Tag: product recommendations


How do I embed product recommendations into blogs or emails?

Posted on October 4, 2019 by


Embeddable Product Recommendation Widgets in email & blogs for Magento and Shopify eCommerce

Retailers often use content marketing to attract visitors to their online store. But what really happens is that visitors land on the blog page and yet most of them do not visit the online store because there are very few engaging options to click and visit the store.

Sample widget from Red Candy Online Store

Limitations of eCommerce blogs

Content management systems (CMS) like WordPress, are commonly used by retailers to create content for their blogs. But because a CMS is not integrated into the product catalog, the merchants have to individually select products and paste the URLs in their articles. Confirming product availability, manually adding products to the blogs & the constraint of showing only one product link at a time drastically limits the visitors from engaging on the blog. This shrinks the clickthrough rate from blogs to the online store, leading to reduced profitability for the store.

Embeddable Product Recommendation Widgets for eCommerce

Tagalys allows merchants to instantly create a widget of any type and easily embed them into a blog with no tech support. Marketers can be creative and use the wizard to generate a recommendation widget. which can be pasted to the blog, showing an iframe of product recommendations to the visitors who are reading the article.

Sample widget from Tagalys Magento Demo Store

Sample widget from All Backyard Fun

Advantages of Embeddable Product Recommendation Widgets for eCommerce

  1. Merchants can create any widget in a few seconds using our product recommendation widget builder. e.g., Dresses under $99 on sale, Top Selling Trouser for Women, Halloween Top Sellers
  2. Tagalys widgets can be embedded on any blog, internal and external, to attract visitors to your online store. This can be applied to increase online traffic from affiliate sites or influencer blogs.
  3. These widgets are dynamic, which means if any product is out of stock, the widget automatically replaces the out of stock products with the next product in stock.
  4. The widget can be sorted based on the  proprietary Tagalys Trending Algorithm or can be merchandised to sort the products by an additional 10 data fields
  5. Merchants have the ability to customize these widgets and promote their choice of products for their audience by visually dragging the products around.
  6. Links are static and not visual. Online visitors are more likely to click on a visual link than a static text link. Something which becomes visual is more likely to grab the visitor’s attention.

To highlight the 2nd advantage explicitly, we have pasted a few recommendation blocks on the Tagalys blog, using catalog data external to Tagalys. Please note how the UIUX of each widget differs as it can be customized within the Tagalys dashboard.

Sample widget from White Teak Company

Sample widget from Raj Jewels Online Store

Sample widget from Apollo Pharmacy Online Store

Are you interested in adding product recommendation widgets to your blogs? Contact us now, to learn more about how Tagalys can increase traffic & revenue at your online store.

Posted in e-Commerce General e-Commerce Product Recommendations

Product Page Optimizations to Positively Impact Magento & Shopify Conversions

Posted on August 28, 2019 by


All your efforts in creating the perfect eCommerce site and promoting it through ads, social media, and SEO, they all ultimately lead the customer to your product. The aim of the game is to get them to buy!

While everything else works in driving traffic to your website, it can be fruitless if you aren’t able to convince them to make a purchase. So while listings and promotions play an important role, the onus finally falls on the product page.

Now there are a lot of suggestions out there but they’re more or less the same ideas. We know the basics of product page optimizations – use high-quality images, including more than just one picture, add detailed product descriptions and customer reviews. But even after all this, if you’re not seeing conversions, then you need to step it up and improve your product pages. 

After reviewing what works for our customers, we’ve compiled a list of recommended tips:

1) Bold and clear call to action

The product has to take the spotlight, but your call to action should come next. It should be clear and visible right upfront. If a customer has to scroll to see “Add to Cart” or “Buy Now”, you could stand to lose out on purchases. 

Another thing to bear in mind is knowing where to be creative and where to be straightforward. We know customers just want to buy the product, so simple wording in a legible font works. Adding a CTA “Be special today” to buy flowers can make the customer’s experience unnecessarily complicated. Save the personal touches for other aspects.

