Tag: product recommendations


Why Legacy eCommerce Technology Just Doesn’t Cut it Anymore and How to Upgrade

Posted on November 13, 2019 by


Legacy eCommerce Technology

In the realm of eCommerce, you could take a short nap and wake up to realize the latest cutting-edge technology you’re using has become obsolete. That’s how fast technology is advancing.

Online store owners who set up shop 4 or 5 years ago and haven’t updated their platforms would have already fallen far behind. Running on outdated legacy eCommerce technology amplifies the risk of going out of business. You could be making a killing one day and have your sales drop by half the next if you’re not careful. 

Here, we address the innovations that took place in the last few years, the current trends and the upcoming developments to watch out for. 

Critical Innovations over the last 5 years

eCommerce was born in the 1990s and took a while to grow into what it is today. But there’s whole Grand Canyon between the technology then and now. Most of these innovations happened rapidly over the past five years. Here are 5 of the biggest developments that hit eCommerce in the last few years: 

  • Readymade eCommerce software – Back in the 1990s, store owners had to build their own software which required a whole army of developers toiling away for days on end. But now, with platforms like WooCommerce, Magento and Shopify, not only can you build an eCommerce site by yourself, you can also customize it to stand out from the rest.
  • Mobile Shopping – 49% of consumers shop on their mobiles. These handheld devices have become the world’s way to connect, shop, transact, bank, etc. And it is only growing to encompass more and more daily life activities. For an eCommerce store, this means you need to optimize your site for mobiles. If you haven’t done so already, you’re missing out on more than half of your potential business. 
  • Cloud hostingThe world is moving everything to the cloud from business data to personal photos. In eCommerce, cloud hosting means you no longer need to have your own physical server. You can say goodbye to all the problems that come along with managing your own server especially outages and the stress of fixing it.
  • Marketing toolsMany marketing tools have emerged that can be integrated with eCommerce or can be used independently. But these tools greatly support your business and can help you increase your visibility, your SEO rankings, run targeted advertisements, etc. This has enabled small and brand-new eCommerce stores to be able to run with minimal staff and expertise and compete with big names in the industry.
  • E-Wallets and Payment integrationsEasy options to make payments online grew in leaps and bounds on account of the need for seamless transactions. To keep up, eCommerce merchants need to provide a wide array of payment options such as credit cards, debit cards, wallets, net banking, and so on. 

Current Trends 

Here’s a list of 6 eCommerce trends that are currently in play:

  1. Lightning speed – The time it takes for your website to load is a top-ranking factor that determines how much business you’ll get. Customers are quick to jump to a competitor’s site if your site takes time to load. You need to constantly monitor your eCommerce site using tools like Google Insights to ensure you’re running at optimum speed.
  2. Omni-channel shopping – It’s just normal now to start shopping on a desktop, continue on a mobile a few hours later, and check out the next day on the desktop. Google found that 60% of users transition between devices while they shop. So, as an eCommerce store owner, you need to make this transition seamless. It’s imperative that the user’s shopping progress is reflected regardless of which device they pick up next.
  3. Cross-selling and upselling – Cross-selling is a technique in which you display complementary products that the customer might need based on their current selected. For example, if the customer has added a laptop to their cart, products they might need along with it are displayed such as a laptop bag/sleeve, a keyboard, and a mouse. In upselling, products relevant to the customer’s search query that are of better quality, technology or standard are displayed. We’ve mentioned these two popular techniques, however, there are many other ways to increase conversions and revenue that are currently trending.
  4. SEO marketing – SEO grew to be the number one channel of driving in traffic to websites, increasing visibility, and boosting sales. Google encompasses 98.53% market share in India. It’s a competitive struggle to get to the top of Search Engine Results Pages (SERPs) and staying there is even harder. But in eCommerce, SEO simply cannot be ignored. Companies have realized how much organic traffic can be driven in through SEO. While you need other marketing strategies such as paid, social media, and email working in tandem, you need to dedicate much-deserved attention to SEO.
  5. Chatbots – Chatbots are replacing a significant chunk of customer support as it automates much of the process. This saves time and expenses, all the while providing 24×7 support to customers. It helps redirect customers to the relevant information they need or are most interested in, thereby driving up revenue. Chatbots are easy to implement on an eCommerce site as there are many readymade tools available for it.
  6. Integration of machine learning and AI – From product recommendations to site search functionality, machine learning and artificial intelligence have already been deeply integrated into eCommerce. This has enabled online stores to offer customers exactly what they want when they want it.

