandising objectives, please get in touch with us today!

Posted in e-Commerce General Site Reviews

The marketer’s guide to using Tagalys in Magento and Shopify eCommerce stores

Posted on March 22, 2019 by


Marketing your eCommerce store can turn out to be quite a challenge. Right from understanding the ideal customer persona, identifying the right products to promote in your campaigns, bringing in traffic to your website, to ensuring that visitors have the shortest path to purchase on the website. A Marketer’s playbook can get quite complicated. 

Marketing in eCommerce

While there is no foolproof way to understand human behavior and deduce a perfect formula to crack the marketing for eCommerce code, using relevant data to drive your campaigns and other marketing decisions are the closest you can get to strike the perfect chord among visitors and/or customers.

To help you make those better data-driven marketing decisions, we have compiled 4 different ways that a Marketer can use Tagalys to enhance their online store’s marketing initiatives

Identifying the right products to promote in your Marketing Campaigns 

One of the key decisions an eCommerce store owner needs to make while setting up digital campaigns is to identify which SKU to promote. Tagalys analyzes every attribute assigned to each product to calculate a proprietary t-score, which is indicative of the popularity of a product within the store. Key metrics like the number of views, add to carts & purchases by segment, etc. are factored in for the t-scoreThis will help in identifying the most popular / highest-selling SKUs, which can then be used in your digital campaigns, ensuring the best possible click-through rate for your ads. This will also help in bringing in more traffic to your website, as compared to a non-data-driven SKU selected for the campaigns.

Ease of product sorting with Drag-&-Drop interface  

The t-score would give you the most popular product, but what if you wish to promote a seasonal product or put a few products on sale, and want it to be at the top or a specific position on your listing page? Tagalys makes it super easy for you to move around the products manually, with a simple drag-and-drop experience. So, whenever you feel the need for human intervention to override our data-driven algorithms, there is no need for coding to sort your products. Just drag and drop any product to any position that you wish. It’s as simple as that.

Create category pages for your Magento/Shopify store in seconds 

Though this is something which would fall under the purview of the engineering team, generating category pages plays an equally important role in a Marketer’s playbook. Did you know that the number of listing pages in an online store is directly proportional to the probability of the store attracting organic search traffic? That’s how Amazon gets its vast amounts of trafficCreating listing pages on Magento or Shopify can be quite a tedious exercise, with each page taking 30 – 60 minutes, at a minimum. Plus, the customization options available are limited, i.e. creating a page for “Blue shirts” could be a tad easy, but creating a page for Blue shirts for weddings might be a bit more challenging, owing to the sheer amount of manual intervention it requires.  Now, with Tagalys’ proprietary listing page generator tool (which is also patent-pending), you can generate dynamic listing pages with automated SEO optimized content in a matter of seconds. You can literally create hundreds of search-optimized pages in a day.

SEO friendly dynamic product and content refresh on category pages

SEO. One of the biggest challenges for an online store. Having to optimize each and every aspect to optimize your page for organic traffic can be a painstaking task with the sheer number of individual pages for an online store. With Tagalys, you can now add multiple SEO variables without any tech support – right from instantly modifying your page URLs to adding the relevant tags. Tagalys powered pages also have dynamic product sorting and content refresh, to keep the pages fresh and new at all times. This, in turn, helps your pages rank higher on SEO and Google searches, improving the discoverability of your pages through organic search.

There’s a lot more you can do with Tagalys as a Marketer. Sounds exciting and you would like to learn more? Book a Free Demo today with us today.