An example of a good CTA is illustrated in the image below – a product page. The call to action is a simple “Add to Bag” and prominent. It’s at the top of the page and doesn’t require the customer to scroll. 

hips-and-curves-ecommerce

2) Add bonus benefits

Taking the same example as above, the additional perks such as free shipping and free returns is clearly indicated right under the CTA. This draws the attention of the user and answers the important questions they have in mind: 

  • How much is shipping going to cost?
  • What if it’s not satisfactory? Can I return it?

A study revealed that 9 out of 10 consumers feel that free shipping is the number one incentive when it comes to online shopping. So it needs to be highlighted if you do offer it. 

3) Take care of mobile users

Google has been harping on websites being mobile-friendly for a long time now. And rightfully so! Currently, 60% of visitors access your store on their mobiles first. But it’s not just about having a mobile presence, you also have to ensure the user has a great experience. 40% of shoppers will go to a competitor after a bad mobile experience.

Optimizing your product pages for mobile customers can have a positive impact on conversions. To do so, you need to consider the mobile user interface – how quickly it loads, how easy it is to navigate and how appealing the design is. Apart from this, keep in mind that the user’s screen is much smaller, so content needs to be crisp, short and convey the message quickly.

Threadless has a great mobile-friendly version. When you land on the products page, you get all the options you need neatly fit into the mobile screen.

Optimizing your product pages for mobile customers can have a positive impact on conversions as the majority of people are migrating towards shopping on their phones.

4) Take images and videos to the next level

Well, in the beginning, it was ‘use more than just one image’ to give the customer a good perception of the product. With rapid advancements and so much competition, the eCommerce space has to be innovative. There have been times where a customer may have bought a t-shirt based on an image of the front, only to realize when it arrives that the design at the back is not something they like!

Check out how Away does it with their 360-degree view along with a neat video. You’ll also notice that their call to action stays grounded while the description is movable.

Another tip here would be to show how the product can be used in real-life situations. For example, this is how Fhoca.com depicted a passport holder to show its functionality.

FHOCA-eCommerce

5) Reduce the purchase hesitations and obstacles

On your product page, it’s important to display vital information that the user needs to know. Ask all the right questions and address the main wants and desires of a customer – pricing, discounts, features, shipping, estimated date of arrival, etc. 

But despite this, customers abandon carts and exit the page because they faced a hindrance. To overcome this, a support chat plays an essential role where customers can reach out and have their questions answered immediately. 

You can also add links to tutorials, guides, and FAQs to help the customer address pain problems. 

Wine.com has a well-optimized page that gives customers the discount available upfront. They have links to find pickup locations, contact them or chat with customer support available. They also give options to search and ship to your location.

6) Invest in product recommendations

We know that people now consume information at a very fast pace. So a visitor is not likely to sort through hundreds of items to find one that they like. When a user searches for a product, they like to be given similar options that would interest them. 

Amazon runs this technique at an expert level. They display items similar to the one you searched for based on the journey of other customers. So this gives you more options to find the one that meets your requirements or desires.

Amazon also gives you options of other items you might need to buy along with the main product. In the image below, we see a trolley, covers and an extended warranty. This method of cross-selling helps increase the number of items sold and the average order value.

To do this well, you can use product recommendations from Tagalys that give merchants a variety of options to choose from. Using data APIs, merchants also have the chance to customize these recommendations to ensure it exactly matches the store’s requirements. 

Remember, the job isn’t done after getting traffic to your site. It’s only the beginning. Give your product pages the attention it deserves in order to see a rise in conversions. For more tips, here’s a recommended read.

Posted in e-Commerce General e-Commerce Product Recommendations

Top 5 Product Recommendation types every Magento & Shopify eCommerce store must have

Posted on August 22, 2019 by


eCommerce stores are simply an evolution of the conventional brick and mortar stores. They are growing fast because of the added advantages it provides in terms of convenience, accessibility and time-saving. This means an ideal eCommerce store should possess all the capabilities of an offline store and additionally provide the online benefits. 

One such capability that has to be inherited from offline stores is ‘Product Recommendations’. E.g., when you step into an offline fashion store, the salesperson will engage you with similar products or suggest the best selling products in general or related to your interest. These suggestions are known as product recommendations in eCommerce stores.