Upcoming Innovations to gear up for 

Being prepared for what’s to come will help eCommerce stores keep up in order to survive. But staying ahead of the game and being innovative is what will enable an eCommerce store to dominate the market. 

Voice-assistants

Siri, Alexa, Cortana and the like have become a part of many households and are here to stay. Once we get a taste of voice assistance, it’s hard to go back to a time when it didn’t exist. Such technology will be used to assist shoppers in their journey from beginning to end .i.e., from opening the app all the way to check out.

eCommerce store owners need to start making their sites compatible with voice-assistants. They also need to enhance the shopping experience so that it’s seamless and easy. 

Virtual and Augmented Reality  

VR and AR bring the technology of 3D and CGI into the world of shopping. Customers will be able to shop in virtual stores and also interact with items, products, and salesforce. Customers will be able to see product reviews, details, pricing, and color variants inside the AR/VR world.

The idea of introducing VR and AR technology to eCommerce has already been experimented with and produced great results. According to Gartner, 100 million customers will shop using AR technology (both online and in-store) by 2020. 

Drone-droid deliveries

It was not too long ago when online shopping meant waiting for weeks for it to arrive. Now, customers find it hard to wait for anything above a day or two. Embracing automation one step further, eCommerce will soon see deliveries made by drones in the sky and droids on the ground. 

The delivery will not be limited to the customer’s house address or office address. It will instead be able to pinpoint the live location of the customer and deliver it.

Blockchain technology

Cryptocurrency has been rendered illegal in many countries for its lack of regulations. But the blockchain technology behind it has not been dismissed. It has huge potential in the future and is being enhanced by government agencies all across the globe. 

The technology will bring about a more secure online payment that has the ability to eliminate fraud. It will also help businesses maintain a genuine ledge of all digital transactions. Once online payments become rock-solid in security, we can expect sales to dramatically rise. 

Conclusion: Automation is Key and Data is Critical

On one hand, automation is the future of eCommerce. The more we can automate the better it is for business. 

On the other, data is extremely vital for the success of an online business. Data can show what’s working and what’s not. It can help predict future trends that will lead to better strategies and plans.

But eCommerce stores have a lot on their plate – merchandising, product sequencing, recommendations, payment gateways, security – the list goes on.

As an eCommerce site owner, you need to ensure you give your customers an optimal shopping experience:

  • There should be an option to site search for products they are looking for. 
  • Products displayed should be relevant to the site search or the channel they entered from (search engines or ads).
  • Products should be tagged, categorized, and sequenced to give customers choices of what they’d be interested in. 
  • Customers love recommendations on similar products, other products they may need, what other customers bought, and so on. It’s important to provide that. 

In a brick-and-mortar store, you could leave this up to the store manager and your salesforce. But with an eCommerce store, many of the platforms and tools aren’t equipped to give you control over these aspects.

At Tagalys, we understand the need for technology that will act as a virtual store manager and give you the salesforce you need. Our tool is designed taking into consideration the pain points any eCommerce business faces along with the ever-advancing technology of our world. The tool is data-driven as well so you can be sure it functions on what customers need and want.

We help you increase click-through rates, enable you to have control over what products are displayed, and finally, increase your conversions.

Take control, automate, and run a better eCommerce store. Upgrading to newer technology is well worth the effort. 

Posted in e-Commerce General

How do I embed product recommendations into blogs or emails?

Posted on October 4, 2019 by


Embeddable Product Recommendation Widgets in email & blogs for Magento and Shopify eCommerce

Retailers often use content marketing to attract visitors to their online store. But what really happens is that visitors land on the blog page and yet most of them do not visit the online store because there are very few engaging options to click and visit the store.

