People around us are diverse in their thoughts and interests. Everybody has a unique preference and this applies to online shoppers as well. Serving each person according to their preferences and interests is called personalization. eCommerce Site Personalization is the ability of the system to display unique products to each visitor based on their interest […]

In an era of offline vs online retail, the conventional stores always have a natural advantage over understanding the visitor’s query and displaying the right products. This is because of human intelligence. For example, in an offline store, a visitor with the intent of purchasing ‘pants’ could ask for it in different words namely ‘pants’, […]

In physical stores, the retailer always arranges the products in two ways. One that is visually pleasing or in an order that he finds best to increase sales. The arrangement of products in an aisle at an online store is called product sequencing. This is usually based on quantitative and qualitative store data. (Products sequenced […]

In the world of eCommerce, setting up a store, running it smoothly and marketing it efficiently requires a significant amount of hands-on groundwork. With most of your time going into managing these tasks, finding the time for expanding your product line or improving the other aspects of your core business, in general, becomes difficult. Using […]

Marketing your eCommerce store can turn out to be quite a challenge. Right from understanding the ideal customer persona, identifying the right products to promote in your campaigns, bringing in traffic to your website, to ensuring that visitors have the shortest path to purchase on the website. A Marketer’s playbook can get quite complicated.  While […]

Akshay Matkar is the Head of Digital Marketing at Candere.com, one of the leading online jewelry retailers in India & also part of the $1.5B Kalyan Jewelers group. Candere is built on Magento Commerce, primarily because of the flexibility it offers in connecting the back end processes. Unlike Shopify, BigCommerce or other platforms, Magento was […]

The sooner your visitor lands on a product page, the faster they are likely to become your customers. Almost 90% of your visitors (who have not bounced) are likely to visit a search or product listing page at your online store. Almost 60% of online visitors are engaging mobile-first which limits the number of products […]

According to experts and other blogs, Merchandising is everything you do to promote and sell your products once the potential customer is in your store. A sale starts with giving the visitor a great first impression, which means retailers always trigger a visual experience for every visitor the moment they walk into the store. This brief […]

eCommerce Visual merchandising is the strategy of displaying the right products at the right places at the online store with the aim of increasing visitor engagement and thereby increasing sales. eCommerce visual merchandising is gaining prominence because it gives online retailers control over the products displayed. It decreases the bounce rate resulting in increased visitor […]