Product Recommendations in eCommerce stores

‘Recommendations’ is one of the three gateways through which online visitors discover products before they purchase. The other two are Site Search and Product Listing Pages. Product Recommendations are displayed in eCommerce stores as widgets. They can be grouped into a single carousel or customized by product type based on merchant requirements. They can also be personalized for each visitor based on their browsing action.

Recommendations can be of varied types each serving a different purpose. They can be shown on any page of an online store. 

The 5 popular product recommendation types every eCommerce store must have

1. Customers also viewed 

This is an aggregation of products that were also viewed by different visitors who viewed that primary product. Retail giants that store vast volumes of data, use this recommendation widget on the product detail page.

2. Customers also bought

This is an aggregation of products that were also bought by different visitors who purchased that primary product. They are generally shown in cart pages or sent as recommendations via email using marketing automation tools. This recommendation helps to increase the Average Order Value & Lifetime Value of the customer, thereby improving the store’s revenue.

3. Similar Products

These are product recommendations, where each product that is recommended is similar in attributes to the primary viewed product. ‘Similar Product Recommendations’ are best-suited for product pages. They help to engage the visitor who is close to purchasing and is looking for similar options from the primary product.

4. Best Sellers or Trending

They provide information about the products that are currently popular at the store and quickly engage or trigger the visitor’s interest. These recommendations are best suited on the Homepage. Few retailers like Walmart use ‘Trending’ recommendations in their cart page as well.

 

5. No Results Recommendations

Every retailer will experience between 12% to 21% of search results without any products. Displaying smart product recommendations on this page will increase visitor engagement and conversion. This type of recommendation can be of multiple carousels each containing Bestellers, Most viewed, Top discounts, Biggest Savings, etc. ‘No Results Recommendations’ also reduce the store bounce rate.

 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Recommendations

Automated home page product recommendations is key to e-commerce Merchandising

Posted on January 29, 2018 by


One of the most commonly executed tasks at any retail store (brick & mortar), is to merchandise the stock visible to consumers. The dictionary defines Merchandising as “the activity of promoting the sale of goods, especially by their presentation in retail outlets.” This is exactly why retailers do this religiously at their stores because the consumer psyche believes “what you see, is what you get”. The purpose of Merchandising is two-fold

  1. For the window shoppers passing by the store often it creates a sign of freshness, helping them believe that there is more to see inside the store if they step in
  2. For retailers, this exercise also gives them a chance to promote items, collections, categories that they may want to drive sales or inventory turns, depending on their goals for the month

Retails mercnahdising products to attract visitors

This task of Merchandising requires the store to understand data – what products are new, best selling, trending by category, collection, etc., it is more significant than just picking pretty looking products; and involves knowing which of these products meet the data requirements for the merchandising activity in mind.

This exact same user experience is expected by visitors even in the online world, but why do most online retailers have the same homepage for weeks together? Our data suggest that most visitors who have an interest in your online store are likely to visit the store more than 3 times before they purchase. Your store is just a click away and that is exactly why everyone loves online shopping: It’s convenient! It’s another channel for your customers to reach out to your store and they expect the same experience from your online store. But, online shopping is a lot harder on retailers because walking out of your store is also a click away.

The need for the art of  Merchandising is more important at your online store and should be executed with the same goals as your physical store. Keep it fresh and engaging, show something new every X days on your homepage. As a retailer, your core competency is to figure out the Merchanding plan for the week and leave it to tools like Tagalys or BlueFoot to execute this strategy in the easiest manner. You have to also understand that Merchandising tools like Tagalys and Bluefoot are geared to keeping the Merchandiser in mind. They are easy to use with visual & interactive tools that allow your online merchandising team to focus on Merchandising and the technical requirements also imposed by platforms like Magento, Shopify, etc.,

At Tagalys, we help our customers with a suite of features that helps you merchandise your online storefront. Some of the most popular features used by our customers are homepage recommendations like – Personalized Recommendations, Bestsellers, New Arrivals & Trending that constantly change based on the data generated by your online store. The same strategy is used by leading online retailers like Amazon, Target, Walmart where they continuously change their home page, as first impressions are the best impressions. Our customers also use the Merchandising feature from Tagalys, to create product listing pages in less than 60 seconds, which is anchored to the home page. And with all these features, we also provide real-time analytics, so as a Merchandiser you can evaluate if the strategy is actually working.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Interested, then check out our 28-day free trial. Sign up now.