Sample widget from Red Candy Online Store

Limitations of eCommerce blogs

Content management systems (CMS) like WordPress, are commonly used by retailers to create content for their blogs. But because a CMS is not integrated into the product catalog, the merchants have to individually select products and paste the URLs in their articles. Confirming product availability, manually adding products to the blogs & the constraint of showing only one product link at a time drastically limits the visitors from engaging on the blog. This shrinks the clickthrough rate from blogs to the online store, leading to reduced profitability for the store.

Embeddable Product Recommendation Widgets for eCommerce

Tagalys allows merchants to instantly create a widget of any type and easily embed them into a blog with no tech support. Marketers can be creative and use the wizard to generate a recommendation widget. which can be pasted to the blog, showing an iframe of product recommendations to the visitors who are reading the article.

Sample widget from Tagalys Magento Demo Store

Sample widget from All Backyard Fun

Advantages of Embeddable Product Recommendation Widgets for eCommerce

  1. Merchants can create any widget in a few seconds using our product recommendation widget builder. e.g., Dresses under $99 on sale, Top Selling Trouser for Women, Halloween Top Sellers
  2. Tagalys widgets can be embedded on any blog, internal and external, to attract visitors to your online store. This can be applied to increase online traffic from affiliate sites or influencer blogs.
  3. These widgets are dynamic, which means if any product is out of stock, the widget automatically replaces the out of stock products with the next product in stock.
  4. The widget can be sorted based on the  proprietary Tagalys Trending Algorithm or can be merchandised to sort the products by an additional 10 data fields
  5. Merchants have the ability to customize these widgets and promote their choice of products for their audience by visually dragging the products around.
  6. Links are static and not visual. Online visitors are more likely to click on a visual link than a static text link. Something which becomes visual is more likely to grab the visitor’s attention.

To highlight the 2nd advantage explicitly, we have pasted a few recommendation blocks on the Tagalys blog, using catalog data external to Tagalys. Please note how the UIUX of each widget differs as it can be customized within the Tagalys dashboard.

Sample widget from White Teak Company

Sample widget from Raj Jewels Online Store

Sample widget from Apollo Pharmacy Online Store

Are you interested in adding product recommendation widgets to your blogs? Contact us now, to learn more about how Tagalys can increase traffic & revenue at your online store.

Posted in e-Commerce General e-Commerce Product Recommendations

Product Page Optimizations to Positively Impact Magento & Shopify Conversions

Posted on August 28, 2019 by


All your efforts in creating the perfect eCommerce site and promoting it through ads, social media, and SEO, they all ultimately lead the customer to your product. The aim of the game is to get them to buy!

While everything else works in driving traffic to your website, it can be fruitless if you aren’t able to convince them to make a purchase. So while listings and promotions play an important role, the onus finally falls on the product page.

Now there are a lot of suggestions out there but they’re more or less the same ideas. We know the basics of product page optimizations – use high-quality images, including more than just one picture, add detailed product descriptions and customer reviews. But even after all this, if you’re not seeing conversions, then you need to step it up and improve your product pages. 

After reviewing what works for our customers, we’ve compiled a list of recommended tips:

1) Bold and clear call to action

The product has to take the spotlight, but your call to action should come next. It should be clear and visible right upfront. If a customer has to scroll to see “Add to Cart” or “Buy Now”, you could stand to lose out on purchases. 

Another thing to bear in mind is knowing where to be creative and where to be straightforward. We know customers just want to buy the product, so simple wording in a legible font works. Adding a CTA “Be special today” to buy flowers can make the customer’s experience unnecessarily complicated. Save the personal touches for other aspects.

An example of a good CTA is illustrated in the image below – a product page. The call to action is a simple “Add to Bag” and prominent. It’s at the top of the page and doesn’t require the customer to scroll. 

hips-and-curves-ecommerce

2) Add bonus benefits

Taking the same example as above, the additional perks such as free shipping and free returns is clearly indicated right under the CTA. This draws the attention of the user and answers the important questions they have in mind: 

  • How much is shipping going to cost?
  • What if it’s not satisfactory? Can I return it?

