Before eCommerce became a trend and people started shopping online for almost all of their needs, shopping used to involve visiting the brick and mortar stores. Remember how friends or your mom recommended you to try some products in the stores? Or how the shopkeeper had a few suggestions depending on your needs? Now while […]

Any person who wishes to buy something online is provided with plenty of options to buy from. All you have to do is search online and choose from one of the hundreds of search results that are the closest matching to their query. In order to attract these visitors, eCommerce retailers create unique product listing […]

Marketing and Promotions have become an integral part of any business. The highly competitive eCommerce industry is no exception in this. Promoting or Pinning selective products in category or collection pages is a good strategy. To hit the bull’s eye, marketing campaigns and promotions require effective planning and intelligent eCommerce support tools.   Limitations in Magento […]

The eCommerce industry is advancing rapidly and is turning out to be the next battlefield for conventional retailers. These days consumers are getting busy and they expect brands to be available online to make shopping convenient. Retailers have acknowledged this need and have started to make their presence online using eCommerce platforms like Magento, Shopify, etc. […]

Did you know that by 2021, 2.14* billion people are expected to shop online in the world? Not too long ago, merchandising was only limited to offline stores where it meant displaying products in the window, color-coordinating different aisles, ensuring the sales team has adequate knowledge of the products – you get the drift. But […]

How do I make my eCommerce business successful? At some point, we’ve all pondered over this question. When you observe successful eCommerce stores, you will notice that it is strategy and scalability that get a small-time business out from a garage and onto the global stage. As your venture thrives and expands, you would need […]

If you own an eCommerce business, conversion rates should sit at the top rung on the ladder. If thousands of people visit your site and don’t buy anything, not only does this affect your revenue, but it will stunt your scalability as well.  Conversion rate means the number of visitors who convert into customers, meaning […]

Over recent years, consumers have shown great interest in online shopping because of the convenience, choice, time-saving and effortless experience it gives to them. The eCommerce industry also thrives to consistently improve this experience and as a result, shoppers are migrating from offline stores to online stores. But the consumer expectations of online shoppers are […]

There are three gateways in an eCommerce store across which visitors discover products. They are  Site Search  Category or Collection Pages (Product Listing Pages) Product Recommendations Of these, eCommerce site search is preferred by visitors who have an intent to purchase. Engaging these visitors with great search experience is critical because 80% of visitors are […]