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations

Magento Catalog Search No results page

Posted on December 18, 2017 by


.No matter how awesome your search engine is, there are going to be instances where you will show the visitor “No products were found for that query”, or the world knows it a “No results page”. Our data shows that typically less than 4% of all search queries show this message. This 4% can be further broken down by the type of query. Let’s assume monthly search volume is 10000, hence 400 queries have no product results to show.

In these 400 search queries, 50 of them are tied to content related searches like “Order number”, “FAQ”, “Size graph”. The other 350 are tied to queries where Tagalys would have shown products if the retailer carried them. It is these 350 queries that we now tackle with product recommendations on the no results pages.

Why Product Recommendations

At Tagalys, we realize that almost 99% of the visitors who ended up seeing the “No results” page, were first-time visitors. These visitors either do not have a clear understanding of what is being carried by the retailer or are just browsing. Hence the product recommendations, are a quick way to keep them engaged. This is very much productive than showing a message, which gives them no opportunity to interact further.

Hips & curves no results page

Which Product Recommendations

At Tagalys, we started with showcasing Best Sellers, New Arrivals, Top Viewed & Trending. The strategy behind these recommendations was to quickly give the visitor an overview of what is being carried by the retailer. We did not choose the personalized recommendations, as it works best with data. But with limited or no data, it might actually be a turn off than a source to continue engagement.

Now you can leave the “No results” page without any change. It will not negatively impact your conversion rate, but showing product recommendations can only potentially improve your conversion rate marginally. We say marginally cause it will only impact the 4% of visitors that are exposed to this page. With Tagalys, we leave no stone unturned to help you improve your conversion rate.

You can also track the impact of the “No results pages” with our reports, to validate if they help increase visitor engagement & conversion.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.
Posted in e-Commerce Product Recommendations eCommerce Site Search

Personalized Homepage Product recommendations : The Amazon way

Posted on October 4, 2017 by


If you do not have billions of dollars to build your own personalized recommendation engine like Amazon, this post is for you. When you think of Personalization in e-commerce, you should think of Amazon. No online retailer has experimented across varies application of personalization with the goal to help visitors find a product of interest.

Personalization should not be measured by improvement in conversion rate, because factors like marketing, promotions, product content, payment gateway failure rates, discounts influence the purchase decision of a visitor. What personalization should do instead, is to allow an online shopper to discover as many products thus improving the unique product views per unique visitor metric, eventually improving the end conversion rate. Here are a few funnels where Amazon experiments with Personalization and Tagalys provides the same for online retailers

Personalized home page Product Recommendations

When you engage with products at Amazon, you start sending signals of intent helping them understand what you might be interested to buy. If you return to the home page, almost instantly you will discover many personalized product recommendations by category to ensure you do not get lost in the store and remain to engage with the products or categories of your interest.

Personalized home page recommendations

Search is usually the best performing funnel at any online retailer. At one of our clients candere.com, personalized homepage recommendations led to 10x higher revenue per visitor vs. the search funnel, with a 4x higher conversion rate

Personalized Site Search

Once you have created a persona for each visitor, it is easy to curate the catalog based on their intent and show them exactly what they want. For example, if I am in the mood for running shoes, then when I ask/search for shoes, the retailer would show me running shoes first besides showing the generic product sorting that is defined sitewide.

Personalized Store or Product feed

Amazon has been experimenting with this feature with a small subset of products in what is called “my mix”. At Tagalys we call this feature my-store. Essentially, what this allows a retailer to do it dynamically prioritize categories and products for each visitor based on exactly what they want.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now

Posted in e-Commerce Personalization e-Commerce Product Recommendations