A study revealed that 9 out of 10 consumers feel that free shipping is the number one incentive when it comes to online shopping. So it needs to be highlighted if you do offer it. 

3) Take care of mobile users

Google has been harping on websites being mobile-friendly for a long time now. And rightfully so! Currently, 60% of visitors access your store on their mobiles first. But it’s not just about having a mobile presence, you also have to ensure the user has a great experience. 40% of shoppers will go to a competitor after a bad mobile experience.

Optimizing your product pages for mobile customers can have a positive impact on conversions. To do so, you need to consider the mobile user interface – how quickly it loads, how easy it is to navigate and how appealing the design is. Apart from this, keep in mind that the user’s screen is much smaller, so content needs to be crisp, short and convey the message quickly.

Threadless has a great mobile-friendly version. When you land on the products page, you get all the options you need neatly fit into the mobile screen.

Optimizing your product pages for mobile customers can have a positive impact on conversions as the majority of people are migrating towards shopping on their phones.

4) Take images and videos to the next level

Well, in the beginning, it was ‘use more than just one image’ to give the customer a good perception of the product. With rapid advancements and so much competition, the eCommerce space has to be innovative. There have been times where a customer may have bought a t-shirt based on an image of the front, only to realize when it arrives that the design at the back is not something they like!

Check out how Away does it with their 360-degree view along with a neat video. You’ll also notice that their call to action stays grounded while the description is movable.

Another tip here would be to show how the product can be used in real-life situations. For example, this is how Fhoca.com depicted a passport holder to show its functionality.

FHOCA-eCommerce

5) Reduce the purchase hesitations and obstacles

On your product page, it’s important to display vital information that the user needs to know. Ask all the right questions and address the main wants and desires of a customer – pricing, discounts, features, shipping, estimated date of arrival, etc. 

But despite this, customers abandon carts and exit the page because they faced a hindrance. To overcome this, a support chat plays an essential role where customers can reach out and have their questions answered immediately. 

You can also add links to tutorials, guides, and FAQs to help the customer address pain problems. 

Wine.com has a well-optimized page that gives customers the discount available upfront. They have links to find pickup locations, contact them or chat with customer support available. They also give options to search and ship to your location.

6) Invest in product recommendations

We know that people now consume information at a very fast pace. So a visitor is not likely to sort through hundreds of items to find one that they like. When a user searches for a product, they like to be given similar options that would interest them. 

Amazon runs this technique at an expert level. They display items similar to the one you searched for based on the journey of other customers. So this gives you more options to find the one that meets your requirements or desires.

Amazon also gives you options of other items you might need to buy along with the main product. In the image below, we see a trolley, covers and an extended warranty. This method of cross-selling helps increase the number of items sold and the average order value.

To do this well, you can use product recommendations from Tagalys that give merchants a variety of options to choose from. Using data APIs, merchants also have the chance to customize these recommendations to ensure it exactly matches the store’s requirements. 

Remember, the job isn’t done after getting traffic to your site. It’s only the beginning. Give your product pages the attention it deserves in order to see a rise in conversions. For more tips, here’s a recommended read.

Posted in e-Commerce General e-Commerce Product Recommendations

Top 5 Product Recommendation types every Magento & Shopify eCommerce store must have

Posted on August 22, 2019 by


eCommerce stores are simply an evolution of the conventional brick and mortar stores. They are growing fast because of the added advantages it provides in terms of convenience, accessibility and time-saving. This means an ideal eCommerce store should possess all the capabilities of an offline store and additionally provide the online benefits. 

One such capability that has to be inherited from offline stores is ‘Product Recommendations’. E.g., when you step into an offline fashion store, the salesperson will engage you with similar products or suggest the best selling products in general or related to your interest. These suggestions are known as product recommendations in eCommerce stores.