Posted in e-Commerce General

Best Practices for Search & Category Page Filters in your Magento and Shopify Online Store

Posted on August 13, 2018 by


 

The sooner your visitor lands on a product page, the faster they are likely to become your customer. Almost 90% of your visitors (who have not bounced) are likely to visit a search or product listing page at your online store. Almost 60% of online visitors are engaging mobile-first which limits the number of products displayed per page. Search & Listing page filters are the fastest way for online visitors to drill down and find that product to start their engagement journey at your online store. And while you might already have filters today, this post is to make sure you have considered some the best practices that allow you to maximize conversion

Identify the right filters

 

Search filters

 

Recently we had a quarterly business review with a leading fashion retailer who is also a customer of Tagalys. While the retailer had 7 filters displayed on their search and listing pages, these filters were not the most relevant filters to the end visitor. Irrelevant filters will increase the bounce rate of your search or listing pages. If yours was a physical store, what are the questions a visitor will ask your store associate about a product before purchase? E.g., Do you have a dress on sale for less than $199 without sleeves and a V-Neck preferably in black or white? So if this was an online store, you need to have the product type, price, discount, sleeve type, neck type and color as must have filters on search or listing pages for the product type of dresses.

Prioritize the filters

 

Prioritize filters

Now that you have identified the top X filters that your visitors deem important, make sure you display them in the right order. For example, if your selling dresses, almost every visitor will only want to see products that match their size. So you want to ensure your visitors choose a size before they continue.  What would be the most common order of filters that visitors would drill down to find products? Do not overwhelm your visitors with everything, but display what is most important and dynamically open up other filters as your visitors drill down.

Ensure dynamic user experience

One of the worst experiences is clicking on a filter to find no products. Make sure the search results & the tags within each filter are updated as soon as you make a selection. Only display tags that have more than a product tied to it and hide or deactivate other tags from being clickable if they have no products upon the previous selection.

User Interface for your filters

 

Amazon search filters

 

We have seen our customers populating the filters on the left or on top of the listing pages. While we are not opposed to either, we are probably a bit biased to displaying the filters left of the results, because it gives you more surface area to play around with how you can show the tags within the filters. If you display the filters on top of the results, you are limited by the screen width to display the filters and it will run to more than 1 row making the experience a bit cluttered if you have many tags within the filter.

Track Filter interaction

All of the above is subjective to your vertical and the audience you are serving. It is imperative to track how your visitors interact with the filters to keep fine-tuning the filters.  This can be done using tools like Mix Panel or requesting the same from Tagalys, where we will display reports showing how visitors have interacted with each of the filters displayed in the Tagalys search or Listing pages.

Learn more or schedule a 1:1 demo with us at your convenience. What are you waiting for? See our product demo here.

Posted in e-Commerce General e-Commerce Product Listing pages eCommerce Site Search

Merchandising – What does it mean to your online store?

Posted on August 8, 2018 by


store merchandising

According to experts and other blogs, Merchandising is everything you do to promote and sell your products once the potential customer is in your store. A sale starts with the giving the visitor a great first impression, which means retailers always trigger a visual experience for every visitor the moment they walk into the store. This brief post is to help you understand that online merchandising has equivalents and you can use these strategies at your online store to improve the visual experience you offer your visitors. Merchandising is the part of the holy grail of traditional retail and includes

  • Window and in-store displays
  • Grouping related products together
  • Shelf signage
  • In-store ads featuring the merchandise
  • Samples and giveaways
  • In-store demonstrations
  • Well-stocked shelves
  • Spotlighting promotional items
  • Shelf Design

Each of these items can be translated into the online world and must be given importance to grab the attention of your visitors. Remember, it is harder to keep your visitors engaged online and easier to lose them in just the click of a button. Traditional retail is easier as walking out of the store if a physical effort and the farther you have walked into the store, the more time you need to spend to get out of the store.

  • Window and in-store displays = Homepage banners
  • Grouping related products together = Product Recommendations
  • Shelf signage = UIUX of Listing pages
  • In-store ads featuring the merchandise – Sponsored products
  • Samples and giveaways = Coupons & Discounts
  • In-store demonstrations = Multiple product images or videos
  • Well-stocked shelves = Intelligently stocked Listing pages
  • Spotlighting promotional items = Labels on Thumbnails (e.g., New, Next day delivery, Discount etc.,)
  • Shelf Design = Listing page layout, Design, Facets & Sort options

What merchandising strategy do you apply at your online store today? At Tagalys, we only help with a few of these merchandising requirements, especially those Like Search, Listing Pages & Recommendations that analyzes store data to predict what are the best products to be displayed in those channels.

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations eCommerce Site Search