Product Recommendations in eCommerce stores

‘Recommendations’ is one of the three gateways through which online visitors discover products before they purchase. The other two are Site Search and Product Listing Pages. Product Recommendations are displayed in eCommerce stores as widgets. They can be grouped into a single carousel or customized by product type based on merchant requirements. They can also be personalized for each visitor based on their browsing action.

Recommendations can be of varied types each serving a different purpose. They can be shown on any page of an online store. 

The 5 popular product recommendation types every eCommerce store must have

1. Customers also viewed 

This is an aggregation of products that were also viewed by different visitors who viewed that primary product. Retail giants that store vast volumes of data, use this recommendation widget on the product detail page.

2. Customers also bought

This is an aggregation of products that were also bought by different visitors who purchased that primary product. They are generally shown in cart pages or sent as recommendations via email using marketing automation tools. This recommendation helps to increase the Average Order Value & Lifetime Value of the customer, thereby improving the store’s revenue.

3. Similar Products

These are product recommendations, where each product that is recommended is similar in attributes to the primary viewed product. ‘Similar Product Recommendations’ are best-suited for product pages. They help to engage the visitor who is close to purchasing and is looking for similar options from the primary product.

4. Best Sellers or Trending

They provide information about the products that are currently popular at the store and quickly engage or trigger the visitor’s interest. These recommendations are best suited on the Homepage. Few retailers like Walmart use ‘Trending’ recommendations in their cart page as well.

 

5. No Results Recommendations

Every retailer will experience between 12% to 21% of search results without any products. Displaying smart product recommendations on this page will increase visitor engagement and conversion. This type of recommendation can be of multiple carousels each containing Bestellers, Most viewed, Top discounts, Biggest Savings, etc. ‘No Results Recommendations’ also reduce the store bounce rate.

 

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Posted in e-Commerce Product Recommendations

Automated home page product recommendations is key to e-commerce Merchandising

Posted on January 29, 2018 by


One of the most commonly executed tasks at any retail store (brick & mortar), is to merchandise the stock visible to consumers. The dictionary defines Merchandising as “the activity of promoting the sale of goods, especially by their presentation in retail outlets.” This is exactly why retailers do this religiously at their stores because the consumer psyche believes “what you see, is what you get”. The purpose of Merchandising is two-fold

  1. For the window shoppers passing by the store often it creates a sign of freshness, helping them believe that there is more to see inside the store if they step in
  2. For retailers, this exercise also gives them a chance to promote items, collections, categories that they may want to drive sales or inventory turns, depending on their goals for the month

Retails mercnahdising products to attract visitors

This task of Merchandising requires the store to understand data – what products are new, best selling, trending by category, collection, etc., it is more significant than just picking pretty looking products; and involves knowing which of these products meet the data requirements for the merchandising activity in mind.

This exact same user experience is expected by visitors even in the online world, but why do most online retailers have the same homepage for weeks together? Our data suggest that most visitors who have an interest in your online store are likely to visit the store more than 3 times before they purchase. Your store is just a click away and that is exactly why everyone loves online shopping: It’s convenient! It’s another channel for your customers to reach out to your store and they expect the same experience from your online store. But, online shopping is a lot harder on retailers because walking out of your store is also a click away.

The need for the art of  Merchandising is more important at your online store and should be executed with the same goals as your physical store. Keep it fresh and engaging, show something new every X days on your homepage. As a retailer, your core competency is to figure out the Merchanding plan for the week and leave it to tools like Tagalys or BlueFoot to execute this strategy in the easiest manner. You have to also understand that Merchandising tools like Tagalys and Bluefoot are geared to keeping the Merchandiser in mind. They are easy to use with visual & interactive tools that allow your online merchandising team to focus on Merchandising and the technical requirements also imposed by platforms like Magento, Shopify, etc.,

At Tagalys, we help our customers with a suite of features that helps you merchandise your online storefront. Some of the most popular features used by our customers are homepage recommendations like – Personalized Recommendations, Bestsellers, New Arrivals & Trending that constantly change based on the data generated by your online store. The same strategy is used by leading online retailers like Amazon, Target, Walmart where they continuously change their home page, as first impressions are the best impressions. Our customers also use the Merchandising feature from Tagalys, to create product listing pages in less than 60 seconds, which is anchored to the home page. And with all these features, we also provide real-time analytics, so as a Merchandiser you can evaluate if the strategy is actually working.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

Interested, then check out our 28-day free trial. Sign up now.

Posted in e-Commerce General e-Commerce Product Listing pages e-Commerce Product Recommendations

Magento Catalog Search No results page

Posted on December 18, 2017 by


.No matter how awesome your search engine is, there are going to be instances where you will show the visitor “No products were found for that query”, or the world knows it a “No results page”. Our data shows that typically less than 4% of all search queries show this message. This 4% can be further broken down by the type of query. Let’s assume monthly search volume is 10000, hence 400 queries have no product results to show.

In these 400 search queries, 50 of them are tied to content related searches like “Order number”, “FAQ”, “Size graph”. The other 350 are tied to queries where Tagalys would have shown products if the retailer carried them. It is these 350 queries that we now tackle with product recommendations on the no results pages.

Why Product Recommendations

At Tagalys, we realize that almost 99% of the visitors who ended up seeing the “No results” page, were first-time visitors. These visitors either do not have a clear understanding of what is being carried by the retailer or are just browsing. Hence the product recommendations, are a quick way to keep them engaged. This is very much productive than showing a message, which gives them no opportunity to interact further.

Hips & curves no results page

Which Product Recommendations

At Tagalys, we started with showcasing Best Sellers, New Arrivals, Top Viewed & Trending. The strategy behind these recommendations was to quickly give the visitor an overview of what is being carried by the retailer. We did not choose the personalized recommendations, as it works best with data. But with limited or no data, it might actually be a turn off than a source to continue engagement.

Now you can leave the “No results” page without any change. It will not negatively impact your conversion rate, but showing product recommendations can only potentially improve your conversion rate marginally. We say marginally cause it will only impact the 4% of visitors that are exposed to this page. With Tagalys, we leave no stone unturned to help you improve your conversion rate.

You can also track the impact of the “No results pages” with our reports, to validate if they help increase visitor engagement & conversion.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site SearchCategory Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.
Posted in e-Commerce Product Recommendations eCommerce Site Search

Personalized Homepage Product recommendations : The Amazon way

Posted on October 4, 2017 by


If you do not have billions of dollars to build your own personalized recommendation engine like Amazon, this post is for you. When you think of Personalization in e-commerce, you should think of Amazon. No online retailer has experimented across varies application of personalization with the goal to help visitors find a product of interest.

Personalization should not be measured by improvement in conversion rate, because factors like marketing, promotions, product content, payment gateway failure rates, discounts influence the purchase decision of a visitor. What personalization should do instead, is to allow an online shopper to discover as many products thus improving the unique product views per unique visitor metric, eventually improving the end conversion rate. Here are a few funnels where Amazon experiments with Personalization and Tagalys provides the same for online retailers

Personalized home page Product Recommendations

When you engage with products at Amazon, you start sending signals of intent helping them understand what you might be interested to buy. If you return to the home page, almost instantly you will discover many personalized product recommendations by category to ensure you do not get lost in the store and remain to engage with the products or categories of your interest.

Personalized home page recommendations

Search is usually the best performing funnel at any online retailer. At one of our clients candere.com, personalized homepage recommendations led to 10x higher revenue per visitor vs. the search funnel, with a 4x higher conversion rate

Personalized Site Search

Once you have created a persona for each visitor, it is easy to curate the catalog based on their intent and show them exactly what they want. For example, if I am in the mood for running shoes, then when I ask/search for shoes, the retailer would show me running shoes first besides showing the generic product sorting that is defined sitewide.

Personalized Store or Product feed

Amazon has been experimenting with this feature with a small subset of products in what is called “my mix”. At Tagalys we call this feature my-store. Essentially, what this allows a retailer to do it dynamically prioritize categories and products for each visitor based on exactly what they want.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search & Category pages at their online store. To know more about our solutions and features, get in touch with us now

Posted in e-Commerce Personalization e-Commerce Product Recommendations